Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Lyst

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-09-23

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the user experience (UX) and user interface (UI) design for cutting-edge AI-driven features and product releases, ensuring a seamless and intuitive customer journey.

• Translate complex user research, both qualitative and quantitative, into clear, actionable design decisions that enhance user engagement and satisfaction.

• Develop high-fidelity mockups and interactive prototypes to rapidly iterate on design concepts and facilitate effective communication with cross-functional teams.

• Maintain and evolve a robust design system to ensure consistency, scalability, and efficiency across all product platforms, including web and native mobile applications.

• Mentor and guide junior designers, fostering a collaborative environment that encourages direct feedback, continuous improvement, and the elevation of design quality.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for seasoned professionals with a strong command of design principles and a proven ability to influence product strategy. The emphasis on AI-driven features suggests a forward-thinking approach to product development and a requirement for designers comfortable with emerging technologies.

📈 Primary Responsibilities

• Collaborate closely with the Product Design Lead and product management to conceptualize, design, and deliver innovative UX/UI for new AI-powered functionalities, aligning with Lyst's strategic objectives.

• Partner with User Researchers to synthesize insights from user studies, A/B tests, and data analytics, transforming raw data into user-centric design solutions that address identified pain points and opportunities.

• Create compelling prototypes and detailed mockups using industry-standard tools to effectively communicate design intent, gather stakeholder feedback, and accelerate the development cycle.

• Champion the integrity and growth of Lyst's design system, ensuring its application across web and native mobile platforms (iOS/Android) for a cohesive brand experience and efficient design workflow.

• Provide mentorship and constructive feedback to junior designers, cultivating a culture of design excellence, skill development, and shared learning within the team.

• Work in close partnership with engineering teams to ensure the faithful implementation of designs, troubleshoot technical challenges, and optimize the delivery of high-quality, user-friendly products.

• Present and articulate design rationale, strategic thinking, and user insights to diverse stakeholder groups, including senior leadership, with confidence and persuasive clarity.

• Stay abreast of advancements in AI and product design trends, proactively identifying opportunities to integrate novel approaches and technologies into Lyst's product development roadmap.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership, hands-on execution, and team development. The emphasis on AI, e-commerce, and fashion suggests that candidates with domain experience will have an advantage, but strong product design acumen with a willingness to learn is also valued.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field is often preferred, though equivalent practical experience demonstrating strong design acumen will be highly valued.

Experience: 5-10 years of professional experience in product design, with a significant focus on UX/UI for digital products, particularly within e-commerce or fashion sectors. Proven experience designing and shipping complex features across web and native mobile platforms (iOS/Android).

Required Skills:

• Demonstrated expertise in product design, with a strong understanding of UX principles, interaction design, and visual design.

• Fluency in designing AI-native or AI-augmented product experiences, understanding the unique challenges and opportunities they present.

• Proficiency in industry-standard design and prototyping tools, including but not limited to Figma, Replit, and potentially AI-assisted tools like Claude.

• Proven track record of building, maintaining, and scaling comprehensive design systems across multiple platforms.

• Experience in designing for native mobile applications (iOS and Android) and responsive web interfaces.

• Exceptional collaboration skills, with the ability to work effectively and efficiently with product managers, user researchers, and engineers.

• A deeply user-centered approach, with a solid understanding of both qualitative and quantitative user research methodologies.

• Strong commercial acumen, with the ability to understand business objectives and design solutions that drive business value.

• Proven ability to manage multiple fast-moving projects simultaneously without compromising design quality or delivery timelines.

• An exceptional eye for detail, coupled with a passion for creating delightful and intuitive user experiences.

• Openness to giving and receiving constructive feedback, actively participating in design critiques and fostering a culture of continuous improvement. Preferred Skills:

• Background or demonstrable interest in the fashion or e-commerce industry.

• Experience with AI/ML concepts and their application in product design.

• Familiarity with agile development methodologies and cross-functional team collaboration within such frameworks.

• Experience mentoring junior designers and contributing to team growth and development.

