Sr. Brand Designer

📍 Job Overview

Job Title: Sr. Brand Designer

Company: HYH America

Location: Irvine, CA

Job Type: Full-time

Category: Brand Design / Creative Operations

Date Posted: November 5, 2026

Experience Level: 7–10+ years

Remote Status: Fully On-site

🚀 Role Summary

• Owns the visual expression and creative execution of the HYH America brand across diverse platforms including packaging, identity systems, marketing campaigns, digital channels, social content, and event activations.

• Translates high-level brand strategy into compelling, consistent, and high-craft creative assets, spanning both static and motion mediums.

• Acts as a senior creative point-person, providing critical feedback, mentorship, and quality assurance for junior designers and external partners.

• Partners with leadership to shape and evolve the brand's visual identity, ensuring adherence to brand guidelines and strategic objectives.

• Drives innovation by staying current with design trends, creative tools (including AI), and emerging aesthetics across social, retail, and digital advertising.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, implying a significant level of autonomy, creative leadership, and responsibility for brand consistency. The emphasis on "owning" visual expression suggests a strategic contribution beyond mere execution, requiring a candidate who can influence brand direction. The mention of "high-craft" and "minimal oversight" indicates a need for a designer with a refined aesthetic sensibility and proven project management capabilities.

📈 Primary Responsibilities

• Design and execute creative assets for brand packaging, identity systems, marketing campaigns, the company website, social media content, and event materials.

• Develop, maintain, and evolve comprehensive brand guidelines, design templates, and design systems to ensure consistent brand representation across all touchpoints.

• Conceptualize and produce motion graphics, animations, and video assets specifically optimized for social and digital platforms, including e-commerce channels like TikTok Shop, Amazon, and D2C websites, as well as digital advertising (Meta, Google, CTV, DSP, DSS, OOH).

• Manage end-to-end asset development for digital and social deliverables, encompassing versioning, file handoff, and ensuring production readiness.

• Collaborate closely with the Director of Brand Strategy & Design to partner with manufacturing and print vendors on packaging specifications and quality control.

• Provide creative direction, constructive feedback, and mentorship to junior and mid-level designers, fostering skill growth and elevating the team's overall output quality.

• Act as a hands-on creative problem-solver, reviewing work in progress, and addressing creative and production challenges effectively.

• Partner with the Director, Brand Strategy & Design to define and refine creative standards, processes, and the evolution of the brand's visual identity.

• Collaborate with strategists, content producers, and project management teams to translate creative briefs into impactful, strategically sound visual solutions.

• Critically review deliverables from agencies and freelancers, providing actionable feedback to ensure alignment with the brand vision and strategic direction.

• Stay abreast of design trends, social and retail aesthetics, and emerging creative technologies, including AI-powered tools, to maintain a fresh and competitive brand presence.

• Champion the adoption of new creative techniques, formats, and technologies within the design team.

📝 Enhancement Note: The responsibilities clearly delineate a hybrid role focusing on both hands-on design execution and strategic creative leadership. The emphasis on e-commerce and digital advertising asset creation, coupled with print and packaging design, highlights the need for a versatile designer with a deep understanding of various production and distribution channels. The leadership and mentorship aspect suggests a candidate who can guide and develop others.

🎓 Skills & Qualifications

Education:

• BA/BS Degree in Graphic Design, Brand Design, Visual Communications, Animation, or a related field. Experience:

• 7–10+ years of professional experience in graphic design, brand identity, or motion design, with a significant portion spent in senior-level or lead design roles.

• Demonstrated experience successfully owning and executing brand identity systems across print, packaging, digital, and motion design.

• Proven track record of providing effective creative direction and mentorship to fellow designers.

• Experience coordinating with, managing, and reviewing work from external agencies, freelancers, and production vendors.

• Experience within Consumer Packaged Goods (CPG), Food & Beverage, Lifestyle, Retail, or other Consumer Brands is highly preferred. Required Skills:

• A compelling portfolio showcasing deep, standout expertise in at least one or two core areas (e.g., brand identity, packaging design, motion graphics, digital design) with demonstrated range to contribute across others.

• Expert proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.

• Strong understanding of fundamental design principles, typography, motion design theory, and visual storytelling techniques.

• Solid understanding of e-commerce visual asset standards for platforms like Amazon, TikTok Shop, and D2C websites, as well as digital advertising format specifications for Meta, Google, CTV, DSP, and DSS.

