Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Axon

Location: Scottsdale, Arizona, United States

Job Type: Full-Time

Category: Marketing Design / Creative

Date Posted: 2026-10-01T14:37:24

Experience Level: Mid-Senior Level (5-7 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual narrative of Axon's brand across diverse marketing channels, including campaigns, events, digital content, and sales enablement materials.

• Conceptualize and execute innovative design solutions that elevate the Axon brand and resonate with key audiences such as law enforcement agencies and city governments.

• Leverage expertise in Adobe Creative Suite and cutting-edge AI creative tools to accelerate concepting, visualization, and iteration.

• Collaborate closely with the Executive Creative Director and cross-functional teams to translate strategic briefs into compelling and visually distinctive creative executions.

📝 Enhancement Note: While the core responsibilities lean heavily into visual design and brand execution, the "Senior Marketing Designer" title and emphasis on "campaign creative," "sales enablement materials," and "social content" suggest a strong connection to Go-To-Market (GTM) strategies. The role requires not just aesthetic skill but also an understanding of how design directly supports business objectives and drives engagement within a B2B/Government context. The integration of AI tools is a significant differentiator and points to a forward-thinking creative department.

📈 Primary Responsibilities

• Develop and execute design concepts for a wide range of marketing initiatives, including brand campaigns, product launches, sales enablement collateral, executive presentations, and social media content.

• Create and maintain visual systems, style frames, and design languages that ensure brand consistency and scalability across various formats and channels.

• Translate strategic marketing briefs into compelling creative executions that are on-brand, on-message, and visually distinctive, driving engagement and brand perception.

• Design environmental graphics and experiential elements for trade shows, conferences, and live brand activations, ensuring a cohesive and impactful brand experience.

• Establish creative direction for motion graphics and video content through the design of static elements and style frames, art directing motion designers and video editors.

• Integrate AI creative tools (e.g., Adobe Firefly) into the design workflow to enhance concepting, visualization, and iteration speed while maintaining high craft and brand integrity.

• Collaborate with marketing, product, sales, and communications stakeholders to understand project objectives and deliver design solutions that align with both brand and business goals.

• Contribute to the ongoing development and governance of Axon's visual identity standards, ensuring consistency across all creative outputs.

📝 Enhancement Note: The responsibilities clearly indicate a need for strategic design thinking that supports GTM initiatives. The emphasis on "sales enablement materials," "product launches," and "executive presentations" points to a role that directly influences revenue generation and sales effectiveness. The art direction component for motion and video suggests a need to understand how static design influences dynamic content, a crucial aspect in modern marketing.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Designer role.

Experience: 5 to 7 years of progressive experience as an Art Director or Senior Designer within a brand, agency, or in-house creative environment.

Required Skills:

• Expert proficiency in Adobe Creative Suite, with a strong command of Illustrator, Photoshop, and InDesign for creating high-quality marketing assets.

• Deep working knowledge and practical application of AI creative tools, including Adobe Firefly and other AI image and video generation platforms, for enhanced concepting and ideation.

• Demonstrated ability to develop comprehensive visual systems and style frames that effectively direct motion graphics, video, and multimedia executions.

• Strong understanding of environmental and experiential design principles, with the capability to translate screen-based designs into impactful physical spaces and event graphics.

• Proven track record in creating compelling campaign creative, brand design, and digital content, supported by a robust portfolio.

• Entrepreneurial creative instincts, with a proactive approach to generating original ideas and design solutions beyond explicit requests.

• Excellent communication and presentation skills, with the ability to articulate creative rationale clearly and confidently to diverse stakeholders.

• Adaptability to work effectively in both directed and self-directed capacities, managing multiple projects with varying levels of guidance.

• Alignment with Axon's core values: ownership, candor, curiosity, and a commitment to the mission to Protect Life. Preferred Skills:

• Experience designing for B2B, government, public safety, or technology brands, understanding the nuances of these sectors.

• Background in large-scale event or trade show design, including booth concepts, signage systems, and collateral.

• Familiarity with Figma for collaborative design workflows and efficient handoff to development or production teams.

• Experience art directing photo and video shoots, guiding creative direction and execution.

• Working knowledge of motion design principles and basic proficiency in After Effects for contributing to or directing motion graphics.

📝 Enhancement Note: The required experience level and specific tool proficiencies (Adobe Suite, AI tools) are critical. The emphasis on "entrepreneurial creative instincts" and "bringing ideas to the table, not just executions" highlights the need for a proactive and strategic designer, not just an order-taker. The preferred skills in Figma, motion design, and art direction suggest a path toward more integrated creative leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of work across campaign creative, brand identity development, event and experiential design, and digital content creation.

