Senior Product Designer, Web Experience & Design Systems

📍 Job Overview

Job Title: Senior Product Designer, Web Experience & Design Systems

Company: Neo Financial

Location: Calgary, Alberta, Canada

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-05-07

Experience Level: 5-10 Years (Senior Level)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and optimization of Neo Financial's core web platform, including the main website, landing pages, and critical conversion funnels to enhance customer acquisition and engagement.

• Lead the development and evolution of a robust design system with a specific emphasis on web experiences and growth surfaces, ensuring scalability and consistency across all digital touchpoints.

• Drive measurable improvements in conversion rates, clarity, and overall user experience by leveraging data, experimentation (A/B testing), and user insights in close collaboration with Growth, Marketing, and Creative teams.

• Champion systems thinking to connect components, flows, journeys, and ultimately, business outcomes, fostering efficient workflows and strong design-to-code alignment with engineering partners.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a specialized focus on "Web Experience & Design Systems." The emphasis on "growth," "conversion," and "performance" alongside "systems thinking" and "design-to-code alignment" indicates a strong GTM (Go-To-Market) and product operations component, requiring a designer who understands how design directly impacts business objectives and operational efficiency. The "On-site" work arrangement suggests a preference for in-person collaboration within their Calgary hub.

📈 Primary Responsibilities

• Own and optimize Neo’s core website, landing pages, and key acquisition and conversion flows as a primary product surface, directly influencing customer discovery and adoption.

• Design and iterate on high-impact customer entry points, encompassing onboarding processes, product discovery interfaces, and marketing campaign landing pages to maximize effectiveness.

• Develop and maintain Neo’s design system, with a strategic focus on web components, reusable patterns for growth surfaces (e.g., offers, onboarding), and interaction standards to ensure brand consistency and design velocity.

• Collaborate closely with Growth, Marketing, and Creative teams to translate business objectives into compelling and high-performing web experiences, utilizing data and A/B testing to inform design decisions.

• Partner with Engineering teams to strengthen the design-to-code alignment, improve the efficiency of front-end development, and ensure seamless implementation of design systems and components.

• Define and implement scalable foundations including components, patterns, design tokens, and interaction standards that enable rapid experimentation and iteration without sacrificing quality or introducing fragmentation.

• Champion a systems approach to design, connecting individual components to broader user flows, customer journeys, and ultimately, business outcomes, fostering a holistic understanding of design's impact.

• Improve the efficiency of design and development workflows by enhancing Figma libraries, establishing clear governance, and promoting best practices for web experience creation and deployment.

📝 Enhancement Note: The responsibilities clearly delineate ownership of customer-facing web assets and the underlying design system. The emphasis on "growth," "conversion," "optimization," and "measurable outcomes" indicates a strong alignment with revenue and marketing operations principles, requiring the candidate to think beyond aesthetics and focus on business impact. The need to "improve how teams design, build, and ship" highlights an operations-focused aspect of the role, aiming to streamline processes.

🎓 Skills & Qualifications

Education:

Experience:

• 5–7 years of dedicated product design experience, with a significant portion focused on web-based applications and user interfaces.

• Demonstrated experience in designing and optimizing high-performing web experiences, landing pages, or acquisition flows that have led to measurable improvements in conversion rates.

• Proven track record of building, maintaining, or significantly contributing to production-ready design systems that are utilized across multiple teams and products.

Required Skills:

• Product Design: Comprehensive understanding of the end-to-end product design lifecycle, from ideation and research to high-fidelity prototyping and implementation support.

• Design Systems: Deep expertise in building, evolving, and governing design systems, including components, patterns, design tokens, and style guides, with a focus on web implementation.

• Interaction Design: Strong proficiency in crafting intuitive and effective user interactions, defining flows, and mapping user journeys that enhance usability and engagement.

• Visual Design: A keen eye for aesthetics, typography, layout, and brand consistency, with the ability to create visually appealing and high-quality interfaces.

• Systems Thinking: Ability to conceptualize and design at multiple levels – from individual UI elements to complex user flows and holistic customer journeys – understanding interdependencies and scalability.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and design system management, including creating and maintaining component libraries.

