Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Brandlight

Location: Tel Aviv, Tel-Aviv District, Israel

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-09-16

Experience Level: 7+ Years

Remote Status: Hybrid (Remote-first with occasional in-office collaboration)

🚀 Role Summary

• Drive the end-to-end design process for complex, data-dense interfaces within an AI-native product development environment.

• Translate high-level product concepts and stakeholder ideas into fully realized, shippable user interfaces with exceptional speed and quality.

• Act as a key design partner to Product and Engineering teams, influencing product strategy and making critical UX decisions to accelerate delivery velocity.

• Leverage AI-native workflows and tools for rapid ideation, prototyping, and asset creation to compound team output and maintain a competitive edge.

• Own significant design slices of the product, operating with a high degree of autonomy and a focus on pragmatic, buildable solutions that consider real-world engineering constraints.

📝 Enhancement Note: While the role is titled "Senior Product Designer," the responsibilities emphasize a strategic intersection of product strategy and rapid visual execution, characteristic of a "Product Design Lead" or "Senior UX/UI Engineer" with a strong product sense, particularly in fast-paced, early-stage environments. The emphasis on "making product decisions" and "shipping within days" points to a highly autonomous role with significant influence on product direction.

📈 Primary Responsibilities

• Design and iterate on complex, data-dense interfaces, ensuring scalability of UI patterns and adherence to engineering constraints.

• Translate conceptual ideas, often starting from a single sentence, into fully realized, high-quality, shippable user interfaces and interaction designs.

• Foster tight collaboration with Product Managers and Engineers to deliver pragmatic, buildable designs without over-reliance on exhaustive specification documents.

• Clearly articulate design rationale, effectively incorporate feedback, and maintain stakeholder alignment with minimal bureaucratic overhead.

• Integrate AI tools (generative AI, AI-assisted prototyping, rapid asset generation) as foundational elements of the design workflow to achieve accelerated iteration cycles.

• Contribute to product strategy by identifying user needs and business opportunities through design exploration and problem-solving.

• Ensure pixel-perfect craft in typography, layout, and interaction design across all delivered interfaces.

📝 Enhancement Note: The core responsibility of transforming "rough ideas" into "fully realized, shippable interfaces within days" highlights a critical need for rapid prototyping and a deep understanding of implementation feasibility. This implies a need for designers who can quickly assess technical constraints and design solutions that are both innovative and practical for immediate development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, human-computer interaction, and product development methodologies is expected, often gained through formal education or extensive practical experience.

Experience: 7+ years of professional experience in product design, with a significant portion within early-stage startups or high-growth environments where high ownership and rapid iteration are paramount.

Required Skills:

• Proven track record of shipping complex products for real users, demonstrated through a robust portfolio showcasing polished and intricate interfaces.

• Deep proficiency in AI-native workflows, consistently utilizing AI tools across the entire design lifecycle: ideation, prototyping, and final asset creation.

• Exceptional speed and efficiency in design execution, capable of delivering high-quality output from initial drafts to final designs rapidly.

• Strong product and business acumen, with the ability to independently translate business goals and user needs into clear, effective UX solutions.

• Meticulous attention to detail in craft, exhibiting mastery of typography, layout, and interaction design principles.

• A collaborative mindset with low ego, demonstrating adaptability, a focus on shipping impactful solutions, and the ability to receive feedback constructively.

• Self-driven and inherently curious, with a proactive approach to learning and evolving design tools and methodologies. Preferred Skills:

• Experience designing for AI-driven platforms or enterprise SaaS products.

• Familiarity with data visualization techniques for complex datasets.

• Experience working within agile development methodologies.

• Familiarity with design systems and their application in rapid development cycles.

📝 Enhancement Note: The explicit requirement for "AI-native" proficiency suggests that candidates who can demonstrate practical application of AI in their daily design workflow will have a significant advantage. This goes beyond simply knowing about AI tools to actively using them for efficiency and innovation in their design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex projects, with a strong emphasis on data-dense interfaces and challenging UX problems.

• Clearly articulate your role and contributions within each project, highlighting your end-to-end ownership from concept to shipped product.

• Demonstrate your ability to make product decisions and influence strategy, not just execute visual designs.

• Include examples of how you leveraged AI tools within your design process, showcasing efficiency gains or innovative solutions.

