Senior Executive - Graphic Designer

📍 Job Overview

Job Title: Senior Executive - Graphic Designer

Company: SWIGGY

Location: Mumbai, Maharashtra, India

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: 2026-11-04T15:20:24.429

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This role is for a Senior Graphic Designer within Swiggy's Dineout Mag F&B media arm, focusing on creating impactful visual content.

• The position requires a blend of creative execution and design leadership, ensuring all assets align with brand guidelines and strategic objectives.

• A key aspect involves collaborating closely with content and post-production teams to translate business goals into compelling visual narratives.

• The Senior Executive will be responsible for maintaining high standards of design quality and staying abreast of emerging trends in graphic design and digital media.

📝 Enhancement Note: The "Senior Executive" title in the Indian context often implies a mid-level to senior individual contributor role, requiring both hands-on execution and some level of team guidance or project leadership. This aligns with the description's mention of overseeing junior designers and leading projects. The inclusion of "Dineout Mag" and the provided Instagram handles indicate a strong focus on food and beverage content, requiring a design sensibility attuned to lifestyle and media publications.

📈 Primary Responsibilities

• Lead and execute multiple graphic design projects from conceptualization through to final delivery, ensuring all digital and print assets are on-brand and strategically aligned.

• Develop and maintain a strong visual identity for Dineout Mag's campaigns, social media presence, website, email marketing, and other collateral.

• Collaborate effectively with cross-functional teams, including content creators and post-production specialists, to conceptualize and deliver visually engaging narratives that support marketing and editorial objectives.

• Provide creative direction and quality assurance for all design outputs, ensuring adherence to brand guidelines, aesthetic standards, and project requirements.

• Mentor and guide junior designers, offering constructive feedback and ensuring the overall quality and consistency of the design team's work.

• Stay current with industry design trends, emerging tools, and best practices to continuously innovate and elevate the visual output of Dineout Mag.

• Design a wide range of marketing collateral, including social media graphics, website banners, email templates, presentations, advertisements, and branding materials.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role with some leadership elements, typical for a senior individual contributor in a media context. The emphasis on "digital and print assets" and specific examples like "social media creatives" and "email templates" points to a need for versatility across various media platforms relevant to a digital publication.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for a Senior Executive role.

Experience: Proven graphic design experience, specifically 2-3 years, ideally within a design studio, agency, or an in-house creative team, with a demonstrated track record in media or content creation environments.

Required Skills:

• Demonstrated proficiency in graphic design principles, including typography, color theory, visual composition, and branding.

• Expert-level command of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency with modern design and prototyping tools such as Figma.

• Strong understanding of visual brand building and the ability to maintain brand consistency across diverse platforms.

• Experience in creating impactful digital assets for web, social media, and email campaigns.

• Ability to design high-quality print materials and marketing collateral.

• Excellent eye for detail and commitment to producing polished, high-standard work. Preferred Skills:

• Experience working within the Food & Beverage (F&B) or media/publishing industry.

• Familiarity with content management systems (CMS) and basic web design principles.

• Experience in motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).

• Portfolio showcasing a range of creative projects, demonstrating versatility and a strong aesthetic sense.

• Experience mentoring or guiding junior design staff.

📝 Enhancement Note: The requirement for 2-3 years of experience, combined with "Senior Executive" title, suggests candidates should have a solid foundation and be ready to take on more responsibility. Proficiency in both Adobe Suite and Figma is crucial, indicating a need for both traditional print/digital design skills and modern collaborative design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong command of graphic design principles, including typography, color theory, and visual composition across various media.

• Case studies showcasing end-to-end project execution, from initial concept and problem definition to final design solution and its impact.

• Examples of digital assets (social media creatives, web banners, email templates) and print collateral, highlighting versatility and aesthetic quality.

• Demonstration of branding and visual identity design, illustrating the ability to build and maintain cohesive brand systems.

• Work that reflects an understanding of user experience (UX) principles in digital design, even if not a primary UX role. Process Documentation:

• Evidence of a structured design process, including ideation, sketching, digital execution, review, and iteration.

• Examples of how design solutions were developed in response to specific project briefs or business objectives.

• Demonstration of collaboration with cross-functional teams and how feedback was integrated into the design process.

📝 Enhancement Note: For a senior graphic design role, the portfolio is paramount. It should not only showcase aesthetic talent but also the candidate's understanding of design strategy, process, and ability to deliver results that meet business objectives, particularly within the context of a media publication like Dineout Mag.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers with 2-5 years of experience in Mumbai, India, the estimated annual salary range is ₹6,00,000 to ₹10,00,000. This estimate accounts for the cost of living in Mumbai, the specific experience level, and the specialized nature of the role within a leading tech-driven company like Swiggy.

• Methodology: This range is derived from analyzing salary data from reputable job boards and HR consulting firms for similar roles in the Mumbai metropolitan area, adjusted for the perceived seniority and industry focus (media/tech).

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance and wellness programs.

• Employee stock options or other long-term incentive plans, reflecting Swiggy's growth-oriented culture.

