Senior Graphic Designer & Media Creator

📍 Job Overview

Job Title: Senior Graphic Designer & Media Creator

Company: Genesis Products LLC

Location: Goshen, IN, United States

Job Type: Salary

Category: Creative & Media / Marketing

Date Posted: November 04, 2026

Experience Level: 5-10 Years

Remote Status: On-site (Hybrid considered for the right candidate)

🚀 Role Summary

• This role is pivotal in developing and executing strategic, engaging creative assets across a multi-channel marketing landscape, encompassing print, digital, social media, and experiential platforms.

• The position requires a dual focus, with approximately 70% dedicated to sophisticated graphic design and 30% to hands-on photography and video production, aiming to elevate brand presence and product storytelling.

• The Senior Graphic Designer & Media Creator will own the end-to-end creative process, from initial concept development and strategy formulation through to final production and execution, ensuring a cohesive and impactful visual identity for Genesis Products' diverse portfolio.

• This role offers a unique opportunity to blend agency-level creativity and execution standards within a stable, in-house environment, fostering significant ownership and impact on brand initiatives.

📝 Enhancement Note: This role is positioned as a senior contributor within the Marketing Team, reporting directly to the Brand & Creative Director. The emphasis on "agency-style environment with the stability and work-life balance of an in-house team" suggests a culture that values high-quality creative output without the typical agency pressures, while also expecting a high degree of autonomy and project ownership. The inclusion of AI and AR in staying current with trends indicates a forward-thinking creative department.

📈 Primary Responsibilities

• Graphic Design (70%): Develop innovative and visually compelling creative concepts for print collateral (brochures, sell sheets, catalogs), digital assets (advertisements, social graphics), and experiential elements (signage, trade show booths).

• Brand Stewardship: Ensure strict adherence to brand guidelines, maintaining visual consistency and integrity across all marketing materials and platforms to strengthen brand recognition.

• Photography & Videography (30%): Plan, shoot, and edit high-quality photography and short-form video content for products, applications, lifestyle imagery, events, and promotional materials, reducing reliance on stock imagery.

• Post-Production Expertise: Execute advanced photo retouching, image manipulation, and color correction to achieve polished, professional final assets.

• Project Lifecycle Management: Independently manage multiple creative projects simultaneously from initial brief and concept development through to final production, ensuring all deadlines and stakeholder expectations are met effectively.

• Cross-Functional Collaboration: Partner closely with internal teams (product, sales, HR, etc.) to deeply understand project objectives, target audiences, and creative requirements, translating business needs into impactful visual solutions.

• Stakeholder Engagement: Present creative concepts clearly, articulate design rationale, gather constructive feedback, and manage stakeholder expectations throughout the project lifecycle.

• Vendor Coordination: Manage relationships and coordinate with external vendors, including photographers, production crews, and printers, to ensure successful project execution and quality control.

• Trend & Technology Integration: Proactively research and stay abreast of emerging creative trends, production techniques, and technologies, with a specific focus on AI and augmented reality, identifying opportunities for workflow enhancement.

• Process Improvement: Identify and implement opportunities to optimize creative processes, workflows, and tool utilization to enhance efficiency and creative output.

📝 Enhancement Note: The 70/30 split between graphic design and media creation is a critical differentiator for this role, requiring a candidate with demonstrable expertise in both areas. The emphasis on managing projects from "strategy and concept through final execution" implies a need for strategic thinking beyond pure design execution, including understanding business objectives and target audiences. The mention of "reducing reliance on stock imagery" highlights a desire for original, brand-aligned content.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a closely related field. Experience:

• 5–10 years of professional experience in graphic design, with a significant portion focused on developing integrated marketing campaigns.

• Demonstrated experience in photography and video production, including shooting and editing. Required Skills:

• Expert proficiency in Adobe Creative Suite, with advanced skills in Illustrator, InDesign, and Photoshop.

