Senior Product Designer - Dazn Bet

📍 Job Overview

Job Title: Senior Product Designer - DAZN Bet

Company: DAZN

Location: UK - London

Job Type: Permanent - Full Time

Category: Product Design / UX/UI

Date Posted: 2026-05-06T14:52:51

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design process for DAZN Bet's betting, gaming, and streaming products, from initial concept through to final delivery.

• Collaborate with international, cross-functional teams including Product Management, Engineering, and UX Research to define and deliver intuitive, effective, and scalable user experiences.

• Develop and refine design systems, optimize key user journeys, and craft aesthetically pleasing and functional interfaces with a focus on micro-interactions and usability.

• Translate complex business and user needs into clear, actionable design solutions, including detailed user flows, wireframes, and interactive prototypes.

• Utilize data insights and user feedback to continuously measure and improve product performance and user satisfaction.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a need for leadership in design strategy, mentoring junior designers, and significant influence on product direction. The focus on DAZN Bet's specific product categories (betting, gaming, streaming) suggests a requirement for domain understanding or the ability to quickly acquire it. The hybrid work arrangement indicates a need for strong autonomous work habits alongside collaborative team engagement.

📈 Primary Responsibilities

• Lead and execute the full product design lifecycle, encompassing discovery, ideation, wireframing, prototyping, UI design, and user testing to successful delivery.

• Actively contribute to shaping product vision by identifying user and business opportunities, defining desired outcomes, and generating innovative design concepts.

• Design visually appealing and purposeful interfaces, integrating aesthetic elements and motion design with micro-interactions to enhance usability and user delight.

• Develop and present conditional prototypes to effectively illustrate complex logic, gather stakeholder feedback, and validate design assumptions.

• Facilitate cross-functional workshops and participate in agile ceremonies, fostering strong partnerships with Product Managers and Engineers to ensure seamless feature discovery, refinement, and launch.

• Create detailed user flows, wireframes, and comprehensive UX documentation that clearly articulate design decisions, rationale, and best practices.

• Monitor and analyze user feedback, performance metrics, and key data insights to identify areas for continuous improvement and optimization within the product.

• Maintain and evolve UX documentation, including design elements, patterns, layouts, and usage guidelines, ensuring consistency and adherence to best practices across the product suite.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design ("Lead and execute," "Create detailed user flows") combined with strategic collaboration ("Actively contribute to shaping product vision," "Facilitate cross-functional workshops"). The inclusion of "optimizing key user journeys" and "continuous improvement" highlights a data-driven and iterative design philosophy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience in UX design, interaction design, information architecture, or a closely related discipline, with a proven track record of delivering high-quality digital products.

Required Skills:

• Expertise in Figma and other advanced design and conditional logic prototyping tools.

• Comprehensive understanding of the end-to-end product design process, from product strategy and user research to information architecture, interaction design, and UI design.

• Exceptional communication and storytelling abilities, with a demonstrated capacity to articulate design rationale and complex concepts to diverse audiences.

• Extensive experience applying user-centered design (UCD) processes in close collaboration with cross-functional teams, including Engineering, Product Management, and Research.

• Solid knowledge of accessibility standards, including WCAG guidelines, and a history of advocating for and implementing accessibility improvements.

• A strong working understanding of front-end development principles and technical constraints to enable effective collaboration with engineering.

Preferred Skills:

• Experience within the betting, gaming, or streaming industries.

• Familiarity with user research methodologies and the ability to conduct or interpret user studies.

• Experience with design systems and their implementation.

• Knowledge of agile development methodologies and their integration with design processes.

📝 Enhancement Note: The requirement for "5-10 years" of experience aligns with a Senior level. The emphasis on Figma, end-to-end process knowledge, strong communication, UCD, accessibility, and front-end understanding are critical for a Senior Product Designer role in a tech-driven environment. The "systems-thinking" and "navigating ambiguity" points suggest the need for strategic problem-solving beyond just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-10 high-quality digital products, with a clear emphasis on those that have delivered measurable business results and positive user impact.

• Detailed case studies demonstrating expertise in the end-to-end product design process, from initial problem definition and user research through to final UI implementation and iteration.

• Examples of work that highlight your ability to craft beautiful, purposeful interfaces and enhance usability through micro-interactions and thoughtful UI design.

• Prototypes that effectively illustrate complex logic and user flows, demonstrating your proficiency with tools like Figma or other conditional prototyping software.

