Squad Lead & Lead Content Designer - 12 Month FTC

📍 Job Overview

Job Title: Squad Lead & Lead Content Designer - 12 Month FTC

Company: Lloyds Banking Group

Location: London, United Kingdom

Job Type: Full-time, Temporary (12-Month Fixed-Term Contract)

Category: Operations - GTM / Product Operations (Content Strategy & Design Leadership)

Date Posted: 2026-09-29

Experience Level: Mid-Senior Level (Implied 5-10 years)

Remote Status: Hybrid (2 days/week in office)

🚀 Role Summary

• Lead and mentor a multidisciplinary design squad in a fast-paced, agile delivery environment, ensuring high-quality output and clear design direction.

• Champion and evolve the Content Design discipline across the Segments & Propositions (S&P) platform, collaborating with senior design leadership.

• Translate complex financial concepts, rules, and choices into clear, accessible, and actionable customer experiences across various digital channels, including emerging AI/LLM applications.

• Drive the development and implementation of overarching Content Design guidelines, brand personality, and tone of voice standards, ensuring adherence to accessibility and plain language principles.

📝 Enhancement Note: While the title includes "Content Designer," the responsibilities of leading a squad, managing stakeholders, and representing the team within the platform strongly indicate a role that bridges operational leadership within product delivery with specialized content strategy and design. This role is crucial for ensuring a consistent and effective customer experience, aligning with GTM and Product Operations functions by ensuring clear communication and user understanding of financial products and services.

📈 Primary Responsibilities

• Provide day-to-day design leadership to a multidisciplinary squad, establishing clear priorities, defining desired outcomes, and upholding design quality standards throughout the delivery lifecycle.

• Act as the primary representative for the design squad within the broader platform, proactively managing dependencies, communicating progress, and ensuring alignment with overarching Lab and platform objectives.

• Collaborate with other senior Content Designers to lead and elevate the Content Design discipline across the platform, contributing specialist expertise and influencing joined-up experience decisions.

• Transform intricate financial concepts, regulatory requirements, and customer choices into intuitive, accessible, and actionable user journeys and content across diverse digital touchpoints, from UI elements to long-form narratives and LLM interactions.

• Support and mentor other content designers within the platform to craft engaging, accessible, and memorable copy that enhances outstanding digital customer experiences, ensuring brand consistency and user comprehension.

• Contribute to the shaping and definition of platform-wide Content Design guidelines, workflows, and best practices, with a specific focus on leading copy, brand personality, and tone of voice initiatives.

• Leverage deep customer insights, evidence, and data analysis to inform design decisions, influence senior stakeholders, and create compelling digital experiences that meet user needs.

• Champion accessibility, inclusion, plain language, and brand personality standards, ensuring all content adheres to relevant regulatory, internal, and customer-centric requirements.

📝 Enhancement Note: The responsibilities clearly indicate a blend of team leadership, strategic content development, and operational oversight within a product delivery framework. The emphasis on translating complex financial information into user-friendly content highlights a critical GTM function, ensuring customer understanding and adoption of financial products.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's or Master's degree in a relevant field such as Design, Communications, English, Journalism, or a related discipline is typically expected for Lead roles. Equivalent practical experience will also be considered.

Experience: Proven experience in leading design teams within an agile product development environment is essential. A strong track record in content design, UX writing, or a similar role with a focus on customer-centric outcomes and stakeholder influence is required.

Required Skills:

• Hands-on experience in managing and leading multidisciplinary design teams within an agile framework.

• Demonstrated ability to foster collaboration across diverse disciplines towards clear customer outcomes and maintain high design quality from discovery to release.

• Proficiency in representing a squad within a larger platform, effectively influencing senior stakeholders, managing dependencies, and aligning work with strategic priorities.

• Experience in embedding Content Design as a core component of the product development lifecycle.

• Expertise in translating complex information (especially financial concepts) into clear, accessible, and actionable content for digital channels.

• Strong understanding and application of accessibility standards, plain language principles, and inclusive design practices.

