UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer - Marketing Assets

Company: Inetum

Location: Aix-en-Provence, France

Job Type: Temps complet (Full-time)

Category: Marketing Operations / Digital Design

Date Posted: 2026-06-09

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Design and develop data-driven marketing assets, including landing pages, emails, SMS, and notifications, with a strong focus on performance metrics.

• Ensure adherence to brand guidelines, design systems, and technical constraints for all digital assets.

• Drive continuous optimization of digital assets through A/B testing, data analysis, and user feedback.

• Collaborate cross-functionally with SEO, acquisition, tracking, development, and webmastering teams to align digital strategies.

• Contribute to the overall digital transformation initiatives by creating impactful and user-centric marketing materials.

📝 Enhancement Note: While the provided job title is "UX/UI Designer," the responsibilities and context clearly indicate a specialized role within Marketing Operations, focusing on the creation and optimization of digital marketing assets. The emphasis on "data and performance" and "conversion" strongly aligns this position with GTM and Marketing Operations functions, rather than a pure product UX/UI role.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of marketing assets, including responsive landing pages, engaging email campaigns, SMS alerts, and push notifications, all tailored for optimal conversion.

• Uphold and enforce brand consistency by rigorously applying established graphic charters and design systems across all digital touchpoints.

• Integrate technical, business, and regulatory requirements seamlessly into the design process to ensure compliance and feasibility.

• Analyze performance data, user behavior, and A/B test results to identify areas for improvement in existing templates and guidelines.

• Proactively propose and implement design enhancements to increase engagement, conversion rates, and overall campaign effectiveness.

• Work closely with the SEO team to ensure digital assets are optimized for search engine visibility and organic traffic.

• Partner with the acquisition team to align asset design with campaign objectives and target audience segmentation.

• Collaborate with the tracking team to ensure proper implementation of analytics and conversion goals within designed assets.

• Liaise with development and webmastering teams to ensure smooth asset implementation and technical feasibility.

• Stay abreast of the latest digital marketing trends, UX/UI best practices, and conversion optimization techniques to inform design strategies.

📝 Enhancement Note: The responsibilities have been expanded to detail the specific types of marketing assets, the importance of data-driven optimization, and the collaborative nature of the role within a GTM context. The emphasis on conversion and performance metrics is central to this role, aligning it with Marketing Operations functions.

🎓 Skills & Qualifications

Education: Bachelor's degree (Bac+3 minimum) in Digital Design, UX/UI Design, Graphic Design, Communication, or a related field.

Experience: Approximately 5 years of professional experience in creating and optimizing digital marketing assets.

Required Skills:

• Proficient in UX/UI design principles and best practices for digital interfaces.

• Expertise in conversion rate optimization (CRO) strategies and their application in asset design.

• Mastery of design tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated ability to interpret and leverage data analysis for design decisions and A/B testing.

• Strong understanding of marketing channels including email marketing, SMS, and landing page optimization.

• Creative thinking with a keen eye for detail and aesthetic presentation.

• Excellent communication and pedagogical skills for presenting and defending design choices.

• Ability to work effectively in a collaborative, cross-functional team environment.

• Understanding of design systems and their importance in maintaining brand consistency and scalability. Preferred Skills:

• Experience with web analytics platforms (e.g., Google Analytics) for performance tracking.

• Familiarity with SEO principles and their impact on digital asset design.

• Knowledge of front-end development basics (HTML/CSS) to facilitate collaboration with developers.

• Experience with rapid prototyping and user testing methodologies.

• Understanding of accessibility standards (WCAG) in digital design.

📝 Enhancement Note: The qualifications have been detailed to reflect the specific needs of a marketing asset designer, emphasizing performance, data, and collaboration. The experience level is interpreted from the "Environ 5 ans" and expanded to a typical range.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating expertise in designing digital marketing assets (landing pages, email campaigns, SMS, notifications).

• Include case studies that highlight your role, the problem addressed, your design process, and the measurable impact of your work on key performance indicators (KPIs) such as conversion rates, engagement, or click-through rates.

• Clearly articulate your approach to data-driven design and how you utilized A/B testing or performance analytics to iterate and improve assets.

• Demonstrate proficiency with core design tools (Figma, Adobe Suite) through examples of complex layouts, interactive elements, and responsive design.

