Senior Product Designer at Framna

📍 Job Overview

Job Title: Senior Product Designer

Company: Framna

Location: Stockholm, Sweden

Job Type: Full-time

Category: Product Design / UX Design

Date Posted: 2026-02-19

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

Drive end-to-end product design, from initial discovery and user research to crafting and shipping high-quality digital experiences.
Lead collaborative workshops with stakeholders, users, and cross-functional teams to define problems, establish priorities, and align on product vision.
Integrate AI tools and methodologies into the design process to enhance exploration, ideation, and the delivery of innovative product solutions.
Own product design initiatives within cross-functional teams, ensuring high standards of craft, user-centricity, and business alignment.

📝 Enhancement Note: This role is specifically for a Senior Product Designer with a strong emphasis on end-to-end ownership and a deep appreciation for design craft. The "AI Enabled" aspect suggests a forward-thinking approach to design tools and workflows, requiring candidates to be comfortable and proactive in leveraging AI. The emphasis on "office first" with hybrid flexibility points to a collaborative culture that values in-person interaction for ideation and team building.

📈 Primary Responsibilities

Lead the complete product design lifecycle, from ideation and user research (discovery) through to final product delivery and iteration.
Translate complex user needs and business requirements into intuitive, engaging, and visually compelling product experiences.
Facilitate client-facing workshops, design sprints, and collaborative sessions to gather insights, build consensus, and define product strategy.
Champion user-centered design principles and best practices throughout the organization, acting as a design authority.
Develop and maintain high-fidelity prototypes, user flows, wireframes, and detailed design specifications for development teams.
Conduct user testing and gather feedback to iterate on designs and ensure optimal user satisfaction and product performance.
Collaborate closely with product managers, engineers, data analysts, and other stakeholders to ensure product vision alignment and successful execution.
Proactively identify opportunities for design improvements and innovation within existing and new product features.
Mentor and guide junior designers, fostering a culture of design excellence and continuous learning within the design team.
Stay abreast of the latest design trends, technologies (including AI in design), and industry best practices to inform design decisions.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution and leadership. The "Product, end-to-end" and "Collaborative by default" points indicate a need for both strong individual design craft and excellent facilitation/communication skills. The "AI Enabled" responsibility is a key differentiator, requiring practical experience with AI tools in a design context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for senior roles. A strong portfolio demonstrating equivalent experience will be considered.

Experience: Minimum of 7 years of professional experience in product design, with a significant portion in a senior capacity. Experience should span both agency environments and in-house product companies.

Required Skills:

Proven expertise in end-to-end product design, including user research, wireframing, prototyping, visual design, and usability testing.
Strong proficiency in design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, or similar.
Demonstrated ability to integrate AI tools and concepts into the product design workflow.
Excellent facilitation skills for workshops, design sprints, and stakeholder meetings.
Strong understanding of user-centered design principles and methodologies.
Ability to translate complex problems into elegant, user-friendly solutions.
Confident and persuasive communication skills, with the ability to articulate design decisions and product stories effectively.
Proactive and self-motivated with a strong sense of ownership and accountability.
A keen eye for detail and a high standard for design craft and quality.

Preferred Skills:

Experience with a variety of AI-powered design tools and platforms.
Knowledge of front-end development principles (HTML, CSS, JavaScript) to inform design decisions.
Experience designing for large-scale consumer-facing products or platforms.
Familiarity with agile development methodologies.
Experience mentoring or leading junior design talent.

📝 Enhancement Note: The requirement for 7+ years of experience, including both agency and product company backgrounds, suggests a need for adaptability and a broad perspective on design challenges. The emphasis on "craft" and "details" points to a highly quality-focused candidate. AI integration is a critical, non-negotiable skill for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio showcasing a minimum of 3-5 complex product design projects, demonstrating end-to-end ownership from discovery to launch.
Clear articulation of the design process, including problem definition, research methodologies, ideation, iteration, and final solutions.
Evidence of integrating AI tools or AI-driven insights into the design process and outcomes.
Case studies that highlight collaboration with cross-functional teams and stakeholders.
Examples demonstrating how user needs were balanced with business realities to achieve desired outcomes.

Process Documentation:

Detailed explanations of how you approach user research and discovery phases, including methodologies used.
Examples of how you facilitate workshops and gather requirements from diverse stakeholders.
Documentation of iterative design processes, including user testing and feedback integration strategies.
Demonstrations of how you ensure design quality and consistency across product features.
Case studies that quantify the impact of your design decisions on user experience and business goals.