• Hands-on experience with print production processes, pre-press preparation, color management, and understanding packaging specifications.

• Ability to translate high-level brand strategy into effective creative visual and motion assets.

• Familiarity with project management and collaboration tools (e.g., Asana, Trello, Slack).

• Excellent communication, collaboration, and interpersonal skills; receptive to feedback and creative direction.

• Adaptability and a strong eagerness to learn new tools and technologies, including AI-powered creative tools. Preferred Skills:

• Knowledge of the Food & Beverage (F&B) or K-pop industry.

• Experience supporting brand launches or new market entries.

• Experience working in both U.S. and global brand environments.

• Proficiency with 3D software such as Blender, Cinema 4D, or SketchUp.

• Experience with advanced post-production techniques including keying, compositing, VFX, rotoscoping, or animated typography.

• Ability to travel to project locations as needed.

📝 Enhancement Note: The requirement for a portfolio demonstrating "deep, standout expertise in one or two focus areas" is crucial. This indicates that while versatility is valued, candidates should highlight their strongest specialization(s) and then show how that expertise informs their broader capabilities. The explicit mention of e-commerce and digital advertising standards is a key differentiator for this role, demanding practical knowledge beyond general graphic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio that clearly showcases a breadth of work across brand identity, packaging design, campaign creative, and motion/digital assets.

• Specific case studies demonstrating expertise in at least one or two specialized areas (e.g., a detailed packaging redesign, a complex brand identity system development, or an engaging motion graphics campaign).

• Evidence of translating brand strategy into tangible visual outputs that achieved specific objectives.

• Examples of how design systems and brand guidelines were developed, implemented, and maintained.

• Demonstrations of motion graphics or video projects, including storyboards, style frames, and final assets, with an understanding of platform optimization.

• Proof of collaboration with external vendors (print, manufacturing, agencies) and successful project management from concept to production. Process Documentation:

• Candidates are expected to articulate their design process, including how they approach concept development, iteration, and final asset delivery for various media (print, digital, motion).

• The portfolio should implicitly or explicitly demonstrate an understanding of production workflows, pre-press requirements, and packaging specifications.

• Ability to explain how brand strategy is integrated into the design process and how creative briefs are translated into executable visual solutions.

• Familiarity with project management tools and workflows for tracking progress and collaborating with cross-functional teams.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is paramount. It needs to go beyond simply showcasing aesthetics; it must demonstrate strategic thinking, process management, and the ability to deliver high-quality, on-brand assets across multiple formats. The emphasis on "case studies" suggests a need for candidates to articulate the problem, their solution, and the outcome (even if qualitative, like brand consistency or stakeholder satisfaction).

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Brand Designers in the Irvine, CA area with 7-10+ years of experience, a competitive salary range is estimated to be between $80,000 and $120,000 USD per year. This range accounts for the specialized skills, leadership responsibilities, and the on-site work requirement. Benefits:

• Comprehensive Health, Dental, and Vision Insurance.

• Paid Time Off (PTO) and Paid Holidays.

• 401(k) Retirement Savings Plan (potentially with company match).

• Opportunities for professional development and continuous learning, including training on new creative tools and industry trends.

• Potential for employee discounts on HYH America products.

• Exposure to a dynamic and growing brand in the consumer goods sector. Working Hours:

• This is a full-time, exempt position. Standard working hours are expected to be approximately 40 hours per week, with flexibility to accommodate business needs, including potential work during weekends, holidays, and outside of normal business hours to meet campaign and launch deadlines.

📝 Enhancement Note: The salary range is an estimate based on common compensation for senior-level design roles in a major metropolitan area like Irvine, CA. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits listed are typical for full-time exempt positions in the US.

🎯 Team & Company Context

🏢 Company Culture

Industry: HYH America operates within the Consumer Packaged Goods (CPG), likely with a focus on Food & Beverage or Lifestyle products, given the mention of packaging, retail, and consumer brands. This industry is characterized by fast-paced product cycles, strong brand differentiation, and a significant reliance on compelling visual marketing to capture consumer attention.

Company Size: While not explicitly stated, the need for a Senior Designer to mentor junior staff and partner with a Director suggests a growing team within a medium-to-large sized organization, or a well-established brand within a larger entity. This size implies a structure that allows for specialization but also requires cross-functional collaboration.

