Senior Digital Product Designer (UX/UI)

📍 Job Overview

Job Title: Senior Digital Product Designer (UX/UI)

Company: itsme®

Location: Brussels, Belgium

Job Type: Full-Time

Category: Digital Product Design / UX/UI

Date Posted: September 20, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the user experience (UX) and user interface (UI) design for a leading digital identity solution used by millions across Europe.

• Collaborate with product managers, developers, and stakeholders to translate user needs and business goals into intuitive and engaging digital product designs.

• Create wireframes, wireflows, and prototypes using industry-standard tools like Figma, ensuring consistency with the established design system.

• Plan and execute user research and usability testing to gather insights that inform and validate design decisions, ensuring a user-centered approach.

• Contribute to the overall product experience and long-term design vision, advocating for user needs while balancing technical and business constraints.

📝 Enhancement Note: This role is critical for a scale-up like itsme®, which operates in the highly sensitive digital identity space. The Senior Digital Product Designer will be responsible for ensuring that complex technical features are translated into simple, secure, and accessible user experiences for a broad demographic, directly impacting user trust and adoption across multiple European countries.

📈 Primary Responsibilities

• Shape new features from concept to launch through close collaboration with product managers, solution architects, developers, and stakeholders.

• Clearly document and communicate design decisions to stakeholders across all levels, including leadership and development teams, fostering alignment and understanding.

• Contribute to the overall product experience and long-term design vision by ensuring a cohesive and user-centric approach across all digital touchpoints.

• Translate user needs and business goals into clear, intuitive, and engaging designs that are both functional and aesthetically pleasing.

• Create wireframes, wireflows, and high- and low-fidelity prototypes, primarily utilizing Figma, to visualize and iterate on design concepts.

• Ensure consistency with the company's design system while actively identifying opportunities for innovation and improvement where appropriate.

• Identify gaps in the existing design system and proactively build new or updated components to enhance design efficiency and consistency.

• Plan and conduct user research and usability testing, in conjunction with external UX research partners, to gather actionable insights and validate design decisions.

• Leverage user insights and data analytics to guide and support design choices, ensuring a data-informed design process.

• Advocate for user needs and accessibility compliance (European Accessibility Guidelines) while effectively balancing technical constraints and business objectives.

• Work closely with product managers and functional analysts during feature refinement to ensure all business and user needs are clearly understood and addressed.

• Collaborate closely with developers during the implementation phase to ensure the high-quality execution of designs, providing clear specifications and support.

• Stay current with emerging trends and best practices in UX/UI, product design, and user behavior to continuously enhance design quality and user satisfaction.

• Apply meaningful placeholder copy in designs to support the copywriting process, ensuring that content and design are integrated effectively.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end product design ownership, from conceptualization and research to implementation support and ongoing system evolution. The role requires not only strong design skills but also excellent communication, collaboration, and a strategic mindset to contribute to the company's ambitious growth and international expansion.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior roles.

Experience: Proven experience (5+ years) as a Digital Product Designer or in a similar role, with a strong emphasis on mobile app design and user-centered methodologies.

Required Skills:

• User-Centered Design: Solid understanding of user-centered design principles and UX best practices, with a proven ability to translate user needs into effective solutions.

• Mobile-First Design: Profound knowledge of mobile-first design patterns and best practices for designing intuitive and performant mobile applications.

• Design Tools Proficiency: Proficiency in industry-standard design tools such as Figma (primary) and Adobe Creative Suite (e.g., Photoshop, Illustrator).

• Prototyping & Wireframing: Ability to create clear wireframes, wireflows, and both high- and low-fidelity prototypes to visualize and test design concepts.

• User Research & Testing: Experience planning and conducting user research and usability testing to gather insights and validate design decisions.

• Design System Contribution: Experience working with and contributing to design systems, identifying gaps, and developing new components.

• Agile Development: Experience working within an agile development environment, understanding sprints, iterative development, and cross-functional team collaboration.

• Communication & Collaboration: Excellent collaboration and communication skills, with the ability to effectively communicate design concepts and rationale to cross-functional teams and stakeholders at all levels.

• Independent Work Management: Capable of managing workload independently while also demonstrating effective collaboration within a team environment.

• Accessibility Standards: Understanding and application of accessibility guidelines, specifically European Accessibility Guidelines, to ensure inclusive design.

Preferred Skills:

• Experience with specific analytics tools to interpret user behavior data.

• Familiarity with design thinking methodologies.

• Experience in the digital identity or FinTech sector.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better understand technical constraints.

