Sr Manager, Marketing Experience & UX Design

📍 Job Overview

Job Title: Sr Manager, Marketing Experience & UX Design

Company: Thomson Reuters

Location: Eagan, Minnesota, United States (Hybrid)

Job Type: Full time

Category: Marketing Operations / UX Design Leadership

Date Posted: 2026-09-15

Experience Level: 8+ years UX/UI Design, 3+ years Leadership

🚀 Role Summary

• Lead the strategic vision and complete redesign of Thomson Reuters' marketing digital experience, establishing a modern, AI-driven design system.

• Manage and mentor a team of UX designers, fostering innovation, collaboration, and continuous learning to accelerate design velocity.

• Oversee the creation of templatized components and core experiences to ensure consistency, speed, and scalability across all marketing web deliverables.

• Champion the integration of AI-native tools and Claude-based design solutions to enhance workflows and time-to-market for digital assets.

• Collaborate with optimization teams, product management, engineering, and marketing stakeholders to translate design vision into actionable implementation.

📝 Enhancement Note: This role is positioned at a Senior Manager level, indicating significant responsibility for strategic direction, team leadership, and operational execution within marketing's digital experience. The emphasis on AI and design systems suggests a focus on modernizing marketing operations and enhancing efficiency through technology.

📈 Primary Responsibilities

• Define and champion the strategic vision for the marketing digital experience redesign, establishing a robust design system and component architecture.

• Lead, mentor, and develop a small team of UX Designers, fostering a high-performance culture centered on innovation, collaboration, and continuous professional development.

• Drive the creation of core, templatized experiences and components that ensure brand consistency, rapid deployment, and scalability across all marketing web properties.

• Develop distinctive, brand-forward digital experiences that highlight Thomson Reuters' leadership in AI and technology, working in close partnership with marketing and brand teams.

• Spearhead the integration of AI-native tools and Claude-based design solutions to optimize workflows, enhance design velocity, and accelerate time-to-market for marketing initiatives.

• Partner with optimization teams to conduct A/B testing, analyze user feedback, and iterate on design solutions based on performance data and user insights.

• Collaborate with the enterprise UX team to establish and maintain design governance, ensuring alignment with overarching design systems while allowing for creative brand expression.

• Work closely with product management, engineering, and marketing stakeholders to effectively translate the design vision into successful product implementations.

• Set clear operational objectives, priorities, and work plans for the UX design function, proactively identifying and removing roadblocks to ensure timely delivery of design assets.

• Own schedule and resourcing commitments for all design deliverables, managing budgets where applicable to ensure efficient allocation of resources.

📝 Enhancement Note: The responsibilities clearly indicate a dual focus on strategic leadership (vision, systems, AI integration) and operational management (team, workflows, deliverables, resourcing). The emphasis on "faster delivery through AI-driven design systems, templatized components, and streamlined workflows" points towards a strong mandate for operational efficiency and modernization within the marketing function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, Marketing, or a related field is typically expected for this level of role.

Experience: 8+ years of comprehensive UX/UI design experience, with a minimum of 3 years in a dedicated leadership or management capacity, demonstrating a proven track record of guiding design teams and initiatives.

Required Skills:

• Proven expertise in designing, implementing, and maintaining scalable design systems and component architectures.

• Advanced proficiency in industry-standard design and prototyping tools, including Figma, Adobe Creative Suite (XD, Illustrator, Photoshop), Adobe Firefly, and Adobe Experience Manager (AEM).

• Hands-on experience and a strong understanding of AI-native design tools and AI-assisted design workflows, including the ability to leverage them for efficiency gains.

• Solid understanding of web technologies such as HTML, CSS, and responsive design principles to ensure seamless cross-device user experiences.

• Demonstrated success in leading cross-functional teams, effectively collaborating with product management, engineering, and marketing departments to achieve shared goals.

• Proven ability to build, manage, and develop high-performing design teams, fostering a collaborative and innovative work environment. Preferred Skills:

• Prior experience designing digital experiences specifically for marketing campaigns or B2B platforms.

• Familiarity or proficiency with Claude API or other Claude-based integrations for advanced design workflow automation.

• Knowledge of design accessibility standards (e.g., WCAG) and a commitment to inclusive design practices.