Founded: The founding date is not provided, but the company's presence and the nature of the role suggest an established brand or a rapidly scaling startup with a strong vision for its brand identity.

Team Structure:

• The Brand Design team likely consists of a Director, Brand Strategy & Design, this Senior Brand Designer, and potentially junior or mid-level designers.

• The Senior Designer will report to the Director and will be responsible for guiding and overseeing the work of other designers.

• Collaboration will be extensive, involving close partnerships with brand strategists, content producers, project management, marketing teams, and potentially product development. Methodology:

• Data-Driven Design: While creativity is paramount, the mention of e-commerce asset standards and digital advertising suggests a data-informed approach, where design choices are made with conversion rates and audience engagement in mind.

• Brand Consistency: A core methodology will be the rigorous application and evolution of brand guidelines to ensure a unified and recognizable brand presence across all touchpoints.

• Agile Creative Production: The need to support launches and adapt to trends implies a flexible and efficient creative production process, likely involving iterative design cycles and quick turnarounds for digital and social content.

Company Website: [Website URL] (Note: This would be the organization_url if available in the input data)

📝 Enhancement Note: The industry context (CPG/F&B) is critical. It means the designer must understand shelf appeal, consumer psychology, and the competitive landscape of consumer products. The specific mention of K-pop as a preferred industry knowledge hints at a potential niche or target demographic for HYH America, which could be a significant advantage for candidates with this background.

📈 Career & Growth Analysis

Operations Career Level: This role is clearly positioned at a senior individual contributor level, with significant influence and responsibility. It's a step beyond a mid-level designer, requiring not only execution excellence but also strategic input, mentorship capabilities, and ownership of complex projects. It serves as a potential stepping stone to a Lead Designer or Art Director role.

Reporting Structure: The Senior Brand Designer will report directly to the Director, Brand Strategy & Design. This provides a clear line of leadership and mentorship, with opportunities to learn from a more senior creative leader.

Operations Impact: The Senior Designer's impact is directly tied to the visual effectiveness and consistency of the HYH America brand. This includes influencing consumer perception, driving engagement across digital and social channels, ensuring successful product launches through compelling packaging and marketing materials, and ultimately contributing to brand equity and sales performance.

Growth Opportunities:

• Leadership Development: The mentorship aspect of the role provides hands-on experience in guiding and developing junior talent, a key step towards leadership positions.

• Strategic Influence: Direct partnership with the Director allows for opportunities to contribute to the evolution of the brand's visual identity and creative strategy.

• Skill Specialization & Expansion: While requiring broad capabilities, the role encourages deep expertise in specific areas (e.g., advanced motion graphics, intricate packaging design) and exposure to new technologies like AI-powered creative tools.

• Industry Exposure: Experience in the CPG/F&B sector, especially with a potential K-pop connection, offers valuable industry-specific knowledge and networking opportunities.

• Cross-Functional Acumen: Working across various departments (marketing, product, project management) builds a well-rounded understanding of business operations and stakeholder management.

📝 Enhancement Note: The growth opportunities here are more focused on developing creative leadership and strategic impact within a specific brand rather than a traditional "operations" career ladder. The candidate should see this as a chance to deepen their expertise and influence within the brand design discipline.

🌐 Work Environment

Office Type: The role is fully on-site at the Irvine, CA office. This suggests a traditional office environment designed to foster collaboration, in-person brainstorming, and direct team interaction.

Office Location(s): Irvine, California. This is a well-established business hub in Southern California, offering a professional working environment.

Workspace Context:

• Expect a collaborative studio-like environment within the Brand team, designed for creative work and team synergy.

• Access to standard office equipment and likely high-performance workstations equipped with the necessary design software.

• Opportunities for spontaneous discussions, team critiques, and direct mentorship with senior team members and the Director.

• The on-site nature facilitates seamless interaction with other departments within HYH America.

Work Schedule: The position is full-time, exempt, with approximately 40 hours per week. However, the description notes flexibility to accommodate business operations, including potential work during weekends, holidays, and outside of normal business hours. This is common for creative roles supporting product launches and time-sensitive campaigns.

📝 Enhancement Note: The "fully on-site" requirement is a significant factor for candidates. It implies a preference for in-person collaboration and the company's belief in the benefits of a shared physical workspace for creative teams. Candidates should be prepared for a structured office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and alignment with core requirements.