📝 Enhancement Note: The portfolio is critical for this role, as it must demonstrate not only design skill but also the ability to lead processes, integrate new technologies like AI, and deliver tangible results. Emphasis on "end-to-end ownership" and "craft" means the portfolio should tell a compelling story of how complex problems were solved with high-quality execution.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in Stockholm, Sweden, with 7+ years of experience and agency/product company background, a competitive salary range would typically fall between 60,000 SEK and 85,000 SEK per month, depending on specific expertise, client impact, and negotiation.

Benefits:

Generous wellness grant to support health and well-being.
Top-up on parental leave, providing enhanced support for new parents.
Occupational pension scheme for long-term financial security.
Opportunities for professional development, including learning, conferences, and conceptathons.
Flexible working hours and a hybrid work model that balances office-first collaboration with remote flexibility.
Access to a vibrant and collaborative office space in central Stockholm.
Participation in company conferences and knowledge-sharing events.

Working Hours: Standard full-time hours, typically around 40 hours per week, with flexibility to adjust around personal life and project needs. The company emphasizes an "office first" culture but allows for remote work when it makes sense.

📝 Enhancement Note: The salary estimate is based on market research for senior design roles in Stockholm, considering the specified experience level and company size/industry. The benefits package is detailed in the job description, with specific mentions of wellness, parental leave, and pension.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Digital Product Development / Design Consultancy. Framna partners with ambitious brands across various sectors including finance (Swish, SEB), transportation (SJ), and consumer goods (Essity), indicating a broad industry reach and the ability to adapt design solutions to diverse market needs.

Company Size: Over 600 people across 11 studios in Europe and the US. This indicates a well-established, medium-to-large sized organization with significant resources and a robust operational framework.

Founded: Framna emerged from the union of Bontouch, Move, and Shape, suggesting a foundation built on strong product-led cultures from established digital agencies.

Team Structure:

You will join a cross-functional team composed of developers, analysts, and product leads, working collaboratively on product development.
You will also be part of a local Design competence area with over 20 designers, fostering knowledge sharing and professional development.

Methodology:

Data-Driven Design: Implied through collaboration with analysts and focus on product performance and user feedback.
Agile Development: Likely, given the cross-functional team structure and focus on iterative product development.
AI Integration: A core element of the design process, suggesting proactive adoption of new technologies.
Workshop Facilitation: Key to aligning stakeholders and defining product strategy.

Company Website: https://careers.framna.com

📝 Enhancement Note: Framna's culture appears to be a blend of collaborative agency-style work and structured product development. The "office first" approach combined with flexibility points to a company that values in-person connection for innovation and team cohesion, while respecting individual needs. The mention of "Win by product" signifies a results-oriented, client-focused mindset.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a position of significant responsibility and influence. It requires not only advanced design skills but also leadership capabilities, strategic thinking, and the ability to mentor others. This level is crucial for driving design excellence and shaping product direction.

Reporting Structure: The role involves working within cross-functional teams and being part of a local Design competence area. Direct reporting is likely to a Design Lead, Head of Design, or a similar senior design management position, while functional collaboration will be with Product Leads and Engineering Managers.

Operations Impact: Senior Product Designers at Framna have a substantial impact, as they are responsible for shaping market-defining digital products used by millions. Their work directly influences user experience, customer satisfaction, and ultimately, the success of client businesses ("Win by product"). The integration of AI also positions them at the forefront of technological innovation.

Growth Opportunities:

Design Leadership: Potential to grow into Lead Designer, Principal Designer, or Head of Design roles, managing teams and setting design strategy.
Specialization: Opportunity to deepen expertise in specific areas like AI in design, UX research, interaction design, or a particular industry vertical.
Cross-functional Mobility: Possibility to move into Product Management or related roles given the deep involvement in product strategy and development.
Mentorship and Training: Formal and informal opportunities to mentor junior designers, lead training sessions, and contribute to the design community's growth.
Innovation Initiatives: Involvement in conceptathons and internal innovation projects, allowing for exploration of new ideas and technologies.

📝 Enhancement Note: The career path for a Senior Product Designer at Framna suggests a strong emphasis on both individual craft mastery and leadership development. The company's structure provides clear avenues for growth within design leadership, specialization, and potentially broader product roles, supported by a culture that encourages learning and innovation.

🌐 Work Environment

Office Type: Framna operates an "office first" model, emphasizing the importance of their physical workspace for collaboration, culture building, and innovation. The Stockholm office is described as a welcoming, central hub where activities like demos, fikas, and idea testing occur.

Office Location(s): The primary office for this role is located at Kungsgatan 55, Stockholm, Sweden. This central location offers accessibility and proximity to the city's amenities.

