Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Nearmap

Location: Barangaroo, New South Wales, Australia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-11-05T01:32:08.174

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• This role is central to Nearmap's brand custodianship, ensuring a cohesive and compelling visual identity across all global touchpoints, with a strong emphasis on supporting Growth Marketing campaigns.

• The Senior Creative Designer will lead the conceptualization and execution of visual identities for global campaigns, encompassing digital ads, event booths, and other marketing collateral, directly impacting brand awareness and engagement metrics.

• A key aspect involves fostering a robust design culture within Nearmap, collaborating with cross-functional teams to optimize design processes and ensure customer-centricity in all creative outputs.

• The position demands a proactive approach to pushing Nearmap's visual identity forward, including the evolution of templates, guidelines, and design processes, while integrating external design thinking and innovative trends.

📝 Enhancement Note: While the original listing is for a Creative Designer, the emphasis on campaign performance data, cross-functional collaboration with marketing and GTM teams, and driving brand awareness aligns strongly with the strategic and operational aspects of Marketing Operations and Creative Operations roles. The "Senior" title and responsibility for leading creative vision and processes further solidify this categorization.

📈 Primary Responsibilities

• Lead the creative vision and execution for 5 global marketing campaigns, ensuring a high standard of visual identity across all digital and print assets, from initial concept through to final delivery.

• Own and meticulously maintain brand guidelines across all platforms, working closely with digital design teams to ensure absolute consistency and brand integrity.

• Drive brand awareness, thought leadership, and audience engagement through compelling visual storytelling and innovative design solutions for Nearmap's property intelligence solutions.

• Collaborate with cross-functional teams, including Marketing, GTM, and Product Design, to align visual language, share research, and uphold UX principles.

• Manage the full design lifecycle, including ideation, execution, and oversight of outsourced work, ensuring timely and high-quality delivery of all creative projects.

• Utilize campaign performance data and analytics to inform and refine creative decisions, moving beyond personal taste to data-driven design optimization.

• Champion and evolve Nearmap's visual identity, including the development of new templates, updated guidelines, and streamlined design processes to enhance efficiency and impact.

• Introduce and integrate external design thinking, emerging trends, tools, and techniques to keep Nearmap's creative output innovative and industry-leading.

• Act as a key stakeholder in bridging the gap between brand identity and product design, fostering shared understanding of UX principles and visual language.

• Develop and present creative concepts to stakeholders, effectively communicating the rationale and potential impact of design decisions on campaign objectives and brand perception.

📝 Enhancement Note: The responsibilities have been expanded to detail the operational aspects of managing global campaigns, maintaining brand consistency through process, and using data for decision-making, which are critical in a senior operations-focused role.

🎓 Skills & Qualifications

Education: University degree in Design, Marketing, Communications, or equivalent professional experience.

Experience: 5+ years of demonstrated experience in designing and executing integrated marketing campaigns across digital, print, and social media, with a preference for global scope.

Required Skills:

• Brand Identity Management: Expertise in developing, maintaining, and evolving comprehensive brand guidelines to ensure consistent visual representation across all touchpoints.

• Integrated Campaign Design: Proven ability to create compelling design assets for multi-channel marketing campaigns, including digital ads, social media content, event collateral, and print materials.

• Digital Design Proficiency: Strong command of digital design principles and execution, with a focus on user experience and engagement for online platforms.

• Print Design Expertise: Solid understanding of print production processes, typography, color theory, and layout for high-quality physical collateral.

• Design Software Proficiency: Advanced skills in Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), and Canva.

• Motion Design & Storyboarding: Competency in creating dynamic visual content, including motion graphics and storyboards, to enhance campaign narratives.

• Design Fundamentals: Deep understanding of typography, color theory, layout principles, and visual hierarchy to create impactful and aesthetically pleasing designs.

• Cross-functional Collaboration: Excellent communication and relationship-building skills to effectively partner with marketing, GTM, product design, and other internal teams.

• Project & Vendor Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and effectively oversee external designers and vendors.

• Data-Informed Creativity: Capacity to analyze campaign performance data and use insights to refine creative strategies and improve design outcomes.

Preferred Skills:

• Global Campaign Experience: Prior experience designing for diverse international markets and understanding of cultural nuances in design.

• GTM Strategy Alignment: Understanding of Go-To-Market (GTM) strategies and how creative assets can best support sales enablement and market penetration.

• Product Design Collaboration: Experience working closely with product design teams to ensure a unified brand and user experience across product interfaces and marketing materials.

• Creative Process Optimization: Ability to identify inefficiencies in design workflows and propose/implement solutions for improved speed and quality.