Process Documentation:

• Examples of detailed user flows, wireframes, and information architecture diagrams that clearly communicate UX decisions and their underlying rationale.

• Documentation of your approach to maintaining and evolving UX documentation, including design elements, patterns, layouts, and usage guidelines.

• Case studies that detail your process for tracking and measuring design impact through user feedback and data insights, illustrating how you identify opportunities for continuous improvement.

• Demonstrations of how you have applied user-centered design processes and accessibility best practices (WCAG) in your work.

📝 Enhancement Note: The portfolio requirements are critical for this role, emphasizing not just visual design but also process, impact, and collaboration. The request for "measurable results" and "continuous improvement" points to a data-driven approach to design, common in operations-adjacent roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in London with 5-10 years of experience, a competitive salary range is estimated to be between £70,000 and £95,000 per annum. This range can vary based on the candidate's specific experience, skill set, and performance during the interview process.

Benefits:

• Comprehensive access to DAZN streaming services.

• A generous 25 days of annual leave, with an additional 3 days awarded after three years of service.

• Private medical insurance for employees and their families.

• Life assurance coverage.

• Pension contributions of up to 5% from the company.

• Enhanced parental leave policies to support new parents.

• An electric vehicle benefit option.

• Access to extensive learning and development resources, including internal speaker series and events.

• Opportunity for flexible working arrangements, promoting work-life balance.

Working Hours: Standard full-time working hours are typically 40 hours per week, with flexibility offered in terms of scheduling to accommodate hybrid work arrangements and individual needs.

📝 Enhancement Note: The salary estimation is based on research for Senior Product Designer roles in London, considering the specified experience level and the company's industry. The benefits package is detailed and competitive, reflecting a strong commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Sports & Entertainment Technology industry, with a specific focus on Digital Streaming, Betting, and Gaming. DAZN is a global leader in sports streaming, and DAZN Bet represents an expansion into the iGaming sector, requiring a blend of user experience innovation and robust platform development.

Company Size: DAZN is a large, international organization, likely employing several thousand individuals globally. This scale suggests a structured environment with established processes, but also opportunities for impact within specialized product teams.

Founded: DAZN was founded in 2015. DAZN Bet is a newer venture, likely operating with a more agile and entrepreneurial spirit within the larger DAZN framework.

Team Structure:

• The Senior Product Designer will be part of the Product Design team, likely reporting to a Head of Design or Design Lead.

• This role is embedded within a multidisciplinary product team, which typically includes Product Managers, Engineers (Frontend and Backend), UX Researchers, and potentially QA specialists.

Methodology:

• Data-Driven Design: Emphasis on using user feedback, analytics, and A/B testing to inform design decisions and measure impact.

• Agile Development: Design processes are integrated into agile ceremonies, requiring close collaboration with engineering and product management for iterative development and rapid feedback loops.

• User-Centred Design (UCD): A core philosophy that places the user's needs and behaviors at the forefront of the design process.

• Systems Thinking: Encouraging a holistic approach to design, considering how individual components and features interact within the larger product ecosystem.

Company Website: https://www.dazn.com/en-GB/welcome

📝 Enhancement Note: The context provided highlights DAZN's position as a major player in sports streaming and its strategic diversification into betting and gaming. This implies a dynamic environment with significant growth potential and a need for designers who can adapt to evolving market demands and user expectations in these competitive sectors.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior level within the Product Design function. It requires not only expert-level design skills but also the ability to lead design initiatives, mentor junior designers, influence product strategy, and contribute to the evolution of design systems and processes. The "Senior" title suggests a significant degree of autonomy and responsibility.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design, with close collaboration and day-to-day interaction with Product Managers and Engineering Leads within their assigned product team.

Operations Impact: The Senior Product Designer will have a direct and substantial impact on DAZN Bet's revenue and business success by designing user experiences that drive engagement, conversion, retention, and customer satisfaction across critical betting, gaming, and streaming platforms. Their work will directly influence user acquisition, lifetime value, and overall brand perception.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design sprints, and potentially manage design projects or small teams.

• Specialization: Deepen expertise in specific areas such as betting/gaming UX, live streaming interfaces, or advanced design systems.

• Cross-Functional Advancement: Potential to move into product management, design leadership roles, or specialized UX research positions within DAZN.

• Industry Exposure: Gain experience in a rapidly evolving and competitive market, working with cutting-edge technology and user engagement strategies.

