Senior / Staff Brand Designer

📍 Job Overview

Job Title: Senior / Staff Brand Designer

Company: Lovable

Location: Stockholm, Sweden / United Kingdom

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: 2026-04-15

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Drive the evolution and consistent application of Lovable's visual identity across all brand touchpoints.

• Develop and maintain scalable brand systems, templates, and guidelines to empower rapid team execution.

• Create high-impact visual assets for marketing campaigns, social media, events, sales enablement, and partnerships.

• Collaborate closely with product, content, and growth teams to ensure cohesive brand experiences.

• Champion creative quality and taste, setting the standard for visual communication at Lovable.

📝 Enhancement Note: While the role is for a Brand Designer, its emphasis on scalable brand systems, templates, and empowering other teams to execute independently strongly aligns with aspects of Marketing Operations and Brand Operations. The need for consistency, process definition, and cross-functional collaboration are key operational components.

📈 Primary Responsibilities

• Own and meticulously evolve Lovable's comprehensive visual identity system across all brand touchpoints, ensuring a cohesive and impactful brand narrative.

• Design and produce a wide array of marketing assets, including engaging campaign visuals, dynamic social media graphics, compelling presentation decks, informative one-pagers, and impactful event signage.

• Establish and rigorously maintain robust brand guidelines and scalable brand systems, empowering internal teams and external partners to execute on-brand work with autonomy.

• Develop and implement efficient tools, templates, and streamlined processes that enable the broader team to consistently create high-quality, on-brand creative deliverables at scale.

• Foster seamless collaboration with product design teams to ensure brand consistency is integrated within the product experience, and partner with content and growth teams to visually bring campaigns and initiatives to life.

• Act as a hands-on creative force, adapting to diverse brand needs from intricate LinkedIn carousels to comprehensive event branding, always maintaining a focus on strategic storytelling and visual impact.

• Serve as a guardian of creative quality and taste, continuously elevating the visual standard and aesthetic of the Lovable brand.

• Re-imagine and redefine the operational workflows and methodologies for modern brand teams in a fast-paced, AI-driven environment.

📝 Enhancement Note: The responsibilities highlight a significant operational component in establishing and scaling brand systems and processes. The emphasis on creating templates, guidelines, and empowering other teams points to a need for strong process thinking and operational efficiency within the brand function.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a strong portfolio and 10+ years of experience in a relevant design field are paramount.

Experience: 10+ years of experience designing for web, print, and motion within high-growth startup environments is a core requirement.

Required Skills:

• Brand Identity Development: Proven expertise in creating and evolving distinct and memorable brand identities.

• Typography Mastery: Exceptional command of typography for both aesthetic appeal and functional clarity across various mediums.

• Layout Design: Strong skills in creating balanced, visually compelling layouts for web, print, and digital assets.

• Illustration Proficiency: Demonstrated ability to create original illustrations that align with brand aesthetics.

• Web Design Principles: Understanding of UI/UX principles and how brand translates to digital interfaces.

• Print Design Execution: Experience in designing for print collateral, event materials, and physical assets.

• Motion Design Fundamentals: Basic understanding or experience in creating motion graphics for digital content.

• Brand Systems Design: Experience in architecting scalable brand systems, including style guides and component libraries.

• Marketing Collateral Creation: Proven track record of designing effective marketing materials for diverse channels.

• Presentation Design: Skill in crafting clear, impactful, and visually consistent presentation decks.

• Visual Storytelling: Ability to communicate complex ideas and brand narratives through compelling visuals.

• Brand Consistency Management: Demonstrated ability to maintain brand integrity across high volumes of work and multiple channels.

• Template & Guideline Development: Experience creating reusable assets and clear documentation to enable team autonomy.

• Project Management: Ability to manage multiple concurrent projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Autonomy & Ownership: Proven ability to work independently, take initiative, and manage projects from brief to completion.

• Cross-functional Collaboration: Experience working effectively with product, content, growth, and other marketing teams.

Preferred Skills:

• Creative Direction: Experience guiding creative output and providing constructive feedback.

• Illustration Specialization: Advanced skills in custom illustration for brand campaigns.

• Motion Graphics Expertise: Deeper experience in animation and video asset creation.

