UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Princess Polly

Location: West Hollywood, California, United States

Job Type: Full Time

Category: User Experience & Design Operations

Date Posted: 2026-05-11

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end user experience (UX) design for Princess Polly's high-traffic ecommerce platforms, including websites and mobile applications, with a strong emphasis on conversion rate optimization (CRO).

• Develop and iterate on core ecommerce user flows such as homepage, product detail pages (PDP), product listing pages (PLP), cart, and checkout processes, ensuring mobile-first, conversion-focused designs.

• Utilize a data-driven approach, leveraging analytics tools like GA4 and Microsoft Clarity, alongside A/B testing and experimentation, to identify user pain points and measure the impact of UX enhancements.

• Collaborate closely with the development team, contributing to front-end updates within the Github repository and managing the full project lifecycle for larger UX initiatives, including detailed specification outlining and rigorous Quality Assurance (QA).

• Integrate AI tooling, including Claude Code and Claude Design, to enhance design exploration, iteration speed, and overall implementation efficiency while maintaining brand consistency and high-quality outputs.

📝 Enhancement Note: This role requires a blend of creative UX design skills and a robust understanding of ecommerce operations, conversion optimization, and technical implementation. The emphasis on AI tooling and Shopify development suggests a need for efficiency and adaptability in a fast-paced retail environment.

📈 Primary Responsibilities

• Design, prototype, and iterate on core ecommerce user journeys, including but not limited to homepage, PDP, PLP, cart, checkout, navigation, and account management, across Shopify websites and native mobile applications.

• Create detailed wireframes, user flows, and high-fidelity UI designs using Figma and other AI-powered design tools to accelerate the design process and enhance efficiency.

• Develop and implement mobile-first, conversion-focused user experiences that are seamless across various devices, aiming to increase user engagement, average order value (AOV), and overall sales.

• Proactively identify user pain points and opportunities for improvement by analyzing data from analytics platforms such as Google Analytics 4 (GA4), Shopify analytics, and Microsoft Clarity.

• Support and collaborate with the contracted Conversion Rate Optimization (CRO) agency on A/B testing and experimentation initiatives to validate UX changes and drive measurable performance improvements.

• Ensure all design decisions are grounded in data insights, user feedback, and measurable outcomes, aligning design strategies with business objectives.

• Maintain a strong awareness of accessibility standards (WCAG) and current best-in-class UX/UI design practices to ensure inclusive and effective user experiences.

• Contribute to the development and enforcement of design guidelines to ensure consistency and brand integrity across all digital platforms.

• Leverage AI tools and systems to support design exploration, rapid iteration, and efficiency gains in the creation of on-brand, high-quality design assets.

• Build and launch marketing pages within the Shopify platform, ensuring they are optimized for user engagement and conversion.

• Perform ongoing updates across Princess Polly's websites and apps, including regular promotional changes and content refreshes.

• Implement front-end updates directly within the shared Github repository with the development team.

• For larger UX projects, manage the end-to-end project lifecycle with the development team, including outlining clear UX project specifications and conducting strict QA across all digital touchpoints.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on role with significant ownership over the user interface and user journey within an ecommerce context. The mention of Shopify, Github, and AI tooling points towards a need for technical aptitude and efficient workflow management.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is preferred, or equivalent practical experience.

Experience: Minimum of 3+ years of dedicated experience in UX Design, with a strong focus on ecommerce environments. Proven experience with Shopify web development and a solid understanding of HTML/CSS is essential.

Required Skills:

• 3+ years of professional experience in UX Design, with a portfolio showcasing relevant projects.

• Proven experience in designing for high-traffic, mobile-first ecommerce websites.

• Proficiency in industry-standard design and prototyping tools, including Figma and Adobe Creative Suite.

• Hands-on experience with Shopify web development and a strong understanding of HTML/CSS for front-end implementation.

• Experience with A/B testing, CRO methodologies, and analytics platforms such as Google Analytics 4 (GA4) and Microsoft Clarity for data-driven decision-making.

