Senior Creative Designer - 12 mth FTH

📍 Job Overview

Job Title: Senior Creative Designer - 12 mth FTH

Company: Nearmap

Location: Barangaroo, New South Wales, Australia

Job Type: Full-time, Temporary

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-28

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the creative vision and visual identity for Nearmap's brand across all global touchpoints, ensuring cohesive and compelling brand representation.

• Drive the creation of impactful visual assets for growth marketing campaigns and broader brand initiatives, aiming to boost brand awareness, thought leadership, and audience engagement.

• Collaborate closely with marketing, Go-To-Market (GTM) teams, and Product Design to foster an efficient and customer-centric design process.

• Uphold and advance Nearmap's visual identity, including templates, guidelines, and operational processes, while integrating external design thinking and best practices.

📝 Enhancement Note: This role is critical for maintaining and evolving Nearmap's brand presence in the competitive property intelligence market. The emphasis on "12 mth FTH" suggests a fixed-term contract, likely to support a specific project or a period of intensive campaign work, requiring a candidate who can quickly integrate and deliver high-impact creative solutions. The role bridges brand strategy and execution, with a strong focus on measurable campaign performance.

📈 Primary Responsibilities

• Own and elevate the creative quality bar across all campaign materials and brand touchpoints, ensuring alignment with Nearmap's strategic objectives.

• Lead the end-to-end design process for at least five global campaigns, encompassing visual identity development and the creation of diverse assets from digital advertisements to event booth designs.

• Maintain stringent brand guideline adherence across all platforms, working in close partnership with digital design specialists to ensure consistency.

• Manage the entire design lifecycle, from initial ideation and conceptualization through to final delivery, including the oversight and management of external freelance designers or agencies for outsourced work.

• Leverage campaign performance data and analytics to inform and refine creative decisions, moving beyond subjective aesthetic preferences to data-driven design optimization.

• Act as a key liaison between the Brand team and Product Design, facilitating the sharing of research, UX principles, and visual language to ensure a unified user experience.

• Proactively push Nearmap's visual identity forward by identifying opportunities for improvement in existing templates, guidelines, and design workflows.

• Introduce innovative design thinking, including emerging trends, tools, and techniques, to maintain Nearmap's competitive edge in creative execution.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on creative execution. The requirement to use campaign performance data for creative decisions is a key differentiator, indicating a focus on ROI-driven design within the GTM operations framework. Managing external resources and bridging brand with product design are crucial for a senior role.

🎓 Skills & Qualifications

Education: University degree in Design, Marketing, Communications, or equivalent professional experience.

Experience: 5+ years of demonstrated experience in designing and executing integrated marketing campaigns across digital, print, and social media platforms, with a preference for global campaign experience.

Required Skills:

• Figma: Advanced proficiency in Figma for collaborative design, prototyping, and asset creation.

• Adobe Creative Cloud: Expert-level skills in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) for sophisticated design and motion graphics.

• Canva: Competency in Canva for rapid asset creation and team accessibility.

• Motion Design & Storyboarding: Proven ability to create engaging motion graphics and develop compelling storyboards for video and animation content.

• Brand Guidelines Management: Expertise in developing, maintaining, and evolving comprehensive brand guidelines to ensure consistent brand representation.

• Integrated Campaign Design: Demonstrated experience in creating cohesive visual assets for multi-channel marketing campaigns (digital ads, social media, print collateral, event materials).

• Cross-functional Communication: Excellent skills in communicating design concepts, rationale, and project status to diverse stakeholders, including marketing, GTM, and product teams.

• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively, including managing external design resources.

Preferred Skills:

• Global Campaign Experience: Specific experience in designing for international markets, understanding cultural nuances and regional marketing strategies.

• Motion Graphics Expertise: Advanced skills in motion design and animation, potentially including 3D rendering or advanced video editing.

• UX/UI Principles: Understanding of User Experience (UX) and User Interface (UI) principles to effectively bridge brand design with product design.

• Data-Driven Design: Experience using analytics tools and campaign performance data to inform creative strategy and measure design effectiveness.

