Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: HOLYWATER TECH

Location: Ukraine (Remote OK)

Job Type: FULL_TIME

Category: Product Design / UI/UX

Date Posted: 2026-10-02

Experience Level: 5+ years

Remote Status: Fully Remote (Ukraine & International)

🚀 Role Summary

• Spearhead the end-to-end design of a novel EdTech product for AI filmmakers, from conceptualization to final UI implementation.

• Develop a strong, aesthetically compelling UI that differentiates the product within a competitive market landscape.

• Conduct comprehensive user research, including user interviews and hypothesis testing, to inform design decisions and drive product improvements.

• Translate business objectives and high-level references into tangible design solutions, demonstrating ownership and strategic thinking.

• Present and defend design decisions effectively to stakeholders, ensuring alignment and buy-in for product initiatives.

📝 Enhancement Note: This role emphasizes the creation of a new product from the ground up, requiring a candidate who can operate with significant autonomy and strategic input, rather than solely executing predefined specifications. The "EdTech product for AI Filmmakers" suggests a focus on tools that empower users to create video content using artificial intelligence.

📈 Primary Responsibilities

• Design and iterate on user interfaces and user flows for a new EdTech platform focused on AI-powered filmmaking tools.

• Conduct in-depth user research, competitive analysis, and usability testing to validate design concepts and identify areas for optimization.

• Collaborate closely with product managers and engineers to ensure seamless integration of design into the development lifecycle.

• Define and maintain design standards, contributing to the evolution of the company's design system.

• Analyze product and business metrics (e.g., conversion rates, user retention) to measure the impact of design decisions and identify opportunities for improvement.

• Champion user-centric design principles throughout the organization, advocating for user needs in product strategy.

• Leverage AI tools within the design workflow to enhance efficiency and explore innovative design solutions.

📝 Enhancement Note: The responsibility to "work hands-on" as the sole designer at the start implies a significant workload and a need for a highly self-sufficient individual who can manage all aspects of the design process. The emphasis on "subjectivity" and defending decisions with arguments points to a need for strong communication and critical thinking skills.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, HCI, Computer Science, or a related field is typically expected for Senior Product Designer roles. A strong portfolio can often substitute for formal education.

Experience: Minimum of 5 years of progressive experience in product design, with a proven track record of launching and iterating on digital products. Demonstrated experience in creating complex interfaces that integrate multiple functionalities is crucial.

Required Skills:

• 5+ years of experience in product design, with a focus on building products from inception to launch.

• Expertise in designing complex user interfaces, integrating diverse user scenarios and tools within a single product.

• Proficient in conducting user research, including user interviews, hypothesis testing, and competitive analysis, and translating findings into actionable design improvements.

• Strong understanding of product and business metrics (e.g., conversion, retention) and the ability to quantify design impact.

• Advanced proficiency in Figma for UI design, prototyping, and collaboration.

• Experience actively incorporating AI tools into the design process (e.g., Claude Design).

• Excellent logical thinking and problem-solving abilities.

• Strong communication and presentation skills, with the ability to articulate and defend design decisions to stakeholders.

• Demonstrated ownership and accountability for design outcomes. Preferred Skills:

• Experience designing for EdTech platforms or creative tools.

• Familiarity with AI-assisted design-to-code workflows.

• Experience working in a fast-paced startup environment.

• Understanding of front-end development principles to facilitate collaboration with engineers.

• Experience with design system development and maintenance.

📝 Enhancement Note: The requirement for 5+ years of experience and the "Senior" title suggest a need for a candidate who can mentor junior designers (if/when they join) and contribute to strategic product decisions, not just execution. The explicit mention of AI tools like Claude Design highlights the company's forward-thinking approach and desire for candidates comfortable with emerging technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end product design experience, with a focus on complex interfaces and product launches from scratch.

• Clear articulation of the problem, your role, the design process (research, ideation, prototyping, testing), and the impact of your solutions.

• Specific examples of how user research and data analysis informed your design decisions and led to measurable improvements in product metrics.

• Showcase of proficiency in Figma, including complex prototyping and component-based design.

• Examples of how AI tools were integrated into your workflow to enhance efficiency or explore innovative solutions. Process Documentation:

• Case studies should detail the research methodologies employed, including user interviews, persona development, journey mapping, and usability testing.

• Illustrate the iterative design process, highlighting how feedback and data were used to refine designs and user flows.

• Demonstrate an understanding of how design decisions align with business objectives and contribute to key performance indicators (KPIs) such as conversion rates and user retention.

