Senior Associate, Product Designer

📍 Job Overview

Job Title: Senior Associate, Product Designer

Company: Amplify Health

Location: Singapore, SG-Collyer Quay

Job Type: Full time

Category: Product Design / UX/UI

Date Posted: 2026-08-31

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Design and deliver intuitive, high-quality digital experiences across Amplify Health's product portfolio, with a focus on user-centered solutions.

• Collaborate closely with Product, Engineering, and Data teams to translate complex user needs and business objectives into actionable design strategies.

• Apply strong product thinking, visual design, interaction design, and systems thinking to solve intricate challenges within digital products.

• Operate as a hands-on individual contributor, balancing craft excellence with practical execution and ensuring designs are usable, scalable, and aligned with design standards.

📝 Enhancement Note: While the title is "Product Designer," the emphasis on "Senior Associate" and the extensive responsibilities suggest a role that requires significant autonomy, strategic input, and the ability to influence design direction, typical of mid-to-senior level individual contributors in operations-adjacent design functions. The integration with Product, Engineering, and Data teams highlights a GTM (Go-To-Market) or product operations alignment.

📈 Primary Responsibilities

• Partner with Product, Engineering, and Data teammates to deeply understand problem statements, user needs, and success criteria for digital product features.

• Translate user feedback, research findings, and business goals into clear, user-centered design challenges that drive product innovation.

• Design user flows and journeys for defined features or complex workflows, meticulously considering dependencies, edge cases, and operational constraints.

• Build and maintain a strong understanding of key domains, user roles, permissions, and operational workflows to inform design decisions.

• Apply system-level thinking to ensure design consistency across platforms and products, contributing to and maintaining the design system, including components, patterns, and usage guidelines.

• Review work for consistency with established principles, patterns, and standards, ensuring high standards for UX, UI, interaction design, and accessibility.

• Utilize qualitative and quantitative insights from research and usability testing to inform design improvements and validate design solutions.

• Articulate design decisions, trade-offs, and user impact to product partners, advocating for user needs within given business and delivery constraints.

• Support experimentation and learning through prototypes and testing, balancing speed and polish to ship high-quality, scalable experiences.

• Leverage AI tools responsibly for idea generation, exploration, and iteration, applying judgment to refine AI-generated outputs and stay informed on emerging AI-assisted design practices.

📝 Enhancement Note: The responsibilities are detailed and cover the full product design lifecycle, with a strong emphasis on collaboration with non-design teams (Product, Engineering, Data). This indicates a need for strong communication and influencing skills, crucial for operations and GTM roles where alignment is key. The mention of "operational insights," "operational constraints," and "data-intensive B2B workflows" directly links this design role to operational efficiency and business outcomes.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Computer Science, Design, HCI, or a related field.

Experience: Over 5 years of experience in product design, with a proven track record of designing both B2C journeys and data-intensive B2B workflows.

Required Skills:

• Strong interaction, visual, and systems design capabilities, with an ability to simplify complexity into clear, actionable, user-centered experiences.

• Proficient in Figma; familiarity with Miro, Storybook, Jira, Confluence, and Agile processes.

• Good data literacy, including comfort with metrics, data structures, dashboards, tables, and visualizations.

• Knowledge of accessibility principles and inclusive design practices.

• Strong communication, collaboration, stakeholder management, and cross-functional alignment skills.

• Familiarity with usability testing, validation methods, and evidence-based design. Preferred Skills:

• Experience with AI-assisted design tools.

• Familiarity with emerging technologies such as AI-driven design, AR/VR interfaces, and voice UX.

• Understanding of digital product ecosystems and front-end technologies.

📝 Enhancement Note: The qualifications emphasize a blend of core design skills and operational acumen, particularly data literacy and an understanding of B2B workflows. The requirement for familiarity with tools like Jira and Confluence, and Agile processes, points towards a need for seamless integration with development and operational workflows, common in GTM and product operations environments. The explicit mention of "data-intensive B2B workflows" and "data literacy" is crucial for candidates targeting roles that bridge design with business operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end product design process for at least 2-3 complex projects, showcasing problem framing, user research, ideation, wireframing, prototyping, and final UI design.

• Include case studies that highlight your approach to designing for data-intensive B2B workflows and B2C journeys, with clear articulation of user needs and business objectives.

• Showcase examples of contributions to or utilization of design systems, illustrating your understanding of scalability and consistency.

• Present examples of how you've incorporated user feedback and data insights (e.g., usability testing, A/B testing results) to iterate and improve designs.

