Product Designer - UI & AI Experiences

📍 Job Overview

Job Title: Product Designer - UI & AI Experiences

Company: KPMG Nederland

Location: Amstelveen, Netherlands

Job Type: Contractor

Category: Product Design / UI / UX

Date Posted: 2026-11-03T15:42:27.115

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• Design and develop intuitive, visually consistent interfaces for complex web applications, ensuring scalability and accessibility for a digital platform used across KPMG.

• Create responsive designs and interactive prototypes that meticulously cover key workflows, states, and edge cases, translating validated user needs into tangible solutions.

• Maintain and evolve a robust Figma Design System, contributing reusable components, patterns, variables, and tokens with clear documentation to enhance maintainability and scalability.

• Integrate accessibility best practices into interface design and conduct thorough reviews of implemented functionality for visual, responsive, and interaction quality.

• Shape understandable and trustworthy AI-enabled experiences, focusing on user control, feedback mechanisms, transparency, and recovery patterns for emerging AI capabilities.

📝 Enhancement Note: This role is positioned within a "Contractor" employment type, indicating a potential project-based engagement. The emphasis on "AI Experiences" and "Design System" suggests a focus on modern, scalable product development within a large, established organization like KPMG.

📈 Primary Responsibilities

• Translate product requirements, experience direction, and validated user needs into intuitive, visually consistent interfaces for complex web applications.

• Develop responsive designs and interactive prototypes that cover key workflows, states, and edge cases, ensuring a seamless user journey.

• Maintain and evolve the Figma Design System through the creation and refinement of reusable components, patterns, variables, tokens, and comprehensive documentation.

• Embed accessibility standards (WCAG) into interface design and conduct rigorous quality assurance reviews of implemented functionality for visual consistency, responsiveness, and interaction quality.

• Shape the design of understandable and trustworthy AI-enabled experiences, including prototyping and defining user control, feedback, transparency, and error handling patterns.

• Prepare detailed design specifications for developers, including responsive rules, component behavior, and interaction details, ensuring clarity and accuracy for implementation.

• Collaborate effectively within a multidisciplinary digital product team, working closely with product managers, developers, and AI specialists.

• Stay abreast of emerging AI technologies and their potential impact on user experience, proactively proposing innovative design solutions.

📝 Enhancement Note: The responsibilities highlight a blend of core UI/UX design principles with a forward-looking emphasis on AI integration and Design System management. This suggests a need for a designer who can not only execute high-quality UI but also contribute strategically to platform consistency and future-proofing through AI.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Product Design, User-Interface Design, Interaction Design, Visual Design, Human-Computer Interaction, or a related discipline (Required).

• Master's degree in a related discipline (Preferred). Experience:

• Minimum of 3 years of relevant experience designing digital products or complex web applications. Required Skills:

• Figma Expertise: Advanced proficiency in Figma, including components, libraries, auto layout, variants, variables, and design tokens. Proven experience contributing to or leading a Design System.

• UI Design Fundamentals: Strong understanding of visual hierarchy, typography, color theory, and layout principles for creating aesthetically pleasing and effective interfaces.

• Responsive Design: Ability to design interfaces that adapt seamlessly across various screen sizes and devices (desktops, tablets, mobiles).

• Interactive Prototyping: Skilled in creating high-fidelity interactive prototypes to demonstrate user flows, interactions, and complex states.

• Accessibility Design: Deep understanding of Web Content Accessibility Guidelines (WCAG) and practical application in interface design.

• Developer Handoff: Proficiency in preparing detailed design specifications and assets for developers, ensuring clear communication of design intent.

• User-Centered Design: A strong foundation in user research methodologies and the ability to translate validated user needs into design solutions.

Preferred Skills:

• Experience with software-as-a-service (SaaS) or enterprise applications.

• Familiarity with HTML and CSS, and an understanding of front-end development constraints.

• Experience in browser-based design quality assurance.

• Direct experience designing AI-enabled functionality or AI-assisted design tools.

• Understanding of AI concepts relevant to user experience (e.g., transparency, control, feedback).

📝 Enhancement Note: The emphasis on Figma and Design System contribution is critical. Candidates should be prepared to showcase their portfolio with specific examples of how they've built, maintained, or significantly contributed to a design system, highlighting reusability and scalability. The "AI Experiences" aspect suggests a need for designers who are not just technically proficient but also conceptually curious about integrating AI into user journeys.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• High-Quality UI Design: Showcase visually polished and user-friendly interfaces for digital products or complex web applications.

• Responsive Experience Examples: Demonstrate how designs adapt across different screen sizes and devices, illustrating a clear understanding of responsive principles.

• Implemented & Released Products: Include case studies of products that have been successfully developed and launched, detailing your specific contributions and the impact of your design decisions.

• Design System Contributions: Provide specific examples of components, patterns, or styles you've created or evolved within a Design System, explaining their purpose and benefits.

• Figma Mastery: Evidence of advanced Figma skills, such as complex component creation, auto layout utilization, variant usage, and design token implementation.

Process Documentation:

• Workflow Design & Optimization: Examples of how you've mapped out user flows and designed intuitive pathways through complex applications.

• System Implementation Standards: Showcase how your designs facilitate smooth integration with development processes and adhere to established Design System guidelines.

• Metrics & Performance Analysis: Where possible, include data or insights demonstrating the positive impact of your designs on user engagement, task completion rates, or other relevant KPIs.

📝 Enhancement Note: For this role, the portfolio is paramount. It must clearly demonstrate not only aesthetic design skills but also the ability to create scalable, maintainable design solutions through a robust Design System and the capacity to design for emerging technologies like AI. Specific examples of how design decisions led to measurable improvements in user experience or development efficiency will be highly valued.

💵 Compensation & Benefits

Salary Range: €3,100 - €4,700 per month (Gross)

Explanation of Range: This range is determined based on the specified experience level (3+ years), the role's responsibilities (Product Designer with UI & AI focus), and the location (Amstelveen, Netherlands). KPMG Nederland's compensation structure for contract roles often includes a base salary, variable performance-based rewards, and allowances.

• Base Salary: €3,100 - €4,700 per month, reflecting the mid-level experience required.

• Variable Performance-Based Reward: An additional component tied to individual and company performance.

• Fixed Expense Allowance: A regular allowance to cover miscellaneous work-related expenses.

• Fixed Work-From-Home Allowance: A daily allowance to support remote working setups.

Benefits:

• Pension Accrual: Pension contributions are made without requiring a personal contribution from the employee.

• Vacation Days: 30 vacation days per year (pro-rated for contract duration), with the flexibility to buy additional days or sell existing ones.

• Hybrid Working Model: Flexibility to work from home, the client's office, or KPMG's office.

• Furnished Home Office: A completely furnished home office setup provided to ensure a productive remote workspace.

• Travel Expenses: Reimbursement for travel expenses, potentially via a NS business card (public transport) or a general travel allowance.

• Technology Provision: A laptop and iPhone will be provided for work-related use.

• Professional Development: Access to a selection of courses to support personal and professional growth.

• Diversity Networks: Membership in various diversity networks (Pride, Gender, Ability, Cultural Diversity, Generations) that organize regular activities.

• Well-being Programs: Access to an on-site gym in Amstelveen or a discount for a local gym, along with various health and vitality programs.

• Social Activities: Participation in team events, drinks, and broader KPMG social gatherings, reflecting the "Together" core value.

Working Hours: Approximately 40 hours per week, with flexibility offered through the hybrid working model.

📝 Enhancement Note: The salary range provided is for a mid-level Product Designer in the Netherlands, considering the specified experience and responsibilities. The comprehensive benefits package, especially the home office setup and travel reimbursement, supports the hybrid work model. The mention of a "Contractor" type suggests that standard employee benefits like health insurance might be handled differently, but specific contractual details should be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Consulting, Audit, Tax, Advisory)

Company Size: Large Enterprise (KPMG is a global network of professional services firms with over 200,000 employees worldwide, and KPMG Nederland itself is a significant entity).

Founded: KPMG was formed in 1987 through a merger, with roots tracing back much further. KPMG Nederland has a long-standing presence in the Dutch market.

Team Structure:

• The role is part of a multidisciplinary digital product team, working alongside Product Managers, Developers, AI Specialists, and potentially other designers.

• This team likely operates within a larger digital transformation or innovation division at KPMG Nederland.

• Reporting structure will likely be to a Lead Designer, Design Manager, or Head of Product within the digital product group. Methodology:

• Data-Driven Design: Emphasis on translating "validated user needs" into design solutions, suggesting a reliance on user research, analytics, and A/B testing.

• Agile/Scrum: Working within a multidisciplinary team in a hybrid environment strongly implies agile development methodologies, with iterative design and development cycles.

• Design System-Centric: A core part of the role is maintaining and evolving the Design System, indicating a commitment to consistency, efficiency, and scalability through standardized components and patterns.

• Hybrid Work Approach: The company embraces a hybrid model, balancing remote work with in-office collaboration.

Company Website: https://kpmg.com/nl/en/home.html

📝 Enhancement Note: KPMG, as a Big Four professional services firm, operates with a strong emphasis on structured processes, client service, and continuous improvement. The digital product team will likely reflect these values, with a focus on delivering high-quality, reliable, and scalable solutions. The integration of AI into client-facing and internal platforms suggests a strategic push towards digital innovation and leveraging advanced technologies.

📈 Career & Growth Analysis

Product Design Career Level: This role represents a mid-level Product Designer position. It requires a solid foundation in core design principles and practical experience (3+ years) in delivering digital products. The focus on Design Systems and AI indicates an opportunity to specialize and deepen expertise in these critical areas.

Reporting Structure: You will likely report to a Design Lead or Product Manager within a dedicated digital product team. This structure allows for direct mentorship and collaboration with experienced professionals in product development.

Operations Impact: While not a traditional "Operations" role (like Sales Ops or Rev Ops), this Product Designer role has a significant impact on operational efficiency and client experience.

• Efficiency: A well-maintained Design System directly improves development efficiency by reducing redundant work and ensuring consistency. This speeds up the product development lifecycle.

• Scalability: Designing for scalability ensures the platform can handle increased user loads and feature expansion without performance degradation, critical for enterprise platforms.

• Client Experience: Intuitive, accessible, and trustworthy AI-enabled interfaces directly enhance client satisfaction and adoption of KPMG's digital tools, impacting client relationships and service delivery.

• Internal Operations: The platform likely supports internal KPMG teams, so improving its usability enhances their productivity and effectiveness.

Growth Opportunities:

• Specialization in AI Design: Gain deep expertise in designing user-friendly and trustworthy AI-powered experiences, a highly sought-after skill.

• Design System Leadership: Grow into a more senior role focused on leading Design System strategy, governance, and adoption across multiple product teams.

• Cross-Functional Expertise: Develop a strong understanding of product management, agile development, and AI technologies through close collaboration.

• Senior Product Designer/Lead: Potential to advance to a senior individual contributor role or a team lead position, mentoring junior designers and taking on more strategic design challenges.

• Broader Impact: Contribute to the digital transformation journey of a major global organization.

📝 Enhancement Note: This role offers a pathway to specialize in high-demand areas like AI experience design and advanced Design System management. The impact is less about optimizing internal business processes and more about enhancing the digital products that drive client engagement and internal efficiency, a crucial aspect of modern GTM and service delivery.

🌐 Work Environment

Office Type: Hybrid working environment, combining remote work with office-based collaboration. KPMG Nederland offers a modern office space in Amstelveen.

Office Location(s): The primary office location mentioned is Amstelveen, Netherlands. This location likely serves as a hub for design and digital product teams.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on "Together" suggest a culture that values both focused individual work and team collaboration. Office days are likely utilized for brainstorming, workshops, and team syncs.

• Tools & Technology: Access to a laptop, iPhone, and a furnished home office setup indicates a commitment to providing the necessary tools for effective work, regardless of location. Figma and other design software will be central to the daily workflow.

• Team Interaction: Opportunities for interaction with colleagues will occur through regular team meetings (virtual and in-person), design critiques, and company-wide social events.

Work Schedule: The standard working hours are approximately 40 hours per week. The hybrid model offers flexibility in where you work, allowing for a balance between personal life and professional responsibilities, which is beneficial for deep work requiring focused periods.

📝 Enhancement Note: The hybrid model is a key feature, offering flexibility. Candidates should be comfortable with a blend of remote work and in-office presence, using office days strategically for high-collaboration activities. The provision of a furnished home office is a significant perk that supports this model.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess basic qualifications and design capabilities.

