Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: ING

Location: Sydney, New South Wales, Australia

Job Type: Full time

Category: Product Design / Digital Experience

Date Posted: 2026-08-25

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end digital product experiences across mobile and digital platforms, encompassing discovery, research, ideation, prototyping, usability testing, and delivery.

• Collaborate closely with Product Managers, Engineers, Brand, and Digital stakeholders to craft seamless, mobile-first digital experiences.

• Champion human-centred design principles throughout the organization, advocating for quality, accessibility, and design consistency.

• Influence product strategy through compelling design concepts, data-driven customer insights, and clear communication of design rationale.

• Mentor junior designers and contribute to shaping ING's future design direction and standards.

📝 Enhancement Note: This role is positioned as a Senior Product Designer within ING's Digital Tribe, indicating a focus on strategic contribution and leadership beyond individual design execution. The emphasis on "reimagining what banking feels like" and tackling complex customer challenges across diverse financial products suggests a need for a designer who can translate intricate requirements into intuitive user journeys. The "mobile-first" mandate is a critical constraint for all design outputs.

📈 Primary Responsibilities

• Lead the design process for complex banking products, including consumer lending, mortgages, digital platforms, conversational banking, insurance, and superannuation, ensuring a cohesive and user-centric experience.

• Conduct user research, usability testing, and A/B testing to gather insights and validate design decisions, directly impacting product strategy and roadmap.

• Develop and maintain high-fidelity prototypes and design specifications for engineering teams, ensuring accurate implementation of design intent.

• Actively participate in agile ceremonies, providing design expertise and ensuring design considerations are integrated into sprint planning and execution.

• Contribute to the development and evolution of ING's design system, promoting consistency, efficiency, and best practices across all digital touchpoints.

• Mentor and provide constructive feedback to other designers within the team, fostering a culture of continuous improvement and skill development.

• Advocate for accessibility standards (WCAG) and inclusive design practices, ensuring all digital experiences are usable by a diverse range of customers.

• Collaborate with Brand and Marketing teams to ensure visual consistency and alignment with ING's brand identity across all digital channels.

• Present design concepts and rationale to senior leadership and cross-functional stakeholders, effectively communicating the value and impact of design decisions.

• Stay abreast of industry trends, emerging technologies, and competitor innovations in financial services and digital product design to inform design strategies.

📝 Enhancement Note: The breadth of financial products mentioned (lending, mortgages, insurance, superannuation) implies a need for a designer capable of understanding and designing for diverse user needs and complex regulatory environments within the financial sector. The responsibility to "push boundaries, experiment boldly" suggests an environment that encourages innovation and taking calculated risks in design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience.

Experience: 5+ years of professional experience in digital product design, with a proven track record of designing and delivering successful digital products and experiences.

Required Skills:

• Deep expertise in Figma for UI design, prototyping, and collaboration.

• Proficient in human-centred design methodologies and user research techniques.

• Strong understanding of information architecture and UX principles.

• Demonstrated ability to drive end-to-end design processes, from discovery to delivery.

• Excellent communication, presentation, and stakeholder management skills, with the ability to influence strategic decisions.

• Experience working effectively in fast-paced, agile development environments.

• A strong portfolio showcasing a diverse range of digital product design projects with a focus on strategic thinking and measurable outcomes.

• Ability to champion and advocate for design quality, accessibility, and consistency. Preferred Skills:

• Experience with motion design and creating engaging micro-interactions.

• Familiarity with design tokens and their application in building scalable design systems.

• Experience in the financial services industry, particularly in banking or fintech.

• Understanding of conversational design principles for chatbot or voice interfaces.

• Experience mentoring junior designers or leading design initiatives.

• Familiarity with A/B testing and data analysis to inform design iterations.

📝 Enhancement Note: The requirement for a portfolio demonstrating "measurable outcomes" is critical. Candidates should be prepared to articulate the impact of their designs on key business metrics (e.g., conversion rates, user engagement, task completion times, customer satisfaction). The mention of "doing things differently, the ING way" suggests a preference for candidates who can adapt to and contribute to a unique company culture.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing 3-5 end-to-end product design case studies.