• Familiarity with AI tools for enhancing UX design and implementation efficiency, specifically Claude Code and Claude Design.

• Ability to create detailed wireframes, user flows, and high-fidelity UI designs.

Preferred Skills:

• Experience within the Shopify partner ecosystem.

• Knowledge of accessibility best practices (WCAG) and their implementation.

• Familiarity with version control systems like Git/Github.

• Experience in project management for development teams.

• Understanding of SEO principles as they relate to UX and content.

📝 Enhancement Note: The requirement for Shopify web development and HTML/CSS knowledge, alongside Figma and AI tools, suggests a "full-stack" UX designer role that can both design and implement front-end changes. The emphasis on data and CRO indicates a need for analytical skills and a results-oriented mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 3 years of UX design experience, with a strong emphasis on ecommerce platforms and conversion-driven design.

• Showcase case studies that highlight your process, from initial research and wireframing to high-fidelity UI design and implementation, detailing the problem, your solution, and the outcome.

• Include examples of mobile-first design strategies and how you've optimized user flows for conversion across PDP, PLP, cart, and checkout.

• Demonstrate experience with data analysis and A/B testing, showing how you've used GA4, Microsoft Clarity, or similar tools to inform design decisions and measure impact.

Process Documentation:

• Clearly articulate your design process, from user research and ideation to prototyping, testing, and final implementation, with a focus on iterative improvements.

• Detail your approach to collaborating with development teams, including how you provide specifications, conduct QA, and manage front-end updates within a system like Github.

• Showcase your understanding of conversion rate optimization principles and how you integrate them into your UX design and testing strategies.

• Provide examples of how you've leveraged AI tools to streamline design workflows, improve iteration speed, or enhance the quality of design outputs.

📝 Enhancement Note: A strong portfolio is critical for this role, showcasing not just design aesthetics but also a deep understanding of ecommerce conversion drivers, data analysis, and technical implementation within a Shopify environment. The inclusion of AI tools in the portfolio is a key differentiator.

💵 Compensation & Benefits

Salary Range: $95,000 - $108,000 USD per year.

Benefits:

• Full-time employment benefits package.

• Opportunity to work with a growing and dynamic fashion ecommerce brand.

• Exposure to cutting-edge AI tooling in a design context.

• Collaborative work environment with a focus on innovation and user experience.

• Potential for professional development and growth within the company.

Working Hours: Standard full-time work hours, likely around 40 hours per week, with flexibility expected for project deadlines and peak retail periods.

📝 Enhancement Note: The salary range provided is competitive for a mid-level UX Designer in the West Hollywood, California area, considering the specific technical requirements and industry. The benefits are standard for a full-time role but may be further detailed by the company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail / Ecommerce. Princess Polly is a prominent online retailer specializing in contemporary fashion, targeting a digitally native audience. This context implies a fast-paced, trend-driven environment where user experience directly impacts sales performance.

Company Size: Princess Polly operates as a significant player in the online fashion retail space, likely falling into the medium to large business category based on its market presence and operations. This size suggests a structured yet agile environment with opportunities for cross-functional collaboration.

Founded: While not explicitly stated, Princess Polly has established a strong online presence, indicating a history of growth and adaptation within the competitive ecommerce landscape.

Team Structure:

• The UX Designer will likely be part of a broader Digital Product or Marketing team, working closely with E-commerce Managers, Developers, Marketing Specialists, and potentially a CRO agency.

• Reporting structure is likely to a Head of Digital Product, E-commerce Director, or similar leadership role overseeing online customer experience.

Methodology:

• Data-driven decision-making is paramount, utilizing analytics (GA4, Microsoft Clarity) and A/B testing to inform all UX initiatives.

• Agile methodologies are likely employed, given the fast-paced nature of ecommerce retail and the need for rapid iteration and deployment.

• A user-centric approach is fundamental, ensuring all designs prioritize the customer journey and conversion optimization.