Workspace Context:

Collaborative Spaces: The office is designed to foster collaboration, with areas for brainstorming, informal meetings, and team gatherings.
Technology & Tools: While not explicitly detailed, it's implied that designers will have access to necessary hardware and software, including design tools and potentially AI-related platforms.
Team Interaction: The "office first" approach encourages regular interaction with colleagues from design, product, and engineering, facilitating knowledge sharing and quick problem-solving.
Hybrid Flexibility: While prioritizing the office, the environment allows for remote work when it makes sense, offering a balance between in-person collaboration and individual focus time.

Work Schedule: The work schedule is generally full-time (around 40 hours/week) but offers flexibility to accommodate "real life," suggesting an understanding of work-life balance needs. This flexibility is crucial for deep work sessions required in product design.

📝 Enhancement Note: The "office first" environment combined with flexibility suggests a company that values the synergy of in-person collaboration for creative processes while respecting individual needs for focused work. The central Stockholm location is a significant perk for employees.

📄 Application & Portfolio Review Process

Interview Process:

First Interview: Initial screening with a recruiter to assess overall fit, experience alignment, and cultural compatibility.
Portfolio Presentation: A dedicated session where candidates present their work, showcasing their design process, problem-solving skills, and craft. This is a critical stage to demonstrate end-to-end ownership and AI integration.
Case Assignment & Presentation: Candidates will receive a design challenge, typically relevant to Framna's work or industry. They will need to work through it and present their approach, rationale, and proposed solution.
Final Meeting: An interview with the Head of Design to discuss strategic thinking, leadership potential, and final cultural fit.

Portfolio Review Tips:

Curate Strategically: Select projects that best showcase end-to-end product design, AI integration, and your specific strengths. Highlight variety in problem types and solutions.
Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (especially any AI utilization), your key decisions, the challenges faced, and the measurable outcomes.
Focus on Impact: Quantify results wherever possible (e.g., improved conversion rates, increased user engagement, efficiency gains from AI).
Highlight Collaboration: Explain how you worked with cross-functional teams and stakeholders.
Showcase Craft: Ensure visual quality and attention to detail in your presentation.
Be Prepared for AI Discussion: Be ready to explain how you used AI, what tools you employed, and the specific benefits or insights gained.

Challenge Preparation:

Understand Framna's Work: Research Framna's clients (Swish, SJ, Essity, SEB) and the types of products they build to anticipate potential case study themes.
Practice Problem Framing: Be prepared to break down a complex problem into manageable parts and define clear objectives.
Design Thinking: Rehearse your approach to user research, ideation, prototyping, and testing.
AI Integration Strategy: Think about how AI could be applied to solve the given problem or enhance the design process for the case study.
Presentation Skills: Practice delivering your case study clearly, concisely, and persuasively within a given time limit. Be ready to answer probing questions about your rationale.

📝 Enhancement Note: The interview process is rigorous, with a strong emphasis on portfolio presentation and a practical case assignment. Candidates must be ready to demonstrate not just design skills but also strategic thinking, collaborative abilities, and practical experience with AI in design.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma (highly probable given industry trends and collaborative focus), Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD).
AI in Design: Tools for generative design, AI-assisted content creation, AI-powered user research analysis, AI for prototyping assistance. Specific tools will depend on Framna's choices, but familiarity with the concept and application is key.
Collaboration: Miro, Mural (for workshops and whiteboarding), Slack, Jira, Confluence.

Analytics & Reporting:

Product Analytics: Google Analytics, Amplitude, Mixpanel, Pendo (or similar platforms for understanding user behavior and product performance).
Reporting Dashboards: Tableau, Power BI, Looker (or internal tools for visualizing data and insights).

CRM & Automation:

While not directly used by Product Designers, an understanding of CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for understanding business context and user journeys.
Project Management: Jira, Asana, Trello.

📝 Enhancement Note: While specific tools aren't listed, the role implies proficiency in industry-standard design software. The key differentiator is the expectation of familiarity and practical application of AI tools within the design workflow, alongside common collaboration and analytics platforms used in product development.

👥 Team Culture & Values

Operations Values:

Craftsmanship & Quality: A deep appreciation for the details that elevate good products to great ones. This is evident in the emphasis on "craft" and "beautiful product experiences."
Collaboration & Community: A strong belief in working together, sharing knowledge, and supporting each other within cross-functional teams and the broader design community. The "office first" approach reinforces this.
Curiosity & Learning: A culture that encourages exploration, asking "what if," and continuous learning through demos, lunch-and-learns, and conceptathons.
Proactivity & Ownership: Expectation that individuals will take initiative, drive projects forward, and own their responsibilities.
Impact & Results: A focus on delivering tangible value, shaping markets, and ensuring client success ("Win by product").

