Product UX Designer

📍 Job Overview

Job Title: Product UX Designer

Company: Moon Active

Location: Tel Aviv, Israel

Job Type: FULL_TIME

Category: Product Design / UX Design

Date Posted: 2026-08-12

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the strategy and long-term engagement of mobile games by designing seamless and captivating user experiences for millions of daily active players.

• Collaborate closely with Product Managers, Game Designers, UI Designers, and Technical Artists to create user interfaces and features that balance player satisfaction with key product performance indicators (KPIs).

• Utilize cutting-edge AI tools to scale workflow, accelerate ideation, and optimize the UX design process, while also expanding the cross-platform Design System.

• Conduct user research, usability testing, and player interviews, analyzing feedback and behavioral data to identify pain points and validate design solutions.

📝 Enhancement Note: This role is situated within the Product team, focusing on user experience for mobile games. The emphasis on AI tools and Design Systems indicates a need for a designer who can not only create engaging interfaces but also contribute to scalable and efficient design processes. The "Product UX Designer" title suggests a blend of user-centric design principles with a strong understanding of product goals and business metrics.

📈 Primary Responsibilities

• Translate complex business objectives, monetization strategies, and feature requirements into intuitive and engaging user journeys for mobile applications.

• Partner with Product Managers, Game Designers, and UI Designers to conceptualize, design, and deliver fun, user-friendly, and high-performing game features.

• Design comprehensive end-to-end user flows, wireframes, and interactive prototypes, informed by qualitative user insights and quantitative product metrics.

• Proactively leverage and experiment with advanced AI tools to enhance ideation, accelerate prototype development, generate design concepts, and streamline the overall UX design workflow.

• Maintain, scale, and evolve the existing Design System, ensuring design consistency, efficiency, and seamless integration of components across all product features and platforms.

• Plan and execute user research initiatives, including usability testing sessions and player interviews, to gather actionable insights and validate design decisions.

• Analyze user feedback and behavioral data to identify player pain points, uncover opportunities for improvement, and inform iterative design enhancements.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a significant strategic component. The expectation to "translate complex business goals" and "balance player satisfaction with product KPIs" underscores the need for a designer who understands the business impact of their work. The emphasis on AI tools and Design Systems points to a forward-thinking design team focused on efficiency and scalability.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for this level of role. A strong portfolio can often substitute formal education.

Experience: Minimum of 2 years of professional UX design experience, with a strong preference for mobile applications, especially in the mobile gaming industry.

Required Skills:

• UX Design: Proven ability to design user-centric experiences for mobile applications.

• Mobile Gaming Focus: Experience or a strong passion for designing within the mobile gaming sector.

• Figma Proficiency: Expert-level skills in Figma for wireframing, prototyping, and UI design.

• Design Systems: Demonstrated experience in building, maintaining, and scaling Design Systems for product consistency and efficiency.

• AI Tools Integration: Hands-on, practical experience integrating and leveraging AI tools in daily UX and prototyping workflows. A genuine enthusiasm for AI is crucial.

• Prototyping & Wireframing: Expertise in creating functional prototypes and clear wireframes to communicate design concepts and user flows.

• User Research & Testing: Experience in planning and conducting user research, usability testing, and analyzing qualitative feedback.

• Conceptual Ideation: Strong ability to generate creative design concepts and solutions.

• Visual Storytelling: Skill in communicating design ideas and user journeys effectively through visual means.

Preferred Skills:

• Prior experience in the mobile gaming industry is a significant advantage.

• A strong passion for games and understanding of game mechanics and player psychology.

• Experience with data analysis and interpreting user metrics to inform design decisions.

• Familiarity with Agile development methodologies.

📝 Enhancement Note: The requirement for hands-on experience with AI tools is a critical differentiator for this role, suggesting the company is at the forefront of integrating AI into its design processes. The emphasis on mobile gaming experience and passion for games indicates a specialized need within a competitive industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio is mandatory. This should showcase end-to-end UX design projects, demonstrating your process from problem definition to final solution.

