Senior Brand Designer H/F

📍 Job Overview

Job Title: Senior Brand Designer H/F

Company: Dougs

Location: Bron, Auvergne-Rhone-Alpes, France

Job Type: FULL_TIME

Category: Brand & Communication Design / Creative Operations

Date Posted: April 22, 2026

Experience Level: 5-10 years

Remote Status: Hybrid (2 days in office minimum)

🚀 Role Summary

• Lead the transformation of Dougs' strategic vision into a compelling, consistent, and high-performing visual universe for a rapidly growing fintech company.

• Drive the creation of impactful visual assets for both paid acquisition campaigns and organic social media content, directly contributing to business objectives.

• Establish and manage a smart "Content Factory" by structuring production processes and leveraging AI tools for enhanced efficiency and innovation in content creation.

• Act as the guardian of Dougs' visual identity across all touchpoints, ensuring brand equity is strengthened and maintained while adapting to diverse channels.

• Transition into a Lead Studio role, managing a growing internal creative team and external freelance partners, showcasing leadership and team development.

📝 Enhancement Note: This role is positioned within the Brand & Communication team, with a strong emphasis on "Creative Operations" by establishing a "Content Factory" and integrating AI. The "H/F" designation indicates the role is open to all genders. The "Creative Studio" focus suggests a need for individuals who can manage creative workflows and teams, not just execute design tasks.

📈 Primary Responsibilities

• Evolve and adapt the Dougs brand guidelines to reinforce "Top of Mind" brand awareness while maintaining flexibility across various marketing channels.

• Develop high-performing advertising concepts and engaging organic content formats for social media platforms to drive audience engagement and growth.

• Design advertising assets for Social Ads, Display, and Landing Pages in collaboration with the Acquisition team, ensuring strong brand identity and visual tone within performance-driven campaigns.

• Create visually appealing "Lead Magnets" such as white papers, tax guides, and business plan tools that translate technical expertise into desirable content.

• Contribute to video and motion graphics production, leveraging tools like After Effects and Premiere Pro, or demonstrate a strong aptitude for animation if not yet an expert.

• Structure and automate an intelligent "Content Factory" in partnership with the Head of Brand & Communication to efficiently meet organic and paid content demands.

• Deploy emerging AI tools, including generative AI and advanced animation software, to optimize production speed and enhance the company's ability to capture audience attention.

• Manage and mentor an apprentice designer, establishing foundational creative processes to support the studio's growth and scalability.

• Oversee the creative studio's planning, anticipate needs, and engage in broader discussions about the evolution of the Dougs brand to ensure full strategic alignment.

• Conduct creative and competitive analysis, identify emerging trends, and inspire the team with relevant creative insights and benchmarks.

📝 Enhancement Note: The responsibilities strongly indicate a hybrid role blending hands-on creative execution with strategic leadership, process development, and team management, particularly in the context of building out a new "Creative Studio" and "Content Factory." The emphasis on ROI and performance creative suggests a data-informed approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communication, Digital Arts, or a related field is implied.

Experience: Minimum of 5 years of experience in a similar brand design or creative lead role, with a proven track record of developing impactful visual assets and brand identities.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Proven experience in developing and executing brand identity guidelines across multiple platforms.

• Strong understanding of creating engaging content for social media (organic and paid).

• Demonstrated ability to design performance-oriented advertising assets (Social Ads, Display, Landing Pages).

• Experience in producing "Lead Magnets" and long-form visual content (e.g., white papers, guides).

• Excellent understanding of visual storytelling and brand consistency.

• Proactive, autonomous, and highly organized with a strong ability to propose solutions.

• Ability to rationalize creative choices with analytical stakeholders (CRO, CEO).

Preferred Skills:

• Experience in the Fintech, Legaltech, or B2B SaaS sectors.

• Proficiency in video editing and motion graphics software (After Effects, Premiere Pro).

• Familiarity with generative AI tools for content creation and optimization.