• Showcase the ability to document design decisions, create design specifications, and collaborate effectively with development teams.

📝 Enhancement Note: Given the "design from scratch" nature of the role and the emphasis on autonomy, the portfolio should prominently feature projects where the candidate took significant initiative, defined the problem, and drove the solution independently. Projects showcasing the application of AI in design are highly desirable.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 5+ years of experience in Ukraine, a competitive salary range is estimated to be between UAH 70,000 to UAH 120,000+ per month, depending on experience, specific skills, and negotiation. International remote candidates may command higher compensation based on their local market rates, typically ranging from $80,000 to $130,000+ USD annually.

Benefits:

• Professional Growth: Access to lectures, libraries, hackathons, and specialized training programs.

• Language Learning: Compensation for learning any language, including Ukrainian.

• Flexible Work Format: Options to work remotely from home, in company offices (Kyiv, Lviv, or international locations), or a hybrid approach.

• Equipment & Services: Provision of necessary work tools and services.

• Time Off: 20 days of paid vacation, plus official holidays and unlimited sick leave.

• Health & Wellness: Compensation for sports activities, medical insurance in Ukraine (post-probationary period), corporate doctor services, and mental health support.

Working Hours: Standard full-time hours are expected, typically around 40 hours per week, with flexibility in scheduling to accommodate remote work and international time zones.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for senior-level design roles in Ukraine and for remote international positions, considering the company's reported growth and partnerships. The comprehensive benefits package reflects a company that values employee well-being and professional development, aligning with tech industry standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment (AI-native platforms, digital media, content creation). HOLYWATER TECH operates at the intersection of human creativity and artificial intelligence, developing AI-native platforms that redefine storytelling and empower content creators. Their products span streaming, digital libraries, and AI-generated content platforms.

Company Size: The company has experienced significant growth, with over 100 million app downloads and a reported x2 annual growth rate in 2024-2025. While exact employee numbers aren't provided, this suggests a scaling organization likely in the range of 100-500+ employees, operating with a dynamic, fast-paced startup culture.

Founded: The founding date is not specified, but the company's rapid growth and significant achievements (partnerships with FOX Entertainment, numerous awards) indicate a relatively young but highly successful enterprise.

Team Structure:

• The Senior Product Designer will be the sole designer on a new EdTech product team at the outset, implying direct reporting to a Product Lead or Head of Product/Design.

• This role will necessitate close collaboration with cross-functional teams, including product management, engineering, AI specialists, and potentially marketing and content teams.

• As the company scales, there's potential for building out a dedicated design team under this role's influence or leadership. Methodology:

• HOLYWATER TECH emphasizes an AI-native approach, integrating artificial intelligence across its product ecosystem.

• The company fosters a culture of innovation, experimentation, and rapid iteration, evidenced by its product launches and growth trajectory.

• Data-driven decision-making is crucial, with a focus on understanding user behavior and product metrics to inform strategy.

• User-centricity is a core tenet, aiming to empower users and enhance their creative experiences.

Company Website: https://www.holywater.tech/

📝 Enhancement Note: The company's focus on AI and creative products suggests a culture that values innovation, artistic expression, and technological advancement. The rapid growth indicates a dynamic environment where individuals can have a significant impact and grow with the company.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level Product Designer role, indicating a high degree of autonomy, responsibility, and influence. The individual is expected to lead design initiatives, make strategic decisions, and potentially mentor others as the team grows. This position is critical for shaping a new product line for HOLYWATER TECH.

Reporting Structure: Initially, the Senior Product Designer will likely report directly to a Product Manager, Head of Product, or a similar leadership role responsible for the new EdTech product. As the product and design team mature, the reporting structure may evolve.

Operations Impact: The decisions made by this Senior Product Designer will have a direct and significant impact on the success of a new EdTech product. This includes influencing user acquisition, engagement, retention, and ultimately, the product's contribution to HOLYWATER TECH's overall business objectives and market position in the AI-powered creative tools space.

Growth Opportunities:

• Leadership Development: Opportunity to build and lead a design function for a new product line, potentially growing into a Design Lead or Manager role as the team expands.

• Skill Specialization: Deepen expertise in AI-driven design tools, EdTech product strategy, and complex interface design for creative professionals.

• Cross-functional Exposure: Gain broad experience working across various product verticals within HOLYWATER TECH, understanding the interplay of different AI-native entertainment products.

• Industry Recognition: Contribute to award-winning products and potentially gain industry recognition through innovative design solutions.

