Product Designer, Prime Video, Acquisition & Growth

📍 Job Overview

Job Title: Product Designer, Prime Video, Acquisition & Growth

Company: Amazon

Location: Seattle, Washington, United States

Job Type: Full-Time

Category: Product Design / UX Design

Date Posted: November 4, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Design and deliver impactful user experiences for Prime Video's Acquisition & Growth initiatives, focusing on customer acquisition and retention strategies.

• Drive the end-to-end design process, from problem analysis and ideation through to high-fidelity prototyping and implementation support, ensuring measurable customer impact.

• Collaborate effectively within a cross-disciplinary team, leveraging agile and lean methodologies to rapidly iterate and test design solutions.

• Tailor user experiences for diverse global markets, considering localization, compliance, and unique market-specific needs to create seamless customer journeys.

• Own design touchpoints across the customer lifecycle, including in-app experiences, email, and notifications, ensuring a cohesive and connected user journey.

📝 Enhancement Note: This role is specifically within the Prime Video UX team, focusing on "Acquisition & Growth." This implies a strong emphasis on user-centered design principles applied to metrics like new customer acquisition, subscription conversion rates, user engagement, and retention. The "Growth Design" team context suggests a data-driven approach where design solutions are directly tied to business objectives and user behavior analysis.

📈 Primary Responsibilities

• Analyze complex customer problems and business requirements to conceptualize and design innovative, delightful, and measurable solutions that drive acquisition and growth for Prime Video.

• Develop comprehensive user flows, wireframes, high-fidelity mockups, and interactive prototypes to effectively communicate detailed interaction behaviors and design concepts.

• Work iteratively and collaboratively with Product Owners, Developers, and Researchers in an agile and lean environment, participating actively in design sprints, user testing, and implementation reviews.

• Present and articulate design recommendations persuasively to a diverse range of stakeholders, including peers, partners, and senior leadership, to gain buy-in and ensure alignment.

• Define and measure the success of UX innovations through key performance indicators (KPIs) and data analysis, using insights to inform future design iterations and strategy.

• Design for a global audience, understanding and integrating market-specific nuances, localization requirements, and regulatory compliance without compromising user experience.

• Craft end-to-end customer lifecycle touchpoints, ensuring seamless integration between in-app experiences and external communications such as email and notifications.

📝 Enhancement Note: The responsibilities highlight a need for both strategic thinking (analyzing problems, designing solutions) and tactical execution (creating high-fidelity mockups, prototypes). The emphasis on "measurable impact" and "measuring success" indicates a strong data-driven component, requiring designers to understand key growth metrics and how their designs contribute to them.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.

Experience: A minimum of 3 years of professional design experience, with at least 3 years specifically delivering design solutions as a UX Designer or Interaction Designer.

Required Skills:

• Proven experience in user-centered design principles and methodologies.

• Demonstrated ability to create high-fidelity mockups, wireframes, and interactive prototypes using industry-standard design tools.

• Strong portfolio showcasing launched products with measurable design impact and a deep understanding of user-centered design.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex design concepts clearly and persuasively to diverse audiences.

• Experience working effectively in multi-disciplinary teams, fostering collaboration and shared responsibility for customer outcomes.

• Ability to navigate and design within real-world constraints, including compliance requirements, finding creative solutions that minimize customer friction.

• Experience designing for multiple markets, understanding the impact of locale, language, and regulation on user experience. Preferred Skills:

• Experience designing for Web, Mobile, and Living Room platforms.

• Experience working in a collaborative team environment and directly with developers for design implementation.

• Familiarity with agile and lean methodologies in a product development context.

• Understanding of the full customer lifecycle, including touchpoints beyond the core application.

• Experience with A/B testing and data analysis to inform design decisions.

📝 Enhancement Note: The requirement for a portfolio demonstrating "measurable impact" is crucial. Candidates should be prepared to articulate specific examples of how their designs influenced key metrics like conversion rates, user engagement, or retention. The "3+ years" experience level suggests a need for designers who can work independently and contribute meaningfully to strategic discussions, not just execute tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase launched products that demonstrate a clear understanding and application of user-centered design principles.

• Highlight case studies with specific examples of how your designs led to measurable impact on customer acquisition, engagement, or retention metrics.

• Include examples of end-to-end customer journeys, illustrating how your designs connect different touchpoints (in-app, email, notifications).

• Demonstrate experience in designing for diverse markets, including considerations for localization, compliance, and cultural nuances.

• Present your process for problem-solving, from initial research and ideation through to prototyping, user testing, and implementation. Process Documentation:

• Clearly articulate your design process, including how you analyze customer problems and translate them into user flows and detailed designs.

