(Senior) Product Strategy Manager - Retail Media (all genders)

📍 Job Overview

Job Title: Senior Product Strategy Manager - Retail Media (all genders)

Company: ABOUT YOU SE & Co. KG

Location: Hamburg, Germany

Job Type: Full-time

Category: Product Strategy / Retail Media Operations

Date Posted: 2026-09-16

Experience Level: Mid-Senior Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the strategic direction and product roadmap for ABOUT YOU's Retail Media offerings, translating market insights and commercial objectives into actionable product requirements.

• Act as the primary business liaison to technology teams, ensuring product development aligns with long-term business goals and customer needs in the dynamic e-commerce landscape.

• Define and articulate the value proposition, positioning, and messaging for retail media products, equipping Sales teams with the foundational elements for successful client engagements.

• Empower Retail Media Managers by providing strategic guidance, data-driven insights, and comprehensive training to enhance product positioning and client campaign performance.

• Serve as a trusted strategic advisor to key clients, translating complex technical concepts into clear business value and developing data-backed campaign strategies to foster growth and adoption.

📝 Enhancement Note: While the title is "Product Strategy Manager," the responsibilities heavily lean into operations by focusing on translating business needs into product requirements, empowering sales/retail media teams, and advising clients on campaign strategy. This role requires a strong understanding of operationalizing product features within a retail media context, making it highly relevant for operations professionals. The "Senior" aspect suggests a need for demonstrated leadership and strategic impact.

📈 Primary Responsibilities

• Translate commercial needs and market feedback into detailed strategic product requirements for Retail Media products, ensuring alignment with overarching business objectives and the e-commerce platform's long-term vision.

• Develop and own the positioning, messaging, and value proposition for all retail media products, creating compelling narratives that resonate with clients and enable Sales teams to deliver impactful pitches.

• Provide strategic guidance, data-driven insights, and comprehensive training to Retail Media Managers, enabling them to effectively position products, drive client performance, and maximize campaign success.

• Act as a strategic advisor to key clients, simplifying complex technical concepts into clear business value propositions and developing data-backed campaign strategies to unlock client growth and optimize media spend.

• Foster cross-functional collaboration between Tech, Sales, Business, and Marketing teams to ensure seamless product adoption, drive commercial success, and implement continuous optimization cycles for retail media solutions.

• Monitor market trends, competitive landscapes, and client performance data to identify opportunities for product innovation and strategic enhancements within the retail media ecosystem.

• Define key performance indicators (KPIs) for retail media products, establish reporting mechanisms, and analyze performance data to inform strategic decisions and demonstrate ROI to stakeholders.

📝 Enhancement Note: The core responsibilities highlight a blend of product strategy and operational execution within the retail media space. This includes defining product requirements (product operations), enabling sales and client success teams (go-to-market operations), and leveraging data for strategic decision-making (business operations). The emphasis on client advisory and data-backed strategies underscores the importance of analytical and communication skills in an operational context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business Administration, Marketing, Economics, or a comparable quantitative field.

Experience: 3+ years of progressive experience in Retail Media, AdTech, Product Strategy, Business Development, or Management Consulting, with a proven track record of driving product adoption and commercial success.

Required Skills:

• Deep understanding of Retail Media ecosystems, AdTech platforms, and programmatic advertising principles.

• Proven ability to translate complex business needs and market feedback into clear, actionable product requirements and strategic roadmaps.

• Strong analytical acumen with demonstrated success in deriving actionable business insights from data, and utilizing them for strategic decision-making.

• Exceptional communication, presentation, and storytelling skills, with the ability to articulate value propositions effectively to diverse audiences, from technical teams to C-suite executives.

• Commercial mindset with a strong focus on driving revenue growth, product adoption, and client success.

• Demonstrated ability to bridge technical and business perspectives, facilitating effective collaboration between disparate teams.

• Proficient in stakeholder management, with experience navigating complex organizational structures and influencing cross-functional teams.