• Growth & Conversion Focus: Experience designing for measurable outcomes, understanding conversion rate optimization (CRO) principles, and utilizing data to inform design iterations.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions, align stakeholders across diverse teams (Growth, Marketing, Creative, Engineering), and manage feedback constructively.

Preferred Skills:

• Front-end Development Knowledge: A solid understanding of front-end development realities (HTML, CSS, JavaScript, component frameworks like React) to facilitate effective design-to-code collaboration and realistic design constraints.

• Experimentation & Iteration: Experience with A/B testing methodologies, rapid prototyping, and user testing to drive continuous improvement.

• Information Architecture: Skill in organizing content and structuring information logically to enhance findability and user comprehension.

• AI-Assisted Design Tools: Familiarity with and a thoughtful perspective on leveraging AI tools to enhance design workflows and efficiency.

• UX Research & User Insights: Ability to interpret user research, analytics data, and conduct small-scale research to validate design decisions.

📝 Enhancement Note: The required experience level (5-7 years) and the emphasis on "high-performing web experiences," "production-ready design systems," and "growth/conversion" strongly suggest a candidate who can operate with significant autonomy and drive strategic initiatives. The preference for front-end knowledge and AI tool familiarity indicates a forward-thinking approach to design operations and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Experience Case Studies: Showcase at least two detailed case studies focusing on high-impact web experiences, landing pages, or conversion funnels you designed. Highlight the problem, your design process, key decisions, and quantifiable outcomes (e.g., conversion rate improvements, engagement metrics).

• Design System Contributions: Include examples of your work on a design system, ideally demonstrating how you've built or evolved components, patterns, and documentation, specifically noting their application on web surfaces. Clearly articulate the system's impact on design and development efficiency.

• Systems Thinking Examples: Demonstrate your ability to connect disparate elements. This could be through flow diagrams, journey maps, or explanations of how your designs scale across different platforms or user segments.

• Outcome-Oriented Projects: Projects that clearly show how your design work directly contributed to business objectives, such as increased sign-ups, improved user retention, or enhanced campaign performance.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing workflows for web experience creation and design system implementation, including collaboration with engineering and marketing.

• System Implementation & Governance: Detail your methods for ensuring design system adoption, managing updates, and establishing governance models to maintain consistency and quality across teams.

• Measurement & Performance Analysis: Explain how you use data, A/B testing results, and user feedback to analyze the performance of your designs and iterate for continuous improvement.

📝 Enhancement Note: For a Senior Product Designer role with a focus on design systems and growth, the portfolio must go beyond visual mockups. It needs to demonstrate strategic thinking, process ownership, and a clear understanding of how design impacts business metrics and operational efficiency. Case studies should emphasize the "why" and "what" (outcomes) as much as the "how" (process).

💵 Compensation & Benefits

Salary Range:

Benefits:

• Meaningful Equity: Stock options providing a stake in Neo Financial's success, aligning individual growth with company performance.

• Comprehensive Health & Wellness: Standard benefits package likely including extended health, dental, and vision coverage.

• Retirement Savings Plan: Potential for a company-matched retirement savings plan (e.g., RRSP matching).

• Professional Development: Opportunities for learning, training, and attending industry conferences to enhance skills in product design, design systems, and growth strategies.

• Paid Time Off: Generous vacation days and statutory holidays.

• Team Events & Culture: Opportunities to engage with a dynamic team through company events and social activities.

Working Hours:

• Standard full-time hours, typically 40 hours per week. While the role is on-site, Neo Financial's culture may offer some flexibility in daily scheduling, accommodating the need for focused design work and collaborative sessions.

📝 Enhancement Note: The salary range is an estimate for a Senior Product Designer in Calgary, Canada. The inclusion of "Stock Options" and "Equity" as explicit benefits is directly derived from the company description emphasizing an "ownership mindset." The estimated range is based on general market data for similar roles in Canada.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology)

Company Size: 500+ employees. This size indicates a mature startup environment that has moved beyond the early stages but retains a strong growth-oriented culture. It means established processes are likely in place, but there's still significant room for innovation and individual impact.

Founded: 2019. A relatively young company, suggesting a dynamic, fast-paced, and innovative culture, driven by a mission to disrupt traditional finance.

Team Structure:

• Product Design Team: While not explicitly detailed, expect a dedicated product design team comprising various specialists (UX/UI, Product Designers, potentially UX Researchers). This Senior Designer will likely lead initiatives within this team, particularly for web surfaces.

