Showroom Design Consultant

📍 Job Overview

Job Title: Showroom Design Consultant

Company: Mohawk Industries (Dal-Tile)

Location: Dallas, Texas

Job Type: Full-Time

Category: Sales / Interior Design / Customer Experience

Date Posted: 2026-09-24

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive showroom sales and brand awareness by providing expert interior design advice and product selection guidance for tile and natural stone.

• Cultivate new business opportunities through proactive prospecting, focusing on custom builders and residential designers.

• Enhance customer experience by meticulously logging client interactions, preferences, and selections in the Customer Management Tool (CMT).

• Maintain showroom excellence through effective sample management, merchandising, and organizing client and industry events.

• Uphold a high standard of customer service, ensuring thorough follow-up to facilitate sales closure and build lasting client relationships.

📝 Enhancement Note: This role blends sales, customer service, and interior design expertise within a manufacturing retail environment. The emphasis on using the showroom as a primary sales tool and the requirement for Saturday work indicate a customer-centric, results-driven sales role with a strong design component.

📈 Primary Responsibilities

• Provide expert interior design advice and in-depth product knowledge on tile and natural stone selections to facilitate customer project completion and influence purchasing decisions.

• Log all client showroom visits, contact information, and detailed customer preferences and selection notes within the Customer Management Tool (CMT), ensuring comprehensive lead tracking and follow-up.

• Proactively prospect for new business opportunities, with a strategic focus on engaging custom builders and residential designers, and conduct outside sales calls as necessary to expand the client base.

• Manage and maintain showroom samples, displays, and merchandising according to Marketing standards, including ordering, receiving, updating models, and shipping customer examples to support sales.

• Plan, host, and promote showroom tours and events for industry professionals and clients to drive sales, build brand awareness, and foster strong industry relationships.

• Collaborate effectively with internal sales teams and management to report monthly sales closures and contribute to overall sales targets.

• Stay current with the latest design trends, product offerings, and competitor activities through supplier engagement and attendance at relevant trade events.

📝 Enhancement Note: The responsibilities clearly indicate a dual focus on direct sales within the showroom and proactive business development through external outreach. The requirement to log detailed information in CMT highlights the importance of data integrity and sales process adherence.

🎓 Skills & Qualifications

Education:

• A four-year degree in a related field (e.g., Interior Design, Architecture, Marketing, Business) AND four years of related experience, OR a two-year degree with two years of related experience. Experience:

• Minimum of 2-4 years of experience in a client-facing sales, design consulting, or showroom-based role, preferably within the building materials, home furnishings, or interior design industry.

• Demonstrated experience in managing a sales pipeline, client relationship management, and achieving sales targets. Required Skills:

• Interior Design Acumen: Strong understanding of design principles, color coordination, space planning, and current interior design trends. Ability to read and interpret blueprints.

• Product Expertise: Aptitude for quickly learning and articulating detailed product knowledge on tile and natural stone specifications, applications, and benefits.

• Sales & Customer Engagement: Proven ability to engage customers, understand their needs, provide tailored solutions, and close sales. Excellent customer service and relationship-building skills.

• Communication Skills: Exceptional oral, written, listening, and interpersonal communication skills to effectively interact with diverse clients, internal teams, and management.

• CRM Proficiency: Experience with Customer Management Tools (CMT) or similar CRM systems for logging client interactions, tracking leads, and managing sales activities.

• Technical Skills: Proficient in MS Office Suite (Word, Excel, PowerPoint) for reporting, presentations, and general office tasks.

Preferred Skills:

• Experience with tile and natural stone product lines.

• Proven track record in prospecting and generating new business, particularly with custom builders and residential designers.

• Experience in event planning and execution for client or industry engagement.

• Familiarity with design software or visualization tools.

📝 Enhancement Note: The experience requirement is flexible, allowing candidates with a two-year degree and more direct experience to qualify, alongside those with a four-year degree and less experience. The emphasis on "creative thinking" and "conceptualize innovative and imaginative solutions" suggests a need for problem-solving skills beyond standard sales.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of interior design projects, highlighting your ability to select and specify tile and natural stone products.

• Include case studies demonstrating successful client engagement, problem-solving, and sales closure, detailing the process from initial contact to final purchase.

• Provide evidence of your ability to maintain and present product samples and merchandising effectively, possibly through visual aids or showroom setup examples.

• Illustrate your approach to customer relationship management, including how you track client preferences and follow up on leads, potentially referencing your experience with CRM tools. Process Documentation:

• Demonstrate a structured approach to client consultation, from initial needs assessment to final product selection and sales closing.

