Product Innovation & Design Manager
π Job Overview
Job Title: Product Innovation & Design Manager β CPG
Company: Atlas Coffee Club
Location: Austin, TX
Job Type: Salaried Full-Time
Category: Product Development & Design (CPG Focus)
Date Posted: September 23, 2026
Experience Level: 3-4+ Years
π Role Summary
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Lead the end-to-end development of new physical products for Atlas Coffee Club, from initial concept through to market launch, addressing consumer needs across the coffee journey.
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Drive product innovation by leveraging consumer insights, concept design, packaging development, and sourcing strategies within the CPG and ecommerce space.
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Collaborate cross-functionally with New Product Development, Growth, and Operations teams to ensure seamless product launches and ongoing product lifecycle management.
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Manage supplier relationships and manufacturing partners, ensuring adherence to quality, cost, capacity, and reliability standards.
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Develop and execute product launch plans, including forecasting, inventory management, and post-launch iteration based on performance data.
π Enhancement Note: This role is critical for Atlas Coffee Club's expansion beyond its core subscription model into new product formats and packaged goods. The emphasis on "zero to one" product development indicates a need for a highly autonomous and proactive individual who can navigate ambiguity and drive projects from ideation through to execution. The CPG focus suggests a strong understanding of physical product development, supply chain considerations, and consumer-facing product strategy.
π Primary Responsibilities
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Conduct comprehensive consumer, category, and cultural research, utilizing both qualitative and quantitative methods to identify unmet needs and market opportunities.
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Design innovative product concepts, develop compelling value propositions, and create early-stage visuals and copy to articulate product vision.
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Manage the monthly content and product updates for the company's recurring subscription offerings, ensuring alignment with brand strategy and consumer expectations.
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Author detailed product briefs and collaborate closely with internal and external designers to translate concepts into polished packaging and creative assets.
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Identify, vet, and manage relationships with suppliers and manufacturing partners, ensuring they meet Atlas Coffee Club's stringent standards for quality, cost, capacity, and reliability.
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Negotiate pricing, Minimum Order Quantities (MOQs), lead times, and production terms with suppliers to optimize cost-effectiveness and delivery timelines.
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Proactively identify and communicate potential risks related to timelines, costs, quality, or supply chain disruptions to relevant teams, enabling timely mitigation.
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Uphold a strong conviction for the customer experience throughout the entire product development process, from initial concept to final product delivery.
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Own the execution of product launches, managing all aspects from concept approval to production readiness and market introduction.
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Coordinate effectively with Growth and Operations teams, as well as external suppliers, to ensure smooth product development and launch processes.
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Maintain and update the product calendar, ensuring all launches are on track and aligned with annual strategic plans.
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Partner with Supply Chain and Operations teams to develop accurate unit forecasts for new products, balancing inventory levels to avoid stockouts and minimize excess inventory.
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Design and implement live experiments and high-fidelity prototypes to test product concepts and gather early feedback, fostering an iterative development approach.
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Monitor and analyze product launch performance, tracking key metrics such as conversion rates, customer retention, feedback sentiment, and operational efficiency.
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Drive product iteration by making necessary adjustments to product design, packaging, pricing, or positioning, and re-testing for continuous improvement.
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Update and organize product data meticulously throughout the product lifecycle, ensuring data integrity and accessibility for all stakeholders.
π Enhancement Note: The responsibilities highlight a blend of strategic thinking and tactical execution. The emphasis on "live high-fidelity prototypes" and "design and launch experiments" indicates a lean, agile product development methodology. The need to "feed the demand forecast" and "balance staying in stock against sitting on inventory" directly links product development to operational efficiency and financial performance, a key aspect of Revenue Operations and GTM strategy.
π Skills & Qualifications
Education:
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Bachelorβs degree in Marketing, Product Design, Human-Centered Design (HCD), or a related field is preferred. Experience:
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3β4+ years of progressive experience in design and innovation, new product development, or a comparable role.
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Prior experience within the Consumer Packaged Goods (CPG), food and beverage, or ecommerce industries is highly desirable.
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Demonstrated experience across the entire physical product development lifecycle, including product briefing, supplier sourcing, sampling, production oversight, and fulfillment logistics. Required Skills:
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Product Innovation & Design: Proven ability to conceptualize, design, and develop innovative physical products that meet consumer needs and business objectives.