• Clear demonstration of how design solutions address specific marketing objectives and business goals.

• Examples of visual systems and style frames that have been successfully applied across multiple channels or formats.

• Case studies illustrating the process from brief to execution, highlighting problem-solving and creative rationale.

• Evidence of experience with AI-augmented design workflows and their impact on concepting and execution. Process Documentation:

• Ability to articulate the design process for developing brand campaigns, including research, ideation, concept refinement, and final execution.

• Documentation of workflow for creating environmental and experiential design elements, from initial concept to production-ready assets.

• Examples of how design frameworks are developed for clear handoff to fabrication vendors or production partners, ensuring clarity and precision.

• Showcase of how design direction is established for motion graphics and video, including style frames and art direction processes.

📝 Enhancement Note: For a Senior Marketing Designer, the portfolio is paramount. It needs to demonstrate not just aesthetic talent but also strategic thinking, process efficiency (especially with AI tools), and the ability to translate marketing objectives into impactful visual designs that support GTM efforts. The ability to document and articulate this process is key for a senior role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Marketing Designer with 5-7 years of experience in Scottsdale, Arizona, the estimated salary range is $90,000 - $120,000 per year. This estimate accounts for the required experience, the specialized skills (including AI tools), the hybrid work model, and the cost of living in the Scottsdale area.

Benefits:

• Competitive salary and 401k with employer match.

• Discretionary paid time off, offering flexibility for personal needs.

• Paid parental leave for all employees, supporting work-life balance.

• Comprehensive Medical, Dental, and Vision plans to support employee health.

• Fitness Programs to encourage physical well-being.

• Emotional and Mental Wellness support, acknowledging the importance of holistic health.

• Learning and Development programs, fostering continuous professional growth and skill enhancement.

• Employee Resource Groups (ERGs) to promote community and inclusion.

• Access to office amenities, including snacks.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The role follows a hybrid schedule, requiring 4 days in the office (Tuesday-Friday) and offering flexibility for remote work on Mondays.

📝 Enhancement Note: The salary estimate is based on data for similar roles in the Scottsdale, AZ area, considering the experience level (5-7 years), the hybrid work arrangement, and the specific technical skills required, including AI design tools. Axon's emphasis on "total compensation" (base pay, bonus, stock awards) means the actual total compensation could exceed the base salary range provided.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on public safety, law enforcement, and government solutions, including hardware (body cameras, TASERs), software (cloud-based platforms), and data analytics.

Company Size: Axon is a publicly traded company with a significant employee base, indicating a structured, professional environment with established processes, yet still retaining a dynamic, growth-oriented culture.

Founded: Axon was founded in 1993, giving it a long history and deep expertise in its market, evolving from a hardware provider to a comprehensive ecosystem provider.

Team Structure:

• The Senior Marketing Designer will report to the Executive Creative Director, indicating a senior leadership role within the creative department.

• The role involves close collaboration with marketing, product, sales, and communications teams, highlighting a cross-functional, integrated GTM approach.

• The presence of a "high-output creative studio" suggests a team environment where designers work together, potentially with specialized roles (e.g., motion graphics, content creation).

• The mention of "directing design team on projects while helping develop skillsets" implies a potential for mentorship and leadership within the team. Methodology:

• Data-Driven Design: While not explicitly stated for design, Axon's overall mission suggests a focus on solutions that are effective and measurable, implying design work will be evaluated on its impact.

• Agile Creative Development: The mention of "planned campaigns and reactive projects exist side by side" points to an agile approach, requiring designers to be adaptable and responsive to changing business needs.

• Brand Governance: The responsibility to "contribute to the development and governance of Axon's visual identity standards" indicates a structured approach to brand management and consistency.

• AI Integration: The proactive embrace of AI creative tools as a standard workflow element signifies a forward-thinking, innovative approach to design processes.

Company Website: https://www.axon.com/

📝 Enhancement Note: Axon's mission "Protect Life" and its focus on public safety and government sectors are critical cultural drivers. The company's maturity (founded 1993) suggests a blend of established processes and a continuous drive for innovation, especially evident in their adoption of AI. The creative team structure, with a direct report to the ECD and cross-functional collaboration, is typical of a GTM-focused organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level within the marketing design function. It requires significant independent contribution, strategic input, and the ability to guide creative direction for others, moving beyond execution to conceptual leadership.

Reporting Structure: The Senior Marketing Designer reports directly to the Executive Creative Director (ECD), placing them in a key strategic position within the creative leadership team. This close proximity to top leadership offers high visibility and influence.

