Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Ruby Labs

Location: Ukraine (Remote)

Job Type: FULL_TIME

Category: Product Design / UI/UX Operations

Date Posted: 2026-09-21

Experience Level: Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead UI/UX quality ownership for core D2C subscription products, acting as the final arbiter of design decisions.

• Drive end-to-end feature development, from initial brief and design exploration to implementation in Next.js and Tailwind CSS.

• Implement and maintain a robust design system, ensuring visual and behavioral consistency across all touchpoints.

• Leverage an AI-first workflow for design generation and refinement, staying at the forefront of AI-native design practices.

• Supervise and guide team members on UI/UX work, setting direction and ensuring shipped quality meets high standards.

📝 Enhancement Note: This role is explicitly a Product Design / UI/UX role with essential frontend implementation skills, not a pure engineering position. The emphasis is on design thinking, UX quality, and product craft, with frontend proficiency serving as a critical enabler for production delivery. The seniority is defined by the quality and depth of work, with a high bar for visual detail and a direct correlation between performance and reward/scope expansion.

📈 Primary Responsibilities

• Take ultimate responsibility for the UI/UX quality of a core D2C subscription product, defining and upholding the visual and interactive standards for all shipped features.

• Lead the design and implementation of major visual features, translating product briefs into multiple design directions, documenting rationale, and executing polished, mobile-first interfaces.

• Oversee the UI/UX work of other team members by providing clear direction, conducting thorough reviews, advising on technical and design solutions, and ensuring tasks are completed to the established quality benchmark.

• Own and evolve the product's design system, including its documentation, ensuring visual and behavioral consistency across all screens, devices, and international locales.

• Document the strategic reasoning behind key design decisions, clearly articulating user needs, underlying patterns or research, and considered alternatives to foster a shared understanding and knowledge base.

• Actively champion and integrate an AI-first workflow, from AI generation to production-ready output, managing shared prompting assets and critically evaluating AI-generated designs for quality and suitability.

• Continuously research and implement cutting-edge AI tools and techniques to maintain a competitive edge in the AI-era UI/UX landscape, ensuring the team's tooling remains advanced.

• Conduct rigorous self-QA on all new UI/UX work before it reaches management, ensuring adherence to documented standards and proactively identifying and rectifying any quality deviations.

• Collaborate effectively within a fully remote, asynchronous environment, communicating proactively and clearly to ensure alignment and progress on design initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution, leadership, and quality assurance. The emphasis on "owning" quality and "supervising" team members points to a senior individual contributor role with significant influence and accountability. The AI-native workflow requirement is a key differentiator, suggesting the company is prioritizing candidates who can leverage AI tools to enhance design efficiency and quality.

🎓 Skills & Qualifications

Education: While formal education is not explicitly stated as a requirement, a strong portfolio demonstrating equivalent knowledge and practical application of design principles, user experience methodologies, and frontend development is paramount.

Experience: A minimum of 5-10 years of experience in product design, UI/UX design, or a closely related field, with a proven track record of shipping live consumer web products. Depth of work and demonstrable craft in details are prioritized over the number of years.

Required Skills:

• UI/UX Quality Ownership: Proven experience serving as the final quality owner for a product's UI/UX, with demonstrable sign-off responsibility for shipped work.

• AI-Native Workflow Proficiency: Hands-on production experience with AI design and code tools (e.g., Claude Code, Cursor, or similar), including advanced prompting techniques and a deep understanding of current AI-era UI/UX trends.

• Portfolio of Live Consumer Products: A strong portfolio showcasing shipped, live consumer web products with visible craft and attention to detail.

• Frontend Development Expertise: Proficient implementation skills in React, Next.js, Tailwind CSS, and TypeScript, sufficient to build and refine designs directly in production code.

• Design System Development/Maintenance: Experience in building or actively maintaining a design system to ensure product consistency.

• Team Member Supervision & Guidance: Demonstrated experience in guiding other developers' UI/UX work, providing constructive feedback, and driving tasks to a high-quality, shipped standard.

• Mobile-First Design Principles: Strong understanding and application of mobile-first design methodologies.

• Asynchronous Communication: Excellent written and verbal communication skills, with the ability to communicate clearly and proactively in a remote, async environment.

Preferred Skills:

• User Research & Analysis: Experience conducting user research and analyzing data to inform design decisions.

• Prototyping Tools: Proficiency with advanced prototyping tools beyond basic implementation.