• Present designs that are not only aesthetically polished but also technically feasible and consider engineering constraints. Process Documentation:

• For each project, detail the design process followed, emphasizing rapid iteration and collaboration with engineering.

• Explain how you translated initial "rough ideas" or stakeholder input into actionable design solutions.

• Document the use of AI in your workflow, such as AI-assisted ideation, rapid prototyping, or automated asset generation.

• Provide insights into how you managed feedback and stakeholder alignment throughout the design cycle.

• Showcase your understanding of shipping "realistic, buildable designs without waiting for detailed specs."

📝 Enhancement Note: The portfolio must strongly emphasize speed, autonomy, and AI integration. Candidates should be prepared to walk through projects that exemplify how they can deliver high-quality, shippable interfaces within compressed timelines, leveraging AI as a core component of their workflow.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 7+ years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪350,000 - ₪550,000 (Israeli New Shekels). This range can vary based on the candidate's specific experience, portfolio strength, and the final negotiation.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to conferences, workshops, and online courses.

• Stock options or equity in a fast-growing startup.

• Flexible working arrangements to support a hybrid work model.

• Potential for performance-based bonuses or incentives.

• Access to cutting-edge AI design tools and technologies.

Working Hours: The standard full-time working hours are approximately 40 hours per week. While the role is hybrid, flexibility is provided to accommodate individual work styles and peak productivity periods, aligning with the need for rapid iteration and collaboration.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior-level design roles in the Tel Aviv tech scene, considering the startup environment and the specialized skills in AI-native design. Benefits are typical for a growth-stage tech company in Israel, with an emphasis on professional growth and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / Artificial Intelligence / Marketing Technology. Brandlight operates at the forefront of AI-driven visibility platforms, positioning itself as a leader in a rapidly evolving market where AI is transforming search, commerce, and advertising.

Company Size: Startup (likely early to growth stage, given the emphasis on rapid product velocity and high ownership). This size implies a dynamic, agile environment where individual contributions have a significant impact.

Founded: Brandlight is led by repeat entrepreneurs, suggesting a foundation built on experience and a clear vision for market disruption. The company's focus on "next generation of tools shaping the future of brand management in an AI-first world" indicates a forward-thinking, innovative culture.

Team Structure:

• The design team is likely small but highly influential, embedded within product pods.

• Designers work in close collaboration with Product Managers and Engineers, forming cross-functional teams focused on specific product areas.

• Reporting structure is likely flat, with designers reporting to a Head of Product, VP of Engineering, or a Design Lead, emphasizing autonomy. Methodology:

• Data-Driven Design: Decisions are informed by user data, market analysis, and the strategic goals of the AI visibility platform.

• Agile Development & Rapid Iteration: Emphasis on speed, shipping quickly, and iterating based on feedback and performance metrics.

• AI-Native Workflow: Integration of AI tools is a core part of the operational methodology for design and development.

• Outcome-Oriented: Focus on delivering tangible product velocity and business impact rather than adhering to rigid processes.

Company Website: https://www.brandlight.ai/

📝 Enhancement Note: The company's mission to "define the systems that decide what brands are surfaced, trusted, and chosen" in an AI-driven world suggests a culture that values strategic thinking, technical innovation, and a deep understanding of market dynamics. The "AI-native" aspect is not just a tool but a core philosophy.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate with significant autonomy, influence product direction, and mentor others implicitly through their work and approach. It sits at the senior level, with potential for future leadership if the candidate demonstrates strong strategic impact and team-building capabilities.

Reporting Structure: Likely reports directly to a Head of Product, VP of Engineering, or a Design Lead. The role emphasizes close, collaborative partnerships with Product Managers and Engineers within cross-functional product teams.

Operations Impact: The Senior Product Designer will have a direct and significant impact on Brandlight's product velocity and market competitiveness. By rapidly translating concepts into shippable interfaces and influencing product strategy, they will accelerate the development of the AI visibility platform, directly contributing to the company's growth and its ability to define a new category in brand management.

Growth Opportunities:

• Leadership Potential: Opportunity to grow into a Design Lead or Head of Design role as the company scales, mentoring junior designers and shaping the design vision.

• Specialization: Deepen expertise in AI-driven design, complex data visualization, and enterprise SaaS product strategy.