• Each case study should clearly articulate the problem, your role and responsibilities, the design process followed (research, ideation, prototyping, testing), key decisions made, and the final solution.

• Demonstrate strong visual design craft, user experience thinking, and problem-solving abilities.

• Highlight strategic thinking and how your designs addressed specific business objectives or customer needs.

• Quantify impact where possible, using metrics to demonstrate the success of your design solutions (e.g., improved conversion rates, reduced task completion time, increased user satisfaction). Process Documentation:

• Evidence of your ability to document design processes and decisions clearly.

• Examples of how you've translated complex requirements into user flows, wireframes, and prototypes.

• Showcase how you've collaborated with engineering and product teams to ensure successful implementation of designs.

• Demonstrate understanding of agile workflows and how design integrates within them.

📝 Enhancement Note: For a Senior role, the portfolio should emphasize strategic impact, leadership in design thinking, and the ability to influence product direction. Case studies should go beyond simply showing the final UI and delve into the "why" behind design decisions, supported by research and data.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Sydney, Australia, with 5-10 years of experience, a competitive salary range is estimated to be between AUD $130,000 - $180,000 per annum. This range accounts for the seniority of the role, the specific skills required, and the cost of living in Sydney.

Benefits:

• Discounted ING Health Insurance: Access to preferred rates for health coverage.

• An additional Rest Day: A dedicated day off per year to support personal wellbeing.

• An IMPACT day: Opportunity to volunteer for approved sustainability activities, aligning with ING's commitment to social responsibility.

• Potential for performance-based bonuses or incentives (typical in senior roles within financial institutions).

• Professional development opportunities, including training, conferences, and access to learning resources.

• Superannuation contributions as per Australian regulatory requirements.

Working Hours: The standard working hours are approximately 40 hours per week. While the role is on-site, ING fosters a culture that values work-life balance, and there may be flexibility in daily start and end times, subject to team needs and operational requirements.

📝 Enhancement Note: The salary estimate is based on publicly available data for Senior Product Designer roles in Sydney from sources like LinkedIn Salary, Glassdoor, and industry salary surveys for the technology and finance sectors in Australia. The exact compensation will depend on the candidate's specific experience, skills, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking and Financial Services. ING operates as a global financial institution, providing a wide range of banking, investment, insurance, and superannuation products. In Australia, they are known for their digital-first approach and customer-centric focus.

Company Size: ING is a large, global organization with a significant presence in Australia. This implies a structured environment with established processes, but also opportunities for impact within a dedicated "Digital Tribe."

Founded: ING was founded in 1991 through the merger of NMB Holding and Postbank, evolving into a major international bank. The Australian operations have been established to bring ING's digital banking model to the local market.

Team Structure:

• The Senior Product Designer will be part of the "Digital Tribe," a cross-functional team focused on digital product development and innovation.

• This tribe likely includes Product Managers, Engineers (front-end, back-end), UX Researchers, other Designers, and potentially Data Analysts.

• The reporting structure would likely involve reporting to a Design Lead or Head of Design within the Digital Tribe, with close collaboration with Product Management.

• Cross-functional collaboration is a cornerstone of ING's agile methodology, with designers working daily alongside engineers and product owners. Methodology:

• ING operates with an agile methodology, emphasizing iterative development, continuous feedback, and rapid adaptation.

• Design thinking and human-centred design are core to their approach, ensuring that customer needs are at the forefront of product development.

• Data-driven decision-making is encouraged, with an emphasis on using research, analytics, and A/B testing to inform design choices.

• Collaboration and knowledge sharing are key, with a focus on collective ownership and problem-solving within the Digital Tribe.

Company Website: https://www.ing.com.au/

📝 Enhancement Note: ING's emphasis on being "simpler, smarter, and unmistakably human" suggests a culture that values efficiency, innovation, and genuine customer connection. Their commitment to diversity, inclusion, and employee wellbeing (e.g., WGEA Employer of Choice) indicates a supportive and progressive work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position. It requires not only strong design execution skills but also the ability to think strategically, influence others, and contribute to design leadership. The role is expected to be a hands-on individual contributor with significant autonomy.