• Emphasis on leveraging AI tools for efficiency and innovation in design and implementation processes.

Company Website: https://www.princesspolly.com/

📝 Enhancement Note: Princess Polly's focus on fashion ecommerce means the UX designer will be instrumental in creating visually appealing and highly functional shopping experiences that drive sales. The culture is expected to be dynamic, data-informed, and collaborative, with a strong emphasis on rapid execution and adaptation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) in the UX Design discipline, with a specialized focus on ecommerce operations. The designer is expected to be self-led, capable of owning core ecommerce flows, managing project lifecycles, and implementing front-end updates. This level implies a need for independent problem-solving and proactive contribution beyond just design execution.

Reporting Structure: The UX Designer will likely report to a manager or director overseeing digital product, e-commerce, or growth. This structure places the role within a team focused on driving online revenue and customer engagement, with opportunities to influence strategy through data-backed design recommendations.

Operations Impact: The UX Designer's work directly impacts key business metrics such as conversion rates, average order value (AOV), customer retention, and overall revenue. By optimizing user flows and improving the online shopping experience, this role is critical to Princess Polly's commercial success. The integration of AI tools also suggests a focus on operational efficiency and scalability.

Growth Opportunities:

• Specialization: Deepen expertise in ecommerce UX, Conversion Rate Optimization (CRO), or AI-driven design within the fashion retail sector.

• Leadership: Progress into a Senior UX Designer role, leading larger projects, mentoring junior designers, or taking on product ownership responsibilities.

• Cross-functional: Transition into Product Management, E-commerce Strategy, or Growth Marketing roles by leveraging a strong understanding of user behavior and business impact.

• Skill Development: Continuous learning in emerging AI design tools, advanced analytics, and front-end development best practices.

📝 Enhancement Note: The role offers a clear path for growth within the specialized field of ecommerce UX, with opportunities to expand influence and take on more strategic responsibilities. The emphasis on data and AI suggests a forward-thinking environment that values continuous learning and measurable impact.

🌐 Work Environment

Office Type: Princess Polly operates a hybrid work model. This means the UX Designer will split their time between working remotely and in the office located in West Hollywood, CA. This setup aims to balance flexibility with in-person collaboration.

Office Location(s): The primary office location is West Hollywood, California. This is a vibrant area known for its creative industries, offering a dynamic environment for design professionals. Accessibility for in-office days will be a consideration.

Workspace Context:

• Collaborative Environment: The office space is likely designed to foster teamwork, with areas for brainstorming, design reviews, and cross-functional meetings. Expect opportunities to interact with marketing, product, and development teams.

• Tools & Technology: Access to necessary design software (Figma, Adobe Creative Suite) and potentially specialized AI tools. The team utilizes Github for front-end code management, indicating a modern, developer-centric workflow.

• Operations Team Interaction: Regular touchpoints with the broader digital team, including product managers, developers, and marketing specialists, are expected to ensure alignment on design and business objectives.

Work Schedule: A hybrid schedule implies a structured approach to in-office and remote workdays. Standard business hours (approximately 40 hours/week) are expected, with potential for flexibility to accommodate project needs and collaboration across time zones if applicable. The focus on deliverable outcomes will be key.

📝 Enhancement Note: The hybrid model offers a balance of autonomy and collaboration. The West Hollywood location places the designer in a hub of creative activity. The emphasis on tools like Github and AI indicates a modern, efficient work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: Candidates will be asked to present their portfolio, discussing key projects, their design process, and how they've driven measurable results. A practical design challenge, potentially involving an ecommerce scenario or a specific UX problem, may be given.

• Technical/Team Interviews: Interviews with the hiring manager, potential team members (designers, developers), and possibly stakeholders from marketing or product. These will delve deeper into technical skills, problem-solving abilities, and collaboration style.

• Final Interview: A final discussion, possibly with senior leadership, to confirm overall fit and alignment with company goals.

