Sr. Creative Designer (Performance Marketing) - Static & Motion

📍 Job Overview

Job Title: Sr. Creative Designer (Performance Marketing) - Static & Motion

Company: Kraken

Location: London, England, United Kingdom (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-16

Experience Level: Senior (5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the conceptualization, production, and deployment of high-impact static and motion creative assets specifically for performance marketing campaigns across Kraken's consumer platforms.

• Drive creative iteration and optimization by analyzing performance data, ensuring continuous improvement in engagement metrics and conversion rates for digital advertising initiatives.

• Leverage generative AI as a core production methodology for both video and imagery, identifying efficient pathways to producing compelling and effective ad creative.

• Act as a subject matter expert and point of contact for performance creative within the Consumer Creative & Design team, setting a high bar for craft and automation leadership.

📝 Enhancement Note: This role is a hybrid of static and motion design, with a strong emphasis on performance marketing outcomes. The "Sr." designation indicates a need for leadership in craft and process automation, particularly with AI tools, and a deep understanding of performance metrics. The ability to work in a regulated environment (fintech/crypto) is a key differentiator.

📈 Primary Responsibilities

• Own the end-to-end creative execution for paid static advertising across product launches, promotional campaigns, and ongoing marketing efforts for Kraken Consumer and Krak.

• Develop platform-native creative optimized for diverse channels including Meta, TikTok, YouTube, LinkedIn, Reddit, and X, understanding and adapting to each platform's unique specifications and user experience.

• Concept, produce, and edit performance-driven video content to ensure campaign assets are cohesive across multiple formats, including 9:16 sound-on, 1:1, and 4:5 aspect ratios.

• Utilize generative AI tools for video and imagery production, strategically employing AI to achieve speed and creative excellence when appropriate.

• Proactively bring innovative, culturally relevant, and internet-native concepts to creative briefs, driving the development of new creative pillars based on successful pitches.

• Manage a high volume of workstreams, including versioning and localization for multiple markets, languages, and regulatory requirements, often managing a dozen concurrent projects.

• Collaborate closely with Performance Marketing to understand test designs, cadence, and readouts, translating performance data into actionable creative insights for subsequent iterations.

• Partner with Product Marketing, compliance, and regional teams to ensure creative assets gain necessary approvals while preserving the core creative vision.

• Maintain meticulously organized and clean project files, ensuring work is easily understandable and buildable by other team members.

📝 Enhancement Note: The responsibilities highlight a need for high-volume output, rapid iteration based on data, and cross-functional collaboration. The emphasis on "platform-native instincts" and "internet and meme culture" suggests a need for creative that feels organic to each social media environment, rather than generic advertising.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in design, visual communications, marketing, or a related field is implied. Equivalently, a robust portfolio demonstrating exceptional talent and experience will be considered.

Experience: 5+ years of dedicated experience in performance creative, with a proven track record in high-volume in-house marketing teams or performance agencies, preferably within regulated industries like fintech, crypto, or gaming.

Required Skills:

• Performance Creative Expertise: Minimum 5 years of experience creating assets specifically for paid media channels, with a deep understanding of what drives engagement and conversion.

• Platform-Native Design: Innate ability to design for Meta, TikTok, YouTube, and other social platforms, understanding their unique design principles and user behaviors.

• Video Production: Proficiency in concepting, storyboarding, shooting (if applicable), editing, and sound design for performance-oriented video content.

• Generative AI Proficiency: High-level command of generative AI tools for both video and image creation, with demonstrable shipped work.

• Data-Driven Iteration: Experience within structured creative testing programs, fluent in key performance metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS) and adept at translating data insights into creative improvements.

• Design Software Fluency: Advanced skills in Figma and Adobe Creative Cloud suite, specifically After Effects, Premiere Pro, and Photoshop.

• Cultural Relevance: Strong fluency in internet and meme culture, with an intuitive grasp of comedic timing and an understanding of evolving trends.

• Adaptability & Speed: Ability to work at a fast pace, manage multiple tasks, and adapt to rapid turnarounds and iterative feedback cycles.