• GTM Strategy Understanding: Familiarity with Go-To-Market strategies and how creative assets support sales enablement and lead generation efforts.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Cloud, and Canva indicates a need for versatility in design tools. Motion design and storyboarding are highlighted as essential, suggesting Nearmap is investing in dynamic content. The requirement for both brand guideline mastery and knowing when to evolve them points to a strategic approach to brand management. The preference for global experience and understanding of GTM strategies aligns with the role's expansive scope.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Showcase at least 2-3 comprehensive case studies of integrated marketing campaigns you've led or significantly contributed to, detailing objectives, your creative role, design process, and measurable outcomes (e.g., engagement rates, lead generation improvements, brand recall).

• Brand Identity Examples: Include examples of brand identity systems you've developed or evolved, demonstrating your ability to create and maintain a cohesive visual language across various applications.

• Digital and Print Asset Showcase: Present a diverse range of digital assets (social media ads, web banners, email templates) and print materials (brochures, event collateral) that highlight your versatility and technical proficiency.

• Motion Graphics/Video Samples: Provide examples of motion design work, explainer videos, or animated content that demonstrate your competency in bringing dynamic visuals to life.

• Process Documentation Examples: If possible, include brief examples or descriptions of how you've documented design processes, managed workflows, or collaborated with stakeholders to ensure efficiency and quality.

Process Documentation:

• Demonstrate an understanding of how to document and optimize design workflows from brief to delivery, ensuring clarity for all stakeholders.

• Showcase experience in establishing and refining design processes that facilitate efficient collaboration with cross-functional teams, including GTM and Product Design.

• Highlight an ability to integrate performance data into the design process, documenting how insights are used to iterate and improve creative assets.

📝 Enhancement Note: The portfolio is crucial for this role. Candidates should focus on demonstrating not just aesthetic skill but also strategic thinking, understanding of campaign objectives, and the ability to measure and articulate the impact of their creative work. The inclusion of process documentation and data-driven decision-making will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Creative Designers in Sydney, Australia, with 5-10 years of experience, a competitive annual salary range is estimated between AUD $110,000 - $140,000. This range accounts for the temporary nature of the role (12 months) and the specialized skills required.

Benefits:

• Annual leave as per Australian employment standards.

• Four additional "YOU" days off each year for personal rejuvenation.

• Company-sponsored volunteering days to support community initiatives.

• Generous parental leave policies to support growing families.

• Opportunity to utilize a Work from Overseas Policy in approved cities.

• Discounted Private Health Insurance plans.

• Wellbeing and technology allowance.

• Annual flu vaccinations.

• Hybrid flexibility, allowing for a balance between office and remote work.

• A Nearmap subscription for personal use.

• Stocked kitchen with a variety of snacks.

• In-office lunch provided twice weekly (Tuesdays and Thursdays) at the Sydney CBD office.

• Access to on-site showers for those who cycle or use gym facilities.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The hybrid arrangement offers flexibility in structuring these hours, with an expectation of 2 days per week in the Barangaroo office.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Sydney, considering the experience level and the fixed-term contract nature of the position. The benefits package is comprehensive, reflecting Nearmap's commitment to employee well-being and work-life balance, with unique offerings like "YOU" days and the Work from Overseas policy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Property intelligence, leveraging aerial imagery, AI-driven analytics, and geospatial tools. Nearmap operates in a B2B SaaS space, serving industries like construction, government, insurance, and real estate. The company's focus on transforming property data into actionable insights is a core differentiator.

Company Size: Nearmap is a medium-to-large enterprise, likely employing several hundred to a few thousand employees globally. This size suggests established processes but also room for individual impact and agility.

Founded: Nearmap was founded in 2008. This history indicates a mature company that has navigated growth and market evolution, likely possessing a strong understanding of its core business and customer needs.

Team Structure:

• The Senior Creative Designer will likely be part of the Brand and Content team, reporting to a Brand Manager or Creative Director.

• Close collaboration is expected with the broader Marketing team, including Growth Marketing specialists, Content Marketers, and Digital Marketers.

• Partnership with the Go-To-Market (GTM) teams across different regions will be essential for campaign localization and execution.

