Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Devotion

Location: New York City, NY, United States

Job Type: Part-Time Contract

Category: Product Design / GTM Operations Enablement

Date Posted: 2026-11-03

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Owns the end-to-end design lifecycle for Devotion's platform, encompassing both creator-facing experiences and critical internal operational tools.

• Translates abstract product concepts and AI-native workflows into tangible, shipped UX, from initial wireframes to high-fidelity UIs and interactive prototypes.

• Collaborates intimately with product management and engineering teams, acting as a hands-on design partner through the entire development and QA process.

• Develops and maintains a lean design system to expedite engineering workflows and ensure design consistency across the platform.

• Contributes to the strategic shaping of AI-enabled features, focusing on intuitive interactions for both creators and internal teams.

📝 Enhancement Note: While the role is titled "Senior Product Designer," its responsibilities heavily intersect with GTM Operations enablement by designing the internal tools that allow a lean team to manage large-scale creator programs. This operational aspect is crucial for candidates to highlight in their applications. The part-time nature also requires a candidate who is highly self-directed and can manage their time effectively to deliver impact.

📈 Primary Responsibilities

• Spearhead the design strategy and execution for core platform functionalities, including but not limited to creator onboarding, gifting engines, challenge management, and brand-facing dashboards.

• Rapidly iterate on product ideas, progressing from conceptualization through wireframing, user flows, and detailed high-fidelity UI design, ensuring a seamless user experience.

• Design and optimize internal operational tools that empower a small team to efficiently manage programs involving tens of thousands of creators, focusing on scalability and usability.

• Establish and evolve a lightweight yet robust design system, enabling engineering teams to implement designs efficiently and maintain brand consistency.

• Engage in hands-on collaboration with engineers during the development and quality assurance phases to ensure design fidelity and functional integrity.

• Play a key role in defining and refining AI-native workflows, focusing on how users (creators and internal teams) interact with and leverage AI-powered features.

• Integrate user feedback from both creators and brand clients directly into the design process to continuously enhance product usability, workflow efficiency, and overall community engagement.

📝 Enhancement Note: The responsibilities highlight a dual focus: excellent consumer-facing UX for creators and highly efficient, scalable UX for internal operations. Candidates should emphasize their experience in both areas, demonstrating an understanding of how design directly impacts operational efficiency and GTM success.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• Minimum of 6 years of professional experience in product design, with a proven track record of shipping user-facing products, ideally within a startup or fast-paced environment.

• Demonstrated experience in designing complex, data-heavy internal tools alongside polished consumer-facing UIs. Required Skills:

• Product Design: Comprehensive understanding of the end-to-end product design process, from user research and ideation to prototyping, UI design, and user testing.

• Figma Proficiency: Expert-level command of Figma for wireframing, UI design, prototyping, and collaboration.

• Prototyping: Ability to create interactive prototypes to effectively communicate design concepts and user flows.

• UI/UX Design: Strong skills in creating intuitive, user-centered interfaces and seamless user experiences.

• Design Systems: Experience in building, maintaining, or contributing to design systems to ensure consistency and efficiency.

• AI-Native Workflow Design: Familiarity or demonstrable ability to design user experiences that integrate AI functionalities effectively.

• Wireframing & Flow Design: Proficiency in quickly translating concepts into clear user flows and wireframes.

• Collaboration: Proven ability to work effectively with product managers, engineers, and other stakeholders in a cross-functional setting.

• Self-Direction: Ability to operate autonomously, manage workload effectively, and drive projects forward with minimal supervision, especially critical for a part-time role.

Preferred Skills:

• Creator Economy/Social Products: Experience designing for platforms used by creators, social media communities, or marketing-focused products.

• AI-Powered Features: Prior experience designing features that leverage artificial intelligence.

• Startup Environment: Previous experience thriving in a dynamic, high-growth startup setting.

• Data Visualization: Experience designing interfaces for data-heavy tools where clear data representation is key.

• Agile Development: Familiarity with agile methodologies and working within sprint cycles.

📝 Enhancement Note: The experience requirement of "6+ years" combined with the "startup or fast-moving team" context suggests a need for seasoned designers who can hit the ground running and contribute immediately without extensive ramp-up. The emphasis on both "consumer UI" and "complex, data-heavy tools" indicates a need for versatility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 6 years of product design work, with distinct examples of both polished consumer UIs and complex, data-intensive internal tools.

• Demonstrations of end-to-end design ownership, from initial problem definition through to shipped product and iteration.

• Case studies that detail your design process, problem-solving approach, and the impact of your design decisions.