• Portfolio Presentation & Interview: A more in-depth interview, likely involving a presentation of your portfolio. Be prepared to walk through 2-3 key projects, explaining your role, design process, strategic thinking, and the outcomes.

• Skills Assessment/Creative Challenge: You might be given a small creative brief or asked to solve a specific design problem, either as a take-home assignment or during an interview session. This will test your problem-solving skills, creative approach, and ability to work under pressure.

• Team/Stakeholder Interviews: Interviews with the Director, Brand Strategy & Design, and potentially other cross-functional team members to assess cultural fit, collaboration style, and understanding of brand strategy.

• Final Interview: Potentially with higher leadership for final approval.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly showcase your expertise in brand identity, packaging, motion graphics, and digital/e-commerce design. Highlight your strongest areas.

• Tell a Story: For each project, clearly outline the brief, your role, the challenges, your process, your solutions, and the results or impact. Quantify outcomes where possible (e.g., increased engagement, improved conversion rates, successful launch).

• Showcase Versatility & Depth: Demonstrate your ability to work across different mediums while also providing deep dives into your specialized skills.

• Highlight Mentorship: If possible, include examples of collaborative projects where you guided or mentored junior designers.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups and clear descriptions.

Challenge Preparation:

• Understand the Brand: Thoroughly research HYH America, its current brand presence, target audience, and any known market positioning.

• Anticipate Brief Types: Expect challenges related to brand extension, campaign creative, packaging concepts, or adapting existing assets for new platforms.

• Focus on Process: Be ready to articulate your design thinking and problem-solving approach. How would you tackle a brief from start to finish?

• Consider E-commerce/Digital: Given the job description, a challenge might involve designing assets optimized for specific digital channels or e-commerce platforms.

• AI Integration: Be prepared to discuss how you might leverage AI tools in your workflow, ethically and effectively.

📝 Enhancement Note: For this role, the portfolio review is likely the most critical stage. Candidates should prepare to defend their design choices, articulate their process clearly, and demonstrate how their work aligns with business objectives and brand strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory. This includes:

  • Illustrator: For logo design, vector graphics, and brand identity elements.
  • Photoshop: For image manipulation, photo retouching, and digital asset creation.
  • InDesign: For layout design, brand guidelines, and print collateral.
  • After Effects: Essential for motion graphics, animations, and video compositing.
  • Premiere Pro: For video editing and final assembly of video assets.

• Figma: Proficiency is preferred for collaborative design, UI elements, and potentially prototyping.

• 3D Software (Preferred): Blender, Cinema 4D, or SketchUp for potential 3D rendering in packaging or product visualization.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts performance metrics (e.g., click-through rates, conversion rates on e-commerce platforms) is implied. Familiarity with tools that track these metrics (e.g., Google Analytics, platform-specific analytics) would be beneficial. CRM & Automation:

• Not directly relevant to this design role, but familiarity with project management and collaboration tools is expected.

📝 Enhancement Note: The explicit requirement for Adobe Creative Suite and the preference for Figma are key technical skills. The mention of AI-powered creative tools indicates a forward-thinking approach to design technology adoption.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to high-quality, impactful, and aesthetically refined design across all deliverables.

• Brand Stewardship: A deep respect for and dedication to maintaining the integrity and consistency of the HYH America brand.

• Collaboration & Communication: Openness to feedback, active participation in team discussions, and clear communication with internal and external stakeholders.

• Innovation & Adaptability: A proactive approach to learning and integrating new tools, technologies, and design trends to keep the brand fresh and competitive.

• Efficiency & Process: An understanding of design workflows, production timelines, and the ability to manage projects effectively to meet deadlines.

Collaboration Style:

• Hands-on & Supportive: The Senior Designer acts as a creative point-person, actively contributing to projects while also providing guidance and feedback to junior team members.

• Cross-functional Integration: Strong partnerships with brand strategy, content, marketing, and project management teams to ensure cohesive campaign execution.

• Feedback-Rich Environment: A culture where constructive criticism is welcomed and used to elevate creative output.

• External Partner Management: Professional and effective communication with agencies and freelancers to ensure high-quality deliverables aligned with brand vision.