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Design Thinking & Research: Expertise in applying design thinking methodologies and conducting hybrid research (qualitative and quantitative) to uncover consumer insights and validate product concepts.
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Supplier & Vendor Management: Strong capability in identifying, vetting, managing, and negotiating with suppliers and manufacturing partners to ensure quality, cost, and delivery targets are met.
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Project Management & Execution: Ability to manage multiple product development projects concurrently, driving them from ideation through to successful launch and iteration.
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Data Analysis & Interpretation: Proficiency in analyzing data, including sales, conversion, retention, and customer feedback, to inform product decisions and drive iteration.
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Communication & Collaboration: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, write with conviction, and collaborate effectively across diverse teams and external partners.
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Problem-Solving: Strong analytical and problem-solving skills to address challenges related to product development, supply chain, and market introduction.
Preferred Skills:
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Live Prototyping: Experience in creating and testing live, high-fidelity prototypes as a means of rapid validation and iteration.
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Content Design: Skill in developing compelling product copy, value propositions, and visual narratives that resonate with target consumers.
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Systems Design: Understanding of how products integrate into broader systems, including supply chain, operations, and customer experience.
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Venture Design: Ability to approach product development with an entrepreneurial mindset, considering market viability and feasibility.
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Microsoft Excel/Google Sheets: Advanced proficiency in spreadsheet software for data analysis, forecasting, and project tracking.
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CPG/Food & Beverage Experience: In-depth knowledge of the specific challenges and opportunities within the CPG and food/beverage sectors.
π Enhancement Note: The required skills emphasize a hands-on approach to product development, integrating design principles with practical execution and data-driven decision-making. The mention of "systems design" and "venture design" suggests a need for a candidate who can think holistically about product strategy and its broader business implications, aligning with GTM and operational considerations.
π Process & Systems Portfolio Requirements
Portfolio Essentials:
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Product Development Case Studies: Showcase 2-3 detailed case studies demonstrating your involvement in bringing physical products from concept to market. Each case study should highlight:
- The initial problem or consumer need identified.
- Your specific role and contributions to the design and development process.
- The research methodologies employed (qualitative, quantitative, hybrid).
- Key design decisions and rationale.
- Supplier sourcing and management challenges and solutions.
- Launch execution process and collaboration with other teams.
- Post-launch analysis and iteration strategies.
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Visual Design & Packaging Examples: Include examples of product concepts, visual designs, and packaging you have developed or overseen. This should demonstrate your aesthetic sensibility and understanding of brand representation in physical products.
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Data Analysis & Iteration Examples: Provide evidence of how you've used data (sales, conversion, feedback) to iterate on products, showing before-and-after scenarios or demonstrating a clear improvement cycle.
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Supplier Negotiation & Management Documentation (Conceptual): While specific confidential details should be omitted, describe your approach to supplier negotiation and management, perhaps using a hypothetical scenario or anonymized example to illustrate your process and negotiation style.
Process Documentation:
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Concept-to-Launch Workflow: Be prepared to walk through your typical process for taking a new product from initial ideation to a successful market launch. Highlight key stages, decision points, and cross-functional touchpoints.
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Supplier Vetting and Management Framework: Outline your methodology for identifying, evaluating, and onboarding new suppliers, as well as your ongoing relationship management strategies.
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Product Iteration Loop: Describe your process for monitoring product performance post-launch and implementing iterative improvements, including how you gather feedback and translate it into actionable changes.
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Forecasting Input Process: Explain how you contribute to demand forecasting, detailing the inputs you provide (e.g., launch timing, expected demand, supplier capacity) and how you collaborate with Operations and Supply Chain.
π Enhancement Note: For a Product Innovation & Design Manager role, a portfolio is crucial. It should not only showcase the final output but also the process and thinking behind it. Candidates should be ready to discuss their methodologies for research, design, supplier management, and data-driven iteration. Demonstrating an understanding of how product development integrates with broader operational functions like supply chain and forecasting will be a significant advantage.
π΅ Compensation & Benefits
Salary Range: $70,000 β $90,000 annually, commensurate with experience and qualifications.
