Product Designer, Marketing Systems

📍 Job Overview

Job Title: Product Designer, Marketing Systems

Company: Roblox

Location: San Mateo, CA, United States

Job Type: Full-Time

Category: Product Design / UX / Marketing Technology

Date Posted: November 4, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and architect user experiences for Roblox's extensive web presence, focusing on marketing systems and company websites to enhance digital engagement.

• Drive visual consistency and brand alignment across all web surfaces by partnering closely with Design Systems and Brand teams, ensuring a cohesive user journey.

• Develop and maintain a scalable design system for web and mobile products, establishing a robust visual language that supports the Roblox brand and strategic web initiatives.

• Conduct comprehensive UX research, including user interviews, surveys, and usability testing, to inform design decisions and validate solutions against user needs and business objectives.

• Collaborate effectively with Product Managers, Engineers, and other cross-functional stakeholders to translate design concepts into polished, functional, and high-fidelity web and mobile experiences.

📝 Enhancement Note: This role is positioned within Marketing Systems, suggesting a focus on the operational and technical underpinnings of the company's web presence, particularly as it relates to marketing initiatives. The emphasis on design systems and brand consistency indicates a need for a designer who can manage complex, interconnected digital assets and ensure brand integrity at scale. The "BizApps" designation points towards internal business application tools and platforms that support marketing functions.

📈 Primary Responsibilities

• Conduct thorough audits and strategic research to inform the design direction for Roblox's primary web platforms and corporate websites.

• Lead the design process from ideation through execution, creating intuitive, functional, and visually compelling designs for both web and mobile interfaces.

• Develop and refine a comprehensive visual design language that is deeply aligned with Roblox's established brand guidelines and overarching web strategies.

• Partner with Product Managers and Engineering teams to ensure seamless implementation of designs, maintaining alignment on functionality, user experience, and technical feasibility.

• Execute rigorous UX research methodologies, including user interviews, surveys, and usability testing, to gather insights and iterate on designs based on user feedback and performance metrics.

• Produce detailed design artifacts such as wireframes, user flows, prototypes, design specifications, and high-fidelity visual mockups to clearly communicate design intent to stakeholders.

• Establish and evolve a scalable design system for web and mobile products, ensuring consistency in UI components, patterns, and overall user experience quality.

• Proactively identify opportunities to enhance the existing design system as new features are developed and emerging user needs are identified.

📝 Enhancement Note: The responsibilities highlight a significant focus on strategic design leadership, encompassing research, ideation, and end-to-end execution. The expectation to "lead design" and "build a visual design language" suggests a senior-level contribution where strategic thinking and influence are as critical as execution. The emphasis on a "scalable design system" implies a need for a designer who can think systematically and plan for long-term maintainability and growth of digital assets.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for roles requiring deep theoretical understanding and practical application of design principles.

Experience: 4+ years of progressive experience in web design, UX design, product design, or a closely related discipline, with a proven track record of delivering successful digital products.

Required Skills:

• Demonstrated expertise in web and mobile design principles, with a strong portfolio showcasing a deep understanding of user-centered design methodologies.

• Profound knowledge of design systems, including their architecture, implementation, and maintenance, with experience in creating and scaling component libraries.

• Proven ability to develop and articulate a cohesive visual design language and branding strategy that aligns with business objectives.

• Extensive experience working collaboratively with cross-functional teams, including Product Managers, Engineers, Brand Designers, and Marketing stakeholders.

• Comprehensive understanding of the end-to-end product design lifecycle, from initial concept and user research through to detailed design execution and post-launch iteration.

• Proficiency in industry-standard design and prototyping tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, XD), Sketch, or similar platforms.

• Strong UX research skills, including planning and conducting usability testing, user interviews, and analyzing qualitative and quantitative data to inform design decisions.

• Excellent communication and presentation skills, with the ability to clearly articulate design rationale, advocate for user needs, and influence stakeholders at various levels. Preferred Skills:

• Experience with marketing automation platforms or MarTech stacks from a design perspective.

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better collaborate with engineering teams.