• Cross-Functional Collaboration: The role emphasizes close partnerships with Growth, Marketing, Creative, and Engineering teams. This indicates a highly collaborative, integrated GTM and product development structure.

• Reporting: The Senior Designer will likely report to a Design Lead, Head of Product Design, or potentially a Director of Product.

Methodology:

• Data-Driven Decision Making: The company explicitly mentions using data and experimentation (A/B testing) to inform design. This points to a culture where performance metrics are key.

• Agile & Iterative Development: The fast-paced nature of a scaling tech startup, combined with the focus on experimentation, suggests an agile development methodology with rapid iteration cycles.

• Systems Approach: The emphasis on design systems and scalable foundations highlights a methodical approach to ensuring consistency, efficiency, and quality across all product surfaces.

Company Website: https://www.neofinancial.com/

📝 Enhancement Note: Neo Financial's rapid growth (consistently #1 on Deloitte's Fast 50) and its mission-driven approach suggest a culture that values ambition, innovation, and customer focus. The "500+ people" size means the role offers significant impact potential within a structured, yet agile, environment.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate with a high degree of autonomy, lead initiatives, and mentor others, but is not yet in direct people management. The focus is on deep expertise in web design, growth optimization, and design systems.

Reporting Structure: The Senior Product Designer will likely report into a Product Design leadership role (e.g., Head of Design, Design Manager). They will work closely with Product Managers, Engineering Leads, and Marketing/Growth leads, requiring strong cross-functional influence.

Operations Impact: The work directly influences Neo's customer acquisition and retention strategy by optimizing the primary web entry points. Success in this role means demonstrably improving conversion rates, enhancing brand perception, and enabling faster, more consistent product launches through efficient design systems and workflows. This has a direct impact on revenue growth and operational efficiency within the GTM and product development functions.

Growth Opportunities:

• Leadership in Design Systems: Opportunity to become the go-to expert and leader for Neo's web-focused design system, potentially influencing its expansion into other product areas.

• Specialization in Growth Design: Deepen expertise in conversion rate optimization, experimentation, and performance-driven design within the fintech space.

• Mentorship: As a senior member, opportunities to mentor junior designers and contribute to the overall growth and skill development of the design team.

• Potential for Management: With proven leadership and impact, future opportunities for moving into a design management or team lead role could arise.

• Broadening Product Scope: Over time, potentially expand influence beyond web surfaces to other key product areas within Neo Financial.

📝 Enhancement Note: The "Senior" title, combined with the ownership of critical customer-facing assets and design systems, positions this role as a key individual contributor with significant influence. The growth opportunities lean towards deepening expertise and leadership within the design function, rather than immediate people management.

🌐 Work Environment

Office Type: The company description emphasizes collaboration "primarily in person across our Calgary, Winnipeg, and Toronto offices." This indicates a strong preference for an office-centric work environment, fostering in-person ideation and team synergy.

Office Location(s): Calgary, Alberta, Canada. This is the primary location specified for this role.

Workspace Context:

• Collaborative Environment: Expect an open-plan office or dedicated collaborative spaces designed to encourage interaction between design, engineering, marketing, and product teams.

• Tools & Technology: Access to industry-standard design tools (Figma is specified), prototyping software, and potentially collaboration platforms. Engineering partners will provide the technical environment for implementation.

• Team Interaction: Frequent opportunities for spontaneous discussions, whiteboard sessions, design critiques, and formal cross-functional meetings, facilitating rapid problem-solving and alignment.

Work Schedule: The role is full-time, with an expectation of being present in the Calgary office. While core hours likely exist, the emphasis on "builders, innovators, and problem solvers" suggests a results-oriented culture where flexible daily scheduling might be possible, provided team collaboration and project needs are met.

📝 Enhancement Note: The "On-site" work arrangement and emphasis on in-person collaboration are key indicators of Neo's culture. This is crucial for candidates who thrive in a team-based, physically present environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio for alignment with the role's core requirements.

• Portfolio Review & Discussion: Expect a dedicated session where you'll walk through your portfolio, focusing on relevant case studies (web experience, design systems, growth impact). Be prepared to discuss your design process, decision-making rationale, and measurable outcomes.