• Regulatory Acumen: Comfort working within regulatory constraints, designing assets that accommodate necessary warnings and market-specific requirements.

• Copywriting Instinct: A solid understanding of copywriting principles for performance marketing, focusing on clear, value-driven language without hype or jargon.

• Financial/Crypto Acumen: A minimum level of curiosity about investing and cryptocurrency, with the ability to translate complex concepts into accessible creative.

Preferred Skills:

• Experience in fintech, crypto, gaming, or other regulated industries.

• Experience with localization and versioning for global markets.

• Familiarity with A/B testing methodologies and creative hypothesis generation.

• Strong conceptual thinking and ability to pitch original ideas.

📝 Enhancement Note: The emphasis on "paid static above all" indicates that while motion and AI are crucial, the core strength must be in static ad creative. The portfolio requirements are highly specific and crucial for demonstrating the required skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Focused Case Studies: Showcase 2-3 full video cuts and a substantial collection of paid static ads. Each piece should be accompanied by its specific brief or objective and, where possible, quantifiable results.

• AI Integration Examples: Include at least one AI-generated or AI-assisted piece, clearly noting which elements were created using AI tooling and which were human-driven.

• Test & Learn Narratives: Present one concept that underwent testing, detailing the data insights, the creative decisions made based on those insights, and the subsequent iterations.

• Platform-Native Demonstrations: Highlight work specifically tailored for Meta, TikTok, and YouTube, demonstrating an understanding of each platform's unique creative demands.

• Regulatory Compliance Examples: Showcase how you've incorporated compliance elements (e.g., risk warnings) into creative without compromising impact.

Process Documentation:

• Evidence of understanding structured creative testing programs and how to use performance metrics to inform creative decisions.

• Examples of file management practices that ensure clean, organized, and easily buildable project files for collaborative workflows.

• Demonstrated ability to manage multiple workstreams simultaneously, including versioning and localization processes.

📝 Enhancement Note: The portfolio is not just a collection of work but a demonstration of a strategic, data-informed, and process-oriented approach to performance creative. Applicants must clearly articulate the "why" and "how" behind their creative choices and their impact.

💵 Compensation & Benefits

Salary Range: While not explicitly provided, for a Senior Performance Creative role with 5+ years of experience, based in London, UK, and with the specified skill set including AI and video, a competitive salary range would typically fall between £60,000 - £85,000 per annum. This range is an estimate based on industry benchmarks for similar roles in London, considering the specialized skills and the company's position in the market.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holidays.

• Retirement savings plan with company match.

• Professional development opportunities, including courses, conferences, and certifications.

• Opportunities for stock options or equity grants.

• Home office stipend for remote work setup.

• Access to Kraken's suite of crypto products and services.

Working Hours: The role is structured around a standard 40-hour work week. However, given the fast-paced nature of performance marketing and the global operations of Kraken, some flexibility may be required to meet project deadlines or collaborate with international teams across different time zones.

📝 Enhancement Note: The salary estimate is based on common industry ranges for senior creative roles in London. Specific benefits will vary and should be confirmed with the hiring team. The remote nature and global presence may necessitate some schedule flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Cryptocurrency. Kraken operates within a rapidly evolving and highly regulated financial technology sector, demanding agility, innovation, and a strong adherence to compliance.

Company Size: Kraken is a significant player in the crypto space, indicating a medium-to-large enterprise environment with established processes but also a culture of rapid growth and adaptation. This size suggests opportunities for impact and visibility.

Founded: 2011. With over a decade of operation, Kraken is one of the more established and trusted entities in the cryptocurrency industry, implying stability and a mature understanding of the market.

Team Structure:

• The Consumer Creative & Design team is part of the broader marketing function, focusing specifically on creative execution for consumer-facing products (Kraken Consumer and Krak).

• This role reports to the Creative Lead, Consumer Creative & Design, functioning as a senior individual contributor with no direct reports.