• Structured, strategic, and solution-oriented working style, capable of managing multiple priorities in a fast-paced environment.

• Fluency in both English and German is essential for effective communication with local and international stakeholders. Preferred Skills:

• Experience with A/B testing methodologies and experimentation to optimize product features and campaign performance.

• Familiarity with agile product development methodologies (Scrum, Kanban).

• Experience in e-commerce strategy or digital marketing operations.

• Knowledge of data visualization tools for reporting and stakeholder presentations.

📝 Enhancement Note: The qualifications emphasize a strong analytical and strategic foundation, coupled with excellent communication and stakeholder management skills, which are critical for operationalizing product strategies. The requirement for both German and English fluency points to a collaborative environment with diverse teams and potentially international clients. The "Senior" aspect implies a need for strategic thinking and the ability to operate with a high degree of autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of strategic product requirement documents (PRDs) or similar artifacts that clearly outline business needs, technical specifications, and success metrics for digital products.

• Present case studies demonstrating how you translated market feedback or client needs into product enhancements or new product features within a retail media or AdTech context.

• Provide evidence of developing and implementing go-to-market strategies for new products or features, detailing target audiences, messaging, and adoption plans.

• Include examples of data analysis that informed product strategy or campaign optimization, clearly articulating the insights derived and the resulting business impact. Process Documentation:

• Demonstrate experience in defining and documenting workflows for product development lifecycles, from ideation to launch and iteration, with a focus on cross-functional collaboration.

• Illustrate your approach to creating and maintaining documentation for product positioning, value propositions, and sales enablement materials.

• Showcase how you've established processes for gathering, analyzing, and acting upon market feedback and client performance data to drive product improvements.

📝 Enhancement Note: For a Product Strategy Manager role with significant operational overlap, a portfolio should highlight strategic thinking, process definition, and the ability to translate complex ideas into actionable plans and measurable outcomes. Emphasis should be placed on how strategic initiatives were operationalized and their impact on business objectives, particularly in the retail media domain.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Strategy Manager in Hamburg, Germany, with 3+ years of experience in Retail Media/AdTech, the estimated salary range is €70,000 - €95,000 annually. This estimate considers the cost of living in Hamburg, the seniority of the role, and the specialized nature of retail media strategy.

Benefits:

• Competitive salary package aligned with market standards and experience.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off (vacation, holidays, sick leave).

• Opportunities for professional development, including training, conferences, and certifications.

• Employee discounts on ABOUT YOU fashion products.

• Company events, team lunches, and social gatherings to foster a strong team culture.

• Modern office space in Hamburg with amenities designed for collaboration and employee well-being.

• Potential for performance-based bonuses or equity participation.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with flexibility often available to accommodate project needs and work-life balance, typical for the German market.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in Hamburg, Germany, factoring in the specified experience level and industry. Actual compensation will be determined by the company based on the candidate's qualifications, experience, and internal compensation structures. The benefits listed are typical for established e-commerce companies in Germany.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Fashion Technology. ABOUT YOU operates at the nexus of fashion and technology, leveraging digital platforms to revolutionize online fashion retail. This industry context implies a fast-paced, innovation-driven environment with a strong emphasis on customer experience and data utilization.

Company Size: Mid-to-Large Enterprise (as indicated by a growing e-commerce presence across Europe and a structured job posting process). This size suggests established processes but also a dynamic and evolving operational landscape.

Founded: ABOUT YOU was founded in 2013, establishing itself as a significant player in the European e-commerce market. Its relatively recent founding in the digital age means a culture likely embraces agility, continuous improvement, and modern technological adoption.

Team Structure:

• The Product Strategy team likely operates within a broader Product Management or GTM (Go-to-Market) organization, collaborating closely with dedicated Tech/Engineering teams responsible for platform development.

• Reporting structure is expected to be relatively flat, fostering direct communication and quick decision-making, as per the company's stated values.