• Continuous Learning: Access to company-provided learning resources, including specialized training, language courses, and attendance at industry events.

📝 Enhancement Note: The "design from scratch" and "sole designer at the start" aspects of this role position it as a high-impact opportunity for an experienced designer looking to make a significant mark. The company's rapid growth and focus on innovation suggest ample room for career advancement and skill development.

🌐 Work Environment

Office Type: HOLYWATER TECH offers flexible work arrangements, including fully remote options, office-based work in Kyiv or Lviv, and international office locations. The offices are equipped with generators and shelters, acknowledging potential infrastructure challenges. The company emphasizes a "all-inclusive" office experience with amenities like meals and snacks.

Office Location(s): Primary office locations mentioned are Kyiv (Podil) and Lviv. International offices are also available.

Workspace Context:

• The work environment supports autonomy and initiative, with minimal micromanagement.

• A strong emphasis is placed on collaboration, both within immediate product teams and across the broader organization.

• Access to necessary technology and services is provided to ensure productivity.

• The culture encourages experimentation and continuous learning, fostering an environment where new ideas are welcomed.

Work Schedule: Full-time commitment is expected, likely aligning with standard business hours but with flexibility to accommodate remote work and international collaboration. The company culture seems to value results and autonomy over rigid time tracking.

📝 Enhancement Note: The provision of amenities like generators and shelters in offices indicates a practical approach to ensuring operational continuity. The flexibility in work location (home, office, abroad) caters to a modern workforce seeking work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Discussion: A session where you present selected case studies from your portfolio, detailing your process, decisions, and the impact of your work. Expect questions about your approach to research, UI design, and problem-solving.

• Technical/Practical Assessment: This might involve a design challenge or a deep dive into specific design problems, potentially focusing on UI complexity, user flows, or the application of AI tools.

• Stakeholder/Team Interviews: Meetings with product managers, engineers, and potentially other team members to evaluate your collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with senior leadership to assess strategic thinking, ownership, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your experience in designing complex products from scratch and utilizing AI tools.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, iteration, testing), your specific contributions, and the measurable outcomes. Use visuals effectively to showcase your UI/UX work.

• Highlight AI Integration: Explicitly showcase how you've used AI tools in your design process, the benefits they provided, and any innovative solutions you developed as a result.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased user engagement, higher retention).

• Be Prepared to Defend: Articulate the rationale behind your design decisions, especially those made independently or with limited initial direction. Be ready to discuss trade-offs and alternative solutions.

Challenge Preparation:

• Understand the Domain: Research EdTech, AI filmmaking tools, and the competitive landscape. Familiarize yourself with common user needs and pain points in these areas.

• Practice Problem-Solving: Be ready to tackle design challenges that require you to define the problem, brainstorm solutions, and outline a design approach, even with incomplete information.

• Emphasize Process: Focus on demonstrating a robust design process, even if you don't have time to fully execute a solution. Show your thinking, research methods, and how you'd validate ideas.

• Communicate Clearly: Practice articulating your thought process and design rationale concisely and effectively.

📝 Enhancement Note: The emphasis on designing "from scratch" and "independent solutions" means interviewers will be looking for a candidate who can demonstrate strategic thinking, initiative, and the ability to navigate ambiguity, rather than just executing detailed briefs.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Advanced proficiency is expected.

• AI Design Tools: Active use of tools like Claude Design and similar AI-powered design assistants is required. Familiarity with how AI can augment the design workflow is key.

Analytics & Reporting:

• Experience with product analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and measure the impact of design decisions.

• Ability to interpret data related to conversion rates, user retention, engagement, and other key product metrics. CRM & Automation:

• While not directly a CRM/Automation role, an understanding of how design impacts user journeys within broader systems (like CRMs or marketing automation platforms) is beneficial for context. Other Potential Tools:

• Prototyping tools beyond Figma (e.g., Principle, ProtoPie) may be useful.

• User research and testing platforms (e.g., UserTesting.com, Maze).

• Project management tools (e.g., Jira, Asana, Trello) for collaboration with engineering teams.

📝 Enhancement Note: The explicit mention of Figma and AI tools like Claude Design indicates the company's commitment to modern design workflows. Proficiency in these areas is non-negotiable for this role.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A core value, driving the creation of AI-native entertainment products and new storytelling formats.

• User-Centricity: Deep commitment to understanding and serving user needs, empowering them as creators.

• Autonomy & Ownership: Trusting individuals and teams to make decisions and take responsibility for outcomes, minimizing micromanagement.

