Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Ibotta

Location: Denver, Colorado, United States

Job Type: FULL_TIME

Category: Product Design / UX

Date Posted: 2026-06-10T00:00:00

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design of new B2B features and products, from initial concept through successful launch, ensuring a cohesive user experience.

• Expand and maintain the company's design system, developing scalable solutions specifically for B2B products and platforms.

• Collaborate closely with cross-functional teams, including product managers, engineers, and researchers, to define and shape the strategic direction of B2B products.

• Apply a rigorous, human-centered design approach to B2B products, mirroring the quality and thoughtfulness applied to consumer-facing offerings.

• Actively contribute to and evangelize a collaborative design process, fostering a culture of continuous improvement and shared knowledge.

📝 Enhancement Note: This role is specifically focused on B2B product design, which often requires a deeper understanding of complex workflows, enterprise-level user needs, and integration capabilities compared to B2C product design. The emphasis on expanding the design system for B2B products highlights the need for scalable and consistent design solutions across business-facing applications.

📈 Primary Responsibilities

• Drive the complete product design lifecycle for new B2B features and products, from ideation and user research to wireframing, prototyping, and final design specifications.

• Contribute to and evolve the existing design system, creating new components and patterns tailored for B2B applications and ensuring consistency across the product suite.

• Collaborate with product management and engineering teams to define product roadmaps and translate business requirements into intuitive and effective user experiences for clients, publishers, and internal users.

• Conduct user research, usability testing, and gather feedback from stakeholders to validate design decisions and iterate on solutions, ensuring a user-centric approach.

• Craft high-fidelity mockups, interactive prototypes, and detailed design specifications to effectively communicate design intent and facilitate seamless implementation by engineering teams.

• Provide and solicit constructive feedback during design critiques and cross-functional reviews, driving a high bar for design quality and effectiveness.

• Champion and evangelize human-centered design principles and best practices across product development teams, fostering a shared understanding of user needs.

• Work closely with other B2B designers to ensure cohesive and integrated solutions for shared product challenges and opportunities.

• Manage design priorities and timelines effectively in a fast-paced, dynamic environment, demonstrating strong organizational and project management skills.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design, from strategy to execution. The need to "shape the design strategy" indicates a senior-level contribution beyond just executing designs, requiring strategic thinking and influence. Collaboration with "clients, publishers, and internal users" points to a diverse stakeholder group for the B2B product.

🎓 Skills & Qualifications

Education: Bachelor's degree in UX, Graphic Design, Industrial Design, Psychology, Human-Computer Interaction (HCI), Computer Programming, or a related field.

Experience: 5+ years of professional experience in a User Experience (UX) design role, with a strong focus on product design.

Required Skills:

• Exceptional design skills, evidenced by a strong portfolio showcasing a range of B2B product design projects.

• Proven experience in designing, building, and shipping high-quality B2B products from conception to launch.

• Deep understanding of systems thinking, including the ability to utilize and contribute to comprehensive design systems.

• Proficiency in designing with a platform-first approach, ensuring scalability and consistency across multiple applications.

• Excellent communication and presentation skills, with the ability to articulate complex design decisions and rationale clearly to diverse stakeholders, including senior leadership.

• Demonstrated ability to manage and prioritize multiple design projects effectively in a fast-paced and ambiguous environment.

• Experience with user research methodologies and usability testing to inform design decisions.

• Competency in creating detailed design specifications, wireframes, and interactive prototypes. Preferred Skills:

• Experience within Salesforce ecosystems is considered a significant plus.

• Familiarity with performance marketing platforms and their associated user experiences.

• Experience in fast-paced, dynamic environments, including building and shipping 0-1 products.

• Understanding of how to design for publishers and their unique needs.

📝 Enhancement Note: The requirement for a Bachelor's degree in a related field, combined with 5+ years of experience, firmly positions this as a senior-level role. The specific mention of Salesforce ecosystems as a preferred skill is a critical piece of information for candidates targeting B2B design roles, as it indicates potential integration needs or familiarity with similar enterprise platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional product design experience, with a significant emphasis on B2B products.

• Detailed case studies demonstrating your end-to-end design process for at least two B2B products, highlighting problem identification, user research, design solutions, and measurable outcomes.

• Examples of contributions to or creation of design systems, illustrating your understanding of scalable design principles and component-based design.

• Prototypes and high-fidelity mockups that clearly articulate user flows, interaction design, and visual design execution for complex B2B applications.

