Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: ING

Location: Sydney, New South Wales, Australia

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-06-09

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end digital product experiences for a leading financial institution, focusing on mobile-first design and customer-centric solutions within a dynamic agile framework.

• Champion human-centered design principles, ensuring accessibility, consistency, and a positive impact on millions of Australian customers interacting with ING's digital ecosystem.

• Collaborate closely with Product Management, Engineering, Brand, and Digital stakeholders to translate complex problems into intuitive, seamless, and innovative user interfaces.

• Mentor and guide junior designers, fostering a high-performing, collaborative design culture that pushes creative boundaries and influences the future design direction of ING.

📝 Enhancement Note: This role is situated within a financial services organization (ING) with a strong emphasis on digital transformation and customer experience. The "Digital Tribe" structure suggests an agile, cross-functional team environment. The "mobile-first" requirement is critical for modern digital product design, especially in banking. The expectation to "do things differently, the ING way" implies a need for innovative thinking and a willingness to challenge the status quo within established industry norms.

📈 Primary Responsibilities

• Lead the complete product design lifecycle, encompassing Discovery, user research, ideation, wireframing, prototyping, usability testing, and final delivery for mobile and digital platforms.

• Develop and articulate compelling design concepts, user journeys, and customer insights to effectively influence product strategy and roadmap decisions.

• Ensure design output adheres to high standards of quality, accessibility (WCAG compliance), and brand consistency across all digital touchpoints.

• Actively participate in agile ceremonies (e.g., sprint planning, reviews, retrospectives) to ensure design integration and alignment with development sprints.

• Advocate for the user throughout the product development process, ensuring their needs and pain points are understood and addressed in the final solution.

• Contribute to the continuous improvement of design processes, tools, and best practices within the Digital Tribe and broader ING design community.

• Mentor and provide constructive feedback to junior designers, fostering their growth and contribution to team objectives.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation of end-to-end ownership and strategic influence, not just execution. The emphasis on "Discovery, Research and ideation to prototyping, usability testing and delivery" signifies a comprehensive UX/UI design process. Collaboration with "Product, Engineering, Brand, and Digital stakeholders" is crucial for successful product development in a large organization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field would be considered a strong asset. Equivalent practical experience will also be highly valued.

Experience: A minimum of 5 years of progressive experience in UX Design, Product Design, or a closely related discipline, with a proven track record of delivering impactful digital products.

Required Skills:

• Deep expertise in Figma for wireframing, prototyping, and high-fidelity UI design.

• Proficient in various prototyping methods and tools to effectively communicate interaction design and user flows.

• Strong understanding and practical application of human-centered design methodologies and principles.

• Solid grasp of information architecture principles to structure complex digital products logically and intuitively.

• Demonstrated experience in conducting usability testing and synthesizing feedback into actionable design improvements.

• Excellent communication, presentation, and stakeholder management skills, with the ability to articulate design rationale and influence decision-makers.

• Proven ability to thrive in fast-paced, agile development environments, adapting to changing priorities and delivering high-quality work under pressure. Preferred Skills:

• Experience in Service Design, mapping customer journeys across multiple touchpoints.

• Familiarity with accessibility standards (e.g., WCAG 2.1 AA) and best practices for inclusive design.

• Experience working within the financial services or banking industry, understanding its unique regulatory and customer needs.

• Knowledge of design systems and experience in contributing to or maintaining them.

• Experience with user research methodologies beyond usability testing, such as interviews, surveys, and ethnographic studies.

📝 Enhancement Note: The "5+ years’ experience" combined with "Deep expertise in Figma, prototyping, human-centred design, and information architecture" clearly delineates a senior-level role. The "strong portfolio showcasing Product UX, UI, interaction, Service Design, and problem-solving" is a critical requirement for assessing a candidate's practical skills and experience. The emphasis on influencing stakeholders and thriving in agile environments is key for a senior contributor.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 3-5 significant product design projects, with a focus on end-to-end design process.

• Detailed case studies for each project, illustrating the problem statement, your role and contributions, design process (research, ideation, iteration), key design decisions, and quantifiable outcomes.

• Emphasis on mobile-first design solutions and complex digital ecosystems, demonstrating an understanding of user behavior across different platforms.

• Clear articulation of problem-solving methodologies and how user insights directly informed design solutions.

• Inclusion of examples demonstrating expertise in UX, UI, interaction design, and ideally, service design. Process Documentation:

• The portfolio should implicitly demonstrate a structured approach to design, including:

  • User research and analysis documentation (e.g., personas, journey maps, research findings).

  • Ideation and concept development artifacts (e.g., sketches, wireframes, user flows).

  • Prototyping examples (e.g., interactive prototypes showcasing key interactions).

  • Usability testing reports and how feedback was incorporated.

  • Final UI designs and style guides or design system components.