Benefits:
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Comprehensive Medical Insurance
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Dental Insurance
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Vision Insurance
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401(k) Retirement Plan with potential company match (details not specified, but a standard offering)
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Generous Paid Time Off (PTO)
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Paid Sick Time
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Paid Company Holidays
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Paid Parental Leave
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Employee Product Benefits, including complimentary coffee and tea
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Opportunities for professional growth and development, including training and potential conference attendance. Working Hours:
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Standard full-time hours, typically around 40 hours per week. The role is hybrid, requiring in-office presence in Austin, TX, with flexibility for remote work as appropriate.
π Enhancement Note: The salary range provided is typical for a Product Innovation & Design Manager with 3-4+ years of experience in a mid-sized, growing company in a market like Austin, TX. The annual performance bonus of 3%-8% is a common incentive structure for roles that directly impact revenue and product success. The benefits package is competitive for a startup/growth-stage company, with standard health offerings and attractive employee perks.
π― Team & Company Context
π’ Company Culture
Industry: Food & Beverage (Specialty Coffee), Ecommerce, Subscription Services. Atlas Coffee Club operates within a dynamic and growing market, leveraging direct-to-consumer (DTC) channels to deliver a unique global coffee experience.
Company Size: Atlas Coffee Club is a fast-growing, bootstrapped startup. While the exact employee count isn't specified, the description suggests a lean, agile team where individual contributions have a significant impact. This implies a culture of ownership and accountability.
Founded: 2015. With a decade of experience, Atlas Coffee Club has established its core subscription model and is now focused on strategic expansion into new product categories and formats.
Team Structure:
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New Product Development: This role is part of the New Product Development department, reporting to the Director of Product Development.
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Cross-functional Collaboration: The manager will work closely with Growth (marketing, sales, customer acquisition) and Operations (supply chain, logistics, fulfillment) teams, as well as external suppliers and potentially design agencies.
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Reporting: This is an individual contributor role, meaning you will be responsible for executing your projects directly, rather than managing a team, but will collaborate extensively with various departments.
Methodology:
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Data-Driven Innovation: The company emphasizes using consumer insights, market data, and performance metrics to inform product decisions and drive innovation.
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Agile & Iterative Development: The role involves "building to think, and thinking to build," suggesting an agile approach with rapid prototyping, testing, and iteration.
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Customer-Centricity: A core tenet is to "meaningfully address consumer needs" and "hold conviction for the customer experience."
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Quality Focus: Sourcing and roasting specialty coffee implies a strong commitment to quality in both product and customer experience.
Company Website: atlascoffeeclub.com
π Enhancement Note: As a bootstrapped startup, Atlas Coffee Club likely fosters a culture of resourcefulness, speed, and direct impact. The "Product Innovation & Design Manager" will be expected to be a self-starter, comfortable with ambiguity, and capable of wearing multiple hats. The emphasis on "CPG, food, beverage, or ecommerce" experience grounds the role in a specific industry context, requiring an understanding of physical product development nuances.
π Career & Growth Analysis
Operations Career Level: This role is positioned as an Individual Contributor at a mid-level to senior-individual contributor level, focusing on specialized product innovation and development. It requires a blend of creative thinking, strategic planning, and hands-on execution.
Reporting Structure: The role reports directly to the Director of Product Development, providing a clear line of mentorship and oversight for strategic product initiatives. Collaboration will be broad, extending across multiple departments.
Operations Impact: This role has a direct impact on Atlas Coffee Club's revenue and growth by developing new products that can expand market reach, attract new customer segments, and increase customer lifetime value. Successful product launches will drive top-line growth and enhance brand perception.
Growth Opportunities:
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Specialization in CPG Product Development: Deepen expertise in the full lifecycle of physical product development within the food and beverage sector, becoming a subject matter expert.
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Cross-functional Leadership: Develop strong collaborative leadership skills by effectively guiding projects across Growth, Operations, and Supply Chain teams.
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Strategic Product Portfolio Expansion: Contribute to shaping the future product roadmap of Atlas Coffee Club, potentially leading to roles with broader product strategy or portfolio management responsibilities.
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Mentorship from Director of Product Development: Benefit from guidance and experience from a senior leader in product development, fostering career advancement.
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Entrepreneurial Experience: Gain valuable experience in a fast-growing, bootstrapped startup environment, honing skills in agility, resourcefulness, and direct impact.