• Experience with placeholder copy and working closely with copywriters.

📝 Enhancement Note: The required skills emphasize a blend of technical design proficiency, strategic thinking, user advocacy, and strong interpersonal abilities. The "5+ years" experience level suggests the need for a candidate who can not only execute but also guide and mentor, contributing to the team's overall design maturity and strategic direction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase a range of digital design projects, with a strong emphasis on mobile app design, demonstrating your end-to-end design process.

• Problem/Solution Articulation: Clearly articulate the user problem or business goal addressed in each project, followed by your design solution and the impact it achieved.

• Process Visualization: Include visual representations of your design process, such as user flows, wireframes, information architecture diagrams, and interactive prototypes.

• Tool Proficiency Showcase: Demonstrate your proficiency with key design tools, particularly Figma, through examples of complex interfaces, component libraries, or collaborative design files.

• User Research Integration: Highlight how user research and usability testing informed your design decisions, ideally with examples of insights gained and how they led to design iterations.

• Design System Examples: If possible, showcase contributions to or usage of design systems, demonstrating an understanding of consistency and scalability.

• Accessibility Considerations: Provide examples where accessibility was a key consideration in your design process and how you addressed it.

Process Documentation:

• Workflow Design: Detail how you approach designing user workflows, from initial ideation to detailed wireflows, ensuring logical progression and user clarity.

• Prototyping & Iteration: Explain your approach to creating prototypes, from low-fidelity mockups to high-fidelity interactive versions, and how you use them for testing and iteration.

• User Feedback Integration: Demonstrate how you incorporate user feedback and testing results into subsequent design iterations, showing a commitment to iterative improvement.

• Cross-functional Communication: Illustrate how you document and communicate design decisions to development teams, product managers, and stakeholders to ensure alignment and smooth implementation.

📝 Enhancement Note: For a senior role, the portfolio should go beyond just showcasing final UI screens. It needs to demonstrate a deep understanding of the design process, problem-solving capabilities, user advocacy, and the ability to collaborate effectively within a complex product development environment. The emphasis on Figma and mobile-first design indicates a need for practical, hands-on examples in these areas.

💵 Compensation & Benefits

Salary Range: Based on experience level (5-10 years), location (Brussels, Belgium), and the Senior Product Designer title within a growing scale-up in the tech sector, the estimated annual salary range is between €60,000 and €85,000 gross. This range accounts for regional cost of living, industry benchmarks for senior design roles, and the company's stated ambition to offer an "attractive compensation package."

Benefits:

• Attractive Compensation Package: A competitive salary and benefits package designed to attract and retain top talent.

• Hybrid Work Model: The flexibility to work remotely for up to 3 days per week, offering a balance between in-office collaboration and personal flexibility.

• Central Office Location: Offices located within walking distance of Brussels Central Station, providing excellent accessibility.

• Impactful Work: The opportunity to contribute to a product with significant societal impact, used by millions of citizens.

• Growth Environment: Being part of an enthusiastic, ambitious, and growing scale-up team, offering exposure to rapid development and innovation.

• Professional Development: An environment that encourages curiosity and learning, suggesting opportunities for skill development and staying current with industry trends.

Working Hours: The standard working hours are assumed to be 40 hours per week, typical for a full-time position in Belgium. The hybrid work arrangement offers flexibility within this structure.

📝 Enhancement Note: The salary estimate is based on research of similar Senior Digital Product Designer roles in Brussels, Belgium, considering companies in the technology and scale-up sectors. Benefits are derived directly from the job description, with an emphasis on aspects particularly valuable to design professionals seeking a dynamic and impactful role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Digital Identity Solutions and FinTech adjacent services. itsme® operates within the rapidly evolving landscape of digital trust and secure online interactions, making it a key player in digital transformation across Europe.

Company Size: 150+ team members and growing. This positions itsme® as a scale-up, offering the dynamism and rapid growth of a startup with the increasing structure and stability of a more established company. This size typically means opportunities for significant individual impact and cross-functional exposure.

Founded: Nine years ago (circa 2017, assuming the posting date of 2026). This indicates a company with a proven track record, having successfully scaled from inception to a significant market presence, but still retaining a relatively agile and innovative culture.

Team Structure: The role involves collaboration with product managers, solution architects, developers, and marketeers. While the exact size and structure of the design team aren't specified, it's implied to be integrated within product development squads. The reporting structure likely places the Senior Digital Product Designer within a product or design lead, with direct collaboration across engineering and product management. The company's emphasis on "connecting, mobilizing, and collaborating across ecosystems" suggests a highly cross-functional and networked team environment.

