Senior Web Designer, Shopify

📍 Job Overview

Job Title: Senior Web Designer, Shopify

Company: KittySpout

Location: Belgrade, Serbia (Fully Remote)

Job Type: CONTRACTOR

Category: Revenue Operations (specifically focused on GTM Enablement and Digital Experience Optimization)

Date Posted: November 03, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in website conversion rates and user experience through expert Shopify design and implementation.

• Develop and maintain a robust Figma design system that empowers AI-driven content creation and ensures brand consistency across multiple DTC brands.

• Collaborate closely with Brand & Community and CRO leadership to translate business objectives into visually compelling and high-converting web pages.

• Utilize AI-first design methodologies to accelerate the design process, explore creative directions, and deliver assets efficiently within a fast-paced environment.

• Own the brand direction and visual elevation of two distinct DTC pet brands, ensuring they stand out as premium and unique within a competitive market.

📝 Enhancement Note: While the title is "Senior Web Designer," the core responsibilities, focus on conversion, collaboration with CRO, and the goal of elevating a DTC brand's digital presence strongly align with a role supporting GTM enablement within Revenue Operations. This role is critical for optimizing the digital customer journey and directly impacts revenue generation through enhanced conversion rates.

📈 Primary Responsibilities

• Lead the complete website revamp and upgrade for two distinct DTC pet brands, focusing on enhancing visual appeal, uniqueness, and premium feel while maintaining strong conversion principles.

• Develop a comprehensive, mobile-first Figma design system for both brands, encompassing typography, color palettes, spacing, components, and reusable section templates.

• Design 8-10 signature, conversion-optimized sections per brand (e.g., hero, product benefits, social proof, bundles, brand story) for both mobile and desktop views.

• Implement conversion-led design principles across all web pages, ensuring clear visual hierarchy, prominent calls-to-action, benefit-driven content, and fast, thumb-friendly mobile layouts.

• Collaborate with the CRO Lead to launch major new sections as A/B split tests, meticulously analyzing results to refine the design system and improve performance.

• Conduct thorough reviews of existing brand guidelines, competitor websites, and market trends to propose 2-3 distinct web design directions for each brand within the first two weeks of engagement.

• Own the final sign-off of brand direction and design system elements with the CEO and Head of Brand & Community, ensuring alignment with strategic business goals.

• Provide clean Figma files, clear usage rules, and a concise walkthrough to the internal team, enabling them to extend the design system using AI tools effectively.

• Review and provide feedback on the first new sections built by the internal team using AI from the design system to ensure brand consistency and quality.

📝 Enhancement Note: The emphasis on conversion, split testing, and direct impact on revenue metrics places this role firmly within the GTM operations and digital experience optimization sphere, requiring a strategic approach beyond traditional web design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of digital design principles, user experience (UX), and user interface (UI) design is essential. Equivalent practical experience and a robust portfolio will be prioritized.

Experience:

• Minimum of 5 years of professional web design experience, with a proven track record in e-commerce.

• Extensive experience designing and optimizing Shopify websites.

• Demonstrated experience in elevating existing e-commerce brands to a more premium and distinctive look and feel without compromising core functionality or conversion effectiveness. Required Skills:

• Expertise in Figma: Proficient in creating and managing complex design systems, components, prototyping, and collaboration within Figma.

• AI-First Design: Significant experience leveraging AI tools for image generation, layout exploration, asset production, and accelerating the design workflow.

• Conversion-Led Design: Deep understanding of conversion rate optimization (CRO) principles, including visual hierarchy, persuasive copywriting, clear calls-to-action, social proof, and fast page load optimization.

• Shopify E-commerce Design: Proven ability to design high-converting Shopify storefronts that align with brand identity and drive sales.

• Mobile-First Design: Ability to design intuitively for mobile devices first, ensuring a seamless and engaging user experience across all screen sizes.

• Design Systems Development: Skill in creating well-documented, extendable design systems that facilitate efficient design and development workflows for internal teams and AI tools.

• Brand Elevation: Capability to build upon existing brand guidelines, infusing uniqueness and premium aesthetics without a full rebrand.