• Experience applying user research methodologies, conducting A/B testing, and making data-driven design decisions to optimize user engagement and conversion rates.

• Experience with synthetic audience research to inform and refine design and content strategies.

📝 Enhancement Note: The emphasis on specific Adobe products and Figma, coupled with AI-native tools and Claude API, highlights the need for advanced technical skills. The preference for B2B marketing experience and data-driven methodologies suggests the role requires a strategic understanding of business objectives and user journeys within a corporate context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 complex UX/UI design projects demonstrating end-to-end ownership from concept to implementation, with a focus on marketing digital experiences.

• Include detailed case studies that highlight strategic problem-solving, user-centered design processes, and the impact of design decisions on business objectives.

• Present examples of design system components, style guides, or pattern libraries that illustrate expertise in creating scalable and consistent design frameworks.

• Demonstrate proficiency in leveraging AI-assisted design tools and workflows within your project examples, showcasing how technology was used to enhance efficiency or innovation.

• Clearly articulate your role and contributions within team-based projects, emphasizing leadership, collaboration, and cross-functional influence. Process Documentation:

• Provide examples of how you have documented design processes, workflows, or decision-making frameworks, particularly those related to design system implementation or AI tool integration.

• Illustrate how you have used data and user feedback to iterate on and improve design processes and outcomes, demonstrating a commitment to continuous optimization.

• Showcase instances where you have established or contributed to design governance structures, ensuring adherence to standards while allowing for brand-forward innovation.

📝 Enhancement Note: For a Senior Manager role focused on redesign and AI integration, the portfolio should emphasize strategic thinking, leadership in process implementation, and a tangible impact on efficiency and user experience through design systems and advanced tools. Demonstrating experience with AI-driven workflows and scalable design is crucial.

💵 Compensation & Benefits

Salary Range:

• United States (Eagan, MN): $127,400 - $236,600 USD per year. This range reflects the seniority of the role, the extensive experience required, and the strategic importance of marketing experience and UX design to Thomson Reuters' digital transformation efforts. The upper end of the range accounts for exceptional candidates with deep expertise in AI-driven design systems and leadership.

• Ontario, Canada (Toronto): $132,800 - $182,800 CAD per year. This range is adjusted for the Canadian market, considering cost of living and typical compensation for senior UX leadership roles in major tech hubs like Toronto, while aligning with Thomson Reuters' global compensation strategy.

Benefits:

• Comprehensive Health Coverage: Includes medical, dental, and vision insurance plans.

• Financial Security: Competitive 401k plan with company match, and an Employee Stock Purchase Plan (ESPP).

• Work-Life Integration: Flexible vacation policy, two company-wide Mental Health Days off, access to the Headspace app for mental wellness, parental leave, and sabbatical leave options.

• Professional Development: Tuition reimbursement program and access to ongoing learning resources.

• Wellbeing Support: Fitness reimbursement, Employee Assistance Program (EAP), and resources for physical, mental, and financial wellbeing.

• Additional Perks: Adoption & Surrogacy Assistance, optional life/AD&D insurance, Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), commuter benefits, and Group Legal Identity Theft Protection.

Working Hours: Standard full-time hours, likely around 40 hours per week. The hybrid model and "Flex My Way" policies suggest flexibility in scheduling, allowing for adaptation to achieve work-life balance while ensuring operational needs and project timelines are met.

📝 Enhancement Note: The provided salary ranges are based on the explicit figures in the job description for US and Ontario locations. The benefits listed are a comprehensive aggregation from the provided text, highlighting Thomson Reuters' commitment to employee wellbeing and professional growth, which is particularly attractive to experienced operations and design leaders.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Services, Technology, and Media. Thomson Reuters operates at the intersection of legal, tax, accounting, compliance, government, and media sectors, providing essential content and technology solutions. This context means the marketing experience must cater to sophisticated professional audiences with high expectations for accuracy, reliability, and innovation.

Company Size: 26,000+ employees globally. This indicates a large, established organization with complex internal structures and processes, requiring strong leadership to navigate and influence. For operations professionals, it means access to resources, established frameworks, but also the need for strategic change management.

Founded: Information not directly provided, but Thomson Reuters has a long history, evolving from Reuters (founded 1851) and Thomson Corporation. This legacy suggests a culture that values trust, accuracy, and long-term vision, now integrating cutting-edge technology like AI.