• Proficiency with modern design tools, with specific mention of Figma.

• Excellent stakeholder management skills, with the ability to influence and collaborate effectively with cross-functional teams (product, risk, legal, engineering).

• Strong communication, facilitation, and presentation skills. Preferred Skills:

• Experience working within the financial services industry.

• Proven ability to develop and maintain business-wide content standards, guidelines, and tone of voice frameworks.

• Experience with AI and Large Language Models (LLMs) in content creation or customer interaction design.

• Familiarity with UX research methodologies and leveraging customer insights to drive design decisions.

📝 Enhancement Note: The emphasis on agile environments, stakeholder influence, and the specific mention of Figma points to a need for operational efficiency and collaboration within a product delivery team. The financial services background is a strong preference, indicating the complexity of the domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing practical application of content design principles to achieve customer-centered outcomes and demonstrable business influence.

• Examples demonstrating the ability to translate complex financial concepts, rules, and choices into clear, accessible, and actionable customer experiences across various digital channels.

• Case studies highlighting leadership in a multidisciplinary design squad, including how design quality was maintained from discovery through to release.

• Evidence of experience in embedding Content Design within agile product development processes, including collaboration with product, engineering, risk, and legal teams. Process Documentation:

• Demonstrate experience in shaping and defining overarching Content Design guidelines, workflows, and best practices, including leadership in copy, brand personality, and tone of voice.

• Showcase how you have championed accessibility, inclusion, plain language, and brand personality, ensuring content meets relevant standards and customer needs.

• Illustrate how you have used evidence and insights (customer needs, data) to influence senior stakeholders and drive design decisions.

📝 Enhancement Note: The portfolio requirements are crucial for this role. Candidates must provide concrete examples of their leadership in content strategy and design, their ability to navigate complex domains like finance, and their process for ensuring quality and adherence to standards within an agile, cross-functional team. This directly relates to operational effectiveness in product delivery.

💵 Compensation & Benefits

Salary Range: £92,701 - £109,060 per annum (GBP)

Benefits:

• A generous pension contribution of up to 15%.

• An annual performance-related bonus.

• Share schemes, including free shares.

• Benefits adaptable to lifestyle, such as discounted shopping.

• 30 days of annual holiday, in addition to bank holidays.

• A range of wellbeing initiatives.

• Generous parental leave policies.

• Specific initiatives like a Menopause health package and a dedicated Working with Cancer Initiative.

Working Hours: Full-time, with an expectation of 40 hours per week. The role supports hybrid working, requiring at least two days per week (or 40% of time) in the London office.

📝 Enhancement Note: The salary range is clearly defined. The extensive benefits package is typical for a large financial institution and emphasizes employee well-being and long-term commitment, which can be attractive for operations roles requiring stability and dedication.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking). Lloyds Banking Group is a major UK-based financial services group, focused on helping Britain prosper. This context means operating within a highly regulated environment with a strong emphasis on customer trust, security, and adherence to compliance standards.

Company Size: Large (Implied by the presence of extensive benefits, structured interview processes, and a global presence indicated by multiple office locations). This scale suggests established operational frameworks and a need for individuals who can navigate large organizations effectively.

Founded: Lloyds Banking Group has a long history, with roots tracing back to the 17th century. This legacy implies a deep understanding of financial markets and a commitment to long-term stability and customer service.

Team Structure:

• The role operates within the Segments & Propositions (S&P) platform, suggesting a focus on specific customer segments or product offerings.

• The Squad Lead will manage a multidisciplinary squad, likely composed of designers, content specialists, and potentially product owners or analysts.

• Collaboration is expected with other Squad Leads, Senior Content Designers, and various platform stakeholders (product, engineering, risk, legal).

• The role involves representing the squad within the wider platform, indicating a degree of autonomy and responsibility for cross-functional alignment. Methodology:

• The team operates in an agile environment, emphasizing iterative delivery, collaboration, and adaptability.

• A strong focus on customer needs, data-driven insights, and evidence-based decision-making is expected.

