Senior Graphic Designer (Digital & Social)

📍 Job Overview

Job Title: Senior Graphic Designer (Digital & Social)

Company: Milani Cosmetics

Location: Culver City, California, United States

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: September 24, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual identity and brand expression of Milani Cosmetics across its entire digital ecosystem, including social media, e-commerce platforms, and paid media channels.

• Drive conceptual creative development from marketing briefs to final execution, ensuring brand consistency and impact across all digital touchpoints.

• Establish and maintain scalable design systems, templates, and guidelines to ensure cohesive brand representation without sacrificing platform-native creativity.

• Lead and direct supporting designers, agencies, and production partners to achieve high-quality creative output that aligns with brand strategy and performance objectives.

• Translate product benefits, marketing objectives, and cultural trends into compelling visual narratives that resonate with the target beauty consumer.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on digital and social media execution. While not a traditional "Revenue Operations" role, the strategic importance of digital design in driving e-commerce conversion, brand engagement, and ultimately, revenue, makes this a critical function within the Go-To-Market (GTM) strategy. The focus on performance marketing, conversion-minded e-commerce, and scalable design systems indicates a need for operations-minded thinking in creative execution.

📈 Primary Responsibilities

• Conceptualize and develop campaign creative, key visuals, and product launch assets, translating marketing briefs into original creative ideas and executions.

• Design social-first content for platforms like Instagram (in-feed, Stories, Reels) and TikTok, adapting campaign concepts into platform-native formats with consideration for pacing, sequencing, and calls-to-action.

• Create elevated creative assets for MilaniCosmetics.com, Amazon, retailer Product Detail Pages (PDPs), email campaigns, landing pages, and paid media, focusing on consumer journey from discovery to conversion.

• Develop and maintain scalable design systems, templates, and guidelines that ensure brand consistency across various digital channels and product franchises.

• Art direct and provide clear feedback to supporting designers, agencies, and creators, ensuring quality control and protection of the core creative vision.

• Partner with Art Director and Executive Creative Director to define and evolve Milani's visual identity across the digital consumer experience.

• Collaborate closely with Ecommerce, Marketing, Social, and Copy teams to iterate on creative based on performance insights and consumer behavior.

• Concept and art direct motion graphics, animation, and short-form video content to enhance brand storytelling and product engagement.

• Maintain a high creative standard across typography, imagery, color, composition, motion, and product visualization.

• Present and articulate creative thinking and design rationale clearly to cross-functional partners and stakeholders.

• Manage multiple complex and fast-turn projects simultaneously, prioritizing effectively without compromising design quality or brand integrity.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and creative leadership, typical for a senior role. The emphasis on "scalable design systems," "platform-native concepts," and "balancing brand-building with performance needs" points to an operational approach to creative development, aiming for efficiency and impact across diverse digital channels.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 6+ years of relevant design experience across digital, social, e-commerce, integrated campaigns, or consumer brands. Experience within the beauty, fashion, luxury, lifestyle, entertainment, or culturally relevant consumer brand sectors is strongly preferred.

Required Skills:

• Exceptional portfolio demonstrating conceptual thinking, sophisticated brand design, social-first creative, e-commerce design, and high executional craft.

• Proven ability to translate marketing objectives and product truths into original concepts, visual systems, and polished execution.

• Demonstrated ability to build cohesive campaign worlds and scalable design systems, not just individual assets.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong understanding of Instagram, TikTok, DTC e-commerce, Amazon, retailer PDPs, email marketing, paid media, and mobile-first design principles.

• Ability to balance brand-building, cultural relevance, and performance objectives in design solutions.

• Working knowledge of motion graphics and video production principles.

• Strong presentation, communication, organization, and creative problem-solving skills.

• Ability to manage multiple concurrent projects, priorities, and timelines in a fast-paced creative environment.

• Demonstrated ability to lead creative execution through other designers, providing clear direction, feedback, and quality control. Preferred Skills:

• Motion graphics, animation, and video editing expertise.

• Hands-on content creation capabilities.

• 3D/CGI product visualization, rendering, or animation skills.

• Proficiency in Figma and digital design systems.

• Experience with paid/performance creative and A/B testing.

• Experience developing social or digital brand guidelines.

• Previous experience managing designers or direct reports.

📝 Enhancement Note: The requirements emphasize a blend of creative talent and strategic execution. The preference for beauty/fashion brands and specific platform knowledge (TikTok, Amazon PDPs) is crucial for success. The mention of "scalable design systems" and "balancing brand-building with performance objectives" suggests an appreciation for operational efficiency and data-informed creative decisions, which are key in GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 6+ years of work, with a strong emphasis on digital, social, and e-commerce design projects.

• Include case studies demonstrating conceptual thinking, from initial brief to final execution across various digital platforms.