• Quantify impact where possible, detailing how your designs contributed to user satisfaction, efficiency gains, or business outcomes. Process Documentation:

• Provide documentation or visual artifacts of your design process, such as user journey maps, flow diagrams, and information architecture.

• Illustrate your ability to collaborate with engineering and product teams by showing how you hand off designs and ensure implementation fidelity.

• Demonstrate experience in maintaining design system documentation or contributing to its evolution.

• Showcase examples of how you have documented design decisions and rationale, especially when facing trade-offs.

📝 Enhancement Note: For a Senior Associate role, particularly one that interfaces heavily with operations and product development, a portfolio demonstrating not just aesthetic skill but also strategic thinking, process rigor, and measurable impact is essential. The emphasis on B2B workflows, data literacy, and design systems points to the need for a portfolio that showcases an understanding of complex systems and operational efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Singapore with 5-10 years of experience, a competitive salary range is estimated to be between SGD 90,000 to SGD 130,000 annually. This estimate considers the company's focus on healthcare and digital technology, and the complexity of the role requiring both B2C and B2B design expertise.

Benefits:

• Comprehensive health insurance coverage, aligning with Amplify Health's mission in the healthcare sector.

• Opportunities for professional development, including access to design conferences, workshops, and continuous learning platforms.

• Participation in a fast-growing scale-up environment with potential for significant career progression and impact.

• Standard leave benefits including annual leave, sick leave, and public holidays.

• Opportunities to work on meaningful projects that aim to improve health and wellness across Asia.

• Potential for performance-based bonuses or stock options in a growth-oriented company.

Working Hours: Standard full-time working hours are typically 40 hours per week, with flexibility often provided to accommodate project needs and individual work styles within an on-site environment.

📝 Enhancement Note: Salary estimation is based on market research for similar roles in Singapore, factoring in the experience level and the specific industry (healthcare tech). Benefits are inferred based on typical offerings for roles of this seniority in tech-focused companies, with a nod to the company's mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare, Insurance, Wellness, and Digital Technology. Amplify Health operates at the intersection of these sectors, aiming to revolutionize health outcomes through digital innovation.

Company Size: Amplify Health is described as a "fast-growing business" and a "scale-up," suggesting a dynamic environment with approximately 50-250 employees, prioritizing agility and rapid development.

Founded: While the founding date is not specified, the company's ambitious vision and fast-growing nature imply a relatively modern establishment, likely within the last 5-10 years, focused on disruptive innovation in the Asian healthcare market.

Team Structure:

• The Product Design team likely comprises a mix of individual contributors and potentially design leads, working closely with dedicated Product Managers, Engineering teams (front-end, back-end), and Data Analysts/Scientists.

• Reporting structure is likely hierarchical within design, with this Senior Associate reporting to a Head of Product Design or Design Lead, while collaborating extensively across product squads.

• Cross-functional collaboration is a cornerstone, with designers embedded in or closely aligned with product squads to ensure cohesive development and delivery of features. Methodology:

• Data analysis and insights methods are crucial, with designers expected to be data-literate and use metrics to inform decisions.

• Workflow planning and optimization strategies are applied through Agile methodologies, focusing on iterative development and continuous improvement.

• Automation and efficiency practices are encouraged, particularly through the use of AI-assisted design tools and robust design systems to streamline the design and development process.

Company Website: [Company URL not provided in input, but would typically be AmplifyHealth.com or similar]

📝 Enhancement Note: The company context is inferred from the description of Amplify Health as a "fast-growing business with the ambition of making people and communities across Asia healthier" and its focus on "healthcare, insurance, wellness & digital technology." The "scale-up" environment implies a culture that values agility, innovation, and rapid iteration, which directly impacts the operations and design teams.

📈 Career & Growth Analysis

Operations Career Level: Senior Associate, Product Designer. This level signifies an individual contributor role with significant autonomy and responsibility. It requires a deep understanding of design principles, product development lifecycles, and the ability to influence product direction. The role is expected to contribute strategically and mentor junior designers if applicable.

Reporting Structure: This role reports to a design leadership position (e.g., Head of Product Design, Design Manager) but works intimately within cross-functional product teams, collaborating daily with Product Managers, Engineers, and Data Analysts.

Operations Impact: The designer's impact is measured by the usability, scalability, and effectiveness of digital products. This includes improving user engagement, streamlining operational workflows, enhancing data comprehension through intuitive interfaces, and contributing to the overall success of Amplify Health's digital offerings in the healthcare and insurance sectors.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer or Design Manager role, overseeing teams and strategic design initiatives.