• Advanced photo retouching and image manipulation skills, including compositing, cleanup, and precise color correction.

• Hands-on experience in photography and video production, covering aspects like lighting, composition, and basic sound recording.

• Working proficiency with photo editing software like Lightroom and video editing software such as Premiere Pro or Final Cut Pro.

• Deep understanding of fundamental design principles: layout, typography, color theory, visual hierarchy, and composition.

• Exceptional attention to detail, ensuring accuracy and quality from concept to final proof and production.

• Strong creative thinking and problem-solving abilities, capable of generating innovative ideas and overcoming design challenges.

• Excellent verbal and written communication skills, with the ability to present ideas effectively and collaborate with internal stakeholders.

• Proven project management capabilities, with a track record of managing multiple priorities and consistently meeting deadlines.

• Adaptability and willingness to integrate AI tools into the creative process for ideation, production, resizing, and efficiency gains. Preferred Skills:

• Experience creating and managing social media content, understanding platform-specific requirements and best practices.

• Advanced skills in motion graphics, animation, or 3D design.

• Proficiency in After Effects or similar motion design tools.

• Knowledge of web design principles, responsive design, and basic front-end development concepts.

• Experience or aptitude for mentoring and guiding junior creative team members.

📝 Enhancement Note: The requirement for a strong portfolio that specifically showcases graphic design concept development, execution, along with photography and video samples is crucial. Candidates must be prepared to demonstrate their capabilities across all requested media types. The "5-10 years" experience level suggests a need for a candidate who can work autonomously and contribute strategically, not just execute tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of graphic design projects from concept to final execution.

• Include specific examples of print collateral, digital advertisements, social media graphics, and experiential design (e.g., trade show graphics).

• Demonstrate proficiency in photography through a selection of product, application, lifestyle, or event imagery.

• Present video work, including short-form content for social media, website use, or sales materials.

• Highlight projects where strategic thinking and problem-solving were key to delivering impactful visual solutions. Process Documentation:

• Candidates should be prepared to discuss their personal creative process, from initial client brief interpretation and concept ideation through to final file delivery and production coordination.

• Demonstrate an understanding of brand consistency checks and quality assurance steps throughout the design and media production workflow.

• Highlight experience in managing project timelines, incorporating feedback loops, and coordinating with different stakeholders or vendors.

📝 Enhancement Note: The portfolio is the primary tool for assessing candidates. It needs to clearly illustrate the breadth of skills (graphic design, photography, video) and depth of experience (strategy, execution, problem-solving). Applicants should curate their portfolio to directly address the 70/30 split and highlight projects that show ownership and impact.

💵 Compensation & Benefits

Salary Range:

• Undisclosed. Based on industry standards for a Senior Graphic Designer & Media Creator with 5-10 years of experience in Goshen, Indiana, a competitive salary range would likely fall between $70,000 - $95,000 annually. This estimate considers the senior-level responsibilities, the dual skillset requirement (design + media production), and the cost of living in the region. Benefits:

• Competitive pay with quarterly bonus opportunities.

• Comprehensive health insurance coverage.

• 401(k) retirement plan with company match.

• Generous Paid Time Off (PTO) to support work-life balance.

• Paid Parental Leave and Bereavement Leave.

• Unique Sabbatical opportunity after five years of service.

• Community engagement hours for volunteer activities. Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. The company emphasizes flexibility in managing schedules to balance professional and personal commitments, suggesting a degree of autonomy within the work week.

📝 Enhancement Note: The inclusion of "quarterly bonus opportunities" adds a performance-incentive component to the compensation. The unique "Sabbatical opportunity after five years" is a significant retention benefit. The estimated salary range is based on national averages for similar roles and adjusted for regional cost of living and the specific demands of this position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (diverse industries, product lines, and consumer brands). Genesis Products serves multiple sectors, indicating a dynamic and varied work environment.

Company Size: The description implies a growing organization, likely mid-sized to large, with multiple plants and facilities across the country. This suggests opportunities for impact within a structured, yet evolving, corporate environment.