• Highlight examples of building cohesive visual worlds and scalable design systems for brands.

• Feature social-first creative executions for platforms like Instagram and TikTok, showcasing an understanding of platform-native content.

• Present e-commerce design work for websites, Amazon PDPs, or retailer sites, emphasizing conversion-driven design principles.

• Demonstrate sophisticated brand design, typography, color, composition, and product storytelling skills.

• Include examples of motion graphics, animation, or video content if applicable. Process Documentation:

• For each portfolio piece, articulate the marketing brief, business objectives, and target audience.

• Detail the creative process, including concept development, iteration, and refinement.

• Explain how design systems or templates were established or utilized for scalability and consistency.

• Showcase how performance insights or consumer behavior influenced design decisions, particularly for e-commerce and paid media assets.

• Describe the collaboration process with cross-functional teams (Marketing, Social, Copy) and any external partners (agencies, creators).

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should be prepared to demonstrate not just aesthetic skill, but also strategic thinking behind their designs, particularly concerning scalability, platform adaptation, and performance optimization – all critical aspects of GTM operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer (Digital & Social) with 6+ years of experience in the Los Angeles/Culver City area, the estimated salary range is $95,000 - $130,000 per year. This estimate considers the specialized nature of digital and social design within the beauty industry, the hybrid work model, and the company's market position.

Benefits:

• Health Care Plan: Comprehensive medical, dental, and vision insurance coverage.

• Retirement Plan: 401(k) with company matching contributions, aiding in long-term financial planning.

• Life Insurance: Basic, voluntary, and Accidental Death & Dismemberment (AD&D) coverage for peace of mind.

• Generous Vacation Time Policy: Ample paid time off to ensure work-life balance and employee well-being.

• Family Leave: Support for employees during significant life events.

• Disability Insurance: Short-term and long-term disability coverage to provide financial security during extended absences.

• Flexible Work Environment: Hybrid work arrangement allowing for a balance between in-office collaboration and remote flexibility.

• Dog Friendly Office: A welcoming environment for employees to bring their canine companions.

Working Hours: Standard full-time hours, likely around 40 hours per week. The hybrid arrangement requires 3 days in the Culver City office (Tuesday, Wednesday, Thursday) and allows for 2 days remote.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior-level creative roles in a major metropolitan area like Los Angeles, considering the specified experience level and the hybrid work model. Benefits are comprehensive and align with standard offerings for full-time employees in the consumer goods/beauty sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cosmetics & Beauty. Milani Cosmetics operates within the highly competitive mass beauty market, known for its commitment to premium ingredients, rich pigments, and meticulous detail, positioning itself as a high-quality, accessible brand. The company emphasizes "What's Inside is Everything!" highlighting ingredient quality and product performance.

Company Size: While not explicitly provided in the raw data, Milani Cosmetics is a significant player, noted as the #7 U.S. mass color cosmetics brand and the third fastest-growing brand. This suggests a mid-to-large size organization with established operations and a growing market presence.

Founded: Over 20 years ago, indicating a mature brand with a strong history and established market presence.

Team Structure:

• The Senior Graphic Designer will report to the Art Director and partner closely with the Executive Creative Director, indicating a hierarchical creative structure.

• Collaboration is expected with cross-functional teams including Ecommerce, Marketing, Social Media, and Copywriting, highlighting a Go-To-Market (GTM) approach that requires integrated creative efforts.

• The role involves leading and guiding supporting designers, agencies, and creators, suggesting team leadership responsibilities. Methodology:

• Data-Driven Creative: The role emphasizes balancing brand-building with performance needs, indicating a data-informed approach to creative execution, utilizing performance insights and consumer behavior to evolve creative.

• Systemic Design: The establishment of "scalable design systems, templates, and guidelines" points to a methodology focused on efficiency, consistency, and speed in creative production.

• Platform-Native Creativity: A key methodology involves translating campaign concepts into platform-native ideas, rather than simply resizing assets, demonstrating an understanding of each channel's unique requirements and audience.

Company Website: [Milani Cosmetics Website URL - Assuming Milanicosmetics.com]

📝 Enhancement Note: The company culture appears to value quality, innovation, and a strong connection with consumers. The emphasis on premium ingredients and performance suggests a results-oriented environment. For a designer, this means understanding how visual elements contribute directly to business objectives like sales and engagement.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the creative department, focused on digital and social media design. It requires significant experience and the ability to lead projects and provide direction to others, bridging the gap between concept and execution. While not a direct "operations" role in the traditional sense (e.g., RevOps, Sales Ops), it plays a critical part in the Go-To-Market (GTM) operations by ensuring visual brand consistency and driving engagement/conversion through digital channels.

Reporting Structure: The role reports to the Art Director and collaborates closely with the Executive Creative Director, indicating a clear line of creative leadership and mentorship.

