Senior UX Product Designer - Loyalty

📍 Job Overview

Job Title: Senior UX Product Designer - Loyalty

Company: Target

Location: 1000 Nicollet Mall, Minneapolis, MN 55403-2542, United States

Job Type: Full-time

Category: UX/Product Design (Loyalty Ecosystem)

Date Posted: 2026-09-18

Experience Level: 6+ Years (Senior Level)

Remote Status: Hybrid/Flex for Your Day

🚀 Role Summary

• Design and deliver end-to-end user experiences for Target's next-generation loyalty ecosystem, focusing on membership, rewards, personalization, and member engagement.

• Translate complex business strategies into simple, intuitive, and impactful digital and in-store experiences that deepen guest relationships.

• Champion human-centered design methodologies, leveraging insights, data, and research to drive user-centric outcomes and high-quality craft.

• Collaborate closely with Product, Engineering, Data Science, Marketing, and other cross-functional business partners to define and execute design solutions.

📝 Enhancement Note: This role is positioned within Target's Global UX team, specifically focusing on the Loyalty program. The emphasis on "next-generation loyalty ecosystem" and "systems thinker" suggests a strategic, complex, and highly integrated design challenge, requiring a senior-level candidate capable of navigating ambiguity and influencing across departments. The hybrid work arrangement implies a need for strong communication and self-management skills.

📈 Primary Responsibilities

• Lead and contribute to the full design process, from early discovery, strategic approach, and ideation through to detailed design, user testing, asset delivery, and production collaboration with engineers.

• Develop comprehensive design deliverables across all phases of the design process, including but not limited to journey maps, wireframes, user flows, UI designs, and interactive prototypes.

• Ensure all design work adheres to high standards of craft, with a strong emphasis on accessibility, user research integration, information architecture, interaction design, and visual design principles.

• Identify and pursue user-centric outcomes by leveraging insights derived from data, quantitative research, and qualitative research within the loyalty product space.

• Contribute to fostering a culture of human-centered design practice within UX, product, and engineering teams, advocating for user needs and best practices.

• Navigate complexity and ambiguity to deliver measurable impact for both guests and the business, ensuring design solutions align with strategic objectives.

• Champion cross-functional experimentation to continuously improve and innovate the loyalty experience.

📝 Enhancement Note: The responsibilities highlight a comprehensive design ownership, from strategic conception to final execution. The requirement to "lead and contribute craft-specific work to large, complex projects with cross-team impact" points to a senior individual contributor role with significant influence and responsibility for driving key design initiatives within the loyalty domain.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is typically expected for a Senior UX Product Designer role. Relevant professional experience can often substitute for formal education.

Experience: 6+ years of experience designing consumer-facing digital products at scale, or equivalent relevant experience.

Required Skills:

• Strong product design skills, encompassing structuring and planning design work, owning the end-to-end design process, and delivering high-quality experiences from concept to execution.

• Proficiency in leading product design and prototyping tools, with a specific mention of Figma.

• Demonstrated strategic problem-solving abilities, with a keen eye for systems thinking and understanding interconnected product challenges.

• Proven collaboration skills, with the ability to work effectively with diverse cross-functional teams.

• A strong understanding of how design connects to, serves, and improves business outcomes, particularly within a retail loyalty context.

• Ability to effectively use data and insights to inform design direction and articulate the approach.

• A growth mindset, with a proactive approach to learning and development.

• Proficiency in creating key design deliverables such as journey maps, wireframes, user flows, UI designs, and prototypes.

• Commitment to accessibility standards in design. Preferred Skills:

• Experience specifically within loyalty programs, CRM, or customer engagement platforms.

• Familiarity with A/B testing and experimentation frameworks for design optimization.

• Experience in a large retail or e-commerce environment.

• Understanding of information architecture principles for complex digital ecosystems.

• Visual design and interaction design expertise applied to consumer products.

