Senior Visual Designer

<p><span style="color:#000000"><b>Director, Senior Visual Designer</b></span></p><p style="color:!important"><span style="color:#000000"><b>College Board - </b>Engagement &amp; Reach (EaR)</span></p><p style="color:!important"><span style="color:#000000"><b>Location:</b> This is a remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees are required to occasionally travel to meet in person for business purposes.</span></p><p style="color:!important"><span style="color:#000000"><b>Role Type</b>: This is a full-time position.</span></p><br /><p style="color:!important"><span style="color:#000000"><b>About the Team</b> </span></p><p style="color:!important"><span style="color:#000000">The Engagement and Reach (EaR) division advances College Board’s mission by shaping how our work is understood, experienced, and acted on—helping protect the organization’s reputation while accelerating engagement and growth. We are a high-performing, collaborative team of communicators, marketers, creatives, and strategists who work together to deliver clear, compelling stories and turn them into creative, data-informed work that drives engagement, adoption, and real results. We partner closely with leaders across the organization to shape strategy, influence decisions, and amplify the impact of College Board’s highest-priority enterprises in service of our mission.</span></p><p style="color:!important"><span style="color:#000000"> </span></p><p style="color:!important"><span style="color:#000000"><b>About the Opportunity </b> </span></p><p style="color:!important"><span style="color:#000000">You’ll join CB Creative, College Board’s in-house design team within EaR, leading creative strategy, brand stewardship, and campaign design across AP, SAT, BigFuture, and enterprise brand work. Our team blends deep brand expertise with fast-turn campaign production, working across formats and channels to keep the College Board brand consistent and effective at scale. As a Director, Senior Visual Designer, you’ll own and develop compelling visual and video solutions that connect with our key audiences, while owning the College Board brand and video system — its development, standards, and evolution — across EaR. You’re just as comfortable building out a visual identity system as you are concepting and editing video and motion content — video and animation experience is required. We’re looking for a creative problem solver who’s ready to make the brand’s video and visual presence sharper, faster, and more consistent. If you are adaptable, service-oriented, and dedicated to being an advocate for our users through great design, then we want to work with you.</span></p><br /><p style="color:!important"><span style="color:#000000"><b>In this role, you will: </b></span></p><p style="color:!important"><span style="color:#000000">Strategize (60%) </span></p><ul><li><span style="color:#000000">Own and evolve the College Board brand and video system strategy for EaR — including standards, guidelines, and how they extend to new formats and programs — applying it across campaign and brand initiatives.</span></li></ul><ul><li><span style="color:#000000">Direct brand and video decisions for outreach, operational, and campaign initiatives, and recommend and defend brand and video decisions to EaR leadership, design colleagues, and cross-functional partners as needed. </span></li></ul><ul><li><span style="color:#000000">Direct and mentor freelance designers and outside agency partners on brand and video execution, holding their output to College Board standards.</span></li></ul><ul><li><span style="color:#000000">Identify emerging brand and video needs not yet covered by existing standards, such as new formats, platforms, or program-specific requirements, and set direction before a playbook exists, with authority to decide new standards independently.</span></li></ul><ul><li><span style="color:#000000">Maintain system documentation as a living deliverable, published and updated regularly, so standards do not depend on individual memory.</span></li></ul><ul><li><span style="color:#000000">Use external exemplars and benchmarking to challenge legacy approaches and raise the visual and video bar.</span></li></ul><br /><p style="color:!important"><span style="color:#000000">Create (40%) </span></p><ul><li><span style="color:#000000">Concept, design, and develop brand and video assets from start to finish — including social, digital, email, print, and campaign video/motion content — managing all phases from concept through completion.</span></li></ul><ul><li><span style="color:#000000">Own project timelines and delivery for brand and video work, partnering with production scheduling on capacity; resolve delivery risks independently, escalating only when the decision required falls outside the role’s authority.</span></li></ul><ul><li><span style="color:#000000">Own final sign-off on brand and video consistency across CB Creative’s output, with authority to decide new standards independently and require revisions before project completion.