• Experience with AI-driven design tools: Familiarity with emerging technologies that can enhance design workflows.

• Startup/High-Growth Environment Acumen: Deep understanding of the pace and demands of scaling companies.

📝 Enhancement Note: The extensive experience requirement (10+ years) for a Brand Designer role, coupled with the emphasis on building scalable systems and enabling other teams, suggests a need for strategic thinking and operational efficiency beyond pure design execution. This role likely involves a significant amount of process definition and standardization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Brand Assets: A curated selection of brand assets that have been launched and are live across various platforms (web, social, print, events).

• Brand System Case Study: A detailed example showcasing the development and implementation of a scalable brand system, including design guidelines, templates, and how it facilitated consistent execution for a team.

• Marketing Campaign Visuals: Examples of integrated campaign visuals across multiple channels, demonstrating strategic thinking and creative problem-solving.

• Presentation & Sales Collateral: High-quality examples of presentation decks, one-pagers, or sales enablement materials that effectively communicate complex information.

• Process & Template Examples: Demonstrations of tools, templates, or processes created to empower others to produce on-brand work independently.

• Versatility Showcase: Examples that highlight proficiency across different mediums (web, print, motion) and a range of asset types.

Process Documentation:

• Brand Guideline Development: Evidence of creating comprehensive and user-friendly brand guidelines that are actively used.

• Workflow Optimization: Examples of how you've streamlined design workflows or created systems to improve efficiency and consistency within a team.

• Template Creation & Adoption: Demonstrations of templates you've built and how they've been adopted and utilized by others.

• Cross-functional Process Integration: Examples of how you've collaborated with other departments to integrate brand standards into their workflows.

📝 Enhancement Note: A robust portfolio is critical for this role, not just for showcasing design craft but also for demonstrating operational capabilities. Specifically, showing how the candidate has built and scaled brand systems, created enabling templates and guidelines, and improved design workflow efficiency will be key. The "re-invent how modern brand teams work" point strongly suggests a need to showcase process innovation.

💵 Compensation & Benefits

Salary Range: Given the "Senior / Staff" title, 10+ years of experience, and the locations (Stockholm and UK), the estimated salary range would be approximately:

• Stockholm, Sweden: SEK 600,000 - 900,000 per year (approx. €53,000 - €80,000)

• United Kingdom (London focus): £65,000 - £95,000 per year

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Retirement Savings Plan: Contribution matching for retirement or pension plans.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Budget for conferences, workshops, and continuous learning opportunities relevant to design and operations.

• Stock Options/Equity: Potential for equity in a fast-growing startup.

• Flexible Work Arrangements: While the role is on-site, there may be some flexibility for ad-hoc remote work or adjusted hours as needed.

• Team Events & Retreats: Opportunities for team bonding and company-wide gatherings.

Working Hours: Approximately 40 hours per week, with potential for flexibility depending on project needs and team collaboration, especially given the on-site requirement in Stockholm or the UK.

📝 Enhancement Note: Salary estimates are based on research for Senior/Staff Brand Designer roles in Stockholm and major UK cities (like London) for companies in the tech/SaaS sector. These figures account for the high experience level and the company's growth-stage nature. Benefits are typical for tech companies in these regions and are tailored to attract experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Software / SaaS) - Lovable is at the forefront of enabling software creation through AI, a rapidly evolving and foundational sector. This implies a culture of innovation, speed, and a focus on disruptive technology.

Company Size: Small, talent-dense team. This suggests a highly collaborative, agile environment where individual contributions have a significant impact. It also means less bureaucracy and a hands-on approach for everyone.

Founded: Lovable was founded with the mission to democratize software creation. This founding principle likely drives a culture focused on accessibility, empowerment, and innovation.

Team Structure:

• Operations Focus: While not explicitly detailed, a "talent-dense" team implies high performers who are likely autonomous and skilled. The brand design function will likely report into a Head of Marketing or Head of Brand, with close ties to Product and Growth teams.

• Reporting: Likely reports to a Marketing Lead or Creative Director.

• Collaboration: High emphasis on low-ego collaboration, extreme ownership, and high velocity. This means designers will work closely with product managers, engineers, content strategists, and growth marketers.