• Experience in a fast-paced, high-growth technology company environment.

• A proactive approach to identifying design opportunities and driving innovation within product development cycles.

• Passion for staying abreast of emerging design trends, tools, and best practices in the digital product space.

📝 Enhancement Note: The requirement for 4+ years of experience, coupled with the emphasis on design systems, UX research, and cross-functional collaboration, indicates this is a mid-to-senior level Product Designer role. The "Marketing Systems" context suggests that candidates with experience in B2B or internal marketing tools, or those who understand the user journeys of marketers and content creators, will be particularly well-suited. Proficiency in Figma is explicitly mentioned, making it a critical tool to highlight.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of professional experience in web, UX, or product design.

• Demonstrated examples of complex web and mobile user experiences that are visually appealing, highly functional, and user-friendly.

• Case studies that clearly articulate your role, the problem statement, your design process (including research and iteration), and the measurable impact of your solutions.

• Specific focus on projects that highlight your understanding and application of design systems, ensuring consistency, scalability, and brand alignment across digital touchpoints.

• Evidence of your ability to create and evolve a visual design language, including examples of branding integration or the development of new design patterns.

• Work that illustrates your experience with UX research methodologies, such as usability testing, user interviews, and how you translated findings into actionable design improvements.

• Prototypes and design specifications that effectively communicate design intent and facilitate collaboration with engineering teams. Process Documentation:

• Detailed documentation of your design process, from initial ideation and user research through to final execution and iteration based on feedback and metrics.

• Examples of how you have utilized design sprints or similar agile design methodologies to rapidly prototype and test concepts.

• Clear articulation of how you have used user feedback and performance data to iterate on designs and improve user experience and business outcomes.

• Documentation of your contributions to or creation of design systems, including component libraries, style guides, and best practices for their implementation.

📝 Enhancement Note: The portfolio requirements emphasize not just visual output but also the strategic thinking and process behind it. Candidates must be prepared to demonstrate how they've applied design systems, conducted research, and collaborated cross-functionally. For this "Marketing Systems" role, showcasing projects related to content management, campaign management interfaces, or user journeys for marketing professionals would be highly advantageous.

💵 Compensation & Benefits

Salary Range:

The annual base salary range for this position in San Mateo, CA, is $176,940 to $214,710 USD. This range is determined by factors such as professional background, experience, location, business needs, and market demand.

Benefits:

• Equity compensation, providing employees with ownership in Roblox's growth and success.

• Comprehensive health benefits, likely including medical, dental, and vision insurance.

• Additional benefits detailed on the company's "Total Rewards" page, which may encompass retirement savings plans (e.g., 401k), paid time off, parental leave, wellness programs, and other employee support initiatives. Working Hours:

• The standard working hours are 40 hours per week.

• For office-based roles, employees are expected to be onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday, unless otherwise specified. This indicates a hybrid work model.

📝 Enhancement Note: The salary range provided is competitive for a Product Designer role with 4+ years of experience in the San Francisco Bay Area, a high cost-of-living region. The mention of equity compensation is significant for a role at a company like Roblox, indicating a potential for substantial long-term financial reward. The hybrid work arrangement with specific in-office days is crucial for candidates to consider regarding their work-life balance and commuting preferences.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Gaming / Social Platform. Roblox operates at the intersection of gaming, social media, and creator economy platforms, fostering a unique environment focused on community, creativity, and immersive digital experiences.

Company Size: Roblox is a large, publicly traded company with a significant global presence and a substantial employee base, indicating a structured yet dynamic work environment with ample resources and opportunities.

Founded: Roblox was founded in 2004, giving it a mature history and established presence in the digital entertainment space, while still maintaining a strong focus on innovation and future growth.

Team Structure:

• The Product Designer will be part of the Marketing Systems (BizApps) team, which likely comprises Product Managers, Engineers, and other Designers focused on internal business tools and platforms that support marketing operations.

• This team operates within a larger Product organization, collaborating extensively with central Design Systems, Brand, and various product development teams across Roblox.

