Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Frankfurt, Hesse, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-21

Experience Level: Mid-Level to Senior (3-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Design and develop compelling visual assets for social media advertising campaigns across platforms like Meta, Instagram, and LinkedIn, focusing on driving engagement and conversion.

• Collaborate cross-functionally with the marketing team to ensure brand message and CI consistency, directly impacting advertising campaign effectiveness and ROI.

• Leverage AI-assisted tools and proprietary software to create visual concepts and execute designs for landing pages, reports, infographics, and presentations.

• Analyze and optimize ad performance by iterating on creative concepts and designs based on data-driven feedback and key performance indicators (KPIs).

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities and required skills strongly suggest a role deeply integrated with marketing operations, focusing on campaign execution, performance optimization, and the efficient creation of digital assets. The emphasis on AI tools and the company's SaaS product also indicates a need for a designer who understands digital marketing funnels and data-driven iteration.

📈 Primary Responsibilities

• Conceptualize and design static and motion graphics for social media ad campaigns (Facebook, Instagram, LinkedIn) to capture audience attention and drive traffic.

• Develop visually engaging creatives for Google Display Ads, including image extensions, to enhance reach and click-through rates (CTR).

• Translate marketing objectives into compelling visual narratives and design solutions for landing pages, utilizing Onepage's AI-assisted page builder software.

• Create clear and impactful reports, infographics, and presentation designs to communicate marketing performance and strategic insights.

• Work closely with product marketing and content teams to ensure all visual assets align with brand guidelines, campaign messaging, and overall Go-To-Market (GTM) strategies.

• Continuously monitor ad performance metrics and user feedback to iterate on designs, optimizing for better engagement, conversion rates, and cost-per-acquisition (CPA).

• Experiment with new design formats and creative approaches to maintain campaign freshness and effectiveness in a rapidly evolving digital advertising landscape.

• Contribute to A/B testing initiatives by creating multiple variations of ad creatives to identify optimal design elements for various audience segments.

📝 Enhancement Note: The responsibilities outline a hands-on design role with a strong performance marketing focus. The expectation to "optimize our ads" and "continuously analyze and improve the performance" points towards a need for data literacy and a results-oriented mindset, common in marketing operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for senior-level design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 3-5 years of professional graphic design experience, with a significant portion focused on digital advertising, social media marketing, and SaaS products.

Required Skills:

• Proven expertise in graphic design principles, typography, color theory, and layout composition.

• In-depth proficiency with industry-standard design software: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience creating static and motion creatives for social media advertising platforms (Meta, Instagram, LinkedIn).

• Familiarity with AI tools for concept generation and visual drafting, with a proactive attitude towards exploring AI in design workflows.

• Strong understanding of user empathy and the ability to design for specific target audiences and user journeys.

• Excellent aesthetic sense with a track record of developing creative and innovative design solutions.

• Proficient in creating reports, infographics, and presentation designs.

• Solid communication skills for effective remote team collaboration.

• Structured work approach with strong organizational and project management capabilities, including managing multiple priorities. Preferred Skills:

• Experience with Google Display Ads creation and optimization.

• Familiarity with animation and video editing software (e.g., After Effects, Premiere Pro) for motion graphics.

• Experience working with AI-assisted page builders or similar SaaS marketing tools.

• Understanding of A/B testing methodologies and data analysis for creative optimization.

• Basic knowledge of UX/UI principles as they apply to landing page design.

• Experience in a fast-paced SaaS or tech startup environment.

📝 Enhancement Note: The requirement for 3-5 years of experience and proficiency in multiple advanced design tools positions this as a mid-to-senior level role. The specific mention of AI assistants and the company's AI-first approach suggests that candidates who can demonstrate how they've integrated AI into their design process will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of digital marketing design work, with a strong emphasis on social media ad creatives (static and motion).

• Case studies demonstrating the creative process from concept ideation to final execution, highlighting problem-solving and strategic thinking.

• Examples of landing page designs, infographics, and reports that illustrate effectiveness and alignment with marketing objectives.

• Evidence of optimizing creatives based on performance data and user feedback.

• Demonstrations of proficiency with Figma and the Adobe Creative Suite. Process Documentation:

• Examples of how you've collaborated with marketing teams to translate campaign briefs into design assets.

• Documentation or case studies illustrating your approach to analyzing ad performance data and iterating on designs.

• Showcase of experience using AI tools in the design workflow, from concept generation to asset creation.

• Examples of creating visual assets for SaaS products or technology companies.

