Senior Product Strategy Manager - Subscriber Growth

📍 Job Overview

Job Title: Senior Product Strategy Manager - Subscriber Growth

Company: Circles

Location: Singapore, Singapore

Job Type: Full time

Category: Product Strategy / Revenue Operations

Date Posted: 2026-09-24

Experience Level: 5-10 years

Remote Status: On-site (Hybrid assumed)

🚀 Role Summary

• Develop and execute strategic product initiatives focused on driving subscriber growth for global enterprise clients within the telecommunications sector.

• Serve as a key strategic advisor to C-suite and VP-level stakeholders at enterprise clients, leveraging deep understanding of the CXOS platform and industry best practices.

• Synthesize complex market intelligence, competitive analysis, and cross-market insights to inform and shape the high-level platform product strategy and roadmap.

• Partner closely with internal Platform Product Managers to translate strategic requirements into actionable product development plans, ensuring global scalability and regional compliance.

• Drive the global adoption and rollout of new platform capabilities, directly impacting client subscriber acquisition and retention targets.

📝 Enhancement Note: While the role is titled "Senior Product Strategy Manager," the emphasis on driving subscriber growth for clients, acting as a strategic advisor, and influencing platform strategy to meet market needs strongly aligns with Revenue Operations and Go-to-Market (GTM) strategy functions. The role bridges product, client success, and market intelligence to achieve commercial outcomes. The "on-site" designation suggests a hybrid work model is likely, common in Singapore-based tech companies.

📈 Primary Responsibilities

• Client Strategy & Advisory:

  • Partner with executive stakeholders at global enterprise clients to deeply understand their business drivers, challenges, and growth objectives.
  • Influence client product roadmaps by effectively demonstrating how existing platform capabilities can solve complex operational challenges and drive subscriber acquisition.
  • Act as a subject matter expert on telecom industry trends, guiding client leadership on innovation opportunities and strategic platform leverage to minimize custom development.
  • Develop and present strategic recommendations to clients, fostering strong trusted advisor relationships.

• Market Insights & Strategic Alignment:

  • Collaborate with market research teams and utilize external data sources to monitor macro trends, regulatory changes, competitive landscapes, and emerging technologies across key operating regions.
  • Analyze disparate regional data to identify common, recurring telecom industry needs that present opportunities for scalable platform investment and feature development.
  • Translate market intelligence and synthesized client feedback into clear, prioritized business cases and capability requirements that feed into the internal platform expansion strategy.

• Internal Alignment & Rollout Strategy:

  • Formulate and articulate a clear, prioritized platform strategy and capability roadmap based on client needs and market opportunities.

  • Collaborate closely with internal Platform Product Managers to define, scope, and prioritize core platform capabilities required for global scale, ensuring they meet diverse regional requirements.

  • Ensure strategic requirement definitions inherently account for multi-region scalability, including global compliance, regional configurations, localization, and varying market dynamics.

  • Oversee and contribute to the strategic go-to-market (GTM) plan for new platform capabilities, ensuring successful enablement, training, and adoption across global client teams and their end-users.

  • Accountable for driving subscriber growth targets for Circles' enterprise clients through effective platform strategy and adoption.

📝 Enhancement Note: The responsibilities highlight a strong blend of strategic client engagement, market analysis, and internal product strategy influence. The emphasis on "driving subscriber growth targets" and "platform leverage" positions this role as critical for revenue realization and customer success, making it highly relevant to operations professionals.

🎓 Skills & Qualifications

Education:

• Postgraduate degree (e.g., MBA or equivalent advanced business degree) is preferred, reflecting the strategic and analytical demands of the role. Experience:

• Minimum of 5+ years of progressive experience in Product Strategy, Corporate Strategy, or Management Consulting within a B2B SaaS environment.

• Demonstrated experience driving growth and innovation in fast-paced, consumer-facing technology environments (e.g., e-commerce, payments, gaming) is crucial for understanding subscriber acquisition mechanics.