• Design Challenge/Exercise: A practical exercise or take-home challenge may be assigned to assess your design thinking, problem-solving skills, and ability to apply your expertise to a relevant Neo Financial scenario. This could involve designing a new feature, optimizing a flow, or proposing a design system improvement.

• Cross-Functional Interviews: You will likely meet with members from Engineering, Product Management, Growth, and Marketing teams to assess your collaboration skills, communication style, and ability to work effectively in a cross-functional setting.

• Hiring Manager/Leadership Interview: A final interview with the hiring manager or a senior design leader to discuss your overall fit, career aspirations, and alignment with Neo's culture and values.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strongest case studies that directly align with the job description: web experience, design systems, and measurable growth/conversion impact.

• Focus on Outcomes: For each case study, clearly articulate the business problem, your unique contribution, the design solutions, the process undertaken, and most importantly, the quantifiable results achieved. Use metrics wherever possible.

• Highlight Systems Thinking: Show how your designs are scalable, reusable, and contribute to a cohesive user experience. Explain your role in the design system and its impact.

• Showcase Collaboration: Be ready to discuss how you collaborated with engineers, product managers, and marketing teams. Mention specific instances of managing feedback or driving alignment.

• Prepare for "Why": Be ready to explain the rationale behind your design decisions, trade-offs made, and how you used data or user insights to inform your choices.

Challenge Preparation:

• Understand Neo's Business: Research Neo Financial's products, target audience, and competitive landscape. Understand their mission and recent achievements.

• Focus on Web & Growth: If a challenge is given, anticipate it will relate to optimizing a web conversion flow, designing a new web feature, or proposing an improvement to their design system for web.

• Structure Your Approach: For any problem-solving exercise, outline your steps clearly: understanding the problem, defining objectives, exploring solutions, making recommendations, and considering implementation.

• Practice Presentation: Be ready to present your work concisely and effectively, anticipating questions about your process, rationale, and potential impact.

📝 Enhancement Note: The interview process is designed to assess not just design craft but also strategic thinking, cross-functional collaboration, and business acumen. The portfolio is critical, and candidates must tailor it to showcase experience relevant to web optimization and design systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a core tool for design, prototyping, and managing design system libraries. Proficiency is essential.

• Prototyping Tools: In addition to Figma's capabilities, experience with dedicated prototyping tools (e.g., Principle, Adobe XD if used historically) may be beneficial.

• Design System Management Platforms: While Figma is central, familiarity with tools or methodologies for managing design tokens, component libraries, and documentation (e.g., Zeroheight, Storybook) might be relevant.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior, track conversion rates, and gather insights for A/B testing.

• A/B Testing Tools: Familiarity with experimentation platforms (e.g., Optimizely, Google Optimize, VWO) to design and analyze experiments.

• Data Visualization Tools: While not directly a designer's tool, understanding how data is visualized in dashboards (e.g., Tableau, Power BI) can help in designing for reporting and impact measurement.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM systems (like Salesforce, HubSpot) and marketing automation platforms influence user journeys and data capture can provide valuable context for designing acquisition and conversion flows.

📝 Enhancement Note: The explicit mention of Figma and the focus on web experience and growth imply a need for proficiency in industry-standard design and prototyping tools. Familiarity with analytics and A/B testing tools is also critical for success in this growth-oriented role.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A core value driving all efforts, ensuring that customer success and a rewarding financial future are paramount. This translates to designing user-centric experiences that are clear, trustworthy, and performant.

• Growth Mindset: A culture that encourages continuous learning, embracing challenges, and seeking opportunities for personal and professional development. This applies to both individual skill growth and the company's expansion.

• Resourcefulness & Drive: A preference for proactive individuals who can navigate ambiguity, find solutions, and are driven to achieve ambitious goals.

• High Standards & Accountability: Holding oneself and others to high standards, focusing on delivering exceptional results and taking ownership of work and its impact.

• Collaboration & Trust: Fostering an environment of open communication, mutual respect, and empowerment, where teams can move fast and think big together.

Collaboration Style:

• In-Person Synergy: A strong emphasis on in-person collaboration for ideation, problem-solving, and building momentum, particularly within their Calgary hub.