• Cross-functional Collaboration: Experience working effectively with product managers, engineers, and other stakeholders in a fast-paced environment.

• Performance Optimization: Understanding of frontend performance best practices to ensure efficient UI implementation.

📝 Enhancement Note: The emphasis on "depth of work" over "years of experience" suggests that candidates with fewer years but significant, impactful projects in their portfolio will be highly competitive. The "AI-Native Workflow" is a critical requirement, implying a need for candidates who are not just familiar with AI tools but actively integrate them into their daily design and development process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Product Examples: Showcase at least 2-3 significant consumer web products that are live and publicly accessible, demonstrating end-to-end product design ownership.

• UI/UX Quality Demonstration: Clearly articulate your role in defining and maintaining UI/UX quality for at least one product, providing specific examples of how you upheld standards and what impact it had.

• AI-Native Workflow Case Study: Include a case study or detailed example of how you've used AI tools (e.g., Claude Code, Cursor) in your design and development workflow to achieve specific outcomes (e.g., faster iteration, improved code quality, novel design solutions).

• Design System Documentation: Present examples of design system components, guidelines, or documentation you have created or maintained, highlighting consistency and scalability.

• Frontend Implementation Evidence: Provide links or descriptions of projects where you directly implemented your designs using React, Next.js, and Tailwind CSS, showcasing your ability to translate design into functional code.

• Supervision & Mentorship Examples: If possible, include examples or descriptions of how you have guided or reviewed the work of other designers or developers to improve UI/UX quality.

Process Documentation:

• Design Rationale Documentation: For key features in your portfolio, provide clear documentation explaining the user need, design exploration, chosen solution, and alternatives considered.

• AI Prompting Strategy: Detail your approach to developing and utilizing effective AI prompts for design generation, code completion, or other creative tasks.

• Quality Assurance Process: Describe your personal QA process for UI/UX work, including specific checks and standards you adhere to before shipping.

• Design System Governance: Outline your approach to managing and evolving a design system, including version control, component updates, and team adoption strategies.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical, hands-on experience in core areas: AI-driven design, robust frontend implementation, and design system management. Candidates should be prepared to walk through their portfolio, explaining not just what they did, but how they did it, and the impact of their contributions, particularly concerning quality and efficiency.

💵 Compensation & Benefits

Salary Range: Based on a Senior Product Designer role with 5-10 years of experience, focusing on advanced AI tooling and frontend implementation, in a remote capacity across Ukraine, Turkey, EU, Georgia, and Serbia, the estimated salary range is €60,000 - €90,000 per year. This estimate is derived from industry benchmarks for senior design roles in Eastern Europe and the EU, considering the demand for specialized skills in AI-native workflows and frontend development.

Benefits:

• Competitive Salary: Performance-driven compensation with significant upside potential directly tied to impact and scope.

• Remote Work Flexibility: Fully remote position allowing work from Ukraine, Turkey, European Union countries, Georgia, and Serbia.

• Health & Wellness: Comprehensive health insurance coverage (details may vary by region of employment).

• Professional Development: Opportunities for continuous learning, including access to AI tools, industry conferences, and advanced training.

• Performance Bonuses: Potential for performance-based bonuses recognizing exceptional contributions and achievements.

• Stock Options/Equity: Possibility of equity participation for high performers who demonstrate significant impact and commitment.

• Generous Paid Time Off: Ample vacation and personal leave to ensure work-life balance.

Working Hours: The standard working hours are approximately 40 hours per week. The company operates in a fully remote, asynchronous environment, emphasizing clear communication and efficient workflow management over strict adherence to specific time zones, though some overlap may be beneficial for real-time collaboration.

📝 Enhancement Note: The salary range is an estimation based on the provided location list (Ukraine, Turkey, EU, Georgia, Serbia) and the senior level with specialized AI and frontend skills. The actual compensation will be determined by the hiring manager based on candidate experience, specific location within these regions, and performance during the interview process. The emphasis on performance-based rewards and upside is a key aspect of the company's culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, focused on innovative consumer products across health, education, and entertainment sectors.

Company Size: The provided data does not specify company size, but the mention of "leading tech company" and "innovative teams" suggests a dynamic, growth-oriented organization.

Founded: The company was founded in an unspecified year, but the emphasis on innovation and "driving the future" indicates a forward-thinking culture.