• A bridge to the Product Design team is also specified, indicating a need for alignment on visual language and user experience principles. Methodology:

• Data-Driven Creativity: Emphasis on using campaign performance data to inform and refine creative output, ensuring marketing efforts are effective and ROI-focused.

• Agile Collaboration: The company culture suggests a fast-paced environment where cross-functional teams work together efficiently, often adapting to changing priorities and "wearing multiple hats."

• Customer-Centricity: A core tenet is keeping customers at the center of all design and marketing efforts, ensuring solutions are relevant and valuable.

• Continuous Improvement: The role is expected to proactively identify and implement improvements in design processes, templates, and guidelines.

Company Website: https://www.nearmap.com/

📝 Enhancement Note: Nearmap's industry is unique and data-intensive, meaning the creative output needs to translate complex property intelligence into clear, compelling visuals. The company culture appears to value speed, collaboration, and data-informed decision-making, which are common in high-growth SaaS environments. The "12 mth FTH" designation suggests a project-driven need, possibly for a significant product launch or a major marketing push.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the creative function. It requires a high degree of autonomy, strategic input, and leadership in creative execution. The role is not managerial but demands leadership through expertise and influence.

Reporting Structure: The Senior Creative Designer will likely report to a Brand Manager, Head of Brand, or Creative Director within the Brand and Content team. They will collaborate extensively with Marketing leadership, GTM leads, and Product Design counterparts.

Operations Impact: The Senior Creative Designer's impact is directly tied to the effectiveness of Nearmap's marketing and brand initiatives. By creating compelling visual assets and maintaining brand consistency, they will directly influence brand perception, lead generation for GTM, customer engagement, and ultimately, revenue growth. Their work supports the entire sales funnel by making Nearmap's value proposition clear and attractive.

Growth Opportunities:

• Creative Leadership Expansion: Potential to take on more complex, high-stakes global campaigns or lead creative for new product launches.

• Brand Strategy Contribution: Opportunity to influence broader brand strategy and long-term visual identity evolution beyond campaign-specific work.

• Cross-functional Skill Development: Deepen understanding of GTM strategies, product marketing, and user experience design through close collaboration.

• Mentorship: As a senior member, there's potential to mentor junior designers or external resources, honing leadership and coaching skills.

• Industry Exposure: Working in the property tech/SaaS space provides exposure to a dynamic and growing industry.

📝 Enhancement Note: While this is a fixed-term role, the "Senior" title and responsibilities suggest significant opportunities for professional development and showcasing advanced creative and strategic capabilities. Success in this role could pave the way for permanent positions or lead roles in other organizations, particularly in technology or data-driven industries. The emphasis on data informs creative decisions is a key skill for future growth in marketing operations and GTM strategy.

🌐 Work Environment

Office Type: Hybrid work environment. The role requires a presence in the Sydney CBD office for approximately 2 days per week, with the flexibility to work remotely for the remainder of the week.

Office Location(s): The primary office location is 100 Barangaroo Avenue, Barangaroo, Sydney, NSW 2000, Australia. This is a prime business district location.

Workspace Context:

• Collaborative Hub: The office provides a space for focused work, team collaboration, brainstorming sessions, and in-person meetings with cross-functional teams. The provision of in-office lunches twice a week encourages team interaction.

• Resource Availability: The office likely offers standard amenities, including a stocked kitchen and showers for active commuters, supporting a comfortable and productive work experience.

• Hybrid Integration: The environment supports seamless transitions between remote and in-office work, requiring effective communication and digital collaboration tools.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected. The hybrid model offers flexibility in managing work hours and location, facilitating a balance between project deadlines and personal well-being.

📝 Enhancement Note: The hybrid model is a key feature, offering flexibility typical of modern tech companies. The Barangaroo office location suggests a professional and well-resourced working environment. The emphasis on in-office days for collaboration indicates that in-person interaction is valued for strategic discussions and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, creative approach, problem-solving skills, and understanding of brand strategy and campaign execution. This stage will likely involve portfolio walkthroughs.

• Creative/Team Interview: Potentially meet with other members of the Brand team, marketing colleagues, or GTM representatives. This assesses your collaborative style, cultural fit, and ability to articulate design rationale.

