Senior Visual Product Designer (2 months) - Marketing

📍 Job Overview

Job Title: Senior Visual Product Designer (2 months) - Marketing

Company: Truelogic

Location: Panama

Job Type: FULL_TIME

Category: Visual Product Design / Marketing Operations

Date Posted: 2026-09-16

Experience Level: Senior (5-10 years estimated)

Remote Status: 100% Remote

🚀 Role Summary

• This contract role focuses on the visual product design aspects of a consumer-facing website redesign, emphasizing aesthetic quality and polished digital experiences.

• The position requires a senior-level designer with a strong background in visual and digital design, capable of translating brand identities into compelling online user interfaces.

• The designer will be responsible for creating production-ready design files and specifications, working closely with client teams to iterate on concepts and ensure high visual quality.

• This role is a short-term engagement, approximately two months, ideal for a specialist seeking to contribute to a specific, high-impact project.

📝 Enhancement Note: While the original listing is for a Visual Product Designer, this enhancement frames the role within a Revenue Operations/Marketing Operations context due to the project's focus on a consumer-facing website redesign for a creative agency. This positions the role as crucial for enhancing the client's digital presence, which directly impacts lead generation, brand perception, and ultimately, revenue. The emphasis on "visual execution" and "digital experiences" aligns with GTM strategies that rely on strong brand presentation.

📈 Primary Responsibilities

• Lead the visual design and refinement of a consumer-facing website, specifically focusing on the homepage and product pages, to enhance user engagement and brand appeal.

• Develop and execute high-quality visual design solutions that align with the client's brand identity and marketing objectives, ensuring a cohesive and compelling user experience.

• Apply advanced principles of typography, layout, composition, and visual hierarchy to create aesthetically pleasing and effective digital interfaces across various screen sizes.

• Translate client requirements, feedback, and user insights into thoughtful, iterative design solutions, demonstrating a strong ability to adapt and refine concepts.

• Collaborate closely with the client's creative and marketing teams to ensure design output meets strategic goals and delivers production-ready files for seamless development handoff.

• Maintain an exceptionally high standard of visual quality and meticulous attention to detail throughout the project lifecycle, from initial concept to final delivery.

• Utilize Figma extensively to create, iterate, and finalize design concepts, ensuring efficient workflow and effective collaboration with stakeholders.

• Prepare detailed design specifications and assets necessary for developers to implement the website accurately, ensuring the final product reflects the intended visual design.

📝 Enhancement Note: These responsibilities are expanded to highlight the strategic importance of visual design in a GTM context, emphasizing its role in brand perception, user engagement, and conversion optimization. The focus on "production-ready files" and "development handoff" is crucial for ensuring smooth go-to-market execution of the redesigned website.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, Digital Design, HCI, or a related field is often preferred for senior-level roles in design agencies. Equivalent practical experience and a strong portfolio can substitute formal education.

Experience: Senior-level experience (estimated 5-10 years) in Product Design, Visual Product Design, Digital Design, or a closely related discipline, with a proven track record of delivering polished consumer-facing digital experiences.

Required Skills:

• Visual Design Craft: A highly developed sense of aesthetics, with exceptional skill in visual execution and the ability to create polished, impactful digital designs.

• Product Design Acumen: Demonstrated experience in product design, specifically for digital platforms, with an understanding of user-centered design principles.

• Figma Proficiency: Advanced, expert-level command of Figma for all stages of the design process, including wireframing, prototyping, and final asset creation.

• Core Design Principles: Deep understanding and practical application of typography, composition, layout, spacing, and visual hierarchy to create effective and engaging interfaces.

• Responsive Web Design: Proven experience designing websites and digital experiences that adapt seamlessly across various devices and screen sizes.

• Digital Experience Design: Experience in creating engaging consumer-facing digital experiences, with a portfolio showcasing relevant website, homepage, or product page redesigns.

• Production Design: Ability to prepare production-ready design files and detailed specifications for smooth development handoff.

• Communication: Strong English communication skills, essential for collaborating with U.S. clients and internal teams.

• Location: Based in Latin America (LATAM) to align with Truelogic's nearshore model.

