Senior Web Designer, Shopify

📍 Job Overview

Job Title: Senior Web Designer, Shopify

Company: KittySpout

Location: Brasília, Brazil (Remote)

Job Type: Contractor

Category: Web Design & E-commerce Operations

Date Posted: November 03, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead a comprehensive website revamp for two Direct-to-Consumer (DTC) pet brands, focusing on elevating brand presence and conversion rates.

• Develop and implement a robust Figma design system to ensure brand consistency and facilitate AI-driven content creation.

• Collaborate closely with the Head of Brand & Community and CRO Lead to integrate conversion-focused design principles and optimize user experience.

• Drive innovation through AI-first design methodologies, leveraging AI tools for rapid exploration of design directions and asset production.

• Own the end-to-end design process for signature website sections, ensuring alignment with brand guidelines and performance targets.

📝 Enhancement Note: This role is structured as a contract position, with an initial project scope of 40-80 hours over 4-8 weeks, indicating a potential for ongoing work based on performance and business needs. The emphasis on AI-first design and the creation of a design system for AI extension highlights a forward-thinking approach to web development and operations within KittySpout.

📈 Primary Responsibilities

• Conduct thorough reviews of existing websites, brand guidelines, and competitor landscapes to propose 2-3 distinct web design directions for each brand.

• Architect and build a comprehensive, mobile-first web design system in Figma, encompassing typography, color palettes, spacing, components, and reusable section templates for both brands.

• Design 8-10 signature conversion-focused sections per brand (e.g., hero, product benefits, social proof, bundles, brand story) for both mobile and desktop views.

• Implement conversion-led design principles across all sections, ensuring clear visual hierarchy, prominent calls-to-action, benefit-driven messaging, and optimized mobile layouts.

• Oversee the development and launch of major new sections as A/B split tests in collaboration with the CRO Lead to validate conversion performance.

• Prepare and deliver clean Figma files, clear usage guidelines, and conduct a concise walkthrough to enable the internal team and AI tools to extend the design system effectively.

• Review and approve built pages against design specifications prior to launch, ensuring pixel-perfect implementation.

• Actively participate in daily feedback loops and provide rapid turnaround on requested revisions.

📝 Enhancement Note: The responsibilities clearly outline a strategic and hands-on design leadership role. The emphasis on "mobile-first" design, "conversion-led design," and "AI-first design" indicates a sophisticated approach to e-commerce operations, where design directly impacts business metrics and future scalability. The accountability for brand direction and the handover for AI extension signifies a high level of ownership and impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Web Design, Human-Computer Interaction, or a related field is implicitly expected given the experience requirements.

Experience: A minimum of 5 years of professional experience in website design is a firm requirement. This experience must include a proven track record in e-commerce, with a strong preference for Shopify platforms.

Required Skills:

• Web Design Expertise: 5+ years of professional experience designing user-centric, high-converting websites.

• Shopify Proficiency: Demonstrable experience designing and optimizing e-commerce websites specifically on the Shopify platform.

• Figma Mastery: Advanced proficiency in Figma for UI/UX design, prototyping, and building scalable design systems.

• AI-First Design: Extensive experience leveraging AI tools for image generation, layout exploration, and accelerated asset production in the design workflow.

• Conversion Rate Optimization (CRO): Deep understanding of CRO principles, including visual hierarchy, persuasive copywriting, clear calls-to-action, and user flow optimization.

• Design Systems: Proven ability to create clear, well-documented, and extendable design systems in Figma.

• Mobile-First & Responsive Design: Expertise in designing for mobile devices first, ensuring seamless responsive experiences across all screen sizes.

• Brand Elevation: Demonstrated success in elevating existing e-commerce brand aesthetics to appear more premium and distinctive without compromising core brand identity.

• Collaboration & Communication: Ability to take direction, provide constructive feedback, and collaborate effectively with brand and CRO stakeholders.

• English Fluency: Professional fluency in English for clear communication and collaboration.

Preferred Skills:

• DTC Experience: Prior experience designing for Direct-to-Consumer (DTC) brands.

• Pet Industry Experience: Familiarity with the nuances and aesthetics of the pet product market.

• UI/UX Principles: Strong understanding of user interface and user experience design best practices.

• Prototyping: Skill in creating interactive prototypes to showcase design concepts and user flows.

