Product Designer II, Growth - Acquisition

📍 Job Overview

Job Title: Product Designer II, Growth - Acquisition

Company: Warner Bros. Discovery

Location: New York, NY; Atlanta, GA; Washington, DC; United States

Job Type: Full time

Category: Product Design / Growth Operations

Date Posted: 2026-09-16

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the evolution of CNN's advertising products and digital footprints across desktop web, mobile web, mobile app, and video surfaces.

• Conceptualize and visualize new product features through the creation of user flows, wireframes, mockups, and interactive prototypes.

• Act as a key contributor to user research initiatives and usability testing to deeply understand consumer needs and behaviors.

• Develop and maintain components within a robust design system to ensure consistency and scalability across all platforms.

• Champion design principles and the product roadmap, effectively bridging user needs with editorial and business objectives.

📝 Enhancement Note: While the job title is "Product Designer," the focus on "Growth - Acquisition" and the context within CNN's "Ad Experience team" strongly implies a role deeply intertwined with revenue generation and user acquisition strategies. This role will likely require a strong understanding of conversion funnels, user engagement metrics, and the impact of design decisions on business outcomes. This is not just about aesthetics but about driving measurable growth through user-centric design in a monetization context.

📈 Primary Responsibilities

• Design and iterate on user flows, wireframes, mockups, and interactive prototypes for CNN's advertising products across web and app platforms.

• Collaborate closely with Product Managers, Engineers, Researchers, and Data Scientists to define product strategy and deliver on the product roadmap.

• Conduct and analyze user research sessions and usability tests to gather insights and inform design decisions, particularly related to ad formats and user engagement.

• Contribute to and maintain the design system, ensuring a consistent and high-quality user experience across all CNN digital properties.

• Partner with stakeholders to brainstorm, envision, and validate new ad products and monetization strategies, directly impacting CNN's revenue streams.

• Champion user-centric design principles and advocate for best practices in user experience and interaction design within a fast-paced media environment.

• Analyze performance data and user feedback to identify opportunities for design improvements that enhance ad relevance, timeliness, and user respect.

📝 Enhancement Note: The responsibilities highlight a blend of core product design tasks with a specific focus on advertising and monetization. The emphasis on "evolving CNN's advertising products and footprints" and "shaping the future of CNN's monetization" indicates that success in this role will be measured by the impact of design on revenue and user acquisition, not just user satisfaction.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), or equivalent professional experience. Experience:

• 2+ years of experience as a Product Designer, with a strong preference for experience in ad tech, marketing tech, or growth design.

• Demonstrated experience in managing design tasks and working effectively in cross-functional teams.

• Experience working on consumer-facing products within large-scale organizations is a significant advantage, particularly within the news/media industry. Required Skills:

• Strong proficiency in Figma, including advanced use of variables, components, styles, and shared libraries for scalable design systems.

• Proven ability in product thinking, helping teams prioritize and solve problems effectively through design.

• Excellent written and verbal communication skills for clear articulation of design concepts and collaboration.

• Proficiency in utilizing design system components to create scalable and delightful user experiences.

• Solid understanding of user experience design best practices, including usability principles, user research methodologies, and testing techniques (A/B, Multi-Variant).

• Expertise in design theory and interaction design principles. Preferred Skills:

• Experience in ad tech or marketing tech environments.

• Background in growth design, focusing on user acquisition and conversion optimization.

• Familiarity with the news or media industry.

• Experience with data analysis tools and techniques to inform design decisions.

📝 Enhancement Note: The requirement for "2+ years" combined with the "Product Designer II" title suggests an intermediate level, where candidates are expected to contribute independently but also learn and grow. The emphasis on Figma, design systems, and user research indicates a need for strong foundational UX skills applied to a business-critical area.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of at least 2-3 distinct projects demonstrating end-to-end product design process, from ideation to launch.

• Emphasis on projects related to user acquisition, engagement, monetization, or growth initiatives.

• Clear articulation of design challenges, user problems, and business objectives for each project.

• Visual representation of user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Evidence of user research, usability testing, and data analysis that informed design decisions.

• Examples of contributions to or creation of design system components and their application. Process Documentation:

• Detailed case studies that clearly outline the design process, methodologies used, and rationale behind key decisions.

• Documentation of how design solutions addressed specific user needs and business goals, with measurable outcomes where possible.

• Explanation of collaboration