Senior Graphic Designer & Marketing Content Specialist

📍 Job Overview

Job Title: Senior Graphic Designer & Marketing Content Specialist

Company: ORAFOL AMERICAS INC

Location: Ellabell, GA (Bryan County)

Job Type: Full Time

Category: Marketing Operations / Content Strategy

Date Posted: 2026-09-15

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute comprehensive marketing content strategies to enhance brand awareness and drive product sales for ORAFOL Americas.

• Manage all social media channels, including content creation, scheduling, engagement, and performance analytics, across platforms like Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube.

• Lead video production and editing efforts, conceptualizing and storyboarding market-specific product and application videos in collaboration with Market Managers and the Director of Graphic Innovations Marketing.

• Create and distribute engaging website and email content, including monthly newsletters, distributor marketing portals, and targeted campaigns for distributors, resellers, and end-users.

• Implement Search Engine Optimization (SEO) strategies for the ORAFOL Americas website (www.orafol.com) to improve product page visibility and searchability, ensuring products appear on the first page of web searches.

📝 Enhancement Note: This role sits at the intersection of graphic design and marketing content strategy, with a strong emphasis on digital content creation and distribution. While not a traditional "Revenue Operations" or "Sales Operations" role, the focus on driving sales through content, managing marketing assets, and optimizing website performance for searchability has significant operational implications for the marketing and sales teams. The "Senior" title implies a need for strategic thinking and leadership in content development and brand management.

📈 Primary Responsibilities

• Content Strategy & Execution: Conceptualize, develop, and execute content for various marketing channels, ensuring alignment with ORAFOL's brand identity and marketing objectives across product lines such as Automotive Films, Advanced Polymers, Graphic Innovations, Reflective Solutions, and Adhesive Tapes.

• Digital Asset Management: Maintain and manage the ORAFOL Marketing Content Distribution website (www.orafolmarketing.com), ensuring distributors have access to up-to-date product photos, logos, brand guidelines, and other digital assets for their own marketing activations.

• Website & SEO Optimization: Regularly review and update product descriptions, attributes, and technical data sheets on www.orafol.com. Implement SEO best practices, including keyword research and implementation, to ensure optimal search engine rankings and internal website search functionality.

• Graphic Design & Brand Integrity: Design and develop corporate collateral, including catalogs, brochures, flyers, email templates, and sales collateral, adhering strictly to ORAFOL Europe's brand standards and usage guidelines. Provide art direction and copywriting to maintain a consistent brand voice and visual identity across all touchpoints.

• Video Production: Collaborate with market managers and the marketing director to produce product and application videos that effectively showcase ORAFOL's manufactured products and their benefits to target audiences.

• Social Media Engagement & Analytics: Manage daily social media activities, respond to user comments and direct messages, and generate comprehensive analytics reports to inform future content strategies and measure campaign effectiveness.

• Email Marketing Campaigns: Design and deploy targeted email campaigns to ORAFOL distributors, authorized resellers, end-users, and specific market segments, based on monthly marketing plans.

• Project & Budget Management: Plan, organize, and communicate project scopes for design and content initiatives, ensuring deliverables are met on time and within budget.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic operational management for marketing content. The emphasis on SEO, digital asset management, and website content updates indicates a need for an operations-minded individual who can ensure efficiency and effectiveness in content delivery and brand consistency.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience. Experience:

• A minimum of 7 years of progressive experience in graphic design and marketing, with a preference for candidates with agency or graphics industry experience.

• Demonstrated success in developing and executing project plans and budgets.

• Proven experience in media buying and planning is a plus. Required Skills:

• Graphic Design Proficiency: Advanced skills in Adobe Creative Suite, including Photoshop, Illustrator, In-Design, Acrobat, and Premiere Pro, for creating a wide range of marketing collateral.

• Content Creation & Strategy: Expertise in developing compelling content for various platforms, including social media, websites, email, and print.

