Sr Graphic Designer (B2B Branding & Integrated Campaigns)

📍 Job Overview

Job Title: Sr Graphic Designer (B2B Branding & Integrated Campaigns)

Company: Distro

Location: Brazil (Remote - LATAM)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-07

Experience Level: 5-10 years

Remote Status: 100% Remote

🚀 Role Summary

• Drive the evolution of B2B brand systems and visual frameworks to ensure consistent, scalable design solutions across all touchpoints.

• Spearhead the development and execution of integrated marketing campaigns across diverse digital channels, translating strategy into impactful visual narratives.

• Collaborate closely with marketing, content, product, and strategy teams to align design output with overarching business objectives and brand positioning.

• Maintain high standards of visual execution, ensuring clarity in typography, layout systems, visual hierarchy, and overall composition.

• Leverage proficiency in industry-standard design tools like Figma and Adobe Creative Suite to produce exceptional creative assets in a fast-paced, remote environment.

📝 Enhancement Note: While the role is Graphic Designer, its focus on B2B branding, integrated campaigns, and cross-functional collaboration with marketing and product teams places it within the broader scope of Marketing Operations or Creative Operations, particularly concerning the strategic execution of brand and campaign initiatives. The emphasis on "brand systems" and "design guidelines" suggests a need for process-oriented thinking common in operations roles.

📈 Primary Responsibilities

• Design, develop, and maintain robust B2B brand systems, visual identity guidelines, and scalable design frameworks.

• Conceptualize and execute integrated marketing campaign creative assets across digital platforms, including but not limited to social media, email, web banners, and landing pages.

• Create comprehensive campaign toolkits and key visuals that support multi-channel execution and brand consistency.

• Ensure meticulous visual consistency and adherence to brand standards across all internal and external communications and touchpoints.

• Foster strong collaborative relationships with cross-functional teams, including marketing, content creators, product managers, and strategic planners, to gather requirements and align on project goals.

• Translate complex business objectives, brand positioning, and strategic imperatives into compelling and effective visual design solutions.

• Articulate and present design decisions, rationale, and recommendations clearly and persuasively to internal stakeholders and potentially external clients.

• Operate effectively within a remote, asynchronous-friendly team environment, actively participating in feedback loops and contributing to a cohesive creative output.

📝 Enhancement Note: The responsibilities highlight a strategic and systemic approach to design, moving beyond isolated asset creation to encompass the development and management of brand assets and campaign frameworks. This requires a strong understanding of how design impacts broader marketing and business objectives, aligning with operations principles of efficiency and scalability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount.

Experience: 5+ years of dedicated experience as a Graphic Designer or Senior Graphic Designer, with a significant focus on B2B environments.

Required Skills:

• Proven expertise in B2B branding, encompassing visual identity development, brand system design, and the creation of comprehensive design guidelines.

• Demonstrated experience in conceptualizing and executing integrated marketing campaigns across various digital channels, not just isolated design assets.

• Strong command of typography, layout systems, visual hierarchy, and composition principles to create aesthetically pleasing and effective designs.

• High proficiency in industry-standard design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Excellent communication and collaboration skills, with the ability to articulate design concepts and rationale effectively in English.

• Proven ability to manage multiple design projects concurrently, prioritizing tasks and meeting deadlines in a fast-paced setting.

• Upper-Intermediate to Advanced English proficiency (B2–C1 level) for seamless collaboration within an international team. Preferred Skills:

• Prior experience in agency environments, managing multiple clients and projects.

• Specific experience designing for SaaS, Tech, or B2B services industries.

• Familiarity with no-code/low-code website building tools such as Webflow, Framer, or WordPress for rapid prototyping and implementation.

• Experience working within distributed, international, or remote-first teams.

• Interest in or practical experience leveraging AI tools to enhance design workflows and efficiency.

📝 Enhancement Note: The emphasis on B2B, integrated campaigns, and brand systems, coupled with the requirement for strong communication and project management, suggests a role that requires not just creative talent but also a strategic, process-oriented mindset. The "Nice to Have" skills point towards an adaptable designer comfortable with modern digital workflows and emerging technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on B2B branding and integrated marketing campaigns.