• Demonstrations of systems thinking, showing how your designs integrate with broader platforms or ecosystems. Process Documentation:

• Documented examples of your involvement in shaping product strategy and design direction for B2B offerings.

• Case studies that detail your approach to user research, including methodologies used and how insights were translated into design iterations.

• Evidence of your ability to collaborate effectively with engineering teams, including how you provided design specifications and ensured implementation accuracy.

• Examples of how you have managed ambiguity and delivered design solutions in fast-paced or evolving product environments.

📝 Enhancement Note: For a Senior Product Designer role, especially in B2B, the portfolio is paramount. It needs to go beyond just aesthetics and demonstrate strategic thinking, process rigor, and a deep understanding of the B2B product development lifecycle. The emphasis on "shipping 0-1 products" suggests a need for candidates who can navigate ambiguity and build from the ground up.

💵 Compensation & Benefits

Salary Range: $123,000 - $143,000 USD per year.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Employee Stock Purchase Program (ESPP), offering ownership in the company's growth.

• 401k with employer match, supporting long-term financial planning.

• Flexible Time Off policy, promoting work-life balance and employee well-being.

• Relocation bonus available for candidates moving to Denver.

• Denver office perks: Paid parking, bagel Thursdays, and stocked snacks and occasional meals.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility expected for project deadlines and collaborative needs. The role is hybrid, requiring 3 days per week in the Denver office.

📝 Enhancement Note: The provided salary range of $123,000 - $143,000 USD for a Senior Product Designer in Denver, Colorado, aligns with industry benchmarks for experienced professionals in the tech sector. The inclusion of equity as part of the overall compensation package is a significant factor for senior roles. The detailed list of benefits, including office-specific perks and relocation assistance, provides a comprehensive picture of the total compensation and work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Technology. Ibotta operates a leading performance marketing platform that connects brands with consumers through a network of publishers, driving sales and influencing purchasing decisions. This context is crucial for understanding the B2B product's target users (clients and publishers) and the platform's overall business objectives.

Company Size: Ibotta is a publicly traded company (NYSE: IBTA) with a significant employee base, indicating a well-established organization with resources for growth and development. This size suggests opportunities for structured career progression and cross-functional collaboration.

Founded: Founded in 2012, Ibotta has a history of innovation, culminating in its significant IPO as one of Colorado's largest tech offerings. This history suggests a company culture that values bold ideas and growth.

Team Structure: The UX team, including designers, writers, and researchers, works cross-functionally. This Senior Product Designer will specifically focus on the B2B product offering, collaborating closely with dedicated B2B product managers, engineers, and potentially other B2B-focused designers. The structure likely involves close collaboration with product leadership to shape design strategy.

Methodology: Ibotta emphasizes a human-centered design process, supported by data insights. The role involves applying this methodology to B2B products, requiring a data-driven approach to problem-solving and design iteration. The company also values a "platform-first" approach for scalability and systems thinking.

Company Website: https://ibotta.com/

📝 Enhancement Note: Understanding Ibotta's core business in performance marketing is key. The B2B product design will directly impact how brands and publishers interact with the platform to drive sales and influence consumer behavior. The mention of "Building Ibotta on Medium.com" suggests an open culture for sharing technical and design insights.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Senior Product Designer, indicating a mid-to-senior level role. It requires a strong foundation in UX principles and a proven track record of successfully delivering complex B2B products. The role involves leadership in design initiatives, mentoring junior designers, and influencing product strategy.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Director of Product Design, or Head of UX within the B2B product organization. They will work closely with Product Managers and Engineering Leads, forming a core product team.

Operations Impact: The Senior Product Designer's work will have a direct impact on the success of Ibotta's B2B product offerings, influencing client acquisition and retention, publisher engagement, and overall platform revenue. By improving the user experience of B2B tools, this role contributes significantly to the company's performance marketing objectives and its ability to scale its business-facing products.

Growth Opportunities:

• Specialization: Deepen expertise in B2B product design, enterprise UX, or specific areas like platform design systems.

• Leadership: Advance into a Lead Product Designer or Design Manager role, taking on greater strategic responsibility and team leadership.

• Cross-functional Exposure: Gain deeper insights into product strategy, engineering best practices, and the performance marketing industry through close collaboration.

• Mentorship: Opportunity to mentor junior designers, contributing to the growth of the design team.

• System Expansion: Lead the expansion and evolution of the design system for B2B products, impacting product consistency and development efficiency across the organization.

📝 Enhancement Note: The "Senior" title, combined with responsibilities like "shaping design strategy" and "leading the design of new features," points to a role with significant autonomy and influence, offering a clear path for career advancement within Ibotta's product design function.