Reporting Structure: The Senior Product Designer will report into a Design Lead or Head of Design within the Digital Tribe. They will work closely with Product Managers and Engineering Leads on a day-to-day basis, forming part of a cross-functional agile team. This structure allows for direct collaboration and influence on product development.

Operations Impact: The Senior Product Designer will have a direct impact on the customer experience of millions of Australians interacting with ING's digital platforms. Their work will influence customer acquisition, engagement, retention, and overall satisfaction across a wide range of financial products. Strategic design decisions can lead to significant improvements in user adoption, task completion rates, and ultimately, business revenue and efficiency.

Growth Opportunities:

• Design Leadership: Opportunities to mentor junior designers, lead design initiatives for specific product areas, and contribute to the strategic direction of design at ING.

• Specialization: Develop deeper expertise in specific product domains (e.g., lending, superannuation) or design disciplines (e.g., conversational design, motion design).

• Cross-functional Exposure: Gain broader experience working across different product teams and understanding the intricacies of various financial services.

• Skill Development: Access to training, workshops, and conferences to enhance skills in areas like advanced prototyping, user research, and design strategy.

• Career Progression: Potential to move into Lead Product Designer, Design Manager, or specialized UX roles within ING.

📝 Enhancement Note: The emphasis on "shaping ING's design direction for the future" and "influencing strategy" suggests that this Senior role offers more than just execution; it's an opportunity to contribute to the broader design vision and standards within the organization.

🌐 Work Environment

Office Type: The role is based on-site in Sydney, indicating a traditional office environment. ING has a strong emphasis on collaboration and a human touch, suggesting the office space is designed to foster teamwork and interaction.

Office Location(s): Sydney, New South Wales, Australia. Specific office address details would typically be provided upon successful application or interview stage. The location in Sydney suggests access to a vibrant business hub.

Workspace Context:

• Collaborative Environment: Expect an open-plan or mixed-use office space designed to encourage interaction between team members within the Digital Tribe and across different departments.

• Tools and Technology: Access to modern design tools (Figma), collaboration platforms, and potentially dedicated user research labs or facilities.

• Team Interaction: Regular opportunities for face-to-face collaboration, design critiques, workshops, and informal discussions with colleagues, fostering a strong sense of team cohesion.

Work Schedule: The standard work schedule is approximately 40 hours per week. While on-site, ING promotes a culture that supports work-life balance, and there may be some flexibility in daily start and end times, managed in coordination with the team's needs and project deadlines.

📝 Enhancement Note: ING's commitment to being "unmistakably human" and their values of "individuality," "fun," "inclusive," and "supportive" suggest an office environment that is not just functional but also aims to be engaging and people-centric.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio for basic qualifications and fit.

• Portfolio Presentation & Discussion: You will likely be asked to present a selection of your work from your portfolio, discussing your process, decision-making, and the impact of your designs. Be prepared to answer in-depth questions about your contributions and strategic thinking.

• Design Challenge/Exercise: A practical design task may be assigned, either take-home or as part of an interview. This will assess your problem-solving skills, design craft, and ability to work within constraints.

• Stakeholder Interviews: Interviews with Product Managers, Engineers, and potentially other designers or business stakeholders to assess collaboration skills, communication style, and cultural fit.

• Final Interview: A discussion with a senior leader (e.g., Head of Design, Digital Transformation Lead) to assess overall fit, strategic alignment, and potential for growth.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest, most relevant projects. Prioritize those that demonstrate end-to-end ownership, strategic thinking, and measurable results, ideally within complex domains or mobile-first contexts.

• Tell a Story: For each case study, clearly articulate the problem, your specific role and contributions, the research and ideation process, key design decisions and rationale, iterations, and the final outcome with quantifiable results.

• Highlight Your Craft: Showcase clean UI design, intuitive UX flows, and a strong understanding of interaction design principles.