• A/B Testing Integration: Experience designing with A/B testing in mind and collaborating with CRO teams on testing strategies.

📝 Enhancement Note: The emphasis on "AI-First Design" and "Design Systems" for AI extension indicates a strong need for candidates who can not only design but also architect for future scalability through automation. The "Elevating Existing Brands" requirement is crucial, suggesting the company values designers who can enhance rather than overhaul established visual identities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Live E-commerce Sites: A portfolio showcasing live e-commerce websites, ideally built on Shopify, that demonstrate exceptional taste, creativity, and a premium aesthetic.

• Brand Elevation Case Studies: Specific examples or case studies detailing how you have successfully elevated the look and feel of existing e-commerce brands, making them more distinctive and premium while retaining core brand elements.

• Figma Design System Examples: Demonstrations of well-structured and comprehensive design systems built in Figma, illustrating component libraries, style guides, and documentation.

• AI-Assisted Design Work: Examples of projects where AI tools were integral to the design process, showcasing efficiency gains and innovative approaches.

• Conversion-Focused Design Examples: Work that clearly highlights the application of CRO principles, such as optimized layouts, compelling calls-to-action, and effective use of social proof or benefit-driven copy.

Process Documentation:

• Workflow Design & Optimization: Evidence of designing efficient and streamlined web design workflows, particularly those that integrate AI tools and rapid prototyping.

• System Implementation & Automation: Examples of how design systems were implemented and structured to facilitate future development, including handoffs to development teams or AI-driven content generation.

• Measurement & Performance Analysis: Case studies that include metrics demonstrating the impact of your designs, such as improvements in conversion rates, revenue per visitor, or user engagement.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing live e-commerce examples, proven brand elevation capabilities, and demonstrated proficiency in Figma design systems and AI-assisted design. This suggests the company will rigorously evaluate candidates based on tangible results and their ability to contribute to a scalable, AI-enhanced design operation.

💵 Compensation & Benefits

Salary Range: USD $35 – $70 per hour. This range is competitive for a senior-level freelance web designer with specialized e-commerce and AI design experience, particularly for remote roles. The specific rate will be determined by the candidate's demonstrated experience, portfolio quality, and alignment with the company's values and project needs.

Benefits:

• Freelance/Contract Role: Opportunity for ongoing work beyond the initial project.

• Fully Remote: Freedom to work from anywhere, with a primary focus on collaboration within the Brazilian timezone or compatible remote environments.

• Direct Impact: Work directly with the founder and a lean, senior team, contributing significantly to scaling the business.

• Creative Autonomy: Opportunity to shape the visual identity and user experience of high-growth DTC brands.

• AI Integration: Exposure to and utilization of cutting-edge AI design tools.

• Competitive Hourly Rate: Compensation commensurate with senior-level expertise and project scope.

Working Hours: The initial project is estimated at 40-80 hours over 4-8 weeks. The role requires availability to start within the next few weeks and a commitment to rapid feedback turnaround, aligning with the company's "Speed Is King" value. While flexible due to its remote nature, active participation and timely responses are expected. The company operates with a "will-to-win" mentality, implying a dedication beyond a standard 9-5 schedule when necessary to achieve goals.

📝 Enhancement Note: The hourly rate suggests a senior-level independent contractor role. The emphasis on "ongoing" work indicates potential for long-term engagement. The "working hours" description, coupled with cultural values like "Speed Is King" and "Overdeliver," implies that while the role is remote and flexible, a high level of commitment and responsiveness is expected, characteristic of fast-paced startup environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) Pet Products. KittySpout operates within the rapidly growing and competitive pet industry, focusing on premium products and a strong digital presence across Shopify, Amazon, and Chewy.

Company Size: Described as a "lean, senior team" with a profitable DTC brand doing $50M+ annually and scaling to $100M+. This suggests a company of approximately 50-200 employees, characterized by agility and high individual impact.

Founded: While the founding date isn't explicitly stated, the company's growth trajectory ($50M+ revenue, launching a second brand) indicates a mature yet rapidly expanding business.

Team Structure:

• The Senior Web Designer will report to the Head of Brand & Community and work closely with the CRO Lead.

• Collaboration is direct and cross-functional, involving key decision-makers like the CEO.