• Strategic Influence: Increased involvement in product strategy, roadmap planning, and defining the future of Brandlight's offerings.

• Category Definition: Play a pivotal role in shaping a nascent market category at the intersection of AI, marketing, and commerce.

📝 Enhancement Note: The role is positioned for growth, especially given the startup environment. A high-performing Senior Product Designer could rapidly advance into a leadership position, given the company's growth trajectory and the critical nature of design in defining a new market category.

🌐 Work Environment

Office Type: Hybrid. Brandlight operates a hybrid model, allowing for remote work while encouraging occasional in-office collaboration, likely in Tel Aviv. This setup aims to balance flexibility with the benefits of in-person teamwork.

Office Location(s): Tel Aviv, Israel. This location is a hub for technology and innovation, offering access to a vibrant talent pool and a dynamic startup ecosystem.

Workspace Context:

• Collaborative Environment: Expect close interaction with Product Managers, Engineers, and other designers, fostering a team-oriented approach to problem-solving.

• AI-Powered Tools: Access to and expectation to utilize advanced AI tools, prototyping software, and design platforms to enhance productivity and creativity.

• Fast-Paced Startup Culture: A dynamic and agile environment where adaptability, quick decision-making, and a focus on shipping are highly valued.

Work Schedule: The standard work schedule is approximately 40 hours per week. While core hours may exist for collaboration, the emphasis on rapid iteration and high autonomy suggests a degree of flexibility to manage personal productivity and meet project deadlines effectively.

📝 Enhancement Note: The hybrid nature of the work environment suggests that candidates should be comfortable working independently and remotely, while also being able to engage effectively in person when required for strategic alignment or intensive collaboration sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Design Challenge: A session where you present your portfolio, discussing key projects, your design process, and how you've leveraged AI. You may also be given a small, time-boxed design challenge to assess your rapid iteration skills.

• Product & Engineering Interviews: Discussions with Product Managers and Engineers to evaluate your product sense, technical understanding, collaboration style, and ability to design for complex systems and engineering constraints.

• Hiring Manager/Leadership Interview: A final discussion with a senior leader to assess strategic thinking, leadership potential, and overall alignment with Brandlight's vision and culture.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business and user impact of your projects, using metrics where possible.

• Showcase AI Integration: Highlight specific instances where you used AI tools to accelerate your workflow, solve problems, or achieve better outcomes.

• Emphasize Speed & Autonomy: Select projects that demonstrate your ability to work independently, make product decisions, and deliver shippable designs quickly.

• Tell a Story: Structure your portfolio presentations as narratives, explaining the problem, your process, the decisions you made, and the results.

• Address Constraints: Be prepared to discuss how you handled engineering constraints and made pragmatic design choices.

Challenge Preparation:

• Rapid Ideation: Practice generating multiple design concepts quickly for a given problem.

• AI Tool Proficiency: Be ready to demonstrate or discuss how you would use AI tools to expedite the challenge.

• Focus on Core UX: Prioritize the most critical user flows and features for a time-constrained exercise.

• Clear Communication: Be prepared to articulate your thought process and rationale clearly and concisely.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to execute rapidly, integrate AI into your workflow, and make strategic product decisions. Your portfolio and any design challenges should directly reflect these core requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (or similar industry-standard tools like Sketch, Adobe XD), with a strong emphasis on advanced features for complex systems and collaboration.

• AI Design Tools: Generative AI platforms (e.g., Midjourney, DALL-E for asset exploration, or AI-powered design assistants), AI-assisted prototyping tools, and AI for rapid asset creation.

• Collaboration Tools: Slack, Jira, Confluence (or equivalent project management and communication platforms).

Analytics & Reporting:

• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and inform design decisions.

• Ability to interpret data to identify areas for design improvement. CRM & Automation:

• While not a direct responsibility, understanding how design integrates with CRM (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for context.

📝 Enhancement Note: Proficiency with AI-native design workflows and tools is a critical requirement. Candidates should be prepared to discuss their experience with specific AI tools and how they integrate them into their daily design practice, beyond just conceptual understanding.

👥 Team Culture & Values

Operations Values:

• Speed & Velocity: A strong emphasis on rapid iteration and shipping high-quality products quickly.

• Autonomy & Ownership: Empowering individuals to take ownership of their work and make critical decisions independently.

• AI-Native Innovation: Embracing AI as a core component of the product and the design workflow.