• There is a commitment to championing and evolving the Content Design discipline, suggesting a culture that values continuous improvement and best practice development.

• Emphasis on accessibility, inclusion, and plain language indicates a mature approach to user experience and compliance.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: The company's focus on "helping Britain prosper" and its long history in financial services suggest a culture that values responsibility, customer focus, and long-term impact. The agile methodology within a large, regulated entity implies a need for both flexibility and structured execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Lead level, combining hands-on design expertise with team leadership and strategic input. It's a mid-to-senior level position suitable for individuals with substantial experience looking to manage teams and influence design strategy within a specific product platform.

Reporting Structure: The Squad Lead will report into a higher-level design or product leadership within the S&P platform. They will manage a multidisciplinary squad and collaborate closely with peers and senior stakeholders across product, engineering, risk, and legal.

Operations Impact: The role has a direct impact on the customer experience by ensuring financial products and services are communicated clearly, accessibly, and persuasively. This influences customer understanding, adoption rates, satisfaction, and ultimately, revenue and business growth. By leading a design squad and championing content standards, the role operationalizes the GTM strategy through effective communication.

Growth Opportunities:

• Leadership Development: Opportunity to refine team management, mentoring, and cross-functional leadership skills within a large, established organization.

• Strategic Influence: Chance to shape Content Design standards and practices across a significant platform, potentially influencing wider Group initiatives.

• Domain Expertise: Deepen knowledge of financial services, complex financial concepts, and regulatory environments, enhancing specialized career progression.

• Emerging Technologies: Experience working with AI and LLMs in a practical, customer-facing context offers valuable exposure to future trends.

• Career Progression: Potential pathways include moving into Senior Lead roles, Head of Content Design, or broader Product Management/Operations leadership positions within the Group.

📝 Enhancement Note: This role offers a significant opportunity for individuals seeking to combine their creative and technical design skills with leadership and strategic operational responsibilities within a stable, impactful industry. The growth potential is tied to both management capabilities and specialized domain knowledge.

🌐 Work Environment

Office Type: Hybrid working model. The role requires a minimum of two days per week (or 40% of time) at the London office (25 Gresham Street). This suggests a modern office environment designed to support collaboration, team meetings, and focused work.

Office Location(s): London, United Kingdom. The specific office at 25 Gresham Street is a central London location, likely offering good accessibility via public transport.

Workspace Context:

• The hybrid model facilitates a balance between focused, independent work (potentially from home) and collaborative, in-person interaction in the office.

• The office environment is expected to be equipped with the necessary tools and technology for design work, team collaboration, and stakeholder meetings.

• Opportunities for cross-functional team interaction, design crits, and knowledge sharing are inherent in the collaborative nature of agile squads and the platform structure.

Work Schedule: Full-time (approximately 40 hours per week). The hybrid arrangement offers flexibility in how the working week is structured, balancing office presence with remote work, which is beneficial for deep work and managing personal commitments.

📝 Enhancement Note: The hybrid model is a key feature, indicating a modern approach to work-life balance that is common in many large organizations. It necessitates strong self-management and communication skills to ensure effective collaboration regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of CV and portfolio against the core requirements.

• First Interview: May focus on behavioral questions, assessing leadership style, stakeholder management experience, and understanding of agile methodologies.

• Portfolio Review & Presentation: Candidates will likely be asked to present their portfolio, detailing specific case studies that demonstrate their experience in leading design teams, translating complex information, and achieving customer-centered outcomes. This is a critical stage for assessing practical skills and strategic thinking.

• Skills-Based Assessment/Case Study: A practical exercise or case study might be presented, requiring the candidate to outline their approach to a specific design challenge, demonstrating problem-solving, strategic thinking, and content design expertise.

• Final Interview: Likely with senior leadership to assess cultural fit, strategic alignment, and overall suitability for the lead role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your leadership, content design expertise, and ability to handle complex financial information.