• The team operates with a lean structure, emphasizing individual ownership and rapid execution. Methodology:

• Data-Driven Decisions: Utilizing data, including split-test results, to inform design refinements and strategic choices.

• Creativity with Constraints: Employing creative solutions to achieve ambitious goals with limited resources ("do more with less").

• Agile Execution: Moving fast and iterating quickly on designs and strategies.

• AI Integration: Proactively using AI tools to enhance speed, efficiency, and creative exploration.

Company Website: [KittySpout Website URL - Not provided in input, would typically be found via company search]

📝 Enhancement Note: KittySpout presents itself as a high-growth, results-oriented company with a strong emphasis on culture and performance. The "lean, senior team" structure means individuals are expected to be highly autonomous and impactful. The focus on "no work is beneath us" and "will-to-win" suggests a demanding but rewarding environment for those who thrive on challenge.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Web Designer, indicating a high level of individual contributor expertise. While not a management role, it carries significant responsibility for shaping the brand's digital presence and conversion strategy. The emphasis on building a design system for AI extension points towards a future-forward role within the operations of their e-commerce platform.

Reporting Structure: The designer will report to the Head of Brand & Community and collaborate directly with the CRO Lead. This structure allows for clear direction on brand aesthetics and performance metrics, with direct access to key stakeholders, including the CEO, for approvals and strategic alignment.

Operations Impact: The Senior Web Designer's impact is critical to KittySpout's growth objectives. By revamping websites and enhancing their unique, premium look and feel, the role directly influences brand perception, customer acquisition, and conversion rates, contributing significantly to the company's scaling from $50M to $100M+ in revenue. The design system created will also enable future scalability and efficiency for the web team.

Growth Opportunities:

• Ongoing Project Potential: Successful completion of the initial website revamp project can lead to continued freelance engagements and involvement in future design initiatives.

• Skill Specialization: Deepen expertise in AI-first design, advanced Figma capabilities, and CRO-integrated design within a high-growth DTC context.

• Strategic Influence: Gain experience working directly with founders and senior leadership, influencing key aspects of brand and e-commerce strategy.

• Portfolio Enhancement: Build a strong portfolio with high-impact case studies for a rapidly scaling, profitable DTC brand.

📝 Enhancement Note: The growth opportunities are framed around continued project work and skill enhancement within a fast-paced, high-impact environment. The role offers a chance to be at the forefront of integrating AI into design operations for a successful e-commerce business, providing valuable experience for future career development in digital design and operations.

🌐 Work Environment

Office Type: Fully Remote. KittySpout is a 100% remote company, offering flexibility and the ability to work from any location.

Office Location(s): While the company is remote, the job posting specifies a location derived from the candidate's IP or profile as Brasília, Brazil. This may indicate a preference for candidates within specific time zones for collaboration, or it could be a default based on the platform. The company's headquarters are listed as Brazil.

Workspace Context:

• Collaborative Digital Space: The work environment is primarily digital, relying on tools like Figma, Slack (implied), and video conferencing for communication and collaboration.

• AI-Integrated Workflow: Expect to utilize AI tools daily as an integral part of the design process, accelerating workflows and exploring creative avenues.

• Direct Team Interaction: Opportunities for direct interaction with the Head of Brand & Community and the CRO Lead, fostering a connected and collaborative remote team dynamic.

Work Schedule: The role is remote and freelance, offering flexibility. However, the company culture emphasizes speed and responsiveness ("Speed Is King," "turn feedback around the same day"). Candidates should be prepared for a dynamic schedule that may require prompt attention to feedback and project milestones, especially during the initial intensive project phase.

📝 Enhancement Note: The remote work environment is a key feature, but candidates should be aware of the company's high-performance culture. The mention of Brasília as a derived location might suggest a time zone preference for smoother real-time collaboration, even within a remote setup.

📄 Application & Portfolio Review Process

Interview Process:

• Application & Screening: Initial review of applications and portfolios based on stated requirements.

• Paid Test Project: A crucial step involving a real, paid assignment (designing one section for one of their brands) at your hourly rate. This allows the company to assess practical skills, speed, and cultural fit.

• Final Interview: Likely a discussion to delve deeper into experience, strategic thinking, cultural alignment, and project approach.

• Project Kickoff: Successful candidates will move directly into project execution.