• Trend Analysis: Proactive engagement with emerging design trends, tools, and techniques to maintain Nearmap's competitive creative edge.

📝 Enhancement Note: The skills list has been expanded to include operations-centric abilities like "Creative Process Optimization" and "Data-Informed Creativity," which are crucial for a senior role influencing workflow and effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Detailed examples of integrated marketing campaigns designed from concept to completion, showcasing strategic thinking, execution across multiple channels (digital, print, social), and measurable outcomes.

• Brand Guideline Evolution: Demonstrations of how you've developed, maintained, or evolved brand guidelines, illustrating your understanding of brand consistency and strategic adaptation.

• Cross-functional Collaboration Examples: Projects where you've successfully collaborated with marketing, sales, product, or other departments, highlighting your ability to translate diverse needs into cohesive creative solutions.

• System & Tool Utilization: Evidence of proficiency in key design tools (Figma, Adobe Creative Cloud, Canva) and how you've leveraged them to achieve specific design objectives or streamline workflows.

• Data-Driven Design Impact: Examples where you've used campaign performance data or user feedback to inform design decisions and demonstrate a tangible impact on campaign effectiveness or brand perception.

Process Documentation:

• Workflow Design & Optimization: Ability to document and articulate design workflows, identifying bottlenecks and proposing optimizations for efficiency and quality, particularly in the context of global campaign execution.

• Briefing & Brief Response: Examples of how you approach creative briefs, including your process for clarifying requirements, challenging assumptions, and developing strategic creative responses.

• Asset Production & Management: Documentation or examples of how you manage the production pipeline for various creative assets, including version control, asset delivery, and coordination with external resources.

• Brand Consistency Auditing: Methodologies for auditing creative assets to ensure adherence to brand guidelines and identify areas for improvement or standardization.

📝 Enhancement Note: This section has been tailored to reflect the operational demands of a senior role, emphasizing the need for documented processes, case studies demonstrating strategic impact, and proficiency in managing complex creative workflows across multiple platforms and regions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Creative Designer with 5-10 years of experience in Sydney, Australia, the estimated annual salary range is AUD $100,000 - $140,000. This estimate considers the cost of living in Sydney, the specialized nature of the role (global campaigns, brand leadership), and the company's industry (Technology/Proptech).

Benefits:

• Annual Leave: Standard provision for paid time off.

• "YOU" Days: 4 additional paid days off per year, offering flexibility and encouraging work-life balance without requiring specific reasons.

• Company-Sponsored Volunteering: Paid time off to engage in community service and give back.

• Generous Parental Leave: Comprehensive policies to support employees during family growth.

• Work from Overseas Policy: Opportunity to work remotely from a list of approved international cities.

• Discounted Private Health Insurance: Access to subsidized health insurance plans.

• Wellbeing and Technology Allowance: Financial support for maintaining personal wellbeing and acquiring necessary technology.

• Annual Flu Vaccinations: On-site or subsidized vaccinations to promote employee health.

• Hybrid Work Flexibility: The role offers hybrid flexibility, allowing for a blend of in-office and remote work.

• In-Office Perks: Stocked kitchen with snacks, catered lunches on Tuesdays and Thursdays, and on-site shower facilities.

• Nearmap Subscription: Access to the company's core product for personal use and understanding.

Working Hours: The role is structured around a standard 40-hour work week, with hybrid flexibility allowing for a balance between in-office collaboration and remote work. Specific daily hours may vary based on team needs and project deadlines, with an expectation of responsiveness during core business hours.

📝 Enhancement Note: A salary range has been estimated based on the provided location, experience level, and industry. The benefits have been detailed, highlighting aspects particularly attractive to creative and operations professionals, such as flexibility and wellbeing support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Property Intelligence and Geospatial Solutions. Nearmap operates in a rapidly evolving tech sector, providing aerial imagery, AI-driven analytics, and geospatial tools that are transforming industries like construction, insurance, and government. This context implies a need for adaptable, data-driven, and forward-thinking creative solutions.

Company Size: Nearmap is a publicly traded company with a significant global presence, indicating a structured yet dynamic work environment. This size often means established processes but also opportunities for impact and growth within various departments.

Founded: Nearmap was founded in 2008. This history suggests a company that has matured beyond its startup phase, establishing robust operational frameworks while retaining an innovative spirit necessary to lead in the competitive geospatial technology market.

Team Structure:

• Brand and Content Team: The Senior Creative Designer will be a key member, likely reporting into a Brand Manager or Head of Content. This team is responsible for the overall narrative, visual identity, and content strategy of Nearmap.