📝 Enhancement Note: For a Senior Product Designer, the portfolio is paramount. It needs to go beyond just showcasing polished UI screens. The expectation is to see a deep dive into the "why" and "how" of design decisions, demonstrating strategic thinking, problem-solving skills, and a user-centric approach. The inclusion of "Service Design" in the portfolio requirement suggests a broader view of customer experience beyond just digital interfaces.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Designer in Sydney, Australia, with 5-10 years of experience, and considering ING's standing as a major financial institution, a competitive salary range is estimated to be between AUD $140,000 - $190,000 per annum. This range accounts for the seniority of the role, the required expertise, and the cost of living in Sydney.

Benefits:

• Discounted ING Health Insurance: Access to preferential rates on health insurance plans provided by ING.

• An additional Rest Day: An extra paid day off per year, specifically designated to support employee well-being and work-life balance.

• An IMPACT day: A paid day off for employees to volunteer for approved sustainability activities, aligning with ING's commitment to social responsibility.

• Potential for performance-based bonuses or incentives.

• Generous annual leave and personal leave entitlements.

• Superannuation contributions as per Australian legal requirements.

• Opportunities for professional development and training.

Working Hours: The standard working hours are approximately 40 hours per week, typically Monday to Friday. While the role is on-site, ING often promotes a culture that supports work-life balance, potentially offering some flexibility in start/end times where operationally feasible.

📝 Enhancement Note: The salary range is an estimate based on typical Senior Product Designer compensation in Sydney, Australia, for individuals with 5-10 years of experience, factoring in the specific industry (Financial Services) and company size/reputation (ING). Benefits are detailed based on the provided information and common offerings in the Australian market for roles of this seniority.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking Technology. ING operates in a highly regulated but rapidly evolving sector, where digital innovation is key to customer acquisition, retention, and service delivery. The company is focused on leveraging technology to simplify banking and enhance customer experience.

Company Size: ING is a global financial institution with a significant presence in Australia. Its Australian operations likely employ thousands of individuals across various functions, indicating a large, established organization with structured processes and a broad reach.

Founded: ING was founded in 1991 through the merger of NMB Holding and Postbank. Its history reflects a commitment to innovation and customer service within the financial sector.

Team Structure:

• The role is within the "Digital Tribe," suggesting a modern, agile organizational structure focused on digital product development.

• This tribe likely comprises cross-functional teams including Product Managers, Engineers (Frontend, Backend), UX/UI Designers, QA Testers, and potentially Data Analysts.

• The Senior Product Designer will report into a Design Lead or Head of Design within the Digital function, with close collaboration across Product and Engineering leadership. Methodology:

• ING emphasizes human-centered design and agile methodologies. This implies a focus on iterative development, continuous feedback loops, and deep understanding of customer needs.

• Data-driven decision-making is likely a core component, with design choices informed by user research, A/B testing, and performance metrics.

• A commitment to creating "simpler, smarter, and unmistakably human" experiences suggests a user-first approach that prioritizes ease of use and emotional connection.

Company Website: https://www.ing.com.au/

📝 Enhancement Note: The "Digital Tribe" structure is a key indicator of ING's approach to product development, aligning with modern agile and lean principles. This structure implies close collaboration and rapid iteration. The company's mission to make banking "simpler, smarter, and unmistakably human" provides a guiding principle for design and product development efforts.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and autonomy beyond mid-level positions. The individual is expected to lead design initiatives, mentor junior team members, and significantly influence product strategy. This role acts as a key contributor and potential future design leader.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of Product Design, or a similar leadership role within the Digital organization. They will work closely with Product Managers and Engineering Leads, forming a core part of agile product teams.

Operations Impact: The design decisions made by this role directly impact the user experience of millions of customers, influencing customer satisfaction, engagement, retention, and ultimately, the bank's digital revenue and market position. The role is central to translating business goals into user-friendly digital solutions.

Growth Opportunities:

• Leadership Development: Potential to move into a Lead Product Designer or Design Manager role, managing a team of designers and taking on greater strategic responsibility.

• Specialization: Opportunity to deepen expertise in specific areas such as accessibility, interaction design, or user research through dedicated projects or training.

• Cross-Functional Exposure: Gaining broader experience by working on diverse projects across different financial products and services within ING.

• Mentorship: Developing leadership and coaching skills by mentoring junior designers and contributing to the growth of the design community within ING.

• Innovation: Contributing to ING's "doing things differently" ethos, potentially leading design innovation initiatives and exploring emerging technologies.

📝 Enhancement Note: The Senior Product Designer title implies a career path that can lead to management or principal-level individual contributor roles. The emphasis on mentoring and influencing strategy suggests opportunities for developing leadership skills. The "doing things differently, the ING way" aspect also points to potential growth in innovation and strategic design thinking.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment within ING's Sydney location. This setup typically facilitates in-person collaboration, team cohesion, and spontaneous idea-sharing.