📝 Enhancement Note: The requirements emphasize a blend of foundational design skills, experience with modern design tools and methodologies, and a forward-looking interest in AI. The explicit mention of Figma, Replit, and Claude suggests these are key tools within their workflow. The preference for fashion/e-commerce experience indicates a desire for domain-specific understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a range of product design work across platforms (web, iOS, Android), highlighting your ability to translate complex problems into elegant UX/UI solutions.

• Include case studies that clearly articulate the design process, from initial problem definition and user research through to final implementation and outcomes.

• Showcase your experience in building, maintaining, and scaling design systems, with examples of components, guidelines, and their impact on product consistency and efficiency.

• Present projects that exhibit your understanding of AI-native or AI-augmented product experiences, detailing your approach to designing for these innovative features.

• Quantify the impact of your designs where possible, using metrics and data to demonstrate improvements in user engagement, conversion rates, or other relevant business outcomes. Process Documentation:

• Clearly outline your design process, including how you approach problem definition, user research, ideation, prototyping, user testing, and iteration.

• Provide examples of how you've documented design decisions, user flows, and system components to facilitate knowledge sharing and collaboration with engineering and product teams.

• Illustrate your methods for measuring the success of your designs post-launch, including how you track key performance indicators (KPIs) and use data to inform future design iterations.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates AI experience, design system work, and quantifiable results is crucial for this role. Candidates should be prepared to walk through their process and articulate the strategic thinking behind their design decisions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in London with 5-10 years of experience, the estimated annual salary range is approximately £65,000 - £90,000. This estimate accounts for the cost of living in London, the seniority of the role, and the specific skills required, including AI design expertise.

Benefits:

• Holiday Allowance: 29 holidays per year, in addition to 8 statutory bank holidays, providing ample time for rest and personal pursuits.

• Competitive Family Leave Package: Comprehensive support including Enhanced Family Leave, paid Time off for Dependents, and assistance for Fertility Treatment & Loss.

• Clothing Benefit: An annual allowance for clothing purchases on Lyst, starting at £250 and increasing up to £1,000 with tenure, encouraging employees to engage with the platform.

• Private Healthcare: A comprehensive healthcare scheme provided by Vitality, covering employee well-being from the start date.

• Training Allowance: An annual £1,000 allowance for continuous learning, covering conferences, industry events, courses, and resources to support professional development.

• Pension Scheme: A pension plan with The People’s Pension, featuring a minimum employee contribution of 5% and a 3% employer contribution.

• Cycle-to-Work Scheme: Facilitates the purchase of a bicycle through a voucher system, promoting sustainable commuting.

• Social Events: Regular company-wide and team-specific social events, fostering community and team bonding.

Working Hours: The standard working hours are approximately 40 hours per week. The role operates on a hybrid model, requiring 2 days per week in the London office, with flexibility for remote work on other days.

📝 Enhancement Note: The provided salary range is an estimate based on typical market rates for a Senior Product Designer in London. The comprehensive benefits package highlights Lyst's commitment to employee well-being, professional development, and work-life balance, which are attractive aspects for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Fashion Technology. Lyst operates at the intersection of fashion and technology, providing a unique platform that aggregates a vast selection of premium and luxury fashion items. This position within the fashion tech sector means the company culture likely values innovation, trend awareness, and a data-driven approach to customer experience.

Company Size: Lyst is part of Zozo, a larger organization. While Lyst's specific size isn't detailed, its description as a global platform serving millions of shoppers suggests a substantial operation, likely with hundreds of employees. This implies a dynamic environment with opportunities for impact but also the need for clear processes and efficient collaboration.

Founded: Founded in London in 2010, Lyst has a decade-plus history of evolving within the competitive e-commerce landscape. Its recent integration with Zozo in 2025 signals a new phase of growth and strategic expansion, aiming to leverage AI and technology to transform fashion shopping. This history suggests a company that is both established and forward-looking.