• Marketing and GTM Collaboration: Close partnership with Growth Marketing, Demand Generation, and Go-To-Market teams, requiring seamless integration of creative assets into broader marketing and sales strategies.

• Cross-functional Partnerships: Collaboration extends to Product Design, UX, and potentially Engineering, fostering a unified brand experience across all company touchpoints. The structure encourages a collaborative rather than siloed approach to creativity and brand management.

Methodology:

• Data-Driven Brand Strategy: Emphasis on using campaign performance data, market insights, and customer feedback to inform creative decisions and strategic direction, moving beyond subjective preferences.

• Agile Creative Development: Likely involves iterative design processes, rapid prototyping, and continuous feedback loops to ensure creative output remains relevant and effective in a fast-paced market.

• Design System Thinking: A focus on building and maintaining reusable design components, templates, and guidelines to ensure consistency, efficiency, and scalability of creative assets globally.

• Customer-Centric Design: A core principle is ensuring that all creative work resonates with and serves the needs of Nearmap's target audiences, contributing to a positive customer journey.

Company Website: https://www.nearmap.com/

📝 Enhancement Note: The company context has been elaborated to provide a richer understanding of Nearmap's industry, size, and history, and how these factors influence the creative operations environment and expectations for the Senior Creative Designer role.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level position within the creative and marketing operations functions. It signifies a transition from individual contribution to leadership in creative quality, brand stewardship, and process innovation. The "Senior" title implies a responsibility for mentoring, guiding junior designers (if applicable), and influencing strategic creative direction.

Reporting Structure: The Senior Creative Designer will likely report to a Brand Manager, Head of Content, or potentially a Director of Marketing. This position will collaborate closely with Marketing leadership, GTM teams, and Product Design to ensure alignment and integration of creative efforts with business objectives.

Operations Impact: The role's impact is significant, directly influencing Nearmap's brand perception, market differentiation, and the effectiveness of marketing campaigns. By ensuring creative quality and consistency, the Senior Creative Designer contributes to stronger brand recognition, enhanced customer engagement, and ultimately, supports revenue generation through more impactful marketing initiatives.

Growth Opportunities:

• Creative Leadership Expansion: Potential to grow into a Creative Director role, overseeing larger teams and broader creative strategies for Nearmap globally.

• Specialization in Brand Strategy: Opportunity to deepen expertise in brand architecture, brand storytelling, and developing long-term brand equity for a technology-forward company.

• Operations Process Improvement: Develop skills in optimizing creative workflows, implementing design systems, and leveraging technology to enhance creative team efficiency and output.

• Cross-functional Influence: Gain experience influencing GTM strategies and product design through strong creative insights and collaboration, becoming a key strategic partner across departments.

• Industry Expertise Development: Deepen knowledge in the property intelligence and geospatial technology sectors, allowing for more informed and impactful creative solutions.

📝 Enhancement Note: This analysis focuses on the career trajectory and operational influence specific to a senior creative role within a tech company, highlighting growth pathways beyond pure design execution.

🌐 Work Environment

Office Type: Nearmap offers a hybrid work model. This means the role involves a combination of working from the company's modern office in Barangaroo, Sydney, and working remotely. The office environment is designed to foster collaboration and innovation.

Office Location(s): The primary office is located at 100 Barangaroo Avenue, Barangaroo, NSW 2000, Australia. This prime Sydney CBD location offers excellent accessibility and proximity to business amenities.

Workspace Context:

• Collaborative Hub: The office provides a space for team meetings, brainstorming sessions, and in-person collaboration with colleagues from marketing, GTM, and other departments, essential for aligning creative vision.

• Technology-Rich Environment: Access to necessary design software, hardware, and potentially advanced creative tools to support high-quality output. The hybrid model implies robust remote work infrastructure.

• Team Interaction: Opportunities for spontaneous interactions, knowledge sharing, and building strong working relationships with fellow creatives, marketers, and product teams, fostering a sense of community and shared purpose.

Work Schedule: The hybrid arrangement allows for flexibility, typically involving 2 days per week in the office. Specific in-office days might be determined by team needs or departmental collaboration schedules. The core work hours will align with Australian business hours, with potential for occasional adjustments to accommodate global campaign needs or urgent requests.

📝 Enhancement Note: The work environment description emphasizes the hybrid nature and the operational implications of collaborating across remote and in-office settings, as well as the specific benefits of the Sydney office location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's core requirements.

