Product Designer - UX Strategist (Senior/Lead) at GoTymeX

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Bangkok, Thailand

Job Type: FULL_TIME

Category: Product Design / UX Strategy

Date Posted: 2026-08-26

Experience Level: Senior/Lead (5+ years)

Remote Status: Hybrid (with relocation options)

🚀 Role Summary

Drive UX strategy and design for innovative fintech products, focusing on user journeys and scalable features.
Collaborate within a high-performing, multinational design team to deliver award-winning, data-driven design solutions.
Champion a user-centric approach, ensuring simplicity, ease of navigation, and aesthetic balance in all design outputs.
Leverage AI understanding to enhance design processes and outcomes, contributing to the evolution of digital product design.

📝 Enhancement Note: This role is positioned within GoTymeX, the technology and operations division of TymeGroup, indicating a strong focus on software development for GoTyme Bank's expansion across Asia-Pacific. The emphasis on UX strategy, critical thinking, and a systematic mindset suggests a need for a designer who can influence product direction and optimize user experiences beyond individual screens. The mention of AI advocacy highlights a forward-thinking approach to incorporating emerging technologies into the design workflow.

📈 Primary Responsibilities

Develop and refine comprehensive UX strategies that align with business objectives and user needs within the fintech sector.
Design intuitive and engaging user journeys, flow charts, and wireframes for both Android and iOS mobile applications.
Collaborate closely with UI designers, Design System specialists, and UX researchers to ensure a cohesive and high-quality user experience.
Conduct user research and analyze data to inform design decisions and validate proposed solutions, ensuring a data-driven approach.
Create detailed prototypes and high-fidelity designs that effectively communicate design concepts to stakeholders and development teams.
Champion best practices in digital user experience and interface design, ensuring attention to detail across all deliverables.
Actively participate in design critiques, team meetings, and cross-functional discussions to foster a collaborative and quality-focused design environment.
Translate complex product requirements into simple, scalable, and user-friendly design solutions.
Stay abreast of industry trends, emerging technologies (particularly AI), and competitor innovations to continuously improve design strategies and product offerings.

📝 Enhancement Note: The core responsibilities are inferred to include a strong strategic component, moving beyond just execution to influencing product direction. The emphasis on a "systematic mindset" and "larger picture" suggests involvement in strategic planning and problem-solving at a product level, not just UI/UX design. The requirement for AI advocacy points towards integrating AI into the design process itself, rather than just designing AI-powered features.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is highly beneficial. Equivalent practical experience and a robust portfolio will also be considered.

Experience: Minimum of 5+ years of proven experience in digital User Experience (UX) and User Interface (UI) design, with a significant focus on mobile platforms (Android and iOS). A track record of delivering successful, market-ready products from concept through execution is essential.

Required Skills:

UX Strategy: Proven ability to develop and articulate comprehensive UX strategies that align with business goals and user needs.
Product Design: Expertise in designing user-centric digital products, with a focus on simplicity, scalability, and intuitive navigation.
User Journeys & Flowcharts: Mastery in mapping out complex user flows and creating detailed user journey diagrams.
Wireframing & Prototyping: Proficiency in creating low-fidelity wireframes and interactive prototypes using industry-standard tools.
Mobile Design (Android & iOS): Deep understanding of platform-specific design guidelines and best practices for both Android and iOS.
English Communication: Excellent verbal and written English communication skills, capable of effectively engaging with diverse international stakeholders.
Critical Thinking: Strong analytical and problem-solving skills to address complex design challenges.
Systematic Mindset: Ability to approach design problems logically and methodically, focusing on the overall system architecture and user experience.
Portfolio: A compelling portfolio showcasing detailed, beautiful, and actionable designs of delivered products, demonstrating the full design lifecycle.
AI Advocacy: Understanding of how AI can impact and enhance design processes, with a proactive approach to exploring AI tools and methodologies.

Preferred Skills:

UI Design & Aesthetic Balance: A keen eye for visual design, aesthetics, and brand consistency.
Fintech Industry Experience: Prior experience designing for financial technology products or services.
Design System Management: Experience with or understanding of design system principles and application.
UX Research Methodologies: Familiarity with various UX research techniques and data analysis.
Agile Methodologies: Experience working within Agile development environments.