π Enhancement Note: For operations-minded professionals, this role offers a unique opportunity to bridge creative product development with the operational realities of bringing physical goods to market. Success in this role could lead to senior product management positions, GTM strategy roles, or even leadership within a product or innovation function, particularly in a growing DTC company. The emphasis on "zero to one" product development is a significant differentiator for candidates looking to build something new.
π Work Environment
Office Type: Hybrid. The position is based in Austin, TX, with expectations for regular in-office collaboration at Atlas Coffee Club's headquarters and production facility.
Office Location(s): Austin, Texas. This location offers a vibrant startup ecosystem and access to talent. Proximity to the production facility suggests hands-on involvement with product and operations.
Workspace Context:
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Collaborative Environment: The role requires close collaboration with internal teams (New Product Development, Growth, Operations) and external suppliers. The hybrid model suggests a balance between focused individual work and team-based interaction.
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Tools & Technology: Expect access to standard office productivity tools (e.g., Google Workspace for Sheets, Docs, Slides) and potentially specialized product development or project management software. The role requires comfort with Excel/Google Sheets for data analysis and forecasting inputs.
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Hands-on Involvement: Given the CPG nature and proximity to a production facility, there may be opportunities for hands-on product testing, quality checks, and direct engagement with the physical product lifecycle.
Work Schedule:
- Standard full-time schedule (approx. 40 hours/week). The hybrid arrangement allows for some flexibility in terms of where work is performed, but in-office presence in Austin, TX, is a requirement.
π Enhancement Note: The hybrid nature of the role in Austin, TX, indicates a company that values both focused work and in-person collaboration. For operations professionals, understanding the dynamics of working from a headquarters and potentially a production facility is key. This environment likely fosters a strong sense of team cohesion and direct engagement with the product and its journey.
π Application & Portfolio Review Process
Interview Process:
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Initial Screening: A review of your resume and portfolio to assess foundational qualifications and experience.
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Hiring Manager Interview: Discussion with the Director of Product Development to delve into your experience, product development philosophy, and alignment with the role's core responsibilities. Expect questions about your approach to innovation, research, and supplier management.
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Cross-Functional Interview(s): Interviews with key stakeholders from Growth and Operations teams. These will assess your ability to collaborate, communicate effectively, and understand the operational implications of product decisions. Expect scenario-based questions related to launch planning, forecasting, and problem-solving.
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Portfolio Presentation/Case Study: A session where you will present selected case studies from your portfolio, demonstrating your end-to-end product development process, problem-solving skills, and ability to drive measurable results.
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Final Interview: Potentially with a senior leader or founder to assess cultural fit and strategic alignment.
Portfolio Review Tips:
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Curate Strategically: Select 2-3 of your strongest, most relevant case studies that best showcase your end-to-end product development experience, especially in CPG or related industries.
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Focus on Process & Impact: Don't just show the final product; detail the why and how. Explain your thought process, the challenges you faced, the methods you used, and the quantifiable results or learnings.
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Highlight Collaboration: Emphasize how you worked with cross-functional teams (marketing, operations, sales) and external partners (suppliers, designers) to achieve outcomes.
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Data-Driven Storytelling: Clearly present the data you used to inform decisions and measure success. Use visuals (charts, graphs) where appropriate.
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Be Prepared for Deep Dives: Anticipate detailed questions about your contributions, decision-making rationale, and problem-solving approaches within each case study.
Challenge Preparation:
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Product Ideation & Development Exercise: You might be asked to brainstorm new product ideas for Atlas Coffee Club based on a given prompt or market trend, outlining your initial concept, target consumer, and potential development steps.
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Supplier Scenario: Prepare for a scenario where you need to address a supplier issue (e.g., quality defect, lead time delay) and outline your proposed resolution.
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Launch Plan Outline: Be ready to sketch out a high-level launch plan for a new product, including key activities, stakeholders, and timelines.
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Data Interpretation: You may be presented with a sample dataset (e.g., sales data, customer feedback) and asked to draw insights and propose product iterations.
π Enhancement Note: The interview process emphasizes a thorough evaluation of both technical skills and collaborative capabilities. The portfolio presentation is a critical component, requiring candidates to articulate their process and impact effectively. Operations candidates should focus on demonstrating their understanding of how product decisions translate into operational realities and revenue outcomes.