• Availability: Immediate availability to start and commitment for the project duration (approximately through Mid-November).

Preferred Skills:

• Agency Experience: Prior experience working within a digital, branding, creative, or design agency environment, understanding client-service dynamics.

• Consumer-Facing Website Redesign: Specific experience leading or significantly contributing to the redesign of consumer-facing websites.

• Marketing & Product Design Blend: Experience designing for both marketing websites (brand awareness, lead generation) and digital products (user engagement, functionality).

• Collaboration: Proven ability to collaborate effectively with Product Managers, UX Designers, and Engineering teams.

📝 Enhancement Note: The experience level is inferred from the "Senior-level experience" requirement and typical industry standards for such roles, projecting 5-10 years. The "Based in LATAM" requirement is highlighted as a key qualification for this role, fitting Truelogic's nearshore model.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: Showcase a strong portfolio with a significant emphasis on visual design craft, demonstrating exceptional aesthetics, typography, layout, and composition.

• Digital Product Examples: Include case studies or examples of consumer-facing websites, homepages, and product pages that highlight your ability to create polished and effective digital experiences.

• Figma Work Samples: Provide examples of your work within Figma, demonstrating advanced proficiency in creating complex layouts, interactive prototypes, and design systems.

• Responsive Design Showcase: Feature projects that clearly illustrate your expertise in responsive web design, showing how designs adapt across different screen sizes and devices.

• Process & Handoff: Detail your design process, particularly focusing on how you translate requirements into design solutions and prepare production-ready files for development handoff, including any specifications or documentation provided.

Process Documentation:

• Workflow Design: Demonstrate a clear understanding of the design workflow from concept to final delivery, including iterative feedback loops and collaboration with stakeholders.

• Design System Integration: If applicable, showcase experience in creating or working with design systems to ensure consistency and scalability in digital products.

• Performance Metrics: While not explicitly stated as a requirement, be prepared to discuss how your design decisions contribute to key performance indicators (KPIs) such as user engagement, conversion rates, or brand perception, even if indirectly.

📝 Enhancement Note: The portfolio requirements are tailored to a visual product designer role, emphasizing visual execution and digital experience creation. The prompt for "process & handoff" is crucial for operations-minded candidates, highlighting the need to demonstrate efficiency and collaboration in the design lifecycle.

💵 Compensation & Benefits

Salary Range: Based on Truelogic's stated offering of "Highly Competitive USD Pay" and the senior-level nature of this contract role (2 months), a competitive hourly rate for a Senior Visual Product Designer in Latin America typically ranges from $40 - $70 USD per hour, depending on specific experience, portfolio strength, and negotiation. This translates to an estimated project earning of $6,400 - $11,200 USD for the two-month engagement (assuming a standard 40-hour work week).

Benefits:

• 100% Remote Work: Full flexibility to work from any location with a reliable internet connection, fostering work-life balance and autonomy.

• Highly Competitive USD Pay: Receive market-leading compensation paid in U.S. Dollars, offering financial stability and potentially higher purchasing power.

• Paid Time Off: Access to paid time off, ensuring personal well-being and opportunities to rest and recharge during the contract period.

• Work with Autonomy: Freedom to manage your schedule and workflow, with a focus on delivering results rather than adhering to strict clock-in/clock-out times.

• Work with Top American Companies: Gain valuable experience and exposure by collaborating on high-impact projects with leading U.S. companies.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling to accommodate collaboration across different time zones, as long as project deliverables are met.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for senior remote design roles in Latin America and Truelogic's commitment to competitive USD pay. The benefits are directly pulled from the job description and highlighted for their appeal to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation Services (Truelogic) / Creative Agency (Client). Truelogic operates within the IT and professional services sector, specializing in nearshore staff augmentation. Their client is a global creative agency focused on developing brand, digital, and creative experiences for well-known brands. This dual context means the role interacts with the operational efficiency of a service provider and the creative demands of a client agency.

Company Size: Truelogic has 600+ highly skilled tech professionals. This indicates a well-established organization capable of supporting a large pool of talent and managing complex client engagements. The client's size is not specified but is described as a "global creative agency" that partners with "well-known brands," suggesting a significant operation with a diverse client portfolio.

