UX Writer II - Organic Marketing

📍 Job Overview

Job Title: UX Writer II - Organic Marketing

Company: Booking.com

Location: Amsterdam, North Holland, Netherlands

Job Type: FULL_TIME

Category: Marketing Operations / Content Design

Date Posted: August 31, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive content strategy and craft compelling copy for top-of-funnel marketing landing journeys, directly impacting key business metrics and user engagement.

• Collaborate closely with cross-functional teams, including product managers, marketing specialists, UX designers, AI specialists, and engineers, in a highly iterative environment.

• Leverage qualitative and quantitative data, alongside user research, to inform content decisions, measure impact, and drive continuous improvement of user experiences at scale.

• Ensure messaging is clear, concise, user-centric, technically sound, and linguistically appropriate for translation into over 44 languages and dialects.

📝 Enhancement Note: This role sits within the Organic Marketing team, focusing on content that drives top-of-funnel acquisition. While the title is "UX Writer II," the responsibilities heavily lean into the strategic application of content design principles for marketing effectiveness and user acquisition. The "II" designation suggests a mid-level role requiring demonstrated experience and the ability to work with some autonomy.

📈 Primary Responsibilities

• Develop and write clear, concise, and impactful copy for online channels, platforms, and end-to-end user experiences, specifically targeting organic marketing acquisition and conversion.

• Collaborate with AI specialists on AI-related topics, including prompt engineering and quality assessment, to enhance user interactions and content generation.

• Partner with SEO and marketing teams to optimize landing page content for search engines and campaign effectiveness, driving organic traffic and engagement.

• Translate complex legal nuances and technical tool-based craft requirements into user-friendly and compliant messaging.

• Utilize A/B testing, experimentation, and data insights from both quantitative and qualitative research to iterate on copy and improve key business metrics like conversion rates and user satisfaction.

• Work with Language Specialists to provide comprehensive context for accurate and culturally relevant translations across global markets.

• Ensure consistency in messaging and adherence to craft standards and content guidelines across all touchpoints by collaborating with fellow UX Writers.

• Contribute to the development and execution of business strategy by integrating writing expertise into product development cycles with PMs, Designers, Researchers, and Developers.

📝 Enhancement Note: The responsibilities emphasize a blend of creative copywriting for marketing campaigns and strategic UX writing for product experiences, with a strong focus on data-driven iteration and cross-functional collaboration. The mention of "legal nuances" and "AI topics" highlights specific areas of complexity and technical requirement for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Linguistics, Marketing, Human-Computer Interaction, or a related field is often preferred for UX Writing roles. Equivalent practical experience will also be considered.

Experience: Minimum of 3 years of relevant experience in UX Writing, with a proven track record in e-commerce or data-driven product teams. Experience working with AI topics, including prompting and quality assessment, is essential.

Required Skills:

• Native-level fluency in English, with exceptional grammar, punctuation, and stylistic proficiency.

• A strong portfolio showcasing UX writing expertise, clearly detailing your role, problem-solving approach, and UX processes in past projects.

• Proven ability to write intuitive, future-proof, and scalable copy that enhances user experience and drives business objectives.

• Technical savviness, with a solid understanding of experimentation (e.g., A/B testing) and deriving actionable insights from quantitative and qualitative research.

• Excellent communication and collaboration skills, with the ability to articulate ideas clearly and work effectively with diverse stakeholders.

• Self-driven with a proactive, can-do attitude, capable of taking ownership of tasks and solving challenging problems independently.

• Adaptability and a willingness to thrive in a dynamic, evolving environment, embracing feedback for creative iteration.

• Experience working with individuals from diverse backgrounds, cultures, and disciplines.

• Strong organizational skills with the ability to prioritize multiple projects and manage various stakeholders effectively. Preferred Skills:

• Experience in SEO content optimization and understanding of search engine best practices.

• Familiarity with AI/ML concepts and their application in user-facing products.