• Brand Management: Deep understanding of brand identity principles and the ability to maintain corporate brand standards and usage guidelines consistently.

• SEO Implementation: Practical experience in applying SEO principles for website content and product pages to improve search engine rankings and internal search functionality.

• Project Management: Strong organizational, time management, and project management skills to handle multiple tasks, deadlines, and stakeholders effectively.

• Copywriting & Art Direction: Ability to provide clear art direction and craft effective copy that aligns with brand messaging.

Preferred Skills:

• Experience with website maintenance and content management systems (CMS).

• Familiarity with video production and editing software beyond basic requirements.

• Experience in media buying and planning.

• Knowledge of ORAFOL's specific product lines (e.g., Automotive Films, Adhesive Tapes, Reflective Solutions).

📝 Enhancement Note: The requirement for 7+ years of experience and proficiency in Adobe Creative Suite, coupled with SEO and project management, suggests a mid-to-senior level role. The preference for agency or graphics industry experience indicates a need for a candidate who understands fast-paced environments and client-service principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Communication Excellence: A robust portfolio showcasing a diverse range of high-impact visual communication materials, including brochures, catalogs, advertisements, email campaigns, web graphics, direct mail pieces, and exhibit designs.

• Brand Consistency Examples: Clear examples demonstrating the ability to maintain and enforce brand identity and usage guidelines across multiple platforms and marketing materials.

• Content Strategy Integration: Portfolio pieces that illustrate a strategic approach to content creation, showing how design elements and messaging work together to achieve specific marketing objectives (e.g., driving traffic, generating leads, enhancing engagement).

• Process & Project Management Evidence: Examples of projects that highlight strong project planning, organization, and execution, ideally with brief descriptions of the process and challenges overcome.

Process Documentation:

• Workflow Design & Optimization: Demonstrations of how you have streamlined design or content creation workflows to improve efficiency, reduce turnaround times, or enhance quality.

• SEO Implementation Case Studies: Evidence of successful SEO implementation on websites or specific product pages, with measurable results (e.g., improved search rankings, increased organic traffic).

• Digital Asset Management Approach: Examples of how you have organized, managed, or distributed digital assets for marketing purposes, ensuring accessibility and brand compliance.

📝 Enhancement Note: For this role, the portfolio is crucial for demonstrating design quality, brand stewardship, and content strategy application. Candidates should be prepared to discuss the processes behind their creations, especially concerning SEO implementation and workflow efficiency.

💵 Compensation & Benefits

Salary Range: $55,681.60 - $71,427.20 per year

Benefits:

• Comprehensive Health Coverage: Likely includes medical, dental, and vision insurance.

• Retirement Savings Plan: Potential for a 401(k) with company match.

• Paid Time Off: Vacation, sick leave, and holiday pay.

• Professional Development: Opportunities for training and skill enhancement in graphic design, marketing, and digital technologies.

• Travel Allowance: Per diem and/or mileage reimbursement for business travel up to 25% of the time.

Working Hours:

• Standard full-time hours are likely around 40 hours per week, with potential for flexibility depending on project needs and deadlines.

📝 Enhancement Note: The salary range provided is specific and falls within the mid-range for a Senior Graphic Designer/Marketing Content Specialist with 7+ years of experience in a non-major metropolitan area. The travel percentage of up to 25% suggests that candidates should be prepared for regular site visits or client interactions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Films, Polymers, Adhesives, Reflective Materials)

Company Size: ORAFOL Americas Inc is part of the larger ORAFOL Group, which employs over 2,500 people globally. ORAFOL Americas likely has a significant presence, suggesting a mid-to-large sized organization within the US.

Founded: The ORAFOL Group was founded in 1874, indicating a long-standing history and established presence in its markets.

Team Structure:

• Marketing Department: This role will likely be part of a broader Marketing and Communications team, potentially reporting to a Director of Graphic Innovations Marketing or a Marketing Manager.

• Cross-functional Collaboration: Close collaboration is expected with Market Managers for specific product lines, the Product Support team, and the Marketing and Communications team in Germany for global brand alignment and product launches.