π Tools & Technology Stack
Primary Tools:
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Spreadsheet Software: Advanced proficiency in Microsoft Excel or Google Sheets is essential for data analysis, financial modeling, forecasting inputs, and project tracking.
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Project Management Tools: Experience with tools like Asana, Trello, Jira, or similar platforms for managing project timelines, tasks, and cross-functional workflows.
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Design & Prototyping Tools: Familiarity with design software (e.g., Adobe Creative Suite) and prototyping tools (e.g., Figma, InVision, or even advanced Excel/PowerPoint for mockups) is beneficial.
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Data Analysis & Visualization Tools: While not explicitly stated, experience with BI tools like Tableau, Power BI, or Looker for analyzing performance data and creating dashboards would be a strong asset.
Analytics & Reporting:
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CRM: While not directly managing a CRM, understanding how product performance data feeds into CRM systems or how customer insights from CRM can inform product development is valuable.
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Web Analytics: Familiarity with tools like Google Analytics to understand consumer behavior on ecommerce platforms and inform product positioning or feature development.
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Internal Reporting Dashboards: Ability to interpret data from internal reporting systems that track sales, inventory, and customer feedback.
CRM & Automation:
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ERP/Inventory Management Systems: Understanding how product specifications and forecasts integrate with Enterprise Resource Planning (ERP) or inventory management systems used by the Operations team.
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Workflow Automation Tools: While not a primary focus of this role, an awareness of how workflows can be automated in product development or supplier management processes could be a plus.
π Enhancement Note: The technology stack for this role is heavily focused on data analysis and project management. For operations professionals, the emphasis on Excel/Google Sheets and understanding how product data integrates with ERP/inventory systems is particularly relevant. Demonstrating proficiency in data-driven decision-making using these tools will be key.
π₯ Team Culture & Values
Operations Values:
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Customer Obsession: A deep commitment to understanding and serving the customer, ensuring all product decisions prioritize customer needs and delight.
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Data-Driven Decision Making: Utilizing insights from consumer research, market data, and product performance metrics to guide strategy and execution.
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Bias for Action & Iteration: A proactive approach to launching, testing, learning, and continuously improving products and processes.
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Ownership & Accountability: Taking full responsibility for product outcomes, from initial concept through to market success and iteration.
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Collaboration & Transparency: Working effectively with cross-functional teams, sharing information openly, and fostering a supportive team environment.
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Quality & Craftsmanship: A dedication to delivering high-quality products that reflect the premium nature of specialty coffee and related goods.
Collaboration Style:
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Cross-Functional Integration: The role requires seamless collaboration with Growth and Operations teams, acting as a bridge between product vision and market execution.
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Partnership with Suppliers: Building strong, productive relationships with external suppliers and manufacturing partners is essential for successful product realization.
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Feedback-Driven Improvement: An open approach to receiving and providing constructive feedback to foster continuous improvement across the product development lifecycle.
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Shared Understanding: Ensuring all stakeholders have a clear understanding of product goals, timelines, and challenges to drive collective success.
π Enhancement Note: The culture at Atlas Coffee Club appears to be a blend of startup agility and a commitment to quality and customer focus, characteristic of successful DTC brands. For operations professionals, understanding how this translates into a collaborative environment where product innovation directly fuels operational efficiency and growth is crucial.
β‘ Challenges & Growth Opportunities
Challenges:
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Balancing Innovation with Scalability: Developing novel products while ensuring they can be reliably sourced, manufactured, and fulfilled at scale within a growing company.
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Navigating Supplier Complexities: Managing relationships with diverse suppliers, each with unique capabilities, lead times, and quality standards, to ensure consistent product delivery.
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Data Integration & Analysis: Synthesizing insights from various data sources (consumer feedback, sales metrics, operational data) to drive informed product decisions.
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Fast-Paced Environment: Thriving in a dynamic startup setting where priorities can shift and speed to market is critical.
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Cross-Functional Alignment: Ensuring all stakeholders across Growth, Operations, and Supply Chain are aligned on product roadmaps, launch plans, and forecasts.
Learning & Development Opportunities:
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Deep Dive into CPG Product Lifecycle: Gain comprehensive experience in the end-to-end process of bringing physical consumer goods to market.