Office Location(s): The primary location is Sydney, Australia. ING likely has modern office facilities designed to support collaborative work, equipped with necessary technology and amenities for employees.

Workspace Context:

• The environment is expected to be collaborative, with designers working closely with product managers, engineers, and other stakeholders in agile "Tribes."

• Access to up-to-date design tools and technology, including Figma, prototyping software, and collaboration platforms, is a given.

• Opportunities for informal and formal design critiques, workshops, and knowledge-sharing sessions are likely integral to the team's workflow.

• The company culture emphasizes inclusivity and support, suggesting a positive and respectful work atmosphere.

Work Schedule: Full-time, typically Monday to Friday, with an expectation of approximately 40 hours per week. While on-site, there might be some flexibility in daily start and end times, subject to team needs and operational requirements.

📝 Enhancement Note: The on-site requirement suggests ING values in-person collaboration and team dynamics. The "Digital Tribe" structure implies a dynamic, agile workspace designed for cross-functional interaction.

📄 Application & Portfolio Review Process

Interview Process: The interview process is likely to be multi-stage, designed to assess design skills, problem-solving abilities, collaboration style, and cultural fit.

• Initial Screening: HR or Talent Acquisition will review applications and portfolios.

• Hiring Manager Interview: A discussion with the hiring manager (Saikat Dastidar) to assess experience, fit, and initial understanding of the role.

• Design Challenge/Portfolio Review: A dedicated session where the candidate presents their portfolio, discusses case studies, and potentially completes a design exercise (e.g., a problem-solving task or critique). This is where deep dives into process, rationale, and impact occur.

• Cross-Functional Interviews: Meetings with key stakeholders (Product Managers, Engineering Leads, other Designers) to evaluate collaboration and communication skills.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit within ING's design vision.

Portfolio Review Tips:

• Storytelling is Key: Present your portfolio as a narrative. Clearly articulate the problem, your unique contribution, the challenges faced, the design process you followed, and the measurable impact of your solutions.

• Showcase Your Process: Don't just show final screens. Include sketches, wireframes, user flows, research insights, and iterations to demonstrate your thinking and problem-solving approach.

• Quantify Impact: Whenever possible, include metrics (e.g., conversion rate improvements, task completion times, user satisfaction scores) to demonstrate the business value of your design work.

• Tailor to the Role: Highlight projects that best align with ING's focus on mobile-first, human-centered design, and potentially financial services.

• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle feedback, your collaboration style, and how you approach complex problems.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, thoroughly understand the brief, the target user, and the business objectives.

• Focus on Process: Even if time is limited, demonstrate a structured approach to problem-solving. Outline your steps, assumptions, and rationale.

• Communicate Clearly: Articulate your thought process verbally and visually. Use whiteboarding or digital tools effectively.

• Prioritize: In a timed challenge, focus on the most critical aspects of the problem and demonstrate your ability to make informed decisions.

📝 Enhancement Note: The interview process for a Senior Product Designer at a company like ING will be rigorous, with a strong emphasis on portfolio presentation and the ability to articulate the design process and impact. The mention of "Saikat Dastidar" provides a specific contact point for the hiring manager.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is essential.

• Prototyping Tools: Expertise in Figma's prototyping capabilities is a must. Other tools like InVision, Principle, or ProtoPie might be utilized or beneficial depending on specific needs.

• User Research Platforms: Familiarity with tools for conducting usability testing, surveys, and user interviews (e.g., UserTesting.com, Maze, SurveyMonkey, Typeform).

• Collaboration Tools: Experience with tools like Jira, Confluence, Slack, and Microsoft Teams for agile project management and team communication.

Analytics & Reporting:

• Web/Mobile Analytics: Understanding of tools like Google Analytics, Adobe Analytics, or specific mobile analytics platforms to interpret user behavior data.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or Looker can be beneficial for understanding and presenting data insights derived from user behavior.

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from front-end interactions into CRM or customer data platforms (CDPs) is valuable for context.

• Familiarity with how design impacts customer journeys managed through CRM or marketing automation tools.

📝 Enhancement Note: Figma is explicitly called out as a required deep expertise. The other tools listed are standard for senior-level product designers in agile, digital-first environments, particularly those working on complex platforms and needing to understand user data.

👥 Team Culture & Values

Operations Values:

• Human-Centred: A primary focus on understanding and addressing customer needs to create intuitive and valuable experiences.

• Collaboration: Working effectively across diverse teams (Product, Engineering, Brand) to achieve shared goals.

• Innovation: Encouraging "doing things differently" and exploring new approaches to problem-solving.

• Purpose-Driven: A desire to create positive customer impact and contribute to ING's mission.

• Excellence: Striving for high-quality, accessible, and consistent design outcomes.