Founded: The company's founding date is not specified, but the emphasis on its "growing organization" and "purpose" suggests a company with established roots and a forward-looking vision.

Team Structure:

• The role reports directly to the Brand & Creative Director, indicating a clear reporting line within a dedicated Marketing Team.

• The Marketing Team is described as being "built and led by agency veterans," suggesting a high-caliber, creative-focused unit.

• Collaboration is expected with product, sales, HR, and other internal departments, highlighting a cross-functional operational model. Methodology:

• Genesis Products emphasizes a culture centered around "Happiness is our Company Purpose," aiming to foster individual well-being and professional growth.

• The approach values "creativity, collaboration, and innovation," encouraging "fresh ideas" and "individual contributions."

• The marketing team operates with "big ideas, exceptional creative work, and thoughtful collaboration," aiming for agency-level quality with in-house stability.

Company Website: genesisproductsinc.com

📝 Enhancement Note: The company's purpose of "Happiness" and its leadership by "agency veterans" points towards a culture that balances high creative standards with employee well-being and professional development. The diverse industries served by Genesis Products suggest that the Senior Graphic Designer & Media Creator will encounter a wide array of creative challenges and brand identities.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a high degree of autonomy, strategic thinking, and the ability to manage complex projects independently. It is a key position within the marketing department, responsible for significant aspects of brand visual communication.

Reporting Structure: The role reports directly to the Brand & Creative Director. This provides a clear path for mentorship, feedback, and strategic alignment. The Director's background as an "agency veteran" suggests a focus on high-quality creative output and strategic brand building.

Operations Impact: The Senior Graphic Designer & Media Creator will directly influence the company's brand perception, marketing effectiveness, and sales enablement through the creation of compelling visual assets. Their work will be crucial for product launches, trade shows, digital campaigns, and overall brand consistency across all touchpoints. The role's impact is tied to driving engagement, communicating value propositions effectively, and supporting sales objectives through high-quality creative.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specialized areas such as advanced motion graphics, 3D design, or AR integration, potentially leading to more senior or specialized creative roles.

• Leadership Development: Potential to mentor junior designers or take on lead roles on larger creative projects, developing project leadership and team coordination skills.

• Strategic Contribution: Influence on creative strategy and brand direction, moving beyond execution to contribute to high-level campaign planning and creative vision.

• Industry Exposure: Working across multiple industries and brands provides broad experience that can enhance future career versatility.

📝 Enhancement Note: The "Senior" title, coupled with 5-10 years of experience and direct reporting to the Director, indicates a role with significant responsibility and potential for further advancement within the company's creative or marketing structure. The emphasis on AI and AR suggests that staying current with emerging technologies will be a key factor in growth.

🌐 Work Environment

Office Type: The company values "time together in the studio, where collaboration, creative brainstorming, and thoughtful feedback help bring our best work to life." This suggests a collaborative office environment. While primarily on-site, a hybrid arrangement may be considered for the right candidate, indicating some flexibility.

Office Location(s): The role is based at Plant 8 in Goshen, IN. The company also has plants and facilities across the country, suggesting a larger operational footprint.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities for in-person brainstorming and feedback sessions.

• Access to necessary creative tools and technology is implied, given the nature of the role and the company's stated commitment to creative work.

• Opportunities for interaction with various internal teams (product, sales, HR) will be frequent, facilitating a holistic understanding of business needs.

Work Schedule: The company emphasizes flexibility for its team members to manage their schedules and balance professional and personal commitments, suggesting a supportive work-life integration culture within a standard full-time framework.

📝 Enhancement Note: The preference for on-site work, while open to hybrid for the right candidate, highlights the company's belief in the benefits of in-person collaboration for creative roles. The mention of "flexibility to manage their schedules" suggests a results-oriented environment where trust is placed in employees to deliver.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Creative Challenge: A key stage will involve a thorough review of the candidate's portfolio, followed by a potential creative exercise or case study. This might involve analyzing a brand challenge, developing a concept, or executing a small design or media task.