• Detail your methods for prospecting and business development, including outbound sales strategies and lead generation techniques.

• Explain your process for sample management, showroom maintenance, and event planning, showcasing organizational skills and attention to detail.

• Outline your workflow for logging client interactions and sales data in a CRM system, emphasizing accuracy and timely updates.

📝 Enhancement Note: While not explicitly stated as a formal portfolio requirement, the nature of the role and responsibilities suggests that candidates who can present tangible examples of their design work, sales process, and client management skills will be at a significant advantage.

💵 Compensation & Benefits

Salary Range:

• Given the experience level (2-5 years), location (Dallas, TX), and industry (manufacturing/retail sales with design component), a competitive salary range for a Showroom Design Consultant is estimated between $55,000 and $75,000 annually. This range may vary based on specific experience, performance metrics, and commission structures. Benefits:

• Comprehensive Medical and Dental insurance plans.

• Company Match on 401k contributions to support retirement savings.

• Employee Purchase Discount on company products.

• Tuition Reimbursement program to support ongoing education and professional development.

• Potential for performance-based bonuses or commissions tied to sales closures. Working Hours:

• Full-time, typically 40 hours per week.

• Mandatory requirement to work Saturdays.

• Evening hours may be required, especially for client appointments or events.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for similar roles in the Dallas metropolitan area, considering the combination of sales and design responsibilities. The mandatory Saturday work is a key factor in scheduling and work-life balance considerations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials Manufacturing & Distribution (specifically Tile and Natural Stone). Mohawk Industries is a global leader in flooring and home renovation products. Dal-Tile is its primary brand in the tile and stone segment, operating extensive manufacturing facilities and a widespread distribution network.

Company Size: Mohawk Industries is a large, publicly traded corporation (NYSE: MHK) with tens of thousands of employees globally. Dal-Tile operates as a significant subsidiary with a substantial workforce and numerous showrooms across the U.S.

Founded: Dal-Tile was founded in 1947, with Mohawk Industries acquiring it in 2003. This history provides a foundation of established industry presence and expertise.

Team Structure:

• The Showroom Design Consultant will likely be part of a regional sales team, reporting to a Showroom Manager or Regional Sales Manager.

• The team will include other sales consultants, showroom staff, and potentially administrative support.

• Close collaboration with marketing, logistics, and manufacturing teams is expected to ensure product availability and customer satisfaction. Methodology:

• Data-Driven Sales: Emphasis on using CRM data (CMT) to track customer interactions, sales performance, and identify opportunities for growth.

• Customer-Centric Approach: Focus on understanding individual client needs and providing tailored design solutions and product recommendations.

• Showroom as a Sales Engine: Utilizing the physical showroom space as a primary tool for product demonstration, client engagement, and sales conversion.

• Continuous Improvement: Encouraging ongoing learning about new products, design trends, and sales techniques.

Company Website: https://www.mohawkind.com/, https://www.dal-tile.com/

📝 Enhancement Note: As a subsidiary of a large corporation, Dal-Tile likely benefits from corporate resources while maintaining a focused approach within its specific market segment. The culture is described as "family-friendly" with a commitment to "promoting from within," suggesting opportunities for career advancement and a supportive work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on client-facing sales and design. It represents a mid-level position within a sales and customer experience track, requiring a blend of sales acumen and design sensibility. It's a crucial role for driving direct revenue through showroom engagement.

Reporting Structure: Typically, the Showroom Design Consultant reports to a Showroom Manager or a Sales Manager who oversees a territory or multiple showrooms. This structure allows for direct guidance on sales targets, customer engagement strategies, and showroom operations.

Operations Impact: The Showroom Design Consultant directly impacts revenue through sales conversions and indirectly influences brand perception and customer loyalty through exceptional design consultation and service. Their ability to effectively utilize the showroom as a sales tool and prospect for new business is critical to the company's sales growth and market share in the Dallas region.

Growth Opportunities:

• Senior Design Consultant/Specialist: Advancement into roles with more complex projects, key account management, or specialization in specific product lines or design styles.

• Showroom Management: Progression to managing a showroom, including P&L responsibility, team leadership, and strategic sales planning for the location.

• Sales Management: Transitioning into roles managing a sales team, territory, or regional sales operations.

• Product Development/Marketing: Opportunities to leverage design and market insights for product development or marketing initiatives within Dal-Tile or Mohawk Industries.