• Include case studies that highlight your ability to translate complex business requirements (e.g., monetization, user engagement) into effective user experiences for mobile applications.

• Showcase specific examples of your work with Design Systems, including how you've contributed to their growth, maintenance, and application across features.

• Feature projects where you've integrated or experimented with AI tools to enhance the design process, ideation, or prototyping.

• Demonstrate your proficiency with modern design and prototyping tools, particularly Figma. Process Documentation:

• Clearly articulate your design process within case studies, detailing user research methodologies, ideation techniques, wireframing, prototyping, and testing phases.

• Illustrate how you use qualitative and quantitative data to inform design decisions and measure the success of your solutions.

• Provide examples of how you've collaborated with Product Managers, Game Designers, and UI Designers to achieve product goals.

• Explain your approach to maintaining consistency and scalability through Design Systems.

📝 Enhancement Note: The explicit requirement for an online portfolio, along with the emphasis on AI tools and Design Systems, means candidates must curate their portfolio to specifically address these aspects. Case studies demonstrating the impact of AI and Design System contributions will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product UX Designer with 2-5 years of experience in Tel Aviv, Israel, the estimated salary range is approximately ₪180,000 - ₪280,000 per year (gross). This estimate considers the cost of living in Tel Aviv, the company's likely scale in the gaming industry, and the specialized AI skill requirement.

Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance package.

• Opportunities for professional development, including training and conferences related to AI and UX design.

• Access to cutting-edge design tools and technologies.

• Vibrant and collaborative work environment in a leading mobile gaming company.

• Potential for stock options or equity depending on experience and role level.

• Employee wellness programs and social events.

Working Hours: The standard working hours are likely 40 hours per week, typical for a full-time role. However, the dynamic nature of the gaming industry may require flexibility, with potential for occasional overtime during critical project phases, balanced by a supportive work culture.

📝 Enhancement Note: Salary figures are estimates based on market research for similar roles in Tel Aviv. The specialized AI requirement may command a premium. Benefits are typical for tech companies in the region and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming. Moon Active is a leading global mobile gaming company known for its popular titles. The industry is characterized by rapid innovation, data-driven decision-making, and a focus on player engagement and monetization.

Company Size: Moon Active is a large company, likely with hundreds or thousands of employees globally, indicating a well-established structure with significant resources and opportunities for impact.

Founded: Founded in 2010, Moon Active has a decade-plus history of success in the competitive mobile gaming market, demonstrating stability and a proven track record.

Team Structure:

• The Product team is responsible for game strategy and player engagement.

• The Product UX Designer will work closely with Product Managers, Game Designers, UI Designers, and Technical Artists, indicating a highly collaborative, cross-functional environment.

• The structure likely involves specialized roles within product development, allowing for deep expertise and focused contributions. Methodology:

• Data-driven decision-making is paramount, using player metrics and KPIs to guide product development and UX improvements.

• Iterative design processes are common, with continuous testing and refinement based on user feedback.

• Emphasis on leveraging advanced technologies, including AI, to enhance design workflows and product performance.

• A strong focus on building and maintaining a scalable Design System to ensure consistency and efficiency.

Company Website: https://www.moonactive.com/

📝 Enhancement Note: Moon Active's established presence and success in mobile gaming suggest a professional, results-oriented environment. The collaborative nature of the Product team, involving diverse disciplines, is key to successful game development and player experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience), suitable for a designer ready to take on more complex projects and contribute strategically. It's a step beyond entry-level, requiring independent work and a solid understanding of UX principles within a product context.

Reporting Structure: The Product UX Designer will likely report to a Product Lead, Head of Product, or Design Manager within the Product team. Collaboration will be extensive with peers and stakeholders across game design, product management, and art departments.

Operations Impact: The Product UX Designer has a direct impact on player satisfaction, engagement, and retention, which are critical drivers of revenue and success in the mobile gaming industry. By designing intuitive and captivating experiences, they contribute significantly to the games' KPIs and overall market performance.