• Specialization: Deepen expertise in specific areas like design systems, accessibility, AI-driven design, or product strategy within the healthcare tech domain.

• Cross-Functional Movement: Opportunities to move into Product Management or even operational strategy roles given the strong emphasis on product thinking and business alignment.

• Mentorship: Develop coaching and mentorship skills by guiding junior designers and contributing to the team's talent multiplier culture.

📝 Enhancement Note: Growth opportunities are framed considering the "scale-up" environment and the emphasis on talent development within Amplify Health. The "operations impact" is tied to how design contributes to business efficiency and user outcomes, a key aspect for operations-focused roles.

🌐 Work Environment

Office Type: Amplify Health operates in a modern office environment in Singapore, likely designed to foster collaboration and innovation. As an on-site role, it offers a structured workspace conducive to focused design work and team interaction.

Office Location(s): Singapore, SG-Collyer Quay. This prime location in Singapore's central business district offers excellent accessibility and a professional setting.

Workspace Context:

• The workspace is designed to be collaborative, with areas for team meetings, design critiques, and focused individual work. Access to necessary design software and hardware is expected.

• Operations tools and technology available would include Figma, Miro, Jira, Confluence, and potentially other project management or communication platforms, facilitating seamless integration with development and product teams.

• Opportunities for direct interaction with cross-functional teams (Product, Engineering, Data) are abundant, fostering a dynamic and integrated work environment.

Work Schedule: While the standard is 40 hours/week, the scale-up environment may offer some flexibility, but the on-site requirement means consistent presence is expected. This schedule supports deep engagement with ongoing projects and team collaboration.

📝 Enhancement Note: The work environment is described with a focus on collaboration and the integration of design with operational workflows, typical of modern tech companies in Singapore. The emphasis on being on-site supports the need for direct team interaction and rapid problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience. Candidates should highlight relevant projects and skills.

• Hiring Manager Interview: Discussion about your background, design philosophy, and how you approach problem-solving. Be prepared to discuss your experience with data-intensive workflows and B2B/B2C design.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a design exercise or a presentation of a past project. Focus on showcasing your process, decision-making, and impact.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and Data team members to assess collaboration style, communication skills, and technical understanding.

• Final Interview: Typically with a senior leader to discuss culture fit, long-term aspirations, and strategic alignment with Amplify Health's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in interaction design, visual design, systems thinking, and particularly your experience with data-intensive B2B workflows and user research.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges you faced, your design decisions and rationale, and the outcomes or impact achieved. Use visual aids effectively.

• Highlight Data Literacy: Showcase how you've used data (metrics, user feedback, research findings) to inform your designs and measure success.

• Demonstrate System Thinking: Include examples of your contribution to or utilization of design systems, ensuring consistency and scalability.

• Prepare for Questions: Anticipate questions about your design process, how you handle trade-offs, your collaboration style, and your experience with Agile methodologies.

Challenge Preparation:

• If a design challenge is given, focus on understanding the problem statement thoroughly before diving into solutions.

• Articulate your assumptions and thought process clearly.

• Prioritize and justify your design decisions based on user needs, business goals, and technical constraints.

• Be prepared to present your solution and defend your choices, demonstrating your ability to think critically and communicate effectively.

📝 Enhancement Note: The application and review process is outlined to prepare candidates for the specific demands of a Senior Associate role in a tech-driven company, emphasizing portfolio strength and cross-functional collaboration. The "operations" perspective is integrated by focusing on data, B2B workflows, and process demonstration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Miro: For collaborative whiteboarding, brainstorming, user journey mapping, and process visualization.

• Storybook: Likely used for design system component documentation and development handoff, ensuring design-component parity.

• Jira: For project management, task tracking, and workflow management within Agile development cycles.

• Confluence: For documentation of design principles, guidelines, research findings, and project knowledge sharing.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and product performance.

• Ability to interpret data dashboards, tables, and visualizations to inform design decisions. CRM & Automation:

• While not a direct CRM role, understanding how user data flows from CRM systems and impacts user experience is beneficial.

• Familiarity with workflow automation concepts as they relate to user journeys and operational efficiency.

📝 Enhancement Note: The tools listed are standard for product designers, but the inclusion of Jira and Confluence, alongside the emphasis on data literacy, highlights the role's integration with development and operational processes. This is crucial for operations-minded candidates.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for user needs, ensuring that designs are not only functional but also empathetic and inclusive.

• Data-Driven Decisions: A preference for using analytics, user research, and performance metrics to inform design choices and validate solutions, aligning with operational efficiency.