📝 Enhancement Note: The "promoting from within" philosophy mentioned in the company description is a strong indicator that this role can serve as a stepping stone to leadership positions within Dal-Tile's sales and operations structure.

🌐 Work Environment

Office Type: The primary work environment is a retail showroom. This is a customer-facing space designed to showcase products, including displays, sample boards, and consultation areas. It requires a professional and aesthetically pleasing presentation at all times.

Office Location(s): Dallas, Texas (specific address provided: 75207-3604). This location serves the Dallas metropolitan area, a significant market for construction, design, and home renovation.

Workspace Context:

• Collaborative & Customer-Focused: The showroom is a hub for client interactions, requiring a professional, welcoming, and organized atmosphere. Collaboration with colleagues is essential for sharing product knowledge, client insights, and supporting team sales goals.

• Product-Rich Environment: Surrounded by extensive displays of tile and stone samples, requiring organization and an eye for visual merchandising.

• Sales Tools & Technology: Access to CMT (Customer Management Tool), MS Office, and potentially design visualization software.

Work Schedule:

• Full-time, with a mandatory requirement for working Saturdays.

• Occasional evening hours may be necessary for client appointments or special events.

• The role requires standing for extended periods, moving around the showroom, and potentially lifting up to 50 lbs.

📝 Enhancement Note: The physical demands of the role, including standing for long periods and occasional lifting, are typical for showroom-based sales positions. The mandatory Saturday work is a critical factor for candidates to consider.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Typically conducted by HR or a hiring manager to assess basic qualifications, experience, and cultural fit.

• In-Depth Interview: May involve a panel interview with sales management and potentially a senior designer. This stage will focus on design knowledge, sales approach, customer service philosophy, and problem-solving skills.

• Showroom/Design Challenge: Candidates may be asked to present a design concept, walk through a hypothetical client scenario, or demonstrate product knowledge. This assesses practical application of skills.

• Final Interview: Often with a senior leader to confirm fit and discuss compensation and benefits.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 of your strongest projects that best demonstrate your interior design skills, product selection capabilities, and ability to work with materials like tile and stone.

• Highlight Process & Results: For each project, clearly articulate the client's needs, your design approach, the specific products you recommended, and the successful outcome (e.g., client satisfaction, sales closure, project completion).

• Quantify Impact: If possible, include metrics such as project value, sales figures, or client retention rates.

• Showcase Technical Skills: Include examples that demonstrate your ability to read blueprints, understand color theory, and present design concepts effectively.

• Organize for Clarity: Present your portfolio in a professional, easy-to-navigate format (e.g., digital presentation, bound book).

Challenge Preparation:

• Client Scenario: Be prepared to discuss how you would handle common client requests, objections, or design dilemmas within a showroom setting.

• Product Knowledge: Review common tile and stone types, their applications, benefits, and potential challenges.

• Sales Process: Articulate your approach to guiding a customer from initial inquiry through product selection and closing the sale, emphasizing consultative selling.

• Showroom Management: Think about how you would contribute to maintaining an organized, appealing, and effective showroom environment.

📝 Enhancement Note: The emphasis on "customer experience" and "influence sales/purchasing decisions" suggests that interviewers will look for candidates who can balance design aesthetics with commercial objectives. The CMT system implies a need for candidates who are comfortable with sales tracking and data entry.

🛠 Tools & Technology Stack

Primary Tools:

• Customer Management Tool (CMT): Essential for logging client visits, contact information, preferences, selection notes, and tracking leads through to sales closure. Proficiency or quick learning ability is crucial.

• MS Office Suite:

  • Word: For creating proposals, follow-up communications, and general documentation.
  • Excel: For tracking sales data, managing client lists, and basic reporting.
  • PowerPoint: For presentations to clients, management, or for hosting events.

Analytics & Reporting:

• While not explicitly stated, candidates will likely use CMT data to generate basic sales reports.

• Understanding of how to track personal sales performance against targets will be necessary. CRM & Automation:

• CMT: The primary CRM system for sales and customer data management.

• Email & Calendar: Standard business communication tools for scheduling appointments, client follow-ups, and team coordination.

📝 Enhancement Note: Proficiency in a CRM system like CMT is highlighted as a key requirement. Candidates should be prepared to discuss their experience with similar sales tracking and customer management software.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Prioritizing client needs, providing exceptional service, and building lasting relationships.

• Sales Driven: A commitment to achieving and exceeding sales targets through effective consultation and product recommendation.