Team Structure:

• The role involves working within a core D2C subscription product team.

• The Senior Product Designer will supervise other team members' UI/UX work, implying a team structure where design is a collaborative effort with clear leadership.

• Cross-functional collaboration is expected, particularly with engineering teams (implied by the need for Next.js and Tailwind CSS implementation) and product management. Methodology:

• AI-First Approach: A core methodology is the integration of AI tools into daily workflows for design generation, code implementation, and efficiency improvements.

• Data-Driven Decision Making: While not explicitly stated, the emphasis on user needs, rationale documentation, and product quality suggests decisions are informed by user insights and performance metrics.

• Agile & Fast-Paced: The culture emphasizes moving fast, aiming high, and embracing challenges, indicative of an agile development environment.

Company Website: https://rubylabs.com/

📝 Enhancement Note: Ruby Labs appears to be a high-performance culture company that values ambition, impact, and rapid growth. The "AI-first" approach is a significant cultural and operational differentiator. The company seems to reward high performers and offers opportunities for rapid advancement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, representing a significant level of experience and responsibility within the design function. It's not a purely individual contributor role but involves supervisory and quality ownership aspects, bridging senior design execution with team guidance.

Reporting Structure: The Senior Product Designer will report to a Managing Director and will be responsible for overseeing the UI/UX work of other team members, indicating a leadership position within the product team's design function.

Operations Impact: The role has direct and significant impact on the success of a core D2C subscription product. Owning UI/UX quality and driving feature delivery directly influences user experience, customer acquisition, retention, and ultimately, revenue for subscription services. High performance is directly tied to increased scope and rewards.

Growth Opportunities:

• Expanded Scope & Leadership: Opportunity to take on larger product areas and more significant leadership responsibilities as performance is demonstrated.

• AI Tool Mastery & Innovation: Become a leader in utilizing and advancing AI-native design workflows, potentially shaping the company's future design practices.

• Product Ownership: Deepen product ownership and strategic influence within the D2C subscription space.

• Skill Development: Continuous learning in cutting-edge design and development technologies, including advanced AI prompting and frontend frameworks.

• Mentorship & Team Building: Opportunity to mentor junior designers and contribute to building a high-performing design team.

📝 Enhancement Note: The career trajectory at Ruby Labs seems heavily performance-dependent, with a clear path for ambitious individuals to quickly increase their scope and influence. The role offers a unique opportunity to specialize in AI-driven design at a senior level, which is a rapidly growing and valuable skill set.

🌐 Work Environment

Office Type: Fully Remote. The company operates in a distributed, asynchronous environment, requiring strong self-discipline and communication skills.

Office Location(s): Candidates can be based in Ukraine, Turkey, European Union countries, Georgia, or Serbia. This broad geographical scope allows for a diverse talent pool.

Workspace Context:

• Asynchronous Collaboration: The primary mode of interaction will be asynchronous, necessitating clear documentation, proactive communication, and effective use of collaboration tools.

• AI-Powered Tools: Access to and utilization of advanced AI design and coding tools will be integral to the daily workspace.

• High-Performance Culture: The workspace is characterized by a fast-paced environment where high effort and ambition are expected and rewarded.

• Focus on Craft & Detail: A dedicated focus on meticulous UI/UX quality and product craft is integral to the workspace ethos.

Work Schedule: While the role is full-time (approx. 40 hours/week), the asynchronous nature provides flexibility. Core hours for team collaboration may exist, but the emphasis is on delivering results and maintaining clear communication channels regardless of specific time zone adherence.

📝 Enhancement Note: The remote and asynchronous nature of the work environment is a key characteristic. Candidates must be comfortable working independently, managing their time effectively, and communicating proactively through written channels and collaboration platforms.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core qualifications, AI-native workflow experience, and frontend skills.

• Portfolio Deep Dive: A dedicated session to walk through selected projects, focusing on design decisions, AI tool usage, quality ownership, and implementation details. Expect to discuss your rationale, the challenges faced, and how you overcame them.

• Skills & Scenario Assessment: Potential for a practical design exercise or scenario-based questions to evaluate problem-solving abilities, UI/UX instincts, and understanding of AI-driven workflows.

• Team & Culture Fit Interview: Discussion to assess leadership attributes, communication style, ambition, and alignment with Ruby Labs' high-performance culture.