• Pragmatism & Realism: Focusing on building "realistic, buildable designs" that account for engineering constraints.

• Collaboration & Low Ego: Working effectively with cross-functional teams, valuing open communication and constructive feedback.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product pods, working closely with Product Managers and Engineers on a daily basis.

• Direct Communication: Emphasis on clear, concise communication, minimizing excessive process and documentation to maintain speed.

• Feedback Loops: A culture that encourages open feedback, with designers expected to receive and act on feedback constructively without ego.

• Shared Ownership: A collective responsibility for product success, where design, product, and engineering collaborate towards common goals.

📝 Enhancement Note: The emphasis on "low ego" and "shipping the right thing" suggests a culture that prioritizes outcomes and teamwork over individual accolades. Candidates who can demonstrate a collaborative spirit and a focus on collective success will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Pace: The demand for designing and shipping interfaces within days requires exceptional efficiency and the ability to manage multiple priorities.

• Complexity of Data-Dense Interfaces: Designing intuitive user experiences for complex, data-rich systems presents a significant UX challenge.

• AI Tool Integration: Continuously learning and effectively integrating new AI tools into an established design workflow requires adaptability and a proactive learning mindset.

• Balancing Speed with Quality: Ensuring that rapid iteration does not compromise the overall quality, usability, and scalability of the product.

Learning & Development Opportunities:

• Mastering AI Design: Deepen expertise in cutting-edge AI tools and techniques for product design.

• Strategic Product Influence: Gain experience in shaping product strategy and roadmap at a rapidly growing AI startup.

• Category Leadership: Contribute to defining a new market category and setting industry standards for AI visibility platforms.

• Mentorship: Opportunity to mentor junior designers or contribute to building out the design function as the company scales.

📝 Enhancement Note: The primary challenge lies in maintaining high-quality output under significant speed and autonomy pressures. Growth opportunities are directly tied to the company's mission and the evolving landscape of AI in product development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex, data-dense interface. What were the challenges, and how did you approach them?" (Focus on process, problem-solving, and user-centricity.)

• "How do you typically collaborate with product managers and engineers when you have a tight deadline? Can you provide an example?" (Highlight communication, compromise, and pragmatic design.)

• "Imagine you receive a product requirement that is vague or incomplete. How would you proceed to develop a shippable design solution?" (Emphasize initiative, proactive communication, and iterative design.)

• "Tell me about a time you used AI tools to significantly speed up your design process or improve your output. What were the tools, and what was the impact?" (Demonstrate practical AI application and quantifiable results.) Company & Culture Questions:

• "What interests you most about Brandlight's mission to create an AI visibility platform?" (Show genuine curiosity and understanding of the market.)

• "How do you approach receiving and incorporating feedback, especially when it conflicts with your initial design vision?" (Assess low ego and collaborative spirit.)

• "Describe your ideal work environment for rapid product development." (Align your expectations with Brandlight's fast-paced, hybrid culture.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of Brandlight and the role, then dive into 2-3 key projects.

• Project Deep Dive: For each project, clearly state the problem, your specific role and responsibilities, the design process (emphasizing speed and AI), key decisions, challenges, and outcomes (quantified if possible).

• AI Showcase: Explicitly point out where and how AI tools were used in each relevant project.

• Interaction: Be prepared for questions about your design choices, technical feasibility, and how you would approach future challenges at Brandlight.

• Conciseness: Be mindful of time, aiming for impactful storytelling rather than exhaustive detail.

📝 Enhancement Note: Prepare to articulate your design process through the lens of speed, autonomy, and AI integration. Your portfolio should serve as concrete evidence of these capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Tailor Your Resume: Highlight your 7+ years of experience, specific achievements in high-growth/startup environments, and any direct experience with AI tools in design. Use keywords from the job description.

• Curate Your Portfolio: Select projects that best demonstrate your ability to design complex, data-dense interfaces, your rapid iteration process, and your practical use of AI in design. Ensure it clearly shows your ownership and product decision-making.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on the narrative, your role, the impact, and your AI workflow. Be ready to discuss your design rationale and answer technical/strategic questions.

• Research Brandlight: Understand their mission, the market they operate in (AI visibility, brand management in AI), and their company culture. Prepare thoughtful questions to ask the interviewer.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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