📝 Enhancement Note: The emphasis on "high-craft" and "creative excellence" suggests a team that values quality and aesthetic rigor. The "brand stewardship" aspect implies a strong sense of ownership over the brand's visual identity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Objectives: Effectively translating brand strategy into compelling visuals that also drive performance metrics (sales, engagement) in competitive consumer markets.

• Managing Multiple Project Streams: Juggling diverse projects across packaging, digital, motion, and campaigns, each with unique requirements and deadlines.

• Mentoring Junior Talent: Developing and guiding less experienced designers while maintaining personal creative output and project responsibilities.

• Staying Ahead of Trends: Continuously adapting to evolving design aesthetics, platform specifications, and new creative technologies, including AI.

• On-Site Collaboration Dynamics: Adapting to a fully on-site work environment and ensuring effective collaboration with a diverse team.

Learning & Development Opportunities:

• Advanced Creative Tool Training: Opportunities to deepen expertise in Adobe Suite, explore 3D software, or master AI-powered creative tools.

• Industry Specialization: Gaining in-depth knowledge of the CPG, F&B, or potentially K-pop consumer markets and their unique design demands.

• Creative Leadership Skills: Developing mentorship and team management abilities through direct experience.

• Brand Strategy Exposure: Working closely with brand leadership to influence and evolve the visual identity of a growing brand.

• Cross-Functional Business Acumen: Understanding how design impacts various aspects of the business, from marketing to product development.

📝 Enhancement Note: The challenges are typical for a senior creative role in a dynamic consumer brand. The growth opportunities are geared towards enhancing creative leadership, strategic impact, and technical skill development within the design discipline.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new brand identity system from concept to execution. What are the key considerations for a CPG brand?"

• "How do you ensure brand consistency across diverse channels like packaging, social media, and digital advertising? Can you provide an example?"

• "Walk us through a complex motion graphics project you led. What was the brief, your approach, and the outcome?"

• "How do you balance creative innovation with strict brand guidelines and production constraints?"

• "Describe a time you mentored a junior designer. What was your approach, and what was the result?" Company & Culture Questions:

• "What excites you about HYH America and our brand? How do you see your design expertise contributing to our mission?"

• "How do you approach receiving and incorporating feedback on your creative work?"

• "What is your experience working in a fully on-site environment? What are the benefits you see in this setup for a creative team?"

• "How do you stay current with design trends and new technologies, particularly AI tools?"

• "What are your thoughts on the current visual landscape of the [mention a relevant HYH America product category or competitor] market?" Portfolio Presentation Strategy:

• Select 3-4 Strongest Projects: Focus on diversity of medium (packaging, motion, campaign) and highlight your key strengths.

• Articulate Your "Why": For each project, clearly explain the problem, your strategic approach, your design rationale, and the impact or results. Use story-telling techniques.

• Showcase Process: Be ready to detail your steps, from initial research and concepting to execution and final delivery. Include any challenges overcome.

• Demonstrate Technical Proficiency: Highlight the tools and techniques used, especially those relevant to the job description (Adobe Suite, motion graphics, e-commerce asset creation).

• Address Mentorship (if applicable): If you have relevant examples, be prepared to discuss how you guided or collaborated with others.

• Be Prepared for a Creative Exercise: Have a general idea of how you'd approach a hypothetical design challenge for HYH America.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, project management skills, and the ability to collaborate and mentor. The portfolio presentation is the primary vehicle for demonstrating these qualities.

📌 Application Steps

To apply for this Sr. Brand Designer position:

• Submit your application through the provided link on the HYH America careers portal.

• Portfolio Customization: Ensure your portfolio is tailored to highlight your most relevant experience in brand identity, packaging, motion graphics, and digital/e-commerce design. Prioritize projects that demonstrate your strategic thinking and execution capabilities.

• Resume Optimization: Update your resume to clearly articulate your 7-10+ years of experience, emphasizing achievements in senior-level design, creative direction, and cross-functional collaboration. Use keywords from the job description such as "Brand Identity," "Packaging Design," "Motion Graphics," and "Adobe Creative Suite."

• Prepare Your Portfolio Presentation: Practice walking through your selected portfolio pieces, clearly explaining your process, strategic rationale, and the impact of your work. Be ready to discuss your experience with specific tools and your approach to mentorship.

• Company Research: Thoroughly research HYH America, its products, target audience, and current brand presence. Understand their market position and competitors to better articulate your fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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