Operations Impact: The Senior Graphic Designer's work directly impacts revenue through its influence on:

• E-commerce Conversion Rates: Designing compelling product pages, ads, and promotional materials that drive purchasing decisions.

• Brand Engagement and Loyalty: Creating visually appealing and culturally relevant social content that fosters community and brand affinity.

• Campaign Effectiveness: Developing strong visual assets that support marketing objectives and drive traffic and sales.

• Operational Efficiency: Establishing scalable design systems that allow for faster, more consistent creative output across numerous campaigns and platforms.

Growth Opportunities:

• Creative Leadership: Potential to move into Art Director or Creative Director roles, managing larger teams and strategic creative vision.

• Specialization: Deepen expertise in areas like motion graphics, 3D visualization, or performance creative.

• Brand Strategy: Contribute more significantly to brand identity evolution and overall GTM creative strategy.

• Management Experience: Gain experience leading and mentoring junior designers, preparing for future management roles.

📝 Enhancement Note: This role offers significant growth potential within a creative function that is increasingly integrated with business operations and GTM strategies. The emphasis on performance and scalability suggests a path towards roles that bridge creative excellence with operational impact.

🌐 Work Environment

Office Type: The role is hybrid, requiring 3 days per week in the Milani Cosmetics office located in Culver City, California. This indicates a need for in-person collaboration and access to office resources, while also offering flexibility.

Office Location(s): Culver City, California. This is a hub for creative industries, offering a dynamic work environment.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates in-office days for team meetings, brainstorming sessions, and direct collaboration with the Art Director, Executive Creative Director, and other cross-functional teams.

• Tools and Technology: Access to standard design software (Adobe Creative Suite) and likely office infrastructure for creative production. The mention of Figma suggests a move towards modern digital design tools.

• Team Interaction: Regular interaction with design teams, marketing, social media, and e-commerce departments is expected, fostering a connected and communicative work atmosphere.

Work Schedule: Full-time, hybrid schedule. The requirement for specific days in the office (Tuesday, Wednesday, Thursday) provides structure while allowing for remote work flexibility on other days, accommodating personal needs and potentially deep work sessions.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work environment that values both in-person collaboration for ideation and feedback, and remote work for focused execution. This blend is common in creative operations roles that require close team alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing key projects, design process, conceptual thinking, and how they've driven results. This stage will also involve behavioral and situational questions.

• Cross-functional Interviews: Interviews with key stakeholders from Marketing, E-commerce, or Social Media teams to assess collaboration style and understanding of business objectives.

• Art Director/ECD Interview: A final discussion with creative leadership to evaluate creative vision, leadership potential, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in digital, social, and e-commerce design, particularly within the beauty or relevant consumer brand sectors.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your creative process, the challenges faced, and the measurable results or impact (e.g., engagement, conversion, brand lift).

• Highlight Systems Thinking: Emphasize projects where you developed or applied scalable design systems, templates, or guidelines, demonstrating your understanding of operational efficiency.

• Showcase Platform Nuance: Include examples that illustrate your ability to create platform-native content for Instagram, TikTok, and e-commerce environments, demonstrating an understanding of each channel's unique demands.

• Quantify Impact: Where possible, include metrics or data that demonstrate the success of your designs, connecting creative execution to business outcomes.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, reflecting your design sensibility.

Challenge Preparation:

• Be prepared for a design challenge that may involve conceptualizing creative for a new product launch, social campaign, or e-commerce update.

• Focus on demonstrating your ability to interpret a brief, develop a strong concept, and translate it into platform-appropriate executions.

• Practice articulating your design rationale, considering brand guidelines, target audience, and performance objectives.

• If a motion or video component is included, be ready to discuss your approach to pacing, storytelling, and calls-to-action.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to not only show their work but also to articulate the strategic thinking and operational considerations behind their creative decisions, particularly how their designs contribute to GTM objectives like conversion and brand engagement.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign.

• Motion Graphics/Video: Working knowledge is required, with preferred skills in motion graphics, animation, and video editing software (e.g., After Effects, Premiere Pro).

• Digital Design Systems: Proficiency in tools like Figma is a plus, especially for developing and maintaining scalable digital systems.

Analytics & Reporting:

• While not directly a design tool, understanding how to design for performance means familiarity with analytics concepts. The designer should be aware of how their work impacts metrics tracked through various analytics platforms. CRM & Automation:

• No direct CRM/automation tool usage is specified for this role, but an understanding of how creative assets are deployed through marketing automation platforms (e.g., for email campaigns) and e-commerce platforms is beneficial.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is standard, but the "Additional Strengths" section indicates a strong preference for candidates who are also proficient in motion graphics, video, and modern digital design tools like Figma, which are increasingly integrated into operational creative workflows.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A commitment to premium ingredients and meticulous detail in product development translates to a high standard for creative execution.