Portfolio Review Tips:

• Showcase Shopify Expertise: Clearly highlight your experience with Shopify, including live site examples and any specific optimization strategies you employed.

• Emphasize Brand Elevation: Dedicate specific sections or case studies to projects where you successfully elevated existing brands. Detail your process, challenges, and the resulting visual improvements.

• Demonstrate Design System Proficiency: Include examples of Figma design systems you've built. Showcase the structure, components, and documentation to prove your ability to create extendable systems.

• Highlight AI Integration: If possible, showcase projects where AI tools were instrumental. Explain how you used them to accelerate your workflow, explore new directions, or generate assets.

• Quantify Conversion Impact: Wherever possible, include metrics (e.g., conversion rate improvements, revenue per visitor increases) that demonstrate the effectiveness of your conversion-led design approach.

• Tailor to KittySpout: Frame your portfolio presentation to align with KittySpout's values (Speed, Overdeliver, Work Smart, Better Everyday) and their specific needs (premium look, AI extension, conversion focus).

Challenge Preparation:

• Prepare for the Paid Test: Treat the paid test project as a critical interview. Understand the brand, the objective (conversion, premium feel), and deliver a high-quality, well-reasoned design within the given timeframe.

• Articulate Your Process: Be ready to explain your design process, especially how you integrate AI and CRO principles, and how you build design systems.

• Understand Competitors: Research other pet DTC brands to understand their visual strategies and identify opportunities for KittySpout to stand out.

• Cultural Alignment: Prepare to discuss how your work style and values align with KittySpout's core values.

📝 Enhancement Note: The paid test project is a significant differentiator in their hiring process, acting as a practical, real-world assessment. Candidates should prioritize showcasing their ability to deliver high-quality work quickly and effectively, demonstrating both technical skill and an understanding of KittySpout's business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and building the design system. Advanced proficiency is expected.

• AI Design Tools: Essential for image generation, layout exploration, and accelerating asset production. Specific tools are not named, but candidates are expected to be proficient in "AI image, layout and site-building tools."

• Shopify Platform: While not a design tool, deep understanding of Shopify's capabilities and limitations for design implementation is crucial.

Analytics & Reporting:

• CRO Tools (Implied): Experience working with or understanding data from tools used for A/B testing and conversion rate analysis (e.g., Google Optimize, VWO, Optimizely) is beneficial, given the collaboration with the CRO Lead.

CRM & Automation:

• E-commerce Platforms: Familiarity with platforms like Shopify is key, as it's the primary implementation channel.

📝 Enhancement Note: The explicit mention of Figma and AI design tools highlights the core technical requirements. Proficiency in these areas, particularly in building extendable design systems with AI in mind, is paramount. Understanding the e-commerce context of Shopify is also critical for practical application.

👥 Team Culture & Values

Operations Values:

• Better Everyday: Commitment to continuous improvement, using data from split tests to refine designs and the design system. This means embracing iteration and learning from performance metrics.

• Speed Is King: A strong emphasis on rapid execution, quick turnarounds on feedback, and efficient workflows, particularly leveraging AI to achieve speed.

• Work Smart: Utilizing AI and well-structured design systems to maximize output and efficiency, designing for future scalability and ease of extension.

• Overdeliver: Exceeding expectations by delivering not just aesthetically pleasing pages but a robust, long-lasting design system that empowers the team and enables future growth.

Collaboration Style:

• Direct & Transparent: High degree of collaboration with the Head of Brand & Community and the CRO Lead, with direct access to the CEO. Expect clear communication and constructive pushback when necessary.

• Results-Oriented: Focus on driving tangible business outcomes (conversion rates, revenue, brand perception) through design.

• Agile & Iterative: Embracing a fast-paced environment where feedback is frequent and design adjustments are made quickly.

• Hands-On & Active: A culture that values proactive contribution and active participation from all team members, regardless of role.

📝 Enhancement Note: KittySpout's culture is clearly defined by its four core values, which are central to hiring decisions. Candidates must demonstrate alignment with these values, particularly the emphasis on speed, smart work (leveraging AI and systems), continuous improvement, and exceeding expectations. This isn't a culture for those seeking a relaxed corporate environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Conversion: The primary challenge is to elevate brand aesthetics to a premium, distinctive level while simultaneously ensuring every page is optimized for conversion. This requires a nuanced design approach.