Methodology: The company's culture values "Impact," "Resourcefulness," "Curiosity," "Scale," and "Humility." This points towards a data-driven approach to product development, a focus on measurable outcomes, a proactive and learning-oriented mindset, and a collaborative, feedback-driven atmosphere. The mention of "agile development environment" indicates iterative processes, rapid feedback loops, and cross-functional team sprints.

Company Website: itsme-id.com

📝 Enhancement Note: The company culture at itsme® is characterized by a blend of ambitious growth and a strong sense of purpose. For a Senior Digital Product Designer, this means being part of a mission-driven organization that values innovation, user impact, and continuous learning. The scale-up environment suggests a fast-paced setting where adaptability and proactive problem-solving are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Digital Product Designer (UX/UI)," indicating a mid-to-senior level position. A senior designer is expected to have a strong command of UX/UI principles, a substantial portfolio of successful projects, and the ability to work independently. They are often expected to mentor junior designers, influence design strategy, and take ownership of complex features or product areas. In a scale-up, this level also implies a role in shaping processes and best practices as the company grows.

Reporting Structure: The Senior Digital Product Designer will collaborate closely with product managers, solution architects, developers, and marketeers. They will likely report to a Design Lead, Head of Product, or a similar senior role within the product organization. The emphasis on cross-functional collaboration means direct interaction with individuals across various departments, fostering a holistic understanding of the product lifecycle.

Operations Impact: The impact of this role is significant and direct. By shaping the user experience of the itsme® app, the designer directly influences user adoption, trust, satisfaction, and retention for millions of users across Europe. Effective UX/UI design is paramount in the digital identity space, where security, ease of use, and accessibility are critical for societal adoption and regulatory compliance. The designer's work directly contributes to the company's mission and its goal of becoming an internationally leading player.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Design Manager role as the company expands its product and design teams.

• Specialization: Opportunity to deepen expertise in specific areas such as user research, interaction design, or accessibility within the digital identity domain.

• Product Strategy Influence: As a senior member, influence the long-term product roadmap and design vision, contributing strategic insights beyond day-to-day design execution.

• Cross-functional Mentorship: Opportunity to mentor junior designers and collaborate closely with product and engineering to elevate the overall product development process.

• International Exposure: Contribute to product localization and adaptation for various European markets, gaining experience in international product design.

📝 Enhancement Note: The senior level implies a need for candidates who can not only execute high-quality design work but also contribute strategically to the product's evolution and the growth of the design function within itsme®. The scale-up environment offers a dynamic path for career progression and significant impact.

🌐 Work Environment

Office Type: The company offers offices located within walking distance from Brussels Central Station. This suggests a modern, accessible, and potentially collaborative workspace designed to facilitate team interaction.

Office Location(s): Brussels, Belgium. The central location in Brussels, a major European capital, ensures good connectivity and access to talent.

Workspace Context:

• Collaborative Hub: The office serves as a central point for in-person collaboration, team meetings, workshops, and brainstorming sessions, fostering a strong team dynamic.

• Hybrid Flexibility: With the ability to work remotely 3 days a week, the workspace context combines the benefits of focused individual work at home with the dynamic, interactive environment of the office.

• Tools & Technology: Access to industry-standard design tools like Figma and Adobe CS is expected, supporting efficient and high-quality design work. The environment likely encourages the adoption of new tools and technologies that enhance productivity and collaboration.

• Cross-functional Interaction: The workspace is designed to encourage frequent interaction with product managers, developers, and other stakeholders, promoting a cohesive product development culture.

Work Schedule: The standard work schedule is likely 40 hours per week. The hybrid model provides flexibility, allowing employees to structure their week to balance in-office days with remote work, optimizing for both focused design tasks and collaborative activities.

📝 Enhancement Note: The work environment at itsme® is a blend of structured office collaboration and flexible remote work, catering to modern professional needs. The central Brussels location is a significant advantage for accessibility and talent attraction, while the hybrid model supports work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess basic qualifications and design experience.

• Portfolio Presentation & Discussion: A session where you present selected case studies from your portfolio, detailing your design process, problem-solving approach, and the impact of your work. This is a crucial step to evaluate your senior-level thinking.

• Skills-Based Interview: Questions focused on UX/UI principles, design methodologies, tool proficiency (especially Figma), user research techniques, and experience with agile development.