• Proven experience working across multiple international markets, navigating regional nuances, and identifying commonalities to drive scalable solutions.

• Experience running global customer advisory boards or client strategic forums is a significant advantage. Required Skills:

• Product Strategy & Roadmapping: Expertise in developing and articulating product strategies, defining platform roadmaps, and prioritizing initiatives based on market opportunity and client impact.

• B2B SaaS Expertise: Deep understanding of B2B SaaS business models, product lifecycles, and go-to-market strategies.

• Client Advisory & Stakeholder Management: Proven ability to build rapport, influence, and advise C-suite and VP-level stakeholders at global client organizations, managing complex relationships.

• Market Intelligence & Synthesis: Skilled at gathering, analyzing, and synthesizing complex market research, competitive data, and qualitative customer feedback into actionable strategic recommendations.

• Platform Architecture & API Strategy: Strong understanding of B2B SaaS platform architecture, API strategies, and the technical considerations for driving global scalability and platform feature development.

• Growth & Innovation: Demonstrated experience in driving growth and innovation within technology sectors, with a focus on user acquisition and engagement strategies.

• Global Perspective: Ability to think globally, understand diverse market dynamics, and develop strategies applicable across international regions.

• Business Case Development: Proficiency in creating compelling business cases and ROI justifications for strategic investments and product initiatives.

Preferred Skills:

• Domain expertise in the telecom industry, including an understanding of digital telco models, CPaaS, or eSIM technologies.

• Experience with data analysis and reporting tools to measure the impact of product strategies on subscriber growth.

• Familiarity with Agile product development methodologies.

📝 Enhancement Note: The required skills emphasize strategic thinking, client-facing capabilities, and a strong grasp of B2B SaaS product development. The "Growth/Innovation Skills" and "Global Perspective" are particularly relevant for a role focused on expanding a client's subscriber base across diverse markets. The preference for telecom domain expertise is a clear indicator of the industry focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Impact Case Studies: Showcase examples where your strategic recommendations led to measurable subscriber growth, increased platform adoption, or significant client value realization.

• Market Analysis & Strategy Development: Present instances of how you synthesized market intelligence to define a product strategy or identify a new market opportunity for a B2B SaaS product.

• Client Advisory & Influence: Demonstrate instances where you successfully advised C-suite or VP-level clients, influencing their strategy or product roadmap, and the resulting outcomes.

• Cross-functional Collaboration & Product Definition: Provide examples of how you collaborated with engineering/product teams to define requirements for scalable platform features, considering global needs.

• Go-to-Market Strategy Contributions: Highlight your role in developing or executing a GTM strategy for a new product or feature, focusing on adoption and growth metrics.

Process Documentation:

• Strategic Planning Frameworks: Be prepared to discuss your approach to developing strategic roadmaps, including methodologies for prioritization, market analysis, and stakeholder alignment.

• Client Engagement Processes: Articulate your process for engaging with enterprise clients, understanding their needs, and translating those into actionable product insights.

• Market Research Integration: Describe your methodology for integrating market research and competitive intelligence into product strategy development and decision-making.

• Product Requirement Definition: Explain your process for defining clear, scalable, and globally compliant product requirements that effectively communicate needs to product development teams.

• Rollout & Adoption Strategies: Outline your approach to planning and executing the global rollout of new platform capabilities, focusing on driving adoption and measuring success.

📝 Enhancement Note: For a role focused on product strategy and subscriber growth, a portfolio demonstrating strategic thinking, market analysis, client influence, and the ability to translate insights into actionable product requirements is paramount. The emphasis on "scalable platform features" and "global needs" points to a need to showcase experience with B2B SaaS products designed for multi-market deployment.