• Continuous Learning & Growth: Fostering an environment where employees are encouraged to develop new skills, experiment, and push boundaries.

• Impact & Results: Focusing on measurable outcomes and the significant influence design and product decisions have on a large user base.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on collaboration between design, product, and engineering to ensure seamless product development.

• Open Communication: Encouraging open dialogue, constructive feedback, and the sharing of ideas across teams.

• Proactive Problem-Solving: A culture that tackles challenges head-on, encouraging initiative and proactive solution-finding.

• Experimentation: A willingness to try new approaches and learn from both successes and failures.

📝 Enhancement Note: The company's high eNPS score (9.23/10) suggests a genuinely positive and engaging work environment where employees feel valued and motivated. The emphasis on "thinking differently" and "striving for more" aligns with a culture of high performance and ambition.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: As the sole designer at the start, the initial challenge is to establish the entire design foundation for a new product, requiring significant self-direction and problem-solving.

• Navigating Ambiguity: The role requires independent decision-making based on general references and vision, rather than detailed specifications, demanding comfort with ambiguity.

• Balancing Vision and Execution: Effectively translating a high-level vision into practical, user-friendly, and aesthetically strong designs while meeting business objectives.

• Rapid Growth Environment: Adapting to a fast-paced, scaling company requires flexibility and the ability to evolve processes and strategies as needed.

Learning & Development Opportunities:

• Product Strategy Leadership: Opportunity to shape the strategic direction of a new product line and influence its market positioning.

• AI Tool Mastery: Become an expert in leveraging cutting-edge AI design tools and potentially contribute to their integration into broader workflows.

• EdTech Domain Expertise: Develop deep knowledge of the educational technology landscape, particularly for creative professionals.

• Mentorship & Team Building: Potential to mentor future designers and contribute to building a robust design team within HOLYWATER TECH.

• Industry Exposure: Work on products with significant user reach (100+ million users) and gain experience with major industry partners like FOX Entertainment.

📝 Enhancement Note: The challenges presented are inherent to building a new product in a high-growth tech company. These challenges are framed as opportunities for significant professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex product or feature from scratch. What was your process, and what were the key challenges and outcomes?" (Focus on your autonomy, research, and iterative process).

• "How do you approach user research when you have limited initial specifications or user data?" (Highlight your methods for gathering insights and validating hypotheses).

• "Walk us through a design solution you proposed and successfully defended to stakeholders, especially when there was initial disagreement." (Showcase your communication, argumentation, and stakeholder management skills).

• "How do you integrate AI tools into your design workflow to improve efficiency or creativity? Can you give a specific example?" (Be ready to discuss tools like Claude Design and your experience). Company & Culture Questions:

• "What excites you about HOLYWATER TECH's mission and its AI-native approach to entertainment?" (Research their products and vision).

• "How do you see your role as the sole designer contributing to the company's culture of innovation and autonomy?" (Connect your skills to their values).

• "Describe your ideal work environment and how you thrive in a fast-paced, growing company." (Align your preferences with their culture). Portfolio Presentation Strategy:

• Structure: For each case study, use a clear narrative: Problem -> Your Role -> Process (Research, Ideation, Design, Testing) -> Solution -> Impact (Metrics).

• Visuals: Use high-quality mockups, user flows, wireframes, and prototypes. Annotate key design decisions and user experience elements.

• AI Integration Focus: Dedicate a section or clear call-outs to how AI tools were used, what benefits they provided, and any unique outcomes.

• Data-Driven Storytelling: Quantify the impact of your designs with concrete metrics whenever possible.

• Conciseness: Be mindful of time; focus on the most impactful aspects of your projects and be prepared for follow-up questions.

📝 Enhancement Note: The interview process will likely assess not only design skills but also strategic thinking, problem-solving in ambiguous situations, and the ability to operate independently, reflecting the "design from scratch" and "sole designer" nature of the role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate end-to-end product design, complex interface creation, and the use of AI tools. Focus on case studies where you took initiative and drove solutions from scratch.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of product design experience, specific achievements in launching products, proficiency in Figma and AI design tools, and experience with user research and metrics analysis. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear storytelling, quantifiable results, and the rationale behind your design decisions. Prepare to discuss your experience with AI tools and how you approach designing in ambiguous environments.

• Company Research: Familiarize yourself with HOLYWATER TECH's products (My Drama, My Passion, My Muse), their AI-native approach, recent news (e.g., FOX partnership), and their company culture. Understand their mission to redefine storytelling.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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