• Evidence of developing and evolving brand systems, including style guides, visual frameworks, and design principles.

• Case studies demonstrating the strategic thinking behind integrated campaign designs, highlighting the translation of business objectives into creative solutions.

• Examples of work that illustrate a solid understanding of typography, layout, visual hierarchy, and composition across diverse digital mediums.

• Demonstrations of proficiency in Figma and Adobe Creative Suite through the quality and complexity of projects presented. Process Documentation:

• The portfolio should implicitly or explicitly demonstrate the candidate's design process, from initial concept and research to final execution and iteration.

• Highlight examples where design processes were optimized for efficiency, scalability, or to meet specific campaign objectives.

• Showcase an ability to document design decisions and rationale, preparing for presentations to stakeholders.

📝 Enhancement Note: For a Senior Graphic Designer role with a focus on B2B branding and campaigns, a portfolio is critical. It's not just about the final visuals but also the strategic thinking, process, and problem-solving applied. The emphasis on "brand systems" and "integrated campaigns" implies a need to see how the candidate structures their work and ensures consistency and impact across multiple touchpoints.

💵 Compensation & Benefits

Salary Range: $1,900 - $3,200 per month (USD)

Benefits:

• Fully remote work environment, allowing for flexibility and work-life balance.

• Stable, full-time employment position offering security and consistent work.

• Opportunity to collaborate with an international client, gaining global exposure.

• Be part of a collaborative, design-driven team that values creative input and innovation.

• Competitive salary, aligned with the candidate's experience and skill level.

• Opportunities for career growth within a global organization.

Working Hours: The role is full-time, with an async-friendly team culture and light overlap expected with U.S. working hours to facilitate collaboration. The specific number of hours is not explicitly stated but is implied to be standard full-time (approximately 40 hours/week).

📝 Enhancement Note: The salary range is provided in USD per month, which is common for remote roles in LATAM. The benefits package emphasizes flexibility, professional development, and international exposure, which are attractive to senior-level designers. The mention of "light overlap with U.S. working hours" indicates a need for some synchronous communication, but the "async-friendly" culture suggests a focus on asynchronous workflows for efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Distro operates within the B2B technology and services sector, likely focusing on distribution, marketing, or related services for businesses. The company's emphasis on branding and integrated campaigns suggests a marketing-centric approach.

Company Size: While not explicitly stated, the mention of a "growing international team" and "global environment" implies a mid-sized to large organization with established processes and a significant client base.

Founded: The founding date is not provided, but the company's focus on modern remote work practices and B2B services suggests a relatively contemporary organization.

Team Structure:

• The design team is part of a larger, growing international unit, likely within a marketing or creative department.

• The role involves collaboration with marketing, strategy, content, and product teams, indicating a cross-functional operational structure.

• The team operates in a remote-first, async-friendly model, fostering independence and efficient communication. Methodology:

• Data-Driven Design: Translating business objectives and brand positioning into effective design solutions implies a data-informed approach to creative strategy.

• Systemic Thinking: Emphasis on brand systems and design guidelines points to a methodology focused on scalable, consistent, and maintainable design frameworks.

• Agile Collaboration: Working efficiently in a remote, feedback-driven environment suggests an agile approach to creative development, with iterative feedback loops.

Company Website: distro.tv

📝 Enhancement Note: The company culture appears to be modern, global, and remote-first, with a strong emphasis on collaboration and delivering high-quality B2B design solutions. The operational model likely prioritizes asynchronous communication and efficient workflow management.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a position of significant experience and responsibility. It suggests a candidate who can operate with a high degree of autonomy, lead design initiatives, and contribute strategically to brand and campaign development. The role is positioned to influence visual direction and ensure brand integrity across all marketing efforts.

Reporting Structure: The role implies reporting to a Design Lead, Creative Director, or Marketing Manager within the international team. Collaboration will be with peers in marketing, content, product, and strategy, forming a matrixed reporting or project-based interaction.

Operations Impact: The Senior Graphic Designer will have a direct impact on Distro's brand perception, marketing campaign effectiveness, and overall visual communication strategy. By ensuring consistency and quality in B2B branding and integrated campaigns, the role directly contributes to lead generation, customer engagement, and market positioning. This role is crucial for translating marketing operations strategies into tangible, visually compelling assets.