Founded: Truelogic has been in operation for "over two decades," indicating stability and extensive experience in the staff augmentation market. The client's founding date is not specified but their global reach and partnerships with major brands imply significant tenure and market presence.

Team Structure:

• The Senior Visual Product Designer will be part of a project team, likely reporting to a Creative Director or Lead Designer within the client's agency.

• Collaboration will extend to client stakeholders, marketing managers, and potentially UX designers and developers.

• Within Truelogic, the designer is part of a broader network of 600+ professionals, suggesting access to a community of peers and potential for internal networking, though day-to-day collaboration will be client-focused. Methodology:

• Client-Centric Design: The primary methodology will be client-driven, focusing on translating brand strategies and marketing goals into effective visual designs for the website.

• Iterative Design: Expect a highly iterative process, involving frequent feedback loops with the client to refine designs until production-ready.

• Agile Principles (Implied): While not explicitly stated, the fast-paced nature of agency projects and short-term contract roles often implies working with agile or agile-like methodologies, emphasizing quick turnarounds and adaptability.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The context is expanded to include both Truelogic and its client, providing a more complete picture of the work environment and project dynamics. The "Methodology" section infers common agency practices relevant to design projects.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Visual Product Designer position, operating at a high individual contributor level. It demands significant autonomy, expertise, and the ability to lead visual design efforts for a key project component (website redesign). The focus is on delivering high-quality visual output and ensuring its successful translation into a digital product.

Reporting Structure: The designer will report to a lead within the client's creative agency, likely a Creative Director, Design Manager, or Project Lead. They will also likely interface directly with client marketing and brand managers. Within Truelogic, the reporting structure is more administrative, connecting the contractor to their account manager for contract and payment matters.

Operations Impact: While not a traditional "operations" role in the sense of optimizing internal business processes, this role has a significant impact on the client's operational success by enhancing their primary digital storefront. A well-designed website directly influences:

• Lead Generation: Attracting and converting potential customers.

• Brand Perception: Establishing credibility, professionalism, and a strong brand identity.

• Customer Experience: Providing an intuitive and engaging interface for users, which can reduce support inquiries and increase satisfaction.

• Marketing Effectiveness: Ensuring marketing campaigns have a strong, well-designed landing destination.

Growth Opportunities:

• Skill Specialization: Deepen expertise in visual product design for consumer-facing websites, particularly within the agency context.

• Portfolio Enhancement: Add a significant, high-profile website redesign project to the portfolio, showcasing work with well-known brands.

• Client Relationship Building: Develop professional relationships with a global creative agency and potentially its high-profile clients.

• Industry Exposure: Gain insight into the operations and creative processes of a leading global creative agency.

• Contracting Experience: Further develop experience in short-term, project-based contract roles, honing adaptability and delivery speed.

📝 Enhancement Note: This section reinterprets "operations impact" to align with a design role's contribution to business goals, framing it within revenue generation and brand strategy. Growth opportunities are tailored to a senior designer on a contract basis.

🌐 Work Environment

Office Type: This position is 100% remote, offering complete flexibility in work location. The "office" is wherever the designer has a stable internet connection and a productive setup.

Office Location(s): The role requires the designer to be based in Latin America (LATAM). While the specific office locations of Truelogic's client are not detailed, the remote nature means the designer can work from anywhere within LATAM, with the primary consideration being time zone alignment for collaborative meetings.

Workspace Context:

• Autonomy & Flexibility: The work environment is characterized by a high degree of autonomy, allowing the designer to manage their schedule and workspace to maximize productivity.

• Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Figma, Slack, Zoom, project management tools) to communicate with the client team and share design assets.

• Client-Centric Focus: The workspace context is geared towards serving the client's needs, requiring a professional and responsive approach to feedback and project demands.

Work Schedule: While approximately 40 hours per week are expected, the emphasis is on "results, not the clock." This allows for flexible scheduling, provided deadlines are met and availability for critical meetings (e.g., client reviews, team syncs) is maintained. Time zone coordination within LATAM and with U.S. counterparts will be a key aspect of managing the schedule.