• Cross-functional collaboration is paramount, involving close partnerships with Sales (for client pitches and revenue generation), Retail Media Managers (for product enablement and client support), Business Development (for strategic partnerships), and Tech teams (for product implementation). Methodology:

• Data analysis and insights are central to informing product strategy, campaign optimization, and client advisory services within the retail media space.

• Workflow planning and optimization strategies are crucial for managing the product lifecycle and ensuring efficient collaboration across departments.

• Automation and efficiency practices are likely employed to streamline operations, enhance platform capabilities, and improve user experiences for both internal teams and external clients.

Company Website: https://corporate.aboutyou.de/en/

📝 Enhancement Note: The company culture emphasizes initiative, direct communication, and pragmatic decision-making, which is highly beneficial for operations roles that require agility and problem-solving. The "intersection of fashion and technology" suggests a focus on innovation and user-centric design, impacting how product strategies are conceived and executed operationally.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, indicating a need for demonstrated strategic impact and leadership within the product strategy domain, with strong ties to operationalizing these strategies. The scope includes influencing product roadmaps, enabling sales teams, and directly advising clients, signifying a significant level of responsibility and autonomy.

Reporting Structure: The Senior Product Strategy Manager likely reports to a Head of Product, Director of Product Management, or a similar senior leadership role within the Product or GTM organization. They will work closely with engineering leads and sales management.

Operations Impact: The role has a direct impact on revenue generation through the successful strategic positioning and adoption of retail media products. By empowering sales teams and guiding clients with data-driven strategies, this role directly contributes to increasing ad spend, campaign performance, and client retention, thus driving top-line growth for ABOUT YOU.

Growth Opportunities:

• Product Leadership: Progression to a Group Product Manager or Head of Product role, overseeing larger product areas or teams.

• GTM Strategy: Transition into a broader Go-to-Market strategy role, focusing on market entry, expansion, and overall commercial success of new initiatives.

• Business Development: Opportunities to move into strategic partnerships or business development roles, leveraging deep understanding of the retail media landscape and client needs.

• Specialization: Deepen expertise within a specific niche of retail media or AdTech, becoming a recognized subject matter expert.

• Mentorship: Opportunity to mentor junior Product Managers or Retail Media Managers, developing leadership and coaching skills.

📝 Enhancement Note: This role offers a strong pathway for operations professionals to move into strategic product leadership or broader GTM roles. The emphasis on client advisory and data-driven strategy development provides a solid foundation for impactful career progression within the e-commerce and AdTech industries.

🌐 Work Environment

Office Type: The role is based in Hamburg, Germany, indicating an on-site work arrangement. The company likely provides a modern, collaborative office environment designed to foster innovation and teamwork, typical of successful European tech companies.

Office Location(s): Hamburg, Germany. This location offers a vibrant urban setting with excellent infrastructure and a strong talent pool. Specific details about office accessibility and amenities would be available upon further inquiry.

Workspace Context:

• Expect a dynamic and collaborative workspace where open communication and idea sharing are encouraged.

• Access to modern office technology, software, and tools necessary for product strategy, data analysis, and cross-functional communication.

• Opportunities for direct interaction with diverse teams, including product managers, engineers, sales representatives, and marketing professionals, facilitating a holistic understanding of the business operations.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week), with an emphasis on flexibility to manage project demands and maintain a healthy work-life balance. This allows for focused deep work on strategic initiatives and data analysis, alongside collaborative team activities.

📝 Enhancement Note: The on-site work environment in Hamburg is conducive to building strong working relationships and fostering a cohesive team culture. It allows for immediate collaboration and spontaneous problem-solving, which are often critical in fast-paced operational roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on relevant experience in Retail Media, AdTech, or Product Strategy, and your overall fit with the company culture.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your strategic thinking, operational experience, and understanding of the retail media landscape. Be prepared to discuss your approach to product strategy, stakeholder management, and translating business needs into actionable plans.