• Collaboration is expected with Performance Marketing, Product Marketing, Content & Social, Lifecycle Marketing, and regional leads, highlighting a cross-functional operational model. Methodology:

• Data-Driven Creative: A core methodology involves leveraging performance data to inform and iterate on creative assets, emphasizing measurable outcomes.

• Platform-Native Execution: Creative is developed with a deep understanding of each social media platform's unique characteristics and audience expectations.

• AI-Assisted Production: Generative AI is integrated as a primary tool to enhance efficiency and explore new creative avenues.

• Agile Workflow: The role requires comfort with fast turnarounds, multiple review cycles, and the ability to manage numerous concurrent workstreams.

Company Website: https://www.kraken.com/

📝 Enhancement Note: Kraken's culture emphasizes innovation, speed, and a deep understanding of the crypto market. The company's long history in the space provides a unique blend of established trust and forward-thinking development. The "open finance" mission suggests a commitment to accessibility and global reach.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role, signifying a high level of expertise and autonomy. The "Senior" title emphasizes leadership in craft, process automation (especially AI), and a deep understanding of performance marketing creative. It's a position for someone who can set standards and mentor others implicitly through their work.

Reporting Structure: The role reports to the Creative Lead, Consumer Creative & Design. This implies a clear reporting line within a creative team structure, with opportunities for mentorship and strategic direction from a lead.

Operations Impact: The role directly impacts Kraken's growth by creating advertising assets that drive user acquisition, engagement, and conversion. The success of performance marketing campaigns is directly tied to the quality and effectiveness of the creative produced, making this role critical to revenue generation and market penetration.

Growth Opportunities:

• Craft Specialization & Leadership: Deepen expertise in performance creative, static design, motion graphics, and AI-driven content creation, potentially becoming a recognized leader in these areas within the company.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing strategy, product marketing, compliance, and global market nuances through close collaboration.

• Process Innovation: Lead initiatives to improve creative production workflows, particularly leveraging AI and automation to increase efficiency and output.

• Potential for Team Lead/Managerial Track: While this is an IC role, exceptional performance and leadership in craft and process could pave the way for future opportunities in team leadership or creative direction.

📝 Enhancement Note: The growth path for this role is focused on deepening specialized creative skills, particularly in the high-demand areas of performance marketing, AI, and video, while also developing strategic understanding of marketing operations and business impact.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and the opportunity to work from anywhere within the approved list of countries, fostering a global and distributed team environment.

Office Location(s): While the primary listed location is London, UK, the role is designated as "TELECOMMUTE" and is open to candidates in numerous countries worldwide, including Brazil, UAE, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, Bulgaria, and the United Kingdom.

Workspace Context:

• Collaborative Remote Culture: Kraken fosters a culture where remote employees are integrated and collaborate effectively, emphasizing clear communication and digital collaboration tools.

• Technology & Tools: Access to industry-standard design and AI software (Figma, Adobe CC, generative AI tools) is essential and expected within the remote setup.

• Team Interaction: While remote, there will be opportunities for interaction through video calls, team meetings, and digital collaboration platforms with colleagues across various functions and geographies.

Work Schedule: The standard work week is 40 hours. Remote work flexibility allows for personal schedule optimization, but core collaboration hours and responsiveness to global campaigns may require some adaptability outside of typical business hours.

📝 Enhancement Note: The extensive list of remote work locations underscores Kraken's commitment to a global talent pool. Candidates should be comfortable with asynchronous communication and self-management within a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and crucially, the submitted portfolio. Portfolios are expected to demonstrate performance static, motion, AI work, and clear results or insights.

• Skills Assessment/Creative Challenge: Likely a practical exercise where candidates are tasked with creating performance-oriented assets based on a brief, or a deep dive into their portfolio work, discussing their process and results.

• Hiring Manager Interview: Discussion with the Creative Lead to assess creative vision, strategic thinking, fit with the team's methodology, and understanding of performance marketing.

• Cross-Functional/Team Interviews: Meetings with stakeholders from Performance Marketing, Product Marketing, or other design team members to evaluate collaboration skills, communication, and cultural fit.