📝 Enhancement Note: The Senior designation implies a pathway for leadership and mentorship. The growth opportunities are framed around deepening design expertise, taking on leadership responsibilities, and potentially broadening career scope within the larger DAZN organization.

🌐 Work Environment

Office Type: The role is based in London, UK, and is designated as Hybrid. This indicates a mix of in-office collaboration and remote work, suggesting a modern workspace designed to facilitate both focused individual work and team interaction.

Office Location(s): The primary office location is 12 Hammersmith Grove, London, W6 7AP. This location is well-connected and situated in a vibrant commercial area, likely offering good amenities and accessibility.

Workspace Context:

• Collaborative Hubs: The office is expected to feature collaborative spaces, meeting rooms, and potentially informal areas conducive to brainstorming sessions and cross-functional workshops.

• Tools & Technology: Access to industry-standard design software (Figma), prototyping tools, and collaborative platforms (e.g., Slack, Jira, Confluence) is presumed. The environment should support efficient digital workflows.

• Team Interaction: The hybrid model allows for structured in-office days for team syncs, design critiques, and relationship building, balanced with the flexibility of remote work.

Work Schedule: The standard work schedule is 40 hours per week. The hybrid arrangement allows for flexibility in daily or weekly work patterns, enabling employees to balance work responsibilities with personal commitments while ensuring sufficient overlap for team collaboration.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring individuals to be self-disciplined and effective in both independent and collaborative settings. The London office location suggests a professional and well-resourced workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by a recruiter to assess basic qualifications and alignment with the role.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and suitability for the Senior Product Designer role.

• Portfolio Review & Design Challenge: A session where you present your portfolio, discussing key projects and demonstrating your design process and rationale. This may be combined with a practical design challenge or case study exercise.

• Cross-Functional Interview: An interview with members of the Product and Engineering teams to evaluate your collaboration skills, understanding of technical constraints, and ability to work within an agile framework.

• Final Interview: Potentially a discussion with a senior leader (e.g., Head of Design, VP of Product) to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your most impactful projects that best showcase your skills relevant to DAZN Bet's product offerings (betting, gaming, streaming).

• Tell a Story: For each project, clearly articulate the problem, your role, the design process you followed, the challenges encountered, the solutions you devised, and the measurable outcomes. Use visuals effectively.

• Highlight Process: Emphasize your user-centered approach, research methodologies, iterative design process, and how you collaborated with stakeholders.

• Showcase UI & UX: Demonstrate not only your visual design skills but also your understanding of interaction design, information architecture, and usability principles.

• Be Ready to Discuss: Prepare to answer in-depth questions about your design decisions, trade-offs, and lessons learned.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the brief, target audience, and business objectives.

• Prioritize & Scope: Focus on the most critical aspects of the challenge. Demonstrate how you would prioritize tasks and make informed trade-offs.

• Communicate Your Thinking: Clearly articulate your assumptions, approach, and design rationale throughout the challenge.

• Consider Constraints: Show awareness of technical limitations and business goals.

• Iterate and Justify: Be prepared to discuss alternative solutions and justify your chosen path.

📝 Enhancement Note: The interview process is likely multi-stage, focusing on design craft, process, collaboration, and strategic thinking. The portfolio review is paramount, requiring candidates to present a compelling narrative of their design journey and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Proficiency is essential for creating high-fidelity mockups, interactive prototypes, and design system components.

• Prototyping Tools (e.g., ProtoPie, InVision, Axure): While Figma is primary, familiarity with other advanced prototyping tools for complex interactions or conditional logic may be beneficial.

• Design Systems Tools: Experience with building, maintaining, and utilizing design systems within Figma or other platform-specific tools.

Analytics & Reporting:

• User Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): Understanding how to interpret data from these platforms to inform design decisions and measure the impact of design changes.

• A/B Testing Tools (e.g., Optimizely, VWO): Familiarity with the principles of A/B testing and how design impacts test outcomes.

CRM & Automation:

• Project Management & Collaboration Tools (e.g., Jira, Confluence, Asana, Trello): Essential for working within agile teams, tracking tasks, documenting processes, and collaborating with cross-functional stakeholders.

• Communication Platforms (e.g., Slack, Microsoft Teams): For daily team communication and collaboration.