Growth Opportunities:

• Leadership in Design: Potential to lead design projects, mentor junior designers, and shape the future of Distro's visual identity.

• Specialization: Opportunity to deepen expertise in B2B SaaS/Tech branding, integrated campaign strategy, or emerging design technologies like AI-assisted workflows.

• Cross-functional Exposure: Gain experience working closely with diverse teams, understanding broader business operations and marketing strategies.

• Global Experience: Continue to develop skills in an international, remote-first environment, enhancing adaptability and cross-cultural communication.

📝 Enhancement Note: The "Sr." title signifies an expectation of leadership potential and strategic contribution. Growth opportunities are tied to both deepening design expertise and expanding influence within the broader business operations and marketing functions.

🌐 Work Environment

Office Type: Fully remote work environment.

Office Location(s): Primarily remote within LATAM, with a specific mention of Brazil. The role is designed for individuals who thrive in a distributed team setting, requiring no physical office presence.

Workspace Context:

• Collaborative Digital Space: The team utilizes digital tools for communication, project management, and collaboration, fostering a connected virtual workspace.

• Async-Friendly Operations: Workflows are designed to accommodate different time zones, emphasizing clear documentation and efficient asynchronous communication.

• Design-Centric Culture: The environment is described as "design-driven," suggesting a strong appreciation for creative quality and strategic design input.

Work Schedule: While full-time, the "async-friendly" nature implies flexibility in daily scheduling, with an expectation of light overlap with U.S. working hours for critical touchpoints and team synchronization. This allows for a balance between focused work time and collaborative needs.

📝 Enhancement Note: The remote-first, async-friendly nature of the work environment is a key feature, catering to professionals who value autonomy and flexibility while still needing to collaborate effectively across geographies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with B2B branding and campaign requirements.

• Design Challenge/Portfolio Presentation: A practical exercise or in-depth presentation of portfolio work to evaluate design thinking, process, and execution. This will likely focus on how candidates approach B2B branding systems and integrated campaigns.

• Cross-functional Interviews: Conversations with marketing, product, or strategy team members to assess collaboration skills, communication, and understanding of business objectives.

• Final Interview: Discussion with hiring manager or senior leadership to evaluate cultural fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Highlight B2B Expertise: Clearly showcase projects specifically related to B2B branding, including brand identity, system design, and campaign execution.

• Demonstrate Process: For each project, explain your role, the problem you were solving, your design process, the tools used, and the outcome.

• Focus on Integrated Campaigns: Present case studies that show how you've developed cohesive campaigns across multiple channels, not just isolated assets.

• Showcase Brand System Thinking: Include examples of style guides, design systems, or visual frameworks you have developed or contributed to.

• Quantify Impact (if possible): If you have metrics on campaign performance or brand recognition improvements resulting from your work, include them.

• Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates your command of Figma and Adobe Creative Suite.

Challenge Preparation:

• Be ready to discuss your approach to developing brand guidelines and maintaining visual consistency for B2B clients.

• Prepare to articulate how you would translate a given business objective into a multi-channel integrated marketing campaign concept.

• Practice presenting your design rationale clearly and concisely, anticipating questions about strategic decisions and technical execution.

• Familiarize yourself with Distro's current branding (if publicly available) and consider how you might evolve it.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's portfolio and their ability to articulate their design strategy and process in a B2B context. This is where operations-focused candidates can shine by demonstrating a structured, results-oriented approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Expect to demonstrate advanced proficiency.

• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign for asset creation, image manipulation, and layout work.

• Webflow, Framer, WordPress (Preferred): Familiarity with these no-code/low-code tools is a plus for faster web asset creation and prototyping.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts campaign performance metrics (e.g., click-through rates, engagement, conversion) is beneficial. Familiarity with analytics dashboards may be indirectly useful. CRM & Automation:

• Not directly part of the role, but an understanding of how design assets are used within marketing automation platforms or CRM campaigns can be advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The preferred tools (no-code/low-code platforms) suggest a need for designers who can also execute quickly and adapt to modern web design workflows, aligning with operational efficiency.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A commitment to high-quality visual execution and attention to detail in all design outputs.

