Senior Brand Designer | Web & Design Systems (7 -month contract)

📍 Job Overview

Job Title: Senior Brand Designer | Web & Design Systems (7-Month Contract)

Company: Doctoralia Brasil

Location: Curitiba, Paraná, Brazil

Job Type: TEMPORARY

Category: Brand Design & Digital Experience Operations

Date Posted: 2026-09-17

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead complex web brand design initiatives, focusing on scalable marketing websites and digital brand presence.

• Own and evolve the web design system, ensuring consistency, reusability, and efficient implementation across digital touchpoints.

• Collaborate closely with engineering and marketing teams to deliver high-converting, technically feasible, and accessible web experiences.

• Drive end-to-end design projects from concept to launch, balancing visual excellence with business impact and user experience.

• Leverage AI-powered design tools and rapid prototyping to enhance creative workflows and accelerate project delivery.

📝 Enhancement Note: This role is specifically for Brand Design focusing on web and design systems, explicitly excluding product design. The emphasis on "scalable digital experiences" and "design systems supporting scalable digital experiences" indicates a strong need for a candidate who can build and maintain a robust, efficient design infrastructure for marketing websites.

📈 Primary Responsibilities

• Lead the conceptualization, design, and execution of web brand design projects, ensuring cohesive brand representation across all digital platforms.

• Develop and maintain a comprehensive web design system, including components, design tokens, variables, and reusable patterns to ensure scalability and consistency.

• Partner with developers to translate design concepts into responsive, accessible, and technically sound web experiences, understanding implementation constraints.

• Design high-converting landing pages, email templates, and digital campaign assets that align with business goals and user needs.

• Ensure brand integrity and visual consistency across websites, microsites, landing pages, and digital marketing collateral.

• Foster strong cross-functional collaboration with Brand, Growth Marketing, CRM, and Engineering teams throughout the design lifecycle.

• Integrate AI-powered design tools and rapid prototyping techniques to optimize design workflows and accelerate ideation and delivery.

• Contribute to brand strategy and broader business initiatives by providing design insights and solutions for digital channels.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand oversight and tactical execution for digital marketing assets. The emphasis on "high-converting landing pages" and "business impact" suggests that this role requires a designer who understands performance marketing principles and can translate them into effective visual designs.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Visual Communications, or a related field.

Experience: 5-10 years of professional experience in brand design with a strong focus on web and digital experiences.

Required Skills:

• Proven experience leading end-to-end web brand design projects from concept through launch.

• Expertise in building, evolving, or maintaining web-focused Design Systems, including components, variables, design tokens, and scalable design patterns.

• Advanced proficiency in Figma, including deep understanding and practical application of Auto Layout, Variables, Components, and Libraries.

• Demonstrated ability to collaborate effectively with developers, understanding responsive design principles, accessibility standards, and technical implementation constraints.

• Strong portfolio showcasing exceptional web brand design, scalable digital experiences, and conversion-focused marketing work.

• Professional proficiency in English, both written and verbal, for daily communication. Preferred Skills:

• Experience within SaaS, technology companies, startups, or digital agencies.

• Familiarity with marketing platforms such as HubSpot, Frontify, or similar.

• Experience designing modular and responsive email templates.

• Knowledge of Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), web performance, and marketing analytics.

• Experience integrating AI tools into design workflows.

• Experience contributing to broader brand strategy or business initiatives.

📝 Enhancement Note: The requirement for "Professional proficiency in English" is critical given the company's likely international operations and the need for clear communication with potentially global stakeholders. The specific mention of Figma features like Auto Layout and Variables indicates a need for advanced, efficient design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong collection of case studies demonstrating leadership in web brand design projects from conception to successful launch.

• Detailed examples of how you've built, maintained, or evolved web design systems, showcasing components, design tokens, and scalable patterns.

• Visualizations of high-converting marketing websites and landing pages, with explanations of design choices and their impact on business goals.

• Demonstrations of responsive design implementation and adherence to accessibility standards across various digital platforms.

• Evidence of collaboration with developers, illustrating how designs were translated into functional web experiences. Process Documentation:

• Showcase your process for leading end-to-end design projects, from initial brief and concept development to final execution and launch.

• Illustrate your methodology for designing and maintaining design systems, including version control, documentation, and team adoption strategies.