Team Structure:

• The UX Design team is described as "small," implying this Sr. Manager will have a direct and significant impact on its direction and output.

• Collaboration is expected with enterprise UX teams, product management, engineering, and marketing stakeholders, highlighting a matrixed, cross-functional operational environment.

• The role reports to a higher level of leadership, likely within Marketing or Digital Transformation, with responsibility for setting operational objectives and removing roadblocks. Methodology:

• Data-Driven Design: Emphasis on testing, measuring, and iterating based on user feedback and performance data.

• AI-Native Integration: A core strategic initiative to leverage AI for design systems, component architecture, and workflow acceleration.

• Scalability & Consistency: Focus on templatized components and design systems to ensure brand coherence and efficient delivery across diverse marketing touchpoints.

• Agile/Lean Principles: Implied through the focus on "faster delivery," "accelerated design velocity," and "Learn Fast" values.

Company Website: https://www.thomsonreuters.com/en

📝 Enhancement Note: The company's industry and size suggest a need for operations leaders who can balance innovation with established processes, influence stakeholders across large departments, and contribute to a mission-driven organization focused on trust and transparency. The explicit mention of AI integration points to a forward-thinking culture.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Senior Manager level, representing a significant step up from individual contributor or junior management roles. It demands strategic leadership, team building, and the ability to influence cross-functional operations and technology roadmaps. The scope includes defining the future of marketing's digital presence.

Reporting Structure: The Sr. Manager will likely report to a Director or VP within the Marketing, Digital, or Product organization. They will manage a team of UX Designers and collaborate closely with peers in Product Management, Engineering, and other Marketing functions.

Operations Impact: This role has a direct impact on Thomson Reuters' brand perception and customer engagement through its marketing digital experiences. By leading the redesign, integrating AI, and streamlining workflows, the Sr. Manager will significantly contribute to marketing efficiency, lead generation effectiveness, and the company's positioning as a technology leader.

Growth Opportunities:

• Leadership Advancement: Potential to move into Director-level roles overseeing larger design teams or broader digital experience functions.

• Strategic Influence: Opportunity to shape the long-term digital strategy for a major global corporation, particularly in the evolving landscape of AI in marketing.

• Skill Development: Deepen expertise in AI-driven design, design systems at scale, and leading digital transformation initiatives within a large enterprise.

• Cross-Functional Exposure: Gain extensive experience working with product, engineering, and marketing leadership, building a strong network and understanding of broader business operations.

📝 Enhancement Note: The role offers a clear path for career progression within a large, established company. The focus on emerging technologies like AI within a critical function like marketing experience provides a unique opportunity for specialized growth and significant impact.

🌐 Work Environment

Office Type: Hybrid work model. Employees are expected to work from the office part of the week, with flexibility for remote work (up to 8 weeks per year). This suggests a need for strong communication and collaboration tools to bridge the physical and digital workspace.

Office Location(s): Eagan, Minnesota; Frisco, Texas; Toronto, Ontario, Canada. These are significant operational hubs for Thomson Reuters, offering established infrastructure and a professional work environment.

Workspace Context:

• Collaborative Hub: The office environment likely facilitates team collaboration, brainstorming sessions, and face-to-face interaction with cross-functional partners.

• Technology-Enabled: Access to advanced design tools (Figma, Adobe Suite, AI tools) and potentially integrated systems for workflow management and communication.

• Professional Setting: As a large corporation, expect a structured and professional office setting conducive to focused work and client/stakeholder interactions.

Work Schedule: Standard full-time, with "Flex My Way" policies promoting work-life balance. This means while core hours and project deadlines are critical, there's an allowance for personalized scheduling to manage personal responsibilities, provided operational effectiveness is maintained.

📝 Enhancement Note: The hybrid model requires a leader who can manage a distributed or partially remote team effectively, ensuring engagement and productivity regardless of location. The emphasis on "digitally and physically connected" delivery highlights the importance of robust communication and collaboration platforms.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a recruiter or HR screening to assess basic qualifications and cultural fit.

• Hiring Manager Interview: Deep dive into experience, leadership style, and strategic approach to marketing UX and design systems. Be prepared to discuss your management philosophy and how you've led teams through change.