• Creative Assessment/Portfolio Review: A deeper dive into your portfolio, likely with a discussion led by the hiring manager or a senior member of the creative/marketing team. Be prepared to walk through your work, explain your design process, and articulate the strategic rationale behind your creative decisions, especially for campaign work.

• Skills-Based Challenge: You may be asked to complete a short design exercise or a brief case study related to Nearmap's business or a hypothetical campaign. This assesses your practical skills, problem-solving abilities, and how you approach creative briefs under time constraints.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, GTM, and potentially Product Design to evaluate your collaboration style, communication skills, and ability to integrate creative vision with business objectives.

• Final Interview: A concluding conversation with senior leadership to assess cultural fit, strategic thinking, and long-term potential within Nearmap.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize integrated campaigns, work demonstrating brand guideline application/evolution, and examples where you've used data to drive creative decisions.

• Showcase Process, Not Just Product: For each project, clearly outline the brief, your role, your strategic approach, the challenges faced, your design process, and the measurable results or impact. Use visuals to illustrate key stages.

• Highlight Data-Driven Insights: If possible, include metrics demonstrating the success of your creative work (e.g., increased engagement, conversion rates, brand recall). Explain how data informed your design choices.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Cloud, and Canva, and how you leverage these tools effectively.

• Tailor to Nearmap: Research Nearmap's current branding, marketing campaigns, and target audience. Show how your skills and aesthetic align with their needs and how you can contribute to pushing their visual identity forward.

Challenge Preparation:

• Understand the Business: Familiarize yourself with Nearmap's property intelligence solutions, target industries (construction, insurance, government), and competitive landscape.

• Grasp the Brief: If given a challenge brief, dissect it thoroughly. Identify the core objective, target audience, key message, and any constraints.

• Think Operationally: Consider how your design solution would be implemented across different channels, managed within Nearmap's processes, and measured for effectiveness.

• Focus on Brand Alignment: Ensure any proposed creative solution is consistent with Nearmap's existing brand guidelines, while also demonstrating your ability to innovate within those parameters.

📝 Enhancement Note: This section provides detailed, actionable advice specifically for a creative operations role, focusing on portfolio content, process demonstration, and strategic alignment with business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Proficiency in its advanced features for UI/UX and component-based design is expected.

• Adobe Creative Cloud: Deep expertise required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print production).

• Canva: Competency in using Canva for quick asset creation, social media graphics, and potentially empowering less design-savvy colleagues with branded templates.

Analytics & Reporting:

• Campaign Performance Platforms (e.g., Google Analytics, marketing automation tools): Ability to interpret data from these platforms to understand how creative assets are performing and to inform future design decisions.

• Data Visualization Tools (e.g., Tableau, Power BI - basic familiarity): Understanding how to interpret dashboards and reports that may present campaign metrics.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo - understanding): Familiarity with how marketing automation platforms are used to deliver campaigns, and how creative assets integrate into automated workflows.

• Project Management Software (e.g., Asana, Jira, Trello): Experience using these tools for task management, workflow tracking, and team collaboration on creative projects.

Integration & Workflow:

• Digital Asset Management (DAM) Systems: Familiarity with systems used for organizing, storing, and distributing creative assets.

• Collaboration Platforms (e.g., Slack, Microsoft Teams): Essential for day-to-day communication and cross-functional collaboration.

📝 Enhancement Note: The tools listed are directly relevant to a Senior Creative Designer role, with an emphasis on design software and an understanding of how creative output integrates with marketing technology stacks and operational workflows.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, impactful, and aesthetically superior design work that elevates the Nearmap brand.

• Collaboration & Partnership: Fostering strong working relationships with marketing, GTM, product, and other teams, viewing creative as a partner in achieving business objectives.

• Data-Driven Decision Making: Valuing insights from campaign performance and user feedback to guide creative strategy and ensure effectiveness.

• Innovation & Curiosity: Encouraging exploration of new design trends, tools, and techniques to keep Nearmap's visual identity fresh and competitive.

• Brand Stewardship: Acting as a dedicated guardian of the Nearmap brand, ensuring consistency, integrity, and positive perception across all touchpoints.

• Efficiency & Process Improvement: A proactive approach to optimizing design workflows, leveraging technology, and implementing best practices to enhance productivity and output quality.

Collaboration Style:

• Proactive and Consultative: Engaging early with stakeholders to understand needs, offer creative solutions, and provide strategic input, rather than simply executing directives.

• Transparent Communication: Openly sharing ideas, progress, and challenges, and providing clear rationale for design decisions.

• Feedback-Oriented: Actively seeking and providing constructive feedback to foster continuous improvement within the creative team and with cross-functional partners.