Methodology:

• Data-Driven Design: While not explicitly stated for design, the company's AI focus suggests a culture that values data and measurable outcomes, which brand design will need to align with.

• Agile & Iterative: High velocity and fast-paced environment imply agile methodologies and rapid iteration on creative assets and brand systems.

• Empowerment & Scalability: Focus on building systems and templates that empower others indicates a methodology centered on enabling scale and efficiency.

Company Website: https://lovable.dev

📝 Enhancement Note: The description of Lovable as a "talent-dense team" and valuing "extreme ownership, high velocity and low-ego collaboration" points to a demanding but rewarding environment. For a brand designer, this means being proactive, highly skilled, and comfortable working cross-functionally and at speed. The AI software context means design must be forward-thinking and adaptable.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior/Staff level role, indicating a high degree of autonomy, strategic input, and potential for leadership within the brand function. It's not just about executing tasks but about defining processes, setting standards, and influencing the overall brand direction.

Reporting Structure: The role will likely report to a senior marketing or creative leader. The designer will be expected to collaborate closely with leadership across Product, Engineering, and Growth to ensure brand alignment.

Operations Impact: This role has a direct impact on how Lovable is perceived by its users and the market. By defining and maintaining a strong visual identity and providing effective brand assets, the designer directly contributes to user acquisition, retention, brand recognition, and overall business growth. The emphasis on empowering teams to create on-brand work also amplifies the operational impact of this role by increasing efficiency and consistency across the organization.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Brand Director or Head of Brand role as the company scales, overseeing a larger team and broader brand strategy.

• Specialization: Opportunity to deepen expertise in specific areas like motion design, brand systems architecture, or creative direction for AI-powered products.

• Operational Excellence: Develop expertise in building and optimizing brand operations, workflows, and scalable creative systems, a highly valuable skill in tech companies.

• Strategic Influence: Contribute significantly to overarching marketing and product strategies by shaping the brand's visual narrative and user experience.

• Foundational Impact: Be a key player in defining the visual legacy of a generation-defining company in the AI software space.

📝 Enhancement Note: The "Staff" designation implies a level of expertise that goes beyond execution, suggesting opportunities for mentorship, strategic contribution, and process innovation. The growth path likely involves increasing strategic responsibility and potentially team leadership, especially given the company's growth trajectory.

🌐 Work Environment

Office Type: The role is described as "on-site," suggesting a physical office presence in either Stockholm or the United Kingdom. This implies a traditional office setup designed for collaboration.

Office Location(s): Stockholm, Sweden and the United Kingdom (specific city not detailed, but likely a major hub like London).

• Stockholm: Known for its design-centric culture and tech innovation.

• United Kingdom: Offers access to a large talent pool and a vibrant tech ecosystem.

Workspace Context:

• Collaborative Hub: The on-site requirement indicates a space designed for in-person interaction, brainstorming sessions, and team meetings.

• Tool Access: Expect access to industry-standard design software and potentially specialized AI tools or platforms developed by Lovable.

• Team Interaction: Frequent opportunities to engage with designers, marketers, product managers, and other stakeholders, fostering a dynamic and communicative work environment.

Work Schedule: The standard 40-hour work week is mentioned, but the "high velocity" culture suggests that flexibility and dedication will be important. Some days may require longer hours to meet project deadlines, balanced by the opportunity to manage one's own workflow efficiently.

📝 Enhancement Note: The "on-site" requirement is a key differentiator. For candidates who thrive in collaborative, in-person environments and appreciate the energy of a physical workspace, this is a strong signal. It also implies a commitment to the company's culture and operational cadence within a shared physical space.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Application & Exploratory Call: Submit application via the careers portal. A brief form will be followed by an initial call to assess general fit and interest.

2. Take-Home Challenge & Loom Presentation: A short take-home assignment focused on presenting your best work via a Loom video. This assesses your ability to articulate your design process and outcomes concisely.

3. In-depth Interviews: A round of interviews to discuss your experience, skills, and approach in greater detail, likely involving key stakeholders from design, marketing, and potentially product.