• Final Interview: Likely with a Managing Director to discuss role expectations, career growth, and final alignment.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how AI tools were integral to your process and what benefits they provided. This is a critical differentiator.

• Demonstrate Quality Ownership: For each relevant project, explain your specific role in ensuring UI/UX quality and provide concrete examples of how you maintained high standards.

• Showcase Frontend Implementation: Be prepared to discuss the technical aspects of your designs and how you brought them to life with React, Next.js, and Tailwind CSS. Links to live sites or interactive prototypes are ideal.

• Quantify Impact: Where possible, use data or metrics to demonstrate the impact of your design work on user engagement, conversion rates, or other key product metrics.

• Explain Your Rationale: Be ready to articulate the "why" behind your design choices, grounding them in user needs, research, or established design principles.

• Tailor to the Role: Emphasize projects that align with D2C subscription products and showcase mobile-first design capabilities.

Challenge Preparation:

• AI Prompting Practice: Familiarize yourself with advanced prompting techniques for design generation, code assistance, and creative problem-solving.

• Design System Thinking: Be prepared to discuss how you would approach building or evolving a design system for a D2C product, considering scalability and consistency.

• Async Communication Scenarios: Practice articulating complex design ideas and feedback clearly and concisely in written form.

• Quality Assurance Mindset: Think through how you would establish and maintain a high bar for UI/UX quality in a fast-paced, remote environment.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on evaluating practical skills, problem-solving capabilities, and cultural fit. The portfolio review will be a central component, so candidates should invest significant time in curating and preparing to present their work effectively.

🛠 Tools & Technology Stack

Primary Tools:

• AI Design & Code Tools: Claude Code, Cursor, or equivalent advanced AI assistants for design generation, code implementation, and workflow automation.

• Frontend Frameworks: React, Next.js for building robust and scalable web applications.

• Styling: Tailwind CSS for efficient and utility-first CSS development.

• Programming Language: TypeScript for enhanced type safety and maintainability in JavaScript code.

Analytics & Reporting:

• Product Analytics Tools: (e.g., Google Analytics, Mixpanel, Amplitude) for tracking user behavior, feature adoption, and conversion rates.

• A/B Testing Platforms: Tools for running experiments to optimize UI/UX elements and drive performance improvements.

• Dashboarding Tools: (e.g., Tableau, Power BI, Looker Studio) for visualizing key performance indicators and design impact.

CRM & Automation:

• CRM Software: (e.g., Salesforce, HubSpot) for understanding customer journeys and subscription management.

• Design Collaboration Tools: (e.g., Figma, Sketch, Adobe XD) for collaborative design workflows, prototyping, and handoff.

• Project Management Tools: (e.g., Jira, Asana, Trello) for task management, workflow tracking, and team coordination in an async environment.

📝 Enhancement Note: The technology stack emphasizes modern, AI-integrated frontend development. Proficiency in React, Next.js, and Tailwind CSS is essential, but the standout requirement is hands-on experience with AI design and coding tools. Candidates should be prepared to discuss their specific experience and proficiency with these tools.

👥 Team Culture & Values

Operations Values:

• Ambition & Drive: A culture that values individuals who are hungry to achieve, aim high, and are motivated by impact.

• High Performance & Effort: Expectation of dedication and delivering one's best every day, with performance directly linked to reward and opportunity.

• Continuous Learning & Adaptability: A commitment to staying ahead by constantly learning and adopting new tools and techniques, particularly in the rapidly evolving AI landscape.

• Craftsmanship & Detail: A high bar for visual detail and product craft, with an emphasis on shipping polished, high-quality work.

• Proactive Communication: Essential for a remote, asynchronous environment; clear, timely, and transparent communication is paramount.

Collaboration Style:

• Remote & Asynchronous Focus: Collaboration primarily occurs through digital platforms, requiring well-documented processes and clear communication protocols.

• Direct & Constructive Feedback: The culture likely encourages direct feedback to maintain high standards and drive improvement, especially in design reviews and supervision.

• Cross-Functional Integration: Close collaboration with engineering and product teams is crucial for successful feature delivery and product iteration.

• Shared Ownership: While individuals own specific areas, there's an underlying sense of shared responsibility for the product's success and quality.

📝 Enhancement Note: The company culture is clearly geared towards high achievers who thrive in a fast-paced, results-oriented environment. The emphasis on ambition, continuous learning, and meticulous craft suggests a team that is passionate about building impactful products and pushing technological boundaries, particularly with AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining High Quality at Speed: Balancing the need to move fast with the requirement to uphold an extremely high bar for UI/UX quality in a D2C product.