💵 Compensation & Benefits

Salary Range:

• Given the "Senior" title, 5+ years of experience, the B2B SaaS industry, and the Singapore location (a high-cost-of-living city), a competitive salary range is expected. Based on industry benchmarks for Senior Product Strategy Managers in Singapore's tech sector, a typical range could be SGD 120,000 to SGD 180,000 per annum, with potential for bonuses tied to subscriber growth and company performance. Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Financial: Competitive base salary, potential for performance-based bonuses, stock options or equity grants, and retirement savings plans (e.g., CPF contributions for Singapore-based employees).

• Work-Life Balance: Generous paid time off (PTO), public holidays, and potential for flexible working arrangements (hybrid model).

• Professional Development: Opportunities for continuous learning, including access to training, conferences, and advanced degree sponsorship.

• Employee Perks: Potential for travel allowances (given Jetpac business unit), subsidies for wellness activities, and company-sponsored social events.

Working Hours:

• Standard full-time hours are typically 40 hours per week. However, given the client-facing and strategic nature of this role, flexibility may be required to accommodate global client time zones and critical project deadlines. The "on-site" designation implies a primary work location in Singapore, with hybrid flexibility expected.

📝 Enhancement Note: The salary estimate is based on general market data for senior-level strategy roles in Singapore's technology sector, considering the specific industry (SaaS, Telco) and the company's investor backing. Actual compensation will depend on the candidate's specific experience, qualifications, and negotiation. Benefits are standard for a well-funded tech company in Singapore.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, Telecommunications, Travel Tech). Circles operates within the dynamic and rapidly evolving telecommunications and digital services sector, aiming to disrupt traditional models with innovative SaaS platforms. The company's diverse business units (SaaS, Digital Telco, CPaaS, Travel Tech) suggest a culture that embraces innovation and diversification.

Company Size: The description indicates a growing global company with significant partnerships (KDDI, Etisalat, AT&T, Telkomsel) and backing from major investors. This suggests a company size likely in the range of 200-1000+ employees, offering a balance between startup agility and established operational capacity.

Founded: Founded in 2014, Circles has a track record of innovation and expansion, moving from a digital telco brand to a global SaaS provider. This history implies a culture that values entrepreneurial spirit, rapid iteration, and market leadership.

Team Structure:

• Product & Strategy Focus: The role sits within a product-centric organization, likely reporting into a Head of Product Strategy or a similar senior product leadership role.

• Cross-functional Collaboration: Close collaboration is expected with internal Platform Product Managers (engineering execution), Market Research teams, Sales, Client Success, and potentially leadership from other business units like Circles.Life, Circles Aspire, and Jetpac.

• Global Reach: The team structure will reflect Circles' global operations, requiring coordination with teams and clients across different regions.

Methodology:

• Data-Driven Decision Making: Emphasis on using market intelligence, client feedback, and performance metrics to drive strategic decisions.

• Agile & Iterative Development: The company's rapid growth and innovation suggest an agile approach to product development and strategy implementation, with a focus on continuous improvement.

• Client-Centric Innovation: A core methodology likely involves understanding and solving complex client challenges through scalable platform solutions.

Company Website: https://circles.co/

📝 Enhancement Note: Circles' background as a disruptor in the telco industry, with multiple successful business ventures and strong investor backing, suggests a fast-paced, innovative, and globally-minded company culture. The role's strategic nature implies a need for individuals comfortable with ambiguity, data-driven insights, and cross-functional influence.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, indicating a high degree of autonomy, strategic responsibility, and influence. It's a critical juncture for professionals looking to deepen their expertise in product strategy, GTM, and subscriber growth within the B2B SaaS and telecommunications sectors. The role requires synthesizing high-level business needs with detailed platform capabilities.

Reporting Structure: The Senior Product Strategy Manager will likely report to a Director or VP of Product Strategy, or potentially a VP of GTM or Revenue Operations, depending on the specific organizational structure. They will work closely with Platform Product Managers who manage the day-to-day engineering execution.