• Experience in team management or mentorship, particularly in a growing creative environment.

• Understanding of conversion rate optimization (CRO) principles from a design perspective.

• Sensitivity to animation and motion design principles, even if not an expert.

📝 Enhancement Note: The requirement for at least 5 years of experience, coupled with the "Senior" title and the expectation of stepping into a "Lead Studio" role, suggests that candidates with 7-10 years of experience will be highly competitive. The emphasis on AI and performance creative points to a forward-thinking candidate profile.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing at least 5 years of professional brand design work, demonstrating a clear progression and impact.

• Specific case studies highlighting the evolution and application of brand guidelines across various channels (digital, social, print).

• Examples of performance-driven creative assets (e.g., Social Ads, Landing Pages) with clear metrics demonstrating their effectiveness and ROI.

• Demonstrations of "Lead Magnet" creation, showcasing the ability to translate complex information into visually appealing and engaging formats.

Process Documentation:

• Evidence of experience in structuring and optimizing creative production workflows, ideally demonstrating an approach to building a "Content Factory."

• Examples of how you have integrated new technologies, such as AI tools, into creative processes to enhance efficiency and output.

• Documentation of how you have managed creative briefs, feedback loops, and stakeholder communications for complex design projects.

• Showcase examples of how you have mentored or managed junior designers or led creative initiatives.

📝 Enhancement Note: Given the role's emphasis on building a "Content Factory" and leveraging AI, candidates should ensure their portfolios highlight process innovation, efficiency gains, and the strategic application of technology in creative workflows, not just the final visual output.

💵 Compensation & Benefits

Salary Range: €40,000 - €45,000 per year.

Benefits:

• Full-time, permanent CDI contract.

• Hybrid work arrangement with a minimum of 2 days per week in the office.

• Potential for professional growth and advancement to "Lead Studio" and beyond.

• Opportunity to shape the visual identity of a rapidly growing fintech company.

• Collaborative and enthusiastic team environment.

• Contribution to building an innovative "Content Factory."

• Role is open to individuals with disabilities.

Working Hours: Full-time (assumed 40 hours per week based on common French employment standards).

📝 Enhancement Note: The salary range provided is specific. The "CDI" (Contrat à Durée Indéterminée) signifies a permanent contract in France. The hybrid model with a 2-day minimum in-office presence is clearly stated. The benefits are standard for a full-time role in France but are framed to emphasize the unique growth and impact opportunities within Dougs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / SaaS (Specializing in accounting and entrepreneur support). Dougs is disrupting the traditional accounting sector with a technology-driven approach.

Company Size: Over 270 professionals (including 90+ engineers and 270+ accounting/legal professionals) with a stated goal of reaching 500 passionate individuals. This indicates a fast-growing, dynamic environment.

Founded: Founded by experts in accounting and engineering, highlighting a blend of technical and business acumen. The company has experienced significant growth, including a €25 million funding round in 2023.

Team Structure:

• The Senior Brand Designer will be part of the "Brand & Communication" team.

• They will report directly to the Head of Brand & Communication.

• The role involves managing an apprentice designer and will evolve to lead a growing internal creative team and freelance partners, forming the core of the "Creative Studio."

Methodology:

• Data-Driven Creativity: Emphasis on performance creative, ROI, and rationalizing design choices with analytical stakeholders suggests a data-informed approach to design.

• Process Optimization: Focus on structuring and automating a "Content Factory" highlights a commitment to efficiency and scalable workflows.

• Innovation & Future-Forward: Active integration of AI tools and a forward-looking perspective on content production are core to the company's methodology.

• Agile Growth: The rapid expansion and funding indicate an agile, growth-oriented operational model.