• Provide examples of how you've used Figma's advanced features (Auto Layout, Variables, Components) to create efficient and scalable design solutions.

• Detail your approach to collaborating with cross-functional teams, particularly developers and marketing professionals, to achieve project objectives.

📝 Enhancement Note: The portfolio should explicitly highlight the candidate's ability to create and manage scalable design systems for web, as this is a core requirement for ensuring consistency and efficiency in digital marketing efforts. Demonstrating an understanding of conversion optimization is also crucial.

💵 Compensation & Benefits

Salary Range: As this is a contract position based in Brazil, the salary will be competitive and commensurate with experience and the specific nature of the 7-month contract. Based on industry benchmarks for Senior Brand Designers in major Brazilian tech hubs like Curitiba, São Paulo, and Rio de Janeiro, and considering the contract duration and specialized skill set (web, design systems, AI tools), an estimated gross monthly salary range of R$ 9,000 to R$ 15,000 (Brazilian Reais) is anticipated. This estimate accounts for the temporary nature of the role and the need for advanced skills.

Benefits:

• CLT Temporary Full-time Contract (7 months): Offers structured employment with legal benefits.

• Possibility of Extension/Conversion: Potential for the contract to be extended or converted to a permanent role based on business needs and individual performance.

• Remote Work: Fully remote role, allowing for flexibility and work-life balance.

• Collaboration Opportunities: Work with a dynamic international team and contribute to significant digital brand initiatives.

• Skill Development: Opportunity to work with AI-powered design tools and contribute to evolving design systems.

Working Hours: Monday to Friday, standard full-time hours. Occasional flexibility is required to accommodate collaboration with European time zones, which may involve early morning or late afternoon calls.

📝 Enhancement Note: A salary range is estimated based on common practices for contract roles of this seniority in Brazil, adjusted for the specific skill set. The CLT (Consolidação das Leis do Trabalho) status indicates adherence to Brazilian labor laws for temporary contracts, including benefits. The flexibility for European time zones is a key consideration for remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Digital Health Platforms. Doctoralia operates within the rapidly growing digital health sector, connecting patients with healthcare professionals and services. This context implies a focus on user trust, accessibility, and clear communication of complex information.

Company Size: Part of a larger global organization (Doctoralia is part of the DocPlanner group). This suggests a blend of startup agility and established corporate structure, offering opportunities for both hands-on impact and access to broader resources.

Founded: Doctoralia was founded in 2011 (as part of the DocPlanner Group, founded in 2012). This history indicates a mature company with established processes and a proven track record in the digital health market.

Team Structure:

• The Senior Brand Designer will be a core member of the Brand Design Team.

• This team likely collaborates closely with Growth Marketing, CRM, and Engineering departments.

• Reporting structure will be within the Brand Design leadership, with direct interaction with cross-functional leads. Methodology:

• Focus on data-driven design decisions for marketing websites and digital campaigns.

• Emphasis on agile workflows and rapid prototyping to accelerate design cycles.

• Strong collaboration with developers to ensure technical feasibility and efficient implementation of designs.

• Utilization of design systems to ensure brand consistency and scalability across digital touchpoints.

Company Website: https://www.doctoralia.com.br/

📝 Enhancement Note: The company's focus on healthcare technology suggests that user experience, trust, and clarity are paramount. The integration of AI and design systems points towards a forward-thinking approach to digital brand management.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Designer, indicating a level of autonomy, expertise, and leadership in brand and web design. The focus is on specialized technical skills within the brand domain rather than broad operational management.

Reporting Structure: The Senior Brand Designer will report into the Brand Design Team leadership and will work closely with cross-functional teams including Growth Marketing, CRM, and Engineering. This structure necessitates strong interpersonal and communication skills to navigate diverse stakeholder needs.

Operations Impact: The designer's impact is directly tied to the effectiveness of Doctoralia's digital brand presence. This includes driving user acquisition and engagement through well-designed marketing websites and landing pages, ensuring brand consistency, and supporting marketing campaign performance through compelling visual assets.

Growth Opportunities:

• Skill Specialization: Deepen expertise in web design systems, responsive design, and conversion-focused marketing design.