Operations Impact: This role has a direct impact on revenue generation and client success by driving subscriber growth for Circles' enterprise clients. By effectively translating market needs into platform strategy and ensuring client adoption, the role contributes significantly to the company's value proposition and its ability to scale its SaaS offering globally. The insights generated here can shape the future direction of the CXOS platform.

Growth Opportunities:

• Leadership Progression: Potential to advance into Director or VP-level roles within Product Strategy, GTM, or Revenue Operations, overseeing larger teams or broader strategic initiatives.

• Specialization: Opportunity to become a deep domain expert in the telecommunications SaaS market, a high-demand area.

• Cross-functional Mobility: Potential to move into senior roles within Product Management, Marketing, Sales Operations, or Client Success, leveraging the broad understanding of the business gained in this role.

• Entrepreneurial Exposure: Working within a company that has multiple business units and a history of innovation offers exposure to diverse business models and growth strategies.

📝 Enhancement Note: This role is positioned as a significant step for operations professionals aiming for strategic leadership. The emphasis on client impact and revenue growth makes it a high-visibility position with clear pathways for advancement within a dynamic tech company.

🌐 Work Environment

Office Type: The job posting specifies "Singapore (on-site)," indicating a physical office presence is required. However, in the current tech landscape, "on-site" often implies a hybrid work model, allowing for a blend of in-office collaboration and remote flexibility.

Office Location(s): The role is based in Singapore, a major APAC business hub. The specific office location would be within Singapore, likely in a commercial district conducive to business operations and employee accessibility.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace designed to foster collaboration between product strategists, product managers, market researchers, and potentially client-facing teams.

• Technology-Enabled: Access to modern office technology, reliable internet, and the necessary software tools for strategy development, communication, and data analysis.

• Global Interaction: Opportunities to interact with colleagues and clients across different time zones, requiring effective virtual communication tools and practices.

Work Schedule:

• A standard 40-hour work week is the baseline, but the strategic and client-facing nature of the role may necessitate flexibility. This could involve occasional early morning or late evening calls to connect with international teams or clients, common in global operations roles.

📝 Enhancement Note: The "on-site" requirement in Singapore, combined with the nature of a global tech company, strongly suggests a hybrid work arrangement. This offers a balance between in-person collaboration crucial for strategic alignment and the flexibility that many professionals value.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A conversation with the hiring manager (e.g., Head of Product Strategy) to delve deeper into your experience, strategic thinking, and understanding of the role's objectives.

• Cross-functional Interviews: Interviews with key stakeholders, such as Platform Product Managers, Market Research leads, or senior client-facing personnel, to assess collaboration skills and domain knowledge.

• Case Study/Presentation: A common step for strategy roles involves a take-home case study or an on-the-spot challenge. This will likely focus on analyzing a market scenario, proposing a product strategy for subscriber growth, or advising a hypothetical client.

• Executive/Final Interview: A final interview with a senior leader (e.g., VP of Product, C-suite executive) to evaluate strategic vision, executive presence, and overall fit with the company's trajectory.

Portfolio Review Tips:

• Focus on Impact: For each project in your portfolio, clearly articulate the problem, your strategic approach, the actions you took, and most importantly, the measurable outcomes (e.g., subscriber growth percentage, revenue impact, adoption rates).

• Structure for Clarity: Organize your portfolio with clear headings: Problem, Solution, Your Role, Impact/Results. Use visuals (charts, graphs) where appropriate to illustrate data and impact.

• Showcase Strategic Thinking: Highlight how you identified opportunities, analyzed markets, and formulated strategies. Demonstrate your ability to connect client needs with platform capabilities.

• Emphasize Collaboration: Include examples where you successfully partnered with engineering, marketing, sales, or client success teams to achieve strategic goals.

• Tailor to the Role: Select projects that best demonstrate your experience in B2B SaaS, growth strategies, client advisory, and global markets, especially if you have telecom experience.