• Final Interview: Potentially with a higher-level marketing leader to discuss strategic alignment and long-term impact.

Portfolio Review Tips:

• Prioritize Performance: Ensure your portfolio clearly highlights paid static creative. For each piece, articulate the objective, target audience, platform, and demonstrated results (e.g., CTR, CVR, CPA, ROAS).

• Show, Don't Just Tell: For AI-assisted work, be specific about your role, the tools used, and why AI was the chosen approach. For video, showcase your full production capability from concept to final cut.

• Data Storytelling: When discussing tested concepts, walk the interviewer through your thought process: "We hypothesized X, tested Y, the data showed Z, so we iterated by doing A."

• Platform Nuance: Be ready to explain why a creative concept needs to be adapted differently for Meta versus TikTok, demonstrating your platform-native instincts.

• Regulatory Awareness: Highlight examples where you successfully navigated compliance requirements without sacrificing creative effectiveness.

Challenge Preparation:

• Anticipate Performance Briefs: Be prepared for a challenge that mimics a real-world performance marketing scenario, likely requiring you to create a set of static ads or a short video concept for a specific campaign objective.

• Focus on Iteration: Understand that performance creative is about continuous improvement. Your challenge response should demonstrate an understanding of testing and optimization.

• Articulate Your Process: Clearly explain your creative strategy, tool choices, and how you would approach localization and compliance, even if hypothetical.

📝 Enhancement Note: The application process heavily relies on a strong, results-oriented portfolio. Candidates must be prepared to defend their creative choices with data and demonstrate a deep understanding of performance marketing principles and platform-specific creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, layout, prototyping, and asset delivery, particularly for static and UI-adjacent creative.

• Adobe Creative Cloud:

  • After Effects: For motion graphics, animation, and complex video compositing.
  • Premiere Pro: For video editing, cutting, and final assembly of video assets.
  • Photoshop: For image manipulation, retouching, and creating static visual elements.

• Generative AI Tools: High-level command of various AI platforms for image generation (e.g., Midjourney, Stable Diffusion, DALL-E) and video generation/editing assistance (e.g., RunwayML, Pika Labs, Adobe Firefly).

Analytics & Reporting:

• Familiarity with performance marketing platforms (e.g., Meta Ads Manager, TikTok Ads Manager, Google Ads) to understand creative performance metrics.

• Ability to interpret data from analytics dashboards (e.g., Google Analytics, internal BI tools) to derive insights for creative optimization. CRM & Automation:

• While not a direct CRM role, understanding how creative assets are deployed through marketing automation platforms and CRM systems (e.g., Salesforce, HubSpot) can be beneficial.

• Familiarity with asset management systems or DAMs (Digital Asset Management) might be advantageous for handling large volumes of creative.

📝 Enhancement Note: Proficiency in Figma and Adobe CC is non-negotiable. The ability to effectively and strategically use generative AI tools is a significant differentiator and a core requirement for this role. Understanding how creative performs within ad platforms is crucial.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using metrics and performance data to guide creative strategy and execution, ensuring that creative efforts are aligned with business objectives.

• Innovation & Experimentation: Encouragement to explore new creative approaches, technologies (like AI), and platform-native formats to push boundaries and find what resonates with the audience.

• Efficiency & Speed: A culture that values rapid iteration and high-volume output without sacrificing quality, particularly in the fast-paced performance marketing landscape.

• Collaboration & Transparency: Open communication and strong partnerships with cross-functional teams (Marketing, Product, Compliance) are vital for successful campaign execution.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with Performance Marketing to understand campaign goals, test plans, and performance insights. Close work with Product Marketing to align creative with product launches and messaging.

• Feedback-Driven Improvement: A willingness to give and receive constructive feedback on creative work, fostering a culture of continuous learning and refinement.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from creative tests, and insights into new tools or trends within the design and marketing teams.