• Demonstrate Strategic Thinking: Explain why you made certain design choices and how they aligned with business goals and user needs.

• Be Ready for Deep Dives: Anticipate questions about your process, challenges faced, how you handled feedback, and what you would do differently.

• Tailor to ING: If possible, subtly weave in how your experience or approach aligns with ING's values and mission (simpler, smarter, human).

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge prompt, clarifying any ambiguities.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation.

• Process Articulation: Be prepared to walk through your thought process, even if you don't complete a fully polished design. Focus on your approach to problem-solving.

• Focus on Impact: Frame your solutions in terms of user benefits and business value.

• Accessibility & Mobile-First: Keep ING's stated priorities (mobile-first, accessibility) in mind when approaching any design challenge.

📝 Enhancement Note: ING's emphasis on "doing things differently, the ING way" suggests that during the interview process, they will be looking for candidates who demonstrate not just technical skill but also a proactive, innovative, and collaborative mindset that aligns with their unique company culture.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency is a must.

• Prototyping Tools: Beyond Figma's capabilities, experience with tools like InVision, Principle, or Adobe XD for more advanced prototyping might be beneficial.

• User Research Tools: Familiarity with tools for usability testing, surveys, and user interviews (e.g., UserTesting.com, Optimal Workshop, SurveyMonkey).

• Collaboration Tools: Jira, Confluence, Slack for agile project management and team communication.

Analytics & Reporting:

• Analytics Platforms: Experience with web and mobile analytics tools (e.g., Google Analytics, Adobe Analytics, Amplitude) to understand user behaviour and measure design impact.

• A/B Testing Tools: Familiarity with platforms for running A/B tests (e.g., Optimizely, VWO) to validate design hypotheses.

CRM & Automation:

• While not a direct requirement for a Product Designer, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms integrate with digital products can be beneficial for context.

📝 Enhancement Note: The explicit mention of Figma and prototyping is a key technical requirement. While not listed, experience with design systems and component libraries would be highly valued for a Senior role in a large organization like ING.

👥 Team Culture & Values

Operations Values:

• Simpler, Smarter, Human: This core philosophy guides all aspects of ING's operations and product development, aiming for intuitive, efficient, and customer-focused solutions.

• Customer Focus: A deep commitment to understanding and serving customer needs, making their financial lives easier and more rewarding.

• Collaboration & Teamwork: A strong emphasis on working together across disciplines and departments to achieve common goals, valuing diverse perspectives.

• Innovation & Agility: Encouraging new ideas, experimentation, and the ability to adapt quickly to changing market conditions and customer expectations.

• Integrity & Trust: Upholding high ethical standards and building trust with customers and colleagues.

• Individuality & Inclusion: Celebrating diversity, encouraging employees to be their authentic selves, and fostering a sense of belonging for everyone.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within agile "Tribes," working daily alongside product managers, engineers, and other specialists.

• Open Communication: A culture that encourages open dialogue, feedback exchange, and constructive criticism to drive continuous improvement.

• Data-Informed: Decisions are often informed by data and user insights, but also by creative problem-solving and strategic vision.

• Shared Ownership: Teams work collaboratively towards shared objectives, with a sense of collective responsibility for product success.

📝 Enhancement Note: ING's stated values of "individuality," "fun," "inclusive," and "supportive" suggest a workplace where employees are encouraged to bring their whole selves to work and feel valued. The "IMPACT day" and "Rest Day" benefits further underscore a commitment to employee wellbeing and community engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Financial Products: Designing intuitive experiences for complex financial products (mortgages, insurance, superannuation) requires deep user understanding and clear communication of intricate details.

• Balancing Innovation with Regulation: Navigating the highly regulated financial industry while pushing for innovative and human-centred design requires careful consideration and strategic execution.

• Mobile-First Constraints: Delivering comprehensive banking services effectively within mobile-first constraints requires clever design solutions and prioritization.

• Cross-functional Alignment: Ensuring consistent design vision and execution across multiple product teams and stakeholders within a large organization can be challenging.