• Case Study / Practical Exercise: You may be asked to complete a take-home assignment or participate in a live case study focused on product strategy development, market analysis, or client advisory for a retail media scenario. This assesses your analytical, strategic, and problem-solving skills.

• Cross-functional Interviews: Interviews with key stakeholders from Tech, Sales, or Retail Media teams to assess your collaboration style, ability to bridge technical and business perspectives, and communication effectiveness.

• Final Interview: Potentially a discussion with a senior leader to finalize the decision and assess cultural fit and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For any case studies or project examples, clearly articulate the business problem, your strategic approach, the operational steps taken, and the measurable results (e.g., revenue increase, adoption rates, efficiency gains).

• Process Focus: Highlight how you defined and optimized processes, managed cross-functional workflows, and ensured successful product adoption.

• Data Storytelling: Demonstrate your ability to use data to support your strategies and recommendations, presenting insights clearly and persuasively.

• Tailor to Retail Media: If possible, showcase experience or understanding specific to the retail media ecosystem, AdTech, or e-commerce platforms.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and presents complex information in a digestible format.

Challenge Preparation:

• Understand the Retail Media Landscape: Familiarize yourself with current trends, key players, and common challenges in retail media advertising.

• Strategic Frameworks: Be ready to discuss how you apply strategic frameworks (e.g., SWOT, Porter's Five Forces) to product strategy and market analysis.

• Problem-Solving Scenarios: Prepare for questions that require you to break down complex business problems, identify root causes, and propose data-driven solutions.

• Cross-functional Communication: Practice articulating technical concepts to non-technical audiences and business goals to technical teams.

📝 Enhancement Note: The interview process is designed to evaluate strategic thinking, operational execution capabilities, and collaborative potential. A strong portfolio demonstrating tangible results in product strategy and operationalizing those strategies will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Tools: JIRA, Confluence, Asana, or similar for requirement documentation, backlog management, and workflow tracking.

• Analytics & Reporting: Google Analytics, Adobe Analytics, Tableau, Power BI, or similar for data analysis, performance tracking, and dashboard creation.

• CRM & Sales Enablement: Salesforce, HubSpot, or similar CRM platforms to understand customer data, sales processes, and client interactions.

• AdTech Platforms: Familiarity with DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), DMPs (Data Management Platforms), and ad servers (e.g., Google Ad Manager, The Trade Desk, DV360) is highly beneficial.

Analytics & Reporting:

• Expertise in using data analysis tools to derive insights into product performance, user behavior, and market trends.

• Ability to create compelling reports and dashboards that communicate key performance indicators (KPIs) and strategic recommendations to stakeholders. CRM & Automation:

• Understanding of CRM systems for managing client relationships and sales pipelines.

• Familiarity with automation tools that can streamline product workflows or marketing processes.

📝 Enhancement Note: Proficiency with a range of analytics, project management, and AdTech tools is essential for this role. The ability to leverage these tools to derive insights and drive product adoption is a key operational requirement.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to inform product strategy, measure success, and guide client recommendations.

• Customer Centricity: A commitment to understanding and addressing the needs of both internal stakeholders (Sales, Tech) and external clients to drive value and satisfaction.

• Collaboration & Transparency: Fostering an environment where teams work together openly, share information freely, and support each other across departments.

• Agility & Adaptability: Embracing change, responding quickly to market shifts, and continuously iterating on products and strategies in the fast-paced e-commerce landscape.

• Ownership & Accountability: Encouraging individuals to take responsibility for their work, drive initiatives forward, and deliver on commitments.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where working closely with Tech, Sales, Marketing, and Business teams is standard practice.

• Process Review Culture: An open approach to reviewing and optimizing existing processes, with a willingness to embrace feedback and constructive criticism.

• Knowledge Sharing: Encouraging the sharing of best practices, market insights, and learnings across teams to foster collective growth and innovation.