📝 Enhancement Note: For a senior design role with a marketing operations focus, a portfolio is critical. It should not only display aesthetic skills but also demonstrate a strategic, data-informed approach to creative development and optimization. The inclusion of AI integration in the portfolio will be a significant differentiator.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3-5 years), location (Frankfurt, Germany), and industry (SaaS/Tech), a competitive salary range for a Senior Marketing Designer in Germany would typically fall between €50,000 and €70,000 annually. This range can vary based on specific skills, portfolio strength, and final negotiation.

Benefits:

• Long-term Perspective: Opportunity to be part of an innovative, growth-oriented AI-first SaaS company.

• Remote-First Work Environment: 100% remote work offering maximum flexibility and autonomy.

• Health & Wellness Support: Supplemental health insurance and a subsidy for the Wellhub health program.

• Employee Discounts: Access to attractive employee discounts across various categories via FutureBens.

• Professional Development: Opportunities for continuous learning, skill expansion, and professional growth.

• Flat Hierarchies: Short decision-making paths and direct communication channels.

• Contribution & Impact: Actively contribute ideas, shape processes, and influence company direction.

Working Hours: The role requires 40 hours per week, typical for a full-time permanent position. The remote-first nature allows for flexibility in daily scheduling, enabling operations professionals to manage their time effectively around core working hours and data analysis tasks.

📝 Enhancement Note: Salary estimation is based on common industry benchmarks for similar roles in Germany, factoring in the experience level and the tech/SaaS sector. The listed benefits are specific to the company and highlight a commitment to employee well-being and professional development, which are attractive to operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), AI Technology, Website Building Platforms. Onepage GmbH operates in the competitive digital presence and marketing technology space, focusing on making advanced website creation accessible through AI.

Company Size: The provided data does not specify company size, but typical SaaS companies of this nature often range from 50-250 employees, allowing for a balance of structured processes and agile team dynamics.

Founded: Onepage GmbH was founded with a vision to simplify website creation. The company's evolution, particularly with AI 2.0, indicates a commitment to innovation and staying at the forefront of web technology.

Team Structure:

• The design function likely sits within or closely collaborates with the Marketing department.

• This role will report to a Marketing Manager or Head of Marketing, with direct collaboration with marketing specialists and potentially product managers.

• Cross-functional collaboration will be essential, involving close partnerships with marketing, sales, and product development teams to ensure visual assets align with overall business goals. Methodology:

• Data-Driven Design: Emphasis on analyzing performance data to inform creative decisions and optimize campaign effectiveness.

• Agile Development: Likely adopts agile or lean methodologies for rapid iteration and continuous improvement, especially in the dynamic SaaS and AI space.

• AI Integration: A core methodology is the integration of AI tools to enhance creativity, efficiency, and the user experience of their platform.

Company Website: https://onepage.io/

📝 Enhancement Note: The company's "AI-first" approach is a significant cultural differentiator. This implies a culture that values innovation, experimentation, and continuous learning, particularly around emerging technologies like AI. For operations professionals, this means opportunities to work with cutting-edge tools and contribute to shaping new processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Marketing Designer. This level implies significant autonomy, ownership over key creative projects, and the ability to mentor junior team members or interns. It requires not just execution but also strategic input into creative direction and campaign effectiveness.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Lead or Manager. They will work closely with other marketing team members (e.g., campaign managers, content creators) and potentially collaborate with product and sales teams.

Operations Impact: The role directly impacts the company's growth engine by creating high-converting marketing assets. Success in this role contributes to lead generation, customer acquisition, brand awareness, and ultimately, revenue growth through effective digital advertising and landing page performance.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics for ads, advanced AI-driven design workflows, or performance marketing creative strategy.

• Leadership: Potential to move into a Lead Designer role, managing a small team or overseeing creative projects for specific marketing initiatives.

• Cross-Functional Skill Development: Gain exposure to marketing strategy, analytics, and product development, potentially transitioning into roles like Product Marketing Design or Growth Marketing.

• Continuous Learning: Access to company-sponsored training and development opportunities, keeping skills sharp in the rapidly evolving fields of design, AI, and digital marketing.

📝 Enhancement Note: The "Senior" title, combined with the emphasis on optimization and AI, suggests a career path that can extend beyond pure design into areas like growth marketing or creative operations leadership. The company's focus on AI provides a unique avenue for skill development.

🌐 Work Environment

Office Type: The company operates on a "Remote-First" model, meaning there is no central physical office for day-to-day work. Employees are encouraged to work from their preferred location.