• Evidence of collaboration with engineering teams, including how you hand off designs and work through implementation challenges.

• Examples of how you've contributed to or utilized design systems to ensure consistency and efficiency. Process Documentation:

• Case studies should clearly articulate the problem statement, your design process, key decisions made, and the measurable outcomes or impact of your work.

• Highlight your ability to translate rough ideas into actionable design specifications (flows, wireframes, high-fidelity mockups, prototypes).

• Showcase how you've integrated user feedback (creator or client) into iterative design improvements.

• Provide examples of how you've contributed to or managed design systems.

📝 Enhancement Note: The portfolio is critical. Candidates must present work that spans both user-facing consumer interfaces and robust internal operational tools. They should be prepared to discuss their process for turning "rough ideas" into "shipped UX" quickly, emphasizing efficiency and impact, particularly relevant for a part-time role.

💵 Compensation & Benefits

Salary Range:

• For a Senior Product Designer role in New York City, working approximately 20 hours per week on a contract basis, the estimated annual compensation range is between $100,000 - $160,000 (pro-rated for part-time). This translates to an hourly rate of approximately $50 - $80 per hour, depending on experience and the depth of the portfolio.

• Methodology: This estimate is based on industry benchmarks for senior-level product designers in major US tech hubs like New York City, adjusted for the part-time (20 hours/week) contract nature of the role. It considers the demand for experienced designers in fast-paced startup environments and the specialized skills required for AI-native workflows and internal tool design. Data sources include industry salary reports (e.g., Glassdoor, Levels.fyi, industry-specific surveys) and typical contract rates for specialized design roles.

Benefits:

• Flexible Work Schedule: Approximately 20 hours per week, allowing for significant work-life balance.

• Direct Impact: Opportunity to own design for a growing platform with direct influence on product strategy and execution.

• Founder-Led Environment: Work closely with experienced founders from prominent tech backgrounds.

• Equity Potential: While not explicitly stated, contract-to-hire roles often include the possibility of equity upon conversion to full-time.

• Professional Development: Exposure to cutting-edge AI technology and the evolving creator economy.

• Hybrid Work Model: Opportunity to work both remotely and from the New York City office.

Working Hours:

• Approximately 20 hours per week. The schedule is flexible, but requires at least 2 days per week in the New York City office for hybrid collaboration.

📝 Enhancement Note: The compensation is estimated based on industry standards for a Senior Product Designer in NYC, pro-rated for a part-time contract role. The specific benefits are inferred based on typical startup offerings for contract roles and the company's stated mission and funding.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI / Creator Economy / Consumer Brands. Devotion operates at the nexus of these rapidly evolving sectors, building infrastructure for a new era of digital influence and brand engagement.

Company Size: Early-stage startup, likely between 11-50 employees, indicated by its seven-figure revenue and backing from top-tier investors, suggesting a lean and agile team structure.

Founded: Founded by former TikTok executive Jonathan Kroopf and Parade founder Cami Téllez, indicating a strong foundation in creator ecosystems and consumer brand building.

Team Structure:

• The design team is likely very lean, with this Senior Product Designer potentially being the sole or primary design resource.

• Close collaboration with Product Management and Engineering is essential, forming a core product development triad.

• Direct reporting and close mentorship from the founders are probable, given the company's stage and leadership background.

• Cross-functional interaction extends to marketing, creator relations, and client success teams to gather diverse user insights. Methodology:

• Data-Driven Design: Emphasis on using data from creators, brands, and AI platform performance to inform design decisions.

• Agile & Iterative Development: Rapid prototyping and iteration to quickly ship UX and gather feedback.

• AI-Native Workflow Integration: A forward-thinking approach to designing products that leverage AI as a core component, not an add-on.

• User-Centricity: Deep focus on understanding and serving both creator and brand needs to foster community and drive growth.

Company Website: https://devotion.club

📝 Enhancement Note: The company culture is likely fast-paced, innovative, and founder-driven, with a strong emphasis on leveraging technology (AI) to redefine creator-brand partnerships. The lean structure means this designer will have significant autonomy and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Individual Contributor position, focusing on deep product design expertise rather than people management. It sits at a critical juncture where design directly enables operational scale and efficiency for creator programs.

Reporting Structure: The Senior Product Designer will likely report directly to a Head of Product, a CTO, or potentially one of the co-founders, depending on the current organizational structure. The close proximity to founders is a significant aspect of the reporting dynamic.

