Product Strategy & Operations Lead, Ad Performance

📍 Job Overview

Job Title: Product Strategy & Operations Lead, Ad Performance

Company: Roku

Location: New York, New York, United States

Job Type: Full-Time

Category: Revenue Operations / Product Operations / GTM Operations

Date Posted: 2026-06-12

Experience Level: Mid-Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive product strategy and go-to-market (GTM) execution for Roku's performance advertising portfolio, focusing on unlocking revenue growth and ensuring market readiness.

• Analyze and optimize ad delivery, bidding, targeting, forecasting, and measurement systems and workflows to identify and resolve operational gaps.

• Act as a strategic partner, bridging product development with business enablement by collaborating closely with Product Management, Ad Sales, Operations, and Legal teams.

• Develop and operationalize scalable frameworks to support performance buying products across Roku's direct channels and in-stream video ad businesses.

• Own the commercialization and operational readiness for new performance advertising products, ensuring sales teams are well-equipped to support advertisers.

📝 Enhancement Note: This role sits within Roku's Ad Product Strategy & Operations (PS&O) team, a hybrid strategy and execution function. The focus is on operationalizing product strategy, ensuring launch readiness, and accelerating decision-making within the advertising product organization. The emphasis on "performance advertising" and "outcome-based buying systems" signifies a deep dive into metrics-driven ad solutions, requiring a strong understanding of conversion optimization, bidding strategies, and attribution models.

📈 Primary Responsibilities

• Develop and maintain the strategic roadmap for Roku's performance advertising portfolio, integrating market dynamics, buyer needs, and overarching business objectives.

• Conduct in-depth analysis of ad delivery, bidding, targeting, forecasting, and measurement systems to identify operational inefficiencies and propose scalable solutions.

• Collaborate cross-functionally with Product Management, Ad Sales, Operations, and Legal to remove revenue-generating roadblocks and enhance team readiness for performance buying products.

• Establish and refine frameworks to scale performance advertising solutions across Roku’s direct channels, including Home Screen and native surfaces, as well as in-stream video ads.

• Serve as the primary driver for performance advertising GTM initiatives, ensuring alignment, accountability, and measurable outcomes across all involved teams.

• Oversee the operational readiness and launch execution of new performance buying products, equipping Ad Sales teams with the necessary tools and knowledge to support advertisers effectively from day one.

• Analyze and interpret market dynamics and competitive intelligence to inform product strategy and prioritization within the performance advertising space.

• Design and implement scalable operational processes that support the lifecycle of performance advertising products, from development through to sales and support.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic thinking and hands-on operational execution. The "directly responsible individual" (DRI) for GTM initiatives highlights ownership and accountability. The need to "scale team readiness" suggests a focus on training, enablement, and process documentation, crucial for GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business, Marketing, Economics, or a related field is typically expected for roles of this nature; a Master's degree or MBA may be preferred.

Experience: 4+ years of experience in strategy and operations, growth marketing, performance marketing, or a closely related field, with a strong preference for experience within digital advertising platforms.

Required Skills:

• Proven experience in developing and executing product strategy, particularly in the performance advertising domain.

• Deep understanding of market analysis, competitive intelligence gathering, and synthesizing insights to inform strategic decisions.

• Demonstrated ability to manage performance budgets and understand optimization levers for cost-per-action (CPA) and conversion-based bidding.

• Strong systems thinking capabilities with a track record of scaling operational processes and driving measurable business outcomes.

• Exceptional communication, presentation, and cross-functional influence skills, with the ability to align diverse stakeholders.

• Highly analytical and detail-oriented approach to problem-solving and process improvement.

• Proficient in leveraging AI tools for enhanced productivity in research, analysis, presentation development, and briefing documents.

• Proven track record of career growth and increasing responsibility, indicating strong performance and leadership potential. Preferred Skills:

• Experience with outcome-based buying systems, including conversion optimization, audience targeting, measurement, and attribution.

• Familiarity with ad tech ecosystems, including ad delivery, bidding, forecasting, and measurement platforms.