• Cross-functional Leadership: Gain experience leading design initiatives within a matrixed organization, influencing stakeholders across different departments.

• Technology Adoption: Become proficient in leveraging AI tools within design workflows and contribute to the evolution of design technology.

• Contract-to-Permanent Potential: For exceptional performance, there is a possibility of converting to a permanent role, offering long-term career stability and growth within Doctoralia/DocPlanner.

📝 Enhancement Note: While not a traditional "Revenue Operations" role, the impact on "high-converting landing pages" and "business impact" links this design position to revenue generation through effective digital marketing. The growth opportunities focus on deepening design expertise and cross-functional influence rather than operational process management.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, self-managed work environment.

Office Location(s): While the role is remote and based in Brazil, the company operates globally. Collaboration may involve teams in different regions, necessitating asynchronous communication practices and occasional synchronous meetings across time zones.

Workspace Context:

• Digital Collaboration: Primarily relies on digital tools for communication, project management, and design collaboration (e.g., Figma, Slack, project management software).

• Tooling: Access to industry-standard design software (Figma) and potentially AI-powered design tools.

• Team Interaction: Regular virtual meetings, design critiques, and collaborative sessions with both the Brand Design team and cross-functional partners.

Work Schedule: Standard Monday-Friday work week. However, occasional flexibility will be required to support collaboration with European time zones, potentially involving early mornings or late afternoons.

📝 Enhancement Note: The remote nature of the role emphasizes the need for strong self-discipline, proactive communication, and comfort with digital collaboration tools. The need for flexibility with European time zones is a key aspect of the work schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience with web brand design, design systems, and Figma proficiency.

• Portfolio Presentation & Technical Interview: A dedicated session where you present your portfolio, focusing on web design systems and conversion-focused marketing projects. Expect questions about your design process, problem-solving approach, and collaboration with developers.

• Cross-functional Interviews: Discussions with members from Growth Marketing, CRM, and Engineering teams to evaluate collaboration style, communication skills, and understanding of business objectives.

• Final Interview: Potentially with a senior leader to assess cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Highlight Web & Design Systems: Dedicate significant space to your experience with web design, marketing websites, landing pages, and, crucially, your work on design systems. Showcase how you've built, maintained, or contributed to them.

• Showcase Process & Impact: For each project, clearly articulate the problem, your design process, the tools used (especially Figma's advanced features), and the measurable impact or business outcome (e.g., conversion rates, engagement metrics).

• Demonstrate Collaboration: Include examples or descriptions of how you've worked with developers and marketing teams, highlighting your ability to translate complex designs into feasible and effective digital experiences.

• Focus on Scalability: Emphasize how your design system contributions ensure scalability and consistency across various digital touchpoints.

Challenge Preparation:

• Be prepared to discuss how you would approach evolving or building a web design system for a company like Doctoralia.

• Anticipate questions about designing for conversion optimization and balancing user experience with business goals.

• Practice articulating your design decisions and their rationale, especially when collaborating with technical and marketing stakeholders.

📝 Enhancement Note: The portfolio review will be critical. Candidates should prepare to deep-dive into their design systems work and demonstrate how their web design skills directly contribute to marketing effectiveness and business goals. Specific examples of Figma usage are expected.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required, including expertise in Auto Layout, Variables, Components, and Libraries for efficient and scalable design system management.

• Prototyping Tools: Likely integrated within Figma or other similar tools for rapid prototyping.

• AI-Powered Design Tools: Experience or willingness to learn and integrate AI tools into design workflows.

Analytics & Reporting:

• Marketing Analytics Platforms: Familiarity with tools like Google Analytics, or specific platform analytics (e.g., HubSpot) to understand user behavior and campaign performance.

• CRO Tools: Knowledge of tools or methodologies for A/B testing and conversion rate optimization.

CRM & Automation:

• CRM Systems: Experience working with or designing for CRM platforms, such as HubSpot, is a plus.

• Email Marketing Platforms: Familiarity with designing modular email templates for platforms commonly used in digital marketing.

📝 Enhancement Note: Figma is explicitly called out as a primary tool, with advanced feature proficiency being a must-have. Exposure to marketing analytics and CRO tools is highly valued, linking design to performance metrics.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A strong commitment to maintaining and evolving a consistent and compelling brand identity across all digital touchpoints.