• Background in e-commerce, travel, or similar fast-paced digital product environments.

• Understanding of localization best practices and working with translation workflows.

📝 Enhancement Note: The emphasis on a portfolio is critical. Candidates should prepare to showcase specific examples of their UX writing process, problem definition, solution development, and the measurable impact of their work. The "II" level implies candidates should demonstrate not just execution but also a strategic contribution to content design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 3-5 distinct UX writing projects, with a minimum of 1-2 focused on marketing landing pages or acquisition funnels.

• For each project, clearly articulate the business problem, user needs, your specific role and contributions, the UX process followed, and the measurable outcomes (e.g., conversion rate improvements, engagement metrics).

• Include examples of copy for different platforms (web, app) and user journeys.

• Demonstrate an understanding of data-driven iteration, showing how you used metrics or user feedback to refine copy.

• Highlight experience with technical or legal content if applicable, showcasing how you simplified complex information. Process Documentation:

• Be prepared to discuss your process for content creation, from initial research and ideation through to final implementation and iteration.

• Detail your approach to collaborating with product managers, designers, researchers, and engineers.

• Explain how you incorporate user feedback and data analytics into your writing process.

• Describe your methods for ensuring content scalability and adaptability across multiple markets and languages.

📝 Enhancement Note: The portfolio requirement is paramount. Candidates must be able to clearly articulate their UX process, demonstrating how they translate business goals and user needs into effective copy, backed by data and strategic thinking. Focus on projects that show impact on conversion and user acquisition.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX Writer II role in Amsterdam with 3-5 years of experience, and considering Booking.com's scale, a competitive annual salary range is estimated between €55,000 - €75,000. This estimate considers the cost of living in Amsterdam and the company's position in the tech/travel industry.

Benefits:

• Global Impact, Personal Relevance: Contribute to a product used by millions worldwide.

• Generous Paid Time Off: Annual paid time off, parental leave (22 weeks paid), grandparent leave, bereavement leave, and care leave.

• Hybrid & Flexible Work: Hybrid working model with flexible arrangements, home office furniture and ergonomic support, and up to 20 days per year working from abroad (home country).

• On-site Amenities: Beautiful HQ Campus in Amsterdam with on-site meals, coffee, snacks, multi-faith, and breastfeeding rooms.

• Commuting & Wellness: Commuting allowance, bike reimbursement scheme, free Headspace membership.

• Discounts & Perks: Discounts and wallet credits for Booking.com products, upgrade to Genius Level 3, and friends & family discount vouchers.

• Learning & Development: Free access to online learning platforms, development, and mentorship programs.

• Support: Global Employee Assistance Program.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered through the hybrid working arrangement. The role involves working with global teams, which may occasionally require adjusting schedules.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in Amsterdam. Actual compensation will be determined by the candidate's experience, skills, and the company's internal compensation structure. The listed benefits are extensive and reflect Booking.com's commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) and Technology. Booking.com operates in a highly competitive, data-driven global market, focusing on innovation and customer experience to maintain its leadership position. The company emphasizes a data-first approach to decision-making and a strong technology foundation.

Company Size: Large enterprise, with Booking Holdings employing tens of thousands globally. Booking.com itself is a significant part of this, indicating a robust organizational structure with ample resources and opportunities.

Founded: 1996. Booking.com has a long history in the online travel space, evolving from a small Dutch startup to a global powerhouse. This history suggests a culture that values both established processes and continuous adaptation.

Team Structure:

• The UX Writing and Content Design organization is a large, close-knit community of over 70 writers, embedded within a larger design and research department of nearly 200 professionals.

• This role is within the Marketing department, specifically focusing on Organic Marketing, and will be embedded across multiple product teams.

• You will report to a UX Writing Manager who will support your growth and development, indicating a structured management and mentorship framework. Methodology:

• Data-Driven Decision Making: Operations and product development are heavily influenced by data analysis, A/B testing, and user insights.