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Mastering Supplier Negotiations & Management: Develop advanced skills in sourcing, vetting, and managing relationships with manufacturing partners.
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Strategic Product Portfolio Development: Contribute to shaping the strategic direction of Atlas Coffee Club's product offerings and expanding into new categories.
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Cross-Functional Operational Acumen: Enhance understanding of how product development directly impacts and is influenced by sales, marketing, and supply chain operations.
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Entrepreneurial Skill Development: Benefit from the fast-paced, results-oriented environment of a bootstrapped startup, fostering adaptability and problem-solving skills.
π Enhancement Note: This role presents significant challenges that are also key growth opportunities. Successfully navigating these will equip a candidate with highly sought-after skills in product innovation, supply chain management, and GTM execution, making them a strong asset in the CPG and DTC space.
π‘ Interview Preparation
Strategy Questions:
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Product Innovation & Strategy: "Describe a time you took a product from concept to launch. What was your process, what were the biggest challenges, and how did you overcome them?" "How do you identify unmet consumer needs in the CPG space, and what methods do you use to validate product ideas?" "Walk me through how you would develop a new coffee product for Atlas Coffee Club, considering our existing subscription model and expansion goals."
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Supplier Management & Operations: "Describe your experience in sourcing and managing suppliers for physical goods. How do you ensure quality and reliability?" "How do you approach negotiating terms with suppliers, and what are your key considerations?" "How would you collaborate with our Operations team to ensure a new product launch is successful from a supply chain and fulfillment perspective?"
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Data Analysis & Iteration: "How do you use data to inform product decisions and drive iteration? Can you provide an example?" "What key metrics would you track for a new product launch, and how would you use that data to make improvements?"
Company & Culture Questions:
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"What excites you about Atlas Coffee Club's mission and its expansion into new product categories?" "How do you align with our values of customer obsession, data-driven decision making, and bias for action?" "Describe your ideal work environment in a fast-growing startup."
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"How do you handle ambiguity and changing priorities in a dynamic business environment?" Portfolio Presentation Strategy:
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Select Your Best: Choose 2-3 case studies that best represent your end-to-end product development capabilities, specifically highlighting your role in CPG or similar industries.
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Structure Your Narrative: For each case study, clearly outline: Problem -> Your Solution/Process -> Results/Learnings.
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Quantify Impact: Use metrics whenever possible to demonstrate the success of your product initiatives (e.g., sales growth, conversion rate improvement, cost savings).
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Showcase Collaboration: Detail how you partnered with Growth, Operations, or other teams to achieve objectives.
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Be Ready for Deep Dives: Anticipate detailed questions about your specific contributions, decision-making processes, and how you handled challenges.
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Connect to Atlas: Briefly explain how your experience and approach align with Atlas Coffee Club's specific goals and product offerings.
π Enhancement Note: Candidates should prepare to demonstrate a strong understanding of the entire product lifecycle, with a particular emphasis on the operational and business implications of product decisions. The interview process will likely assess not only creative product thinking but also the practical execution and data-driven approach critical for a role bridging product development and GTM/Operations.
π Application Steps
To apply for this Product Innovation & Design Manager position:
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Submit your application through the provided link on the Atlas Coffee Club careers page.
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Portfolio Customization: Tailor your portfolio to highlight 2-3 of your most relevant CPG or physical product development case studies. Focus on demonstrating your end-to-end process, from ideation to launch and iteration, emphasizing data-driven outcomes and cross-functional collaboration.
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Resume Optimization: Ensure your resume clearly articulates your experience in product innovation, design, supplier management, and CPG/ecommerce. Use keywords from the job description such as "product innovation," "design thinking," "CPG," "supplier management," and "launch execution." Quantify achievements wherever possible.
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Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to present your portfolio case studies concisely and compellingly, focusing on your contributions and the impact of your work.
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Company Research: Thoroughly research Atlas Coffee Club's mission, current product offerings, target market, and recent news. Understand their business model (subscription, e-commerce) and their stated goals for product expansion. This will allow you to tailor your responses and demonstrate genuine interest.
β οΈ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Candidates should have 3β4+ years of experience in design, innovation, or product development, preferably within the CPG or ecommerce sectors. A bachelor's degree in Marketing, Product Design, or a related field is preferred, along with proficiency in data analysis and the physical product development lifecycle.