Challenge Preparation:

• Understand the Core Problem: The case study will likely revolve around driving subscriber growth for a telco client using a SaaS platform. Be prepared to analyze market trends, competitive landscapes, and potential client challenges.

• Develop a Framework: Have a structured approach to problem-solving: define the objective, identify key drivers, analyze options, propose a strategy, and outline implementation and measurement steps.

• Quantify Everything: Practice articulating your recommendations with specific metrics and potential ROI. Understand how to measure success for subscriber growth initiatives.

• Consider Global Nuances: Since the role is global, think about how your strategy would adapt to different regional markets (e.g., emerging vs. developed markets, regulatory differences).

• Present with Confidence: Practice presenting your findings clearly and concisely, anticipating questions about your assumptions and recommendations. Be ready to defend your strategy.

📝 Enhancement Note: The interview process for a senior strategy role is rigorous, focusing on strategic acumen, problem-solving, and communication. A well-curated portfolio that highlights measurable impact and strategic thinking is critical for success, particularly in the case study portion.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management & Strategy Tools: Jira, Confluence, Aha!, Productboard, or similar platforms for roadmap planning, requirements management, and collaboration.

• CRM Platforms: Salesforce, HubSpot, or similar for understanding client data, sales pipelines, and customer engagement metrics.

• Business Intelligence & Analytics Tools: Tableau, Power BI, Looker, Amplitude, Mixpanel, or similar for data analysis, performance tracking, and reporting on subscriber growth and platform adoption.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace for internal and external communication.

Analytics & Reporting:

• Data Warehousing/ETL: Familiarity with data warehousing concepts and tools (e.g., Snowflake, BigQuery) may be beneficial for understanding data sources.

• Spreadsheet Software: Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.

CRM & Automation:

• CRM: Deep understanding of CRM functionalities for customer segmentation, lifecycle management, and identifying growth opportunities.

• Marketing Automation (Potential): Familiarity with platforms like Marketo, Pardot, or HubSpot could be useful if the role involves contributing to GTM strategies that leverage marketing automation.

• Integration Concepts: Understanding of how different systems (CRM, BI, product platforms) integrate to provide a holistic view of the customer and product performance.

📝 Enhancement Note: This role requires a strong analytical toolkit. Proficiency in BI/analytics tools is essential for understanding subscriber data and platform usage. Familiarity with CRM systems is critical for client context, and experience with product management tools aids in bridging strategy to execution.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A drive to challenge the status quo in the telco industry and deliver cutting-edge solutions.

• Client-Centricity: A deep commitment to understanding and solving client challenges, ensuring they derive maximum value from the platform.

• Data-Driven Decision Making: A culture that relies on data, market insights, and rigorous analysis to inform strategic choices and measure impact.

• Global Collaboration: An appreciation for diverse perspectives and the ability to work effectively with teams and clients across different geographies and cultures.

• Agility & Adaptability: A willingness to iterate, learn quickly, and adapt to the fast-paced evolution of the technology and telecommunications markets.

Collaboration Style:

• Cross-functional Partnership: Strong emphasis on working collaboratively with product management, engineering, sales, marketing, and client success teams to achieve shared goals.

• Open Communication: Encouragement of direct and transparent communication to ensure alignment and resolve issues efficiently.

• Knowledge Sharing: A culture that values sharing insights, best practices, and lessons learned to foster collective growth and continuous improvement.

• Proactive Problem-Solving: A tendency to identify potential issues early and work together to find effective solutions.

📝 Enhancement Note: The values and collaboration style at Circles likely mirror the innovative and client-focused approach evident in its business model. Professionals who thrive in a dynamic, collaborative environment where data drives decisions and global impact is valued will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Needs with Regional Specificities: Synthesizing diverse client requirements from various international markets into a cohesive, scalable platform strategy.

• Driving Adoption of New Capabilities: Ensuring that new platform features, once developed, are effectively adopted by global client teams, translating into tangible subscriber growth.