• Provide examples of how you have collaborated with cross-functional teams (product, engineering, research) using agile or lean methodologies.

• Detail your approach to creating and iterating on high-fidelity mockups and prototypes for effective communication and testing.

• Explain how you measure the success of your designs and use data to inform iterative improvements.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate their work to specifically highlight projects related to growth, acquisition, subscription services, or similar areas where design directly influences key business metrics. Each case study should clearly define the problem, the design solution, the process, and the quantifiable results.

💵 Compensation & Benefits

Salary Range: $117,800 - $160,000 USD annually (for Seattle, WA)

Benefits:

• Comprehensive health insurance package including medical, dental, and vision coverage.

• Prescription drug coverage.

• Basic Life & AD&D insurance with options for supplemental life plans.

• Employee Assistance Program (EAP) and dedicated Mental Health Support.

• Medical Advice Line for health consultations.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses.

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) plan with employer matching contributions.

• Paid Time Off (PTO) for vacation, personal days, and sick leave.

• Generous Parental Leave policy.

• Restricted Stock Units (RSUs) as part of the overall compensation package.

Working Hours: Standard full-time hours, typically 40 hours per week, with the expectation of flexibility to meet project deadlines and team collaboration needs.

📝 Enhancement Note: The provided salary range is specific to Seattle, WA, and represents a baseline. Total compensation will be influenced by factors such as the candidate's specific experience, qualifications, and location. The extensive benefits package is typical for large tech organizations like Amazon, offering robust support for employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment, E-commerce, Cloud Computing (Amazon Web Services). Prime Video operates within the competitive digital streaming and entertainment sector.

Company Size: Extremely Large (Amazon is one of the world's largest companies by revenue and market capitalization, employing over 1.5 million people globally). This scale offers immense resources, opportunities, and a complex organizational structure.

Founded: 1994 by Jeff Bezos. Amazon has evolved from an online bookstore to a global e-commerce, cloud computing, digital streaming, and artificial intelligence powerhouse.

Team Structure:

• The Prime Video UX team is described as "fun, growing," and comprised of UX practitioners who support each other's development.

• This role is part of the "Growth Design" team within Prime Video UX, focusing on acquisition and retention.

• Expect a collaborative, multi-disciplinary environment where designers work closely with Product Owners, Developers, and Researchers.

• There's a strong emphasis on mentorship and mutual support for skill development and career growth. Methodology:

• The team utilizes lean and agile methodologies for iterative design, exploration, and implementation.

• A strong emphasis is placed on user-centered design, analyzing customer problems, and designing solutions with measurable impact.

• Data analysis and measurement of UX innovations are key to informing design decisions and strategy.

• Localization and compliance are treated as craft problems, requiring thoughtful integration rather than mere checklist adherence.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is known for its fast-paced, data-driven, and customer-obsessed environment. Within Prime Video UX, the "Growth Design" team likely operates with a high degree of autonomy on specific growth initiatives, while still adhering to Amazon's broader principles of operational excellence and customer focus. The emphasis on mentorship and team development within the UX group suggests a commitment to nurturing talent.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Product Designer role, requiring 3+ years of experience. It signifies a level where an individual is expected to contribute independently to design projects, manage significant design challenges, and collaborate effectively across disciplines. They are beyond entry-level execution and are expected to influence design direction and outcomes.

Reporting Structure: The role reports to a manager within the Prime Video UX team who is invested in the designer's career and skill development. The designer will also work closely with Product Owners who define the business requirements and strategic direction for growth initiatives.

Operations Impact: The designer's work will have a direct and measurable impact on Prime Video's key business objectives related to customer acquisition, subscription conversion, user engagement, and retention. Success in this role contributes directly to the growth and revenue of the Prime Video service globally.

Growth Opportunities:

• Skill Development: Opportunities to deepen expertise in user-centered design, growth hacking through design, localization strategies, and designing for a global audience across various platforms (web, mobile, living room).

• Career Progression: Potential to advance into Senior Product Designer roles, lead design initiatives, or specialize in specific areas of Prime Video's user experience.

• Leadership: Exposure to mentoring junior designers and contributing to the team's overall design practice and culture.

• Cross-Functional Exposure: Gaining experience working with diverse teams and understanding the interplay between design, product management, engineering, and business strategy.

📝 Enhancement Note: The "Acquisition & Growth" focus provides a clear career path for designers interested in the business impact of design. Growth opportunities will likely involve taking on more complex features, leading design for major growth initiatives, and potentially moving into leadership roles within the UX team. The emphasis on mentorship suggests a structured approach to career development.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment within Amazon's Seattle facilities. This setup facilitates in-person collaboration, spontaneous discussions, and team cohesion.