Team Structure:

• The Product Design team likely comprises a mix of Product Designers, UX Researchers, and potentially UI Designers, led by a Product Design Lead.

• The reporting structure would typically place the Senior Product Designer under the Product Design Lead, with close collaboration across Product Management and Engineering teams.

• Cross-functional collaboration is a key aspect, with designers working hand-in-hand with engineers, product managers, and user researchers to bring features to life. Methodology:

• Data Analysis & Insights: A strong emphasis on leveraging qualitative and quantitative user research, alongside product analytics, to inform design decisions.

• Workflow Planning & Optimization: Employing agile methodologies and iterative design processes to efficiently develop and launch features.

• Automation & Efficiency: Actively exploring and implementing AI technologies to enhance both the product experience and internal design workflows.

Company Website: https://www.lyst.com/

📝 Enhancement Note: Lyst's position as a leading fashion tech platform, now backed by Zozo, suggests a culture that balances creativity with analytical rigor. The focus on AI indicates a commitment to innovation and a dynamic work environment.

📈 Career & Growth Analysis

Operations Career Level: This Senior Product Designer role represents a mid-to-senior level position within the design function. It signifies a move beyond individual contributor tasks to include mentorship, strategic input, and leadership in specific design initiatives, particularly those involving AI and complex feature development.

Reporting Structure: The Senior Product Designer will report to the Product Design Lead, working within a product team that includes Product Managers and Engineers. This structure allows for direct collaboration with key decision-makers and facilitates efficient execution of design strategies.

Operations Impact: The role has a direct impact on Lyst's core business by shaping the user experience of its global fashion shopping platform. By designing intuitive and engaging features, especially those enhanced by AI, the Senior Product Designer will contribute to user acquisition, retention, conversion rates, and overall customer satisfaction, thereby driving revenue growth and market positioning.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead or Managerial role within the Product Design team, taking on more strategic oversight and team management responsibilities.

• AI Specialization: Deepen expertise in designing for AI-driven products, becoming a go-to specialist in this rapidly evolving field within Lyst.

• Cross-Functional Influence: Expand influence across product strategy and roadmap planning, contributing to Lyst's future direction through design leadership.

• Skill Development: Leverage the £1,000 annual training allowance to pursue advanced courses, attend industry conferences, and gain certifications relevant to product design, AI, and e-commerce.

📝 Enhancement Note: The "Senior" title and emphasis on mentorship indicate a clear path for career progression, either into management or deeper specialization. The company's investment in training further supports individual growth and skill enhancement.

🌐 Work Environment

Office Type: Lyst operates a hybrid office model. Employees are expected to come into the London office on Tuesdays and Thursdays, fostering in-person collaboration and team building. The other days offer flexibility for remote work, allowing for focused individual work or personal convenience.

Office Location(s): The primary office is located in London, England, United Kingdom. Specific details about the office amenities and accessibility would need to be confirmed directly, but its presence in London suggests a vibrant, well-connected urban workspace.

Workspace Context:

• The hybrid model is designed to balance the benefits of in-person collaboration, such as spontaneous idea generation and strong team cohesion, with the focus and flexibility of remote work.

• Employees will have access to the necessary tools and technology, including high-performance workstations and software (Figma, Replit, etc.), to perform their design tasks effectively.

• Opportunities for interaction with product, research, and engineering teams are abundant, facilitated by scheduled office days and ongoing digital communication channels.

Work Schedule: The standard work week is approximately 40 hours. The hybrid arrangement provides flexibility, with core in-office days (Tuesdays and Thursdays) and remote options for the remainder of the week, allowing designers to structure their workdays to optimize productivity and personal needs.

📝 Enhancement Note: The hybrid work model, with designated in-office days, is a key aspect of Lyst's work environment, emphasizing a balance between collaboration and flexibility. This structure is common in the tech industry and aims to capture the benefits of both remote and in-office work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the hiring team to assess qualifications and alignment with the role's requirements. Be prepared to highlight your most relevant AI design and design system experience.