Growth Opportunities:

• Specialization: Deepen expertise in mobile game UX, AI-driven design, or Design Systems management.

• Leadership: Progress to a Senior Product UX Designer role, mentoring junior designers, leading design initiatives, or managing specific product areas.

• Cross-functional Movement: Opportunities to move into Product Management or UI Design leadership roles, leveraging a strong understanding of user needs and product strategy.

• Skill Enhancement: Continuous learning and development in emerging AI technologies, user research methodologies, and advanced design tools.

📝 Enhancement Note: The role offers a clear path for growth within a successful gaming company, with opportunities to specialize in high-demand areas like AI and Design Systems, or to move into leadership positions.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment designed for collaboration and team synergy. Moon Active likely offers a modern, well-equipped workspace conducive to creative and technical work.

Office Location(s): Tel Aviv, Israel. This is a major tech hub, offering a dynamic professional environment.

Workspace Context:

• Collaborative: Expect an environment that encourages open communication and teamwork, with designers working closely with product managers, game designers, and other stakeholders.

• Tech-forward: Access to the latest design software (Figma), AI tools, and hardware necessary for high-fidelity prototyping and design.

• Dynamic: The fast-paced nature of the gaming industry means a lively and energetic atmosphere, with opportunities for cross-team interaction and knowledge sharing.

Work Schedule: Full-time, with a standard 40-hour work week. While structured, the environment might foster a culture of flexibility to meet project deadlines, balanced by a focus on work-life integration.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests a commitment to in-person collaboration, which is often beneficial for creative teams. The environment is expected to be dynamic and technologically advanced, reflecting the gaming industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and fit.

• Technical Interview: Discussion of UX principles, design process, and experience with mobile applications and AI tools. This may involve a portfolio walkthrough.

• Design Challenge/Case Study: A practical exercise to assess problem-solving skills, design thinking, and ability to translate requirements into solutions. This could involve designing a feature or improving an existing user flow.

• Team/Hiring Manager Interview: Deeper dive into collaboration style, cultural fit, and understanding of the gaming industry.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've used AI tools in your workflow, providing specific examples and demonstrable results.

• Design System Contributions: Detail your role in building or scaling Design Systems, emphasizing efficiency gains or consistency improvements.

• Mobile Gaming Focus: Prioritize projects relevant to mobile applications, especially games, and articulate your understanding of player psychology and monetization strategies.

• Process Clarity: For each project, clearly outline your problem statement, research methods, design decisions, and the impact of your solutions using metrics where possible.

• Figma Proficiency: Ensure your portfolio demonstrates advanced use of Figma for complex prototyping and design.

Challenge Preparation:

• Be prepared to discuss your approach to designing for engagement and monetization in a mobile gaming context.

• Practice articulating your design decisions and rationale clearly and concisely.

• Familiarize yourself with common UX challenges in mobile games (e.g., onboarding, retention, in-app purchases).

• Be ready to discuss how you would integrate AI tools into a specific design challenge.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio, particularly their experience with AI tools and Design Systems. Candidates should prepare to articulate their design process and its impact on product KPIs.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, and prototyping. Proficiency is a must.

• AI Design Tools: Experience with tools like Midjourney, Stable Diffusion, ChatGPT for design assistance, concept generation, or workflow automation. Specific tools may vary, but a demonstrated ability to integrate AI is key.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping software might be beneficial.

• Sketching Tools: For rapid ideation and concept visualization.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools used to track player behavior, engagement, and monetization (e.g., GameAnalytics, Mixpanel, Amplitude).

• Data Visualization Tools: Ability to interpret data presented in dashboards or reports to inform design decisions.

CRM & Automation:

• While not a direct CRM role, understanding how user data flows from product interactions into broader company systems is helpful.

• Familiarity with project management tools (e.g., Jira, Asana) for collaboration with development teams.