Office Location(s): While the job posting lists Frankfurt, Germany, as a location, the remote-first policy indicates that the role is not tied to a specific office. Candidates within Germany are likely preferred for administrative or legal reasons, but the work is performed remotely.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a productive home office environment conducive to focused design work and remote collaboration.

• Digital Collaboration Tools: Reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Asana, Figma).

• Team Interaction: While remote, opportunities for virtual team meetings, brainstorming sessions, and informal check-ins are crucial for maintaining team cohesion and fostering creative exchange.

Work Schedule: The standard is 40 hours per week. The remote nature offers flexibility in structuring the workday, allowing for efficient task management and personal work-life balance, which is often valued by operations professionals who need to balance analytical tasks with creative output.

📝 Enhancement Note: The "Remote-First" aspect is a key differentiator. It implies a culture that trusts employees and provides the autonomy needed to manage their work effectively. This setup is highly attractive to operations professionals who value flexibility and are adept at self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design style.

• Hiring Manager Interview: Discussion about your experience, design philosophy, and how you approach creative challenges, with a focus on social media advertising and AI integration.

• Skills Assessment/Design Challenge: A practical exercise to evaluate your design skills, problem-solving abilities, and efficiency in using design tools (likely Figma and Adobe Suite). This may involve creating a concept for an ad or optimizing an existing one.

• Team/Cross-functional Interview: Meeting with marketing team members to assess collaboration style, communication skills, and cultural fit within a remote, fast-paced environment.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and confirm alignment with company vision.

Portfolio Review Tips:

• Highlight Performance: Showcase creatives that demonstrably led to positive results (e.g., increased CTR, engagement, conversions). Quantify impact where possible.

• Showcase AI Integration: Include examples of how you've used AI tools in your design process, explaining the benefits (e.g., faster concepting, unique visual generation).

• Demonstrate Versatility: Include a range of work that shows proficiency across different ad formats, platforms, and design styles.

• Explain Your Process: For each project, clearly articulate your thought process, problem-solving approach, and how you collaborated with stakeholders.

• Tailor to Onepage: If possible, include speculative work or case studies relevant to SaaS or AI technology.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Onepage's website builder and its AI features.

• Analyze Competitors: Review the social media ads and landing pages of competitors in the SaaS website builder space.

• Practice AI Prompting: Experiment with AI image generators and text generators to understand their capabilities and limitations for design tasks.

• Time Management: Be prepared to complete design tasks within a specified timeframe, demonstrating efficiency.

📝 Enhancement Note: The emphasis on a portfolio and a potential design challenge is standard for senior design roles. However, the specific focus on social ads, AI integration, and performance optimization means candidates should prepare to demonstrate not just creativity but also strategic thinking and measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and component-based design systems.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, photo editing, and raster graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design, reports, infographics, and presentations.

• Onepage AI-Assisted Page Builder: Proficiency or a strong willingness to learn and master the company's proprietary software for landing page creation.

Analytics & Reporting:

• Social Media Analytics: Familiarity with analytics dashboards within Meta Ads Manager, LinkedIn Campaign Manager, etc., to interpret ad performance data.

• Google Analytics (or similar): Understanding of website traffic and user behavior data to inform design optimization.

• Reporting Tools: Experience creating visually appealing reports and infographics using design software or dedicated tools.

CRM & Automation:

• While not directly a CRM role, understanding how design assets feed into marketing automation platforms and CRM systems (e.g., for lead generation forms on landing pages) is beneficial.

• Experience with project management tools like Asana, Trello, or Jira for task tracking and collaboration.

• Communication platforms like Slack for real-time team interaction.

📝 Enhancement Note: The specific mention of Figma and Adobe Creative Suite is critical. The inclusion of "Onepage AI-Assisted Page Builder" indicates a proprietary tool that candidates will need to learn, emphasizing adaptability and a willingness to master new software.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Driven: A core value is embracing and leveraging AI to push creative boundaries and improve efficiency. Operations professionals are expected to be forward-thinking and willing to experiment with new technologies.

• User-Centricity: Designing with a deep understanding of user needs and behavior to create effective and engaging experiences. This applies to both the end-users of Onepage.io and the target audiences of marketing campaigns.

• Performance & Results-Oriented: A strong focus on data and metrics to drive decision-making and ensure that creative efforts contribute directly to business goals (e.g., lead generation, conversions).