4. Trial Work (1-2 days): A paid trial period (remote or on-site) to assess your working style, collaboration skills, and cultural fit. This is also an opportunity for you to evaluate Lovable.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in brand identity, systems, marketing collateral, and your ability to work at a senior/staff level. Prioritize "shipped" work.

• Showcase Operational Thinking: For each project, highlight not just the final output but also the process, the challenges, the solutions, and importantly, how you built systems, templates, or guidelines that enabled scalability or consistency.

• Loom Presentation Excellence: For the take-home, ensure your Loom video is clear, concise, and engaging. Practice your narrative to convey your strategic thinking and the impact of your work effectively. Focus on showing why you made certain design decisions.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the success and impact of your brand assets and systems.

• Tailor to Lovable: Research Lovable's current brand and product. Consider how your work aligns with their mission and their AI-focused identity.

Challenge Preparation:

• Understand the "Why": For the take-home challenge, focus on understanding the underlying problem Lovable is trying to solve with the assignment.

• Think Systemically: Given the emphasis on brand systems and empowering teams, approach any challenge with scalability and operational efficiency in mind.

• Articulate Your Process: Be ready to clearly explain your design process, decision-making rationale, and how your work aligns with business objectives.

• Prepare for Collaboration: Be ready to discuss how you collaborate with cross-functional teams and handle feedback.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational capability. The take-home challenge and trial work are key to evaluating how a candidate operates in a real-world scenario, particularly their ability to communicate and execute efficiently. The portfolio review will be critical for demonstrating a blend of design craft and process-oriented thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Sketch. Figma is often preferred for collaborative environments and building design systems.

• Motion Graphics: Adobe After Effects, possibly Principle or similar tools for prototyping.

• Prototyping & Collaboration: Figma, InVision, or similar platforms for interactive prototypes and design handoffs.

• Presentation Software: Google Slides, Keynote, PowerPoint for creating sales decks and internal presentations.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar) to understand website traffic and user behavior related to brand touchpoints.

• Social Media Analytics: Tools like Sprout Social, Hootsuite, or native platform analytics to measure engagement and reach of brand content.

• Brand Monitoring Tools: For tracking brand sentiment and competitive landscape.

CRM & Automation:

• While not directly managed by the brand designer, understanding how brand assets are used in CRM campaigns (e.g., email marketing platforms like HubSpot, Mailchimp) or marketing automation workflows would be beneficial.

• Project Management Tools: Asana, Jira, Trello, Monday.com for managing design projects and workflows.

📝 Enhancement Note: The mention of "building tools, templates, and processes" suggests that proficiency in collaborative design tools like Figma is essential for system creation and team enablement. Familiarity with how brand assets integrate into broader marketing technology stacks (CRM, automation) is also advantageous for understanding the operational context.

👥 Team Culture & Values

Operations Values:

• Extreme Ownership: Taking full responsibility for brand initiatives from conception to execution and beyond, ensuring successful outcomes.

• High Velocity: Moving quickly and efficiently to deliver high-quality creative assets and solutions in a fast-paced environment.

• Low-Ego Collaboration: Working collaboratively and respectfully with all team members, prioritizing team success over individual ego, and being open to feedback.

• Craft & Taste: Maintaining a high standard of creative quality and aesthetic excellence across all brand outputs.

• Innovation: Embracing new ideas, technologies (like AI), and approaches to push the boundaries of brand communication.

• Empowerment: Building systems and processes that enable others to create effectively, fostering a scalable and consistent brand presence.

Collaboration Style:

• Cross-functional Integration: Actively partnering with Product, Engineering, Growth, and Content teams to ensure brand consistency and strategic alignment across all company functions.

• Feedback-Driven Iteration: Engaging in constructive feedback sessions to refine creative work and improve brand systems and processes.

• Knowledge Sharing: Willingness to share design expertise, processes, and best practices to elevate the entire team's creative output and operational efficiency.

📝 Enhancement Note: The core values of "extreme ownership," "high velocity," and "low-ego collaboration" are critical indicators of the expected work environment. A candidate must be self-driven, efficient, and a strong team player. The emphasis on "re-inventing how modern brand teams work" points to a culture that values process innovation and operational improvements within the creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining exceptionally high creative standards and brand consistency while operating at a very high velocity in a fast-paced startup.