📝 Enhancement Note: The experience requirement of "6+ years of experience designing consumer-facing digital products at scale" clearly defines this as a senior-level position. The emphasis on "systems thinking," "strategic problem-solving," and "business outcomes" indicates that candidates should not only be skilled in UI/UX craft but also possess a strong strategic and business acumen relevant to a large enterprise like Target.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong track record of designing and shipping successful, consumer-facing digital products at scale, showcasing end-to-end ownership.

• Include case studies that highlight complex problem-solving, systems thinking, and strategic approach to design challenges within loyalty, CRM, or similar customer-centric domains.

• Showcase proficiency in industry-standard design tools, with a particular emphasis on Figma, and present a range of design deliverables (e.g., journey maps, wireframes, user flows, high-fidelity UI, interactive prototypes).

• Clearly articulate the impact of your design solutions, using data and user research insights to demonstrate how your work achieved specific business objectives and improved user outcomes, with a focus on ROI and efficiency gains. Process Documentation:

• Case studies should detail the design process followed, from initial discovery and user research to ideation, iteration, testing, and final implementation, emphasizing how human-centered design principles were applied.

• Illustrate how data and quantitative/qualitative research were leveraged to identify user needs, validate design decisions, and measure success post-launch.

• Document workflows and system interactions, particularly for experiences that span multiple touchpoints (digital and in-store), demonstrating an understanding of complex, interconnected product challenges.

📝 Enhancement Note: For a senior UX role, especially one focused on a complex area like loyalty, a portfolio is critical. The emphasis should be on demonstrating strategic thinking, end-to-end ownership, and measurable impact. Candidates should be prepared to walk through their process, explain the rationale behind their decisions, and quantify the results of their work.

💵 Compensation & Benefits

Salary Range: $98,000.00 - $176,000.00 USD per year.

Benefits:

• Comprehensive health benefits and programs: Medical, Vision, Dental, Life Insurance.

• Retirement savings: 401(k) plan.

• Employee discount at Target stores.

• Disability coverage: Short-term disability and Long-term disability.

• Paid time off: Paid sick leave, Paid national holidays, and Paid vacation.

• Additional benefits are available, covering financial, educational, and well-being aspects, accessible via the provided link: https://corporate.target.com/careers/benefits

Working Hours: The role is listed as full-time, typically implying 40 hours per week. The hybrid work arrangement offers flexibility, allowing for work both onsite at the Minneapolis HQ and remotely, depending on daily needs and tasks.

📝 Enhancement Note: The salary range provided is a strong indicator for a Senior UX Product Designer role in a major metropolitan area like Minneapolis for a large, established corporation like Target. The benefits package is extensive and competitive, reflecting Target's commitment to employee well-being and financial security. The hybrid nature suggests a standard 40-hour work week with flexibility on location.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail. Target is a leading mass-market retailer with a significant digital presence, focused on providing value and convenience to its guests. The company's digital experience is a critical component of its overall strategy.

Company Size: Large enterprise (implied by "Target" and its public profile). This means established processes, a broad reach, and opportunities for significant impact.

Founded: 1902. Target has a long history, indicating stability, a strong brand legacy, and a deep understanding of its customer base.

Team Structure:

• The role is within Target's Global UX team, specifically the Loyalty UX Team. This team is composed of design, content, research, and accessibility practitioners.

• The Senior UX Product Designer will collaborate closely with Product Management, Engineering, Data Science, and Marketing teams, indicating a highly cross-functional and collaborative environment.

• Reporting structure is not explicitly detailed but typical for a senior individual contributor role would be to a Design Manager or Director within the UX organization. Methodology:

• The team utilizes human-centered design thinking as a core methodology to understand guest needs and balance business ideas.

• Emphasis is placed on designing tangible, inspiring, and impactful solutions.

• Cross-functional experimentation is encouraged to drive innovation and continuous improvement.

• Data and research are integral to identifying and pursuing user-centric outcomes.