• Interviews with Hiring Manager & Team: Candidates will meet with the Brand & Creative Director and potentially other members of the marketing or creative team to discuss experience, approach, problem-solving skills, and fit within the team dynamic.

• Final Interview: A final interview may involve senior leadership or cross-functional stakeholders to assess strategic thinking and overall alignment with company objectives.

Portfolio Review Tips:

• Curate for Relevance: Select projects that directly demonstrate the required skills: graphic design (print, digital, social), photography, and video.

• Showcase Process: For key projects, briefly outline the problem, your strategic approach, the creative solution, and the outcome or impact.

• Highlight Versatility: Include examples from different industries or project types if available, showcasing adaptability.

• Quality Over Quantity: Present your strongest, most relevant work. Ensure all pieces are high-resolution and professionally presented.

• Demonstrate Technical Proficiency: Ensure your portfolio clearly reflects expertise in Adobe Creative Suite, Lightroom, Premiere Pro/Final Cut Pro, etc.

Challenge Preparation:

• Be prepared to discuss your creative process in detail.

• Think about how you would approach a design or media project for a company in the manufacturing sector, considering brand consistency and audience engagement.

• Familiarize yourself with Genesis Products' current branding and marketing materials.

• Consider how you would integrate AI tools into your workflow for efficiency and creative enhancement.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge underscores the hands-on nature of this role. Candidates should prepare to not only show their work but also articulate the strategy and process behind it. Understanding the company's existing brand and how to evolve it will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator, InDesign, and Photoshop for graphic design, layout, and image manipulation.

• Photography/Videography Software: Working proficiency in Lightroom for photo editing, and Premiere Pro or Final Cut Pro for video editing.

• Motion Graphics (Preferred): Experience with After Effects or similar tools for animation and motion graphics.

• 3D Design (Preferred): Familiarity with 3D design software could be advantageous.

Analytics & Reporting:

• While not explicitly listed as a primary tool, understanding how creative assets perform on digital and social platforms will be crucial. Familiarity with analytics dashboards from social media platforms or web analytics tools may be beneficial. CRM & Automation:

• Not directly specified for this role, but an understanding of how creative assets integrate into marketing automation platforms or CRM systems (e.g., for email campaigns or digital ads) would be a plus.

📝 Enhancement Note: The core technology stack is heavily focused on Adobe Creative Suite, with specific requirements for photo and video editing tools. The preferred skills in After Effects and 3D design indicate potential for more advanced creative outputs. Familiarity with AI tools is a stated requirement for workflow enhancement.

👥 Team Culture & Values

Operations Values:

• Happiness & Individual Impact: A core value driving a supportive environment where employees can thrive and make meaningful contributions.

• Creativity & Innovation: Encouraging fresh ideas and novel approaches to problem-solving and visual communication.

• Collaboration: Valuing teamwork and open communication across departments to achieve shared goals.

• High Standards & Excellence: Striving for agency-level quality in creative work, with a focus on craftsmanship and attention to detail.

• Work-Life Balance: Promoting a culture that respects personal time and supports employee well-being alongside professional development.

Collaboration Style:

• Agency-Veteran Led: Expect a dynamic, results-oriented approach to creative projects, with an emphasis on strategic thinking and high-quality execution.

• Cross-Functional Integration: Active collaboration with product, sales, and HR teams to ensure creative output aligns with broader business objectives.

• Feedback-Driven: A culture that encourages constructive feedback to refine creative work and foster continuous improvement.

• In-House Stability: Combines the creative rigor of an agency with the supportive structure and work-life balance of an in-house team.

📝 Enhancement Note: The "Happiness" purpose is a unique differentiator and suggests a company culture that prioritizes employee well-being as a driver of performance. The blend of agency-level creative demands with in-house stability implies a professional yet supportive atmosphere.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring innovative designs and media content remain aligned with established brand guidelines across diverse product lines.