📝 Enhancement Note: The company's values and collaboration style are geared towards an agile, data-informed, and team-oriented environment, which is ideal for roles that bridge strategy and operations. Understanding and aligning with these values will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Retail Media Landscape: Keeping pace with new technologies, platform changes, and evolving advertiser demands in the AdTech space requires continuous learning and adaptation.

• Balancing Stakeholder Needs: Effectively managing competing priorities and expectations from Tech, Sales, Marketing, and clients requires strong negotiation and prioritization skills.

• Translating Technical Complexity: Simplifying intricate AdTech concepts into clear business value propositions for diverse audiences can be a significant challenge.

• Driving Product Adoption: Ensuring that developed products are effectively adopted by internal teams and clients, and that their value is fully realized, demands robust go-to-market strategies and support.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge in Retail Media, AdTech, and e-commerce strategy through industry conferences, webinars, and self-study.

• Skill Development: Enhance analytical capabilities, strategic planning techniques, and stakeholder management skills through internal training and external courses.

• Mentorship & Leadership: Gain leadership experience by mentoring junior team members and potentially leading strategic projects or initiatives.

• Cross-functional Exposure: Develop a holistic understanding of the e-commerce business by working closely with various departments.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges in a high-growth industry, fostering significant professional development and strategic impact. The ability to navigate ambiguity and drive change will be key.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex market feedback into a concrete product strategy or requirement. What was the outcome?" (Focus on your process, data usage, and quantifiable results.)

• "How would you approach developing the value proposition and go-to-market strategy for a new retail media product feature at ABOUT YOU?" (Demonstrate your strategic thinking and understanding of operationalizing product launches.)

• "Imagine a key client is struggling to see the ROI from their retail media campaigns. How would you, as a strategic advisor, help them improve performance?" (Showcase your client advisory skills, data analysis capabilities, and ability to translate technical value into business impact.) Company & Culture Questions:

• "Why ABOUT YOU? What specifically about our mission and our role in the fashion e-commerce space interests you?" (Research the company's market position, values, and recent news.)

• "How do you approach collaboration with technical teams who may have different priorities or perspectives?" (Highlight your communication, empathy, and problem-solving skills in cross-functional settings.)

• "Describe a time you had to influence stakeholders without direct authority. How did you build consensus and drive your agenda?" (Focus on your stakeholder management and negotiation skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your strategic approach, the operational execution steps, and the measurable results.

• Highlight Data Insights: Emphasize how data informed your decisions and what key metrics you tracked to demonstrate success.

• Showcase Process Optimization: If applicable, illustrate how you improved or defined processes to achieve better outcomes.

• Be Ready for Deep Dives: Anticipate questions about the specifics of your projects, including challenges, trade-offs, and alternative approaches you considered.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strategic thinking, operational execution, and strong communication skills, with a clear emphasis on measurable business impact within the retail media context.

📌 Application Steps

To apply for this operations-aligned product strategy position:

• Submit your application through the ABOUT YOU careers page, ensuring your resume and cover letter are tailored to highlight your experience in Retail Media, AdTech, Product Strategy, and cross-functional collaboration.

• Portfolio Customization: Prepare a concise portfolio that showcases 2-3 key projects demonstrating your strategic thinking, process definition, and ability to drive measurable business outcomes. Focus on retail media or e-commerce examples if possible.

• Resume Optimization: Ensure your resume clearly articulates achievements using action verbs and quantifiable results, emphasizing responsibilities related to product strategy, market analysis, stakeholder management, and operationalizing product initiatives.

• Interview Preparation: Practice articulating your experience with specific examples using the STAR method (Situation, Task, Action, Result), and prepare to discuss your strategic approach to common retail media challenges.

• Company Research: Deeply research ABOUT YOU's business model, market position, and recent developments in their retail media offerings to demonstrate genuine interest and align your responses with their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.