Company Website: https://corporate.target.com/

📝 Enhancement Note: Target's established presence in the retail industry, combined with its focus on digital innovation, presents a dynamic environment for UX professionals. The Global UX team's structure suggests a dedicated design function with specialized expertise, while the collaborative nature with Product and Engineering implies a strong GTM (Go-To-Market) alignment for design initiatives.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate independently, lead complex projects, and mentor others. The scope is significant, impacting a core loyalty program that is central to guest retention and engagement.

Reporting Structure: Reports likely to a Design Manager or Director within the UX organization, working in close partnership with Product Managers and Engineering Leads for the loyalty domain.

Operations Impact: The UX Designer's work directly influences guest engagement, satisfaction, and lifetime value through the loyalty program. By creating seamless and rewarding experiences, the role contributes significantly to customer retention, repeat purchases, and the overall success of Target's digital and omnichannel strategy.

Growth Opportunities:

• Specialization: Deepen expertise in loyalty programs, customer engagement strategies, and personalization technologies within a large retail context.

• Leadership: Progress into a Lead UX Designer or Design Manager role, managing teams and strategic design initiatives.

• Cross-functional Mobility: Potentially move into Product Management or broader GTM strategy roles, leveraging deep understanding of user needs and product development.

• Skill Development: Continuous learning through projects, mentorship, and access to industry best practices and tools, potentially leading to certifications or advanced training in specialized UX areas.

📝 Enhancement Note: This senior role offers substantial growth potential within a leading retail organization. The focus on a critical area like loyalty provides a platform to develop deep expertise and demonstrate leadership, paving the way for advancement into management or more strategic design roles within Target or the broader industry.

🌐 Work Environment

Office Type: Hybrid/Flex for Your Day. This indicates a blend of remote work and in-office presence at the Minneapolis HQ, requiring flexibility and adaptability. The intention is to leverage the benefits of both remote work (focus, flexibility) and in-office collaboration (team building, spontaneous ideation).

Office Location(s): 1000 Nicollet Mall, Minneapolis, MN 55403-2542. This is Target's corporate headquarters, suggesting a vibrant, professional, and well-resourced work environment.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities to interact with cross-functional teams (Product, Engineering, Data Science, Marketing) both virtually and in person.

• Access to a comprehensive suite of operations tools and technologies, including industry-standard design and prototyping software (Figma).

• Opportunities for team interaction and knowledge sharing within the Global UX team, promoting a supportive and innovative design community.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility in how and where work is performed, within the hybrid model. This allows for effective management of design processes and data analysis while maintaining work-life balance.

📝 Enhancement Note: The hybrid model at Target's HQ signifies a modern work environment that balances flexibility with the need for in-person collaboration. This setup is ideal for senior roles that require both deep focus and close teamwork with various stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application and resume, assessing alignment with the core requirements. Be prepared to highlight your 6+ years of experience, loyalty program work (if any), and proficiency with Figma.

• Hiring Manager/Team Interview: This stage will focus on your experience, design philosophy, and how you approach complex problems. Expect questions about your strategic thinking, systems thinking, and ability to translate business needs into user-centric designs.

• Portfolio Review & Design Challenge: A significant part of the interview process will involve presenting your portfolio. You will be asked to walk through 2-3 case studies, detailing your role, process, rationale, and the impact of your work. A design challenge (e.g., a take-home assignment or live whiteboarding exercise) may be included to assess your problem-solving skills and design approach in real-time.

• Cross-functional Stakeholder Interviews: You will likely meet with partners from Product, Engineering, and Marketing to assess collaboration style, communication skills, and understanding of business objectives.

• Final Interview: This may be with a senior leader to discuss overall fit, career aspirations, and strategic thinking.

Portfolio Review Tips:

• Select Relevant Case Studies: Prioritize projects that demonstrate experience with complex systems, consumer-facing products, loyalty/CRM, and end-to-end design ownership. Clearly articulate your specific contributions.

• Structure for Impact: For each case study, follow a narrative: Problem > Your Role > Process > Solution > Results (quantified if possible). Emphasize the "why" behind your design decisions.

• Showcase Figma Proficiency: Be ready to discuss your use of Figma for wireframing, prototyping, and UI design.