• Collaboration & Communication: Excellent verbal and written communication skills in English; ability to take direction, provide constructive feedback, and work effectively with cross-functional teams.

Preferred Skills:

• Experience within the pet industry or with Direct-to-Consumer (DTC) brands.

• Familiarity with A/B testing methodologies and interpreting performance data from CRO initiatives.

• Understanding of web development principles and how designs translate into functional web pages.

• Experience with other design and prototyping tools.

📝 Enhancement Note: The requirement for AI-first design and creating an extendable design system points to a forward-thinking operations approach, aiming for scalable and efficient digital asset management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing live e-commerce websites, with a strong emphasis on Shopify sites that demonstrate exceptional taste, creativity, and a premium aesthetic that surpasses industry norms.

• Specific case studies highlighting instances where you have successfully elevated existing e-commerce brands, detailing the process of enhancing their look and feel while maintaining or improving conversion rates.

• Examples of AI-assisted design workflows, demonstrating how AI tools were integrated to accelerate concept exploration, asset creation, or iteration cycles.

• Demonstrations of well-structured Figma design systems, illustrating component libraries, style guides, and their application in creating cohesive brand experiences.

• Evidence of conversion-focused design strategies, including examples of how specific design elements or page structures were implemented to improve key metrics like conversion rate, average order value, or visitor engagement. Process Documentation:

• Ability to document design processes clearly, including workflow design, rationale behind design decisions, and integration with AI tools.

• Experience in creating actionable usage rules and guidelines for design systems that enable non-designers and AI to extend the system effectively.

• Documentation of A/B testing results and how design iterations directly influenced conversion rate improvements, showcasing a data-driven approach to design.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates AI integration, conversion-led design, and the creation of an extendable design system is crucial for this role, indicating a need for a designer who can contribute to scalable operational efficiency in digital asset creation.

💵 Compensation & Benefits

Salary Range: USD $35 – $70 per hour (based on experience and portfolio).

Estimated Project Hours: The initial website revamp project is estimated at 40–80 hours over 4–8 weeks. This is an ongoing contractor role with potential for further design work.

Benefits:

• Flexible Remote Work: Fully remote position, allowing for work from any location.

• Direct Impact: Opportunity to work directly with the founder and have a significant impact on a fast-growing DTC company scaling to $100M+.

• Challenging Projects: Engage in high-impact projects like a full website revamp and ongoing design enhancements.

• Continuous Learning: Exposure to cutting-edge AI design tools and methodologies.

• Performance-Based Growth: Potential for ongoing work and increased project scope based on performance and results.

• Competitive Hourly Rate: Compensation reflecting expertise and the value brought to the company.

Working Hours: This is a contractor role with an estimated 20 hours per week for the initial project phase. The role requires speed and responsiveness, with a strong emphasis on turning feedback around the same day. Specific hours are flexible but availability for timely communication and collaboration is key.

📝 Enhancement Note: The salary range is provided based on the explicit information in the job description. The estimated weekly hours are derived from the total project hours and duration, assuming a part-time commitment for the initial phase. The benefits are inferred from the company's description of its culture and the nature of a remote contractor role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) Pet Brand, operating within the broader E-commerce and Retail sectors.

Company Size: Described as a "lean, senior team" that has achieved over $50M in annual revenue and is scaling towards $100M+. This suggests a dynamic, agile organization with a significant market presence.

Founded: KittySpout has launched a second brand, indicating growth and strategic expansion. The founding date is not specified, but the company's rapid growth suggests a relatively established yet highly scalable operation.

Team Structure:

• A lean, senior team structure where each member has a massive impact.

• Direct collaboration with the founder, Head of Brand & Community, and the CRO Lead.

• Cross-functional collaboration is implied through the involvement of Brand, CRO, and potentially web development/AI teams. Methodology:

• Data-Driven Decisions: Operations are guided by data analysis and split-testing results.

• Agile & Fast-Paced: The team moves quickly, prioritizes speed, and uses creativity to achieve goals efficiently.

• AI Integration: AI tools are actively used for exploration, production, and extending design capabilities.

• Conversion Optimization: A core focus on designing and testing to maximize conversion rates and revenue.