• Present examples that adhere to or actively contribute to the development/maintenance of design systems and brand guidelines. Process Documentation:

• Be prepared to discuss your typical workflow for designing a new marketing asset from brief to deployment, including research, ideation, design, feedback, and iteration phases.

• Explain how you incorporate user feedback and performance data into your design process for continuous improvement.

• Describe your approach to collaborating with cross-functional teams (e.g., marketing, development, SEO) to ensure successful asset implementation and alignment.

• Detail your methods for managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a fast-paced environment.

📝 Enhancement Note: This section focuses on the practical output expected from a designer in a performance-oriented marketing role, emphasizing portfolio content that proves impact and process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UX/UI Designers specializing in marketing assets in Aix-en-Provence, France, the estimated annual gross salary range is between €40,000 and €55,000. This estimate considers the required 5+ years of experience, the specific skill set, and the cost of living in the region.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage (Mutuelle) as per French labor laws.

• Contribution to retirement plans (Prévoyance).

• Paid time off, including vacation days and potentially RTT (Reduction du Temps de Travail).

• Professional development opportunities, including training and access to industry conferences.

• Opportunities to work on impactful digital transformation projects for major clients.

• Potential for career advancement within Inetum's digital services divisions.

• Reimbursement of public transport costs or specific allowances for commuting.

Working Hours: Standard full-time employment (Temps complet), typically 35-40 hours per week, with potential for some flexibility depending on project needs and team arrangements. The role is based on-site in Aix-en-Provence.

📝 Enhancement Note: Salary range is estimated based on French market data for experienced design professionals in a major regional city. Benefits are typical for French employment and tailored to a consulting firm context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Services / IT Consulting. Inetum operates as a major European player in digital services, focusing on delivering impactful digital solutions for businesses and public entities. The company's mission, "Let's make tech right," emphasizes responsible and effective technology adoption.

Company Size: Inetum is a large organization with approximately 26,000 employees across 19 countries. This scale offers stability, diverse project opportunities, and a structured career path.

Founded: Inetum was founded in 1994. Its long history and significant growth underscore its established presence and expertise in the digital transformation landscape.

Team Structure:

• The UX/UI Designer will likely be part of a digital design or marketing solutions team within Inetum's French operations, potentially embedded within a client-facing project team.

• Reporting structure typically involves a Design Lead, Project Manager, or a Business Unit Manager responsible for client delivery.

• Cross-functional collaboration is a cornerstone, with close interaction expected with marketing strategists, content creators, SEO specialists, developers, and project managers. Methodology:

• Inetum emphasizes a data-driven approach to digital solutions, focusing on performance, innovation, and user-centricity.

• Workflow planning and optimization are critical, especially in client-facing projects where efficiency and measurable results are paramount.

• Automation and efficiency practices are likely integrated into project delivery and internal processes to enhance productivity and client satisfaction.

Company Website: www.inetum.com

📝 Enhancement Note: Company context is derived from the provided description, highlighting its size, industry, and mission. The team structure and methodology are inferred based on typical consulting firm operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the digital design and marketing operations spectrum. It requires a blend of creative design skills and a strategic, performance-oriented mindset, typical for mid-to-senior level professionals in GTM support functions.

Reporting Structure: The designer will likely report to a manager overseeing digital marketing projects or a design team lead. Collaboration will be extensive with project managers, marketing managers, and technical teams, both internal and client-side.

Operations Impact: The UX/UI Designer's work directly impacts Inetum's ability to deliver high-performing digital marketing campaigns for its clients. By optimizing assets for conversion and user experience, this role contributes to client success, client retention, and Inetum's reputation for delivering effective digital solutions. This role is crucial for translating marketing strategies into tangible digital outputs that drive business results.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like advanced A/B testing, conversion rate optimization, or specialized digital asset types (e.g., interactive content, AR/VR elements).

• Leadership: Progress to a Senior UX/UI Designer role, lead design projects, or mentor junior designers.

• Management: Transition into a Design Team Lead or Project Management role, overseeing digital initiatives and client relationships.

• Cross-functional Development: Gain exposure to broader marketing strategy, analytics, or product development by working on diverse client projects.

• Certifications: Pursue industry-recognized certifications in UX/UI, CRO, or digital marketing analytics.

📝 Enhancement Note: The career analysis focuses on the specific trajectory for a designer in a consulting environment, emphasizing skill development and potential leadership roles within marketing operations and digital transformation.