• Skills Assessment/Case Study (Potential): You might be asked to complete a short design exercise or present a more in-depth case study related to a past campaign or a hypothetical Nearmap challenge. This would evaluate your practical design skills and strategic thinking.

• Final Interview: Possibly a final conversation with senior leadership to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that best showcase your experience in integrated marketing campaigns, brand identity, and motion design. Prioritize work that demonstrates campaign success and data-informed decision-making.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process, the solutions you implemented, and the measurable results achieved. Quantify impact wherever possible (e.g., "increased engagement by X%," "contributed to Y leads").

• Highlight Data Influence: Explicitly show how campaign performance data informed your creative choices or how you measured the success of your design work.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates expertise in Figma, Adobe Creative Cloud, and Canva, and highlight any motion design or storyboarding examples.

• Be Prepared for Questions: Anticipate questions about your design process, how you handle feedback, your approach to brand consistency, and how you stay current with design trends.

Challenge Preparation:

• Understand Nearmap: Research Nearmap's products, target audience, current marketing campaigns, and overall brand positioning. Understand their value proposition in the property intelligence space.

• Practice Pitching: Rehearse presenting your portfolio projects concisely and compellingly, focusing on the strategic "why" behind your design decisions and the "what" of the results.

• Design Thinking: Be ready to discuss your approach to problem-solving, especially in the context of brand challenges or campaign objectives. Think about how you'd translate Nearmap's complex offerings into accessible visuals.

• Brand Consistency: Prepare to discuss how you ensure brand consistency across diverse platforms and how you balance brand integrity with creative innovation.

📝 Enhancement Note: The interview process is likely to be multi-stage, focusing heavily on portfolio assessment and practical application of design skills within a GTM context. Candidates should prepare to articulate the business impact of their creative work and demonstrate a data-informed approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expect to use it for UI elements, campaign graphics, and potentially interactive mockups.

• Adobe Creative Cloud: Crucial for advanced graphic design, photo editing, illustration, and particularly motion graphics. Proficiency in Photoshop, Illustrator, and After Effects is expected.

• Canva: Useful for rapid asset creation, social media graphics, and empowering less design-savvy team members.

Analytics & Reporting:

• While not explicitly a design tool, understanding and utilizing analytics from platforms like Google Analytics, social media insights, or marketing automation tools will be necessary to inform creative decisions. Familiarity with how design impacts key metrics is important. CRM & Automation:

• Understanding how design assets are used within CRM platforms (like Salesforce) and marketing automation tools (like HubSpot or Marketo) for campaign deployment is beneficial, though direct hands-on use might be limited.

📝 Enhancement Note: The tool stack is standard for a senior creative role, with a strong emphasis on collaboration (Figma) and advanced creative execution (Adobe CC). The mention of Canva suggests a need for versatility and efficiency. The implicit need to understand analytics highlights the role's connection to GTM operations and performance measurement.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork and cross-functional partnership, working seamlessly with marketing, GTM, and product teams.

• Data-Driven Decision Making: Valuing insights from campaign performance and user data to guide creative strategy and optimize outcomes.

• Innovation & Agility: A culture that encourages embracing new trends, tools, and techniques to stay ahead, while also being adaptable to fast-paced environments.

• Customer Focus: Ensuring all creative output serves to communicate value and meet the needs of Nearmap's target audiences.

• Excellence & Quality: A commitment to high standards in design execution, brand consistency, and overall creative output.

Collaboration Style:

• Partnership-Oriented: Expected to build strong working relationships with marketing and GTM teams, acting as a creative partner rather than just an order-taker.

• Constructive Feedback: Openness to giving and receiving feedback to continuously improve creative work and processes.

• Shared Ownership: A willingness to contribute to broader team goals and support colleagues, embodying the "wearing multiple hats" mentality.

• Efficiency-Focused: Streamlining design processes and workflows to ensure timely delivery of high-quality assets.

📝 Enhancement Note: The culture appears to be dynamic, results-oriented, and collaborative, typical of a growing SaaS company. The Senior Creative Designer is expected to be a proactive contributor who not only executes but also influences and improves.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that individual campaign creative aligns with the overarching brand identity while still being impactful and distinct.