🌐 Work Environment

Office Type: Ibotta operates a hybrid work model, requiring 3 days per week in their Denver office. This suggests a collaborative in-office environment balanced with remote flexibility.

Office Location(s): The role is based in Denver, Colorado. The office provides amenities such as paid parking, which is a practical benefit for commuting employees.

Workspace Context:

• The in-office days are designed to foster collaboration, brainstorming, and team cohesion, particularly for design critiques and cross-functional syncs.

• The hybrid model allows for focused individual work at home while leveraging the office for interactive team sessions.

• The availability of snacks and meals on-site contributes to a positive and productive work atmosphere.

• The company's emphasis on its core values suggests a culture that encourages open communication and teamwork.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week). While flexibility is implied for project needs, the hybrid model necessitates adherence to specific in-office days (Tuesday, Wednesday, Thursday) for collaborative activities and team engagement.

📝 Enhancement Note: The hybrid model with 3 specific in-office days (Tuesday, Wednesday, Thursday) is a key detail for work-life planning. This structure is common for companies aiming to balance remote flexibility with in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session with hiring managers and potentially other senior designers to present your portfolio, discuss case studies, and delve into your design process and B2B experience. Be prepared to articulate your role, challenges, and outcomes for each project.

• Design Challenge/Exercise: You may be given a take-home assignment or a live design exercise to assess your problem-solving skills, design thinking, and ability to work within constraints relevant to Ibotta's B2B products.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other stakeholders to evaluate your collaboration style, communication skills, and ability to integrate into the product development team.

• Final Round: Discussions with senior leadership to assess strategic thinking, leadership potential, and overall alignment with Ibotta's mission and values.

Portfolio Review Tips:

• Tailor your portfolio to highlight your strongest B2B product design projects. Quantify impact where possible (e.g., "improved conversion by X%", "reduced task completion time by Y%").

• For each case study, clearly articulate the problem, your specific role and contributions, the design process followed, key decisions made, and the final outcome.

• Be ready to discuss your experience with design systems and how you've contributed to or utilized them.

• Prepare to speak about your experience with user research, testing, and how feedback influenced your designs.

• Showcase your ability to communicate complex design rationales and defend your design decisions. Challenge Preparation:

• If a design challenge is provided, thoroughly understand the problem statement and the target user (likely businesses or publishers).

• Focus on demonstrating your process: how you approach a new problem, research, ideate, and iterate.

• Consider the business context of Ibotta's performance marketing platform when developing your solution.

• Be prepared to present your solution concisely and articulate your design choices and trade-offs.

📝 Enhancement Note: The emphasis on B2B products in the portfolio review is critical. Candidates should select projects that demonstrate their understanding of enterprise user needs, complex workflows, and the business objectives driving B2B solutions. The mention of Salesforce ecosystems suggests that familiarity with enterprise CRM or similar platforms might be advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma is likely the primary tool for wireframing, prototyping, and high-fidelity design, given its industry prevalence.

• Prototyping Tools: In addition to Figma's capabilities, tools like InVision or Principle might be used for more advanced prototyping needs.

• Design System Management: Tools for managing and documenting design systems, potentially including Storybook or a dedicated internal platform.

Analytics & Reporting:

• While not directly a designer's tool, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) is beneficial for understanding user behavior and measuring design impact.

• Tools for data visualization and dashboarding may be used to review performance metrics related to design changes. CRM & Automation:

• Salesforce: Explicitly mentioned as a preferred skill, indicating potential integration or design within Salesforce environments.

• Other CRM and marketing automation platforms may also be relevant depending on the specific B2B product focus.

📝 Enhancement Note: While specific tools aren't always listed, Figma is the industry standard for product design and is highly probable. The mention of Salesforce is a key differentiator, suggesting that experience with or understanding of this enterprise platform is a significant advantage for this B2B role.

👥 Team Culture & Values

Operations Values:

• Integrity: Upholding honesty and ethical practices in design, user interactions, and stakeholder communication.

• Boldness: Taking calculated risks, proposing innovative design solutions, and pushing creative boundaries.

• Ownership: Taking full responsibility for design projects from conception to launch, ensuring quality and success.

• Teamwork: Collaborating effectively with cross-functional teams, sharing knowledge, and supporting colleagues.

• Transparency: Openly communicating design decisions, challenges, and rationale with stakeholders and team members.

• A Good Idea Can Come from Anywhere: Encouraging diverse perspectives and valuing contributions from all team members, regardless of role or seniority.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with Product Managers, Engineers, Researchers, and other stakeholders, acting as a bridge between user needs and business objectives.