Company Website: https://careers.dougs.fr

📝 Enhancement Note: Dougs presents itself as a disruptive force in its industry, emphasizing innovation, human connection, and ambitious growth. The company values are explicitly listed: Simple, Professional, Enthusiastic, Fantastic, Total Efficience, and See Big. This cultural context is crucial for understanding the expected work style and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant step into a Senior Creative leadership position within a rapidly scaling company. It's a pivotal role for someone looking to build and lead a creative function. The progression from Senior Brand Designer to "Lead Studio" is clearly defined, offering a direct path to management and strategic creative direction.

Reporting Structure: The Senior Brand Designer reports to the Head of Brand & Communication. This structure provides guidance while allowing for significant autonomy in developing the creative studio and its processes. The role also interfaces directly with high-level executives for strategic alignment and approval of creative work.

Operations Impact: The Senior Brand Designer's impact is directly tied to driving business growth through effective visual communication. This includes:

• Acquisition: Creating high-performing paid assets that directly influence customer acquisition numbers.

• Brand Equity: Strengthening brand recognition and recall, which supports long-term customer loyalty and market position.

• Content Engagement: Developing compelling organic content that builds community and drives engagement, supporting broader marketing and communication goals.

• Efficiency: Implementing AI and optimized workflows to increase the volume and quality of creative output without proportional increases in headcount or cost.

Growth Opportunities:

• Leadership Development: A clear path to becoming the "Lead Studio," managing a team, and shaping the creative vision for Dougs.

• Strategic Influence: Opportunity to influence the overall brand strategy and contribute to high-level business decisions, particularly concerning creative output and its business impact.

• Innovation Leadership: Spearheading the adoption and integration of cutting-edge technologies like generative AI within a creative context.

• Skill Expansion: Deepening expertise in performance creative, content strategy, and potentially motion graphics, while also developing management and process engineering skills.

• Industry Exposure: Gaining deep experience in the fast-paced Fintech/SaaS sector.

📝 Enhancement Note: The role is ideal for a creative professional who is not only a skilled designer but also possesses an entrepreneurial mindset, a passion for process improvement, and a desire to lead and build. The "operations" aspect is framed around the efficient and strategic production of creative assets.

🌐 Work Environment

Office Type: The job description mentions a hybrid work model, implying a modern office environment that supports both in-person collaboration and remote flexibility. The office is located in Bron, near Lyon.

Office Location(s): 32 Rue du 35ème Régiment d’Aviation, 69500 Bron, France. The location is described as easily accessible by public transport, with specific mentions of tram T5 (Parc du Chêne stop), Bus 52, and Bus ZI7.

Workspace Context:

• Collaborative Hub: The office serves as a hub for in-person collaboration, particularly for the 2-day minimum required office presence, fostering team synergy and brainstorming.

• Technology-Enabled: While not explicitly detailed, a company focused on innovation and a "Content Factory" likely provides modern design tools and technology infrastructure to support creative output.

• Cross-Functional Interaction: The role requires close interaction with various teams, including Acquisition and executive leadership, suggesting a dynamic and communicative workspace. The presence of an apprentice designer and future team growth indicates a learning and development-focused environment.

Work Schedule: Full-time employment with a hybrid arrangement, requiring a minimum of two days per week in the office. This offers a balance between structured in-office collaboration and the flexibility of remote work, ideal for deep creative work.

📝 Enhancement Note: The hybrid model and emphasis on public transport accessibility suggest a focus on employee well-being and practicality. The description of the office location aims to attract candidates by highlighting convenience and the modern nature of a growing tech company's workspace.

📄 Application & Portfolio Review Process

Interview Process:

• 1st Interview (Video): 30 minutes with Emilie, Head of Talent. This is likely an initial screening to assess cultural fit, basic qualifications, and alignment with Dougs' values.

• 2nd Interview (Video): 1 hour with Lucie, Head of Brand & Communication. This interview will delve deeper into creative experience, strategic thinking, and understanding of brand building.

• Technical Test (At Home): Candidates will be given a practical design test to complete remotely. This assesses their hands-on skills, problem-solving abilities, and execution speed.