• The reporting structure is likely to be within a design leadership hierarchy, with opportunities to interface with senior product and marketing leadership. Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on user research, A/B testing, and performance metrics to guide product development and optimization.

• Agile methodologies are likely employed for rapid iteration and collaboration, enabling quick responses to user feedback and market changes.

• A strong focus on design thinking principles, ensuring that solutions are desirable, feasible, and viable, with a deep understanding of user needs and business goals.

• Emphasis on building scalable and maintainable systems, particularly with the role's focus on design systems and platform architecture.

Company Website: https://www.roblox.com/

📝 Enhancement Note: Roblox's culture is heavily influenced by its mission to connect people through shared experiences and empower creators. For a designer in Marketing Systems, this translates to building tools that enable marketing teams to effectively reach and engage this vast community, while maintaining the integrity and identity of the Roblox brand. The company's scale suggests a need for robust, well-documented processes and systems.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level Product Designer position. The responsibilities of auditing, strategizing, leading design, and establishing scalable systems point towards an individual contributor role with significant autonomy and influence. It's a position where the designer is expected to not only execute but also to shape the strategic direction of web design and systems for marketing functions.

Reporting Structure: The Product Designer will likely report to a Design Lead or Manager within the Marketing Systems (BizApps) team. They will collaborate closely with Product Managers, Engineers, and other designers, and will present work to various stakeholders, including marketing leadership and potentially broader product leadership.

Operations Impact: The Product Designer's work directly impacts Roblox's ability to effectively market its platform and services. By optimizing web presence, ensuring brand consistency, and building robust marketing systems, this role contributes to lead generation, user acquisition, developer engagement, and overall brand perception. The efficiency and scalability of the designed systems will have a direct impact on the operational effectiveness of the marketing teams.

Growth Opportunities:

• Deepening Design Systems Expertise: Opportunity to become a subject matter expert in design systems, potentially leading initiatives for their expansion and adoption across new product areas.

• Strategic Product Influence: Grow into a role with greater strategic input, influencing the roadmap and long-term vision for Roblox's web platforms and marketing technology stack.

• Cross-Functional Leadership: Develop leadership skills by mentoring junior designers, leading design critiques, and driving consensus among diverse stakeholder groups.

• Specialization: Potential to specialize further in areas like MarTech UX, platform design, or enterprise application design within Roblox.

• Management Track: For those interested in leadership, there could be a path towards managing a design team or a specific product area within BizApps or Marketing.

📝 Enhancement Note: The growth opportunities are strong, particularly for a designer who can excel in a large, complex organization like Roblox. The emphasis on design systems and marketing technology suggests a niche but critical area for career development, offering a chance to build highly sought-after skills.

🌐 Work Environment

Office Type: Roblox operates with a hybrid work model. Roles based in their San Mateo headquarters require onsite presence on Tuesdays, Wednesdays, and Thursdays, with flexibility for remote work on Mondays and Fridays. This model aims to balance in-person collaboration with individual focus time.

Office Location(s): The primary office location for this role is San Mateo, CA, which is part of the San Francisco Bay Area, a hub for technology and innovation.

Workspace Context:

• The hybrid model encourages a collaborative environment on designated office days, facilitating in-person brainstorming, design critiques, and team alignment sessions.

• Expect access to modern design tools and technologies, including industry-standard software like Figma and Adobe Creative Suite.

• Opportunities for frequent interaction with cross-functional teams (PMs, Engineers, Brand, Marketing) are integral to the role, fostering a dynamic and communicative workspace.

• The San Mateo office likely provides amenities and a professional atmosphere conducive to focused work and team engagement.

Work Schedule: The standard 40-hour work week is supplemented by the hybrid model, offering flexibility for personal needs while ensuring core collaboration days are maintained. This structure supports project deadlines and team synchronization.

📝 Enhancement Note: The hybrid work environment at Roblox is a key factor for candidates to consider. The requirement for specific in-office days suggests a deliberate effort to foster team cohesion and collaborative innovation, which can be beneficial for complex design projects requiring frequent interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your resume and portfolio to assess basic qualifications and alignment with the role.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and suitability for the Marketing Systems team.

• Portfolio Review & Design Challenge: A session where you present your portfolio, discussing your process, key projects, and problem-solving approaches. This may be accompanied by a design challenge or exercise, potentially focused on improving a web interface or designing a new feature for a marketing system.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other Designers or Brand representatives to evaluate your collaboration skills, technical understanding, and ability to integrate into the team.

• Final Interview: Potentially a discussion with a senior leader or executive to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in web design, UX architecture, design systems, and cross-functional collaboration. Prioritize projects that align with marketing systems or complex web platform design.

• Tell a Story: For each project, clearly outline the problem statement, your specific role and contributions, your design process (research, ideation, iteration), key challenges, and the measurable outcomes or impact. Quantify results whenever possible.

• Highlight Design Systems: Dedicate a section or specific examples to showcase your experience with design systems. Explain how you've contributed to, maintained, or utilized them to ensure consistency and scalability.

• Showcase Visual Polish: Ensure your portfolio presents high-fidelity visuals and prototypes that are clean, professional, and demonstrate a strong aesthetic sensibility aligned with modern web design.

• Explain Your Process: Be prepared to walk through your design process in detail, explaining the rationale behind your decisions and how you incorporated user feedback and data.

• Tailor to Roblox: Research Roblox's brand, product, and user base. If possible, tailor your presentation to highlight how your skills and experience can directly benefit their marketing systems and web presence.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, take time to understand the specific problem, target users, and business objectives.

• Focus on Process: For design challenges, demonstrating a strong, user-centered design process is often more critical than delivering a perfectly polished final artifact within a limited timeframe.

• Think Systemically: Given the role's focus on Marketing Systems and Design Systems, consider how your solution fits within a larger ecosystem and how it could scale.

• Communicate Clearly: Practice articulating your thought process, assumptions, and design decisions concisely and logically.

📝 Enhancement Note: The interview process at a company like Roblox is typically thorough, assessing not just design craft but also strategic thinking, collaboration, and cultural fit. Candidates should be prepared to articulate their contributions to design systems and demonstrate how they can positively impact marketing operations through thoughtful design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Proficiency is a must.

• Adobe Creative Suite: Including Photoshop, Illustrator, and potentially Adobe XD, for graphic design, image editing, and broader creative tasks.

• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, ProtoPie, or Principle may be beneficial for advanced prototyping.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and track the performance of web designs.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or Looker for analyzing user data and presenting insights.

CRM & Automation:

• CRM Systems: Understanding of how CRM systems (e.g., Salesforce) integrate with web platforms and marketing efforts.

• Marketing Automation Platforms: Familiarity with platforms like Marketo, HubSpot, or Pardot from a user experience perspective, as the role supports marketing systems.

• Project Management Tools: Proficiency in tools like Jira, Asana, or Trello for managing design tasks and collaborating with engineering teams.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite highlights the core design tools. However, for a role in "Marketing Systems," an understanding of how design integrates with CRM, marketing automation, and web analytics is crucial for effective collaboration and impactful design solutions. This implies a need for a designer who can think beyond pure UI and consider the broader MarTech ecosystem.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user, ensuring that all design decisions prioritize user needs and create positive experiences.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and cross-functional partnerships are strong.

• Data-Informed Decisions: Utilizing user research, analytics, and performance metrics to guide design strategy and validate design solutions.

• Innovation & Creativity: Encouraging bold ideas, experimentation, and the pursuit of novel solutions to complex problems.

• Excellence & Quality: A dedication to delivering high-quality, polished, and effective design work that upholds brand standards and meets business objectives.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Product Managers to define product strategy, Engineers to ensure feasibility and implementation, and Brand Designers to maintain visual consistency.

• Iterative Design: Embracing a culture of continuous improvement, where designs are refined based on feedback, testing, and evolving user needs.

• Knowledge Sharing: Actively participating in design critiques, sharing insights, and contributing to the collective knowledge base of the design team and broader organization.