Company Website: https://www.kittyspout.com/ (Note: This is a placeholder; the actual company website for KittySpout should be verified.)

📝 Enhancement Note: The company culture is heavily defined by a "will-to-win" attitude, a focus on creative problem-solving with limited resources, and a commitment to speed and data-driven execution. This is not a typical corporate environment but rather a high-performance, results-oriented startup culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Web Designer" but functions with a strategic impact akin to a Digital Experience Operations Specialist or GTM Digital Lead. It requires a blend of high-level design expertise, strategic understanding of conversion, and operational execution in building scalable design systems. The seniority is reflected in the expectation of 5+ years of experience and the ability to lead a major project like a website revamp.

Reporting Structure: The Senior Web Designer will report to the Head of Brand & Community and collaborate closely with the CRO Lead. This structure emphasizes a direct line to brand strategy and performance marketing operations.

Operations Impact: The primary impact of this role is on revenue generation through enhanced website conversion rates and brand perception. By elevating the digital presence and creating a more effective user journey, the designer directly contributes to increased sales, customer acquisition, and brand loyalty, aligning with key GTM and Revenue Operations objectives.

Growth Opportunities:

• Ongoing Project Work: Potential for continuous engagement and involvement in future design projects as the company scales.

• Skill Specialization: Deepen expertise in AI-first design, advanced Figma capabilities, and conversion-driven e-commerce strategies.

• Strategic Influence: Contribute to the strategic direction of the company's digital presence and brand evolution.

• Leadership Potential: As the company grows, opportunities may arise to lead design initiatives or mentor junior team members, if the role evolves into a more permanent position.

📝 Enhancement Note: The growth path in this role is less about traditional hierarchical advancement and more about increasing scope, strategic contribution, and expertise in high-demand areas like AI-driven design and conversion optimization within a growing DTC business.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, self-managed work environment.

Office Location(s): While the role is fully remote, the specified location is Belgrade, Serbia. This may indicate an anchor point for legal or administrative purposes, but the work itself is conducted remotely.

Workspace Context:

• Independent Work: Requires self-discipline, time management, and the ability to work autonomously without direct, constant supervision.

• Digital Collaboration: Relies heavily on digital tools for communication, collaboration, and project management (e.g., Figma, Slack, project management software).

• Fast-Paced & Results-Oriented: The environment is dynamic, demanding quick turnaround times for feedback and deliverables, and is focused on achieving tangible results.

• Direct Access: Opportunity to work directly with senior leadership, fostering a collaborative and impactful work experience.

Work Schedule: Flexible, with an estimated 20 hours per week for the initial project. However, the culture emphasizes "Speed Is King," requiring same-day feedback turnaround and a proactive approach to communication, meaning availability during core business hours for collaboration is beneficial.

📝 Enhancement Note: The remote nature combined with a high-performance culture means candidates must be proactive communicators and self-starters, comfortable with asynchronous work but also responsive when needed for real-time collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Application & Screening: Initial review of applications and portfolios to assess basic qualifications and alignment with requirements.

• Portfolio Review: A critical stage where the quality, relevance, and taste demonstrated in the candidate's portfolio (specifically e-commerce, Shopify, brand elevation, and AI usage) will be heavily scrutinized.

• Paid Test: A real-world assignment, designing one section for one of the brands, paid at the candidate's hourly rate. This assesses practical skills, speed, and fit with the company's workflow and AI integration expectations.

• Final Interview: Likely a discussion with senior leadership (e.g., CEO, Head of Brand & Community) to assess cultural fit, strategic thinking, and overall alignment with company values and goals.

• Project Kickoff: Successful candidates will move on to the initial project phase.

Portfolio Review Tips:

• Showcase Shopify Excellence: Prioritize examples of high-converting Shopify sites that demonstrate a premium aesthetic and unique design.

• Highlight Brand Elevation: Include case studies that clearly articulate your process for elevating existing brands, showing before-and-after scenarios or detailing your strategic approach.

• Demonstrate AI Proficiency: Integrate examples of how you've used AI tools in your design workflow. This could be through mood boards, concept exploration, or asset generation.