Office Location(s): Seattle, Washington, USA. Amazon has a significant presence in Seattle, with multiple office buildings. Specific location details would be provided upon engagement.

Workspace Context:

• Collaborative Environment: The workspace is designed to foster collaboration, likely featuring open-plan areas, meeting rooms, and informal gathering spaces that encourage interaction with peers, product owners, and developers.

• Tools & Technology: Access to Amazon's internal design systems, software, and hardware necessary for creating high-fidelity mockups, prototypes, and presenting work. This includes industry-standard design and prototyping tools.

• Team Interaction: Frequent opportunities for direct interaction with the Growth Design team, UX practitioners, and cross-functional partners, facilitating knowledge sharing and collective problem-solving.

Work Schedule: The role is full-time, typically 40 hours per week. While on-site, Amazon often offers some flexibility within core working hours to accommodate individual needs and team collaboration schedules. However, the emphasis on agile and iterative development may require responsiveness and availability during key project phases.

📝 Enhancement Note: The on-site requirement in Seattle suggests a preference for direct collaboration and immersion in Amazon's established work culture. This environment is typically fast-paced and results-oriented, with a strong emphasis on teamwork and shared accountability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application and resume, focusing on experience and portfolio relevance.

• Portfolio Review & Screening Call: A hiring manager or senior designer may conduct an initial call to discuss your portfolio, focusing on your design process, impact, and relevant experience. Be prepared to walk through 2-3 key projects.

• Design Challenge/Exercise: You may be given a take-home design challenge or an on-site/virtual exercise to assess your problem-solving skills, design thinking, and ability to work within constraints. This could involve analyzing a problem and proposing design solutions.

• On-site/Virtual Interviews: A series of interviews with team members, including designers, product managers, and engineers. These will focus on your design philosophy, collaboration skills, handling of feedback, and ability to articulate your work's impact. Behavioral questions ("Tell me about a time when...") are common.

• Final Round: Potentially interviews with senior leadership to assess strategic thinking and cultural fit.

Portfolio Review Tips:

• Curate for Impact: Select projects that clearly demonstrate measurable results in acquisition, growth, or user engagement. Quantify your contributions wherever possible.

• Show Your Process: Clearly articulate the problem, your research, ideation, design decisions, iterations, and the final outcome. Use visuals to support your narrative.

• Highlight Collaboration: Demonstrate how you worked with cross-functional teams and incorporated feedback.

• Address Constraints: Showcase how you handled technical limitations, compliance requirements, or localization challenges.

• Tailor to the Role: Emphasize projects relevant to streaming services, subscription models, or global user experiences.

Challenge Preparation:

• Understand the Goal: Focus on the "why" behind the challenge – what growth or acquisition problem are you trying to solve?

• Structure Your Approach: Outline your steps clearly: problem definition, user research (even if hypothetical), ideation, proposed solution, and how you'd measure success.

• Think Globally: Consider how your solution might adapt to different markets if applicable.

• Be Realistic: Acknowledge constraints and trade-offs.

📝 Enhancement Note: The interview process at Amazon is known to be rigorous. Candidates should prepare to deep-dive into their portfolio, demonstrating not just visual design skills but also strategic thinking, problem-solving abilities, and a strong understanding of user-centered design principles applied to business outcomes. Emphasis will be placed on "Amazon's Leadership Principles," so be ready to provide examples of how you embody them.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP, or similar industry-standard tools for creating wireframes, high-fidelity mockups, and interactive prototypes.

• Collaboration: Tools for team communication and project management (e.g., Slack, Microsoft Teams, Jira, Confluence).

• Design Systems: Familiarity with and ability to contribute to or leverage established design systems for consistency and efficiency.

Analytics & Reporting:

• Data Analysis Tools: Experience with tools like Amplitude, Mixpanel, Google Analytics, Tableau, or internal Amazon analytics platforms to understand user behavior, track KPIs, and measure design impact.

• A/B Testing Platforms: Understanding of how to work with or interpret results from A/B testing frameworks to validate design hypotheses.

CRM & Automation:

• While not directly a CRM role, understanding how user data is managed and how design influences acquisition funnels and customer lifecycle communications (email, notifications) is beneficial. Familiarity with marketing automation principles or tools may be advantageous.

📝 Enhancement Note: Proficiency in industry-standard design and prototyping tools like Figma or Sketch is essential. More importantly, candidates should demonstrate an ability to leverage data analytics tools to inform their design decisions and measure the impact of their work. Experience with design systems is also highly valued in large organizations like Amazon.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A fundamental principle at Amazon. Designs must be driven by a deep understanding of customer needs and pain points, aiming to create delightful and effortless experiences.

• Bias for Action: A willingness to move quickly, iterate, and make decisions based on available data, rather than getting stuck in analysis paralysis.