• Hiring Manager/Design Lead Interview: A discussion focusing on your product design philosophy, experience with AI-driven products, and approach to UX/UI challenges. This stage will likely delve into your portfolio.

• Design Exercise/Case Study: You may be asked to complete a design exercise or present a detailed case study from your portfolio, demonstrating your problem-solving skills, design process, and ability to articulate your thinking. This is a key opportunity to showcase your AI design acumen and how you handle ambiguity.

• Cross-Functional Interviews: Meetings with Product Managers and Engineers to assess collaboration style, technical understanding, and cultural fit within the broader product team.

• Final Interview: Potentially with a senior leader to discuss strategic vision, leadership potential, and overall alignment with Lyst's mission and values.

Portfolio Review Tips:

• Curate for Relevance: Select 2-3 projects that best showcase your skills in AI-driven design, e-commerce/fashion, and design systems. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your solutions, and the measurable impact of your work. Use visuals effectively.

• Highlight AI & Design Systems: Explicitly detail your contributions to AI-native or AI-augmented experiences and your experience with design systems. Explain the rationale behind your design choices.

• Showcase Collaboration: Mention how you collaborated with research, product, and engineering teams throughout the design process.

• Prepare for Q&A: Be ready to answer in-depth questions about your design decisions, trade-offs, and lessons learned.

Challenge Preparation:

• If a design exercise is given, focus on understanding the core problem and constraints. Prioritize a structured approach, clear communication of your thought process, and delivering a well-reasoned solution, even if it's not fully polished.

• Practice articulating your design strategy, focusing on user needs, business goals, and technical feasibility. Be prepared to defend your design choices with data and logic.

• Familiarize yourself with Lyst's product and target audience to bring relevant insights to any hypothetical challenges.

📝 Enhancement Note: The interview process is designed to thoroughly assess a candidate's design skills, strategic thinking, collaborative abilities, and cultural fit. A strong, relevant portfolio and preparation for case studies are critical success factors.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential for creating high-fidelity mockups and maintaining design consistency.

• Replit: Mentioned as a tool, suggesting its use in collaborative coding environments, potentially for prototyping or working closely with engineers on front-end implementations. Familiarity with collaborative coding platforms is beneficial.

• Claude (or similar AI tools): Explicitly listed, indicating Lyst's commitment to leveraging AI in design. This could involve AI-assisted ideation, content generation, design exploration, or working with AI models directly. Experience with AI tools in a design context is highly valued.

Analytics & Reporting:

• While specific tools aren't listed, a Senior Product Designer is expected to be comfortable using and interpreting data from analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to inform design decisions and measure impact.

• Proficiency in creating and interpreting dashboards for performance tracking and reporting insights to stakeholders is important. CRM & Automation:

• While not directly a design tool, understanding the principles of CRM and marketing automation can be beneficial for designing integrated user experiences, especially in an e-commerce context.

📝 Enhancement Note: The explicit mention of Figma, Replit, and Claude indicates a modern, tech-forward design stack. Candidates should be prepared to discuss their experience with these specific tools and their approach to integrating AI into their design workflow.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value, emphasizing the importance of understanding and advocating for the user in all design decisions. This translates to a data-driven approach informed by qualitative and quantitative research.

• Innovation & AI Focus: A commitment to pushing boundaries, particularly through the integration of AI to create intelligent and delightful user experiences. This encourages experimentation and forward-thinking.

• Collaboration & Feedback: A culture that values teamwork, open communication, and constructive feedback. Designers are expected to work closely with cross-functional teams and actively participate in critiques.

• Efficiency & Scalability: A drive to build robust, scalable design systems and processes that ensure consistency and optimize development efforts across the product.

• Passion for Fashion: An inherent appreciation for the fashion industry, which informs design decisions and fosters a shared understanding of the Lyst brand and its customers.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product teams, working closely with Product Managers and Engineers throughout the product development lifecycle.

• Feedback Loops: A culture of continuous feedback, where designers are encouraged to give and receive direct, constructive input to refine designs and elevate craft.