• Figma Design System Examples: Present clear, well-structured examples of design systems you've built in Figma, emphasizing components, guidelines, and scalability.

• Conversion Focus: For each project, briefly explain the conversion-oriented elements you implemented and, if possible, any measurable results.

• Conciseness & Clarity: Ensure your portfolio is easy to navigate, visually appealing, and that your contributions are clearly defined.

Challenge Preparation:

• Paid Test Strategy: Approach the paid test as a mini-project. Understand the brand, review competitors, and use AI tools to quickly generate diverse concepts. Focus on delivering a design that is both aesthetically pleasing and conversion-optimized, adhering to the principles of a design system.

• Cultural Alignment: Be prepared to discuss how your work style and values align with KittySpout's core values (Better Everyday, Speed Is King, Work Smart, Overdeliver).

• AI Integration: Be ready to discuss your experience with AI design tools, your perspective on their role in the future of design, and how you leverage them for efficiency.

• Brand Elevation Approach: Articulate your methodology for taking an existing brand and making it more unique and premium without losing its core identity.

📝 Enhancement Note: The inclusion of a paid test is a significant part of the hiring process, underscoring the company's focus on practical skills and immediate contribution. Candidates should treat this test as a high-stakes opportunity to demonstrate their capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Expertise in creating and managing design systems, components, prototyping, and collaborative workflows within Figma is essential.

• AI Design Tools: Proficiency in a range of AI tools for image generation (e.g., Midjourney, DALL-E), layout assistance, and potentially AI-powered site-building platforms is a must. The company expects candidates to "use AI image, layout and site-building tools every day."

Analytics & Reporting:

• Conversion Rate Optimization (CRO) Tools: While not directly used for design, an understanding of how designs impact metrics tracked by CRO tools (e.g., heatmaps, A/B testing platforms like Google Optimize, VWO, Optimizely) is crucial.

• Web Analytics: Familiarity with interpreting data from tools like Google Analytics to understand user behavior and conversion funnels.

CRM & Automation:

• Shopify Platform: Deep understanding of the Shopify platform's design capabilities, theme structure, and app integrations is fundamental.

• Potential for AI Extension Tools: The design system must be built in a way that AI tools can "extend it after handover," implying familiarity with the principles of AI-driven web development or content generation platforms.

📝 Enhancement Note: The explicit mention of "AI-first design" and the need for a design system that AI can extend highlights the cutting-edge nature of this role's technology requirements. Candidates should be prepared to discuss their experience and vision for AI in design operations.

👥 Team Culture & Values

Operations Values:

• Better Everyday: A commitment to continuous improvement, using split-test results to refine designs and the design system. This means embracing feedback and iterative development.

• Speed Is King: A value placed on rapid execution, quick turnaround times for feedback, and efficient workflows. Same-day feedback response is expected.

• Work Smart: Leveraging AI and efficient processes to achieve more with less. This involves strategic use of technology and creative problem-solving.

• Overdeliver: The expectation is to provide exceptional value, leaving behind a robust, scalable design system that can be leveraged for years to come, rather than just a set of static pages.

Collaboration Style:

• Direct & Proactive: Collaboration is expected to be direct, with a willingness to take direction from brand and CRO leads, but also to push back with data-backed or creatively superior ideas.

• Feedback-Oriented: Openness to receiving and acting upon feedback swiftly is paramount.

• Cross-Functional Integration: The role requires close collaboration with Brand & Community and CRO teams, implying a need for clear communication and shared understanding of goals.

• Results-Driven: The overarching style is focused on achieving measurable business outcomes, particularly in conversion and brand perception.

📝 Enhancement Note: The emphasis on specific, actionable values (Better Everyday, Speed Is King, Work Smart, Overdeliver) indicates a performance-driven culture where initiative, efficiency, and a results-oriented mindset are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Uniqueness with Conversion: The primary challenge will be to make two distinct brands more unique and premium while ensuring every page is designed to convert effectively. This requires a nuanced understanding of both aesthetics and performance marketing.

• AI Integration & Scalability: Designing a system that is not only visually coherent but also easily extendable by AI tools requires foresight and a deep understanding of both design principles and potential AI capabilities.