📝 Enhancement Note: The "Work Environment" is described through the lens of remote work and agency collaboration, highlighting the tools and expectations for a distributed team member.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with Truelogic to assess basic qualifications, availability, and fit with their contractor model.

• Client Portfolio Review: A comprehensive review of your portfolio, focusing on visual design strength, relevant website/product design experience, and Figma proficiency. Expect to present specific case studies.

• Design Challenge (Potential): A short, focused design exercise may be given to assess your approach to a specific problem or your ability to execute within project constraints and time limits.

• Client Stakeholder Interviews: Discussions with key members of the client's creative or marketing team to assess your design thinking, communication skills, and ability to collaborate effectively.

• Final Selection: Based on portfolio strength, interview performance, and cultural/project fit.

Portfolio Review Tips:

• Curate for Visual Impact: Prioritize projects that showcase your strongest visual design skills, excellent typography, layout, and aesthetic sensibility.

• Highlight Website Redesigns: Feature 1-2 detailed case studies of consumer-facing website redesigns, product pages, or homepages.

• Demonstrate Figma Mastery: Ensure your portfolio clearly shows examples of your work within Figma, including interactive elements or complex layouts if possible.

• Explain Your Process: For each featured project, briefly outline your design process, focusing on how you translated requirements into visual solutions and collaborated with stakeholders.

• Showcase Responsiveness: Include examples or explanations of how your designs adapt to different screen sizes.

• Quantify Impact (If Possible): Even for a visual role, try to mention any positive outcomes related to user engagement, brand perception, or conversion, if data is available.

Challenge Preparation:

• Understand the Client's Business: Research the client's agency and the types of brands they work with. Familiarize yourself with current trends in website design for creative agencies and consumer brands.

• Practice Figma Skills: Be ready to quickly mock up concepts or iterate on a given design brief within Figma.

• Articulate Your Design Rationale: Prepare to explain the "why" behind your design choices, linking them to strategic goals, brand identity, and user experience principles.

• Time Management: If given a design challenge, practice working within strict time constraints.

📝 Enhancement Note: This section provides actionable advice for preparing for the interview process, with a strong emphasis on portfolio presentation and potential design challenges, tailored to a visual product designer role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for this role. Advanced proficiency is required for UI design, prototyping, and creating production-ready assets. Candidates should be comfortable with its collaborative features, component libraries, and auto-layout functionalities.

• Adobe Creative Suite (Photoshop, Illustrator): While Figma is primary, familiarity with Photoshop for image editing and Illustrator for vector graphics may be beneficial for asset preparation or conceptualization.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics, Adobe Analytics): Understanding how website performance is measured (e.g., traffic, bounce rates, conversion rates) is crucial for designing with purpose, even if direct analysis isn't the designer's primary task.

• Heatmapping/User Session Tools (e.g., Hotjar, FullStory): Familiarity with tools that provide insights into user behavior can inform design decisions and help understand the impact of visual elements.

CRM & Automation:

• No direct CRM/automation tools are specified for this role. The focus is on the front-end design of the website, not the backend sales or marketing automation processes. However, understanding how website forms or lead capture mechanisms function within a CRM context could be a minor advantage.

📝 Enhancement Note: The technology stack is focused on design tools, with Figma being paramount. Other tools are mentioned in terms of how a designer's work might integrate with or be informed by them, rather than requiring direct proficiency.

👥 Team Culture & Values

Operations Values:

• Excellence in Craft: A deep commitment to high-quality visual design, attention to detail, and aesthetic standards is paramount. This role demands designers who pride themselves on polished, professional output.

• Client-Centricity: A focus on understanding and meeting client needs, translating their brand vision and marketing objectives into effective design solutions.

• Collaboration & Iteration: A willingness to work closely with client teams, embrace feedback, and iterate on designs to achieve the best possible outcome.

• Efficiency & Delivery: A results-oriented approach, ensuring timely delivery of production-ready assets, especially important for a short-term contract role.

• Adaptability: The capacity to quickly adapt to new project requirements, client feedback, and evolving design directions.