Operations Impact: The design of internal tools and creator workflows directly impacts Devotion's ability to scale its operations efficiently. Well-designed systems reduce manual effort, improve program success rates, and enable the company to onboard and manage more creators and brands, thus directly contributing to revenue growth and market expansion.

Growth Opportunities:

• Conversion to Full-Time: The role explicitly mentions an opportunity to convert to full-time, which would likely come with expanded responsibilities, benefits, and potentially equity.

• Design Leadership: As the company grows, this individual could become the lead designer, building out a design team and defining the long-term design vision.

• Specialization: Deepen expertise in AI-driven product design and the creator economy, becoming a sought-after specialist in a high-demand field.

• Strategic Influence: Gain significant experience in shaping product strategy and operational infrastructure from the ground up in a high-growth startup.

📝 Enhancement Note: The growth trajectory hinges on the candidate's ability to demonstrate exceptional ownership and impact in the part-time contract role. Success here paves a clear path to full-time employment and potential leadership.

🌐 Work Environment

Office Type: Hybrid model, requiring 2 days per week in the New York City office. This suggests a modern office space designed for collaboration.

Office Location(s): New York City, NY, United States. Specific address not provided, but likely situated in a tech-centric area.

Workspace Context:

• Collaborative Environment: The hybrid requirement emphasizes in-person collaboration, likely involving brainstorming sessions, design reviews, and direct interaction with product and engineering teams.

• Tools & Technology: Access to standard design software (Figma) and potentially internal Devotion platforms. The role involves working with AI tools to enhance workflow efficiency.

• Team Interaction: Frequent interaction with co-founders, product managers, and engineers, fostering a dynamic and communicative atmosphere.

Work Schedule:

• Approximately 20 hours per week, offering significant flexibility.

• A minimum of 2 days per week in the NYC office is mandatory, likely to facilitate team collaboration and integration.

📝 Enhancement Note: The hybrid model balances flexibility with the need for in-person synergy, common in early-stage startups aiming to foster strong team bonds and rapid communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter or hiring manager to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: A deep dive into the candidate's portfolio, focusing on specific case studies. This may be followed by a design challenge, potentially involving a take-home assignment or an in-person/virtual whiteboard session to assess problem-solving skills and design thinking. The challenge might focus on designing a feature for either the creator or internal tool side of the platform.

• Cross-Functional Interviews: Interviews with Product Managers and Engineers to evaluate collaboration style, technical understanding, and ability to work with development teams.

• Founder Interview: A final interview with one or both co-founders to assess strategic thinking, alignment with company vision, and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong case studies that best represent your ability to design both consumer UIs and complex internal tools. Explicitly call out your role and contributions.

• Showcase Process: Detail your design process for each case study, emphasizing how you tackled ambiguous problems, made trade-offs, and iterated based on feedback. Use visuals (flows, wireframes, mockups, prototypes) effectively.

• Quantify Impact: Whenever possible, present metrics or outcomes that demonstrate the business impact of your designs (e.g., increased user engagement, improved efficiency, reduced errors).

• Highlight AI Experience: If you have experience with AI tools or designing AI-native features, make sure to showcase this prominently.

• Address the "Why": Be prepared to articulate the "why" behind your design decisions, demonstrating sharp product instincts and a focus on problem-solving.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with the creator economy, influencer marketing platforms, and the concept of AI-native workflows.

• Focus on Efficiency: For internal tool aspects, think about how to optimize workflows for speed and scalability.

• User Empathy: Whether designing for creators or internal users, demonstrate a deep understanding of their needs and pain points.

• AI Integration: Consider how AI can be leveraged to enhance user experience, automate tasks, or provide insights.

📝 Enhancement Note: The interview process will likely be rigorous, given the startup environment and the need for a highly capable individual contributor. The portfolio is paramount, and candidates should prepare to discuss their work in detail, focusing on impact and process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, wireframing, prototyping, and collaboration. Proficiency is mandatory.

• Prototyping Tools: Beyond Figma's capabilities, candidates might use tools like Principle, Framer, or similar for more advanced interactive prototypes.

• Design System Management: Experience with tools or methodologies for building and maintaining design systems (e.g., Storybook, Zeroheight, or custom Figma libraries).

Analytics & Reporting:

• While not a direct responsibility, understanding how to design for data visibility and reporting is key. This includes familiarity with how data might be presented from analytics platforms (e.g., Amplitude, Mixpanel) or internal dashboards. CRM & Automation:

• Familiarity with CRM concepts (e.g., Salesforce, HubSpot) and marketing automation principles can be beneficial, as the platform likely integrates with or supports these functions in the context of creator campaigns.