📝 Enhancement Note: The experience requirement is explicitly stated as 5+ years, aligning with a Senior/Lead level. The "AI advocate" requirement is a unique differentiator, suggesting that candidates who can demonstrate an understanding of AI's impact on design processes, rather than just output, will be highly valued. The portfolio requirement is very specific, emphasizing "beautiful, detail-oriented designs (not conceptual)" and "delivery of successful products to the market."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Case Studies: Showcase at least 2-3 detailed case studies of successfully launched mobile products (Android/iOS). Each case study should clearly articulate the problem, your role, the design process (user journeys, wireframes, prototypes), key decisions made, and the final outcomes.
Process Documentation: Demonstrate your approach to user research, ideation, wireframing, prototyping, and user testing within your case studies. Highlight how you've translated user insights into design solutions.
Systemic Thinking: Include examples that illustrate your ability to think systematically about the user experience, demonstrating an understanding of how individual features contribute to the overall product ecosystem and user journey.
AI Integration Examples: If possible, include a case study or a section that explains how you've considered or integrated AI into your design process or product features.

Process Documentation:

Workflow Design: Provide examples of how you've designed or optimized user workflows for clarity, efficiency, and ease of use, particularly within mobile applications.
Implementation & Automation: Briefly describe your experience working with development teams to implement designs and any instances where you've leveraged tools or processes to streamline design handoffs or iterations.
Measurement & Analysis: Show how you've used data, user feedback, or analytics to inform design iterations and measure the success of your design solutions.

📝 Enhancement Note: The portfolio requirements are heavily emphasized in the job description, with specific calls for "beautiful, detail-oriented designs (not conceptual)" and "delivery of successful products to the market." This indicates that candidates will be expected to present tangible evidence of their design capabilities and impact. The "AI advocate" requirement suggests that showcasing an understanding of AI's role in design processes within the portfolio will be a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on the Senior/Lead experience level (5+ years), location in Bangkok, Thailand, and the competitive nature of the fintech industry, a typical salary range for a Product Designer - UX Strategist would be approximately ฿1,500,000 - ฿2,500,000 per year. This estimate is derived from market research for senior design roles in Thailand, considering the company's global presence and the specialized skills required.

Benefits:

Competitive salary package, including a 13th-month salary.
Performance-based bonuses, rewarding individual and team achievements.
Equity participation in GoTyme Group, offering long-term financial incentives.
Comprehensive premium healthcare coverage for the employee and their family.
Standard insurance as per Vietnamese labor law.
Meal allowance to support daily expenses.
Motorbike parking allowance, if applicable.
Relocation package for candidates moving to Ho Chi Minh City (Note: The job description states Ho Chi Minh City as the location, while the initial listing shows Bangkok. This discrepancy should be clarified).
Opportunities for overseas travel for training and work purposes.
Extensive learning opportunities through paid seminars, conferences, and courses, supporting internal talent development.
Four weeks of remote work per year from any country abroad, performance-dependent.
Provision of a company laptop with necessary software, with willingness to purchase new equipment.

Working Hours: The company operates on a hybrid model, implying a standard full-time work week, likely around 40 hours per week. While hybrid, there's flexibility, including remote work options and the ability to work remotely from abroad.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for a senior/lead product designer in Bangkok, Thailand. The job description mentions Ho Chi Minh City as the primary location for the role, but the job posting itself lists Bangkok, Thailand. This discrepancy is significant and should be clarified by candidates. The benefits package is extensive, reflecting a commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Fintech / Digital Banking). GoTymeX operates within the rapidly evolving fintech landscape, developing software solutions for GoTyme Bank, which aims to expand its digital banking services across Asia-Pacific. This implies a fast-paced, innovative, and customer-centric environment.

Company Size: GoTymeX is the technology and operations division of TymeGroup. While the exact size of GoTymeX is not specified, the Design Team alone comprises 30 professionals, indicating a substantial and specialized operation. TymeGroup is a significant player in the digital banking space, suggesting a medium to large-sized organization overall.

Founded: TymeGroup has a history dating back to 2009, with GoTyme Bank launching in the Philippines in 2022. This indicates a company with established roots and a clear vision for future growth, particularly in emerging markets.

Team Structure:

Design Team: A large and diverse team of 30 professionals, including UX designers, UI designers, Design System specialists, Motion designers, Brand designers, UX Researchers, UX Writers, and UX Strategists. This suggests a well-resourced and specialized design function.
Reporting: The role reports into the Design Team, likely under a Head of Design or Design Lead. Collaboration is expected across various design disciplines and with product management and engineering teams.
Collaboration: The team emphasizes working together through meetings, critiques, and data-driven decisions. This points to a collaborative and feedback-rich environment where quality is paramount.

Methodology:

Data-Driven Decisions: The team's commitment to data-driven decision-making is a core aspect of their methodology, ensuring that design choices are informed by user behavior and performance metrics.
Quality Obsession: The team is described as "obsessed with quality design," evidenced by their award-winning products. This suggests a rigorous design process and a high standard for deliverables.
Agile Culture: The mention of an "agile culture" indicates a flexible, iterative approach to product development and design.

Company Website: https://tyme.com/

📝 Enhancement Note: The company culture is characterized by a strong emphasis on design quality, data-driven insights, and collaboration within a diverse, international team. The fintech industry context means candidates should be prepared for a dynamic and competitive environment focused on innovation and user experience. The discrepancy between Bangkok and Ho Chi Minh City as the stated location needs to be noted.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Senior/Lead, indicating a significant level of autonomy and responsibility. The expectation is for the candidate to not only execute design tasks but also to contribute strategically to UX direction and process improvement. This level often involves mentoring junior designers and influencing product roadmaps.

Reporting Structure: The Product Designer will report into the Design Team, likely to a Design Manager or Head of Design. The role requires extensive collaboration with cross-functional teams, including product managers, engineers, and other designers, fostering a matrixed work environment typical in tech companies.

Operations Impact: The impact of this role is directly tied to the success of GoTyme Bank's digital products. By designing intuitive, scalable, and user-friendly experiences, the Product Designer will directly influence customer acquisition, engagement, retention, and overall user satisfaction. The focus on UX strategy means their work will shape the long-term vision and competitive positioning of the bank's digital offerings in the Asia-Pacific market.

Growth Opportunities:

Skill Specialization: Deepen expertise in UX strategy, mobile design for specific platforms, or emerging areas like AI in design through specialized projects and training.
Leadership Development: Opportunities to take on lead roles in projects, mentor junior designers, and contribute to the strategic direction of the design team and product development.
Cross-Functional Exposure: Gain experience working across different product lines and with various engineering and product teams, broadening understanding of the fintech ecosystem.
International Exposure: The multinational team and remote work options provide opportunities to work with diverse perspectives and gain international experience.
Career Advancement: Potential to move into Lead Product Designer roles, Design Manager positions, or specialized UX strategy leadership roles within GoTymeX or TymeGroup.

📝 Enhancement Note: The Senior/Lead designation implies a significant opportunity for strategic contribution and leadership. The emphasis on career progress, international work environment, and paid learning opportunities suggests a company invested in employee development. The role's impact is framed around customer acquisition and satisfaction, crucial metrics in the competitive fintech space.

🌐 Work Environment

Office Type: The company operates on a hybrid working model. This means a blend of in-office collaboration and remote work. The office environment is likely designed to foster collaboration, innovation, and team cohesion, with meeting rooms, common areas, and dedicated workspaces.

Office Location(s): The primary listed location is Bangkok, Thailand, with a mention of Ho Chi Minh City, Vietnam, for the role itself. Candidates should clarify this discrepancy. The company operates globally, suggesting potential for international collaboration and travel.

Workspace Context:

Collaborative Environment: The Design Team is large and emphasizes working together through meetings and critiques, fostering a supportive and interactive workspace.
Tools & Technology: Access to necessary software and hardware, including a company-provided laptop, is assured. The environment likely supports the use of advanced design and collaboration tools.
Team Interaction: Frequent interaction with a multinational team of design professionals, product managers, and engineers, promoting diverse perspectives and shared learning.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected. The hybrid model allows for flexibility, with the option to work remotely. The company also offers four weeks of remote work per year from abroad, contingent on performance, indicating a degree of work-life balance and autonomy.

📝 Enhancement Note: The hybrid model and remote work options are key features of the work environment. Candidates should be aware of the location discrepancy (Bangkok vs. Ho Chi Minh City) and inquire about expectations regarding in-office presence. The emphasis on collaboration within a multinational team is a significant aspect of the daily work experience.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of application, with a strong emphasis on the portfolio. Only applications with a shared portfolio will be considered.
Portfolio Review & Discussion: A session where candidates present their portfolio, discussing their process, design decisions, and impact on delivered products. Expect detailed questions about case studies, especially regarding UX strategy and problem-solving.
Skills Assessment: Potential for technical assessments or case studies focusing on UX strategy, user journey mapping, wireframing, or problem-solving related to fintech products. Preparation for AI's impact on design processes will be crucial.
Team/Stakeholder Interviews: Meetings with members of the design team, product managers, and potentially other stakeholders to assess cultural fit, collaboration style, and communication skills.
Final Interview: Likely with senior leadership to discuss strategic vision, leadership potential, and overall fit with the company's goals.

Portfolio Review Tips:

Showcase Strategy: Clearly articulate the "why" behind your design decisions, focusing on the strategic thinking, user research, and problem-solving that informed your work.
Detail is Key: Present detailed case studies that walk through the entire design lifecycle, from initial concept to final execution. Highlight specific challenges and how you overcame them.
Quantify Impact: Where possible, use metrics and data to demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction scores, task completion times).
AI Integration: If you have examples of how you've incorporated AI into your design process or product features, highlight them to demonstrate your "AI advocate" mindset.
Visual Appeal: Ensure your portfolio is visually polished, well-organized, and easy to navigate, reflecting your attention to detail.

Challenge Preparation:

UX Strategy Scenarios: Be prepared to discuss how you would approach developing a UX strategy for a new fintech feature or product.
Problem-Solving: Anticipate hypothetical design problems related to mobile apps or fintech user experiences and outline your systematic approach to solving them.
AI in Design: Think about how AI can be leveraged in design workflows (e.g., for research analysis, content generation, design exploration) and be ready to discuss your perspective.
Stakeholder Communication: Practice articulating your design vision and rationale clearly and persuasively to both technical and non-technical audiences.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must prepare a comprehensive portfolio that showcases not just design execution but also strategic thinking, problem-solving, and an understanding of AI's role in design. The interview will likely involve in-depth discussions about past projects and strategic approaches.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma, Sketch, Adobe XD, InVision, Axure RP (Candidates should be proficient in at least one primary tool like Figma or Sketch).
Wireframing: Balsamiq, Miro, Whimsical, or integrated features within design tools.
User Research: UserTesting.com, Maze, Lookback, Hotjar, Google Analytics, Amplitude, Mixpanel.
Collaboration: Slack, Microsoft Teams, Jira, Confluence.

Analytics & Reporting:

Product Analytics: Amplitude, Mixpanel, Google Analytics.
Data Visualization: Tableau, Power BI (Familiarity is a plus).

CRM & Automation:

While not directly a designer's tool, understanding how CRM systems (like Salesforce) and marketing automation platforms integrate with product experiences can be beneficial for context.

📝 Enhancement Note: Proficiency in industry-standard design and prototyping tools like Figma or Sketch is paramount. Experience with user research and product analytics platforms is highly valued, as the role emphasizes data-driven decision-making. The mention of AI advocacy suggests that familiarity with AI-powered design tools or plugins would be a significant plus.

👥 Team Culture & Values

Operations Values:

Quality & Excellence: A deep commitment to delivering high-quality, award-winning design work that sets industry standards.
Data-Driven Innovation: Utilizing data and user insights to inform design decisions and drive continuous improvement.
Collaboration & Teamwork: Fostering a supportive, international environment where ideas are shared, critiqued, and refined collectively.
User-Centricity: Placing the user at the heart of all design processes, striving for simplicity, ease of use, and exceptional user experiences.
Continuous Learning: Embracing new technologies, methodologies (like AI in design), and professional development opportunities.
"Just Do It" Attitude: A proactive, problem-solving mindset focused on finding solutions and getting things done efficiently.