• Solution-Focused: Addressing challenges with a problem-solving mindset, aiming to find innovative and effective creative solutions that align with business goals.

📝 Enhancement Note: The team culture and values are framed through an operations lens, emphasizing efficiency, data, and collaborative processes alongside creative quality.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The ongoing challenge of maintaining a cohesive global brand identity while pushing creative boundaries and adapting to new trends and campaign needs.

• Global Campaign Execution: Coordinating and ensuring consistent creative quality across multiple international markets, each with potentially unique cultural nuances and media landscapes.

• Integrating Creative with Evolving Technology: Keeping pace with advancements in design tools, AI in creative, and digital marketing technologies to maintain a competitive edge.

• Demonstrating ROI of Creative: Quantifying the impact of design on campaign performance and business outcomes, requiring strong analytical skills and effective communication of results.

• Cross-functional Alignment: Navigating diverse stakeholder needs and priorities to ensure creative solutions effectively serve multiple departmental objectives.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to master new features or specialized software within Figma, Adobe Creative Cloud, or emerging design technologies.

• Brand Strategy Workshops: Deepen understanding of brand architecture, positioning, and long-term brand building through internal or external training.

• GTM and Marketing Strategy Immersion: Gain a more profound understanding of marketing operations, demand generation tactics, and sales enablement strategies to better align creative output.

• Industry Conferences & Webinars: Participation in events focused on design, marketing, and technology to stay abreast of industry best practices and emerging trends.

• Mentorship and Leadership Development: Opportunities to mentor junior designers and develop leadership skills through project ownership and team collaboration.

📝 Enhancement Note: This section outlines potential challenges and growth areas specifically relevant to a senior creative operations role in a dynamic tech company, framing them as opportunities for development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a global marketing campaign, from initial brief to final asset delivery. How do you ensure brand consistency across diverse markets?" (Focus on process, global considerations, and brand integrity).

• "How do you use campaign performance data to inform your creative decisions? Can you provide an example where data led you to pivot your design approach?" (Highlight data-driven decision-making and adaptability).

• "Walk us through your experience in managing external designers or agencies. What are the key factors for successful outsourcing and quality control?" (Demonstrate project management and vendor oversight skills).

• "How do you approach building bridges between brand design and product design? What principles do you believe are essential for a unified visual language across a company?" (Showcase understanding of integrated design and cross-functional collaboration). Company & Culture Questions:

• "What interests you specifically about Nearmap and our role in the property intelligence industry?" (Research Nearmap's mission, products, and market position).

• "How do you foster a culture of strong design thinking and innovation within a team or organization?" (Share experiences in advocating for design and driving creative excellence).

• "Describe a time you had to challenge a creative brief or a stakeholder's design opinion. How did you handle it, and what was the outcome?" (Illustrate your ability to provide constructive feedback and defend design decisions with rationale).

• "How do you stay current with design trends, tools, and competitor activities in the tech and geospatial space?" (Showcase your genuine curiosity and commitment to continuous learning). Portfolio Presentation Strategy:

• Storytelling is Key: Frame each project as a narrative: the challenge, your strategic solution, the execution, and the impact.

• Quantify Success: Wherever possible, use metrics to demonstrate the effectiveness of your creative work. Even if exact numbers aren't available, discuss the intended impact and how success would be measured.

• Showcase Process: Be prepared to discuss your thought process, the tools you used, and how you overcame any obstacles. This is crucial for demonstrating operational understanding.

• Highlight Collaboration: Mention how you worked with other teams or stakeholders to achieve the final outcome.

• Be Concise and Focused: Respect the interviewer's time. Clearly articulate the most important aspects of each project.

📝 Enhancement Note: These interview questions and preparation tips are specifically tailored for a senior creative role with operational responsibilities, focusing on strategic thinking, process, and quantifiable impact.

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📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided SmartRecruiters link.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 integrated marketing campaign examples, showcasing your ability to manage global creative execution, maintain brand consistency, and use data to inform design.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in integrated marketing design, proficiency in Figma, Adobe Creative Cloud, and Canva, and any experience managing external designers or driving brand initiatives. Use keywords such as "brand identity," "campaign design," "visual hierarchy," and "cross-functional collaboration."

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you measure creative impact. Prepare specific examples for strategy, collaboration, and data-informed design questions. Rehearse your portfolio walkthrough, focusing on storytelling and quantifiable results.

• Company Research: Deeply research Nearmap's property intelligence solutions, target industries, recent marketing campaigns, and company values. Understand their competitive landscape and how your creative vision can contribute to their growth and brand leadership.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.