• Debrief (Video): 1 hour with Lucie (Head of Brand & Communication) and Paloma (Lead Product Designer). This session will involve discussing the technical test, exploring design rationale, and assessing how the candidate's approach aligns with Dougs' product and brand vision.

• Decision: Final hiring decision is made.

Portfolio Review Tips:

• Highlight Impactful Case Studies: Focus on projects where your design work directly contributed to business objectives (e.g., increased conversion rates, engagement metrics). Quantify results whenever possible.

• Showcase Brand Evolution: Provide examples of how you've successfully developed, evolved, or applied brand guidelines across different media for a consistent yet adaptable brand presence.

• Demonstrate Performance Creativity: Include examples of paid media assets (social ads, display banners) and explain the strategic thinking behind their design to achieve specific conversion goals.

• Detail "Content Factory" Thinking: If possible, illustrate how you've approached workflow optimization, process automation, or the use of tools (including AI) to improve creative output efficiency.

• Prepare to Discuss Your Process: Be ready to articulate your design process, from brief interpretation to final execution, and how you collaborate with stakeholders, especially analytical ones.

Challenge Preparation:

• Understand Dougs' Brand: Research Dougs' current visual identity, marketing campaigns, and overall brand messaging thoroughly.

• Anticipate Performance-Oriented Tasks: Expect tasks that require designing assets with clear conversion goals in mind, rather than purely aesthetic exercises.

• Showcase AI Proficiency: Be prepared to discuss how you would leverage AI tools in a creative workflow to enhance speed, explore concepts, or optimize assets.

• Think Strategically: Frame your design decisions within broader business objectives. Be ready to explain the "why" behind your creative choices, considering ROI and brand consistency.

📝 Enhancement Note: The interview process is structured to assess both creative talent and strategic business acumen. The inclusion of a technical test and a debrief with both Brand and Product Design leadership emphasizes the practical and strategic demands of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, photo editing, and illustration tasks (Photoshop, Illustrator, InDesign).

• Figma: Crucial for collaborative design, UI prototyping, and design system management.

• Video/Motion Graphics Software: Proficiency or strong aptitude in After Effects and Premiere Pro is a significant plus for creating dynamic content.

Analytics & Reporting:

CRM & Automation:

AI & Emerging Technologies:

• Generative AI Tools: A strong curiosity and willingness to explore and implement generative AI for concept exploration, asset creation, or workflow optimization.

• Modern Production Tools: Openness to using other emerging tools that enhance speed and efficiency in content production.

📝 Enhancement Note: The tool stack emphasizes industry-standard design software (Adobe, Figma) while highlighting a forward-looking interest in AI and motion graphics. The implicit need to understand performance metrics suggests a strong connection to marketing and acquisition tools.

👥 Team Culture & Values

Operations Values:

• Professional: Maintaining high standards in design execution and professional conduct, especially when interacting with analytical stakeholders.

• Enthusiastic: Bringing energy and passion to creative projects, contributing to a positive and dynamic team atmosphere.

• Fantastic: Striving for excellence and innovation in all creative outputs, aiming to create work that is not just functional but also inspiring.

• Total Efficience: A strong focus on optimizing workflows, leveraging technology (like AI), and delivering high-quality creative assets promptly and effectively. This is central to the "Content Factory" concept.

• See Big: Encouraging ambitious thinking, pushing creative boundaries, and contributing to the overall strategic growth and vision of the Dougs brand.

Collaboration Style:

• Cross-Functional Integration: Actively collaborating with marketing, acquisition, and executive teams to ensure creative work aligns with business objectives and brand strategy.

• Process-Oriented Feedback: Engaging in constructive feedback loops, both giving and receiving, to refine creative output and optimize production processes.

• Knowledge Sharing: Willingness to mentor junior team members (apprentice designer) and share insights on design trends, AI tools, and best practices.

• Analytical Partnership: Ability to work closely with data-driven individuals and articulate creative rationale in a logical, measurable manner.