• Internal & External Stakeholders: The role involves working with internal teams, external agencies (potentially), and distributors to ensure consistent brand messaging and effective marketing collateral.

Methodology:

• Data-Driven Marketing: Emphasis on analytics for social media and website performance to inform strategy and measure ROI.

• Brand Consistency Focus: Strict adherence to established brand guidelines to maintain a unified corporate image.

• Process-Oriented Operations: Structured approach to project management, content distribution, and asset management to ensure efficiency and quality.

Company Website: www.orafol.com

📝 Enhancement Note: ORAFOL's long history and global presence suggest a stable, established company with a strong commitment to quality and brand. The diverse product lines mean the marketing efforts will be segmented, requiring the candidate to adapt content and design for different market needs.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires significant experience and the ability to work independently, manage complex projects, and provide strategic direction in content and design.

Reporting Structure: The role likely reports to a Marketing Manager or Director within the Graphic Innovations or broader Marketing department. The "Senior" designation implies potential mentorship opportunities for junior designers or content creators.

Operations Impact: The role directly impacts revenue by:

• Enhancing brand awareness and perception.

• Providing sales teams and distributors with effective marketing collateral and digital assets.

• Driving website traffic and engagement through SEO and content optimization.

• Supporting product launches and promotional campaigns. Growth Opportunities:

• Specialization: Deepen expertise in specific areas like advanced SEO, video marketing, or social media strategy.

• Leadership: Potential to move into a Marketing Manager or team lead position, overseeing a team of designers or content specialists.

• Cross-functional Movement: Opportunity to transition into broader marketing strategy, digital marketing, or product marketing roles within ORAFOL Americas or the global ORAFOL Group.

• Skill Development: Continuous learning in emerging digital marketing trends, design software updates, and analytics tools.

📝 Enhancement Note: While not a direct operations management role, the strategic impact on sales and marketing operations is significant. Growth is likely tied to demonstrating leadership in content strategy, brand management, and achieving measurable marketing results.

🌐 Work Environment

Office Type: On-site at the Ellabell, GA facility. This suggests a typical corporate office environment within a manufacturing or industrial setting.

Office Location(s): 1100 Oracal Pkwy, Ellabell, GA 31308. This location is in Bryan County, Georgia, which may be considered a semi-rural or suburban area outside of a major city.

Workspace Context:

• Collaborative Environment: The role requires interaction with various internal teams (Market Managers, Product Support, Marketing Directors) and potentially external partners.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and marketing technology platforms for social media management, email marketing, and website analytics.

• Team Interaction: Opportunities to collaborate on creative projects, brainstorm campaign ideas, and receive feedback on designs and content.

Work Schedule: Typically 40 hours per week, Monday to Friday, with a potential need for occasional overtime or adjusted hours to meet project deadlines, especially around product launches or major campaigns.

📝 Enhancement Note: The on-site nature of the role in Ellabell, GA, implies a more traditional work setting. Candidates should consider the commute and the work environment typical of a manufacturing company's administrative offices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of applications and resumes, focusing on experience level, education, and core skills.

• Portfolio Submission & Review: Candidates will likely be asked to submit a portfolio showcasing relevant design and content marketing work. This is a critical step.

• Hiring Manager Interview: In-depth discussion with the hiring manager (likely Director of Graphic Innovations Marketing or similar) to assess technical skills, creative approach, project management capabilities, and cultural fit.

• Skills Assessment/Case Study: A practical exercise, such as a design challenge or content development task, to evaluate hands-on skills and problem-solving abilities. This might involve creating a sample social media post, a brief email campaign concept, or a design for a specific product.

• Team/Cross-functional Interviews: Meetings with key stakeholders (e.g., Market Managers) to gauge collaboration style and understanding of business needs.

• Final Interview & Offer: A final discussion with senior leadership, followed by an offer.

Portfolio Review Tips:

• Curate Strategically: Select