• Navigating a Complex Industry: Staying ahead of rapid changes in the telecommunications and digital services landscape, including regulatory shifts and emerging technologies.

• Influencing Without Direct Authority: Effectively guiding and influencing internal product teams and external client stakeholders to align with strategic objectives.

Learning & Development Opportunities:

• Deep Dive into Telco SaaS: Gaining in-depth expertise in the unique challenges and opportunities within the B2B SaaS for telecommunications sector.

• Global Strategy Expertise: Developing advanced skills in international market analysis, GTM strategy execution across diverse regions, and cross-cultural stakeholder management.

• Product Leadership: Opportunities to mentor junior team members, lead strategic initiatives, and potentially grow into leadership roles within product or GTM functions.

• Industry Exposure: Attending industry conferences, engaging with thought leaders, and staying abreast of the latest trends in digital transformation and subscriber growth strategies.

📝 Enhancement Note: This role presents significant challenges that are also excellent opportunities for professional growth. Overcoming these challenges will build a strong foundation for a career in strategic product leadership and GTM execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a product strategy that directly led to significant subscriber growth. What was your process, and what were the key outcomes?"

• "How would you approach identifying common platform needs across disparate international markets for a B2B SaaS product in the telco sector?"

• "Imagine a major client is requesting a custom feature that isn't on the roadmap. How would you advise them, and how would you balance their needs with the global platform strategy?"

• "Walk us through your framework for analyzing market trends and translating them into actionable product requirements."

• "How do you ensure that new platform capabilities are successfully adopted by global client teams, and how do you measure that adoption's impact on their business goals?" Company & Culture Questions:

• "What excites you about Circles' mission and its position in the telco industry?"

• "How do you approach collaboration with product management and engineering teams when you don't have direct authority over them?"

• "Describe your experience working with C-suite executives. How do you build trust and influence their strategic decisions?"

• "Circles operates multiple business units. How would you leverage insights from Circles.Life or Jetpac to inform strategy for the enterprise SaaS platform?" Portfolio Presentation Strategy:

• Tell a Story: Frame your case studies as narratives with a clear beginning (the challenge/opportunity), middle (your strategic approach and actions), and end (the measurable impact).

• Focus on "Your Role": Clearly delineate your specific contributions versus team efforts. Use "I" statements when describing your actions and decisions.

• Quantify Everything: Be ready to present data, metrics, and ROI for every project. If exact numbers aren't available, use estimates with clear justifications.

• Be Prepared for Deep Dives: Anticipate questions about your methodology, assumptions, challenges encountered, and alternative approaches you considered.

• Showcase Strategic Vision: Connect your past experiences to how you would approach the challenges and opportunities at Circles. Demonstrate foresight and strategic thinking.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, client advisory skills, a data-driven approach, and the ability to translate complex market insights into actionable product strategies that drive subscriber growth. Your portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link: https://circles.wd103.myworkdayjobs.com/Circles/job/Singapore/Senior-Product-Strategy-Manager---Subscriber-Growth_R-100449

• Tailor Your Resume: Highlight experience in B2B SaaS, product strategy, client advisory, growth initiatives, and any relevant telecom industry experience. Use keywords from the job description. Quantify achievements with numbers (e.g., "Increased subscriber acquisition by X%," "Influenced roadmap for Y clients").

• Prepare Your Portfolio: Curate 2-3 key projects that best demonstrate your strategic thinking, market analysis, client advisory skills, and impact on growth. Focus on quantifiable results and your specific contributions. Be ready to present this during the interview process.

• Research Circles: Understand their business model, various ventures (Circles.Life, Jetpac, Circles Aspire), their SaaS platform (CXOS), and their investor base. Familiarize yourself with their market positioning and competitive landscape.

• Practice Case Study Responses: Prepare for potential case study questions related to subscriber growth strategies in the telco sector, and practice articulating your thought process and recommendations clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.