• Iterative Product Development: Teams work in fast-paced, agile environments, constantly refining products and experiences based on feedback and performance metrics.

• Cross-Functional Collaboration: Emphasis on seamless integration between Product, Engineering, Marketing, Design, Research, and Legal teams to achieve shared goals.

Company Website: https://www.booking.com/

📝 Enhancement Note: Booking.com's culture is characterized by its data-centricity, fast-paced innovation, and a global, diverse workforce. For an operations professional, this means an environment that values efficiency, measurable impact, and adaptability. The size of the UX organization offers both community support and the potential for specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This is a UX Writer II position, typically considered a mid-level role. It requires 3+ years of experience and indicates the ability to work with some autonomy, handle moderately complex projects, and contribute strategically to content design initiatives within the marketing funnel. The role involves ownership of specific content areas and collaboration with senior stakeholders.

Reporting Structure: You will report to a UX Writing Manager, who will provide guidance, support, and professional development. This manager is part of a larger UX Writing and Content Design organization.

Operations Impact: The work directly impacts Booking.com's ability to acquire new customers through organic channels. By crafting effective landing page copy, optimizing user journeys, and leveraging AI content, this role contributes significantly to top-of-funnel performance, user acquisition costs, and ultimately, revenue generation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in AI content, SEO copywriting, and data-driven marketing content strategies.

• Career Progression: Potential to advance to Senior UX Writer, Lead UX Writer, or management roles within the UX Writing organization or related marketing functions.

• Cross-Functional Experience: Gain extensive experience working with diverse teams (Product, Engineering, Marketing, Legal, AI), building a broad understanding of the business.

• Learning & Development: Access to online learning platforms, mentorship programs, and potential for attending industry conferences to stay abreast of UX writing and content design trends.

📝 Enhancement Note: The "II" level implies a candidate is beyond entry-level and expected to contribute meaningfully with less direct supervision, while still being in a growth phase. The role offers a clear path for specialized development within UX writing and content design, particularly in the data-driven and AI-focused aspects of marketing.

🌐 Work Environment

Office Type: This is a hybrid role based at Booking.com's HQ Campus in Amsterdam. The campus is described as beautiful and sustainable, offering a modern and well-equipped workspace.

Office Location(s): Oosterdokskade 163, 1011 DL Amsterdam, Netherlands. The HQ offers a central location within Amsterdam with good transport links.

Workspace Context:

• Collaborative Environment: The HQ campus is designed to foster collaboration, with on-site amenities supporting interaction and community building. The hybrid model allows for focused work both remotely and in the office.

• Tools & Technology: Access to modern tools and technology is implied, supporting the data-driven and iterative nature of the work. This includes collaboration platforms, design tools, and analytics software.

• Team Interaction: Opportunities to engage with a large community of UX writers, designers, researchers, and product teams, both formally and informally.

Work Schedule: A standard full-time schedule (likely 40 hours/week) is expected. The hybrid nature provides flexibility, allowing for a mix of remote and in-office work. Occasional adjustments may be needed to accommodate global team collaboration.

📝 Enhancement Note: The hybrid model at Booking.com's Amsterdam HQ suggests a structured approach to balancing remote work with in-office collaboration. The emphasis on a sustainable campus and well-equipped workspace indicates a company that invests in its employee environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit English CV and a link to your portfolio or writing samples.

• Initial Screening: Likely a recruiter screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A deep dive into your portfolio, discussing your process, problem-solving skills, and impact. This may involve a live discussion or a take-home assignment.

• Stakeholder Interviews: Interviews with Product Managers, fellow UX Writers, Designers, and potentially Marketing Leads to assess collaboration, strategic thinking, and domain knowledge.

• Final Interview: Potentially with the Hiring Manager or a senior leader to discuss career aspirations, team fit, and overall suitability.