📝 Enhancement Note: The explicit mention of Figma as a required skill highlights its central role. Familiarity with analytics and collaboration tools is crucial for a Senior Product Designer working in an agile, data-informed environment.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring that design decisions prioritize the user experience.

• Collaboration: Fostering a team environment where open communication, constructive feedback, and cross-functional partnership are valued and encouraged.

• Craftsmanship & Excellence: A dedication to high-quality design, attention to detail, and continuous improvement in both aesthetic and functional aspects of the product.

• Impact-Driven: Focusing design efforts on achieving measurable business outcomes and delivering tangible value to both users and the company.

• Adaptability & Innovation: Embracing change, exploring new ideas, and continuously learning to stay ahead in a dynamic industry.

Collaboration Style:

• Cross-Functional Integration: Working closely and proactively with Product Managers, Engineers, Researchers, and other stakeholders to ensure design solutions are aligned with business goals and technical feasibility.

• Constructive Feedback Culture: Actively participating in design critiques, providing and receiving feedback constructively to elevate the quality of work.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings across the design team and broader product organization to foster collective growth.

📝 Enhancement Note: The values emphasize a balance between user advocacy, collaborative teamwork, and a results-oriented approach, which are key for success in a fast-paced tech company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively integrating complex user requirements with ambitious business goals in the competitive betting and gaming market.

• Rapid Iteration in a Fast-Paced Environment: Adapting to frequent product updates and market demands while maintaining high design quality and consistency.

• Cross-Cultural Design Considerations: Designing for a global audience with diverse user expectations and cultural nuances across different markets.

• Navigating Technical Constraints: Collaborating effectively with engineering to implement designs within technical limitations while pushing for innovative solutions.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement cutting-edge design trends, micro-interactions, and animation in product design.

• Industry-Specific Knowledge: Deepen understanding of the betting, gaming, and live streaming product landscapes, user behaviors, and regulatory considerations.

• Leadership and Mentorship: Develop leadership skills through mentoring junior designers and taking ownership of significant design initiatives.

• Exposure to Global Markets: Gain experience designing for international user bases, understanding diverse market needs and preferences.

📝 Enhancement Note: The challenges highlight the dynamic nature of the product and industry, requiring adaptability and strategic problem-solving. The growth opportunities are geared towards professional development and expanding expertise within both design and the specific domains.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements (e.g., business goals vs. user needs) in a product design. How did you approach it, and what was the outcome?" (Preparation: Focus on your negotiation, prioritization, and communication skills, using a specific project as an example.)

• "How do you approach designing for complex user flows or intricate systems like those found in betting or gaming platforms?" (Preparation: Discuss your methodology for mapping out flows, identifying edge cases, and ensuring clarity and ease of use, perhaps referencing your portfolio.)

Company & Culture Questions:

• "What excites you about DAZN Bet's mission and the sports/betting/gaming industry?" (Preparation: Research DAZN's recent news, betting strategy, and the current landscape of sports media and iGaming.)

• "How do you contribute to a positive and collaborative team environment, especially in a hybrid work setting?" (Preparation: Highlight your communication style, feedback-giving/receiving approach, and how you foster connection remotely.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate: Problem, Your Role, Process, Solution, and Results. Use concise language and compelling visuals.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs (e.g., conversion rate increase, task completion time reduction, user satisfaction scores).

• Explain the 'Why': Be prepared to articulate the rationale behind every design decision, linking it back to user needs and business objectives.

• Showcase Collaboration: Briefly mention how you worked with Product Managers, Engineers, and other stakeholders throughout the project.

• Be Enthusiastic: Convey your passion for design and the product you've worked on.

📝 Enhancement Note: The interview preparation advice is tailored to the Senior Product Designer role, focusing on strategic thinking, problem-solving, collaboration, and the ability to articulate design impact with data and clear rationale.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the DAZN Careers portal link provided.

• Portfolio Customization: Curate your portfolio to highlight 3-5 relevant projects that best demonstrate your end-to-end design process, UI/UX craft, and impact, prioritizing work in complex digital products or the betting/gaming/streaming sectors.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills in Figma, UX/UI, prototyping, and accessibility, and quantifies achievements with relevant metrics.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on the problem, your process, your solutions, and the measurable results, ensuring you can clearly explain your design rationale and collaboration efforts.

• Company Research: Familiarize yourself with DAZN's mission, its position in the sports streaming market, and the DAZN Bet product's strategic goals to articulate your interest and fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.