• Portfolio Review & Presentation: A critical stage where candidates present their work. Focus on 2-3 key projects that showcase design system expertise, AI integration, leadership, and impact on business objectives. Structure your presentation to tell a compelling story of problem, solution, and outcome.

• Cross-Functional Interviews: Meetings with peers in Product Management, Engineering, and Marketing to assess collaboration skills, technical understanding, and ability to work within a complex stakeholder environment.

• Senior Leadership Interview: Final discussion with senior executives to evaluate strategic alignment, vision, and overall fit with Thomson Reuters' culture and goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the job description's emphasis on design systems, AI-driven design, marketing experiences, and team leadership.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced time-to-market).

• Showcase Process: Clearly articulate your design process, including user research, ideation, prototyping, testing, and implementation. Highlight how you integrated AI tools and managed design systems.

• Tell a Story: Frame each project as a narrative: the challenge, your approach, the solutions you developed (especially with AI/design systems), and the measurable results.

• Prepare for Questions: Anticipate questions about your leadership style, how you handle conflict, your approach to design governance, and your vision for AI in UX.

Challenge Preparation:

• Be prepared for a potential design challenge or case study, possibly focused on redesigning a specific marketing touchpoint or proposing an AI-driven workflow improvement.

• Practice articulating your thought process clearly and concisely, especially when discussing trade-offs between design ideals and business constraints.

• Think about how you would integrate AI tools like Claude to solve specific design problems or streamline existing processes within Thomson Reuters' context.

📝 Enhancement Note: The emphasis on AI, design systems, and cross-functional collaboration means candidates should be ready to demonstrate not just design skills but also strategic thinking, operational efficiency, and leadership in implementing modern design practices. A well-structured portfolio presentation is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (advanced proficiency required), Adobe Creative Suite (XD, Illustrator, Photoshop).

• Design Systems & CMS: Adobe Experience Manager (AEM) is a key platform for managing web content and experiences. Expertise in building and maintaining design systems within AEM or similar platforms is crucial.

• AI & Automation: AI-native design tools and Claude-based design solutions are explicitly mentioned. This implies a need for experience with AI for content generation, workflow automation, and potentially predictive design. Familiarity with Claude API or similar large language model integrations is a strong plus.

Analytics & Reporting:

• User Research & Testing: Tools for user feedback collection, A/B testing platforms, and potentially synthetic audience research tools.

• Performance Measurement: Understanding how to leverage analytics to track user behavior, conversion rates, and overall digital experience performance.

CRM & Automation:

• While not explicitly listed, experience with CRM platforms (e.g., Salesforce) and marketing automation tools would be beneficial for understanding the broader marketing technology ecosystem and ensuring seamless integration of design outputs.

📝 Enhancement Note: The tech stack is heavily focused on design and content management, with a significant emphasis on AI. Proficiency in Figma and Adobe Creative Suite is a baseline, but deep experience with AEM and demonstrated use of AI in design workflows are critical differentiators for this role.

👥 Team Culture & Values

Operations Values:

• Obsess over our Customers: A core value that translates to a user-centric approach in UX design, ensuring all digital experiences meet user needs and expectations.

• Compete to Win: Implies a drive for excellence and innovation in design to position Thomson Reuters competitively in the market.

• Challenge (Y)our Thinking: Encourages critical evaluation of existing processes and designs, fostering an environment where new ideas, especially those involving AI, are welcomed.

• Act Fast / Learn Fast: Aligns with the need for rapid iteration, agile development, and continuous learning, particularly with new technologies like AI.

• Stronger Together: Emphasizes collaboration, cross-functional teamwork, and shared responsibility for achieving design and business objectives.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Product, Engineering, and Marketing teams, necessitating strong communication and alignment across departments.

• Design Governance: A structured approach to design decisions, balancing consistency with brand-specific innovation, requiring a collaborative process for setting and adhering to standards.

• Data-Informed Partnerships: Working closely with optimization and analytics teams to use data as a shared language for design decisions and performance evaluation.