• Managing Diverse Project Demands: Juggling 70% graphic design with 30% photography/videography, requiring strong organizational and time management skills.

• Adapting to Evolving Technologies: Staying current with rapid advancements in AI, AR, and other creative technologies and integrating them effectively into workflows.

• Translating Technical Products into Engaging Visuals: Creating compelling marketing materials for potentially complex industrial products or services.

• Reducing Reliance on Stock Imagery: Developing a robust library of original assets that accurately represent the company and its offerings.

Learning & Development Opportunities:

• Advanced Creative Software Training: Opportunities to deepen skills in motion graphics, 3D design, or emerging AI creative tools.

• Photography/Videography Workshops: Further development in shooting techniques, lighting, editing, and storytelling through visual media.

• Industry Trend Seminars: Access to learning about the latest in design, marketing technology, and creative production.

• Mentorship: Potential to learn from the Brand & Creative Director and experienced agency-veteran leaders.

• Cross-Functional Project Exposure: Gaining broader business acumen by working closely with sales, product development, and other departments.

📝 Enhancement Note: The primary challenge lies in the dual-skill requirement and the need for strategic integration of new technologies like AI. Growth opportunities are strongly tied to mastering both the creative execution and the strategic application of these skills within a growing company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new product launch, from initial brief to final deliverable." (Focus on your structured approach, idea generation, and execution phases.)

• "How do you ensure brand consistency across print, digital, and social media platforms, especially when working with multiple product lines?" (Highlight your understanding of brand guidelines and your methods for maintaining integrity.)

• "Walk us through a project where you successfully used photography or video to enhance a graphic design campaign. What was the objective, and what was the outcome?" (Prepare a specific case study that combines your skills.)

• "How do you approach incorporating AI tools into your creative workflow to improve efficiency or unlock new creative possibilities?" (Be ready to discuss practical applications and your perspective on AI in design.) Company & Culture Questions:

• "Based on what you know about Genesis Products, how would you approach creating marketing materials for our diverse range of industries?" (Show you've researched the company and can tailor your approach.)

• "Our marketing team is led by agency veterans. How do you envision collaborating within a team that values high standards and thoughtful feedback?" (Discuss your collaborative style and how you handle constructive criticism.)

• "How do you define 'happiness' in a work context, and how does that influence your creative output?" (Connect your personal values to the company's purpose.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects that showcase both graphic design and media creation skills.

• Tell the Story: For each project, briefly explain the client/objective, your role, the creative process, challenges faced, solutions implemented, and the results or impact.

• Highlight the 70/30 Split: Ensure your presentation clearly demonstrates your capabilities in both graphic design and photography/videography.

• Showcase Technical Skills: Be prepared to discuss the tools and techniques you used.

• Engage and Discuss: Treat it as a conversation; be open to questions and discussion about your work.

📝 Enhancement Note: Candidates should prepare to demonstrate a strategic mindset, not just technical skills. The interview process will likely assess their ability to translate business needs into creative solutions, manage projects autonomously, and fit into a collaborative, high-standard team culture.

📌 Application Steps

To apply for this Senior Graphic Designer & Media Creator position:

• Submit your application through the provided link on Paycom.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your expertise in graphic design, photography, and video production, specifically showcasing projects relevant to a manufacturing or B2B context if possible.

• Resume Optimization: Clearly articulate your 5-10 years of experience, emphasizing achievements in project management, brand consistency, and creative concept development. Use keywords from the job description.

• Interview Preparation: Practice discussing your creative process, your experience with Adobe Creative Suite and media production tools, and how you would approach the unique challenges of this role. Prepare specific examples to illustrate your skills.

• Company Research: Thoroughly research Genesis Products LLC, its brands, industries served, and current marketing efforts. Understand their company purpose and values to articulate your fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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