Portfolio Review Tips:

• Highlight Ecommerce Focus: Emphasize projects that specifically showcase your experience with ecommerce platforms, user flows (PDP, PLP, checkout), and conversion optimization.

• Showcase Data & AI Integration: Clearly articulate how you've used analytics (GA4, Clarity) and A/B testing to inform your designs and measure their impact. Detail your experience with AI tools like Claude Code/Design and how they improved your workflow.

• Process & Problem-Solving: Walk through your design process for 1-2 key projects, explaining the problem you solved, your approach, the tools you used (Figma, HTML/CSS, etc.), and the quantifiable outcomes.

• Technical Implementation: Be prepared to discuss your Shopify development experience and HTML/CSS knowledge, and how you collaborate with developers via systems like Github.

• Brand Alignment: Demonstrate an understanding of Princess Polly's brand aesthetic and target audience, and how your design solutions align with it.

Challenge Preparation:

• Understand the Business: Research Princess Polly's current website and app, identify potential UX opportunities or pain points, and consider how you would approach them.

• Focus on Conversion: For any design challenge, prioritize solutions that directly address user acquisition, engagement, and conversion metrics.

• Be Data-Informed: Think about how you would measure the success of your proposed solution.

• AI Integration: Consider how AI tools could be leveraged to accelerate your solution or improve its effectiveness.

📝 Enhancement Note: Candidates should prepare to demonstrate not only strong UX design fundamentals but also practical experience in ecommerce, data analysis, A/B testing, and the use of AI tools. The ability to articulate process and quantify impact will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, user flows, and high-fidelity UI design. Proficiency and efficiency are expected.

• Adobe Creative Suite: For any supporting graphic design or image manipulation needs.

• AI Tooling: Specifically Claude Code and Claude Design, for enhanced design exploration, iteration, and implementation efficiency. Expertise in leveraging these tools to boost productivity and quality is a key requirement.

Analytics & Reporting:

• Google Analytics 4 (GA4): For understanding user behavior, traffic sources, and conversion funnels.

• Microsoft Clarity: For heatmaps, session recordings, and identifying detailed user interaction patterns.

• Shopify Analytics: For direct insights into sales performance, product popularity, and checkout abandonment.

CRM & Automation:

• Shopify Platform: The core ecommerce platform, requiring an understanding of its capabilities and limitations for design and front-end implementation.

• Github: For version control and collaboration with the development team on front-end code updates.

Other Relevant Technologies:

• HTML/CSS: Fundamental for front-end implementation and understanding web design constraints.

• CRO Tools & Platforms: Experience with A/B testing frameworks and experimentation platforms.

📝 Enhancement Note: The technology stack emphasizes a modern, data-driven, and AI-integrated approach to ecommerce UX. Proficiency in Figma and Shopify, combined with analytical tools and AI, is critical. Github integration signifies a collaborative development workflow.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A commitment to using data and insights to drive every design decision and product enhancement, ensuring measurable impact on business goals.

• Customer-Centricity: Placing the user at the heart of all design processes, striving to create intuitive, engaging, and seamless shopping experiences for Princess Polly's customers.

• Efficiency & Agility: Embracing fast-paced iteration, leveraging tools like AI to streamline workflows, and adapting quickly to market trends and business priorities.

• Collaboration & Transparency: Fostering open communication and teamwork across design, development, and marketing functions, ensuring alignment and shared success.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with product managers, developers, marketers, and CRO specialists to ensure designs are technically feasible, strategically aligned, and contribute to overall business objectives.

• Feedback-Driven Improvement: A culture that encourages constructive feedback on designs and processes, using it as an opportunity for continuous learning and refinement.

• Knowledge Sharing: Proactively sharing insights from user research, A/B tests, and design explorations to benefit the broader team and contribute to a culture of collective growth.

📝 Enhancement Note: The culture at Princess Polly likely values proactive ownership, data-informed decision-making, and a collaborative spirit, essential for success in a dynamic ecommerce environment. The emphasis on AI suggests a forward-thinking approach to operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed & Quality: The fast-paced fashion retail environment demands rapid iteration and deployment, requiring the UX Designer to maintain high design quality and user experience standards under tight deadlines.