• Collaboration & Communication: A strong emphasis on teamwork, open feedback, and clear communication, especially in a remote setting.

• Efficiency & Scalability: Designing with an eye for scalability and process, ensuring brand systems can be applied consistently and efficiently.

• Strategic Impact: Understanding how design contributes to broader business goals and marketing objectives, not just aesthetic appeal.

• Adaptability & Innovation: Willingness to learn new tools (like AI in design) and adapt to evolving design trends and client needs.

Collaboration Style:

• Cross-functional Partnership: Active engagement with marketing, product, and strategy teams, fostering a partnership approach to creative development.

• Feedback-Driven Iteration: A culture that encourages constructive feedback and iterative design processes to achieve optimal results.

• Async-First Communication: Prioritizing clear documentation, well-organized project briefs, and asynchronous updates to facilitate smooth collaboration across time zones.

📝 Enhancement Note: The culture emphasizes both creative excellence and operational effectiveness. Designers are expected to be team players who can collaborate efficiently and strategically, understanding their role within the larger business context.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Stakeholders: Balancing the needs and feedback from various cross-functional teams (marketing, product, strategy) while maintaining brand integrity.

• Remote Collaboration Nuances: Navigating communication and creative alignment challenges inherent in a fully remote, geographically dispersed team.

• Translating Complex B2B Concepts: Visually representing technical or complex B2B services in an engaging and easily understandable manner.

• Maintaining Brand Consistency: Ensuring a unified brand experience across a wide array of digital touchpoints and campaign initiatives.

Learning & Development Opportunities:

• Advanced Design System Development: Deepen expertise in creating and managing sophisticated design systems that drive efficiency and consistency.

• Integrated Campaign Strategy: Gain hands-on experience in the strategic planning and execution of multi-channel marketing campaigns.

• Emerging Design Technologies: Explore and integrate AI tools into design workflows for enhanced productivity and creativity.

• Global Project Management: Develop skills in managing design projects for international clients and teams, understanding diverse market needs.

📝 Enhancement Note: The challenges are typical of senior roles in dynamic, global, and remote environments, requiring strong problem-solving and adaptability. The growth opportunities are geared towards advancing both technical design skills and strategic business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a B2B brand system from scratch. What are the key elements, and how do you ensure scalability?" (Focus on process, systems thinking, and scalability)

• "Walk us through an integrated marketing campaign you designed. What were the objectives, your role, the channels used, and the results?" (Highlight campaign strategy, channel integration, and impact)

• "How would you approach visually representing a complex B2B service or technology to a non-technical audience?" (Assess problem-solving and communication of abstract concepts) Company & Culture Questions:

• "What interests you about Distro and our focus on B2B branding and integrated campaigns?" (Show research and genuine interest)

• "How do you approach feedback and collaboration within a remote, async-friendly team?" (Demonstrate adaptability and communication skills)

• "How do you ensure your design work aligns with broader business objectives and marketing goals?" (Connect design to business impact) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the challenge, your proposed solution, your process, and the outcome.

• Emphasize B2B Relevance: Highlight projects that specifically demonstrate your experience and understanding of the B2B landscape.

• Showcase System Thinking: Clearly present how you’ve built or maintained brand systems and ensured consistency.

• Explain Your 'Why': Be prepared to articulate the strategic rationale behind your design decisions, not just the aesthetic choices.

• Be Ready for Technical Questions: Discuss your proficiency in Figma and Adobe Creative Suite.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic, process-driven approach to design, emphasizing B2B context, integrated campaigns, and the ability to collaborate effectively in a remote, international setting.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Lever.co.

• Tailor your resume: Highlight experience in B2B branding, integrated campaigns, brand systems, and proficiency with Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate your portfolio: Select your strongest B2B design projects, focusing on those that showcase brand system development and integrated campaign execution. Ensure it's easily accessible and well-organized.

• Prepare your "story": Be ready to articulate your design process, strategic thinking, and the impact of your work, especially for B2B clients. Practice presenting a specific case study from your portfolio.

• Research Distro: Understand their business, target audience, and current brand presence. Consider how your skills can contribute to their growth in the B2B space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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