UX Designer

📍 Job Overview

Job Title: UX Designer

Company: easyJet

Location: London, England, United Kingdom

Job Type: Full-time

Category: Digital Product Design / UX/UI

Date Posted: 2026-06-10

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver A/B and multivariate tests across easyJet’s digital platforms to enhance customer journeys and optimize conversion rates.

• Collaborate closely with Product, Data, Insight, Digital Performance, and Engineering teams to translate complex customer and business challenges into intuitive digital solutions.

• Utilize customer insight, research, and data analytics to drive continuous improvement in digital experiences and conversion across user journeys.

• Contribute to a collaborative, fast-moving agile team environment that embraces a test-and-learn methodology.

• Create accessible, customer-first digital journeys that align with brand guidelines and accessibility standards.

📝 Enhancement Note: This role sits within the CRO/Experimentation team, focusing specifically on leveraging UX/UI design principles to optimize digital platforms through A/B and multivariate testing. The emphasis is on data-driven design and iterative improvement, making it a crucial role for enhancing user experience and commercial outcomes.

📈 Primary Responsibilities

• Design user experiences and UI solutions specifically for experimentation and optimization activities across digital platforms.

• Actively collaborate with Product Owners, analysts, developers, and other designers to ensure cohesive and effective design outcomes.

• Gather and interpret design and testing requirements from various stakeholders, translating them into actionable design tasks.

• Create detailed wireframes, interactive prototypes, and polished design solutions using Figma.

• Support user research and validation activities by employing a range of methodologies and tools to gather customer feedback and behavioral data.

• Utilize user testing platforms such as Userlytics to gain in-depth understanding of customer behavior and experience.

• Contribute to the continuous improvement of CRO processes and overall team efficiency through proactive suggestions and implementation.

• Ensure all designs adhere to accessibility standards (e.g., WCAG) and are consistent with easyJet’s brand guidelines.

📝 Enhancement Note: The core function of this role is to design experiments that can be tested and iterated upon to improve conversion rates and user satisfaction. This involves not just creating interfaces but also understanding the underlying data and user research that informs these designs.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and relevant experience will likely be prioritized over formal education in design or a related field.

Experience: 5-10 years of experience in UX and UI design is indicated, with a specific focus on digital product design within fast-paced environments.

Required Skills:

• Extensive experience in UX and UI design, with a proven track record in digital product development.

• A strong portfolio showcasing customer-focused digital design work, including examples of experimentation and optimization.

• Experience designing for both web and mobile products.

• Good understanding of CSS and HTML, sufficient to collaborate effectively with development teams.

• Proven experience using user testing platforms, specifically Userlytics, to gather insights into customer behavior.

• High proficiency in using Figma for design, wireframing, prototyping, and collaboration.

• Experience working within agile delivery environments and methodologies.

• Ability to manage multiple projects and competing priorities simultaneously in a dynamic setting.

• Strong stakeholder management and communication skills, with the ability to articulate design decisions and rationale effectively.

• Experience working with project management tools such as JIRA or similar platforms.

• Understanding of accessibility standards (e.g., WCAG) and inclusive design principles. Preferred Skills:

• A proactive mindset with the confidence to challenge existing approaches and drive innovation within the team.

• Experience in Conversion Rate Optimization (CRO) specific to A/B and multivariate testing.

• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) to interpret performance data.

• Experience in the travel or airline industry.

📝 Enhancement Note: The emphasis on a "strong portfolio" suggests that practical demonstration of skills and experience will be a primary evaluation criterion, potentially outweighing formal educational qualifications. The explicit mention of specific tools like Figma, Userlytics, and JIRA indicates a need for hands-on proficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates extensive experience in UX and UI design, with a strong emphasis on customer-centric solutions.

• Showcase specific case studies related to A/B testing, multivariate testing, and conversion rate optimization (CRO) efforts.

• Include examples of wireframes, user flows, interactive prototypes (preferably created in Figma), and final UI designs for web and mobile platforms.

• Highlight how user research, data insights, and customer feedback were integrated into the design process and led to measurable improvements.

• Demonstrate understanding and application of accessibility standards and inclusive design principles in past projects.

• Present projects that highlight collaboration with cross-functional teams and stakeholder management. Process Documentation:

• Ability to document design processes, including user research methodologies, ideation sessions, wireframing, prototyping, and testing phases.

• Provide examples of how design decisions were validated through user testing or data analysis.

• Showcase an understanding of agile workflows and how design integrates into sprint cycles.

• Demonstrate a systematic approach to problem-solving and iterative design based on experimental results.