• Collaboration & Transparency: Operating in a remote-first environment necessitates open communication, mutual respect, and a collaborative spirit to overcome geographical barriers.

• Efficiency & Agility: Streamlining processes and adapting quickly to market changes is key in the SaaS and AI landscape.

Collaboration Style:

• Remote Collaboration: Proficient in using digital tools to communicate, share feedback, and co-create with team members across different locations.

• Cross-Functional Partnership: Works effectively with marketing, sales, and product teams, translating their needs into impactful visual solutions and providing design expertise.

• Feedback Integration: Open to constructive criticism and adept at integrating feedback from various stakeholders to refine designs and improve campaign performance.

📝 Enhancement Note: The "AI-first" and "Remote-First" aspects shape the company's culture significantly. Expect a team that values autonomy, proactive communication, and a data-driven approach to problem-solving. This is conducive to operations professionals who thrive in dynamic, technology-forward environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI technology and integrating new tools effectively into the design workflow.

• Balancing Creativity with Performance: Ensuring that highly creative designs also meet strict performance metrics and conversion goals.

• Remote Team Cohesion: Maintaining strong team spirit and effective collaboration in a fully remote setting.

• Brand Consistency Across Platforms: Ensuring a unified brand message and visual identity across diverse digital channels and ad formats.

• Mastering Proprietary Software: Quickly becoming proficient with Onepage's unique AI-assisted page builder.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in using cutting-edge AI tools for design and marketing.

• Performance Marketing Acumen: Developing a deeper understanding of advertising analytics, A/B testing, and conversion rate optimization (CRO).

• SaaS Product Design: Gaining specialized experience in designing for SaaS products and understanding the SaaS customer lifecycle.

• Remote Work Best Practices: Enhancing skills in remote collaboration, project management, and self-management.

• Industry Conferences & Training: Potential support for attending relevant design, marketing, or AI conferences and workshops.

📝 Enhancement Note: The challenges are inherent to a fast-moving tech company, particularly one focused on AI. The growth opportunities are substantial for individuals looking to specialize in AI-driven design and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing social media ad creatives from brief to final asset, focusing on how you ensure both creativity and performance." (Prepare to discuss campaign objectives, target audience analysis, concept ideation, tool utilization, A/B testing, and performance review.)

• "How have you used AI tools in your design workflow previously? What benefits did it bring, and what are the limitations you've encountered?" (Be ready with specific examples of AI prompting, concept generation, or asset creation, and discuss how you validated AI outputs.)

• "Imagine we need to create a landing page for a new AI feature for Onepage. What would be your approach to designing this page, considering user empathy and conversion goals?" (Outline your strategic steps, from understanding the feature to wireframing, content integration, and design execution, mentioning how you'd leverage Onepage's builder.) Company & Culture Questions:

• "What excites you about Onepage's AI-first approach to website building?" (Demonstrate your understanding of the company's mission and your enthusiasm for AI in this domain.)

• "How do you maintain effective communication and collaboration as part of a remote team?" (Share examples of your preferred communication tools and strategies for staying connected and productive remotely.)

• "How do you measure the success of your design work, beyond just aesthetics?" (Discuss your approach to tracking KPIs, analyzing data, and iterating on designs based on results.) Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a story: the problem, your approach, the solution, and the results.

• Quantify Impact: Use numbers and data points to demonstrate the effectiveness of your designs whenever possible (e.g., "increased CTR by X%," "generated Y leads").

• Highlight AI Use: Clearly point out projects where AI was instrumental and explain its role.

• Showcase Process: Be prepared to walk through your design process for key projects, explaining your tool choices and decision-making.

• Conciseness: Be mindful of time and focus on your strongest, most relevant pieces.

📝 Enhancement Note: Interview preparation should emphasize the intersection of design, performance marketing, and AI. Candidates should be ready to discuss not just what they designed but why, and how it contributed to business objectives.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Onepage's careers page.

• Tailor your Resume: Highlight experience with social media advertising, AI tools, Figma, Adobe Creative Suite, and any previous work in SaaS or performance marketing. Quantify achievements where possible.

• Curate your Portfolio: Select your strongest, most relevant projects, focusing on social ad creatives, landing page designs, and any work involving AI. Prepare case studies that demonstrate your process and results.

• Prepare for a Design Challenge: Be ready to complete a practical design task that assesses your skills in Figma/Adobe Suite and your ability to create effective marketing assets under time constraints.

• Research Onepage: Thoroughly understand Onepage's product, AI capabilities, target market, and recent marketing efforts to articulate your interest and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---