• Cross-functional Collaboration Interview: Discussions about your experience working with product managers, developers, and stakeholders, assessing your communication and collaboration skills.

• Cultural Fit Interview: An assessment of how well your values and working style align with itsme®'s core values (Impact, Resourcefulness, Curiosity, Scale, Humility).

• Final Interview: Potentially with senior leadership to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best represent your skills in mobile app design, user-centered approaches, and problem-solving. Ensure variety if possible.

• Tell a Story: For each case study, clearly articulate the problem, your role, your process, the solutions you designed, the rationale behind your decisions, and the measurable outcomes or impact.

• Show, Don't Just Tell: Use visuals effectively – wireframes, user flows, interactive prototypes (links are great), high-fidelity mockups, and any user research insights.

• Highlight Figma Proficiency: Demonstrate advanced Figma usage, such as component libraries, design system contributions, or complex prototyping.

• Emphasize Senior-Level Thinking: Showcase strategic thinking, problem-solving beyond UI execution, and how you influenced product direction or user outcomes.

• Be Prepared for "Why": Be ready to explain why you made specific design choices and how they align with user needs and business goals.

• Address Accessibility: Clearly explain how you incorporated accessibility principles into your designs.

Challenge Preparation:

• Design Exercise: You may be given a small design challenge or a hypothetical problem to solve, either as a take-home assignment or during an interview. Prepare to apply your standard design process.

• Figma Skills: Be ready to demonstrate your Figma skills live or through your portfolio.

• Problem-Solving: Practice articulating your approach to ambiguous problems, breaking them down, and outlining potential design solutions and validation methods.

• Communication: Prepare to clearly articulate your thought process and design rationale under pressure.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of design skills, process, collaboration, and cultural alignment. The portfolio review is a critical component, requiring candidates to demonstrate not just design execution but also strategic thinking and a deep understanding of user-centered methodologies. Preparation should focus on showcasing impact and a mature design approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and collaboration. Proficiency in Figma's advanced features, including component libraries, variants, auto layout, and collaborative workflows, is essential.

• Adobe Creative Suite (CS): Likely used for asset creation, image editing, and potentially other graphic design tasks. Specific applications like Photoshop and Illustrator may be relevant.

Analytics & Reporting:

• User Analytics Platforms: While not explicitly named, experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms for tracking user behavior, engagement, and conversion rates is highly beneficial for data-informed design.

• User Feedback Tools: Experience with tools for collecting and analyzing user feedback, such as surveys, in-app feedback widgets, or dedicated platforms.

CRM & Automation:

• Project Management Tools: Familiarity with agile project management tools like Jira, Asana, or Trello for managing tasks, sprints, and team workflows.

• Collaboration Platforms: Tools such as Slack or Microsoft Teams for daily communication and team coordination.

• User Research Platforms: Experience with platforms for conducting or managing user research and usability testing (potentially external partners).

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement for this role. The company relies on this tool for its entire design workflow. While other tools are not explicitly listed, a strong candidate will have experience with related technologies that support a modern product development lifecycle, including user analytics and collaboration tools.

👥 Team Culture & Values

Operations Values:

• Impact: A strong emphasis on creating tangible, positive influence through design, leading by example and demonstrating the value of UX/UI. This means focusing on user outcomes and business results.

• Resourcefulness: The ability to connect, mobilize resources, and collaborate effectively across different teams and potentially external partners to achieve goals. This involves creative problem-solving and leveraging available assets.

• Curiosity: A mindset of continuous exploration, learning, and challenging the status quo. This encourages experimentation, seeking new knowledge, and pushing design boundaries.

• Scale: Building strong foundations and scalable solutions that support sustainable growth. This applies to design systems, processes, and the overall product architecture.

• Humility: Respecting others, actively listening, and embracing feedback as an opportunity for personal and professional growth. This fosters a collaborative and supportive team environment.

Collaboration Style:

• Cross-functional Integration: Designs are developed collaboratively with product managers and engineers, ensuring that user needs, business goals, and technical feasibility are aligned from the outset.

• Feedback-Driven: An open culture where feedback is actively sought and given, contributing to iterative design improvements and professional development.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team and wider organization to foster collective growth and efficiency.

• Agile & Iterative: Working in an agile manner means frequent collaboration, rapid iteration based on feedback, and a focus on delivering value incrementally.