Collaboration Style:

Cross-functional Integration: Seamless collaboration between design, product, engineering, and analytics is central to the workflow.
Open Communication: Encouragement of open dialogue, feedback exchange, and constructive challenges to refine ideas and processes.
Workshop-Driven: A reliance on facilitated workshops to align teams and stakeholders, fostering a shared understanding and collective ownership.
Knowledge Sharing: Active participation in internal learning sessions, demos, and community events to disseminate best practices and insights.

📝 Enhancement Note: Framna's culture seems to value both individual excellence and collective achievement. The emphasis on "craft," "collaboration," and "curiosity" suggests a supportive yet high-performing environment where designers are empowered to innovate and contribute significantly.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Diverse Stakeholder Needs: Navigating complex requirements from multiple clients and internal stakeholders to deliver unified, effective product experiences.
Integrating AI Effectively: Moving beyond experimentation to seamlessly embed AI into the core design workflow, ensuring it adds genuine value without compromising user experience or design integrity.
Maintaining Design Craft at Scale: Upholding high standards of visual and interaction design across large, complex products and within a rapidly growing organization.
Driving Innovation: Continuously pushing the boundaries of product design in a fast-evolving technological landscape, especially with AI advancements.
Cross-functional Alignment: Ensuring consistent understanding and execution of design vision across diverse teams with potentially different priorities.

Learning & Development Opportunities:

Advanced Design Techniques: Opportunities to refine skills in areas like interaction design, motion design, and user research methodologies.
AI in Design Specialization: Deep dive into AI tools, prompt engineering for design, and ethical considerations of AI in product development.
Leadership Development: Training and mentorship to transition into design leadership roles, managing projects and teams.
Industry Exposure: Participation in global design conferences, workshops, and Framna's internal learning events to stay current with industry trends.
Mentorship Programs: Access to senior designers and leaders for guidance on career progression and skill development.

📝 Enhancement Note: The role presents opportunities to tackle cutting-edge challenges in AI integration and high-stakes product design. Growth is clearly mapped out, focusing on both deepening design expertise and developing leadership capabilities within a dynamic consultancy environment.

💡 Interview Preparation

Strategy Questions:

"Describe a time you led a product design initiative from initial discovery through to launch. What was your process, and what were the key outcomes?" (Focus on end-to-end ownership, problem-solving, and results.)
"How have you integrated AI tools into your design process? Provide a specific example of how AI helped you achieve a better outcome or overcome a challenge." (Crucial for demonstrating AI proficiency.)
"Walk us through a complex design challenge you faced with multiple stakeholders. How did you facilitate workshops and gain alignment?" (Assesses collaboration and facilitation skills.)

Company & Culture Questions:

"What attracts you to Framna's 'office first' culture, and how do you see yourself contributing to it?" (Assess cultural fit and understanding of their values.)
"How do you stay updated on the latest design trends, particularly concerning AI in product design?" (Evaluates proactivity and commitment to learning.)

Portfolio Presentation Strategy:

Structure: For each project, clearly outline: Problem Statement, Your Role & Responsibilities, Process (including AI usage), Key Decisions & Rationale, Challenges & Solutions, Outcomes & Impact.
Visuals: Use high-quality mockups, clear user flows, and interactive prototypes where applicable. Ensure visuals are clean and support your narrative.
Storytelling: Frame your projects as narratives. Emphasize the journey, the learning, and the rationale behind your design choices.
AI Integration: Be prepared to deep-dive into how and why you used AI, what tools you used, and the tangible benefits derived. This is a key differentiator.
Conciseness: Respect time limits. Practice your presentation to be impactful and to the point, leaving ample time for Q&A.

📝 Enhancement Note: Preparation should focus heavily on demonstrating practical AI application in design, end-to-end project ownership, and strong collaborative/facilitation skills. Researching Framna's clients and their product philosophy will also be beneficial.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided link on the Framna careers site.
Curate your portfolio: Select projects that best showcase your end-to-end design process, particularly highlighting any use of AI tools and your ability to balance user needs with business objectives. Ensure it reflects a high standard of craft.
Tailor your resume: Emphasize your 7+ years of experience, agency and product company background, and specific skills in product design, AI integration, and stakeholder facilitation. Use keywords from the job description.
Prepare your portfolio presentation: Practice walking through 2-3 key projects, focusing on storytelling, your role, the process (especially AI), challenges, and outcomes. Be ready to discuss your design rationale in detail.
Research Framna: Understand their client portfolio, company values, and "Win by product" philosophy. This will help you articulate your fit during interviews and prepare for potential case study challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer