Product Designer - Web

📍 Job Overview

Job Title: Product Designer - Web

Company: HeyGen

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Product Design / Marketing Operations

Date Posted: 2026-09-23

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end design of HeyGen's marketing website, a critical surface for user acquisition and growth, focusing on conversion optimization and user activation.

• Partner closely with Growth, Marketing, and Web Engineering teams to conceptualize, design, and implement data-driven experiments and iterative improvements.

• Leverage AI-assisted design tools and rapid prototyping to accelerate the design cycle and deliver production-ready web experiences.

• Contribute to and maintain the site's design system, ensuring consistency and efficiency across all web assets, from landing pages to SEO content.

• Focus on creating compelling visual storytelling and impactful user journeys that seamlessly transition users from marketing touchpoints into product engagement.

📝 Enhancement Note: This role is framed as a "Web Product Designer," emphasizing a product-centric approach to marketing site design. The core focus is on driving measurable business outcomes (conversion, activation) through design, rather than purely aesthetic brand execution. The explicit mention of AI-assisted design and coding signifies a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• End-to-End Web Design Ownership: Conceptualize, design, and deliver production-ready specifications for HeyGen's marketing site, encompassing the homepage, product and feature pages, pricing pages, campaign landing pages, template designs, and SEO-optimized content.

• Growth Partnership & Strategic Input: Act as a true product partner to Growth, Marketing, and Web Engineering teams, contributing to strategic decisions on testing initiatives, not just executing visual designs.

• Experimentation and Iteration: Design, implement, and analyze A/B tests and landing page variants, forming hypotheses, defining success metrics, interpreting results, and integrating learnings into future design iterations.

• Conversion and Activation Optimization: Enhance top-of-funnel conversion rates and improve the user journey from initial site visit through signup and product activation, understanding the connection between site performance and user retention.

• Concept Development and Storytelling: Produce high-quality concept work, including exploratory design directions, impactful hero sections, and engaging motion graphics, to effectively communicate the product's value proposition.

• Mobile-First and Responsive Design: Design with a mobile-first philosophy, ensuring all web experiences are fully responsive and optimized for both desktop and mobile devices.

• AI-Assisted Workflow Integration: Utilize AI coding tools (e.g., Claude Code, Codex) as a core part of the design process for rapid prototyping, exploring design variations, and generating production-quality code for faster design-to-development handoff.

• Design System Management: Maintain and expand the marketing site's design system to facilitate rapid deployment of new pages while upholding quality standards, and collaborate with the broader design team to ensure cohesive branding between the website and the product.

📝 Enhancement Note: The responsibilities highlight a blend of traditional product design skills (user journeys, conversion optimization) with a strong emphasis on growth marketing principles and modern AI tools. The expectation to "ship to a site with enough traffic that a hypothesis gets answered in days" indicates a high-velocity, data-driven environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience is paramount. Candidates with degrees in Design, HCI, Computer Science, or related fields will be considered.

Experience:

• Minimum of 3 years of experience designing and shipping modern software and web experiences. Exceptional candidates with less experience but a proven track record of high output and drive will be considered.

• Demonstrated experience in designing high-performing marketing websites with a clear understanding of conversion optimization principles.

• Proven experience working as an embedded product designer collaborating closely with product managers and engineers in a production environment. Required Skills:

• Marketing Site Design Expertise: Proven ability to design and launch marketing websites that achieve measurable business objectives, with a nuanced understanding of conversion, activation, and retention metrics.

• Product Design Fundamentals: Strong grasp of user-centered design principles, user flows, wireframing, prototyping, and usability testing.

• Data-Driven Experimentation: Fluency in A/B testing methodologies, defining success metrics, analyzing results, and translating data insights into actionable design improvements.

• Visual Design Acumen: Insightful understanding of typography, layout, color theory, and motion design, with the ability to create compelling and aesthetically pleasing web experiences.

• Responsive & Mobile-First Design: Native proficiency in designing for various screen sizes and devices, prioritizing mobile experiences.

• AI-Assisted Design & Coding: Comfortable and proficient with AI coding tools (e.g., Claude Code, Codex) for prototyping, exploring design directions, and generating production-grade code.

• Design Systems Thinking: Ability to build and maintain scalable design components and patterns for consistent and efficient web development.

• Collaboration & Communication: Excellent communication skills to articulate design rationale, present concepts, and effectively collaborate with cross-functional teams.

• Agility and Adaptability: Comfort working in a fast-paced, ambiguous environment with a high velocity of iteration and public shipping.

Preferred Skills:

• Experience with AI-powered video creation or editing tools.

• Familiarity with SEO best practices and their impact on web design.

• Experience with motion graphics tools beyond basic prototyping (e.g., After Effects).

• Basic understanding of front-end development languages (HTML, CSS, JavaScript) to better leverage AI coding tools.

📝 Enhancement Note: The emphasis on "output and drive more than a résumé" and the specific mention of AI coding tools suggest a preference for hands-on, results-oriented designers who are early adopters of new technology. The "2-5 years" experience level is an inference based on the typical requirements for a role that demands end-to-end ownership and a blend of strategic and tactical execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies Demonstrating Impact: Showcase 2-3 detailed case studies of marketing websites or significant web feature designs. Each case study should clearly articulate the problem, your design process, the solutions implemented, and most importantly, the quantifiable results (e.g., conversion rate improvements, activation lift, engagement metrics).

• Growth-Focused Projects: Highlight projects where design directly influenced key growth metrics such as lead generation, user acquisition, signup completion rates, or feature adoption.

• AI-Assisted Design Examples: Include examples of how AI tools were integrated into your workflow, demonstrating rapid prototyping, code generation, or iterative design exploration.

• Design System Contribution: Showcase examples of how you've contributed to or utilized design systems, illustrating your ability to create scalable and consistent UI components.

Process Documentation:

• Hypothesis-Driven Design: Demonstrate your process for forming hypotheses, defining success metrics, and conducting A/B tests to validate design decisions.

• User Journey Mapping: Illustrate your approach to mapping and optimizing user flows from initial touchpoint through to product activation and retention.

• AI Integration Workflow: Detail how you integrate AI tools into your design and development process, from ideation and prototyping to generating production-ready assets.

• Iterative Design and Feedback Loops: Show evidence of how you incorporate feedback (user testing, data analysis, stakeholder input) to iterate on designs and drive continuous improvement.

📝 Enhancement Note: For a role focused on a marketing site with significant traffic and a data-driven approach, a portfolio that clearly links design decisions to measurable business outcomes (conversion, activation) is crucial. The emphasis on AI tools means candidates should be prepared to showcase their proficiency and the tangible benefits derived from using them.

💵 Compensation & Benefits

Salary Range: $180,000 – $235,000 annually. This range is dependent on factors such as candidate experience, scope of responsibilities, education, key skills, internal equity, and location-specific market conditions.

Benefits:

• Equity: Opportunity to own a stake in HeyGen's growth and success.

• 401(k) Matching: Employer contribution to your retirement savings plan.

• Comprehensive Health Benefits: Medical, dental, and vision insurance coverage.

• Generous Paid Time Off (PTO): Ample leave for rest, rejuvenation, and personal needs.

• Parental Leave Program: Support for new parents during a significant life event.

• Emotional Health Resources: Access to programs and services dedicated to mental and emotional well-being.

Working Hours: The standard working hours are 40 hours per week, aligning with a typical full-time engagement. However, the emphasis on "high velocity" and "shipping constantly" suggests that flexibility and a results-oriented approach may be prioritized over strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary range provided is specific to the Los Angeles area for a mid-level Product Designer role with specialized skills in web design and AI. The inclusion of equity, robust health benefits, and generous PTO are standard for competitive tech roles in this region. The mention of "total compensation" implies that equity could be a significant component.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence / SaaS / Visual Storytelling Technology. HeyGen operates at the intersection of AI and content creation, aiming to democratize video production. This positions them in a rapidly evolving and highly competitive tech landscape.

Company Size: The provided data does not specify exact company size, but Greenhouse is often used by growing startups and mid-sized companies. The emphasis on "elite design team," "ownership," and "speed and impact" suggests a lean, agile, and high-performing environment characteristic of a scaling tech company.

Founded: Founded in 2020, HeyGen is a relatively young company, indicating a dynamic and fast-paced startup culture focused on rapid innovation and market capture.

Team Structure:

• Design Team: The role mentions joining an "elite design team" with an emphasis on ownership, speed, and impact. This suggests a collaborative but autonomous team structure where designers are empowered to drive initiatives.

• Cross-Functional Collaboration: The role explicitly requires close partnership with Growth, Marketing, and Web Engineering teams, indicating a highly integrated, cross-functional approach to product development and marketing.

• Reporting: While not explicitly stated, designers in such environments often report into a Design Lead or Head of Product/Design, working closely with Product Managers and Engineering leads.

Methodology:

• Data-Driven Experimentation: A core methodology is forming hypotheses, designing tests, measuring outcomes, and iterating based on data.

• Agile Development: The emphasis on "shipping constantly" and "high velocity" points to an agile development process with rapid iteration cycles.

• AI Integration: Utilizing AI tools as a multiplier for design and coding efficiency is a key methodological approach.

Company Website: www.heygen.com

📝 Enhancement Note: The company's focus on AI and visual storytelling, combined with its recent founding, suggests a culture that values innovation, speed, and a strong product-market fit. The "Mission and Culture doc" linked in the description is a valuable resource for understanding their values and operational philosophy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer with significant ownership and impact. It requires a blend of hands-on design execution, strategic thinking related to growth and conversion, and proficiency with cutting-edge AI tools. The expectation to own the marketing surface end-to-end signifies a high level of responsibility for a designer.

Reporting Structure: The designer will likely report into a Design Lead or Head of Design and work closely with Product Managers and Web Engineers. This structure emphasizes collaboration and shared ownership of outcomes.

Operations Impact: The role has a direct and significant impact on HeyGen's growth trajectory. By optimizing the marketing site, the designer influences user acquisition, conversion rates, and the initial user experience, which are critical for business expansion and revenue generation. The success of the marketing site is directly tied to the company's ability to attract and convert new users.

Growth Opportunities:

• Specialization in Growth Design: Deepen expertise in conversion rate optimization (CRO), A/B testing strategies, and user funnel analysis within a high-traffic environment.

• AI Design Leadership: Become a subject matter expert in leveraging AI tools for design and prototyping, potentially leading initiatives for wider adoption within the design team.

• Product Strategy Influence: Gain experience influencing product strategy by directly contributing to growth initiatives and providing data-backed design recommendations.

• Broader Product Design Exposure: As the company scales, opportunities may arise to contribute to other product areas or lead design projects.

• Mentorship: Potential to mentor junior designers as the team grows and to learn from experienced colleagues in a fast-paced startup environment.

📝 Enhancement Note: The "Web Product Designer" title, coupled with the responsibilities, indicates a role that offers substantial growth potential for designers looking to specialize in growth-focused product design and AI-driven workflows within a rapidly scaling tech company.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Los Angeles, suggesting a physical office environment. This implies opportunities for in-person collaboration, team building, and a structured work setting.

Office Location(s): Los Angeles, California. This is a major tech hub, offering access to a vibrant ecosystem of talent and resources.

Workspace Context:

• Collaborative Environment: The emphasis on partnering with Growth, Marketing, and Web Engineering suggests an open and collaborative workspace designed to foster teamwork and idea sharing.

• Technology-Forward: Expect access to modern design tools, software, and potentially cutting-edge hardware, especially given the focus on AI-assisted design.

• Fast-Paced Culture: The environment is likely dynamic, with frequent product updates and a focus on rapid iteration and problem-solving.

Work Schedule: While the standard is 40 hours/week, the "high velocity" and "shipping constantly" ethos implies a need for flexibility and dedication. Designers are expected to be responsive and driven to meet project deadlines, which may occasionally require extended effort.

📝 Enhancement Note: The on-site requirement in Los Angeles, a key tech city, combined with the startup environment, suggests a workspace that is energetic, collaborative, and focused on rapid execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio, focusing on relevant experience and demonstrated impact.

• Portfolio Presentation/Design Challenge: A session where you present your portfolio, highlighting case studies demonstrating your approach to growth-focused design, A/B testing, and AI integration. You may also be given a design challenge to assess your problem-solving skills, design thinking, and ability to work with constraints.

• Cross-Functional Interviews: Meetings with members of the Growth, Marketing, and Web Engineering teams to assess collaboration style, communication skills, and understanding of their respective functions.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, career goals, and cultural fit.

• Final Round: Potentially a final interview with senior leadership to ensure alignment with company vision and values.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your approach, the solutions, and the measurable results using data and metrics. Focus on the "why" behind your design decisions and their impact on conversion or activation.

• Showcase AI Proficiency: Be prepared to walk through specific examples of how you've used AI tools like Claude Code or Codex in your design process, demonstrating tangible benefits like faster prototyping or improved code quality.

• Highlight Growth Mindset: Emphasize projects where you've actively worked with growth teams, run experiments, and iterated based on data to achieve business objectives.

• Tell a Story: Structure your portfolio presentations as compelling narratives that clearly articulate the problem, your process, and the successful outcome.

• Design System Examples: Include examples of reusable components or patterns you've designed, showcasing your ability to think systematically.

Challenge Preparation:

• Understand the Context: If given a challenge, focus on understanding the business goals (e.g., increasing signups, improving landing page conversion) and the target audience.

• Rapid Ideation: Be prepared to quickly generate multiple concepts and articulate your reasoning for selecting a particular direction.

• Focus on Metrics: Frame your proposed solutions in terms of how they would impact key metrics and how you would test them.

• AI Integration: Consider how AI tools could be leveraged to accelerate the design or prototyping process for the challenge.

📝 Enhancement Note: The emphasis on AI tools and data-driven experimentation means that candidates should be prepared to demonstrate practical application of these skills, not just theoretical knowledge. The portfolio is the primary tool for showcasing this.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (particularly for motion graphics).

• AI-Assisted Design & Coding: Claude Code, OpenAI Codex, or similar generative AI tools for code prototyping and generation.

• Collaboration & Project Management: Jira, Asana, Trello, Slack.

• Design Systems: Storybook, Zeroheight, or internal documentation platforms.

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel, or similar platforms for tracking user behavior and conversion metrics.

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or in-house experimentation platforms.

• Data Visualization: Tableau, Looker, or similar tools for creating dashboards and reporting on key performance indicators (KPIs).

CRM & Automation:

• CRM: Salesforce, HubSpot, or similar for understanding user data and customer journeys.

• Marketing Automation: HubSpot, Marketo, or similar for campaign management and lead nurturing, which may integrate with website data.

• Integration Platforms: Zapier, Make (formerly Integromat) for connecting various tools and automating workflows.

📝 Enhancement Note: Proficiency with AI coding tools is a distinct requirement, setting this role apart from a traditional Product Designer position. Familiarity with analytics and A/B testing platforms is essential for demonstrating data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• Ownership & Impact: A strong sense of responsibility for outcomes and a drive to make a significant impact on the business. Operations professionals are expected to take initiative and see tasks through to completion.

• Data-Driven Decision Making: A commitment to using data and analytics to inform strategies, validate hypotheses, and measure success. Operations roles thrive on metrics and quantifiable results.

• Speed & Agility: The ability to adapt quickly to changing priorities, iterate rapidly, and ship solutions efficiently in a fast-paced environment.

• Collaboration & Transparency: Open communication and a willingness to work closely with cross-functional teams, sharing insights and feedback constructively.

• Continuous Learning & Innovation: A proactive approach to staying ahead of industry trends, embracing new technologies (like AI), and continuously improving processes.

Collaboration Style:

• Partnership-Oriented: Operations teams work as strategic partners with Sales, Marketing, Product, and Engineering, aiming to align processes and drive shared goals.

• Process-Focused: Collaboration often revolves around defining, optimizing, and documenting workflows to ensure efficiency and scalability.

• Data-Informed Discussions: Meetings and discussions are typically grounded in data and performance metrics, fostering objective problem-solving.

• Feedback-Rich Environment: A culture where constructive feedback is encouraged and utilized for continuous improvement of processes and outcomes.

📝 Enhancement Note: The company's culture, as inferred from the job description, likely values proactive problem-solvers who are comfortable with ambiguity, driven by data, and adept at leveraging modern tools like AI to achieve business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Velocity Iteration: The constant need to ship experiments and updates rapidly can be demanding, requiring efficient workflows and quick decision-making.

• Balancing Design Quality with Speed: Maintaining high design standards while operating at a rapid pace requires strong judgment and efficient processes.

• Integrating AI Seamlessly: Effectively leveraging AI tools as a multiplier without compromising creative control or design integrity.

• Translating Complex AI Capabilities into User-Friendly Experiences: Designing interfaces and user flows that make sophisticated AI features accessible and intuitive for users.

• Measuring Impact in a Dynamic Market: Clearly attributing website performance improvements to specific design changes in a rapidly evolving AI landscape.

Learning & Development Opportunities:

• Deep Dive into Growth Design: Gain specialized expertise in conversion rate optimization, funnel analysis, and user acquisition strategies through hands-on experience.

• Mastery of AI Design Tools: Become a leading practitioner in utilizing AI for design and coding, potentially shaping best practices within the company.

• Exposure to SaaS Growth: Understand the intricacies of growing a SaaS product, particularly in the AI-powered visual content space.

• Cross-Functional Skill Development: Enhance collaboration and communication skills by working closely with engineering, marketing, and growth teams.

• Product Strategy Contribution: Develop strategic thinking by actively participating in growth hypothesis generation and product roadmap discussions.

📝 Enhancement Note: The primary challenges and growth opportunities stem from the company's focus on rapid growth, AI innovation, and data-driven iteration, offering a dynamic environment for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing landing page that significantly improved conversion rates. What was your process, what metrics did you focus on, and what were the results?" (Focus on quantifiable outcomes, A/B testing, and data analysis.)

• "How do you approach designing for a high-traffic website where rapid iteration is key? Can you give an example of how you've balanced speed with quality?" (Highlight your understanding of agile design, design systems, and data-driven iteration.)

• "Walk me through your experience using AI tools like Claude Code or Codex in your design workflow. What are the benefits and limitations you've encountered?" (Be prepared to demonstrate practical application and critical thinking about AI's role.)

• "How would you decide what to test on our homepage or pricing page to drive more signups or activations?" (Demonstrate your hypothesis-generation skills and understanding of user funnels.) Company & Culture Questions:

• "What excites you about HeyGen's mission to make visual storytelling accessible?" (Show genuine interest and alignment with the company's vision.)

• "How do you ensure brand consistency between a marketing website and a product interface?" (Discuss your experience with design systems and cross-functional collaboration.)

• "Describe your ideal collaboration with a Growth Marketing team or Web Engineering team." (Emphasize partnership, communication, and shared goals.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically, starting with the problem, your strategic approach, detailed design solutions, and concluding with clear, quantifiable results.

• Focus on Data: For each project, highlight the key metrics you influenced and explain how your design decisions contributed to those outcomes. Use charts or graphs where appropriate.

• Showcase AI Workflow: Be ready to explain and potentially demonstrate how you integrated AI tools into your process for specific projects.

• Articulate Your "Why": Clearly explain the rationale behind your design choices, linking them back to user needs and business objectives.

• Be Prepared for Questions: Anticipate questions about your process, decision-making, and how you handle challenges or feedback.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical application of growth design principles, AI tool proficiency, and the ability to translate data into actionable design strategies.

📌 Application Steps

To apply for this Product Designer - Web position:

• Submit your application through the HeyGen careers portal on Greenhouse.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your experience in designing high-performing marketing websites, driving conversion, and utilizing AI tools. Ensure each case study clearly articulates impact with quantitative results.

• Optimize Your Resume: Tailor your resume to highlight keywords relevant to product design, web design, growth marketing, A/B testing, AI-assisted design, and design systems. Quantify your achievements wherever possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on explaining your process, rationale, and the measurable impact of your designs. Be ready to discuss your experience with AI tools and growth metrics.

• Research HeyGen: Familiarize yourself with HeyGen's current website, product, mission, and target audience. Understand their brand voice and identify potential areas for design improvement or growth opportunities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.