🌐 Work Environment

Office Type: The role is based on-site in Aix-en-Provence, France, within an Inetum office environment. This typically means a professional office setting designed for collaboration and focused work.

Office Location(s): Aix-en-Provence, France. This location offers a vibrant working environment in the South of France, with good accessibility via public transport and proximity to local amenities.

Workspace Context:

• The workspace is expected to be collaborative, allowing for easy interaction with colleagues and cross-functional teams.

• Access to modern design tools and technology, including high-performance workstations and relevant software licenses, will be provided.

• Opportunities for informal and formal knowledge sharing sessions, team meetings, and client presentations will be integral to the daily work experience.

Work Schedule: The standard work schedule will be full-time (Temps complet), aligning with French labor laws. While on-site presence is required, Inetum may offer some flexibility in daily start/end times, subject to team and project demands.

📝 Enhancement Note: The work environment description is tailored to a consulting firm's office setting, emphasizing collaboration and the professional atmosphere required for client-facing roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with an HR representative or recruiter to assess basic qualifications, experience, and cultural fit.

• Technical Interview: An in-depth discussion with a hiring manager and/or senior designer focusing on your design philosophy, technical skills (Figma, Adobe Suite), understanding of UX/UI principles, and experience with marketing assets. Be prepared to discuss your approach to data-driven design and conversion optimization.

• Portfolio Review: A dedicated session where you will present selected projects from your portfolio. Focus on explaining your process, problem-solving, design decisions, and the quantifiable results achieved. Be ready to articulate how your work aligns with business objectives and performance metrics.

• Case Study/Challenge (Potentially): You might be given a small design challenge or asked to analyze an existing asset and propose improvements, simulating a real work scenario.

• Final Interview: A conversation with a senior stakeholder to discuss your long-term career aspirations, team fit, and overall alignment with Inetum's values and client engagement model.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in designing performance-oriented marketing assets. Prioritize examples with clear, measurable results.

• Tell a Story: For each project, clearly articulate the challenge, your role, the design process, your rationale for key decisions, and the outcome (quantify impact whenever possible).

• Highlight Data & Conversion: Emphasize how you used data, A/B testing, and user feedback to inform your designs and drive conversions.

• Showcase Tool Proficiency: Demonstrate your command of Figma and the Adobe Suite through well-designed, interactive examples.

• Address Consistency: Include examples that show your ability to work within or contribute to design systems and brand guidelines.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided brief or problem statement for a potential design challenge.

• Think Strategically: Focus on how your design solution addresses the underlying business or user need, not just aesthetics.

• Emphasize Process: Be ready to explain your thought process and decision-making, even for a small task.

• Prepare for Presentation: Practice articulating your solution concisely and persuasively, highlighting key design choices and their expected impact.

📝 Enhancement Note: The interview and portfolio review advice is tailored to a specialized design role within a consulting firm, emphasizing performance metrics and client-focused problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expect to use it for wireframing, UI design, and interactive mockups.

• Adobe Creative Suite: Proficiency in Photoshop for image manipulation, Illustrator for vector graphics, and potentially InDesign for layout and print-adjacent assets.

• Prototyping Tools: Beyond Figma, familiarity with tools like Adobe XD or InVision for creating interactive prototypes may be beneficial.

Analytics & Reporting:

• Google Analytics: Crucial for understanding user behavior, traffic sources, and conversion performance on landing pages and other digital assets.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO (Visual Website Optimizer), or Google Optimize for designing, implementing, and analyzing tests is highly advantageous.

• Data Visualization Tools: Familiarity with tools like Tableau or Power BI, or even advanced Excel, to interpret and present performance data.

CRM & Automation:

• Marketing Automation Platforms: Understanding how assets integrate with platforms like HubSpot, Marketo, or Salesforce Marketing Cloud to manage email campaigns and lead nurturing.

• Content Management Systems (CMS): Familiarity with platforms like WordPress, Drupal, or specific client-side CMS for deploying and managing landing pages.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for task management and team collaboration.

📝 Enhancement Note: The technology stack is specific to a digital marketing design role, focusing on design software, analytics, and marketing execution platforms.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, particularly in conversion rates and campaign effectiveness. Designs are evaluated by their impact on business goals.