• Highlight Systems Thinking: Explicitly discuss how your designs integrate across different touchpoints or platforms and how they contribute to a larger ecosystem.

• Demonstrate Data-Driven Design: Explain how you used data and research to inform your decisions and measure success.

Challenge Preparation:

• Understand the Domain: Research Target's current loyalty program (Target Circle) and general trends in retail loyalty and customer engagement.

• Practice Problem Framing: Be prepared to dissect a given problem, define scope, identify key user needs and business goals, and outline a potential design approach.

• Articulate Trade-offs: Demonstrate an understanding of design trade-offs and how to balance user needs with business constraints and technical feasibility.

📝 Enhancement Note: The interview process for a senior UX role at a company like Target is rigorous. The portfolio review is paramount, so candidates must be prepared to articulate their design process, strategic thinking, and impact with clarity and confidence. The emphasis on systems thinking and loyalty domain suggests interviewers will probe deeply into how candidates manage complexity and drive business value through design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (explicitly mentioned as required proficiency). Expect proficiency in creating wireframes, user flows, high-fidelity UI designs, and interactive prototypes.

• Collaboration: Tools like Slack, Microsoft Teams, or similar platforms for day-to-day communication and cross-functional collaboration.

• Project Management: Tools such as Jira, Asana, or Trello for managing design tasks and tracking progress within development sprints.

Analytics & Reporting:

• Data Analysis: Familiarity with tools that provide user behavior data (e.g., Google Analytics, Adobe Analytics, Amplitude, Mixpanel) will be crucial for leveraging insights.

• Reporting: Experience with dashboarding tools (e.g., Tableau, Power BI) or internal reporting systems to interpret and present user data and performance metrics.

CRM & Automation:

• CRM Systems: While not explicitly stated, familiarity with CRM principles and platforms (e.g., Salesforce, Adobe Experience Cloud) is beneficial, given the loyalty program focus.

• Customer Data Platforms (CDP): Understanding how customer data is managed and utilized for personalization is likely relevant.

• Integration: Awareness of how UX designs integrate with backend systems, marketing automation platforms, and other technologies that power loyalty programs.

📝 Enhancement Note: Proficiency with Figma is a hard requirement. Beyond that, a Senior UX Product Designer at Target will likely engage with a broad suite of tools for collaboration, project management, user analytics, and potentially CRM/CDP systems to effectively design and iterate on loyalty experiences.

👥 Team Culture & Values

Operations Values:

• Human-Centered: A core value driving the design process, ensuring guest needs are at the forefront of all decisions.

• Data-Driven: Decisions are informed by user research, data analytics, and experimentation to ensure effectiveness and efficiency.

• Collaboration: Strong emphasis on working effectively with cross-functional partners (Product, Engineering, Marketing) to achieve shared goals.

• Craftsmanship: Maintaining a high standard for design quality, including accessibility, visual appeal, and usability.

• Impact-Oriented: Focus on delivering tangible value to both guests and the business, measuring success through key performance indicators.

• Growth Mindset: Encouraging continuous learning, experimentation, and adaptation to new challenges and technologies.

Collaboration Style:

• Cross-functional Integration: Designs are developed in close partnership with product managers, engineers, and marketers to ensure feasibility and alignment with business objectives.

• Iterative Feedback: A culture of constructive feedback and iteration, with design work shared regularly for input from various stakeholders.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the UX team and with partner teams to elevate the collective craft.

• Experimentation: A willingness to test new ideas and approaches, learning from both successes and failures.

📝 Enhancement Note: Target's emphasis on human-centered design, data-driven decision-making, and cross-functional collaboration aligns with best practices in modern product development. For a Senior UX role, demonstrating an ability to embody these values and contribute to a positive, productive team culture is as important as technical skill.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: Designing for a large, established loyalty ecosystem that spans digital and in-store touchpoints involves significant complexity and interconnectedness.

• Balancing Stakeholder Needs: Effectively managing the diverse needs and priorities of Product, Engineering, Marketing, and Business stakeholders while advocating for the user.