• Scalability of Brand Systems: Developing and implementing brand systems that are robust enough to scale rapidly with the company's growth across multiple product lines and markets.

• Cross-Functional Alignment: Ensuring consistent brand application and messaging across diverse teams (Product, Engineering, Marketing, Sales) with varying priorities and understanding of brand.

• Defining the "AI Brand" Aesthetic: Creatively defining and evolving a visual identity that effectively communicates the innovative and accessible nature of AI-powered software creation.

• Remote vs. On-site Dynamics: Navigating the on-site requirement while ensuring effective collaboration and integration with any remote team members or global stakeholders.

Learning & Development Opportunities:

• Deep Dive into AI & SaaS Branding: Gain specialized experience in branding for cutting-edge AI and SaaS products, a rapidly growing and influential market segment.

• Brand Operations & Scalability: Develop expertise in building and optimizing brand operations, scalable systems, and empowering creative workflows, a highly sought-after skill set.

• Strategic Brand Leadership: Contribute to high-level brand strategy discussions and potentially grow into leadership roles within a fast-scaling tech company.

• Industry Exposure: Attend relevant design conferences, workshops, and potentially contribute to industry discussions on AI and branding.

• Mentorship: Opportunities to learn from and mentor other designers, contributing to the team's overall growth and skill development.

📝 Enhancement Note: The challenges highlight the operational complexities of scaling a brand in a high-growth tech environment. The growth opportunities are substantial, particularly for those interested in the intersection of design, operations, and AI technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive brand identity system for a high-growth startup. How do you ensure it's scalable and easy for other teams to adopt?" (Focus on process, scalability, and enablement).

• "How would you approach creating marketing assets for a new campaign, considering our fast-paced environment and the need for consistent brand application across web, social, and sales collateral?" (Focus on velocity, consistency, and asset types).

Company & Culture Questions:

• "What excites you about Lovable's mission to enable anyone to create software with AI, and how do you see brand design playing a role in that?" (Focus on mission alignment and strategic thinking).

• "How do you embody 'extreme ownership' and 'high velocity' in your design work, especially within a collaborative team setting?" (Focus on cultural values and work style).

Portfolio Presentation Strategy:

• Narrative is Key: Structure your portfolio presentation around stories of impact. For each project, clearly articulate the problem, your strategic approach, the execution (showing your craft), and the results or operational benefits.

• Highlight Systems & Processes: Dedicate specific slides or sections to showcasing brand systems, templates, guidelines, and any process improvements you've implemented. Demonstrate how you enable others.

• Showcase Versatility: Ensure your presentation includes examples across web, print, and motion, demonstrating your breadth of skill.

• Be Ready for Deep Dives: Anticipate questions about your specific design decisions, tool choices, and how you handle feedback or challenges.

• Engage with the "Why": For any take-home challenge, be prepared to explain your rationale behind every decision, connecting it back to Lovable's mission and brand.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also operational thinking, strategic contribution, and alignment with Lovable's core values. Expect questions that probe your ability to build scalable systems and work efficiently in a high-growth environment.

📌 Application Steps

To apply for this Senior / Staff Brand Designer position:

• Submit your application through Lovable's careers portal at https://jobs.ashbyhq.com/lovable/2c16cc1e-303e-440e-8c33-bcdcaeb321ff.

• Customize Your Resume: Tailor your resume to highlight your 10+ years of experience, focusing on achievements related to brand identity, brand systems, marketing collateral creation, and any experience in fast-paced startup environments. Use keywords from the job description like "brand systems," "scalability," "high velocity," and "cross-functional collaboration."

• Curate Your Portfolio: Select your strongest "shipped" work that demonstrates both exceptional design craft and your ability to build scalable brand systems, templates, and guidelines. Prepare a clear narrative for each project, emphasizing problem-solving, process, and impact.

• Prepare Your Loom Presentation: Practice delivering a concise and compelling Loom video showcasing your best work, focusing on your strategic thinking and how you've enabled consistency and efficiency.

• Research Lovable: Thoroughly understand Lovable's product, mission, target audience, and current brand presence. Consider how your design philosophy and experience align with their innovative AI-driven approach and their values of extreme ownership and high velocity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.