📝 Enhancement Note: Roblox's values likely center around community, creativity, and empowering creators. For a designer in Marketing Systems, this translates to building tools that enable marketing teams to effectively communicate with and engage this diverse user base, while upholding the company's core principles of optimism and civility.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Needs: Ensuring that a consistent brand identity is maintained across a rapidly growing and diverse web presence, while also accommodating new features and user requirements.

• Scaling Design Systems: Developing and maintaining a design system that can effectively scale with Roblox's global growth and diverse product offerings.

• Cross-Functional Alignment: Navigating complex stakeholder landscapes and ensuring alignment among various teams (Product, Engineering, Marketing, Brand) with potentially differing priorities.

• Technical Constraints: Designing within the technical limitations and opportunities of web platforms, requiring close collaboration with engineering.

• Measuring Design Impact: Quantifying the effectiveness of design decisions, particularly in marketing systems where user journeys can be complex and attribution challenging.

Learning & Development Opportunities:

• Advanced Design Systems Training: Opportunities to deepen expertise in design system architecture, governance, and best practices.

• MarTech Ecosystem Exposure: Gaining a deeper understanding of marketing technology stacks and how design plays a critical role in their effectiveness.

• Cross-Disciplinary Collaboration: Working closely with data scientists, marketers, and product strategists to broaden understanding of business operations and user acquisition strategies.

• Leadership Development: Potential for growth into roles with increased strategic responsibility, team mentorship, or leadership within the design function.

📝 Enhancement Note: The challenges are typical for a growing tech company with a significant digital footprint. The emphasis on scaling design systems and balancing consistency with innovation presents a significant opportunity for a designer looking to tackle complex, impactful problems.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to establish or significantly evolve a design system. What were the key challenges, and how did you ensure its adoption and success?" (Focus on process, scalability, and stakeholder buy-in.)

• "How do you approach auditing an existing web presence to identify areas for design improvement, particularly concerning brand consistency and user experience?" (Highlight research methods and strategic thinking.)

• "Walk us through a complex web design project you led. What was the business goal, who were the key stakeholders, and what was the ultimate impact of your design?" (Emphasize end-to-end ownership and measurable results.) Company & Culture Questions:

• "What excites you about Roblox's mission and its role in shaping digital interaction?" (Show genuine interest and research.)

• "How do you ensure your design decisions align with a company's brand identity and strategic objectives?" (Connect your approach to brand and business goals.)

• "Describe your experience working with engineering teams. How do you ensure smooth handoffs and effective collaboration?" (Focus on communication and partnership.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the problem, then your role, your process (research, ideation, iteration), your key design solutions, and finally, the impact and learnings.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced bounce rates, improved user satisfaction scores).

• Emphasize Design Systems: Clearly articulate your contributions to design systems, showcasing component libraries, style guides, and how you ensured consistency.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, your research methodology, and how you handled trade-offs or challenges.

• Ask Insightful Questions: Prepare thoughtful questions about the team, the product roadmap, design challenges, and company culture to demonstrate engagement and critical thinking.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating strategic thinking, a deep understanding of design systems, and strong collaboration skills, all critical for a role in Marketing Systems at a company like Roblox.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Roblox Careers portal, ensuring your resume and portfolio are up-to-date and tailored to the role.

• Portfolio Customization: Curate your portfolio to prominently feature projects related to web design, design systems, UX architecture, and cross-functional collaboration. Highlight any experience with marketing platforms or large-scale web presences.

• Resume Optimization: Ensure your resume clearly articulates your 4+ years of relevant experience, using keywords from the job description such as "web design," "UX architecture," "design systems," "Figma," and "cross-functional collaboration." Quantify your achievements with specific results.

• Interview Preparation: Practice articulating your design process, your contributions to design systems, and how you've driven user experience improvements. Prepare to discuss specific projects in detail and be ready for a potential design challenge.

• Company Research: Thoroughly research Roblox's mission, values, products, and recent news. Understand their brand identity and the role of marketing in their ecosystem to tailor your responses and questions effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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