• Opportunities for professional development, training, and attending industry conferences.

• Generous paid time off, including vacation, sick leave, and public holidays.

• Access to Swiggy's employee discount programs and other lifestyle benefits. Working Hours:

• Full-time employment, typically 40 hours per week, aligned with standard business operations in India. The role is based in Mumbai, suggesting adherence to local working hours. Some flexibility may be expected to meet project deadlines, particularly in a media environment.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for this level of role in Mumbai. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. Benefits are inferred from standard offerings at large tech companies in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (On-demand delivery, Food & Beverage Media)

Company Size: Swiggy is a large, well-established tech company, employing thousands of individuals across various departments and cities in India. This scale offers stability and significant opportunities for impact.

Founded: 2014, indicating a relatively young but rapidly grown company with a strong startup ethos ingrained in its operations.

Team Structure:

• The Senior Executive will be part of the Dineout Mag media arm, likely within a dedicated content or marketing department.

• The role will report to a Design Lead or Content Head, with potential to guide junior designers.

• Close collaboration is expected with content writers, editors, social media managers, and potentially product teams. Methodology:

• Dineout Mag's approach emphasizes creating original, high-quality content that highlights F&B experiences, rooted in Indian food culture but appealing to a global audience.

• Design methodology will likely be fast-paced, iterative, and data-informed, leveraging insights from social media engagement and content performance.

• Emphasis on storytelling through visuals, capturing the essence of restaurants, chefs, and culinary events.

Company Website: https://www.swiggy.com/ and https://www.dineout.co.in/ (Dineout Mag's content is integrated here and on its social channels).

📝 Enhancement Note: Swiggy is known for its innovative, fast-paced, and data-driven culture. Dineout Mag, as its media arm, likely adopts a similar approach, combining creative excellence with a keen understanding of audience engagement and content performance. The focus on "Indian food culture" and "global audience" suggests a need for culturally sensitive and aesthetically appealing design.

📈 Career & Growth Analysis

Operations Career Level: This is a senior individual contributor role, offering a stepping stone to a Design Lead or Art Director position within the media or marketing functions. It requires a strong balance of creative execution and strategic thinking.

Reporting Structure: The role likely reports to a Design Manager, Art Director, or Head of Content/Marketing within the Dineout Mag vertical. This provides exposure to strategic decision-making and cross-functional leadership.

Operations Impact: As a Senior Graphic Designer, the impact is directly tied to the visual appeal and effectiveness of marketing collateral, social media campaigns, and editorial content. Strong design directly influences brand perception, audience engagement, and ultimately, the success of Dineout Mag's content strategy and business objectives within the F&B ecosystem.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like branding, digital media design, or even explore motion graphics.

• Leadership Development: Potential to move into a Design Lead or Art Director role, managing projects and junior team members.

• Cross-Functional Exposure: Collaboration with various teams provides a broader understanding of the business and opportunities to contribute to broader marketing initiatives.

• Industry Exposure: Working with Swiggy and Dineout Mag offers exposure to the dynamic Indian F&B and tech sectors, with continuous learning opportunities.

📝 Enhancement Note: The "Senior Executive" title implies a path for growth within Swiggy's creative teams, possibly leading to managerial or specialized expert roles. The role's impact is crucial for brand perception and engagement within the competitive F&B media landscape.

🌐 Work Environment

Office Type: On-site in Mumbai. Swiggy typically fosters a dynamic and collaborative office environment, reflecting its tech-forward culture.

Office Location(s): Mumbai, Maharashtra, India. Specific office details would be provided upon inquiry or during the interview process.

Workspace Context:

• The workspace is expected to be modern, open, and conducive to collaboration, with access to necessary design tools and technology.

• Expect a fast-paced environment with regular team meetings, brainstorming sessions, and opportunities to interact with colleagues from diverse departments.

• The design team likely works with high-resolution displays, powerful workstations, and access to a wide range of software and digital assets. Work Schedule:

• Full-time, on-site role in Mumbai. Standard working hours will apply, but flexibility may be required during peak periods or for urgent project needs, common in media and content creation roles.

📝 Enhancement Note: Swiggy's office environments are generally designed to be energetic and collaborative. For a designer, this means access to resources and a team that values creative input and fast execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Design Challenge/Portfolio Review: A practical exercise or in-depth discussion of your portfolio, focusing on your process, problem-solving skills, and creative output. Candidates may be asked to present specific case studies.

• Cross-functional Interview: Discussion with potential collaborators from content, marketing, or post-production teams to assess communication and teamwork abilities.

• Hiring Manager Interview: A final discussion with the hiring manager to assess overall fit, career aspirations, and alignment with Swiggy's culture.

Portfolio Review Tips:

• Curate your portfolio to prominently feature work relevant to lifestyle, media, F&B, or digital content creation.

• For each project, clearly articulate the brief, your role, the design process, challenges faced, and the final outcome or impact. Use visual aids effectively.

• Include examples of both digital (social media, web) and print assets, showcasing versatility.