• Data Interpretation: Effectively translating complex analytics data (GA4, Clarity) and A/B test results into actionable design improvements that demonstrably drive conversion.

• AI Integration Mastery: Fully leveraging advanced AI tools like Claude Code and Claude Design to maximize efficiency and innovation without compromising brand integrity or user experience.

• Cross-functional Alignment: Ensuring seamless communication and buy-in from various stakeholders (development, marketing, CRO agency) for UX initiatives.

Learning & Development Opportunities:

• Advanced AI Design: Deepen expertise in utilizing AI for generative design, personalized experiences, and workflow automation.

• Ecommerce CRO Mastery: Become a specialist in conversion rate optimization strategies specifically for fashion retail, driving significant revenue growth.

• Technical Skill Enhancement: Further develop front-end development skills (HTML/CSS, Shopify themes) to increase implementation independence and collaboration efficiency.

• Product Strategy: Gain exposure to broader product strategy, contributing to roadmap planning and long-term vision for the customer experience.

📝 Enhancement Note: This role presents opportunities to tackle challenging problems in a high-growth ecommerce sector, with a strong focus on leveraging modern technologies like AI and data analytics. The growth potential is significant, offering paths toward specialization or broader leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data from GA4 or Microsoft Clarity to identify a significant user pain point on an ecommerce site and how you designed a solution to address it. What were the results?" (Focus on data analysis, problem-solving, and measurable impact.)

• "How would you approach designing a new mobile-first checkout flow for a fashion retailer like Princess Polly? What key heuristics would you consider, and how would you leverage AI tools to accelerate the process?" (Emphasis on UX best practices, conversion optimization, and AI application.)

Company & Culture Questions:

• "What do you admire about Princess Polly's current online user experience, and where do you see opportunities for improvement from a UX perspective?" (Demonstrates research and strategic thinking.)

• "How do you stay updated on the latest trends in UX design, AI tooling, and ecommerce best practices, particularly within the fashion industry?" (Assesses commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the user insights, your design process (including tools like Figma and AI), the solution, and most importantly, the measurable outcomes (e.g., conversion rate increase, AOV improvement).

• Quantify Impact: Use specific metrics and data points to demonstrate the effectiveness of your designs. If exact numbers aren't available, discuss the anticipated impact and how you would measure it.

• Show, Don't Just Tell: Use visuals – wireframes, mockups, prototypes, and even brief video walkthroughs – to illustrate your design decisions and user flows.

• Highlight Technical Proficiency: Be ready to discuss your HTML/CSS knowledge, Shopify experience, and how you collaborate with developers. Explicitly mention your use of AI tools and their benefits.

• Engage and Converse: Treat the portfolio review as a collaborative discussion rather than a lecture. Be prepared to answer questions and elaborate on your choices.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of design expertise, data-driven decision-making, technical implementation skills (Shopify, HTML/CSS), and proficiency with modern tools like AI. Quantifiable results and clear communication are paramount.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided application link on jobs.lever.co.

• Tailor Your Resume: Customize your resume to highlight your 3+ years of UX design experience, specifically focusing on ecommerce, Shopify development, conversion optimization, and your proficiency with Figma, Adobe Creative Suite, GA4, and AI tools like Claude Code/Design. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features ecommerce-focused case studies that demonstrate your ability to design for conversion, your data analysis process, and your experience with A/B testing and AI-driven design. Be prepared to walk through 1-2 key projects in detail during the interview.

• Prepare for a Design Challenge: Anticipate a practical exercise that may involve analyzing an ecommerce scenario and proposing UX solutions, with an emphasis on data-informed decisions and the use of AI.

• Research Princess Polly: Familiarize yourself with Princess Polly's brand, target audience, current website and app experience. Identify potential UX improvements and be ready to discuss how your skills align with their business objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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