• Integrity: Upholding ethical standards in design and business practices, particularly crucial in the financial sector.

Collaboration Style:

• Agile & Iterative: Working in fast-paced sprints with regular feedback loops and cross-functional alignment.

• Transparent & Open: Encouraging open communication, constructive critiques, and knowledge sharing within the design team and with stakeholders.

• User-Focused Advocacy: Acting as a strong advocate for the user, ensuring their perspective is considered in all product decisions.

• Mentorship & Support: A culture of mutual support where senior designers guide junior members, and team members collaborate to overcome challenges.

📝 Enhancement Note: The company's stated values ("simpler, smarter, and unmistakably human," "individuality isn’t just welcomed - it’s celebrated," "doing things differently, the ING way") are key indicators of the desired culture. The emphasis on DEI and being a "family inclusive workplace" also points to a supportive and diverse environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Navigating the complexities of the highly regulated banking industry while pushing for innovative and user-friendly digital solutions.

• Scaling Design: Ensuring design consistency and quality across a vast digital ecosystem as ING grows and evolves its offerings.

• Cross-Functional Alignment: Effectively managing differing priorities and perspectives among product, engineering, brand, and business stakeholders to achieve a unified user experience.

• Driving Adoption of New Designs: Championing and successfully integrating new design approaches and features that may challenge existing user habits or internal processes.

• Mentoring Diverse Skill Sets: Guiding junior designers who may have varying levels of experience and come from different design backgrounds.

Learning & Development Opportunities:

• Access to Industry Events: Potential for sponsorship to attend leading UX/UI conferences and workshops.

• Internal Training Programs: ING likely offers internal training on new technologies, design methodologies, and leadership skills.

• Design System Contribution: Opportunity to contribute to and influence the evolution of ING's design system, enhancing skills in componentization and scalability.

• Cross-Product Exposure: Working on a variety of digital products within ING allows for broad learning across different user needs and business functions.

• Mentorship Programs: Formal or informal mentorship opportunities with senior design leaders within ING.

📝 Enhancement Note: The challenges are typical for senior roles in large, established companies in regulated industries. The growth opportunities highlight pathways for both individual contribution and leadership development within the design function.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product design challenge you faced at a previous role. How did you approach it, what was your process, and what was the outcome?" (Focus on demonstrating end-to-end process, problem-solving, and impact.)

• "How do you balance user needs with business requirements and technical constraints in your design process?" (Assess strategic thinking and compromise.)

• "Walk us through a project from your portfolio that exemplifies mobile-first design. What were the key considerations?" (Demonstrate specific expertise required for the role.)

• "How do you incorporate user research and feedback into your design iterations?" (Evaluate user-centricity and adaptability.)

• "How would you influence a stakeholder who disagrees with your design recommendation?" (Assess communication, persuasion, and stakeholder management skills.) Company & Culture Questions:

• "What excites you about ING's mission and its approach to banking?" (Showcase research and alignment with company values.)

• "How do you contribute to a positive and collaborative team environment, especially in an agile setting?" (Assess teamwork and cultural fit.)

• "How do you stay updated with the latest design trends and technologies?" (Evaluate continuous learning mindset.)

• "Describe your experience mentoring junior designers." (Assess leadership potential and team contribution.) Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with the "why" – the problem and its significance. Clearly state your role and contributions.

• Show, Don't Just Tell: Use visuals (wireframes, user flows, prototypes, final UI) to illustrate your process and solutions.

• Explain Your Decisions: For each key design choice, articulate the rationale behind it, linking it back to user needs or business goals.

• Quantify Results: Whenever possible, present data or metrics that demonstrate the positive impact of your design work.

• Be Prepared for Deep Dives: Anticipate questions about specific aspects of your projects, your tools, and your methodologies.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, collaboration, and the ability to articulate complex ideas clearly. The portfolio presentation is a critical component for senior design roles.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Workday link: https://ing.wd3.myworkdayjobs.com/ICSGBLCOR/job/Sydney/Senior-Product-Designer_REQ-10112996-1

• Tailor Your Resume: Highlight relevant experience, focusing on product design, UX/UI, Figma proficiency, human-centered design, and agile methodologies. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating end-to-end design process, mobile-first solutions, and successful problem-solving. Prepare concise case studies with clear narratives and visual aids.

• Prepare Your Interview Narrative: Practice articulating your experience, design philosophy, and how your skills align with ING's values and the role's requirements. Prepare specific examples for common interview questions.

• Research ING: Understand ING's digital strategy, its customer base, recent initiatives, and its stated values. Familiarize yourself with their current digital products to gain context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions to provide a comprehensive overview. While based on the provided listing and general professional standards, all details, especially regarding compensation, benefits, and specific interview processes, should be verified directly with ING during the application or interview stages. The application deadline is April 24th.