• Highlight your understanding of branding, typography, and color theory through your selections.

• Be prepared to discuss your design decisions and rationale confidently. Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clear communication and a structured approach to problem-solving.

• Demonstrate creativity within the given constraints and time limits.

• Be ready to present your solution, explaining your design choices and how they meet the objectives.

📝 Enhancement Note: The interview process will likely emphasize both creative talent and the ability to work within a fast-paced, collaborative, and brand-conscious environment. A strong portfolio that tells a story about your design process and impact is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and InDesign is essential for creating a wide range of digital and print assets.

• Figma: Crucial for collaborative design, prototyping, and managing design systems, reflecting modern digital design workflows.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts engagement metrics (e.g., click-through rates, social media shares, website traffic) is beneficial. Familiarity with basic analytics dashboards could be a plus. CRM & Automation:

• Not directly applicable to this role, but understanding how marketing collateral integrates with campaign management tools might be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable for this role. The ability to use these tools effectively for both detailed asset creation and collaborative workflows is key.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: Designing with the Dineout Mag audience in mind, ensuring content is engaging and relevant.

• Innovation: Constantly seeking new creative approaches and staying ahead of design trends.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Excellence: A commitment to producing high-quality, polished work that elevates the Swiggy brand.

• Agility: Adapting quickly to new briefs, feedback, and evolving project requirements in a fast-paced environment.

Collaboration Style:

• Expected to be highly collaborative, working closely with content creators, editors, and marketing teams.

• Open to feedback and iterative design processes, actively participating in team critiques and brainstorming sessions.

• A proactive approach to communication, ensuring stakeholders are informed and design solutions are well-understood.

📝 Enhancement Note: Swiggy's culture is often described as fast-paced, innovative, and focused on execution. Dineout Mag likely embodies this, requiring designers who are not only creative but also adaptable, collaborative, and results-oriented.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring innovative designs remain aligned with Swiggy and Dineout Mag's established brand guidelines.

• Fast-Paced Environment: Adapting to tight deadlines and managing multiple projects simultaneously in a dynamic media landscape.

• Evolving Trends: Staying current with rapidly changing design aesthetics and digital platform requirements.

• Cross-Functional Communication: Effectively translating diverse stakeholder needs into cohesive visual solutions.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to attend workshops or training on new design software, techniques, or specialization areas.

• Industry Exposure: Learning about the F&B and media industries through Swiggy's unique position.

• Mentorship: Potential to learn from experienced design leads and contribute to the growth of junior designers.

• Career Progression: Clear pathways to advance into leadership roles within the creative department.

📝 Enhancement Note: The challenges reflect the typical demands of a senior creative role within a large, fast-moving tech company's media arm. The growth opportunities are tied to skill development and career advancement within Swiggy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Focus on your process for adhering to constraints while still being innovative).

• "How do you approach a new design brief? Walk us through your typical workflow from receiving a brief to delivering the final asset." (Highlight your structured process, ideation, and execution phases).

• "Tell us about a challenging design project where you had to collaborate with non-designers. What were the challenges, and how did you ensure a successful outcome?" (Emphasize communication, problem-solving, and stakeholder management). Company & Culture Questions:

• "What do you know about Dineout Mag and Swiggy's role in the F&B ecosystem? How do you see design contributing to our mission?" (Research the company, its values, and the specific mission of Dineout Mag).

• "How do you stay updated with the latest design trends, particularly in the digital and F&B media space?" (Showcase your proactive learning and industry awareness).

• "Describe your experience mentoring or guiding junior designers. What is your approach to feedback and development?" (Prepare examples of leadership and team support). Portfolio Presentation Strategy:

• Select 3-5 of your strongest projects that best represent your skills for this role. Prioritize work relevant to media, lifestyle, or F&B if possible.

• For each project, prepare a concise narrative: the challenge, your role, your process (ideation, sketches, software used), the solution, and any measurable results or impact.

• Be ready to discuss your design choices, explaining your rationale behind color palettes, typography, and layout decisions.

• Practice presenting your portfolio smoothly and confidently, ensuring you stay within any allotted time.

📝 Enhancement Note: Preparation should focus on showcasing not just design skills but also strategic thinking, collaborative abilities, and a strong understanding of brand and media context.

📌 Application Steps

To apply for this Senior Executive - Graphic Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in digital and print design, branding, and any F&B or media-related projects. Ensure your portfolio is easily accessible and showcases your best work relevant to the role's requirements.

• Resume Optimization: Clearly state your years of experience and proficiency in Adobe Creative Suite and Figma. Quantify achievements where possible (e.g., "Designed social media campaign that increased engagement by X%").

• Interview Preparation: Practice presenting your portfolio and be ready to discuss your design process, problem-solving skills, and how you collaborate with teams. Research Swiggy and Dineout Mag thoroughly to understand their brand and content strategy.

• Company Research: Familiarize yourself with Swiggy's mission, Dineout Mag's content, and the Instagram profiles provided. Understand their visual language and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Swiggy during the application and interview process.