</span></li></ul><ul><li><span style="color:#000000">Resolve conflicts between agency-produced creative and established brand standards, deciding when a deviation is warranted for a specific campaign need, with authority to override agency direction.</span></li></ul><br /><p style="color:!important"><span style="color:#000000"><b>About You</b> </span></p><br /><p style="color:!important"><span style="color:#000000">To qualify for this role, you must have: </span></p><ul><li><span style="color:#000000">8–10 years of experience in graphic design, with hands-on video and motion graphics production experience — video and animation experience is required, including owning a brand or design system at organizational scale.</span></li></ul><ul><li><span style="color:#000000">Advanced understanding of visual identity systems, hierarchy, typography, aesthetics, illustration, photography, and composition.</span></li></ul><ul><li><span style="color:#000000">Experience working with brand-level design systems, with a track record of setting standards that others follow and evolving a visual identity in partnership with cross-functional teams across multiple programs.</span></li></ul><ul><li><span style="color:#000000">Experience directing external agencies or freelancers, including holding them to a quality bar and addressing underperformance.</span></li></ul><ul><li><span style="color:#000000">A record of making and defending design decisions with data and external benchmarks.</span></li></ul><ul><li><span style="color:#000000">Mastery of industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects) and Figma. Motion graphics experience in Cinema 4D or Blender is a plus.</span></li></ul><ul><li><span style="color:#000000">A portfolio demonstrating both brand/visual identity work and video/motion content.</span></li></ul><ul><li><span style="color:#000000">Bachelor’s degree preferred.</span></li></ul><ul><li><span style="color:#000000">Innovative conceptual thinking and problem-solving skills, with pixel-perfect attention to detail.</span></li></ul><ul><li><span style="color:#000000">The ability to travel 2-3 times a year to College Board offices or on behalf of College Board business.</span></li></ul><br /><p style="color:!important"><span style="color:#000000"><b>All roles at College Board require:</b></span></p><ul><li><span style="color:#000000">A passion for expanding educational and career opportunities and mission-driven work</span></li></ul><ul><li><span style="color:#000000">Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively. </span></li></ul><ul><li><span style="color:#000000">Clear and concise communication skills, written and verbal</span></li></ul><ul><li><span style="color:#000000">A learner’s mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.</span></li></ul><ul><li><span style="color:#000000">A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.</span></li></ul><ul><li><span style="color:#000000">A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success</span></li></ul><ul><li><span style="color:#000000">Authorization to work in the United States</span></li></ul><br /><p style="color:!important"><span style="color:#000000"><b>About Our Process  </b></span></p><ul><li><span style="color:#000000"><span>Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days.</span></span></li></ul><ul><li><span style="color:#000000"><span>While the </span></span><a target="_blank" href="https://careers.collegeboard.org/recruiting-process"><span style="color:#000000"><span><u>hiring process</u></span></span></a><span style="color:#000000"><span> may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks. </span></span></li></ul><br /><p style="color:!important"><span style="color:#000000"><b>What We Offer</b></span></p><p style="color:!important"><span style="color:#000000">At College Board, we offer more than a paycheck: we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We’re a self-sustaining nonprofit that believes in fair and competitive compensation grounded in your qualifications, experience, impact, and the market.</span></p><br /><p style="color:!important"><span style="color:#000000"><b>A Thoughtful Approach to Compensation</b></span></p><ul><li><span style="color:#000000">The hiring range for this role is $72,000-$120,000.</span></li></ul><ul><li><span style="color:#000000">Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board.</span></li></ul><ul><li><span style="color:#000000">We aim to make our best offer upfront, rooted in fairness, transparency, and market data.</span></li></ul><ul><li><span style="color:#000000">We adjust salaries by location to ensure fairness, no matter where you live.</span></li></ul><br /><p style="color:!important"><span style="color:#000000">You’ll have open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process. Check out our </span><a target="_blank" href="https://careers.collegeboard.org/"><span style="color:#000000"><u>careers page</u></span></a><span style="color:#000000"> for more.</span></p>