Operations Impact: The designer's work will directly impact Axon's Go-To-Market (GTM) strategy by shaping brand perception, supporting sales efforts through compelling collateral, driving engagement in marketing campaigns, and creating memorable experiences at key events. The effectiveness of their designs will be measured by their contribution to brand recognition, lead generation, and overall market positioning.

Growth Opportunities:

• Creative Leadership: Potential to grow into an Art Director role, taking on more strategic oversight and team management responsibilities, especially within specific campaign areas or event design.

• Specialization: Opportunity to deepen expertise in areas like experiential design, motion graphics direction, or advanced AI-driven creative workflows.

• Cross-Functional Exposure: Gaining deeper insight into GTM strategy by working closely with marketing, sales, and product teams, potentially leading to roles with broader strategic marketing responsibilities.

• Mentorship: Opportunity to mentor junior designers, developing leadership and coaching skills.

📝 Enhancement Note: The role's reporting structure to the ECD and the expectation to "direct design team on projects" suggest a clear path for growth into more senior creative leadership roles. The emphasis on strategic contribution and GTM alignment means that demonstrating business impact through design will be key to career progression.

🌐 Work Environment

Office Type: Hybrid work environment. Employees are expected to work onsite 4 days per week (Tuesday-Friday) with flexibility to work remotely on Mondays, unless workplace accommodations are approved. This model prioritizes in-person collaboration and team connection.

Office Location(s): The role is based out of Axon's offices in Seattle, WA; Boston, MA; or Scottsdale, AZ. Candidates should select one of these locations.

Workspace Context:

• Collaborative Environment: The hybrid model is designed to foster "meaningful teamwork, mentorship, and shared success" through in-office presence. Designers will likely work in shared studio spaces or collaborative areas.

• Tools & Technology: Access to the full Adobe Creative Suite and cutting-edge AI creative tools will be standard. The office environment will support these tools with appropriate hardware and software.

• Team Interaction: Frequent interaction with the Executive Creative Director, fellow designers, and cross-functional marketing and sales teams is expected, particularly during the 4 in-office days.

Work Schedule: The role follows a standard full-time schedule, typically around 40 hours per week. The hybrid model offers specific days for remote work, allowing for a structured yet flexible approach that accommodates focused design work and collaborative sessions.

📝 Enhancement Note: The structured hybrid model (4 days in-office) emphasizes Axon's belief in the value of in-person collaboration for creativity and team cohesion, which is crucial for a design role involving art direction and complex project collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.

• Creative Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, focusing on specific projects, design rationale, process, and experience with AI tools and environmental/experiential design. This may involve a presentation.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, sales, or product teams to evaluate collaboration skills, understanding of GTM objectives, and ability to translate business needs into design solutions.

• Executive Interview: A final interview, likely with the Executive Creative Director and potentially other senior leaders, to assess cultural fit, strategic thinking, and overall leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your range across campaign, brand, event/experiential, and digital content. Prioritize work that demonstrates strategic thinking and problem-solving.

• Highlight Process & Rationale: For each project, explain the brief, your creative process, the challenges faced, the solutions implemented, and the business impact or outcome. Emphasize your role and contributions.

• Showcase AI Proficiency: Include examples where AI tools were used effectively to enhance creativity, speed up workflows, or achieve specific visual outcomes. Be prepared to discuss your approach and the tools used.

• Demonstrate Brand Understanding: For Axon, include work that shows an understanding of designing for B2B, government, or technology sectors, and how you've applied brand guidelines effectively or developed new visual systems.

• Prepare for Presentation: Be ready to present your portfolio, articulating your design choices, collaborating with stakeholders, and confidently discussing how your work aligns with Axon's mission and GTM objectives.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge that assesses your ability to concept quickly, apply brand guidelines, and articulate your creative direction, possibly incorporating AI tools.

• Case Study Presentation: Practice presenting a past project as a case study, focusing on the strategic problem, your design solution, and the measurable results or impact.

• AI Tool Familiarity: Brush up on current AI design tools and be ready to discuss their potential applications and your experience using them in a professional context.

📝 Enhancement Note: The emphasis on AI tools and environmental/experiential design means candidates should be ready to showcase specific examples and discuss their methodologies in these areas. The cross-functional interviews highlight the need to demonstrate an understanding of how design supports broader GTM and business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator, Photoshop, and InDesign.

• AI Creative Tools: Deep working knowledge of platforms such as Adobe Firefly, and other AI image and video generation platforms.

• Figma: Preferred skill for collaborative design and workflow handoffs.

Analytics & Reporting: While not directly a designer's tool, understanding how design performance is measured (e.g., engagement metrics for social content, conversion rates for campaign assets) would be beneficial.