📝 Enhancement Note: The emphasis on Figma and the need to build/maintain a design system are key technical requirements. Candidates should be prepared to discuss their experience with these tools and related methodologies.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A core value, as the platform is built to enable a small team to manage large-scale creator programs. Design must support this.

• Innovation & AI-First: Embracing new technologies, particularly AI, to redefine workflows and user experiences.

• User-Centricity: Deep empathy for both creators and brand clients, ensuring the platform meets their evolving needs.

• Speed & Agility: The ability to move quickly, iterate rapidly, and adapt to market changes, characteristic of a fast-paced startup.

• Ownership & Impact: Taking responsibility for outcomes and driving tangible results through design.

Collaboration Style:

• Cross-Functional Partnership: Close working relationships with Product and Engineering are essential, characterized by open communication, shared problem-solving, and mutual respect.

• Feedback-Driven: A culture that values constructive feedback from all team members, used to refine designs and product direction.

• Proactive Communication: Essential for a part-time role and hybrid environment, ensuring clear updates and alignment across teams.

📝 Enhancement Note: The company's values likely mirror those of successful tech startups: innovation, user focus, speed, and a strong sense of ownership. For a designer, this means being proactive, collaborative, and data-informed.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Design Needs: Simultaneously designing for a consumer-facing creator experience and complex internal operational tools requires a versatile skill set and ability to context-switch effectively.

• Rapid Iteration in a Startup: The need to "turn rough ideas into shipped UX quickly" on a part-time basis demands exceptional time management and decision-making skills.

• Integrating AI Seamlessly: Designing intuitive and valuable AI-native workflows is a cutting-edge challenge that requires creative problem-solving.

• Building from Scratch: Establishing and evolving a design system and internal tools in an early-stage company means building foundational elements.

Learning & Development Opportunities:

• Cutting-Edge Technology: Gain hands-on experience with AI-powered platforms and the evolving creator economy.

• Startup Growth Dynamics: Learn how to scale product and design functions within a high-growth startup environment.

• Founder Mentorship: Direct exposure to experienced founders with deep industry knowledge.

• Potential for Full-Time Conversion: A clear pathway to a more permanent and integrated role within the company.

📝 Enhancement Note: The challenges presented are typical of early-stage startups, offering significant opportunities for personal and professional growth for a designer willing to embrace ambiguity and drive impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for both a consumer-facing product and an internal operational tool simultaneously. What were the key challenges and how did you approach them?" (Focus on balancing user needs, efficiency, and scalability.)

• "How would you approach building a lightweight design system for a fast-moving startup with a small engineering team?" (Highlight practicality, scalability, and collaboration with engineering.)

• "Walk us through a complex product you designed. What was the problem, your process, and the impact? How did you incorporate AI or data into your design?" (Be ready to present a portfolio case study in detail.)

• "Given our focus on AI-native workflows, how would you design an experience for creators to interact with an AI-powered content suggestion tool?" (Think about user control, transparency, and value proposition.) Company & Culture Questions:

• "What interests you about Devotion's mission and our approach to the creator economy?" (Research the company's website, recent news, and founder backgrounds.)

• "How do you approach collaboration with product managers and engineers, especially in a remote/hybrid setting?" (Emphasize communication, feedback loops, and shared ownership.)

• "Describe your experience working in a startup environment. What are the pros and cons for you as a designer?" (Show enthusiasm for fast-paced work and the ability to adapt.) Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly define the problem, your role, the solution (show visuals!), and the outcome/impact.

• Highlight Efficiency: Emphasize how your designs contributed to faster workflows, scalability, or reduced operational burden.

• Discuss Trade-offs: Be transparent about design decisions and any constraints you had to work within (e.g., time, technical limitations).

• Engage Your Audience: Make it a conversation. Ask clarifying questions and be ready to dive deeper into specific aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the creator economy, AI's role in product, and the ability to balance user experience with operational efficiency. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided Ashby link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience in both consumer UI design and complex internal tool design, with specific examples of your process and impact.

• Resume Optimization: Clearly articulate your 6+ years of experience, proficiency in Figma, and any relevant experience with AI, creator platforms, or startup environments. Use keywords like "Product Design," "UI/UX," "Figma," "Design Systems," "AI," and "Creator Economy."

• Prepare Case Studies: Select 2-3 strong portfolio pieces that best demonstrate your ability to handle end-to-end design ownership and your impact on user experience and operational efficiency. Practice walking through them concisely.

• Research Devotion: Understand Devotion's mission, its position in the market, and its founders' backgrounds to articulate your genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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