📝 Enhancement Note: The portfolio is critical for this role, as it needs to prove not just design capability but also the ability to apply design within an experimentation framework to drive tangible business results. Case studies focusing on optimization and conversion are key.

💵 Compensation & Benefits

Salary Range: Based on the job description indicating "Competitive base salary" and the location (London, UK) for a mid-senior level UX Designer with 5-10 years of experience, a typical salary range would be between £55,000 and £75,000 per annum. This estimate considers the cost of living in London, the specialized nature of CRO/UX roles, and the industry benchmarks for a company of easyJet's size and reputation.

Benefits:

• Competitive base salary.

• Annual bonus of up to 20%.

• Generous holiday allowance: 25 days per year plus bank holidays.

• Share ownership schemes: Buy As You Earn (BAYE), Save As You Earn (SAYE), and performance share schemes.

• Pension contribution: 5% employer contribution.

• Life assurance policy.

• Flexible benefits package, allowing customization to individual needs.

• Excellent staff travel benefits, a significant perk for airline employees.

Working Hours: This is a full-time position, typically equating to 40 hours per week, with a hybrid working arrangement.

📝 Enhancement Note: The salary estimate is a benchmark. Actual compensation will depend on the candidate's specific experience, skills, and performance during the interview process. The benefits package is comprehensive, with a notable emphasis on share schemes and travel perks relevant to the airline industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation / Low-Cost Airline. As a FTSE listed, multi-billion-pound company, easyJet operates a vast network across Europe, focusing on making travel accessible and affordable. This industry context implies a fast-paced, customer-focused, and highly competitive environment.

Company Size: Large enterprise (implied by "FTSE listed, £multi-billion"). This scale suggests a structured organization with established processes, but also opportunities for impact within specific teams.

Founded: easyJet was founded in 1995. This history indicates a mature company with established operational frameworks and a significant market presence.

Team Structure:

• The role is part of the CRO/Experimentation team, which is a specialized unit within the broader digital or product organization.

• This team works closely with Product, Analytics, Research, and Development (Engineering) teams, indicating a cross-functional collaborative structure.

• The UX Designer will likely report into a UX Lead, CRO Manager, or Head of Digital Product, and collaborate daily with Product Owners, Data Analysts, and Engineers. Methodology:

• The team champions a "test-and-learn" methodology, central to CRO and experimentation efforts.

• Data-driven decision-making is paramount, with a strong reliance on customer insight, research findings, and performance analytics.

• Agile delivery methodologies are employed, facilitating rapid iteration and collaboration.

• A customer-centric approach is embedded in all activities, aiming to create seamless and engaging digital experiences.

Company Website: https://www.easyjet.com/

📝 Enhancement Note: easyJet's culture is described as "Orange," emphasizing a friendly, bold, and challenging spirit. The company values are encapsulated in "Promise Behaviours: Safe, Bold, Welcoming, and Challenging." This suggests an environment that encourages innovation, customer focus, and constructive feedback.

📈 Career & Growth Analysis

Operations Career Level: This UX Designer role is positioned at a mid-senior level (5-10 years of experience). It is a specialized role focused on enhancing digital experiences through experimentation and optimization, rather than a broad operations management role. The impact is on user experience and conversion rates, which directly contribute to commercial success.

Reporting Structure: The UX Designer will report into a manager within the CRO/Experimentation team and will work closely with various cross-functional teams (Product, Data, Engineering, etc.). This structure allows for focused design work within a specialized domain while fostering broad collaboration across the digital product development lifecycle.

Operations Impact: While not a traditional "Revenue Operations" or "Sales Operations" role, the impact is significant. By optimizing digital journeys and improving conversion rates through A/B testing and UX design, this role directly influences revenue generation, customer acquisition, and customer retention. Enhancing the digital experience contributes to overall business performance and customer loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, A/B testing, and user-centered design for complex digital platforms.

• Leadership: Potential to move into a Senior UX Designer role, UX Lead, or CRO Manager position, guiding strategy and mentoring junior designers.

• Cross-functional Exposure: Gain extensive experience working with diverse teams, understanding different facets of the digital product lifecycle, and contributing to business strategy.

• Skill Development: Opportunities to learn advanced analytics, experiment design principles, and potentially new design tools or methodologies as the digital landscape evolves.

• Industry Advancement: Develop expertise in a high-impact area within the competitive travel industry, making for a strong resume builder.

📝 Enhancement Note: This role is crucial for the digital success of easyJet. Growth opportunities are tied to specialization within UX/CRO and the ability to demonstrate measurable impact on key business metrics like conversion rates and customer satisfaction.