📝 Enhancement Note: The company's stated values, particularly "Challenge (Y)our Thinking" and "Act Fast / Learn Fast," strongly support the role's mandate for innovation and adoption of new technologies like AI in design. A collaborative and results-oriented approach will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Digital Experience Redesign at Scale: Leading a complete redesign for a large enterprise like Thomson Reuters is a complex undertaking, requiring meticulous planning, stakeholder management, and phased execution.

• Integrating AI Effectively: Successfully implementing AI-native tools and Claude-based solutions requires not only technical adoption but also a shift in design thinking and workflows, potentially facing resistance or a learning curve.

• Balancing Brand Coherence with Innovation: Ensuring design consistency across a vast marketing landscape while pushing boundaries with AI and new experiences is a delicate operational balance.

• Cross-Functional Alignment: Aligning diverse stakeholder priorities (Marketing, Product, Engineering) on a unified vision for the marketing digital experience can be challenging.

Learning & Development Opportunities:

• AI in Design Specialization: Become a recognized expert in applying AI tools and methodologies to UX design and marketing operations within a major corporation.

• Design System Leadership: Gain extensive experience in building, scaling, and governing complex design systems that impact a global digital presence.

• Digital Transformation: Contribute significantly to Thomson Reuters' digital transformation journey, particularly in modernizing marketing technology and user experiences.

• Mentorship and Team Building: Develop leadership skills by mentoring a design team and fostering a culture of innovation and continuous improvement.

📝 Enhancement Note: The challenges presented are inherent to leading significant digital transformation initiatives in large organizations. The growth opportunities are substantial, offering a chance to develop highly sought-after skills in AI, design systems, and strategic leadership within the operations and marketing technology space.

💡 Interview Preparation

Strategy Questions:

• "Describe your vision for an AI-driven design system for marketing. How would you leverage tools like Claude to achieve this?" (Focus on strategic thinking, AI integration, and operational efficiency.)

• "How have you previously led a significant digital experience redesign? What were the key challenges, and how did you ensure cross-functional alignment and timely delivery?" (Prepare a case study highlighting leadership, process management, and stakeholder collaboration.)

• "How would you approach balancing brand consistency with the need for innovative, AI-enhanced user experiences across Thomson Reuters' diverse marketing channels?" (Demonstrate understanding of brand governance and strategic trade-offs.) Company & Culture Questions:

• "Given Thomson Reuters' values (Obsess over Customers, Compete to Win, etc.), how would you embed these into your UX design team's daily operations and decision-making?" (Showcase cultural alignment and understanding of company ethos.)

• "How do you foster a culture of continuous learning and innovation within a design team, especially when adopting new technologies like AI?" (Highlight your leadership and team development approach.)

• "How do you measure the impact of UX design on business objectives, such as lead generation or brand perception, within a marketing context?" (Prepare to discuss metrics and ROI demonstration.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your strategic approach, the specific design solutions (highlighting design systems and AI), and the quantifiable business impact.

• Demonstrate AI Integration: Explicitly show how AI tools were used in your process—whether for ideation, content generation, workflow automation, or enhancing user experience.

• Showcase Design System Expertise: Present examples of components, patterns, and guidelines, explaining how they ensure scalability, consistency, and efficiency.

• Highlight Leadership & Collaboration: Discuss your role in leading the project, managing team members, and collaborating with stakeholders from product, engineering, and marketing.

• Prepare for Deep Dives: Be ready to answer detailed questions about your design decisions, technical choices, and problem-solving methodologies.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating strategic thinking, practical application of AI and design systems, strong leadership capabilities, and a data-driven approach to optimizing marketing experiences. Articulating how you've managed complex projects and influenced stakeholders is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Thomson Reuters careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with design systems, AI-driven design, marketing UX, and team leadership. Ensure your portfolio prominently features projects that exemplify these skills.

• Resume Optimization: Integrate keywords from the job description (e.g., "design systems," "AI-native tools," "Figma," "Adobe Experience Manager," "marketing experience," "UX design leadership") naturally into your resume to pass ATS screening. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, leadership philosophy, and strategic vision for marketing experience. Prepare detailed examples for behavioral questions and be ready to present your portfolio with confidence, focusing on impact and scalability.

• Company Research: Thoroughly research Thomson Reuters' current marketing initiatives, their stated values, and their commitment to AI and digital transformation. Understand their business objectives and how your role contributes to them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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