• Experience in commercializing new products or features within a digital platform environment.

• Understanding of how growth marketers evaluate platforms and drive adoption of new buying products.

• Ability to translate complex ad technology concepts into clear, actionable insights for sales teams.

📝 Enhancement Note: The requirement for AI proficiency is a modern addition, suggesting that candidates will be expected to leverage AI for efficiency in analysis, content creation, and strategic planning. The emphasis on "growth and progression" indicates that Roku values candidates who demonstrate ambition and a capacity for learning and taking on more responsibility over time.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case studies demonstrating successful product strategy development and GTM execution for digital advertising products, ideally in a performance-focused capacity.

• Examples of operational process analysis and optimization, showcasing the ability to identify systemic roadblocks and implement scalable solutions.

• Documentation or descriptions of frameworks developed for scaling operations, particularly within ad tech or digital platforms.

• Evidence of cross-functional collaboration and alignment on complex initiatives, highlighting problem-solving and stakeholder management skills.

• Quantifiable results demonstrating impact on revenue growth, efficiency improvements, or product adoption, with clear metrics and ROI. Process Documentation:

• Showcase ability to document complex workflows related to ad delivery, bidding, targeting, measurement, and attribution.

• Provide examples of process improvement initiatives, detailing the problem, proposed solution, implementation, and measured outcomes.

• Illustrate experience in creating operational readiness plans and launch checklists for new product introductions.

• Demonstrate experience in developing training materials or enablement resources for sales and operations teams supporting new ad products.

📝 Enhancement Note: For a role focused on product strategy and operations, a portfolio should highlight not just strategy, but also the tangible operational execution. Candidates should be prepared to discuss specific processes they've analyzed, improved, or built from the ground up, with a strong emphasis on scalability and measurable impact.

💵 Compensation & Benefits

Salary Range: The estimated annual salary for this position in New York is between $130,000 - $170,000.

Explanation: This range is based on the provided information for New York City, a high cost-of-living area, and aligns with mid-level to senior Product Strategy & Operations roles in the tech and ad tech industries. Factors like specific experience, skills, and certifications can influence the final offer within this band.

Benefits:

• Health Insurance (medical, dental, and vision)

• Equity Awards

• Life Insurance

• Disability Benefits

• Parental Leave

• Wellness Benefits

• Paid Time Off

• Mental Health Support

• Financial Wellness Support

• Commuter Benefits

• Retirement Options (401(k)/pension)

Working Hours: The role is specified as full-time. While not explicitly stated, the hybrid work model suggests a standard workweek, likely around 40 hours, with flexibility on Fridays. The emphasis on AI for productivity may indicate an expectation for efficient work output within standard hours.

📝 Enhancement Note: The salary range is specific to New York. For other locations, this range would need adjustment based on regional cost of living and local market data for similar roles. The benefits listed are comprehensive, covering health, financial well-being, and work-life balance, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Streaming Television Platform / Digital Advertising Technology

Company Size: Roku is a large public company with thousands of employees, indicated by their significant market presence and the breadth of their product offerings. The "fast-growing public company" description suggests a dynamic environment.

Founded: 2002, Roku has a history of innovation in the streaming space, evolving from a hardware provider to a comprehensive platform. This longevity suggests a stable yet adaptable company culture.

Team Structure:

• The Ad Product Strategy & Operations (PS&O) team is a specialized function within the broader Ad Product organization.

• It operates at the intersection of product development and business enablement, suggesting close collaboration with Product Managers, Engineering, Sales, Legal, and other operational teams.

• The role of "Lead" implies a degree of autonomy and potential for guiding initiatives or junior team members, depending on the exact team hierarchy. Methodology:

• Data-driven decision-making is implied through the focus on performance advertising, measurement, and attribution.

• Emphasis on scalability and operational efficiency is core to the PS&O function, driving the development of frameworks and processes.

• Cross-functional alignment and collaboration are critical for success, ensuring product roadmaps translate into market-ready solutions.