• AI Integration Mastery: Effectively leveraging AI tools to accelerate design processes and building a design system that AI can seamlessly extend requires staying at the forefront of AI capabilities in design.

• Elevating an Existing Brand: Working within established brand guidelines to create a more unique and premium feel without a full rebrand requires strategic creativity and a deep understanding of brand architecture.

• Rapid Iteration & Feedback: Adapting to a fast-paced environment with same-day feedback and tight project timelines demands high responsiveness and efficient workflow management.

Learning & Development Opportunities:

• Cutting-Edge AI Design: Gain hands-on experience and expertise in applying advanced AI tools to real-world e-commerce design challenges.

• DTC E-commerce Growth Strategies: Learn firsthand how design impacts the scaling of a profitable DTC brand from $50M to $100M+.

• Advanced Figma & Design Systems: Deepen skills in architecting and implementing complex, extendable design systems.

• Conversion-Focused Design Mastery: Refine expertise in CRO principles through direct collaboration and split-testing with a dedicated CRO Lead.

📝 Enhancement Note: The challenges presented are directly tied to the core responsibilities and company values, offering significant opportunities for professional growth. Successfully navigating these challenges will equip the designer with highly sought-after skills in AI-driven design, e-commerce optimization, and brand elevation.

💡 Interview Preparation

Strategy Questions:

• "How would you approach elevating our current brand aesthetics to feel more premium and unique within our existing brand guidelines, considering our pet industry competitors?" (Focus on your process for brand analysis, mood boarding, and proposing directions.)

• "Describe your experience building design systems in Figma. How do you ensure they are comprehensive enough for developers and AI tools to extend effectively?" (Highlight your methodology for component creation, documentation, and scalability.)

• "Walk us through a project where you successfully designed a website section or page that significantly improved conversion rates. What were the key design elements and how did you validate their effectiveness?" (Prepare a concise case study with quantifiable results.) Company & Culture Questions:

• "How do KittySpout's core values – Better Everyday, Speed Is King, Work Smart, Overdeliver – align with your personal work philosophy and past experiences?" (Provide specific examples of how you've embodied these values.)

• "Given our lean, remote team structure, how do you ensure effective collaboration and communication, especially when receiving and acting on feedback rapidly?" (Discuss your preferred communication tools and strategies for remote teamwork.)

• "What is your experience working with AI design tools, and how do you see them augmenting the traditional web design process, particularly for a brand like ours?" (Be prepared to discuss specific AI tools you use and your philosophy on AI integration.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically, perhaps starting with an overview of your most relevant e-commerce or brand elevation projects.

• Highlight Key Projects: Select 2-3 projects that best showcase your Shopify experience, brand elevation skills, and conversion-focused design capabilities.

• Detail Your Process: For each project, explain your role, the problem you solved, your design process (especially AI integration and CRO considerations), and the measurable outcomes.

• Showcase Design Systems: Dedicate a segment to demonstrating your Figma design system examples, explaining their structure and benefits.

• Quantify Results: Use data and metrics wherever possible to demonstrate the impact of your work.

• Concise & Engaging: Keep your presentation concise and engaging, leaving ample time for Q&A. Practice your delivery to ensure confidence and clarity.

📝 Enhancement Note: The interview process emphasizes practical application (paid test) and cultural fit. Candidates should be prepared to articulate their process, demonstrate their skills with concrete examples, and show how they embody KittySpout's unique values. The portfolio presentation is a critical component for demonstrating both design acumen and strategic thinking.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features live e-commerce sites (ideally Shopify), examples of brand elevation projects, and demonstrations of your Figma design system capabilities. Tailor your presentation to highlight your experience with AI-first design and conversion-focused strategies.

• Resume Optimization: Update your resume to clearly list your years of experience, specific skills in Figma, Shopify, AI design tools, and CRO principles. Use keywords from the job description to align with ATS scanning.

• Prepare for the Paid Test: Familiarize yourself with DTC pet brands and competitor aesthetics. Be ready to quickly design a high-converting section for one of KittySpout's brands, demonstrating your speed, design taste, and understanding of their objectives.

• Company Research: Understand KittySpout's mission, values, and growth trajectory. Be prepared to articulate how your skills and work ethic align with their culture of "Better Everyday," "Speed Is King," "Work Smart," and "Overdeliver."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.