Portfolio Review Tips:

• Clarity is Key: Ensure your portfolio is easy to navigate and clearly presents each project with its context, your role, and outcomes.

• Quantify Impact: Wherever possible, use numbers and data to demonstrate the success of your UX writing. For marketing roles, focus on conversion, engagement, or acquisition metrics.

• Showcase Process: Don't just show the final copy; explain your thought process, research, and iterative steps. This is crucial for UX roles.

• Tailor to the Role: Highlight projects that align with organic marketing, e-commerce, data-driven product development, and AI topics.

• Specify Your Contribution: Clearly state what you did on each project, especially if it was a collaborative effort.

Challenge Preparation:

• Content Strategy for Acquisition: Be ready to discuss how you would approach developing content for a new landing page aimed at acquiring users in a specific market, considering SEO, legal constraints, and conversion goals.

• Data Interpretation: Prepare to analyze sample data (e.g., A/B test results for copy variations) and explain how you would use it to refine messaging.

• AI Content Collaboration: Discuss your experience or approach to working with AI tools or specialists for content generation and quality assurance.

• Cross-Functional Scenarios: Prepare for questions about how you would handle conflicting feedback from Marketing, Legal, and Product teams.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to articulate their UX writing process and its impact on business metrics, particularly within a marketing acquisition context. Demonstrating data literacy and collaboration skills will be vital.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with various CMS platforms for managing website content.

• Collaboration Tools: Slack, Microsoft Teams, Confluence, Jira for communication and project management.

• Design & Prototyping Tools: Figma, Sketch, Adobe XD (for reviewing designs and collaborating with designers).

• Analytics Platforms: Google Analytics, Adobe Analytics, or similar tools for understanding user behavior and content performance.

Analytics & Reporting:

• Data Visualization Tools: Tableau, Looker, Power BI (for interpreting data and understanding performance metrics).

• A/B Testing Platforms: Optimizely, VWO, Google Optimize, or in-house experimentation tools.

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (for understanding customer journeys and marketing touchpoints, though direct CRM management might not be the primary focus).

• Marketing Automation Platforms: Marketo, Pardot (familiarity can be beneficial for understanding campaign workflows).

• AI/ML Tools: Experience with AI writing assistants, prompt engineering interfaces, and quality assessment frameworks for AI-generated content.

📝 Enhancement Note: While specific tools aren't listed, candidates should highlight proficiency with common UX writing, collaboration, analytics, and experimentation tools. Experience with AI tools relevant to content generation and quality assessment is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user’s needs and experience in all content decisions.

• Data-Driven Impact: Valuing measurable results and using data to inform strategy, optimize performance, and demonstrate the value of UX writing.

• Collaboration & Inclusivity: Fostering an environment where diverse perspectives are welcomed, and open communication is encouraged to achieve shared goals.

• Craftsmanship & Quality: A dedication to producing clear, concise, elegant, and effective copy that upholds brand standards and enhances user journeys.

• Adaptability & Ownership: Embracing change, taking initiative, and driving projects to completion in a fast-paced, evolving environment.

Collaboration Style:

• Embedded & Cross-Functional: Working as an integral part of product and marketing teams, collaborating closely with PMs, Engineers, Designers, Researchers, and Legal.

• Feedback-Driven: Actively seeking and incorporating feedback from peers, stakeholders, and data to iterate and improve.

• Transparent Communication: Maintaining open lines of communication, sharing insights, and providing context for content decisions.

• Process-Oriented: Adhering to established craft standards and guidelines while also being open to refining processes for greater efficiency and effectiveness.

📝 Enhancement Note: Booking.com's emphasis on inclusivity, data-driven approaches, and user-centricity are core to its culture. For a UX Writer, this means being comfortable with ambiguity, embracing data for decision-making, and working effectively within a diverse, fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Marketing & UX Goals: Navigating the need for immediate marketing impact (conversion) with long-term user experience quality and brand consistency.