• Brand Integrity: Maintaining a strong, recognizable Milani identity across all touchpoints is paramount.

• Consumer Focus: Understanding and connecting with consumers through relatable and engaging visuals is key.

• Innovation: Continuously seeking new ways to express the brand and engage audiences, especially on emerging platforms.

• Efficiency & Scalability: Developing design systems and processes that allow for effective and timely creative output.

Collaboration Style:

• Cross-functional Integration: Close partnership with Marketing, Ecommerce, Social, and Copy teams to ensure creative aligns with business objectives and campaign strategies.

• Feedback-Driven: A culture that embraces constructive feedback to refine creative concepts and executions.

• Team Leadership: The senior role is expected to guide and mentor, fostering a supportive environment for junior designers and external partners.

• Agile & Fast-Paced: The ability to adapt quickly to trends, marketing needs, and project demands in a dynamic industry.

📝 Enhancement Note: The culture seems to value both creative excellence and business acumen. Designers are expected to contribute to the brand's commercial success by creating visually compelling content that also drives engagement and conversion.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand vs. Performance: Effectively creating visually appealing brand assets that also perform well in conversion-focused environments (e.g., e-commerce, paid ads).

• Platform Nuance: Adapting creative vision to the unique requirements and rapidly evolving trends of diverse social media platforms (Instagram, TikTok, etc.).

• Fast-Paced Environment: Managing multiple high-priority projects with tight deadlines without compromising creative quality or brand consistency.

• Directing External Partners: Providing clear, effective creative direction to agencies, creators, and supporting designers to ensure brand alignment and quality.

Learning & Development Opportunities:

• Trendspotting: Staying ahead of beauty and digital marketing trends to inform creative strategies.

• Skill Expansion: Developing advanced skills in motion graphics, video editing, 3D visualization, or digital design systems.

• Strategic Creative Input: Gaining deeper involvement in campaign strategy and brand identity development.

• Leadership Development: Honing skills in managing, mentoring, and providing art direction.

📝 Enhancement Note: This role presents opportunities to tackle complex creative challenges at the intersection of art and commerce, with significant potential for professional growth in a leading beauty brand.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a marketing brief into a successful digital campaign. What was your process, and what were the results?" (Focus on brief interpretation, conceptualization, execution, and impact.)

• "How do you approach creating social-first content that is both brand-aligned and platform-native for platforms like TikTok or Instagram Reels?" (Highlight understanding of platform trends, pacing, hooks, and calls-to-action.)

• "Walk us through a project where you had to balance brand aesthetics with conversion-driven design for an e-commerce platform or paid media campaign." (Emphasize user journey, clarity, and performance optimization.)

• "How would you establish or maintain a scalable design system for a beauty brand across multiple digital channels?" (Discuss templating, guidelines, efficiency, and consistency.) Company & Culture Questions:

• "What excites you about Milani Cosmetics and the beauty industry?" (Show genuine interest and understanding of the brand's positioning and market.)

• "How do you stay current with design trends, especially in the fast-paced digital and social media landscape?" (Demonstrate proactive learning and industry awareness.)

• "Describe your experience working with cross-functional teams like Marketing, Social, and E-commerce." (Highlight collaboration skills and understanding of GTM alignment.) Portfolio Presentation Strategy:

• "Select 2-3 key projects that best represent your capabilities for this role. For each, clearly articulate the objective, your creative process, the challenges, and the outcome. Be prepared to discuss how your design decisions contributed to business goals."

• "For your social media or e-commerce examples, be ready to break down the specific design choices made for the platform and how they aim to engage the target audience or drive conversions."

• "If you have examples of design systems or motion graphics, be prepared to showcase their scalability and impact."

• "Be ready to answer specific questions about your design choices, including typography, color palette, imagery selection, and overall visual hierarchy."

📝 Enhancement Note: Preparation should focus on demonstrating not only design skill but also strategic thinking, operational awareness (scalability, performance), and strong communication abilities, all crucial for a senior role impacting GTM.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to digital, social media, and e-commerce design within the beauty or consumer goods sector. Showcase your conceptual thinking and ability to create scalable design systems.

• Resume Optimization: Ensure your resume clearly articulates your 6+ years of experience, proficiency in Adobe Creative Suite, and any experience with motion graphics, video, or digital design systems. Quantify achievements where possible, especially those related to engagement or conversion.

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, explaining your process, strategic rationale, and the impact of your work. Practice articulating how your designs align with brand objectives and drive business results.

• Company Research: Familiarize yourself with Milani Cosmetics' current brand presence, campaigns, and social media activity to demonstrate a strong understanding of their aesthetic and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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