• Collaboration & Transparency: A culture of open communication and teamwork, where designers actively engage with Product, Engineering, and Data teams, sharing insights and feedback constructively.

• Craft Excellence & Efficiency: Upholding high standards for design quality while also valuing speed, scalability, and practicality in execution, reflecting an operational mindset.

• Continuous Learning: An environment that encourages exploration of new technologies, methodologies, and market trends, particularly in AI-assisted design and healthcare tech.

Collaboration Style:

• Integrated Squads: Designers are expected to be embedded within or work very closely with cross-functional product squads, acting as a unified team focused on delivering product value.

• Constructive Critiques: A culture of giving and receiving thoughtful feedback during design reviews, fostering continuous improvement and robust problem-solving.

• Knowledge Sharing: Practices that encourage sharing of design patterns, research insights, and best practices across the broader design and product teams.

📝 Enhancement Note: The culture and values are framed to reflect a blend of design best practices and operational efficiency, emphasizing data, collaboration, and continuous improvement – all key tenets in revenue and sales operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2C & B2B Needs: Designing for diverse user groups with potentially conflicting needs and workflows across consumer and enterprise applications.

• Data Complexity: Translating complex, data-intensive information into easily understandable and actionable user interfaces.

• Rapid Iteration in a Scale-Up: Adapting to fast-paced development cycles and evolving priorities while maintaining design quality and consistency.

• AI Integration: Responsibly and effectively integrating AI-assisted design tools into the workflow to enhance productivity and creativity without compromising quality or ethical standards.

Learning & Development Opportunities:

• Advanced Design System Skills: Opportunities to contribute significantly to or lead the evolution of a complex design system.

• Healthcare Tech Expertise: Deepen knowledge of the healthcare and insurance industries, understanding their unique operational and regulatory landscapes.

• AI Design Specialization: Become a go-to expert for leveraging AI tools in the design process.

• Product Strategy Influence: Develop stronger strategic product thinking and contribute to roadmap planning and feature prioritization.

📝 Enhancement Note: Challenges are identified based on the role's specific requirements (B2B/B2C, data-intensive) and the company's context (scale-up, AI integration). Growth opportunities are aligned with typical career paths for senior designers in innovative tech companies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex, data-intensive B2B workflow. What were the key challenges, and how did you approach them?" (Focus on process, data literacy, and problem-solving.)

• "How do you balance user needs with business objectives and technical constraints? Provide an example from your portfolio." (Highlight your product thinking and trade-off decision-making.)

• "Explain your approach to building and maintaining design systems. How do you ensure consistency and scalability across products?" (Demonstrate systems thinking and collaboration with engineering.) Company & Culture Questions:

• "What interests you about Amplify Health's mission in the healthcare and insurance space?" (Showcase your research and alignment with the company's vision.)

• "How would you approach integrating AI-assisted design tools into our existing design process?" (Demonstrate forward-thinking and practical application of new technologies.)

• "Describe your experience working in a scale-up or fast-paced environment. How do you manage ambiguity and shifting priorities?" (Highlight your adaptability and resilience.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction, Problem, Your Role, Process & Solution, Impact & Learnings.

• Visuals: Use high-fidelity mockups, interactive prototypes, and clear diagrams (user flows, system maps) to illustrate your work.

• Narrative: Tell a compelling story about each project, emphasizing your decision-making process and the "why" behind your design choices.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs and their contribution to business goals or user outcomes.

• Engage: Be ready to answer detailed questions about your work and actively solicit feedback from the interviewers.

📝 Enhancement Note: Interview preparation focuses on the specific skills and experiences highlighted in the job description, particularly data literacy, B2B workflow design, and AI tool usage, aligning with operations-centric design roles.

📌 Application Steps

To apply for this Senior Associate, Product Designer position:

• Submit your application through the provided Workday link.

• Tailor your resume: Highlight your 5+ years of product design experience, focusing on your work with B2C and data-intensive B2B workflows, data literacy, and proficiency in Figma and Agile methodologies.

• Curate your portfolio: Select 2-3 strong case studies that showcase your end-to-end design process, problem-solving skills, data-driven approach, and contribution to design systems. Ensure clear articulation of impact.

• Prepare for the interview: Research Amplify Health's mission and recent developments. Practice articulating your design philosophy, decision-making process, and experience with collaboration and AI tools.

• Prepare a portfolio presentation: Rehearse presenting your chosen case studies, focusing on storytelling, clarity of process, and quantifiable results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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