📝 Enhancement Note: The company's core values are deeply integrated into its culture and operational practices. For a Senior Digital Product Designer, embodying these values means not just executing design tasks but also contributing to a culture of continuous improvement, user advocacy, and collaborative innovation within the product team and the broader organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Technical Constraints: In the digital identity space, security and regulatory compliance are paramount, often presenting complex technical challenges that must be translated into user-friendly interfaces.

• Scaling Design Systems: As the company grows and expands into new markets, maintaining and evolving the design system to ensure consistency and efficiency across diverse user bases and contexts will be a continuous challenge.

• User Trust and Security: Designing for digital identity requires building and maintaining user trust. Any perceived security flaws or usability issues can significantly impact adoption and reputation.

• Internationalization: Adapting designs for different European markets, considering language, cultural nuances, and varying user expectations, presents a significant design challenge.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Deepen expertise in areas like micro-interactions, animation, advanced prototyping, and user psychology.

• Design Leadership Skills: Develop mentorship, strategic planning, and team management capabilities, preparing for potential leadership roles.

• Industry Trends & Research: Stay at the forefront of digital identity solutions, privacy regulations, and emerging UX/UI technologies through conferences, workshops, and continuous learning.

• Cross-functional Acumen: Gain deeper insights into product management, engineering, and business strategy through close collaboration, broadening your understanding of the product lifecycle.

📝 Enhancement Note: The challenges presented are inherent to operating in the sensitive and rapidly evolving digital identity sector. Successfully navigating these challenges will require strong problem-solving skills, adaptability, and a commitment to continuous learning, all of which are supported by the company's growth and development opportunities.

💡 Interview Preparation

Strategy Questions:

• Product Vision & Strategy: "How would you approach designing a new feature for a digital identity app that aims to increase user engagement while maintaining stringent security protocols?" (Focus on user needs, security considerations, iterative design, and validation methods.)

• Design Process & Methodology: "Describe your process for tackling a complex UX problem from initial research to final handoff. How do you incorporate user feedback and iterate on designs?" (Highlight your structured approach, tool usage, and emphasis on user validation.)

• Problem Solving & Innovation: "Imagine a scenario where user adoption in a new European market is lower than expected. What design-led strategies would you explore to understand and address this challenge?" (Demonstrate analytical thinking, research skills, and creative problem-solving.)

Company & Culture Questions:

• Value Alignment: "How do the itsme® core values (Impact, Resourcefulness, Curiosity, Scale, Humility) resonate with your personal working philosophy and design approach?" (Connect your past experiences and values to their stated principles.)

• Collaboration & Teamwork: "Describe a challenging cross-functional collaboration you experienced. How did you navigate disagreements and ensure a successful outcome for the product?" (Showcase your communication, negotiation, and teamwork skills.)

• Impact Measurement: "How do you measure the success of your design solutions, particularly in terms of user satisfaction and business impact?" (Discuss metrics, KPIs, and how you link design work to tangible results.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your specific role and contributions, your design process, key decisions and their rationale, the final solution, and the measurable impact or outcomes.

• Focus on Process, Not Just Pixels: Emphasize how you arrived at your solutions. Show wireframes, user flows, prototypes, and explain the user research or testing that informed your decisions.

• Highlight Figma Expertise: Be prepared to discuss your advanced techniques in Figma, such as creating design systems, complex prototyping, or collaborative workflows.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs you made, and how you handled challenges or feedback.

• Tailor to itsme®: Briefly explain why your chosen projects are relevant to itsme®'s mission and the digital identity space.

📝 Enhancement Note: Interview preparation should focus on clearly articulating your design process, demonstrating strategic thinking, highlighting your user advocacy, and showcasing your ability to collaborate effectively within an agile, scale-up environment. The portfolio presentation is a key opportunity to prove your senior-level capabilities.

📌 Application Steps

To apply for this Senior Digital Product Designer position:

• Submit your application through the provided application link on itsme.recruitee.com.

• Curate Your Portfolio for Impact: Select 3-4 of your strongest projects, focusing on mobile app design, user-centered problem-solving, and measurable outcomes. Ensure your portfolio clearly demonstrates your Figma proficiency and your design process, including user research and iteration.

• Tailor Your Resume: Highlight your 5+ years of experience in digital product design, emphasizing your contributions to mobile applications and your experience with agile environments. Use keywords such as UX/UI, Figma, user research, prototyping, and design systems.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on telling a compelling story about the problem, your solution, your process, and the impact. Be ready to articulate the "why" behind your design decisions and your collaborative approach.

• Research itsme®: Understand their mission, product, and core values. Consider how your design philosophy and experience align with their goal of becoming an internationally leading player in digital identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.