• Human-Centered: A strong emphasis on understanding and advocating for the user throughout the product development process.

• Iterative & Feedback-Driven: A culture of continuous improvement through regular design reviews, user feedback loops, and data analysis.

• Evangelizing Design: Actively promoting the value and impact of good design across the organization.

📝 Enhancement Note: Ibotta's core values are directly applicable to the Senior Product Designer role. They emphasize a collaborative, user-focused, and results-oriented approach, encouraging designers to be proactive, communicative, and innovative.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for B2B Complexity: Navigating intricate business workflows, diverse user roles within organizations, and the need for robust functionality and data management.

• Expanding Design System for B2B: Adapting and extending an existing design system to meet the unique requirements of business products while maintaining scalability and consistency.

• Balancing User Needs with Business Goals: Effectively translating user needs into solutions that also align with Ibotta's performance marketing objectives and revenue targets.

• Working in a Hybrid Environment: Maximizing collaboration and team cohesion within a hybrid work structure, ensuring effective communication and project alignment.

• Shipping 0-1 Products: Successfully launching new products or features in an ambiguous environment, requiring strong problem-solving and adaptability.

Learning & Development Opportunities:

• B2B Design Specialization: Gaining deep expertise in designing for enterprise clients and publishers within the performance marketing ecosystem.

• Design System Leadership: Opportunities to lead the strategic development and implementation of design system components for B2B products.

• Cross-functional Acumen: Developing a stronger understanding of business strategy, marketing technology, and engineering processes through close collaboration.

• Mentorship and Skill Development: Access to mentorship from experienced design leaders and potential for formal training or workshops to enhance specific skills.

• Industry Trends: Staying abreast of the latest trends in UX design, B2B product development, and the evolving landscape of performance marketing.

📝 Enhancement Note: The challenges highlight the need for designers who are not only skilled but also adaptable, strategic, and capable of navigating complex business contexts. The growth opportunities underscore the potential for significant professional development in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a new B2B feature or product from conception to launch. What was your process, what were the key challenges, and what was the outcome?" (Focus on process, problem-solving, and impact.)

• "How would you approach expanding our existing design system to accommodate the specific needs of our B2B products? What considerations are paramount?" (Highlight systems thinking, scalability, and B2B context.)

• "Walk us through a complex B2B design problem you solved. What user needs were you addressing, and how did your solution balance those needs with business objectives?" (Demonstrate user advocacy and business acumen.)

• "How do you ensure your designs are accessible and inclusive for a diverse range of B2B users?" (Showcase understanding of accessibility standards and broad user empathy.) Company & Culture Questions:

• "Based on your understanding of Ibotta, how would your design philosophy align with our core values, particularly 'Ownership' and 'A Good Idea Can Come from Anywhere'?" (Research Ibotta's values and connect them to your work style.)

• "How do you typically collaborate with Product Managers and Engineers on a hybrid team? What strategies do you employ to maintain strong communication and alignment?" (Prepare examples of successful cross-functional collaboration.)

• "What excites you most about Ibotta's mission in performance marketing and how do you see your role contributing to that mission?" (Show enthusiasm and understanding of the business.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your role and responsibilities, the design process undertaken, key decisions and trade-offs, and the measurable results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., conversion rates, user satisfaction scores, efficiency gains).

• Show, Don't Just Tell: Use visuals, interactive prototypes, and clear mockups to illustrate your design solutions.

• Highlight B2B Relevance: Emphasize projects that showcase your understanding of enterprise needs, complex workflows, and business-critical applications.

• Discuss Design Systems: Be prepared to discuss your experience with design systems, how you've contributed to them, and how they facilitate scalable design.

📝 Enhancement Note: For this role, interviewers will be looking for evidence of strategic thinking, a deep understanding of the B2B product lifecycle, and the ability to articulate complex design decisions with clarity and confidence. Preparing specific examples that align with Ibotta's values and B2B focus will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of UX design experience, specifically emphasizing your accomplishments in B2B product design, design systems, and leading product development from conception to launch. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest 2-3 B2B product design case studies that best demonstrate your process, problem-solving skills, and impact. Ensure they are well-documented, visually appealing, and clearly articulate your contributions.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on the problem, your process, your role, the solutions, and the outcomes. Be ready to answer strategy and culture-fit questions with specific examples.

• Research Ibotta: Understand Ibotta's business model, its performance marketing platform, its B2B offerings, and its core values. This research will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.