• Invent and Simplify: Finding innovative solutions to complex problems and simplifying user experiences, even when dealing with intricate business requirements or technical constraints.

• Ownership: Taking responsibility for designs from conception through to implementation and measuring their impact, demonstrating accountability for outcomes.

• Dive Deep: Thoroughly analyzing customer problems, data, and business requirements to ensure designs are well-informed and effective.

Collaboration Style:

• Cross-functional Integration: Highly collaborative, working hand-in-hand with Product Owners, Developers, Researchers, and other stakeholders to achieve shared customer outcomes.

• Constructive Feedback: An environment where feedback is openly exchanged, and designers are expected to both provide and receive constructive criticism to improve designs.

• Shared Responsibility: A culture where everyone on the team feels equally responsible for the success of the product and the customer experience.

📝 Enhancement Note: Amazon's Leadership Principles are central to its culture. Candidates should be prepared to demonstrate how their work and approach align with these principles, particularly "Customer Obsession," "Bias for Action," "Invent and Simplify," and "Ownership." The collaborative style emphasizes teamwork and shared goals over individual silos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Needs: Designing for a diverse, global audience requires navigating complex localization, cultural nuances, and varying regulatory landscapes without compromising usability or brand consistency.

• Technical & Compliance Constraints: Working within the realities of platform limitations, technical feasibility, and stringent compliance requirements while still delivering innovative and user-friendly experiences.

• Data Interpretation for Design: Effectively translating complex user data and A/B test results into actionable design insights and improvements.

• Fast-Paced Environment: Adapting to Amazon's rapid iteration cycles and high expectations for speed and quality in design delivery.

Learning & Development Opportunities:

• Platform Expertise: Deepening knowledge in designing for multiple platforms (Web, Mobile, Living Room) and understanding their unique interaction patterns and constraints.

• Growth Design Specialization: Gaining specialized skills in user acquisition, conversion optimization, subscription models, and retention strategies through design.

• Global Design Practice: Expanding experience in internationalization and localization strategies for digital products.

• Mentorship: Benefiting from a supportive team environment with opportunities for mentorship from experienced UX practitioners and leaders.

📝 Enhancement Note: The primary challenge will be translating Amazon's vast scale and diverse user base into focused, impactful design solutions for acquisition and growth. The growth opportunities are significant for designers looking to specialize in data-driven product design and global market strategies within a leading tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and solving a customer problem related to user acquisition or retention for a digital service." (Focus on your methodology, research, and how you measure success.)

• "How do you balance user needs with business goals and technical constraints in your design process?" (Provide examples of trade-offs and decision-making.)

• "Tell me about a time you had to design for multiple international markets. What were the key considerations, and how did you approach localization and compliance?" (Highlight your understanding of global UX.) Company & Culture Questions:

• "How do you embody Amazon's 'Customer Obsession' principle in your design work?" (Connect your portfolio examples to customer needs.)

• "Describe a situation where you had to 'Invent and Simplify' a complex user experience." (Showcase your problem-solving approach.)

• "How do you handle constructive criticism or disagreement on design decisions from team members or stakeholders?" (Demonstrate your collaboration and feedback skills.) Portfolio Presentation Strategy:

• Storytelling is Key: For each case study, frame it as a narrative: the problem, your role, your process, the solution, and the measurable impact.

• Quantify Everything: Use data and metrics to demonstrate the effectiveness of your designs. If exact numbers aren't available, describe the KPIs you would track.

• Showcase Process: Include sketches, wireframes, user flows, and prototypes to illustrate your design journey.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, trade-offs, and the impact of your work.

• Enthusiasm for Prime Video: Express genuine interest in Prime Video's mission and how your skills can contribute to its growth.

📝 Enhancement Note: Prepare specific examples that align with Amazon's Leadership Principles. For portfolio presentations, focus on the "Growth Design" aspect – how your work directly influenced user acquisition, conversion, or retention. Be ready to discuss your approach to designing for scale and global markets.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Amazon Jobs portal.

• Portfolio Customization: Ensure your online portfolio is readily accessible and highlights projects demonstrating measurable impact in user acquisition, growth, or engagement. Tailor your case studies to emphasize your process, problem-solving skills, and collaborative approach.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience in UX/Interaction design, focusing on achievements and responsibilities directly relevant to product design, user-centered design, and growth initiatives. Incorporate keywords from the job description.

• Interview Preparation: Familiarize yourself with Amazon's Leadership Principles and prepare specific examples from your experience that demonstrate how you embody them. Practice articulating your design process and the impact of your work.

• Company Research: Gain a deeper understanding of Prime Video's current offerings, its position in the market, and its growth strategies. Research Amazon's culture and values to better align your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.