• Fast-Paced Environment: The "Speed Is King" value means working under tight deadlines and delivering high-quality work rapidly, requiring excellent time management and efficient workflows.

• Elevating Existing Brands: Working within established brand guidelines to create something new and elevated, rather than starting from scratch, requires strategic creativity and a keen eye for subtle improvements.

Learning & Development Opportunities:

• AI Design Frontier: Gain hands-on experience and expertise in cutting-edge AI design tools and workflows, positioning you at the forefront of design innovation.

• DTC E-commerce Mastery: Deepen your understanding of successful DTC strategies, conversion optimization, and brand building within a high-growth e-commerce environment.

• Strategic Design Impact: Contribute directly to a company's scaling efforts, seeing the tangible results of your design work on revenue and brand perception.

• Design System Best Practices: Hone your skills in creating scalable, AI-extendable design systems that set new standards for efficiency and brand consistency.

📝 Enhancement Note: The challenges presented are directly tied to the innovative nature of the role, particularly the integration of AI and the dual objective of aesthetic elevation and conversion optimization. Growth opportunities are significant for individuals looking to specialize in these high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking an existing e-commerce brand and elevating its website design to feel more premium and unique, while ensuring conversion rates are maintained or improved." (Focus on methodology, AI usage, and conversion principles.)

• "How would you approach building a Figma design system for two distinct brands that is robust enough for AI tools to extend it effectively?" (Focus on system architecture, component strategy, documentation, and AI compatibility.)

• "Walk us through a time you used AI tools to significantly accelerate your design process or explore creative directions. What were the outcomes?" (Focus on practical application, efficiency gains, and creative exploration.)

• "How do you balance aesthetic appeal with conversion-driven design elements like clear CTAs, benefit statements, and social proof?" (Focus on understanding of CRO principles and their integration into design.) Company & Culture Questions:

• "How do you embody our values of 'Better Everyday,' 'Speed Is King,' 'Work Smart,' and 'Overdeliver' in your design work?" (Prepare specific examples from your experience.)

• "Describe your experience working in a fast-paced, remote, or startup environment. How do you ensure productivity and effective collaboration?" (Highlight self-management, communication, and proactivity.)

• "What is your understanding of DTC pet brands and the competitive landscape? How would you ensure our brands stand out?" (Show research and strategic thinking about the market.) Portfolio Presentation Strategy:

• Curate Ruthlessly: Select only your strongest, most relevant e-commerce and Shopify examples. Prioritize projects that showcase brand elevation and AI integration.

• Tell the Story: For each project, clearly articulate the problem, your approach (especially AI usage and conversion focus), your solution, and the results. Use visual aids effectively.

• Highlight the Design System: If possible, showcase an example of a design system you've built, explaining its structure and benefits.

• Demonstrate AI Workflow: Be prepared to walk through how you used AI in a specific project – from ideation to asset finalization.

• Focus on Conversion Metrics: For relevant projects, quantify your impact by discussing conversion rate improvements or other relevant KPIs.

• Concise & Engaging: Keep your presentation focused and engaging, respecting the allocated time.

📝 Enhancement Note: The interview process emphasizes practical application (paid test), cultural fit, and a forward-thinking approach to design with AI. Candidates should prepare to demonstrate their skills and strategic thinking in these areas.

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📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest Shopify e-commerce design examples, specifically highlighting projects where you've elevated existing brands and utilized AI tools in your workflow. Ensure your Figma design system capabilities are evident.

• Resume Optimization: Update your resume to emphasize your 5+ years of web design experience, proficiency in Shopify, Figma, AI-first design, and conversion-led design principles. Quantify achievements wherever possible, especially regarding conversion rate improvements or efficiency gains.

• Paid Test Preparation: Be ready to demonstrate your skills in a paid test. Prepare by reviewing KittySpout's existing brands and competitors, and practice using AI tools to quickly generate design concepts and assets that align with conversion-focused principles.

• Company Research: Thoroughly research KittySpout, its brands, and its values. Understand their DTC model, their position in the pet industry, and their commitment to speed and AI. Prepare to articulate how your skills and approach align with their unique culture and operational demands.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.