• Structure Case Studies: For each project, clearly articulate:

  • The problem/challenge (especially complex financial concepts).
  • Your role and leadership contributions.
  • The process followed (discovery, design, collaboration, iteration).
  • Key decisions made and rationale.
  • The solutions/content created.
  • Measurable outcomes and impact (customer satisfaction, engagement, efficiency).

• Highlight Leadership: Emphasize how you led the multidisciplinary squad, managed dependencies, and influenced stakeholders.

• Demonstrate Process: Show your understanding of agile workflows and how you embed content design within them.

• Focus on Accessibility & Clarity: Explicitly point out how your work ensures accessibility and translates complex information into plain language.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle conflicting stakeholder feedback, and your approach to mentoring junior designers.

Challenge Preparation:

• Anticipate a challenge that requires you to outline how you would approach a specific content design problem within financial services, or how you would lead a squad to tackle a complex user journey.

• Focus on your methodology: how you would gather insights, define requirements, involve stakeholders, develop content, and ensure quality and accessibility.

• Practice articulating your thought process clearly and concisely, as if presenting to a cross-functional team.

📝 Enhancement Note: The emphasis on a portfolio review and potential case study highlights the practical, results-oriented nature of this role. Candidates must be prepared to not only discuss their experience but also demonstrate their capabilities through tangible examples of their work and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (explicitly mentioned). This is a standard tool for collaborative design, wireframing, and prototyping in modern product teams.

• Content Management Systems (CMS): While not explicitly named, experience with CMS platforms used for publishing digital content is likely beneficial.

• Collaboration Tools: Tools like Jira, Confluence, Slack, Microsoft Teams are standard in agile environments for project management, documentation, and communication.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics or Adobe Analytics to understand user behavior and content performance.

• User Feedback Platforms: Tools for collecting and analyzing customer feedback (e.g., surveys, feedback widgets).

• Data Visualization: Familiarity with tools like Tableau or Power BI for presenting performance metrics and insights to stakeholders.

CRM & Automation:

• CRM Systems: While not directly a CRM role, understanding how content impacts customer journeys within CRM systems (e.g., Salesforce, Microsoft Dynamics) could be advantageous.

• Marketing Automation: Awareness of how content integrates with marketing automation platforms for customer communication.

• AI/LLM Platforms: Experience or understanding of how to leverage AI and Large Language Models for content generation, analysis, or customer interaction design.

📝 Enhancement Note: Proficiency in Figma is a must. Awareness of the broader tech stack used in product development and customer experience management within a large financial institution is highly beneficial, demonstrating an understanding of how content fits into the larger operational ecosystem.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A primary value, driven by the company's mission to "help Britain prosper." This translates to designing experiences that are genuinely beneficial and understandable for customers.

• Integrity & Trust: Essential in financial services. Content must be accurate, transparent, and build customer confidence.

• Excellence & Continuous Improvement: Encouraged through agile methodologies, the drive to champion design disciplines, and the pursuit of high-quality, accessible content.

• Inclusion & Diversity: A stated commitment to creating an inclusive environment where everyone can thrive, reflecting in accessible and inclusive content design.

• Collaboration: Working effectively across multidisciplinary squads and with diverse stakeholders is fundamental.

Collaboration Style:

• Agile & Iterative: Collaboration is expected to be dynamic, involving frequent feedback loops, cross-functional workshops, and design crits.

• Cross-Functional Integration: Strong emphasis on working closely with product managers, engineers, risk, and legal teams to ensure content is aligned with business goals, technical feasibility, and regulatory compliance.

• Mentorship & Support: The role involves supporting other content designers, fostering a culture of shared learning and best practice.

• Data-Informed: Collaboration is underpinned by evidence and insights, encouraging a data-driven approach to design decisions.

📝 Enhancement Note: The company's values are deeply intertwined with its role in financial services and its commitment to diversity and inclusion. Candidates should demonstrate how their approach to content design and team leadership aligns with these core principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: Translating highly complex financial regulations, products, and services into simple, clear, and engaging content for a diverse customer base.