• Keeping Pace with Digital Evolution: Continuously adapting to new technologies and evolving customer expectations in the digital landscape.

Learning & Development Opportunities:

• Skill Advancement: Access to internal training programs, workshops, and external courses to enhance expertise in areas like advanced Figma techniques, motion design, accessibility, and user research methodologies.

• Industry Exposure: Opportunities to attend relevant design conferences, webinars, and industry events to stay updated on best practices and emerging trends.

• Mentorship: Benefit from guidance from senior design leaders within ING and potentially mentor junior designers, developing leadership skills.

• Cross-Product Exposure: Gain exposure to a wide array of financial products and customer journeys, broadening your understanding of the banking ecosystem.

• Design System Contribution: Play a role in evolving and scaling ING's design system, a valuable skill for senior designers.

📝 Enhancement Note: The role offers a significant opportunity to tackle complex design problems within a stable, yet innovative, industry. The challenges are substantial, but so are the opportunities for professional growth and making a tangible impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you influenced product strategy through design. What was the outcome?" (Focus on your strategic contribution, data used, and measurable impact.)

• "How do you approach designing for complex financial products with regulatory constraints?" (Highlight your process for understanding complexity, user needs, and ensuring compliance while maintaining usability.)

• "Walk us through your process for a mobile-first design challenge. What are your key considerations?" (Demonstrate your understanding of mobile constraints, user flows, and iterative design.)

• "How do you advocate for human-centred design and accessibility within a fast-paced, agile environment?" (Provide examples of how you champion these principles and integrate them into the development lifecycle.) Company & Culture Questions:

• "What do you know about ING's mission and values, and how do you see yourself contributing to them?" (Research ING's "Simpler, Smarter, Human" approach, diversity initiatives, and core values.)

• "How do you handle constructive criticism or feedback on your designs?" (Showcase your openness to feedback and ability to iterate based on input.)

• "Describe your ideal collaborative environment. How do you work with product managers and engineers?" (Emphasize your teamwork skills and cross-functional collaboration approach.)

• "What excites you most about designing for the banking industry?" (Express genuine interest in the sector and the impact of design within it.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, begin with a clear problem statement, your role, and the project's goals.

• Show, Don't Just Tell: Use visuals (screenshots, prototypes, user flows) effectively to illustrate your process and solutions.

• Quantify Impact: Wherever possible, present metrics that demonstrate the success of your design work. If exact metrics are confidential, discuss the types of metrics you would track or aim for.

• Explain Your 'Why': Clearly articulate the rationale behind your design decisions, referencing research, user insights, and strategic thinking.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and stays within the allotted time, keeping the audience engaged.

• Prepare for Q&A: Anticipate questions about your process, challenges, and how you would adapt your solutions.

📝 Enhancement Note: ING's emphasis on "doing things differently, the ING way" means interviewers will be looking for candidates who can demonstrate not just technical prowess but also a unique perspective, a proactive mindset, and a genuine alignment with the company's culture and values. Be ready to discuss how you approach innovation and problem-solving within a structured, yet forward-thinking, organization.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application: Complete the online application form through ING's career portal.

• Curate your portfolio: Select 3-5 of your strongest product design case studies that showcase your end-to-end process, strategic thinking, mobile-first approach, and measurable outcomes. Tailor your selection to highlight experience relevant to financial services if possible.

• Craft your resume: Ensure your resume clearly outlines your 5+ years of relevant experience, proficiency in Figma and human-centred design, and any experience in agile environments or the financial sector. Highlight achievements using action verbs and quantify results where possible.

• Prepare your presentation: Practice walking through your selected portfolio case studies, focusing on telling a compelling story about the problem, your process, your decisions, and the impact of your work. Be ready to discuss your strategic thinking and collaboration style.

• Research ING: Familiarize yourself with ING's mission, values ("Simpler, Smarter, Human"), recent campaigns, and their approach to digital banking. Understand their commitment to customer experience and innovation.

• Prepare for interview questions: Anticipate questions about your design process, stakeholder management, handling challenges, and your approach to mobile-first and accessible design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.