• Portfolio Presentation & Discussion: You will likely be asked to present your portfolio, focusing on 1-2 key projects that highlight your UI design, Design System, and potentially AI design experience. Expect to discuss your design process, decision-making rationale, challenges, and outcomes.

• Technical/Skills Assessment: This might involve a practical design exercise or a deep dive into your Figma and Design System expertise. You may also be asked about your approach to accessibility and responsive design.

• Behavioral & Cultural Fit Interview: Questions will assess your collaboration style, problem-solving approach, interest in AI, and how you align with KPMG's values (e.g., "Together").

• Final Interview: Potentially with a senior stakeholder or hiring manager to discuss the role in more depth and confirm fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UI design skills, Design System contributions, and any experience with AI-related interfaces. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the design solutions you implemented, and the impact or results. Use visuals effectively.

• Highlight Design System Work: Dedicate specific slides or sections to your Design System contributions. Explain the challenges you addressed, the components you created, and how it improved efficiency or consistency.

• Demonstrate Figma Proficiency: Be ready to talk about specific Figma features you used (auto layout, variants, components, variables) and how they enabled your design process.

• Address AI Experience: If you have direct AI design experience, showcase it clearly. If not, articulate your understanding of AI UX principles and your enthusiasm for developing this capability.

• Showcase Accessibility & Responsiveness: Explicitly point out how accessibility and responsive design were integrated into your projects.

Challenge Preparation:

• Design Exercise: Be prepared for a timed design exercise, potentially involving a UI redesign, creating a new component, or outlining an AI interaction pattern. Focus on your process, speed, and ability to articulate your thoughts.

• Case Study Presentation: Practice presenting your portfolio case studies concisely and engagingly. Anticipate questions about trade-offs, stakeholder management, and how you'd handle specific design challenges.

• Figma & Design System Questions: Brush up on advanced Figma techniques and be ready to discuss Design System best practices, governance, and evolution.

📝 Enhancement Note: The application process will heavily weigh your portfolio. Candidates should prepare to articulate their design process, demonstrate mastery of Figma and Design Systems, and show enthusiasm for AI-driven design. Emphasize projects where your work led to tangible improvements or solved complex design problems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and Design System management. Advanced proficiency is essential.

• Design System Tools: While Figma is central, familiarity with related tools or methodologies for documentation and version control might be beneficial.

Analytics & Reporting:

• While not a primary responsibility, understanding how to interpret user analytics (e.g., from tools like Google Analytics, Adobe Analytics, or internal dashboards) to inform design decisions is valuable. CRM & Automation:

• Familiarity with how designs integrate into enterprise platforms and potentially CRM systems (though direct CRM work is unlikely for this role). Understanding the user context of these systems is helpful. AI & Prototyping:

• Experience with AI-assisted design tools or prototyping AI interactions is a plus. This could include tools for generating design options, creating conversational interfaces, or simulating AI feedback loops.

📝 Enhancement Note: Figma is the absolute cornerstone of this role. Candidates must be able to demonstrate deep expertise. While specific analytics or CRM tools aren't listed as requirements, an understanding of how designs impact these systems and how data informs design is always advantageous for product designers.

👥 Team Culture & Values

Operations Values (KPMG Nederland):

• Integrity: Upholding high ethical standards in design and client interactions.

• Excellence: Striving for high-quality, well-crafted, and effective design solutions.

• Courage: Willingness to challenge the status quo and propose innovative design approaches, especially in the AI space.

• Empathy: Deeply understanding user needs and client challenges to create solutions that truly resonate.

• Together: Fostering a collaborative environment where teamwork, knowledge sharing, and mutual support are paramount. This value is explicitly mentioned and drives social activities and team cohesion.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with product managers, developers, AI specialists, and potentially client stakeholders. Open communication and a willingness to understand different perspectives are key.

• Iterative Design Process: The team likely follows an agile methodology, involving continuous feedback loops, design reviews, and iterative improvements.

• Knowledge Sharing: A culture that encourages sharing best practices, design patterns, and learnings, particularly around the Design System and AI experiences.

📝 Enhancement Note: KPMG's core values, especially "Together," suggest a team that values collaboration, mutual respect, and shared success. The emphasis on integrity and excellence implies a professional and quality-focused work environment. Designers should be prepared to actively contribute to a positive and productive team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Trust: Creating AI experiences that are not only functional but also perceived as trustworthy, transparent, and controllable by users is a significant design challenge.