📝 Enhancement Note: The explicit mention of Dougs' company values (Simple, Professional, Enthusiastic, Fantastic, Total Efficience, See Big) provides a clear framework for understanding expected behavior and contributions. The "Total Efficience" value is particularly relevant to the "Content Factory" aspect of this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce visually compelling and brand-consistent creative assets that also meet stringent performance metrics and conversion goals.

• Building a New Function: Establishing and scaling the "Creative Studio" and "Content Factory" from its foundational stages requires strong process engineering, leadership, and adaptability.

• Rapid Growth Environment: Working in a fast-paced, rapidly scaling company means adapting quickly to evolving needs, priorities, and strategic shifts.

• Integrating AI Effectively: Navigating the evolving landscape of AI tools to find practical, efficient, and ethical applications within creative production.

• Managing Stakeholder Expectations: Effectively communicating creative rationale and managing feedback from highly analytical stakeholders, including executive leadership.

Learning & Development Opportunities:

• Creative Leadership: Gaining hands-on experience in building and managing a creative team, developing leadership skills.

• Strategic Brand Development: Directly contributing to and influencing the strategic direction of a growing brand in the competitive fintech sector.

• Operationalizing Creativity: Mastering the setup and management of efficient creative production systems ("Content Factory").

• AI in Creative: Becoming proficient in leveraging cutting-edge AI tools for creative output and workflow optimization.

• Performance Marketing Integration: Deepening understanding of how design directly impacts marketing performance and ROI.

📝 Enhancement Note: The challenges highlight the dynamic nature of a scale-up environment and the specific demands of a hybrid creative/operational leadership role. The growth opportunities emphasize skill development in critical areas for modern creative professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand identity with aggressive performance marketing goals. How did you approach it, and what were the results?" (Focus on case studies demonstrating ROI-driven design.)

• "How would you structure a 'Content Factory' for a rapidly growing company like Dougs? What key processes and technologies would you implement?" (Prepare to discuss workflow automation, AI integration, and team structure.)

Company & Culture Questions:

• "What do you know about Dougs and our mission? How do you see your role contributing to our 'See Big' and 'Total Efficience' values?" (Research the company thoroughly and connect your aspirations to their core values.)

• "How do you handle creative feedback from analytical stakeholders who may not have a design background?" (Prepare examples of how you translate creative vision into business rationale.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, explain the challenge, your strategic approach, the creative solution, and the measurable impact. Focus on the "why" behind your design choices.

• Quantify Your Impact: Whenever possible, present data (e.g., increased CTR, conversion rates, engagement levels) to demonstrate the effectiveness of your work.

• Showcase Process Innovation: Highlight examples where you've improved workflows, used technology (especially AI), or mentored others to achieve greater efficiency or quality.

• Tailor to Dougs: Emphasize projects that align with Dougs' industry (Fintech/SaaS), target audience, and growth objectives.

• Be Prepared for Tech Deep Dives: Be ready to discuss your proficiency with specific tools like Figma, Adobe Creative Suite, and any AI applications you've used.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, business acumen, process management capabilities, and a proactive, growth-oriented mindset aligned with Dougs' values.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided application link on the Dougs careers page.

• Tailor your Resume & Cover Letter: Highlight your 5+ years of relevant experience, specifically mentioning your skills in Brand Design, Content Production, Performance Creative, and any experience with AI tools or team leadership. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating brand evolution, performance-driven creative, and ideally, examples of process optimization or AI integration. Prepare to walk through key projects during interviews.

• Research Dougs: Thoroughly understand Dougs' business, mission, values, and current brand presence. Prepare thoughtful questions for the interviewers that demonstrate your engagement and strategic thinking.

• Practice Your Pitch: Be ready to articulate your creative process, your approach to building efficient workflows, and how you would contribute to Dougs' "Content Factory" vision during the interview stages.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.