CRM & Automation: Not directly applicable to the designer's core function, but awareness of how marketing automation platforms are used to deploy creative assets could be advantageous.

📝 Enhancement Note: The explicit requirement for AI creative tools is a significant differentiator. Proficiency in Figma is also a strong plus, indicating a modern design workflow. The designer needs to be conversant with the tools that support campaign execution and brand deployment.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking responsibility for design projects from concept to completion, proactively identifying and solving design challenges.

• Candor: Providing and receiving honest, constructive feedback to improve design quality and collaboration.

• Curiosity: Actively exploring new design trends, technologies (especially AI), and creative approaches to push boundaries.

• Protect Life: Understanding how design contributes to Axon's overarching mission and ensuring that all creative work aligns with and supports this core purpose.

• Building Trust: Creating reliable, high-quality design solutions that stakeholders can depend on, fostering trust within cross-functional teams.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, sales, product, and communications teams to ensure design aligns with strategic objectives and project requirements.

• Feedback-Driven Improvement: Engaging in a culture of constructive critique to refine designs and enhance overall creative output.

• Knowledge Sharing: Contributing to a collaborative studio environment by sharing insights, best practices, and learnings, particularly regarding new tools and techniques like AI.

📝 Enhancement Note: The stated Axon values are deeply integrated into their mission. For a designer, this means demonstrating how their work supports public safety and ethical considerations, alongside creative excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Ensuring innovative design solutions effectively meet strategic marketing objectives and drive measurable results in a B2B/government context.

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI creative tools and effectively integrating them into established design workflows without compromising quality or brand integrity.

• High-Output, Fast-Paced Environment: Managing multiple projects simultaneously in a studio setting that handles both planned campaigns and reactive requests, requiring strong time management and prioritization skills.

• Directing Motion/Video without Direct Execution: Effectively art directing motion designers and video editors to achieve a cohesive visual outcome when not directly creating the motion elements themselves.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to deepen expertise in cutting-edge AI design tools and workflows.

• Experiential & Environmental Design Specialization: Focused development in large-scale event design, booth concepts, and immersive brand experiences.

• Creative Leadership Development: Training and mentorship to grow into leadership roles, including art direction and team management.

• Industry Exposure: Potential to attend industry conferences (e.g., design, marketing, public safety tech) to stay abreast of trends and network.

📝 Enhancement Note: The challenge of integrating AI tools effectively is a key growth area. The role offers significant opportunities to develop leadership skills by directing others and contributing strategically to GTM efforts.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual system for a new brand campaign, from initial brief to final assets, and how you would integrate AI tools into this process." (Focus on process, AI integration, and strategic application)

• "Walk us through a project where you had to balance a strict brand guide with a need for creative innovation. How did you approach it, and what was the outcome?" (Focus on brand adherence, creative problem-solving, and results)

• "How do you approach art directing a motion designer or video editor to ensure your static design vision is translated effectively into dynamic content?" (Focus on collaboration, communication, and art direction skills) Company & Culture Questions:

• "How does Axon's mission to 'Protect Life' influence your approach to design and branding?" (Focus on mission alignment and ethical considerations)

• "Describe a time you proactively identified a design opportunity that wasn't explicitly requested but added significant value to a project or campaign." (Focus on entrepreneurial instinct and initiative)

• "How do you ensure your design work not only looks good but also effectively supports business objectives, such as sales enablement or lead generation?" (Focus on GTM impact and business acumen) Portfolio Presentation Strategy:

• Structure with Narrative: For each project, clearly outline the problem, your approach, your specific contributions, the tools used (especially AI), and the results or impact.

• Emphasize AI & Experiential Work: Dedicate time to showcase projects demonstrating your proficiency with AI creative tools and your experience in environmental/experiential design. Be ready to explain your workflow and the benefits realized.

• Quantify Impact: Where possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, successful event execution, positive stakeholder feedback).

• Tailor to Axon: Connect your portfolio examples to Axon's industry (public safety, government) and mission, showing you understand their context.

📝 Enhancement Note: Candidates should be prepared to discuss their specific workflows using AI tools and how they translate design into tangible business outcomes for a B2B/Government technology company.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor your Resume: Highlight your 5-7 years of experience, specific achievements in brand campaigns, event design, and digital content. Emphasize expertise in Adobe Creative Suite and AI creative tools, using keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best represent your range and skills relevant to Axon's needs, particularly campaign creative, brand design, and experiential work. Ensure clear case studies detailing process, rationale, and results.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your strategic approach, the impact of your designs, and your experience with AI tools and art direction. Be ready to articulate how your work supports Axon's mission.

• Research Axon: Familiarize yourself with Axon's products, mission, recent campaigns, and company values to demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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