• AI Workflow Integration & Optimization: Effectively integrating and optimizing AI tools into a daily workflow to consistently deliver production-ready results, while also managing team-wide adoption.

• Remote & Asynchronous Collaboration: Navigating the complexities of effective communication, collaboration, and team cohesion in a fully remote, asynchronous setting.

• Supervising Design Quality: Guiding and critiquing the work of other team members to meet stringent quality standards without stifling creativity or collaboration.

• Evolving AI Landscape: Keeping pace with the rapid advancements in AI design and development tools and methodologies to ensure the team remains at the forefront.

Learning & Development Opportunities:

• Deep Dive into AI-Native Design: Become a subject matter expert in AI-driven design processes, tools, and best practices.

• Advanced Frontend Implementation: Hone skills in React, Next.js, and TypeScript within a high-impact product environment.

• Product Strategy & Ownership: Gain deeper insights into D2C subscription product strategy and have significant influence on product direction.

• Leadership & Mentorship: Develop leadership skills through supervising team members and contributing to the growth of the design function.

• Industry Exposure: Potential to attend relevant industry events or pursue certifications related to AI, design, or frontend development.

📝 Enhancement Note: The challenges are directly tied to the role's core responsibilities and the company's ambitious, AI-first approach. The growth opportunities are substantial for individuals who can excel in these challenging areas, offering a unique path for career advancement in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you were the final quality owner for a product's UI/UX. What was your process, what challenges did you face, and what was the outcome?" (Focus on your QA process, decision-making, and impact.)

• "How have you leveraged AI tools (e.g., Claude Code, Cursor) in your design or development workflow to achieve specific results? Walk us through a recent example." (Be ready to detail your prompting strategies and the tangible benefits.)

• "Imagine we need to design a new onboarding flow for our D2C subscription product. What would be your approach, considering user needs, mobile-first principles, and an AI-first workflow?" (Demonstrate your design thinking, process, and ability to integrate AI.)

• "How do you ensure consistency and quality across a design system, especially when working remotely and with a team?" (Discuss your documentation, governance, and feedback strategies.) Company & Culture Questions:

• "What attracts you to Ruby Labs' high-performance, ambitious culture, and how do you see yourself thriving in such an environment?" (Align your ambition and work ethic with their values.)

• "How do you approach asynchronous communication and collaboration to ensure clarity and efficiency with a remote team?" (Provide specific examples of your communication strategies.)

• "Describe your approach to staying current with rapidly evolving AI technologies and integrating them into your professional practice." (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically, starting with a high-level overview of the project and your role, then diving into specific design decisions, AI integration, quality ownership, and frontend implementation.

• Quantify Outcomes: Whenever possible, present metrics or data that demonstrate the positive impact of your work (e.g., increased conversion, improved user satisfaction, faster development cycles).

• Articulate the "Why": Clearly explain the user problems you were solving, the rationale behind your design choices, and the trade-offs you considered.

• Showcase AI Workflow: Dedicate specific time to explain how AI tools were used, what prompts you employed, and what the tangible output was. This is a key differentiator.

• Highlight Quality Ownership: Explicitly point out instances where you acted as the final quality gatekeeper and what steps you took to ensure excellence.

• Technical Depth: Be prepared to discuss the technical implementation details, especially concerning React, Next.js, and Tailwind CSS, and how your designs translated into code.

📝 Enhancement Note: Preparation should heavily focus on demonstrating practical application of AI tools, a strong understanding of design quality ownership, and the ability to execute designs through frontend development. Candidates should be ready to speak extensively about their portfolio with specific examples.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select your strongest 2-3 consumer web projects that best showcase your UI/UX quality ownership, AI-native workflow integration, and frontend implementation skills. Ensure they are live and accessible.

• Tailor Your Resume: Highlight keywords and experiences directly related to UI/UX quality ownership, AI design tools (Claude Code, Cursor), React, Next.js, Tailwind CSS, TypeScript, and design systems. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on explaining your design rationale, AI integration, quality assurance processes, and frontend implementation. Be ready to articulate the impact of your work.

• Research Ruby Labs: Understand their mission, their focus on innovative consumer products, and their high-performance, AI-first culture. Prepare thoughtful questions to demonstrate your engagement and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.