🌐 Work Environment

Office Type: Hybrid working model. This means a blend of remote work and in-office presence at their Luton HQ. The company emphasizes spending time together as a team in the office, suggesting a balance between flexibility and in-person collaboration.

Office Location(s): The primary office location mentioned is Luton HQ, United Kingdom. This is where team-based collaboration will occur.

Workspace Context:

• The work environment is described as collaborative and fast-moving, typical of agile teams working on digital products.

• The CRO/Experimentation team fosters an environment where ideas are encouraged, and experimentation is a daily practice.

• Access to necessary design tools (Figma), user testing platforms (Userlytics), and project management software (JIRA) is expected.

• Opportunities for close interaction with Product Owners, Data Analysts, Researchers, and Engineers will be frequent.

Work Schedule: Full-time (approximately 40 hours per week) with a hybrid arrangement, offering flexibility in how and where work is performed, balanced with required in-office days for team collaboration.

📝 Enhancement Note: The hybrid model and emphasis on team collaboration at HQ suggest an environment that values both individual flexibility and the benefits of in-person teamwork for ideation, problem-solving, and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess suitability and experience.

• Hiring Manager/Team Interview: Discuss your background, experience, and approach to UX design, CRO, and collaboration. Expect questions about your portfolio.

• Skills Assessment/Challenge: Potentially a design exercise or case study presentation focusing on a specific problem related to optimizing a digital journey for easyJet, or a deep dive into a past project from your portfolio.

• Stakeholder Interviews: Meetings with Product Owners, Analysts, or Engineers to assess collaboration skills and understanding of cross-functional needs.

• Final Interview: May involve senior leadership to discuss strategic fit and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your UX/UI design skills, particularly those involving experimentation, A/B testing, and CRO.

• Focus on Process & Impact: For each project, clearly articulate the problem, your role, the design process (research, ideation, wireframing, prototyping, testing), the tools used (especially Figma), and most importantly, the quantifiable results or business impact achieved.

• Showcase Figma Proficiency: Be prepared to walk through your Figma files, highlighting your design system usage, prototyping capabilities, and collaborative features.

• Highlight Collaboration: Demonstrate how you worked with stakeholders, developers, and data teams, and how you incorporated their feedback.

• Address Accessibility: Explicitly mention how you incorporated accessibility standards and inclusive design principles.

• Tailor to easyJet: If possible, include a project that reflects a similar user journey or industry, or explain how your transferable skills apply to easyJet's challenges.

Challenge Preparation:

• Understand easyJet’s Digital Presence: Familiarize yourself with their website and app, identifying potential areas for UX/CRO improvement.

• Practice Problem-Solving: Be ready to analyze a given problem, brainstorm potential solutions, and articulate your design rationale, considering user needs, business goals, and technical constraints.

• Prepare for Data Interpretation: Understand how to use data (even hypothetical) to inform design decisions and measure success.

• Articulate Your "Why": Be ready to explain why you would design something a certain way, referencing UX principles, data, and user research.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to demonstrate a data-driven, customer-centric approach to UX design within an experimentation context. Preparation should focus on quantifiable achievements and a clear articulation of your design process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaborative design workflows. Proficiency is a must.

• Userlytics: Explicitly mentioned for user research and understanding customer behavior. Experience with this or similar user testing platforms is required.

• JIRA: Used for project management, tracking tasks, and agile workflow management. Familiarity is expected.

Analytics & Reporting:

• While not explicitly listed as requirements, a strong understanding of analytics platforms like Google Analytics or Adobe Analytics would be highly beneficial for interpreting test results and informing design decisions.

• Experience with dashboarding tools for visualizing test performance might also be advantageous. CRM & Automation:

• Not directly mentioned for this role, but understanding how UX/CRO efforts impact CRM data and customer journeys is important. Familiarity with how experimentation tools integrate with broader marketing automation platforms could be a plus.

📝 Enhancement Note: Proficiency in Figma and Userlytics is explicitly stated as a requirement. A foundational understanding of HTML/CSS is also noted, crucial for effective collaboration with development teams. Familiarity with agile project management tools like JIRA is expected.

👥 Team Culture & Values

Operations Values:

• Customer-First: A core value, evident in the focus on creating customer-centric digital journeys and using user research.

• Data-Driven: Decisions are informed by insights, research, and performance data, central to the CRO/Experimentation team's function.

• Bold & Challenging: Encouraged to propose innovative solutions, challenge existing approaches, and drive experimentation.