• Agile methodologies are likely employed given the fast-paced tech environment and focus on rapid product iteration and launch.

Company Website: https://www.weareroku.com

📝 Enhancement Note: Roku's culture is described as fast-paced, collaborative, and focused on problem-solving and action. The emphasis on "fewer number of very talented folks" suggests a high-performance environment where individual contributions are significant. The "independent thinkers with big ideas who act boldly" description points to a culture that values initiative and innovation.

📈 Career & Growth Analysis

Operations Career Level: This is a "Lead" position, typically indicating a mid-to-senior level role. It requires significant experience (4+ years) and the ability to shape strategy, drive execution, and influence cross-functional teams. It's a pivotal role for professionals looking to deepen their expertise in ad tech operations and product strategy.

Reporting Structure: The role reports into the Ad Product Strategy & Operations (PS&O) team, which is part of the broader Ad Product organization. The exact reporting manager would likely be a Director or VP within Ad Product or a related GTM function. The role requires close collaboration with Product Management, Ad Sales, and Legal.

Operations Impact: This role has a direct and significant impact on Roku's revenue growth by ensuring the effectiveness and scalability of its performance advertising products. By bridging product development with market execution, the lead directly influences the company's ability to monetize its platform and attract advertisers seeking measurable results.

Growth Opportunities:

• Specialization: Deepen expertise in performance advertising, ad tech, and product operations within a leading streaming platform.

• Leadership: Opportunity to lead GTM initiatives, influence product roadmaps, and potentially manage or mentor junior team members as the team grows.

• Cross-functional Exposure: Gain broad experience working across Product, Sales, Marketing, Legal, and Engineering, building a strong network and understanding of the entire ad tech value chain.

• Strategic Influence: Contribute to the strategic direction of Roku's advertising business, shaping the future of performance advertising on the platform.

• Industry Advancement: Develop a strong reputation in the rapidly evolving ad tech and streaming media industries.

📝 Enhancement Note: The "Lead" title suggests that while deep individual contribution is expected, there's also an implicit expectation of guiding others or leading specific workstreams. The impact is directly tied to revenue generation, a key metric for operations roles in growth-stage companies.

🌐 Work Environment

Office Type: Roku utilizes a hybrid work model. Employees are expected to work in the office Monday through Thursday, with Fridays offering flexibility for remote work, unless a role specifically requires a 5-day in-office presence.

Office Location(s): The primary location for this role is New York, New York. Roku has multiple office locations globally, but this specific position is based in their New York office.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office collaboration, particularly during the weekdays. This is beneficial for operations roles that often require close coordination with sales, product, and legal teams.

• Tools & Technology: As a tech company, Roku likely provides a robust technology environment, including necessary hardware, software, and access to internal systems and tools for data analysis, project management, and communication.

• Team Interaction: The in-office days facilitate direct interaction with colleagues, fostering stronger working relationships and spontaneous problem-solving sessions crucial for operations.

Work Schedule: Standard full-time hours are expected, with the hybrid model offering some flexibility, particularly on Fridays. The focus on efficiency and AI suggests an emphasis on results and productivity within these hours.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment. The emphasis on in-office collaboration Monday-Thursday is significant for operations roles that thrive on direct communication and team synergy, while Friday flexibility offers a degree of personal work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Deeper dive into experience, role responsibilities, strategic thinking, and operational problem-solving skills. The focus will be on performance advertising expertise and GTM execution.

• Cross-functional Interviews: Interviews with key stakeholders from Product Management, Sales Operations, or Legal to assess collaboration style, influence, and ability to navigate complex organizational dynamics.

• Case Study/Presentation: Candidates may be asked to present a case study on a past GTM initiative, product strategy, or operational improvement, showcasing their analytical and communication skills. This is where portfolio elements would be crucial.

• Final Interview: Potentially with a senior leader to discuss strategic vision, long-term career aspirations, and final alignment with Roku's culture.