Collaboration Style:

Cross-Functional Integration: Working closely with product managers, engineers, researchers, and other designers to ensure cohesive product development and a unified user experience.
Open Critiques & Feedback: A culture of constructive feedback and design critiques to elevate the quality of work and foster learning.
Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings across the design team and wider organization.
Agile & Iterative: Embracing an agile approach that allows for flexibility, rapid iteration, and adaptation based on feedback and data.

📝 Enhancement Note: The team culture values high standards, data-driven approaches, and collaborative problem-solving. The "Just Do It" attitude combined with a focus on AI advocacy suggests a dynamic and results-oriented team that is open to innovation and efficient execution.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Innovation with Scalability: Designing features that are both cutting-edge and easily scalable across a growing user base and multiple markets.
Navigating Fintech Regulations: Understanding and designing within the complex regulatory landscape of the financial industry.
Integrating AI Effectively: Exploring and implementing AI in design processes and product features in a meaningful and user-beneficial way, beyond superficial applications.
Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from diverse international stakeholders with potentially varying priorities.
Location Discrepancy: Clarifying the exact work location (Bangkok vs. Ho Chi Minh City) and understanding relocation expectations.

Learning & Development Opportunities:

Specialized Training: Access to paid seminars, conferences, and courses to enhance skills in UX strategy, AI in design, mobile design, or other relevant areas.
Mentorship: Opportunities to learn from experienced design leaders and work within a high-performing multinational team.
Exposure to New Markets: Gaining experience designing for diverse user bases across Southeast Asia and the broader Asia-Pacific region.
Leadership Track: Potential to grow into leadership roles, manage projects, and influence strategic product decisions.

📝 Enhancement Note: The challenges highlight the dynamic nature of the fintech industry and the evolving role of AI in design. The growth opportunities are strongly tied to professional development and international exposure, aligning with the company's global expansion.

💡 Interview Preparation

Strategy Questions:

"Describe your process for developing a UX strategy for a new mobile feature in a fintech context. How would you incorporate AI into this strategy?"
"Walk us through a user journey you designed for a complex financial transaction. What were the key considerations, and how did you ensure simplicity and security?"
"How do you approach balancing user needs, business objectives, and technical constraints when designing a scalable product? Provide an example." Company & Culture Questions:
"What excites you about working in the fintech industry and specifically with GoTymeX's mission?"
"How do you contribute to a collaborative and data-driven design team culture, especially in a multinational environment?"
"Describe a time you had to advocate for a design decision that faced resistance. How did you handle it, and what was the outcome?" Portfolio Presentation Strategy:
Structure: Organize your presentation logically, starting with an overview of your role and the project's objective, followed by your process, key design decisions, and the final outcome with measurable results.
Storytelling: Weave a narrative around your projects, highlighting the problem you solved, your thought process, and the impact of your design.
Focus on Strategy: Emphasize the strategic thinking behind your designs, not just the visual output. Explain why you made certain choices.
AI Integration: If applicable, clearly articulate how AI influenced your process or the product itself.
Conciseness: Be mindful of time and focus on the most impactful aspects of your work. Prepare to answer detailed questions about any part of your presentation.

📝 Enhancement Note: Candidates should prepare to discuss their strategic approach to UX, their experience with AI in design, and how they navigate complex stakeholder environments. The portfolio presentation is critical and should clearly demonstrate strategic thinking and tangible results.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Customize Your Portfolio: Ensure your portfolio prominently features at least 2-3 detailed case studies of successful mobile product launches, clearly outlining your role, process (including UX strategy, user journeys, wireframes, prototypes), and quantifiable outcomes. Highlight any experience with AI in design.
Optimize Your Resume: Tailor your resume to highlight your 5+ years of experience in digital UX/UI design for mobile (Android/iOS), emphasizing your strategic thinking, problem-solving abilities, and success in delivering market-ready products. Integrate keywords like "UX Strategist," "Product Design," "Fintech," and "AI."
Prepare Your Presentation: Practice walking through your portfolio with a focus on strategic rationale, design decisions, and impact. Be ready to discuss your approach to user research, data-driven design, and collaboration within a multinational team.
Research GoTymeX & TymeGroup: Understand their mission, products (GoTyme Bank), and market expansion. Familiarize yourself with their design awards and culture, particularly their emphasis on quality and data. Clarify the location discrepancy between Bangkok and Ho Chi Minh City.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Product Designer - UX Strategist (Senior/Lead)