• Driving Change: Influencing and driving adoption of new design strategies and best practices within a large organization.

• Measuring Impact: Quantifying the direct impact of UX design improvements on loyalty program engagement and business outcomes.

• Keeping Pace: Staying current with evolving customer expectations, digital technologies, and competitive loyalty program offerings.

Learning & Development Opportunities:

• Deep Dive into Loyalty & Retail: Gain specialized expertise in customer loyalty strategies, personalization, and the intricacies of the retail customer journey.

• Advanced UX Techniques: Opportunities to hone skills in areas like complex system design, information architecture for large-scale platforms, and advanced user research methodologies.

• Cross-Functional Exposure: Develop a deeper understanding of product management, engineering processes, and marketing strategies within a major retail enterprise.

• Mentorship: Potential to mentor junior designers and learn from senior leaders within Target's extensive UX organization.

• Industry Trends: Access to resources and potentially conferences to stay abreast of the latest trends in UX, loyalty, and retail technology.

📝 Enhancement Note: The challenges presented are typical for a senior role in a large enterprise, focusing on complexity, stakeholder management, and driving change. The growth opportunities are substantial, offering deep specialization and broad career development within a leading retail company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex, interconnected system. How did you approach it, and what was the outcome?" (Focus on systems thinking, process, and impact).

• "How do you balance competing stakeholder requirements (e.g., business goals, technical constraints, user needs) when designing a feature or product?" (Demonstrate negotiation, prioritization, and user advocacy).

• "Walk us through a project where you used data and user research to significantly influence your design direction. What were the key insights, and how did you translate them into actionable design decisions?" (Highlight analytical skills, research methodology, and impact).

• "How do you ensure your designs are accessible and inclusive for all users?" (Showcase understanding of accessibility principles and practical application). Company & Culture Questions:

• "What interests you about Target's loyalty program and this specific role?" (Research Target Circle, its value proposition, and how your skills align).

• "How do you contribute to a positive and collaborative team environment, especially in a hybrid work setting?" (Discuss your communication style, teamwork approach, and experience with remote/hybrid collaboration).

• "How do you see UX design contributing to Target's overall business strategy, particularly in areas like guest loyalty and retention?" (Connect your design thinking to broader business objectives). Portfolio Presentation Strategy:

• Tell a Story: Frame each case study as a narrative: the challenge, your approach, the key decisions, and the measurable results.

• Quantify Impact: Whenever possible, use metrics (e.g., increased engagement, conversion rates, task completion times, user satisfaction scores) to demonstrate the success of your designs.

• Explain Your "Why": Be prepared to articulate the rationale behind every significant design decision you made.

• Showcase Figma Skills: Be ready to discuss your workflow in Figma and demonstrate specific techniques if asked.

• Focus on Strategy: Emphasize how you tackled the problem strategically, not just the visual execution.

📝 Enhancement Note: The interview preparation should focus on demonstrating strategic thinking, strong design craft, collaborative ability, and a clear understanding of how design drives business value in the retail loyalty space. Candidates should be ready to back up their claims with specific examples from their portfolio.

📌 Application Steps

To apply for this Senior UX Product Designer position at Target:

• Submit your application through the provided Workday link. Ensure your resume is tailored to highlight your 6+ years of experience, expertise in consumer-facing digital product design, and proficiency with Figma.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your skills in systems thinking, end-to-end design ownership, and driving measurable results, ideally with relevance to loyalty programs or complex consumer experiences.

• Prepare Your Portfolio Presentation: Practice walking through your case studies, clearly articulating the problem, your strategic approach, design process, key decisions, and quantifiable outcomes. Be ready to discuss your role in detail and answer in-depth questions about your work.

• Research Target & Loyalty: Familiarize yourself with Target's brand, its current loyalty program (Target Circle), and the broader retail loyalty landscape to better understand the context and challenges of this role.

• Anticipate Design Challenges: Be ready to engage with potential design exercises or whiteboard challenges that assess your problem-solving skills, strategic thinking, and ability to articulate design concepts under pressure.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.