📝 Enhancement Note: Kraken's culture, as implied by its industry and mission, likely values a blend of cutting-edge innovation, rigorous execution, and a deep understanding of user needs in a complex financial landscape. The remote, global nature of the team necessitates proactive and clear communication.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output Demands: Managing numerous concurrent workstreams across multiple markets and formats requires exceptional organizational skills and efficiency.

• Balancing Creative Vision with Performance Metrics: Synthesizing artistic creativity with the strict demands of performance data and conversion optimization can be challenging.

• Navigating Regulatory Constraints: Developing compelling creative within the strict compliance guidelines of the fintech and crypto industries requires careful attention to detail and strategic design.

• Keeping Pace with Evolving Platforms & AI: The digital landscape, especially social media platforms and AI technology, changes rapidly, requiring continuous learning and adaptation.

Learning & Development Opportunities:

• Advanced AI Training: Opportunities to deepen expertise in generative AI tools and explore new applications in creative production.

• Performance Marketing Deep Dive: Gaining a more profound understanding of paid media strategies, audience segmentation, and campaign management through collaboration.

• Global Market Creative Strategy: Learning how to tailor creative effectively for diverse international markets and cultural nuances.

• Creative Leadership Development: Potential to mentor junior designers, lead creative initiatives, and contribute to strategic creative planning.

📝 Enhancement Note: This role presents a significant opportunity to hone skills in a high-demand area (performance creative) within a dynamic industry, with ample room for professional growth through hands-on experience and continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a high-performing static ad for a highly regulated product. What were the challenges, and how did you overcome them?" (Focus on balancing compliance, creative, and performance).

• "Walk us through a paid media campaign where your creative significantly impacted performance. What was your role, what data did you use, and what was the outcome?" (Demonstrate data-driven iteration and impact).

• "How would you approach creating a set of performance creative assets for a new product launch on TikTok versus YouTube?" (Showcase platform-native instincts and cross-format thinking).

• "Explain your process for using generative AI in creative production. What are its strengths and limitations in performance marketing?" (Assess AI proficiency and strategic application). Company & Culture Questions:

• "What excites you about Kraken and the cryptocurrency space, and how does that influence your creative approach?" (Gauge passion and understanding of the industry).

• "How do you stay updated on internet culture and meme trends, and how do you translate that into effective, non-dated creative?" (Assess cultural relevance and timing).

• "Describe your experience working within a remote, global team. What strategies do you employ for effective communication and collaboration?" (Evaluate remote work readiness). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the creative solution, the platform, and the results. Use a consistent format.

• Highlight Performance Wins: Emphasize case studies where your creative demonstrably moved key performance metrics (CTR, CVR, CPA, ROAS). Quantify success whenever possible.

• Showcase AI & Video Skills: Dedicate specific sections or examples to your AI-assisted work and video production capabilities, explaining your process.

• Be Ready for Deep Dives: Anticipate questions about specific creative choices, your problem-solving approach, and how you'd handle hypothetical scenarios (e.g., a campaign underperforming).

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, technical proficiency (especially with AI and design tools), and a deep understanding of performance marketing principles, all within the context of a regulated industry.

📌 Application Steps

To apply for this Sr. Creative Designer position:

• Submit your application through the provided link on Ashby.

• Curate a Performance-Focused Portfolio: Ensure your portfolio prominently features paid static ads, clearly articulating campaign objectives, target audiences, platforms, and demonstrable results. Include specific examples of motion graphics, AI-generated work, and any creative that underwent testing and iteration based on data.

• Tailor Your Resume: Highlight your 5+ years of experience in performance creative, specifically mentioning experience in regulated industries (fintech, crypto, gaming), proficiency with Figma, Adobe Creative Cloud, and generative AI tools. Emphasize your understanding of performance metrics and platform-native design.

• Prepare Your Narrative: Be ready to discuss your portfolio in detail, explaining your creative process, how you leverage data and AI, and your experience working in fast-paced, regulated environments. Practice articulating your insights on platform-specific creative strategies.

• Research Kraken: Familiarize yourself with Kraken's brand, its products, and its current marketing efforts. Understand their mission and how your creative contributions can support their growth and their commitment to an open financial system.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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