• Cross-Functional Integration: Designers work closely with Product, Engineering, Growth, and Marketing, requiring strong communication and the ability to translate needs across disciplines.

• Feedback Culture: Expectation of constructive feedback loops to refine designs and processes, contributing to a culture of continuous improvement.

• Knowledge Sharing: Encouragement of sharing best practices, learnings from experiments, and insights from design system usage to elevate the entire team.

📝 Enhancement Note: Neo Financial's culture is characterized by a blend of entrepreneurial spirit, customer-centricity, and a rigorous focus on performance and growth. The emphasis on "builders," "innovators," and "problem solvers" who "thrive on challenge" highlights a proactive and results-oriented team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: Effectively designing web experiences that uphold Neo's brand integrity while aggressively optimizing for conversion rates and performance metrics.

• Scaling Design Systems: Evolving a design system to support rapid experimentation and growth without becoming overly rigid or slowing down development teams.

• Cross-Functional Alignment: Navigating diverse priorities and perspectives from Growth, Marketing, Product, and Engineering to ensure cohesive and effective web experiences.

• Rapid Iteration Cycles: Adapting to a fast-paced environment where continuous testing and iteration are the norm, requiring agility and efficient design processes.

• AI Integration: Staying ahead of the curve in understanding and integrating AI-assisted design tools to enhance efficiency and creativity without compromising quality.

Learning & Development Opportunities:

• Advanced Design System Strategy: Opportunity to lead and deepen expertise in advanced design system principles, governance, and scalability for web applications.

• Fintech Growth Design Mastery: Gain specialized knowledge in designing for conversion, user acquisition, and retention within the highly competitive fintech industry.

• Cross-Disciplinary Learning: Exposure to marketing strategies, growth hacking techniques, and the technical aspects of front-end development through close collaboration.

• Industry Conferences & Workshops: Potential for participation in leading design and tech conferences to stay abreast of industry trends and best practices.

• Mentorship & Leadership: Opportunities to mentor junior designers and contribute to the strategic direction of the product design function.

📝 Enhancement Note: The challenges are directly tied to the role's core responsibilities: optimizing web experiences, managing a dynamic design system, and collaborating across functions in a high-growth environment. Growth opportunities focus on deepening expertise and strategic influence.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page to increase sign-ups for a specific Neo product, considering both brand appeal and conversion optimization?" (Focus on process, data usage, and outcome measurement).

• "Describe a time you had to advocate for a design system component or pattern to cross-functional stakeholders. How did you gain buy-in and ensure adoption?" (Focus on collaboration, communication, and impact).

Company & Culture Questions:

• "What excites you about Neo Financial's mission and its position in the fintech industry?" (Research their mission, values, and recent achievements).

• "How do you see your role contributing to Neo's goal of building a more rewarding financial future for Canadians?" (Connect your skills to their mission and customer focus).

Portfolio Presentation Strategy:

• Narrative Structure: For each case study, tell a compelling story: The Challenge -> Your Role & Process -> The Solution -> The Outcomes (quantified).

• Focus on Impact: Emphasize the "so what?" of your design decisions. How did your work drive business results or improve the user experience measurably?

• Showcase Systems Thinking: Clearly explain how your designs are part of a larger system and how they contribute to scalability and efficiency.

• Demonstrate Collaboration: Be ready to discuss your interactions with other teams and how you navigated feedback or differing opinions.

• Concise & Engaging: Prepare to present within a defined timeframe, highlighting key information and being ready for deeper dives into specific aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design craft, strategic thinking, business acumen, and strong collaborative skills, all within the context of web experience, design systems, and growth optimization.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Highlight your 5-7 years of product design experience, specifically emphasizing your work on web experiences, conversion optimization, and design systems. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that showcase your expertise in designing high-performing web experiences, building/evolving design systems, and achieving measurable growth outcomes. Ensure your portfolio clearly articulates your process, rationale, and impact.

• Prepare Your Narrative: Be ready to walk through your portfolio with confidence, articulating your contributions, design decisions, and the results achieved in each case study. Practice explaining your systems thinking approach.

• Research Neo Financial: Understand their mission, products, recent achievements (Deloitte Fast 50, Globe & Mail rankings), and company values to articulate your interest and cultural fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Neo Financial before making application decisions.