• Data Interpretation for Creative: Translating raw campaign performance data into actionable creative insights and design adjustments.

• Managing Multiple Global Campaigns: Juggling the demands of several large-scale, international campaigns simultaneously, each with unique requirements and stakeholders.

• Bridging Brand and Product Design: Effectively aligning visual language and user experience principles between marketing creative and product interfaces.

• Fixed-Term Contract Transition: Navigating a 12-month contract, potentially with the goal of demonstrating value for future opportunities or seamlessly transitioning projects.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunity to deepen expertise in motion graphics, digital design, and potentially explore emerging visual technologies.

• GTM Strategy Immersion: Gaining a deeper understanding of how creative directly supports sales enablement, lead generation, and customer acquisition strategies.

• Cross-Functional Collaboration Skills: Enhancing abilities in stakeholder management, communication, and influencing across diverse teams.

• Data-Informed Design Practices: Developing a robust methodology for using analytics to drive creative strategy and measure impact.

• Global Marketing Exposure: Experience with international campaign execution, understanding regional market nuances.

📝 Enhancement Note: The challenges are typical for a senior role in a fast-paced environment, requiring strong organizational skills, strategic thinking, and adaptability. The growth opportunities are significant, particularly in developing a data-driven approach to creative, which is highly valued in modern marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used campaign performance data to pivot your creative strategy. What was the outcome?" (Focus on data analysis, iteration, and ROI.)

• "How do you balance maintaining strict brand guidelines with the need for creative innovation in marketing campaigns?" (Discuss your approach to brand stewardship and creative evolution.)

• "Walk us through your process for developing visual identity and assets for a global campaign, from brief to delivery." (Detail your end-to-end workflow, stakeholder management, and tool usage.)

• "How do you ensure brand consistency across different platforms and touchpoints, especially when working with external designers or regional teams?" (Highlight your process for guideline enforcement and collaboration.) Company & Culture Questions:

• "What interests you about Nearmap and our work in property intelligence?" (Research Nearmap's business, industry, and recent news.)

• "How do you contribute to building a strong creative culture within a team?" (Discuss your collaborative style, mentorship approach, and commitment to quality.)

• "Describe your experience working in a hybrid or remote environment. How do you maintain productivity and collaboration?" (Share your strategies for effective remote and hybrid work.)

• "How do you approach bridging the gap between brand marketing creative and product design?" (Discuss your understanding of UX/UI principles and cross-functional alignment.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your creative solution, and the quantifiable results. Use a "Situation, Task, Action, Result" (STAR) format where applicable.

• Emphasize Data & Impact: Explicitly call out how data informed your decisions and what business impact your creative work achieved. Use metrics relevant to marketing operations and GTM goals (e.g., engagement, conversion, lead quality).

• Showcase Tool Proficiency: Be ready to discuss your workflow within Figma, Adobe CC, and Canva. If showcasing motion design, be prepared to explain the rationale behind animation choices.

• Be Specific About Process: Detail your design process, including how you gather requirements, iterate on concepts, incorporate feedback, and manage timelines.

• Tailor to Nearmap: Highlight projects that demonstrate experience in B2B SaaS, data-heavy industries, or global marketing campaigns, if possible.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic, data-informed approach to creative design, with a strong emphasis on its impact on business objectives like lead generation and brand building. The ability to articulate processes and collaborate effectively will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant experience in integrated marketing campaigns, global brand initiatives, and data-driven creative. Showcase your proficiency in Figma, Adobe Creative Cloud, and motion design. Ensure case studies clearly articulate business impact and ROI.

• Resume Optimization: Update your resume to emphasize quantifiable achievements, years of experience in senior creative roles, and proficiency with the required design tools. Use keywords from the job description such as "brand identity," "growth marketing," "motion design," and "cross-functional collaboration."

• Interview Preparation: Practice articulating your design process, rationale, and the business impact of your work. Prepare specific examples using the STAR method, focusing on how you leverage data and collaborate effectively. Be ready to discuss your understanding of Nearmap's industry and brand.

• Company Research: Thoroughly research Nearmap's products, target markets, recent marketing efforts, and company culture. Understand their mission and how creative design contributes to their Go-To-Market strategy and overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.