Portfolio Review Tips:

• Focus on Impact: Highlight quantifiable results (revenue growth, efficiency gains, cost savings, adoption rates) for all case studies. Use metrics relevant to performance advertising (e.g., CPA, ROAS, conversion rates, LTV).

• Showcase Strategy & Execution: Clearly articulate the strategic rationale behind your initiatives and the detailed operational steps taken to achieve them.

• Demonstrate Problem-Solving: Present complex challenges you've faced and the innovative, scalable solutions you developed.

• Illustrate Cross-Functional Collaboration: Provide examples of how you've successfully partnered with different departments to achieve common goals.

• Tailor to Roku: Research Roku's advertising products and recent performance advertising initiatives to tailor your examples and demonstrate relevant understanding.

Challenge Preparation:

• GTM Strategy: Be prepared to discuss how you would approach launching a new performance advertising product on Roku's platform.

• Operational Efficiency: Expect questions about identifying and resolving bottlenecks in ad tech workflows.

• Market Analysis: Prepare to discuss how you would analyze market trends and competitive landscapes for performance advertising.

• AI Integration: Think about how AI can be practically applied to improve productivity in strategy, analysis, and GTM execution for this role.

📝 Enhancement Note: The interview process is likely to be rigorous, assessing both strategic acumen and operational execution capabilities. A strong portfolio demonstrating tangible results in performance advertising and GTM strategy will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Salesforce or similar CRM for managing sales pipelines and customer interactions.

• Project Management: Tools like Asana, Jira, or Trello for tracking initiatives, workflows, and GTM readiness tasks.

• Collaboration Suites: G Suite (Docs, Sheets, Slides, Meet) or Microsoft 365 for documentation, analysis, and communication.

• AI Productivity Tools: Candidates are expected to be proficient with AI tools for research, analysis, and content generation.

Analytics & Reporting:

• Data Warehousing/BI Tools: Tableau, Looker, Power BI, or internal Roku tools for analyzing ad performance data, market trends, and operational metrics.

• Spreadsheet Software: Advanced proficiency in Excel or Google Sheets for financial modeling, data manipulation, and reporting.

• Presentation Software: PowerPoint or Google Slides for creating compelling reports and strategic recommendations.

CRM & Automation:

• Ad Platforms: Familiarity with DSPs (Demand-Side Platforms) and SSPs (Supply-Side Platforms) is highly relevant, though direct experience may not be required. Understanding bidding mechanisms, targeting capabilities, and measurement frameworks is key.

• Marketing Automation: While not explicitly stated, experience with marketing automation platforms could be beneficial for understanding integrated campaign management.

• Integration Tools: Understanding how different ad tech systems integrate is crucial for operational efficiency.

📝 Enhancement Note: While specific tools are not listed, the role's nature implies proficiency with standard enterprise software for CRM, project management, and data analysis. The explicit mention of AI productivity tools is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are made based on robust analysis of performance metrics, market data, and operational efficiency.

• Customer-Centric: Focus on understanding advertiser needs and delivering solutions that drive their business outcomes.

• Collaboration: Strong emphasis on working effectively across teams (Product, Sales, Legal, Engineering) to achieve shared goals.

• Accountability & Ownership: Taking responsibility for initiatives, driving them to completion, and delivering measurable results.

• Innovation & Agility: Embracing new technologies and methodologies to stay ahead in the fast-paced ad tech industry.

• Efficiency: Continuously seeking ways to optimize processes, reduce friction, and scale operations effectively.

Collaboration Style:

• Proactive Communication: Regularly engaging with stakeholders to provide updates, gather feedback, and resolve issues.

• Partnership-Oriented: Working as a true partner with Product Management, Sales, and Legal to ensure alignment and successful product launches.

• Influence & Persuasion: Effectively communicating strategies and recommendations to gain buy-in from diverse teams.

• Constructive Feedback: Open to giving and receiving feedback to continuously improve processes and outcomes.