• Data-Driven Design: Utilizing analytics and user feedback to inform design decisions and optimize for business impact.

• Collaboration & Communication: Fostering open dialogue and strong partnerships with marketing, engineering, and other cross-functional teams.

• Efficiency & Scalability: Championing the use of design systems and efficient workflows to deliver high-quality designs at scale.

• Innovation: Embracing new technologies and methodologies, such as AI-powered design, to enhance creative processes and outcomes.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Brand, Growth Marketing, CRM, and Engineering teams to ensure alignment and successful project execution.

• Feedback Loops: Participating in design critiques and providing constructive feedback to peers and stakeholders.

• Agile Mindset: Adapting to changing project requirements and embracing iterative design processes.

• Developer Partnership: Building strong working relationships with developers to ensure designs are technically feasible and efficiently implemented.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence, data-informed decision-making, and strong cross-functional teamwork, all within a digital-first, remote environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Conversion Goals: Designing web experiences that are both visually on-brand and optimized for high conversion rates can be a complex balancing act.

• Technical Constraints & Developer Collaboration: Effectively translating intricate design visions into technically feasible web implementations requires strong communication and understanding of development limitations.

• Working Across Time Zones: Collaborating effectively with European teams necessitates careful scheduling and proactive communication to bridge time differences.

• Rapid Project Cycles: The nature of marketing websites and campaigns often requires quick turnarounds, demanding efficient design processes and rapid iteration.

Learning & Development Opportunities:

• Advanced Design System Expertise: Opportunities to deepen knowledge and practical application of design systems, contributing to their strategic evolution.

• Conversion Rate Optimization (CRO) Insights: Gaining a better understanding of CRO principles and how design directly impacts marketing performance metrics.

• AI in Design: Hands-on experience integrating and leveraging AI tools to enhance design workflows and creative output.

• Cross-functional Impact: Developing a broader understanding of marketing, CRM, and engineering processes through close collaboration.

📝 Enhancement Note: The challenges are typical for a senior role in a fast-paced digital environment, emphasizing problem-solving and adaptability. The growth opportunities focus on enhancing specialized design skills and gaining broader business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex web brand design project you led from concept to launch. What were the key challenges, and how did you ensure brand consistency and technical feasibility?"

• "How have you approached building or evolving a web design system? Walk us through your process, the tools you used (especially Figma's advanced features), and the impact it had on efficiency and consistency."

• "Imagine we need to design a new landing page to increase sign-ups for a specific healthcare service. How would you approach this, considering both brand integrity and conversion optimization?" Company & Culture Questions:

• "What excites you about Doctoralia's mission and the digital health space?"

• "How do you approach collaboration with developers and marketing teams, especially when there are differing priorities or technical constraints?"

• "How do you ensure your design work aligns with broader business objectives and contributes to measurable outcomes like conversion rates or user engagement?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, your process, the solutions you implemented, and the results achieved.

• Focus on Web & Systems: Dedicate significant time to showcasing your web design portfolio and, most importantly, your contributions to design systems. Use visuals and concise explanations.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., "Increased conversion rate by X%", "Reduced design implementation time by Y%").

• Explain Technical Collaboration: Be ready to discuss how you worked with developers, highlighting your understanding of responsive design and accessibility.

• Showcase Figma Mastery: Be prepared to demonstrate your proficiency in Figma, particularly Auto Layout, Variables, and Component creation, perhaps even during the interview.

📝 Enhancement Note: Candidates should be ready to demonstrate deep expertise in web design systems and conversion-focused marketing design, supported by a strong portfolio and clear articulation of their process and impact.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Ensure your portfolio prominently features your best work in web brand design, marketing websites, landing pages, and crucially, your experience with design systems. Tailor it to highlight your Figma proficiency and ability to collaborate with developers.

• Optimize Your Resume: Clearly articulate your years of experience, specific skills in web design and design systems, and any quantifiable achievements in previous roles. Highlight your English proficiency.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on case studies that demonstrate end-to-end project leadership, design system contributions, and conversion-focused design strategies. Be ready to discuss your process and collaborate.

• Research Doctoralia: Understand their mission, target audience, and current digital presence. Consider how your design philosophy aligns with their brand and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---