Collaboration Style:

• Cross-Functional Integration: The designer will need to collaborate effectively with marketing managers, brand strategists, and potentially UX designers and developers on the client side.

• Open Feedback Exchange: A culture that encourages constructive feedback, both giving and receiving, to refine designs and ensure project success.

• Proactive Communication: Maintaining clear and consistent communication regarding progress, challenges, and design decisions is essential for remote team collaboration.

📝 Enhancement Note: The "Team Culture & Values" are inferred from the nature of agency work, client-facing roles, and the emphasis on quality and delivery in a contract position.

⚡ Challenges & Growth Opportunities

Challenges:

• Short Project Duration: The primary challenge is the compressed timeline (approx. 2 months) requiring rapid design iteration and efficient delivery of high-quality work.

• Balancing Client Vision & Design Best Practices: Effectively translating client expectations and brand guidelines into designs that are both aesthetically strong and user-friendly.

• Remote Collaboration Dynamics: Ensuring seamless communication and alignment with a client team that may have different working styles or time zones.

• Maintaining High Visual Standards: Consistently delivering exceptional visual quality under project deadlines.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in visual design for consumer-facing websites, particularly in fast-paced agency environments.

• Client Project Experience: Gain valuable experience working on projects for well-known brands and a global creative agency.

• Remote Work Best Practices: Further hone skills in effective remote collaboration, communication, and self-management.

• Portfolio Expansion: Add a significant, high-impact project to your professional portfolio.

📝 Enhancement Note: Challenges and growth opportunities are framed within the context of a senior-level, short-term, remote contract role in the creative agency sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for approaching a website redesign project, from initial brief to final handoff." (Focus on visual design stages, iteration, and collaboration.)

• "How do you ensure visual consistency and adherence to brand guidelines across different pages and screen sizes?" (Highlight your understanding of design systems, style guides, and responsive principles.)

• "Walk us through a project where you had to incorporate significant client feedback that changed your initial design direction. How did you manage that process?" (Demonstrate adaptability, communication, and problem-solving.) Company & Culture Questions:

• "What attracts you to this short-term contract role with Truelogic and our client?" (Emphasize your interest in the project, the client's work, and the opportunity to contribute visually.)

• "How do you approach remote collaboration and communication to ensure alignment with a client team?" (Discuss your preferred tools and strategies for staying connected and informed.)

• "How do you prioritize tasks and manage your time effectively when working on multiple design elements or iterating on feedback under a tight deadline?" (Showcase your organizational skills and focus on results.) Portfolio Presentation Strategy:

• Lead with Visual Impact: Begin your portfolio presentation with your strongest visual design examples, particularly those related to websites and digital experiences.

• Structure Case Studies Logically: For each case study, explain the challenge, your role, your design process, key decisions, and the final outcome. Emphasize visual execution and problem-solving.

• Demonstrate Figma Skills: Be prepared to share your Figma files or walk through specific aspects of your designs within the tool, showcasing your proficiency.

• Articulate Design Rationale: Clearly explain the "why" behind your design choices, connecting them to user needs, brand strategy, and aesthetic principles.

• Be Concise and Engaging: Keep your presentation focused and engaging, respecting the interviewer's time while effectively showcasing your capabilities.

📝 Enhancement Note: Interview preparation advice is tailored to a visual product designer role, focusing on visual craft, process, client collaboration, and portfolio presentation within a contract context.

📌 Application Steps

To apply for this Senior Visual Product Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Highlight your senior-level experience in visual product design, digital design, and website redesigns. Quantify achievements where possible, and ensure keywords like "Figma," "Visual Design," "Responsive Web Design," and "Consumer-facing Websites" are prominent.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, mobile-responsive, and showcases your strongest visual design work, especially relevant website and product page examples. Be ready to present specific case studies demonstrating your process and Figma proficiency.

• Practice Your Pitch: Rehearse how you will present your portfolio and answer common interview questions related to design process, collaboration, and handling feedback, particularly within a remote and contract setting.

• Research the Client: Understand the client's agency, the types of brands they work with, and their general design aesthetic to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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