• Stakeholder Alignment: Balancing the needs and perspectives of various stakeholders (product, engineering, risk, legal, marketing) to ensure cohesive and compliant customer experiences.

• Agile Pace vs. Rigor: Operating effectively within a fast-paced agile environment while adhering to the strict compliance and accuracy requirements of the financial services industry.

• Championing Design: Advocating for and evolving the Content Design discipline within a large organization, ensuring its value is recognized and integrated effectively.

• AI/LLM Integration: Staying abreast of and strategically applying emerging AI and LLM technologies to enhance customer experiences without compromising accuracy or compliance.

Learning & Development Opportunities:

• Specialized Financial Domain Knowledge: Gaining deep expertise in financial products, services, and regulatory frameworks.

• Advanced Content Strategy: Developing sophisticated strategies for complex information architecture, tone of voice, and brand storytelling within a regulated sector.

• Leadership & Team Management: Honing skills in leading diverse teams, mentoring designers, and driving strategic initiatives.

• Emerging Technology Application: Practical experience applying AI and LLM technologies in a real-world, customer-facing product environment.

• Industry Best Practices: Staying current with evolving best practices in content design, UX writing, accessibility, and digital product development.

📝 Enhancement Note: The challenges are typical for senior roles in regulated industries, requiring strong analytical, communication, and problem-solving skills. The growth opportunities are significant, offering specialization and leadership development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly complex financial concept or regulation into clear, accessible customer-facing content. What was your process, and what were the results?" (Focus on your methodology, understanding of finance, and impact).

• "How would you lead a multidisciplinary squad to deliver a new feature within an agile sprint, ensuring both speed and high-quality, compliant content?" (Highlight your leadership, agile experience, and understanding of balancing velocity with rigor).

• "Imagine you have conflicting feedback from Product, Risk, and Legal on a piece of content. How would you approach resolving these differences to ensure the best customer outcome while meeting business needs?" (Demonstrate your negotiation, stakeholder management, and strategic prioritization skills). Company & Culture Questions:

• "What do you know about Lloyds Banking Group's mission ('to help Britain prosper') and how would your role as a Lead Content Designer contribute to it?" (Show you've researched the company and understand its purpose).

• "Our company values integrity and customer focus. How do these values influence your approach to content design and team leadership?" (Align your responses with the stated company values).

• "How do you stay current with best practices in Content Design, accessibility, and emerging technologies like AI/LLMs, especially within a regulated industry?" (Demonstrate your commitment to continuous learning). Portfolio Presentation Strategy:

• Tell a Story: Frame your portfolio pieces as compelling narratives of problem-solving and impact.

• Quantify Outcomes: Wherever possible, use data and metrics to demonstrate the success of your work (e.g., improved conversion rates, reduced support queries, increased customer satisfaction scores).

• Show Your Leadership: Clearly articulate your role in leading the team, making strategic decisions, and influencing stakeholders.

• Explain Your Process: Walk through your design and content development process, highlighting how you incorporated user research, stakeholder feedback, and compliance requirements.

• Be Prepared for Deep Dives: Anticipate detailed questions about specific projects, your design choices, and how you handled challenges.

📝 Enhancement Note: Preparation should focus on demonstrating leadership, strategic thinking, and practical application of content design principles within the specific context of financial services and agile delivery. The portfolio is a key tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating leadership in content design, experience with complex financial concepts, and successful collaboration within agile, multidisciplinary teams. Ensure case studies clearly articulate the problem, your solution, your leadership role, and measurable outcomes.

• Resume Optimization: Update your resume to prominently feature keywords such as "Squad Lead," "Lead Content Designer," "Agile," "Figma," "Stakeholder Management," "Financial Services," "Accessibility," and "Customer Experience." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to present your portfolio and discuss your approach to typical operational and design challenges in financial services.

• Company Research: Thoroughly research Lloyds Banking Group's mission, values, and recent initiatives, particularly in areas like digital transformation, customer experience, and AI. Understand their commitment to diversity, inclusion, and flexible working.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.