• Design Excellence: Maintaining high standards for aesthetic presentation, product knowledge, and design advice.

• Teamwork & Collaboration: Working effectively with colleagues to support overall showroom success and share best practices.

• Integrity & Professionalism: Conducting business with honesty, respect, and a professional demeanor at all times.

Collaboration Style:

• Cross-functional: Working closely with showroom managers, other sales consultants, and potentially marketing teams for events and merchandising.

• Client-Centric: Collaborating with clients to understand their vision and translate it into tangible design solutions using Dal-Tile products.

• Supportive: Encouraging a culture where team members assist each other in achieving sales goals and providing excellent customer service.

📝 Enhancement Note: The company culture emphasizes a balance between individual performance (sales targets) and team support ("close-knit team," "family-friendly"). The "promoting from within" philosophy suggests a value placed on employee development and loyalty.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Sales and Design: Effectively merging the consultative, aesthetic demands of interior design with the quantitative pressure of sales targets.

• Working Saturdays: Adapting to a work schedule that includes weekends, which is common in retail but requires careful personal time management.

• Product Complexity: Mastering a wide range of tile and natural stone products, their technical specifications, and best applications.

• Market Competition: Differentiating Dal-Tile products and services in a competitive market against other manufacturers and local suppliers.

• Prospecting Effectiveness: Consistently generating new leads and converting them into sales amidst busy showroom traffic.

Learning & Development Opportunities:

• Product Training: Ongoing education on new product lines, materials, and installation techniques.

• Sales Skills Development: Training in consultative selling, negotiation, and customer relationship management.

• Design Trends: Opportunities to stay current with interior design trends through industry publications, trade shows, and internal resources.

• Career Progression: Clear pathways for advancement into senior sales roles, management, or specialized positions within Dal-Tile.

📝 Enhancement Note: The role presents a dynamic challenge for individuals who enjoy a blend of creative problem-solving and results-oriented sales. The company's commitment to internal promotion suggests that dedicated employees can build long-term careers.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to understanding a client's design vision and translating it into specific product recommendations." (Focus on active listening, needs assessment, and solution-oriented recommendations.)

• "How do you balance the need to close a sale with providing genuine, value-added design advice?" (Highlight consultative selling and building long-term client trust.)

• "Walk me through a time you successfully prospected for new business and converted a lead into a sale." (Prepare a STAR method response focusing on initiative, process, and results.)

• "How do you stay current with interior design trends and product knowledge in the tile and stone industry?" (Emphasize proactive learning, industry engagement, and continuous education.) Company & Culture Questions:

• "Why are you interested in Dal-Tile and this specific role as a Showroom Design Consultant?" (Research Dal-Tile's market position, values, and product offerings. Connect your skills to the role's requirements.)

• "How would you contribute to maintaining a positive and productive showroom environment?" (Discuss teamwork, customer service, and proactive problem-solving.)

• "How do you handle working weekends or evenings?" (Be prepared to confirm your understanding and acceptance of the Saturday requirement.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, frame it as a narrative: the client's challenge, your creative solution, the products used, and the successful outcome.

• Quantify Achievements: Where possible, use numbers to illustrate the impact of your design choices or sales efforts (e.g., "increased client satisfaction by X%," "closed a project valued at $Y").

• Showcase Process: Briefly explain your design process and how you utilized tools like CMT or design principles.

• Enthusiasm for Product: Convey genuine passion for tile and natural stone and how they can enhance living spaces.

📝 Enhancement Note: Interviewers will be assessing not only your technical skills but also your personality, work ethic, and ability to represent the Dal-Tile brand. Demonstrating enthusiasm, professionalism, and a clear understanding of the sales and design aspects of the role is key.

📌 Application Steps

To apply for this Showroom Design Consultant position:

• Navigate to the Mohawk Industries careers portal via the provided URL.

• Submit your resume and cover letter, tailoring both to highlight your relevant interior design, sales, and customer service experience.

• Portfolio Preparation: Ensure your portfolio is ready for review, showcasing your best design projects, sales success stories, and ability to work with materials like tile and stone. Be prepared to discuss specific examples.

• Resume Optimization: Clearly list your experience with CRM tools (especially if you have experience with systems similar to CMT), MS Office proficiency, and any direct experience with building materials or interior design.

• Interview Practice: Prepare to answer behavioral and situational questions related to sales, design consultation, and customer service. Practice articulating your design process and sales approach.

• Company Research: Familiarize yourself with Dal-Tile's product lines, brand mission, and the Dallas market to demonstrate your interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.