• Managing Global Nuances: Ensuring copy is effective, culturally appropriate, and legally compliant across 44+ languages and diverse markets.

• Working with AI Complexity: Integrating AI tools and collaborating with AI specialists requires understanding new workflows, ethical considerations, and quality control mechanisms.

• Fast-Paced Iteration: Keeping up with the rapid pace of product development and marketing campaigns while maintaining high-quality content standards.

• Data Interpretation: Translating complex quantitative and qualitative data into actionable content improvements.

Learning & Development Opportunities:

• Specialized Training: Deepen expertise in SEO, AI prompt engineering, conversion rate optimization (CRO) copywriting, and data analysis for content.

• Mentorship: Benefit from guidance from experienced UX Writing Managers and senior writers within a large, established organization.

• Industry Exposure: Potential to attend UX writing, content design, and digital marketing conferences.

• Cross-Functional Projects: Gain exposure to various aspects of the travel tech industry through collaboration with diverse teams.

• Leadership Development: Opportunities to take on more complex projects, mentor junior writers, and potentially move into leadership roles.

📝 Enhancement Note: This role presents a unique opportunity to blend creative marketing content with strategic UX writing, all within a data-rich environment. The challenges are significant but offer substantial learning and growth potential, particularly in areas like AI and global content strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach writing copy for a new landing page designed to attract users interested in last-minute travel deals, considering SEO best practices and conversion optimization?"

• "Describe a time you used data (quantitative or qualitative) to significantly improve UX copy. What was the data, how did you interpret it, and what was the outcome?"

• "How do you balance the need for clear, user-friendly language with complex legal requirements or technical constraints in your writing?"

• "What is your process for collaborating with Product Managers and Designers to ensure your UX writing is integrated effectively into the product development lifecycle?"

• "Discuss your experience or approach to working with AI tools for content generation or quality assessment. What are the potential benefits and challenges?" Company & Culture Questions:

• "What interests you about Booking.com and this specific role within Organic Marketing?"

• "How do you approach working in a fast-paced, iterative environment with multiple stakeholders?"

• "Describe your understanding of Booking.com's mission and how your role contributes to it."

• "How do you ensure your writing is inclusive and resonates with a global audience?" Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a story: problem, your strategic approach, your execution (writing process), and the measurable results.

• Data Focus: For marketing-related projects, clearly articulate the KPIs you influenced and the magnitude of the impact (e.g., "increased conversion rate by X%").

• Process Visualization: Use diagrams or flowcharts to illustrate your UX process, showing collaboration points and decision-making stages.

• Conciseness: Be prepared to walk through your portfolio efficiently, highlighting the most relevant projects and insights.

• Tailoring: Emphasize projects that demonstrate experience with e-commerce, data-driven product teams, and any AI-related work.

📝 Enhancement Note: Candidates should prepare to demonstrate a strategic understanding of how UX writing drives marketing acquisition, backed by data and a clear process. Be ready to discuss AI and global localization challenges.

📌 Application Steps

To apply for this UX Writer II - Organic Marketing position:

• Submit your application through the Booking.com careers portal, including your English CV.

• Portfolio Customization: Ensure your portfolio is up-to-date, showcases relevant UX writing work (especially marketing/acquisition-focused), and clearly articulates your process and impact. Tailor the presentation to highlight experience with data, AI, and global markets.

• Resume Optimization: Update your resume to emphasize your 3+ years of relevant UX writing experience, specific achievements in e-commerce/data-driven teams, and any experience with AI, SEO, or marketing campaigns. Use keywords from the job description.

• Interview Preparation: Practice articulating your portfolio projects, especially focusing on problem-solving, data-driven iteration, and collaboration. Prepare answers for strategy, company, and behavioral questions, focusing on the unique aspects of this marketing-centric UX writing role.

• Company Research: Familiarize yourself with Booking.com's brand, products, recent marketing initiatives, and its approach to content and user experience. Understand their commitment to data and global reach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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