📝 Enhancement Note: Roku's culture emphasizes problem-solving, action, and collaboration. The PS&O team likely embodies these values by acting as a bridge between product innovation and business execution, driven by data and a commitment to advertiser success.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Innovation: The ad tech industry evolves rapidly; staying ahead of market trends, competitive offerings, and technological advancements (like AI in advertising) will be a continuous challenge.

• Cross-Functional Alignment: Balancing the needs and priorities of diverse teams (Product, Sales, Legal, Engineering) to drive unified GTM strategies.

• Scalability: Developing and implementing operational processes that can effectively scale with Roku's growth and expanding advertising product suite.

• Data Complexity: Navigating and interpreting complex performance advertising data to derive actionable insights and drive strategic decisions.

• Market Competition: Operating in a highly competitive landscape requires continuous differentiation and optimization of Roku's advertising products.

Learning & Development Opportunities:

• Specialized Ad Tech Knowledge: Deepen understanding of performance advertising mechanics, measurement, and attribution models within a leading streaming platform.

• Product Strategy & Operations Expertise: Develop advanced skills in bridging product development with market execution, a highly sought-after discipline.

• Leadership & Influence: Hone skills in stakeholder management, strategic communication, and driving consensus across large organizations.

• AI in Advertising: Gain practical experience in leveraging AI for productivity and strategic advantage in the ad tech space.

• Industry Exposure: Engage with industry trends, conferences, and best practices in digital advertising and streaming media.

📝 Enhancement Note: The role offers significant opportunities for professional growth, particularly for those aiming for leadership positions in product operations or GTM strategy within the dynamic ad tech sector. The challenges are inherent to a fast-paced, innovative company in a competitive market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a go-to-market strategy for a new advertising product. How would you ensure alignment across Product, Sales, and Legal?"

• "Walk me through a time you identified a systemic roadblock in an ad tech workflow. What was your approach to analyze, propose, and implement a scalable solution?"

• "How do you stay informed about market dynamics and competitive intelligence in the digital advertising space, and how do you translate that into actionable product strategy?" Company & Culture Questions:

• "What interests you about Roku's performance advertising business and this specific role?"

• "How do you see AI being leveraged to enhance productivity and strategy in a role like this, and what's your experience using AI tools?"

• "Describe your experience working in a hybrid environment and how you ensure effective collaboration with remote and in-office colleagues." Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key initiatives, clearly outlining the objective, your role, the problem/opportunity, the strategy and operational execution, the results (with metrics), and key learnings.

• Storytelling: Frame your experiences as compelling narratives that demonstrate your problem-solving abilities, strategic thinking, and operational prowess.

• Metrics Focus: Quantify your impact wherever possible. For performance advertising, this means focusing on CPA, ROAS, conversion rates, revenue impact, and efficiency gains.

• Visuals: Use charts, graphs, and diagrams to illustrate complex processes, data insights, and strategic frameworks. Make it easy for interviewers to grasp your contributions.

• Conciseness: Be prepared to present key highlights within a set timeframe (e.g., 10-15 minutes for a portfolio presentation), leaving ample time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of performance advertising mechanics, GTM execution, and operational scalability, supported by concrete examples from your experience. The ability to articulate the "why" and "how" behind your actions, backed by data, will be crucial.

📌 Application Steps

To apply for this Product Strategy & Operations Lead position:

• Submit your application through Roku's career portal via the provided link.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that showcase your experience in product strategy, GTM execution, and operational improvements within digital advertising or performance marketing. Focus on quantifiable results and your specific contributions.

• Tailor Your Resume: Highlight keywords from the job description such as "Product Strategy," "Performance Advertising," "Go-to-Market," "Operational Scaling," "Systems Thinking," and any experience with AI productivity tools. Emphasize achievements and responsibilities that directly align with the role's requirements.

• Prepare Your Narrative: Practice articulating your experience and portfolio case studies clearly and concisely. Be ready to discuss your approach to problem-solving, cross-functional collaboration, and driving revenue growth through operational excellence.

• Research Roku: Familiarize yourself with Roku's platform, its advertising products, and recent company news. Understand their market position and how performance advertising fits into their overall strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.