📝 Enhancement Note: The explicit mention of AI tools suggests that candidates should be prepared to discuss their experience with a variety of AI applications in design, not just one specific platform. Figma is the primary design tool.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep understanding and focus on creating enjoyable and engaging experiences for players.

• Data-Driven Innovation: Utilizing data and analytics to inform design decisions and drive product improvements.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared goals.

• Efficiency & Scalability: Building robust Design Systems and leveraging AI to optimize design processes for future growth.

• Passion for Gaming: A genuine enthusiasm for games and the gaming industry.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Managers, Game Designers, UI Designers, and Technical Artists to ensure cohesive product development.

• Iterative Feedback: Open to constructive feedback and actively participating in design critiques and reviews.

• Knowledge Sharing: Encouraging the sharing of best practices, new tools, and industry trends within the design and product teams.

📝 Enhancement Note: Moon Active's culture likely values innovation, player focus, and strong teamwork. The emphasis on AI and Design Systems points to a forward-thinking approach to design operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Needs with Monetization: Designing features that are both fun for players and drive revenue, a core challenge in mobile gaming.

• Rapid Iteration Cycles: Adapting to fast-paced development sprints and delivering high-quality designs under tight deadlines.

• Integrating AI Effectively: Identifying and implementing AI tools that genuinely enhance the design process without compromising user experience or creativity.

• Scaling Design Systems: Ensuring the Design System remains relevant, comprehensive, and easy to use as the product suite expands.

Learning & Development Opportunities:

• AI in Design Workshops: Access to training and resources focused on the latest AI applications for UX/UI design.

• Industry Conferences: Opportunities to attend leading game development and design conferences.

• Mentorship: Potential for mentorship from senior designers or product leaders within Moon Active.

• Cross-Disciplinary Learning: Gaining deeper insights into game design, product management, and technical art through daily collaboration.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges at the intersection of user experience, business goals, and cutting-edge technology like AI, offering significant professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating complex business goals, like monetization, into user-friendly mobile game features." (Focus on your structured approach, user research, and iterative design.)

• "How have you leveraged AI tools in your UX design workflow? Provide a specific example of how it improved efficiency or design quality." (Be ready to discuss tools, your experimental process, and measurable outcomes.)

• "Walk us through your experience building or scaling a Design System. What were the key challenges and how did you address them?" (Highlight your understanding of consistency, component management, and developer handoff.) Company & Culture Questions:

• "What excites you about working in the mobile gaming industry, and specifically at Moon Active?" (Research Moon Active's games and company values.)

• "How do you approach collaboration with Product Managers and Game Designers who may have different priorities?" (Emphasize your communication skills and ability to find common ground.)

• "How do you measure the success of your UX designs in a product context?" (Discuss KPIs, A/B testing, user feedback analysis, and impact on engagement/retention.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, clearly outlining the problem, your role, process, solution, and impact.

• AI Showcase: Dedicate a section or highlight within projects how AI was used, showing tangible benefits.

• Design System Examples: Include visuals or descriptions of your Design System contributions.

• Conciseness: Be prepared to present your key projects within a given timeframe, focusing on the most impactful aspects.

• Interactive Elements: If possible, include interactive prototypes or links to live examples.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their UX design skills but also their strategic thinking, ability to integrate new technologies like AI, and their understanding of the business objectives within the mobile gaming context.

📌 Application Steps

To apply for this Product UX Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your online portfolio prominently features projects that highlight your experience with mobile applications, AI tools in design, and Design Systems. Tailor your project selection and descriptions to align with the requirements.

• Resume Optimization: Update your resume to clearly articulate your 2+ years of UX design experience, emphasizing mobile gaming, Figma proficiency, and any hands-on AI integration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, showcasing case studies with clear outcomes, and preparing specific examples of how you've used AI and contributed to Design Systems.

• Company Research: Thoroughly research Moon Active's games, their target audience, and their company culture to demonstrate genuine interest and cultural alignment. Understand their position in the mobile gaming market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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