• Balancing Design System and Innovation: Maintaining the integrity and scalability of the Design System while allowing for the exploration and integration of novel AI features.

• Cross-Disciplinary Communication: Effectively communicating complex design concepts to technical and business stakeholders, especially concerning AI capabilities and limitations.

• Hybrid Work Coordination: Ensuring seamless collaboration and project continuity in a hybrid work environment, where spontaneous interactions are less frequent.

Learning & Development Opportunities:

• AI UX Specialization: Deepen expertise in the rapidly evolving field of AI-driven user experiences, including ethical considerations and user control patterns.

• Advanced Design System Management: Gain experience in architecting, scaling, and governing complex Design Systems for enterprise-level platforms.

• Exposure to Enterprise Technology: Understand the intricacies of designing for large-scale enterprise applications and professional services platforms.

• Professional Development Courses: Utilize the provided courses to enhance skills in areas like advanced Figma techniques, AI design principles, or UX research methodologies.

• Mentorship: Benefit from working within a large organization like KPMG, potentially finding mentors in design, product management, or AI.

📝 Enhancement Note: The primary growth opportunity lies in becoming a specialist in AI-driven UX and advanced Design System practice within a large, reputable organization. The challenges are directly related to these areas, offering ample scope for skill development and impactful contributions.

💡 Interview Preparation

Strategy Questions:

• Design Process & Decision-Making: "Walk me through a project from your portfolio where you designed a complex web application interface. What was the problem, your process, and what were the key design decisions you made? How did you ensure it was accessible and responsive?"

• Design System Expertise: "Describe your experience with Design Systems. What are the key components of a scalable Design System? How do you ensure adoption and maintenance? Provide an example of a component or pattern you designed."

• AI Experience Design: "How would you approach designing an AI-powered recommendation feature for KPMG clients? What principles would guide your design for transparency and user control?" (Even if you don't have direct AI experience, articulate your thinking process based on general UX principles).

Company & Culture Questions:

• "Why are you interested in working for KPMG Nederland?"

• "How do you see your skills contributing to our digital platform and the integration of AI experiences?"

• "Describe a time you had to collaborate with developers or product managers who had different priorities. How did you reach a consensus?"

• "How do you stay updated on the latest design trends, especially in AI and UI?" Portfolio Presentation Strategy:

• Structure: Start with a high-level overview of your career and design philosophy. Then, dive into 1-2 detailed case studies.

• Focus on Impact: For each case study, clearly articulate the business problem, user needs, your specific role and contributions, the design solutions, and the measurable outcomes or lessons learned.

• Showcase Figma & Design System: Be prepared to discuss your Figma workflow, component strategies, and any impact your Design System work had on efficiency or consistency.

• AI Insights: If you have AI design experience, highlight it. If not, discuss your understanding of AI UX challenges and your approach to tackling them.

• Conciseness: Be mindful of time. Practice your presentation to be clear, engaging, and within the allotted timeframe.

📝 Enhancement Note: Prepare to demonstrate not just your design skills but also your strategic thinking, problem-solving abilities, and enthusiasm for AI. Your ability to articulate your process and the impact of your work will be crucial. Be ready to discuss trade-offs and how you balance user needs with business and technical constraints.

📌 Application Steps

To apply for this Product Designer position:

• Submit Your Application: Complete the online application form through the provided Smartrecruiters link, ensuring all required fields are filled accurately.

• Tailor Your Resume: Highlight your experience with Figma, Design Systems, UI/UX design for complex web applications, responsive design, and accessibility. Quantify achievements where possible (e.g., "improved task completion by X%," "contributed Y components to the Design System").

• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant projects (UI design, Design Systems, any AI-related work), and clearly articulates your process and impact. Make it easily accessible (e.g., a link to your personal website or a PDF).

• Prepare Your Case Studies: Select 1-2 key projects from your portfolio to present in detail during interviews. Practice explaining the problem, your solution, your process, and the outcomes.

• Research KPMG Nederland: Familiarize yourself with KPMG's services, values, and any recent digital initiatives or AI applications they've discussed publicly. Understand their business context to better tailor your responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a Product Design role. All details regarding salary, benefits, and specific interview stages should be verified directly with KPMG Nederland during the application and interview process.