• Collaborative: Emphasis on working closely with diverse cross-functional teams.

• Efficiency & Improvement: Continuous improvement of processes and team efficiency is a stated responsibility.

Collaboration Style:

• Highly collaborative, working closely with Product Owners, Data Analysts, Researchers, and Developers in agile teams.

• Open to ideas and encourages a "test-and-learn" culture, implying a willingness to iterate and adapt based on findings.

• Requires strong communication skills to align stakeholders and articulate design rationale.

• A proactive approach to sharing insights and contributing to team efficiency is valued.

📝 Enhancement Note: The team culture is built around rapid iteration, data-backed decision-making, and close interdisciplinary collaboration. Candidates should demonstrate an ability to thrive in a dynamic, experimental environment where feedback is actively sought and given.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Commercial Goals: Designing experiments that satisfy user needs while achieving business objectives (e.g., conversion rates) requires careful consideration and data interpretation.

• Fast-Paced Environment: Working in a dynamic digital setting with multiple projects and evolving priorities can be demanding.

• Cross-Functional Alignment: Ensuring all stakeholders are aligned on design decisions and testing strategies requires strong communication and influence.

• Interpreting Complex Data: Translating user research and A/B test results into actionable design improvements can be challenging.

Learning & Development Opportunities:

• Advanced CRO & Experimentation: Deepen expertise in designing and analyzing complex A/B and multivariate tests.

• User Research Methodologies: Expand skills in various user research techniques and validation methods.

• Digital Product Strategy: Gain a broader understanding of how UX/CRO contributes to overall digital product strategy and business goals within the airline industry.

• Tool Proficiency: Master advanced features of Figma and explore new tools and technologies relevant to UX and experimentation.

• Mentorship: Opportunity to learn from experienced professionals in the CRO/Experimentation team and other digital departments.

📝 Enhancement Note: This role offers significant opportunities for specialized growth within the field of UX and Conversion Rate Optimization. The challenges are characteristic of high-impact roles in fast-moving digital environments, offering valuable experience for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex customer problem you solved through UX design in a previous role. What was your process, and what were the results?" (Focus on your portfolio, highlight data, testing, and Figma usage.)

• "How do you balance user needs with commercial objectives when designing for A/B tests? Can you provide an example?" (Emphasize your understanding of CRO principles and data-driven decision-making.)

• "How would you approach designing an A/B test to improve the booking conversion rate on easyJet’s flight search page?" (Be prepared to think on your feet, outline your process, and consider user flows and potential variants.) Company & Culture Questions:

• "What do you know about easyJet's digital presence and customer experience? Where do you see opportunities for improvement?" (Research their website/app thoroughly.)

• "How do you ensure your designs are accessible and inclusive? What standards do you follow?" (Be ready to discuss WCAG and your practical application of these principles.)

• "How do you handle disagreements with stakeholders or developers regarding design decisions?" (Highlight your communication, collaboration, and problem-solving skills.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, the solutions, and the measurable impact.

• Quantify Everything: Use numbers and data to demonstrate the success of your designs and experiments.

• Show, Don't Just Tell: Be prepared to navigate your Figma prototypes and design files, explaining your rationale and design choices live.

• Focus on Collaboration: Explicitly mention who you worked with and how you managed those relationships.

• Highlight CRO Relevance: Clearly articulate how your UX/UI design work directly contributed to experimentation goals and conversion optimization.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating your ability to translate user needs into testable design solutions that drive business outcomes. Be ready to discuss your portfolio in detail, articulate your design process, and showcase your Figma skills.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the easyJet careers portal (linked via the job listing).

• Curate your portfolio: Select 3-5 key projects that best represent your UX/UI design expertise, specifically highlighting your experience with A/B testing, CRO, and data-driven design. Ensure each project clearly outlines the problem, your process, your role, the tools used (especially Figma), and quantifiable results.

• Tailor your CV: Update your resume to emphasize keywords and responsibilities mentioned in the job description, such as "UX Design," "UI Design," "Figma," "A/B Testing," "CRO," "Agile," "User Research," and "Stakeholder Management." Quantify your achievements wherever possible.

• Prepare for portfolio walkthroughs: Practice presenting your portfolio projects concisely, focusing on your design process, rationale, and the impact of your work. Be ready to demonstrate your Figma skills.

• Research easyJet: Familiarize yourself with easyJet's digital platforms (website, app), their brand, their mission, and the travel industry. Understand their current user experience and identify potential areas for improvement from a UX/CRO perspective.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.