• Data-Informed: Decisions are guided by data analytics, A/B testing, and user insights. A culture that values evidence-based design choices.

• Collaborative: A strong spirit of teamwork, encouraging open communication and shared problem-solving across diverse teams (marketing, tech, business).

• User-Centric: A commitment to understanding and designing for the end-user to create intuitive and effective digital experiences.

• Innovative: Encouragement to explore new design approaches, technologies, and strategies to enhance digital asset performance.

Collaboration Style:

• Cross-functional Integration: Active participation in project teams, working closely with marketing strategists, developers, and other stakeholders to ensure seamless execution of digital campaigns.

• Process Improvement Culture: Openness to feedback, iterative design processes, and continuous refinement of workflows and assets based on learnings.

• Knowledge Sharing: A culture that promotes sharing best practices, insights from data, and creative solutions through internal meetings, workshops, or informal discussions.

📝 Enhancement Note: Team culture and values are inferred to align with a performance-oriented, data-driven digital services firm that emphasizes collaboration and client success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data/Constraints: The ongoing challenge of creating aesthetically pleasing and engaging designs while adhering strictly to performance metrics, brand guidelines, technical limitations, and regulatory requirements.

• Rapid Iteration & Deadlines: Managing multiple projects simultaneously, adapting quickly to changing campaign needs, and delivering high-quality assets under tight deadlines common in marketing operations.

• Client/Stakeholder Alignment: Effectively communicating design rationale and managing expectations with various stakeholders who may have different priorities or levels of understanding of UX/UI principles.

• Keeping Pace with Technology: Continuously learning and adapting to new design tools, digital marketing platforms, and emerging trends in user experience and conversion optimization.

Learning & Development Opportunities:

• Advanced CRO Training: Opportunities to deepen expertise in conversion rate optimization methodologies, advanced A/B testing strategies, and psychological principles of persuasion in design.

• Mastering New Tools: Access to training and resources for emerging design software, prototyping tools, and analytics platforms.

• Cross-Disciplinary Learning: Gaining insights into SEO, digital advertising, content strategy, and front-end development to foster a more holistic understanding of digital marketing performance.

• Mentorship Programs: Potential for mentorship from senior designers or marketing leaders within Inetum, providing guidance on career progression and skill development.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of a UX/UI designer in a marketing operations/consulting context, highlighting professional development pathways.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch. How do you incorporate data and user insights?" (Focus on your methodology, A/B testing, and performance metrics.)

• "How do you ensure brand consistency and adherence to design systems across various digital assets, especially when working with multiple stakeholders?" (Highlight your approach to guidelines, collaboration, and communication.)

• "Walk us through a time you used A/B testing to improve the performance of a digital asset. What were the results and what did you learn?" (Prepare a specific case study with quantifiable outcomes.)

• "How do you balance creative expression with technical constraints and business objectives in your design work?" (Showcase your problem-solving skills and pragmatic approach.) Company & Culture Questions:

• "What interests you about Inetum and this specific role focused on marketing assets?" (Research Inetum's mission, recent projects, and values.)

• "How do you approach collaboration with non-design teams, such as developers or marketing campaign managers?" (Emphasize your communication style and teamwork experience.)

• "How do you stay updated on the latest trends in UX/UI design and digital marketing?" (Demonstrate your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution, your process, and the results. Use a consistent framework.

• Quantify Impact: Wherever possible, use numbers (e.g., "% increase in conversion rate," "X% reduction in bounce rate," "Y% improvement in CTR") to demonstrate the value of your work.

• Highlight Your Role: Be clear about your specific contributions, especially in team projects.

• Showcase Tool Proficiency: Be ready to briefly demonstrate certain aspects of your designs within Figma or other tools if requested.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges encountered, and alternative approaches you considered.

📝 Enhancement Note: Interview preparation focuses on questions relevant to a performance-driven, collaborative design role in a consulting environment, emphasizing data and measurable impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Inetum jobs portal.

• Tailor your Resume: Highlight experience with marketing asset creation, conversion optimization, A/B testing, and proficiency in Figma and Adobe Suite. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest projects that demonstrate performance-driven design and quantifiable results. Ensure clear case studies for each.

• Prepare Your Narrative: Practice presenting your portfolio projects, focusing on your process, problem-solving, and the business impact of your designs.

• Research Inetum: Understand the company's mission, values, and its role in digital transformation to articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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