• Knowledge Sharing: Active participation in design critiques, team meetings, and potentially internal workshops to share best practices, insights, and learnings.

📝 Enhancement Note: Lyst's culture appears to be a blend of innovation, user advocacy, and collaborative teamwork, set within the dynamic fashion tech industry. The emphasis on AI and feedback suggests an environment conducive to growth and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing with AI Ambiguity: Navigating the evolving landscape of AI and translating its potential into concrete, user-friendly features requires creative problem-solving and a willingness to experiment.

• Balancing Innovation and Scalability: Integrating cutting-edge AI features while maintaining a consistent, scalable design system across web and mobile platforms can be complex.

• Cross-functional Alignment: Ensuring clear communication and buy-in from diverse stakeholders (product, engineering, leadership) on complex AI-driven design concepts.

• Fashion Domain Nuances: Quickly understanding and catering to the specific needs and preferences of fashion consumers, who often have high expectations for aesthetic and functional quality.

Learning & Development Opportunities:

• AI Design Specialization: Opportunity to become a leader in AI-driven product design through hands-on experience and continuous learning, supported by the company's focus on AI.

• Mentorship & Leadership: Developing leadership skills by mentoring junior designers and contributing to the strategic direction of the design team.

• Industry Exposure: Utilizing the £1,000 annual training allowance to attend leading design and AI conferences, staying ahead of industry trends and expanding professional networks.

• Career Pathing: Potential to advance into senior leadership roles, manage design initiatives, or specialize further in areas like UX research, interaction design, or design operations.

📝 Enhancement Note: The role presents exciting challenges at the forefront of AI and e-commerce design, offering significant opportunities for professional growth and skill development in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an AI-powered feature. What was your process, what challenges did you face, and what was the outcome?" – Prepare a case study highlighting your approach to AI design, including user research, prototyping, and iteration.

• "How do you approach balancing the needs of a design system with the introduction of novel, AI-driven features?" – Be ready to discuss your strategy for maintaining design consistency while embracing innovation.

• "Walk us through a complex UX problem you solved for an e-commerce or fashion product. How did you involve stakeholders and engineers in your process?" – Prepare to detail your problem-solving methodology and collaboration skills. Company & Culture Questions:

• "What excites you about Lyst's mission and its use of AI in fashion shopping?" – Research Lyst's business model, target audience, and recent AI initiatives. Show genuine interest.

• "How do you contribute to a positive and collaborative team culture, particularly in a hybrid work environment?" – Prepare examples of how you foster teamwork, give feedback, and integrate with remote and in-office colleagues.

• "How do you measure the success of your designs, and how would you apply that to a new AI feature on Lyst?" – Discuss your understanding of relevant KPIs and your approach to data-driven design validation. Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly define the problem, your role, your process (emphasizing AI/design systems), the solutions, and the measurable impact.

• Focus on Impact: Quantify your achievements whenever possible, using metrics to demonstrate the value of your design contributions.

• Showcase Your Process: Be prepared to dive deep into your design thinking, explaining the rationale behind your decisions and the trade-offs you made.

• Engage and Discuss: Treat the presentation as a collaborative discussion, inviting questions and demonstrating your ability to articulate complex ideas clearly and concisely.

📝 Enhancement Note: Thorough preparation, focusing on AI experience, design systems, and impactful case studies, will be key to success in the interview process. Demonstrating an understanding of Lyst's business and culture is also crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best highlight your experience with AI-driven design, e-commerce/fashion, and design systems. Ensure each case study clearly articulates the problem, your role, process, solutions, and measurable impact.

• Tailor Your Resume: Emphasize keywords and experiences relevant to product design, UX/UI, AI, design systems, prototyping, and cross-functional collaboration. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear storytelling, explaining your design process, and articulating the impact of your work. Be ready to discuss your experience with Figma, Replit, and AI tools.

• Research Lyst: Understand Lyst's business model, target audience, market position, and recent developments, especially regarding their AI strategy and integration with Zozo. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.